Sr. UX Designer - Onsite, Springfield, MO

📍 Job Overview

Job Title: Sr. UX Designer

Company: Bass Pro Shops

Location: Springfield, MO, United States

Job Type: FULL_TIME

Category: User Experience (UX) Design / Digital Product Design

Date Posted: April 1, 2026

Experience Level: Mid-Senior Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Drive customer satisfaction by enhancing the usability of Bass Pro Shops' digital product ecosystem, including basspro.com, cabelas.com, and mobile applications.

• Lead the creation, governance, and evolution of comprehensive design systems and pattern libraries across multiple enterprise brands.

• Uncover critical user insights and behavioral patterns to identify opportunities for digital experience improvements, influencing product roadmaps.

• Develop user-centered design solutions through research, ideation, wireframing, and high-fidelity mockups.

• Facilitate and manage UX research and design work within cross-functional teams, ensuring seamless project execution and adherence to design standards.

📝 Enhancement Note: While the title is "Sr. UX Designer," the responsibilities indicate a strong focus on design systems, leadership, and cross-functional team facilitation, suggesting a role that bridges individual contribution with team guidance, common in senior operational design roles. The emphasis on e-commerce and multiple brand platforms points to a complex, high-impact environment.

📈 Primary Responsibilities

• Lead the strategic development, maintenance, and ongoing evolution of enterprise-level design systems and pattern libraries for Bass Pro, Cabela's, and White River Marine Group.

• Contribute to foundational UX frameworks, including user personas, customer journey mapping, and defining key performance indicators (KPIs) to guide research, testing, and design initiatives.

• Conduct and analyze user research, identifying key insights and behavioral patterns to propose actionable recommendations for improving the digital user experience to stakeholders and technical teams.

• Monitor competitive landscapes and industry best practices in digital commerce to ensure Bass Pro Shops maintains an innovative and customer-centric user experience.

• Translate user insights and business requirements into compelling design solutions, creating wireframes, prototypes, mockups, and high-fidelity designs that clearly define layouts, interactions, and workflows.

• Manage and delegate UX research and design tasks for project teams, ensuring efficient planning and timely delivery of design artifacts aligned with project needs and deadlines.

• Provide critical design reviews, direction, and constructive feedback to collaborating UX/UI designers, ensuring solutions are cohesive, system-aligned, and meet high standards.

• Actively participate in refining the UX team's overall approach, processes, methodologies, and collective expertise through collaborative planning, education, and coaching.

📝 Enhancement Note: The responsibilities highlight a blend of individual design execution, strategic oversight of design systems, and team leadership/mentorship, typical for a Senior UX Designer role within a large retail organization. The mention of multiple brands (Bass Pro, Cabela's, White River Marine Group) indicates a need for scalability and consistency in design operations.

🎓 Skills & Qualifications

Education:

• High School Diploma or equivalent required.

Experience:

• Minimum 3-5+ years of professional experience in User Experience (UX), User Interface (UI), Interaction Design, Information Architecture, or User Research roles.

Required Skills:

• Proven ability to design modern, intuitive user interfaces for desktop, mobile, and tablet devices.

• Demonstrated experience in building, supporting, and working within established shared design systems and pattern libraries.

• Strong portfolio showcasing experience applying user-centered design principles to solve complex UX challenges.

• Proficiency in creating wireframes, prototypes, mockups, and detailed high-fidelity designs using industry-standard tools such as Figma, Adobe XD, Sketch, Axure, or similar.

• Experience utilizing web analytics tools (e.g., Google Analytics, Adobe Analytics, Quantum Metric) to inform design decisions and measure impact.

• Expertise in conducting modern quantitative and qualitative user research, employing methods like surveys, interviews, focus groups, usability testing, and A/B testing.

• Ability to develop, evaluate, and produce insights from test-and-learn processes to drive iterative design improvements.

• Strong analytical skills to interpret UX research findings, develop data-driven recommendations, and advocate for best practices to leadership and business stakeholders.

• Proven ability to function effectively and collaboratively within dynamic, cross-functional teams.

• Excellent interpersonal skills with the ability to communicate courteously and professionally with diverse stakeholders.

Preferred Skills:

• Experience with specific e-commerce platforms or retail digital ecosystems.

• Familiarity with Agile development methodologies and their integration with UX design processes.

• Experience in creating and managing user personas and customer journey maps.

• Knowledge of accessibility standards (e.g., WCAG) and their implementation in design.

📝 Enhancement Note: The requirements emphasize a blend of conceptual design thinking, practical tool proficiency, analytical capabilities, and collaborative leadership. The preference for e-commerce experience and specific tools like Figma/Adobe XD are critical keywords for operations professionals targeting this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating a strong understanding of user-centered design principles and their application in solving real-world problems, particularly within the e-commerce or retail space.

• Include case studies that detail your process, from initial research and ideation through to final design solutions and post-launch analysis.

• Highlight specific contributions to design systems, pattern libraries, or component-based design frameworks.

• Present designs for various platforms (desktop, mobile, tablet) and interaction types.

Process Documentation:

• Documented examples of how you’ve used user research (qualitative and quantitative) to inform design decisions and drive product strategy.

• Case studies outlining the application of A/B testing or other iterative testing methodologies to optimize user experience and key performance indicators (KPIs).

• Examples of collaboration with cross-functional teams (product managers, developers, researchers, QA) and how you navigated design challenges within these partnerships.

• Evidence of involvement in the creation, maintenance, or utilization of design systems and pattern libraries, including how these systems contribute to efficiency and consistency.

• Visualizations of user journeys, personas, or information architecture diagrams that were instrumental in shaping design outcomes.

📝 Enhancement Note: For a Senior UX Designer role, a portfolio is crucial for demonstrating not just output but also process and impact. The emphasis on design systems, research integration, and cross-functional collaboration aligns with the operational aspects of design within a large organization.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Medical, Dental, and Vision insurance plans.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• Voluntary benefits package for additional coverage needs.

• 401k Retirement Savings plan with potential company match.

• Paid holidays, paid vacation, and paid sick time.

• Employee discounts on Bass Pro Shops retail merchandise.

• Discounts on company restaurants, world-class resorts, and conservation attractions.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• The role is explicitly designated as "Onsite," requiring the candidate to work from the Springfield, MO location.

• While standard hours apply, operations within a large retail and e-commerce environment may sometimes require flexibility to meet project deadlines or address critical issues, though this is not explicitly stated as a requirement.

📝 Enhancement Note: The salary range is an estimation based on industry data for a Senior UX Designer in a mid-sized US city with a large company presence. The benefits listed are directly from the provided job description, highlighting a comprehensive package common in established retail organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Outdoor Recreation, Sporting Goods, Marine)

Company Size: Bass Pro Shops is a large, well-established privately held company. With tens of thousands of employees, it operates on a significant scale, impacting its operational structure and the complexity of its digital initiatives.

Founded: Bass Pro Shops was founded in 1972. This long history suggests a company with deep roots in its industry, a strong brand presence, and established operational processes, while also indicating a need for continuous modernization in its digital offerings.

Team Structure:

• The UX team is likely part of a larger Digital Product or Technology department, operating within a matrixed structure that supports multiple enterprise brands (Bass Pro, Cabela's, White River Marine Group).

• The Sr. UX Designer will report to a UX Manager or Director and will collaborate closely with Product Managers, Business Analysts, Researchers, UI Designers, Developers, and QA testers across various project teams.

Methodology:

• Expect a blend of Agile methodologies for software development, integrated with user-centered design processes.

• Data-driven decision-making is emphasized, leveraging web analytics, user research findings, and A/B testing results to inform design and product strategy.

• Design systems and pattern libraries are central to ensuring consistency, efficiency, and scalability across the digital product ecosystem.

• A continuous improvement mindset is encouraged, focusing on refining UX approaches, processes, and methodologies through collaboration and learning.

Company Website: https://basspro.com

📝 Enhancement Note: Bass Pro Shops' scale and industry position imply a structured, process-oriented environment. The emphasis on multiple brands suggests a need for robust design operations that can maintain consistency and efficiency across diverse digital platforms.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Senior level, indicating a need for experienced professionals who can independently manage complex design projects, contribute strategically to design systems, and provide leadership/mentorship. It’s a crucial step for individuals looking to solidify their expertise in UX design within a large enterprise setting.

Reporting Structure: The Sr. UX Designer will likely report to a UX Manager or Director within the Digital Product or Technology organization. They will operate within project-specific teams, collaborating with peers and stakeholders across various departments. This structure allows for both focused project work and broader organizational contribution.

Operations Impact: The Sr. UX Designer's work directly impacts the customer's interaction with Bass Pro Shops' digital properties, influencing conversion rates, customer satisfaction, brand perception, and ultimately, revenue. By improving usability and ensuring a seamless user experience across e-commerce platforms and mobile applications, this role plays a vital part in achieving business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, user research methodologies, or specific areas of e-commerce UX.

• Leadership: Progress into a Lead UX Designer role, managing small teams or taking ownership of major design initiatives, or move into a UX Management position.

• Cross-Functional Mobility: Opportunity to move into Product Management, Business Analysis, or specialized roles within the broader digital organization, leveraging a strong understanding of user needs and digital product development.

• Skill Development: Continuous learning through industry conferences, workshops, and internal training programs focused on emerging UX trends and technologies.

📝 Enhancement Note: The Senior level implies a path towards leadership or deeper specialization. The impact of UX on e-commerce revenue makes this a strategically important role within the company's operations.

🌐 Work Environment

Office Type: The role requires the candidate to be "Onsite" at Bass Pro Shops Base Camp in Springfield, Missouri. This suggests a traditional office environment with dedicated workspaces.

Office Location(s): Springfield, MO (Bass Pro Shops Base Camp). This location is the company's headquarters and a central hub for its operations.

Workspace Context:

• Expect a collaborative office setting designed to foster teamwork among cross-functional departments. This includes designers, product managers, developers, and researchers.

• Access to standard office technology and design software (Figma, Adobe XD, Sketch, etc.) will be provided.

• Opportunities for direct interaction and knowledge sharing with a large team of design and technology professionals.

Work Schedule:

• Standard full-time work schedule, approximately 40 hours per week.

• The role is classified as "Onsite," meaning consistent presence at the Springfield, MO office is required.

• While a structured schedule is typical, the demands of a large retail e-commerce operation might occasionally necessitate flexibility to meet critical project deadlines or address urgent issues.

📝 Enhancement Note: The "Onsite" requirement is a key detail. The Springfield, MO location is the company's headquarters, suggesting a dynamic and central operational hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience alignment.

• Hiring Manager Interview: Discussion focused on your experience, design philosophy, and understanding of UX principles. Expect questions about your approach to user research, design systems, and problem-solving.

• Design Challenge/Portfolio Review: A more in-depth session where you will present your portfolio, walk through key case studies, and potentially complete a design exercise. This is where your process, strategic thinking, and ability to articulate design decisions will be evaluated.

• Cross-functional Team Interview: Meeting with potential peers and collaborators (e.g., Product Managers, Developers) to assess your ability to work effectively within a team and communicate design concepts.

• Final Interview: Likely with senior leadership to discuss cultural fit, long-term vision, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to enterprise e-commerce UX design and design systems.

• Tell a Story: For each project, clearly articulate the problem statement, your role and process, the challenges faced, your design solutions, and the measurable impact (e.g., improved conversion rates, user satisfaction scores).

• Highlight Design Systems: If you have experience with design systems or pattern libraries, dedicate specific slides or sections to demonstrate your understanding and contribution to their development or application.

• Showcase Process: Emphasize your research methodologies, ideation techniques, wireframing, prototyping, and user testing approaches.

• Be Ready to Discuss: Prepare to answer detailed questions about your design choices, trade-offs, and how you've collaborated with others.

Challenge Preparation:

• Understand the Context: Research Bass Pro Shops' digital presence (websites, apps) and its competitors. Identify potential areas for UX improvement.

• Practice Design Thinking: Be ready to tackle a hypothetical UX problem, outlining your approach to research, ideation, and solution development.

• Articulate Trade-offs: Demonstrate your ability to balance user needs, business goals, and technical constraints.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, projects, and company culture.

📝 Enhancement Note: The interview process likely involves a comprehensive evaluation of both design skills and operational fit within a large enterprise. A strong portfolio demonstrating process and impact, especially related to design systems, is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Adobe XD, Sketch (proficiency in at least one is essential). Axure, iRise, or OmniGraffle may also be used.

• User Research & Testing: Tools for surveys, interviews, focus groups, unmoderated usability testing (specific tools not listed, but common platforms include UserTesting.com, Qualtrics, SurveyMonkey).

• Web Analytics: Google Analytics, Adobe Analytics, Quantum Metric (experience with at least one is required).

Analytics & Reporting:

• Data visualization and reporting capabilities, likely leveraging insights from web analytics tools.

CRM & Automation:

• While not directly a CRM role, understanding how UX impacts customer journeys within e-commerce and potentially interacting with CRM data insights would be beneficial.

• Familiarity with Agile project management tools (e.g., Jira, Confluence) for workflow management and collaboration.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma or Adobe XD, along with experience in web analytics platforms, are critical technical requirements for this role. Understanding how UX integrates with broader e-commerce operations is key.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of Bass Pro Shops' and Cabela's customers through exceptional digital experiences.

• Collaboration: Emphasizing teamwork and open communication across diverse, cross-functional teams to achieve shared objectives.

• Innovation: Continuously exploring new ideas, technologies, and methodologies to enhance user experiences and stay ahead of industry trends.

• Excellence & Quality: Maintaining high standards in design execution, process, and deliverables, with a focus on creating robust and user-friendly solutions.

• Data-Driven Decision Making: Utilizing research, analytics, and testing to inform design strategies and measure impact.

Collaboration Style:

• Cross-functional Integration: Expect close partnerships with Product Management, Engineering, Marketing, and Business Analysts to ensure alignment on product strategy and execution.

• Iterative Feedback: A culture that encourages regular feedback loops, design reviews, and collaborative problem-solving to refine designs throughout the development lifecycle.

• Knowledge Sharing: Opportunities to share best practices, insights, and learnings within the UX team and across the broader organization.

📝 Enhancement Note: The values suggest a culture that balances customer focus with operational efficiency, driven by data and collaborative effort. This is typical for large retail organizations aiming to enhance their digital presence.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale and Complexity: Managing design consistency and user experience across multiple large-scale brands (Bass Pro, Cabela's) and diverse digital platforms.

• Stakeholder Management: Balancing competing priorities and perspectives from various business units and leadership levels, while advocating for user-centered design.

• Evolving Technology: Keeping pace with rapid advancements in digital commerce technology, user behavior, and design tools.

• Data Interpretation: Effectively translating complex analytics and research data into actionable design improvements.

Learning & Development Opportunities:

• Design System Mastery: Opportunities to become a subject matter expert in building and scaling enterprise-level design systems.

• E-commerce UX Specialization: Deep dive into the nuances of user behavior and design strategies specific to online retail and outdoor/sporting goods.

• Leadership and Mentorship: Developing leadership skills by guiding junior designers and contributing to the strategic direction of the UX team.

• Industry Exposure: Potential for attending industry conferences (e.g., UXPA, Nielsen Norman Group) and participating in workshops to stay current with UX best practices.

📝 Enhancement Note: The challenges highlight the complexities of working within a large, multi-brand organization. Growth opportunities are focused on deepening expertise, leadership, and continuous learning in the dynamic field of UX.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the creation or significant evolution of a design system. What were the key challenges and how did you address them?"

• "How do you balance user needs with business objectives and technical constraints in your design process, especially in an e-commerce context?"

• "Walk us through a complex UX problem you solved for a digital product. What was your methodology, what were the outcomes, and what did you learn?"

Company & Culture Questions:

• "What interests you about Bass Pro Shops and its mission/brands?"

• "How do you approach collaboration with product managers, developers, and other stakeholders?"

• "Describe your experience working within a large, established company. How do you navigate organizational structures and drive change?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, beginning with an overview of your role and the project's goals, followed by your process, key design decisions with rationale, and finally, the results and learnings.

• Focus on Process: Don't just show pretty pictures; explain why you made certain design choices. Emphasize your research, ideation, and testing phases.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced bounce rates, improved task completion times).

• Highlight Design System Contribution: Clearly articulate your role in any design system work, showcasing its components, guidelines, and benefits.

• Engage Your Audience: Be prepared to answer questions candidly and engage in a discussion about your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, process mastery, leadership potential, and a strong understanding of how UX contributes to business outcomes in a large retail environment.

📌 Application Steps

To apply for this Sr. UX Designer position:

• Submit your application through the Bass Pro Shops careers portal linked in the job posting.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in e-commerce, design systems, user research, and cross-functional collaboration. Select projects that best represent your senior-level capabilities and impact.

• Resume Optimization: Clearly articulate your years of experience, proficiency with key design tools (Figma, Adobe XD, Sketch), and experience with analytics platforms (Google Analytics, Adobe Analytics). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, leadership experience, and contributions to design systems. Prepare to discuss case studies from your portfolio in detail.

• Company Research: Familiarize yourself with Bass Pro Shops, Cabela's, and White River Marine Group's digital presence, brand identity, and target audience. Understand their position in the retail and outdoor recreation market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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