Sr. UX Designer II

📍 Job Overview

Job Title: Sr. UX Designer II (L9)

Company: Yum!

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Product Design / UX Design

Date Posted: 2026-03-31

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This is a high-impact, senior individual contributor role focused on shaping experience strategy and execution for a core global platform.

• The role involves designing for a complex operational system that must scale across multiple brands, markets, and regulatory contexts.

• Candidates will work with significant autonomy, partnering deeply with Product and Engineering teams to drive clarity through ambiguity.

• The position requires hands-on design delivery, emphasizing a systems-heavy, data-rich approach to problem-solving.

• Ideal for designers who thrive in environments with complex operational tools and workflow-driven design challenges.

📝 Enhancement Note: The "L9" designation and description as a "high-impact senior IC role" suggest a position with significant influence and responsibility, likely requiring a strong strategic mindset alongside hands-on design skills. The focus on a "complex operational system" for restaurant general managers indicates a need for expertise in enterprise-level tools and possibly B2B UX.

📈 Primary Responsibilities

• Develop and execute experience strategy: Define and drive the overarching design vision for the Coach platform, ensuring it meets the needs of restaurant general managers and aligns with brand partner objectives.

• Lead complex design initiatives: Independently frame and solve intricate design problems within a systems-heavy, data-rich environment, from discovery through to detailed design delivery.

• Collaborate with Product and Engineering: Partner closely with Product Managers and Engineers to translate business requirements and technical constraints into user-centered design solutions.

• Hands-on design delivery: Create detailed wireframes, mockups, prototypes, and high-fidelity designs for complex operational workflows and features.

• Drive clarity through ambiguity: Navigate and bring structure to complex, often undefined problem spaces, establishing clear design directions and solutions.

• Systems thinking and design: Design for scalability and consistency across multiple brands, markets, and regulatory contexts within a core platform.

• User research and validation: Conduct or leverage user research to inform design decisions and validate solutions with target users (restaurant general managers).

• Advocate for user needs: Champion the voice of the user throughout the product development lifecycle, ensuring their needs are met by the operational system.

📝 Enhancement Note: The responsibilities emphasize strategic thinking, independent problem-solving, and deep collaboration, typical of a senior-level individual contributor role in operations-focused product design. The mention of "multiple brands, markets, and regulatory contexts" suggests a need for nuanced design that considers diverse user bases and compliance requirements.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: Minimum of 5-10 years of experience in product design, UX design, or systems design, with a demonstrated track record of leading complex design initiatives.

Required Skills:

• Product Design Expertise: Proven ability to design end-to-end user experiences for complex digital products.

• UX Design Principles: Strong understanding and application of user-centered design methodologies, usability best practices, and information architecture.

• Systems Design: Experience designing for complex, interconnected systems, operational tools, or enterprise software.

• Strategy Execution: Ability to translate high-level strategy into actionable design plans and deliver impactful user experiences.

• Complex Problem Solving: Demonstrated capacity to independently analyze and solve multifaceted design challenges in ambiguous environments.

• Data-Rich Environments: Proficiency in designing for and leveraging data to inform design decisions and create insightful user interfaces.

• Product Partnership: Experience collaborating effectively with Product Management to define product vision and roadmaps.

• Engineering Partnership: Strong ability to partner with engineering teams, understand technical constraints, and deliver feasible design solutions.

• Hands-on Design Delivery: Proficiency in creating wireframes, mockups, prototypes, and high-fidelity designs using industry-standard tools.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate design rationale and influence stakeholders.

Preferred Skills:

• Design Systems: Experience creating, maintaining, or contributing to design systems for consistency and scalability.

• Interaction Models: Deep understanding of various interaction models suitable for operational or enterprise applications.

• Workshop Facilitation: Experience leading design thinking workshops, discovery sessions, and cross-functional ideation meetings.

• Operational Tools Design: Specific experience designing interfaces for restaurant management, supply chain, or other operational platforms.

• Workflow-Driven Design: Expertise in mapping and optimizing user workflows within complex operational processes.

• Agile/Scrum Methodologies: Familiarity with agile development processes and working within iterative product cycles.

📝 Enhancement Note: The required experience level (5-10 years) and the emphasis on "complex operational system," "systems-heavy," and "data-rich environments" clearly signal a need for a seasoned designer with experience in enterprise-level applications rather than consumer-facing products. The "L9" designation also implies a level of seniority that goes beyond typical mid-level roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating your ability to tackle complex design problems within operational or systems-heavy contexts.

• Problem Framing: Clearly articulate the problem you were solving, the business objectives, and the user needs addressed.

• Design Process: Illustrate your end-to-end design process, including research, ideation, wireframing, prototyping, user testing, and final design.

• Systems Thinking: Highlight instances where you designed for scalability, consistency, and integration within a larger system or platform.

• Data-Informed Design: Provide examples of how data informed your design decisions and how you measured the impact of your solutions.

• Collaboration: Briefly describe your collaborative approach with Product Managers and Engineers.

Process Documentation:

• Workflow Optimization: Demonstrate your ability to analyze existing workflows and propose design solutions that improve efficiency and user experience.

• System Design: Illustrate your approach to designing cohesive user experiences within a complex, interconnected system.

• Scalability & Consistency: Showcase how you ensured designs were scalable across different brands, markets, or regulatory requirements.

• Impact Measurement: Include metrics or qualitative feedback that demonstrate the positive impact of your design solutions on users and the business.

📝 Enhancement Note: Given the role's focus on complex operational systems and data, a portfolio that clearly articulates the design process for such environments is crucial. Candidates should emphasize their ability to handle ambiguity, work with data, and design for scale and efficiency, rather than solely focusing on visual aesthetics or simple user flows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Sr. UX Designer II (L9) in Ho Chi Minh City, Vietnam, the estimated annual salary range is VND 900,000,000 - 1,500,000,000. This range accounts for the seniority of the role, the complexity of the platform, and the specific market conditions in Vietnam.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and eligible dependents.

• Retirement Savings Plan: Company-sponsored retirement plan with potential matching contributions.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, conferences, and continuous learning.

• Performance Bonuses: Potential for performance-based bonuses tied to individual and company achievements.

• Flexible Work Arrangements: Hybrid work model allowing for a balance between in-office collaboration and remote flexibility.

• Employee Assistance Program (EAP): Confidential counseling and support services.

• Meal Allowances/Subsidies: Support for daily meals.

Working Hours: Standard full-time position, typically 40 hours per week, with flexibility for hybrid work. Core working hours will be established to ensure effective collaboration with global teams.

📝 Enhancement Note: The salary estimation is based on aggregated data for senior UX/Product Designer roles in major Vietnamese cities, adjusted for the enterprise/operational focus of the role and the "L9" seniority level. Benefits are typical for multinational corporations operating in Vietnam.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Service / Restaurant Technology. Yum! Brands is a global leader in the quick-service restaurant industry, operating brands like KFC, Pizza Hut, and Taco Bell. This role specifically supports an internal technology platform, "Coach," which is critical for operational efficiency across these brands.

Company Size: Large Enterprise (over 10,000 employees globally). This means access to extensive resources, established processes, and a wide network of professionals, while potentially navigating larger organizational structures.

Founded: 1997. With a long history, Yum! Brands has a well-established corporate culture and a deep understanding of the global food service market.

Team Structure:

• Design Team: The Sr. UX Designer II will be part of a dedicated design team, likely comprising other UX designers, UI designers, and possibly UX researchers.

• Reporting: The role is an individual contributor (IC) and will likely report to a Design Lead or Manager.

• Cross-Functional Collaboration: Deep partnership with Product Management, Engineering teams (developers, QA), and Brand Partners is essential for the success of the Coach platform. This involves close alignment and communication to ensure the platform serves diverse operational needs.

Methodology:

• Data-Driven Decision Making: Emphasis on using data analytics and user insights to inform design strategy and product development.

• Agile Development: Likely operates within an agile framework, requiring iterative design and close collaboration with development sprints.

• User-Centricity: Commitment to understanding and designing for the needs of end-users, in this case, restaurant general managers and brand partners.

• Scalable Solutions: Focus on building robust, scalable solutions that can be adapted and deployed across various brands and international markets.

Company Website: https://www.yum.com/

📝 Enhancement Note: The context of Yum! Brands as a global food service giant, combined with the "Coach" platform's role in restaurant operations, implies a need for designers who understand enterprise-level software, operational workflows, and the unique challenges of managing multiple diverse brands. The hybrid work arrangement suggests a modern approach to workplace flexibility within a large corporation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor (IC) at the "L9" level. It signifies a designer who operates with a high degree of autonomy, expected to lead significant design efforts, influence strategy, and mentor less experienced designers. The focus is on deep expertise and impact within a specific domain (operational systems) rather than broad portfolio ownership.

Reporting Structure: The Sr. UX Designer II will report to a Design Manager or Lead. While an IC role, they will be expected to provide design leadership and guidance within their project scope and potentially mentor junior designers on the team. Collaboration will be extensive with Product, Engineering, and Brand Partners.

Operations Impact: The role has a direct and significant impact on the operational efficiency and effectiveness of restaurant general managers across Yum! Brands' global portfolio. By improving the Coach platform, this designer will influence task completion, deployment accuracy, and overall restaurant performance, directly contributing to brand success and revenue.

Growth Opportunities:

• Deep Domain Expertise: Opportunity to become a subject matter expert in designing for complex operational systems within the food service industry.

• Leadership Development: Potential to lead design initiatives, mentor junior designers, and influence design best practices within the organization.

• Cross-Brand Exposure: Gain experience working with and understanding the unique operational needs of multiple global brands (KFC, Pizza Hut, Taco Bell, etc.).

• Strategic Influence: Contribute to the strategic direction of a core platform that impacts global operations.

• Skill Expansion: Opportunity to deepen skills in areas like enterprise UX, data-driven design, and designing for regulated environments.

📝 Enhancement Note: The "L9" designation is a key indicator of the role's seniority and growth potential. It's not just about executing tasks but about strategic contribution and potentially taking on informal leadership or mentorship roles within the design team and on project initiatives.

🌐 Work Environment

Office Type: Hybrid Work Environment. This implies a mix of in-office work for collaborative sessions, team meetings, and focused work, and remote work for individual tasks, offering flexibility.

Office Location(s): Ho Chi Minh City, Vietnam. This location suggests a potential for working with regional teams and understanding the nuances of the Vietnamese market, while also connecting with global stakeholders.

Workspace Context:

• Collaborative Spaces: The office environment is likely equipped with meeting rooms and collaborative areas designed to facilitate brainstorming, workshops, and team syncs.

• Technology & Tools: Access to standard design software, high-speed internet, and potentially advanced hardware necessary for design work. The team likely uses a standardized set of enterprise tools.

• Team Interaction: Opportunities for regular interaction with design peers, Product Managers, and Engineers, fostering a dynamic and communicative work culture. The hybrid model will require proactive engagement to maintain strong connections.

Work Schedule: Standard full-time (40 hours/week) with a hybrid arrangement. While core hours will exist for collaboration, there may be flexibility in daily start/end times, provided team and project needs are met. This schedule supports deep work required for complex system design while allowing for personal flexibility.

📝 Enhancement Note: The hybrid nature of the role in Ho Chi Minh City means candidates should be comfortable with both in-office collaboration and remote work. It also suggests a need for strong self-management and proactive communication skills to ensure seamless integration with global teams and local colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and fit.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into experience, design philosophy, and understanding of the role's requirements.

• Portfolio Review & Design Challenge: This is a critical stage. Candidates will present their portfolio, focusing on relevant case studies. A design challenge, potentially involving a problem related to operational systems or workflow optimization, may be given to assess problem-solving skills, design process, and ability to work under pressure.

• Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers to evaluate collaboration style, technical understanding, and cultural fit.

• Final Round: Possibly an interview with a senior leader to discuss strategic thinking and overall impact.

Portfolio Review Tips:

• Focus on Relevance: Prioritize case studies that showcase experience with complex systems, operational tools, data-rich environments, and workflow design.

• Show, Don't Just Tell: Clearly articulate your role, the problem, your process, the challenges, and the outcomes with quantifiable results where possible.

• Demonstrate Systems Thinking: Highlight how your designs integrate into a larger system and consider scalability and consistency.

• Explain Your Rationale: Be prepared to thoroughly explain the "why" behind your design decisions, referencing user research, data, and strategic goals.

• Highlight Collaboration: Briefly touch upon how you partnered with Product and Engineering to bring your designs to life.

Challenge Preparation:

• Understand the Context: If a challenge is given, focus on understanding the specific operational context or problem presented.

• Frame the Problem: Practice articulating the problem statement and identifying key user needs and business goals.

• Outline Your Approach: Be ready to describe your design process for tackling the challenge, even if time is limited.

• Prioritize Solutions: Focus on delivering a few well-thought-out solutions rather than many superficial ones.

• Communicate Clearly: Practice presenting your thoughts and solutions concisely and effectively.

📝 Enhancement Note: The emphasis on "complex operational system," "systems-heavy," and "data-rich environments" means candidates should select portfolio pieces that directly address these aspects. A strong portfolio review and potential design challenge are likely the most crucial parts of the evaluation process for this senior IC role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar. Figma is increasingly becoming a standard for collaborative design.

• Prototyping Tools: Expertise in creating interactive prototypes using tools like Figma, InVision, Axure, or similar, to effectively communicate interaction and user flows.

• Wireframing Tools: Ability to quickly create low-fidelity wireframes to explore layouts and structure.

Analytics & Reporting:

• Data Analysis Tools: Familiarity with tools for analyzing user behavior and performance data (e.g., Google Analytics, Amplitude, Mixpanel, or internal analytics platforms).

• Reporting Dashboards: Ability to interpret data from dashboards and reports to inform design decisions.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how operational tools integrate with or complement CRM data can be beneficial for context.

• Workflow Automation Tools: Familiarity with the concepts behind workflow automation and how design impacts efficiency in automated processes.

Collaboration & Project Management:

• Collaboration Platforms: Proficiency in tools like Slack, Microsoft Teams for communication.

• Project Management Tools: Experience with tools like Jira, Asana, Trello for tracking design tasks and project progress.

📝 Enhancement Note: While specific tools aren't listed, the role implies a need for robust design and prototyping tools, alongside an understanding of data analytics platforms. Experience with enterprise-level collaboration and project management tools is also expected for effective cross-functional work.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A strong emphasis on using data and user insights to guide design decisions and drive innovation in operational processes.

• Efficiency & Optimization: A core value centered on improving the efficiency of restaurant operations through thoughtful and optimized design solutions.

• Collaboration & Partnership: Fostering a culture of deep collaboration between design, product, engineering, and brand stakeholders to achieve common goals.

• User Advocacy: A commitment to understanding and representing the needs of restaurant general managers and other end-users to ensure the platform is practical and effective.

• Scalability & Adaptability: Designing solutions that can adapt to diverse brand needs, market conditions, and evolving regulatory landscapes.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where design is integrated early and often with product management and engineering.

• Transparent Communication: Openness and transparency in sharing design progress, challenges, and decisions with all relevant stakeholders.

• Feedback-Oriented: A culture that values constructive feedback from peers, stakeholders, and users to continuously improve designs.

• Problem-Solving Focus: The team likely approaches challenges with a collective problem-solving mindset, leveraging diverse perspectives to find the best solutions.

📝 Enhancement Note: The "Coach" platform's function in restaurant operations strongly suggests that efficiency, data-driven decision-making, and cross-functional collaboration are paramount values for this team. Designers are expected to be proactive collaborators who can translate business needs into effective operational tools.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale and Complexity: Creating user experiences that are intuitive and efficient for restaurant managers across multiple diverse brands, potentially with varying operational needs and regulatory requirements.

• Ambiguity and Autonomy: Navigating complex, often undefined problem spaces and driving design solutions independently, requiring strong self-direction and strategic thinking.

• Data Integration: Effectively leveraging and visualizing complex operational data to provide actionable insights and enhance user decision-making.

• Balancing Global Needs: Ensuring designs are globally consistent while also allowing for necessary localizations or brand-specific adaptations.

• Cross-Functional Alignment: Managing competing priorities and ensuring alignment among product, engineering, and various brand stakeholders.

Learning & Development Opportunities:

• Specialization in Enterprise UX: Deepen expertise in designing for complex operational systems, a highly sought-after skill in the enterprise software space.

• Cross-Brand Product Strategy: Gain insights into the strategic considerations for product development across a portfolio of major global brands.

• Data Visualization and Analytics: Enhance skills in designing interfaces that effectively present and leverage operational data for business impact.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design team.

• Industry Exposure: Gain a deeper understanding of the quick-service restaurant industry's operational challenges and technological solutions.

📝 Enhancement Note: The challenges highlight the need for a senior designer who is comfortable with ambiguity, strategic thinking, and complex problem-solving in an enterprise context. Growth opportunities are geared towards deepening expertise in a specialized area of UX design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex operational system with many stakeholders. How did you approach it, and what was the outcome?"

• "How do you approach bringing clarity to ambiguous problems? Can you give an example from your portfolio?"

• "How do you balance the needs of multiple brands or markets when designing a single platform?"

• "Tell me about a time you significantly influenced product strategy through your design work."

Company & Culture Questions:

• "What interests you about designing for operational tools within the food service industry?"

• "How do you see your role as a Senior IC contributing to a team's success?"

• "Describe a situation where you had to collaborate closely with Product and Engineering. What was your approach to ensuring alignment?"

Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as compelling stories with a clear narrative arc: problem, your role, your process, challenges, solution, and impact.

• Focus on Impact: Quantify results whenever possible. Use metrics related to efficiency, task completion, user satisfaction, or business outcomes.

• Showcase Process: Clearly illustrate your design thinking, from initial research and ideation to final execution and iteration.

• Highlight Systems Thinking: Explicitly explain how your designs fit within a larger system and consider scalability.

• Be Prepared for Deep Dives: Anticipate detailed questions about your specific contributions, design decisions, and problem-solving approaches.

📝 Enhancement Note: Interview preparation should heavily emphasize experience with complex systems, data, ambiguity, and cross-functional collaboration. Candidates should be ready to discuss their strategic contributions and demonstrate how they've driven impact through design in similar environments.

📌 Application Steps

To apply for this Sr. UX Designer II position:

• Submit your application: Navigate to the provided URL and complete the online application form.

• Tailor your Resume: Highlight experience in product design, UX design, systems design, and working with complex operational tools. Use keywords from the job description such as "systems-heavy," "data-rich environments," "complex problems," and "operational system."

• Curate Your Portfolio: Select 2-3 case studies that best demonstrate your experience with complex operational systems, data-informed design, and designing for scale. Ensure your portfolio clearly articulates your process, role, and the impact of your work.

• Prepare for the Interview: Research Yum! Brands and their commitment to technology in operations. Prepare to discuss your portfolio in detail, focusing on your strategic contributions and problem-solving abilities.

• Practice Presentation Skills: Rehearse presenting your case studies, focusing on clear communication, articulating design rationale, and highlighting quantifiable results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.