Sr. UX Designer - 11491

📍 Job Overview

Job Title: Sr. UX Designer - 11491

Company: Coupa Software, Inc.

Location: Mexico City, Mexico

Job Type: Full-Time

Category: User Experience (UX) Design, Product Design

Date Posted: April 30, 2026

Experience Level: Mid Level (5-10 years)

Remote Status: Remote OK

🚀 Role Summary

• Design and enhance critical supplier growth surfaces, including landing pages, onboarding, pricing, and checkout flows, to create a seamless end-to-end user journey.

• Drive product-led growth (PLG) initiatives by supporting go-to-market (GTM) efforts across digital channels, email campaigns, and feature launch communications.

• Lead experimentation by collaborating with Product and Growth teams to formulate hypotheses, conduct A/B tests, and iterate on designs based on data-driven insights.

• Elevate the quality of visual, interaction, and motion design across all product touchpoints, ensuring a high-craft user experience.

📝 Enhancement Note: This role is deeply embedded within the Product-Led Growth (PLG) and Go-To-Market (GTM) functions, indicating a strategic focus on user acquisition, activation, and retention through design. The emphasis on "Supplier Grow and Transact experiences" and the "Coupa Supplier Portal (CPS)" suggests a B2B SaaS context where optimizing the supplier lifecycle is paramount for business expansion.

📈 Primary Responsibilities

• Own the entire design lifecycle for key growth areas, from ideation and user research to high-fidelity prototyping and A/B test implementation.

• Develop cohesive end-to-end user journeys that bridge marketing touchpoints (website, email) with in-product experiences, ensuring a unified brand and user flow.

• Collaborate closely with Product Management, Marketing, and Engineering teams to translate business objectives and user needs into effective design solutions.

• Utilize data analytics, user research findings, and A/B test results to identify friction points, refine user flows, and drive measurable improvements in activation, conversion, and retention metrics.

• Create rapid prototypes to quickly test concepts, validate design hypotheses, and accelerate the iteration process with confidence.

• Maintain and evolve design systems, ensuring consistency in visual language, interaction patterns, and overall user experience across the Coupa platform.

• Champion design best practices, pushing the boundaries of visual appeal, interaction design, and motion graphics to enhance user engagement and delight.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end ownership and a data-driven approach to design. The role requires not just aesthetic design skills but also a strategic understanding of growth funnels, conversion optimization, and the ability to influence product strategy through design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design (e.g., Interaction Design, Graphic Design, Human-Computer Interaction), or a related field, is typically expected for a Senior UX Designer role. Relevant professional experience can often substitute for formal education.

Experience: Minimum of 5 years of dedicated experience in UX/Product Design, with a significant portion focused on Product-Led Growth (PLG) and/or SaaS product environments.

Required Skills:

• Product-Led Growth (PLG) Expertise: Proven track record of designing and optimizing user funnels, conversion pathways, and experimentation strategies that directly impact business metrics.

• End-to-End UX Design: Proficiency in the full design process, including user research, journey mapping, wireframing, prototyping, interaction design, and visual design.

• Prototyping Skills: Advanced proficiency with modern design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision) to quickly create interactive and high-fidelity mockups.

• A/B Testing & Experimentation: Experience designing for and analyzing the results of A/B tests to inform design decisions and drive iterative improvements.

• Data-Awareness: Ability to interpret user data, analytics, and research findings to identify opportunities and guide design strategy, without being solely reliant on data.

• Cross-functional Collaboration: Demonstrated ability to work effectively with Product Managers, Engineers, Marketing, and other stakeholders in a fast-paced, agile environment.

• Systems Thinking & Journey Design: Natural inclination to think in terms of user flows, interconnected systems, and end-to-end journeys, with a focus on time-to-first-value.

• High Craftsmanship: Meticulous attention to detail in visual design, interaction design, and overall aesthetic quality.

• Communication & Narrative Skills: Ability to clearly articulate complex design concepts, simplify ideas, and convey a coherent narrative across various touchpoints.

Preferred Skills:

• Experience with B2B SaaS platforms, particularly in spend management or financial technology.

• Familiarity with design systems and their implementation.

• Experience in lifecycle marketing design (email, in-app messaging).

• Understanding of brand guidelines and product packaging design.

• Experience with motion design principles and tools.

📝 Enhancement Note: The "5+ years of Product-Led Growth Experience" is a strong indicator of the role's focus. The emphasis on "Journey Thinking" and "Narrative Instinct" suggests the need for designers who can see the bigger picture and connect disparate user touchpoints into a cohesive experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate your ability to drive product-led growth and optimize user journeys.

• For each project, clearly articulate the problem statement, your role in the design process, the design solutions you implemented, and the measurable business impact (e.g., conversion rate improvements, activation metrics, retention gains).

• Include examples of A/B tests you designed for or analyzed, explaining the hypothesis, methodology, and outcomes.

• Demonstrate your expertise in rapid prototyping and the tools used to create interactive user flows.

Process Documentation:

• Provide case studies that detail your approach to user research, including methods used and key insights derived.

• Illustrate your process for mapping complex user journeys and identifying critical friction points within them.

• Show examples of how you've collaborated with cross-functional teams (Product, Engineering, Marketing) throughout the design and development lifecycle.

• Document your iterative design process, highlighting how you incorporated feedback and data to refine solutions.

📝 Enhancement Note: A robust portfolio is critical for this role, as it will be the primary tool for assessing the candidate's ability to deliver tangible business results through design. The focus should be on demonstrating impact and a strategic, data-informed design process.

💵 Compensation & Benefits

Salary Range: Based on regional standards for Mexico City, a Sr. UX Designer with 5-10 years of experience in a tech company typically earns between MXN $60,000 to $100,000+ per month, depending on specific skills, experience, and the company's compensation structure. This estimate considers the cost of living in Mexico City and the competitive landscape for senior design talent in the SaaS industry.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Generous paid time off (vacation, sick leave, holidays).

• Retirement savings plan (e.g., pension contributions).

• Professional development opportunities, including access to training, conferences, and workshops.

• Potential for performance-based bonuses or stock options.

• Flexible work arrangements, including remote work options.

• Access to Coupa's global employee network and resources.

Working Hours: The standard working hours are likely around 40 hours per week. Given the "Remote OK" status and the nature of a global tech company, there may be flexibility in scheduling core working hours to accommodate cross-time zone collaboration, but consistent availability for meetings and team interaction will be expected.

📝 Enhancement Note: The salary range is an estimate for Mexico City, reflecting a mid-to-senior level UX Designer role. Actual compensation may vary based on the candidate's specific qualifications, negotiation, and Coupa's internal compensation bands. Benefits are typical for a global tech company and are aligned with attracting and retaining top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software - Business Spend Management (BSM) and AI-powered Financial Management. Coupa operates in the enterprise software space, providing solutions that help organizations manage their spending more effectively.

Company Size: Coupa Software is a large, publicly traded company (NASDAQ: COUP). It has a significant global presence with thousands of employees worldwide.

Founded: Coupa was founded in 2006. Its growth has been driven by its innovative approach to spend management and its focus on community-driven insights.

Team Structure:

• The UX Design team is likely integrated within Product or Engineering departments, working closely with Product Managers, Engineers, and Data Analysts.

• This Sr. UX Designer role will report into a Design Lead or Head of UX, who oversees the design strategy and team.

Methodology:

• Data-Driven Design: Coupa leverages AI and extensive spend data to inform product development and user experience. Designers are expected to use data and research to guide their decisions.

• Agile Development: The company likely follows agile methodologies, requiring designers to be adaptable, iterative, and collaborative within sprints.

• User-Centricity: A core tenet is understanding and serving the needs of users, particularly suppliers in this role, to drive adoption and engagement.

Company Website: https://www.coupa.com/

📝 Enhancement Note: Coupa's focus on AI and community-generated spend data positions it as a leader in the BSM space. The company culture appears to value innovation, collaboration, and global impact, which are key themes for potential employees.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. The "Sr." designation implies a level of expertise, autonomy, and the ability to mentor junior designers. The focus on owning key growth surfaces and driving strategy signifies a significant level of responsibility and influence.

Reporting Structure: The Sr. UX Designer will likely report to a UX Design Manager or Director. They will work collaboratively with cross-functional teams, including Product Managers, Engineering Leads, and Marketing Managers.

Operations Impact: The impact of this role is direct and measurable on critical business outcomes: supplier acquisition, activation, retention, and overall platform adoption. By improving the supplier experience, this role directly contributes to Coupa's revenue growth and its ability to attract and retain businesses on its platform.

Growth Opportunities:

• Specialization: Deepen expertise in Product-Led Growth design, B2B SaaS UX, or specific areas like AI-driven user experiences.

• Leadership: Transition into a Lead UX Designer role, managing projects and mentoring team members, or move into a UX Management position.

• Cross-functional Mobility: Opportunities to move into Product Management or Growth Marketing roles, leveraging design strategy and user understanding.

• Skill Development: Continuous learning through internal training, external conferences, and hands-on experience with cutting-edge design and analytics tools.

📝 Enhancement Note: The career path for a Senior UX Designer at a company like Coupa typically involves increasing strategic influence, project leadership, and potential management responsibilities. The emphasis on PLG and GTM offers a unique growth trajectory within the product development lifecycle.

🌐 Work Environment

Office Type: The job posting indicates "Remote OK," suggesting a hybrid or fully remote work environment is permissible. Coupa has offices globally, but this specific role is based in Mexico City, with the flexibility for remote work.

Office Location(s): While the role is listed for Mexico City, Mexico, the remote-friendly nature means candidates may not need to be physically located there, but should be able to work within a compatible time zone (e.g., Americas time zones). Coupa's headquarters are in San Mateo, California, USA, with other major hubs.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative setting, with frequent virtual meetings and discussions involving Product, Engineering, Marketing, and other designers.

• Tools & Technology: Access to industry-standard design software (Figma, Sketch, etc.), collaboration tools (Slack, Jira, Confluence), and potentially A/B testing platforms.

• Data Access: Opportunities to work with data analytics dashboards and user research platforms to inform design decisions.

Work Schedule: While core hours may be required for team synchronization, the remote nature often implies a degree of flexibility in daily scheduling, allowing for better work-life integration. However, consistent availability for critical meetings and cross-functional collaboration is expected.

📝 Enhancement Note: The "Remote OK" status is a significant factor, offering flexibility. However, candidates should be prepared for a highly connected and collaborative virtual workspace, likely requiring strong asynchronous communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and resume, focusing on your years of experience, PLG background, and key skills.

• Portfolio Review & Initial Interview: You will present your portfolio to a hiring manager or senior designer. Be prepared to walk through 1-2 key projects, detailing your process, contributions, and the impact of your work. Questions will focus on your design methodology, problem-solving approach, and collaboration style.

• Design Challenge/Case Study: You may be given a take-home design challenge or a live design exercise focused on a specific problem relevant to the Coupa Supplier Portal or GTM flows. This assesses your ability to think critically, apply design principles, and articulate your solutions under pressure.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially Marketing stakeholders to assess your ability to collaborate and integrate design into the broader product development and GTM strategy.

• Final Interview: A discussion with a senior leader (e.g., Head of Design, VP of Product) to evaluate cultural fit, strategic thinking, and overall suitability for the role and company.

Portfolio Review Tips:

• Focus on Impact: Quantify your achievements whenever possible. Use metrics to demonstrate how your designs improved conversion rates, user activation, or retention.

• Tell a Story: Structure your case studies with a clear narrative: problem, process, solution, and results. Explain why you made specific design decisions.

• Showcase PLG & GTM: Highlight projects that specifically demonstrate your understanding and application of Product-Led Growth principles and Go-To-Market design strategies.

• Detail Your Role: Be clear about your specific contributions, especially in team projects.

• Visual Quality: Ensure your portfolio is visually polished, well-organized, and easy to navigate.

Challenge Preparation:

• Understand the Context: Research Coupa, its products (especially the Supplier Portal), and its target audience (suppliers).

• Think Systemically: For any challenge, consider the broader user journey and how your solution fits into the existing ecosystem.

• Prioritize & Justify: Be prepared to explain your design choices, prioritize features, and justify your approach with rationale and potential data points.

• Practice Presentation: Rehearse presenting your solutions clearly and concisely, anticipating potential questions.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate design decisions with a clear link to business outcomes, particularly within the PLG and GTM frameworks.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop, After Effects for motion).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello.

• Communication: Slack, Microsoft Teams.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Product Analytics: Amplitude, Mixpanel, Pendo (for user behavior tracking and funnel analysis).

• A/B Testing Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize.

CRM & Automation:

• CRM: While not a primary design tool, understanding how CRM data (e.g., Salesforce) might inform user segmentation and targeting is beneficial.

• Marketing Automation: Tools like Marketo, HubSpot, or Pardot may be relevant for understanding GTM campaign design and execution.

📝 Enhancement Note: Proficiency in modern design tools like Figma is almost certainly a prerequisite. Experience with product analytics and A/B testing platforms is crucial for demonstrating a data-driven approach to design.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep understanding and focus on delivering value to users, particularly suppliers, to foster loyalty and growth.

• Data-Driven Decision Making: Relying on data, research, and experimentation to inform design choices and measure impact.

• Innovation & Continuous Improvement: A culture that encourages exploring new ideas, embracing new technologies (like AI), and constantly refining processes and experiences.

• Collaboration & Transparency: Open communication and teamwork across departments to ensure alignment and shared success.

• Efficiency & Impact: A drive to create solutions that not only solve user problems but also contribute significantly to business objectives and operational efficiency.

Collaboration Style:

• Cross-functional Partnership: Designers are expected to be active collaborators, working closely with Product Managers to define requirements, Engineers to ensure feasibility, and Marketing to align GTM strategies.

• Iterative Feedback Loops: A culture that embraces constructive feedback from peers, stakeholders, and through user testing to refine designs.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings from experiments within the design team and across the organization.

📝 Enhancement Note: Coupa's emphasis on AI and community data suggests a culture that values intelligence, collaboration, and a proactive approach to problem-solving. The values align with a high-performing tech environment focused on tangible business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of B2B SaaS Journeys: Designing intuitive and efficient experiences for complex B2B supplier workflows that involve multiple stakeholders and processes.

• Balancing User Needs with Business Goals: Effectively translating diverse supplier needs and Coupa's business objectives (growth, conversion, retention) into cohesive design solutions.

• Driving Adoption of New Features/Platforms: Designing engaging onboarding and user flows for new initiatives like the consolidated Coupa Supplier Portal (CPS) to ensure high user adoption.

• Navigating a Fast-Paced Environment: Adapting quickly to evolving product roadmaps, market demands, and iterative design cycles common in a dynamic tech company.

Learning & Development Opportunities:

• Advanced PLG & GTM Design: Gaining deeper expertise in designing for product-led growth and go-to-market strategies within the B2B SaaS context.

• AI Integration in UX: Understanding how to leverage AI and machine learning insights to enhance user experiences and product intelligence.

• Leadership Skills: Developing skills in mentoring junior designers, leading design initiatives, and influencing product strategy.

• Industry Certifications & Training: Opportunities to attend relevant UX conferences, workshops, and pursue certifications in design or product management.

📝 Enhancement Note: This role presents challenges related to complex B2B user experiences and the need to drive significant business impact. The growth opportunities are substantial for designers looking to specialize in PLG and B2B SaaS design.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to designing for Product-Led Growth. Can you walk me through a project where your design directly led to increased conversion or activation?" (Focus on PLG frameworks, funnel optimization, and quantifiable results).

• "How do you balance the needs of different user segments (e.g., new vs. experienced suppliers) within a single product experience? Provide an example." (Highlight journey mapping, user segmentation, and adaptable design solutions).

• "Imagine we're launching a new feature for the Coupa Supplier Portal. How would you approach the GTM design strategy, from initial awareness to in-product adoption?" (Discuss collaboration with Marketing, lifecycle design, and user onboarding).

Company & Culture Questions:

• "What interests you about Coupa's mission and our approach to spend management?" (Research Coupa's values, AI focus, and BSM market position).

• "How do you typically collaborate with Product Managers and Engineers? Describe a challenging cross-functional collaboration and how you navigated it." (Highlight communication skills, empathy for different roles, and problem-solving).

Portfolio Presentation Strategy:

• Structure is Key: For each project, follow a clear narrative: Problem (business and user), Your Role, Process (research, ideation, iteration, testing), Solution (key design artifacts), and Impact (quantifiable results).

• Show, Don't Just Tell: Use high-quality visuals, interactive prototypes, and concise explanations. For A/B tests, show the variations and the results.

• Focus on "Why": Explain the rationale behind your design decisions. Why did you choose a specific interaction pattern? Why did you prioritize certain features?

• Quantify Impact: Whenever possible, use metrics (e.g., "% increase in conversion," "% reduction in drop-off," "time saved"). If exact numbers aren't available, discuss the intended impact and how it would be measured.

• Tailor to the Role: Emphasize projects that showcase your experience in PLG, B2B SaaS, and driving growth through design.

📝 Enhancement Note: Be prepared to discuss your design process in detail, linking your work directly to business outcomes and demonstrating a strong understanding of Product-Led Growth and Go-To-Market strategies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Coupa Careers portal via the provided job link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating Product-Led Growth (PLG), Go-To-Market (GTM) design, and experience with B2B SaaS platforms. Focus on projects with quantifiable impact on conversion, activation, or retention.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, specifically mentioning "Product-Led Growth," "UX Design," "Conversion Optimization," and "Cross-functional Collaboration." Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, rationale, and measurable outcomes. Prepare to discuss your approach to problem-solving, experimentation, and collaboration.

• Company Research: Familiarize yourself with Coupa's products, particularly the Coupa Supplier Portal, its AI capabilities, and its position in the Business Spend Management market. Understand their company values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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