Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Roku

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: March 31, 2026

Experience Level: 6+ Years

Remote Status: Hybrid

🚀 Role Summary

• Design intuitive user experiences and self-service tools for Roku's subscription business, focusing on partner revenue growth.

• Collaborate with Product Managers and Engineering to define and deliver innovative, user-centered features within the Product Catalog team.

• Maintain a high standard of design craft, usability, and scalability for partner-facing products on the Roku platform.

• Leverage user research and data-driven insights to inform design decisions and advocate for user needs throughout the product lifecycle.

• Contribute to the evolution of design systems and patterns, ensuring consistency and efficiency across Roku's product ecosystem.

📝 Enhancement Note: The core function of this role is to enhance the self-service tools and features available to Roku's content partners and internal operations teams, directly impacting subscription revenue growth. This implies a strong focus on B2B or partner-facing product design, requiring an understanding of business goals alongside user needs. The emphasis on "internal operations teams" suggests potential interaction with internal tools that support business processes.

📈 Primary Responsibilities

• Conceptualize and design simple, intuitive user flows and interfaces for self-service tools and features aimed at growing subscription revenue on the Roku platform.

• Collaborate closely with Product Managers to translate business objectives, user needs, and partner requirements into actionable design solutions.

• Conduct thorough trade-off analyses to make informed design decisions that balance user experience, business goals, and technical feasibility.

• Develop comprehensive design documentation, including user flows, wireframes, interactive prototypes, and high-fidelity mockups, to clearly communicate design intent.

• Partner with cross-functional teams, including Engineering and User Research, throughout the entire product development lifecycle, ensuring design integrity and successful implementation.

• Gather and synthesize user feedback and research insights to iterate on designs and continuously improve the user experience for partners and internal operations teams.

• Contribute to and maintain design systems, ensuring consistency in UI patterns, components, and brand aesthetics across the product catalog.

• Advocate for user-centered design principles and best practices, driving the prioritization of UX improvements and enhancements.

• Independently navigate ambiguous requirements and shifting priorities, bringing clarity and definition to new features and product initiatives.

• Build and maintain strong working relationships with Product, Engineering, and other stakeholders across different time zones to ensure cohesive end-to-end design execution.

📝 Enhancement Note: The responsibility to "build flexible and scalable products/features that our partners can use to maximize their experience on the Roku platform" and to support "internal operations teams" indicates a dual focus: external partner enablement and internal operational efficiency through design. This requires a robust understanding of how design choices impact both end-user satisfaction and internal process optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Computer Science, Human-Computer Interaction, or a related field.

Experience: 6+ years of experience in UX/Product Design, with a proven track record of designing for enterprise customers and publishing platforms.

Required Skills:

• Demonstrated expertise in designing user-centered solutions with measurable outcomes, evidenced by a strong portfolio.

• Proficiency in industry-standard design and prototyping tools, with a specific emphasis on Figma (or similar tools like Sketch, Adobe XD).

• Experience conducting user research or working closely with user researchers to gather insights and inform design decisions.

• Ability to design and contribute to design systems, including creating and utilizing reusable patterns and components.

• Strong product and design thinking capabilities, with the ability to frame problems, make decisions, and articulate design rationale effectively.

• Excellent communication and presentation skills, capable of tailoring narratives for diverse stakeholders, including executives.

• Proven ability to thrive in ambiguous environments, manage shifting priorities, and drive clarity in complex projects.

• Deep understanding of usability principles and best practices in UI/UX design.

Preferred Skills:

• Experience working on publishing platforms or SaaS products for business users.

• Familiarity with subscription-based business models and revenue growth strategies.

• Experience designing for complex data visualization or reporting interfaces.

• Understanding of front-end development principles to facilitate effective collaboration with engineers.

📝 Enhancement Note: The requirement for "6+ years of experience designing for enterprise customers" and a "track record of shipping multiple products or features" indicates this is a senior-level role. The expectation to "clearly articulate your specific contributions" suggests a need for candidates to demonstrate ownership and impact. The emphasis on "ambiguous environments" and "shifting priorities" points to a need for self-starters comfortable with evolving project scopes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a range of user-centered design solutions.

• Specific case studies detailing projects where your design contributions led to measurable outcomes and business impact.

• Examples demonstrating your process for gathering requirements, conducting user research, and iterating on designs.

• Visualizations of complex user flows, wireframes, prototypes, and high-fidelity interface designs.

Process Documentation:

• Showcase your approach to defining problems, identifying user needs, and translating them into design specifications.

• Highlight how you collaborate with Product Managers and Engineers to define project scope and deliverables.

• Demonstrate your methodology for user testing, feedback incorporation, and design iteration.

• Provide examples of how you manage ambiguity and adapt designs to evolving requirements.

📝 Enhancement Note: The explicit mention of a "Portfolio highlighting projects demonstrating user-centered design solutions with measurable outcomes (include online portfolio link with resume)" is critical. This implies that candidates will be evaluated not just on design aesthetics, but on their ability to drive tangible business results and demonstrate a clear understanding of how their designs contribute to revenue growth and user satisfaction.

💵 Compensation & Benefits

Salary Range:

The salary for a Sr. Product Designer in Bengaluru, India, with 6+ years of experience typically ranges from ₹15,00,000 to ₹30,00,000 per annum. This range can vary based on the candidate's specific skills, experience, portfolio strength, and performance during the interview process. Factors such as the company's compensation philosophy, market demand for specialized design skills, and the overall economic landscape in India are also considered.

Benefits:

• Global access to mental health and financial wellness support and resources.

• Comprehensive healthcare coverage, including medical, dental, and vision insurance.

• Life insurance and accident insurance.

• Disability insurance.

• Commuter benefits.

• Retirement options (pension plans).

• Paid time off for vacation and personal reasons.

Working Hours:

• Standard full-time work week, approximately 40 hours.

• Hybrid work model: In-office Monday through Thursday, with flexible remote work on Fridays. Some roles may require five days in office.

📝 Enhancement Note: Salary has been estimated based on industry benchmarks for Sr. Product Designers in Bengaluru, India, considering the specified experience level (6+ years). This estimate aims to provide a competitive range reflecting the seniority and specialized skills required for this role. The benefits listed are directly from the provided job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Streaming Media / Consumer Electronics / Software

Company Size: Roku is a large, public company with a significant global presence, employing thousands of individuals. This size offers opportunities for impact and cross-functional collaboration while also presenting a dynamic, fast-paced work environment.

Founded: Roku was founded in 2002. This long history indicates a company with established processes, a mature product, and a deep understanding of the streaming market, while still maintaining a culture of innovation and adaptability.

Team Structure:

• The User Experience team is composed of UX designers, researchers, and writers who collaborate closely with Product and Engineering.

• This Senior Product Designer will be part of the Product Catalog team, focusing on subscription business growth.

Methodology:

• User-Centered Design: A strong emphasis on understanding customer needs and delivering simple, delightful experiences.

• Data-Driven Decisions: Designs are informed by user research, trade-off analysis, and measurable outcomes.

• Collaborative Innovation: Teams work together to solve problems and drive product development.

• Agile Iteration: Rapid iteration on designs is encouraged in response to feedback and evolving requirements.

Company Website: https://www.weareroku.com/

📝 Enhancement Note: Roku's culture emphasizes a pragmatic approach to innovation, a focus on problem-solving, and a preference for highly talented individuals who can operate independently and collaboratively. The "fast-paced environment" and the slogan "Teamwork makes the stream work" highlight the importance of both individual contribution and collective effort.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, implying a high level of autonomy, responsibility, and expertise. It's a position where individuals are expected to lead design initiatives, mentor junior designers, and significantly influence product strategy and execution.

Reporting Structure: The Senior Product Designer will report to a lead within the User Experience team, likely a Design Manager or Director, and will work closely with Product Managers and Engineering leads for specific product initiatives.

Operations Impact: The design decisions made in this role directly impact Roku's subscription business growth by enabling content partners and internal operations teams to more effectively manage and monetize their offerings on the Roku platform. This role has a tangible impact on revenue generation and partner satisfaction.

Growth Opportunities:

• Leadership Development: Opportunities to lead design projects, mentor junior designers, and contribute to the strategic direction of the UX team.

• Specialization: Deepen expertise in B2B/enterprise design, platform ecosystems, and revenue-generating product features.

• Cross-Functional Mobility: Potential to move into product management, design leadership, or other strategic roles within Roku.

• Skill Enhancement: Continuous learning through working on complex problems, exposure to cutting-edge streaming technology, and collaboration with industry leaders.

📝 Enhancement Note: The role's focus on "growing subscription revenue" and supporting "internal operations teams" positions it as a critical contributor to the business's financial success. Growth is likely to come from taking on more complex projects, leading design initiatives, and influencing broader product strategy rather than just executing individual design tasks.

🌐 Work Environment

Office Type: Roku operates on a hybrid work model, requiring in-office presence Monday through Thursday, with Fridays offering flexibility for remote work. This blended approach aims to foster collaboration while providing work-life balance.

Office Location(s): Bengaluru, India. Specific office details regarding amenities and collaborative spaces would need to be confirmed, but the hybrid model suggests a focus on creating an environment conducive to both focused work and team interaction.

Workspace Context:

• Collaborative Environment: The in-office days are designed to facilitate teamwork, brainstorming, and cross-functional meetings.

• Technology Integration: As a tech company, expect access to modern design tools, software, and hardware necessary for high-quality product design.

• Team Interaction: Opportunities to engage directly with Product Managers, Engineers, User Researchers, and fellow designers, fostering a dynamic exchange of ideas.

Work Schedule: The standard work schedule is approximately 40 hours per week, aligned with the hybrid model. Flexibility on Fridays allows for personal work-life management, while core in-office days ensure team connectivity and synchronous collaboration on critical design tasks.

📝 Enhancement Note: The hybrid work model with 4 days in the office per week is a key aspect of the work environment. This structure is designed to balance the benefits of in-person collaboration and team building with the flexibility of remote work, aiming to optimize both productivity and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Hiring Manager / Recruiter Call: Discussion about your background, interest in the role, and initial fit.

• Design Challenge/Case Study Presentation: You may be asked to present a past project in detail, focusing on your process, decision-making, and outcomes. This is a critical stage for demonstrating your design thinking and impact.

• Team Interviews: Meetings with Product Managers, Engineers, and other designers to assess collaboration skills, design approach, and cultural fit.

• Executive/Senior Leadership Interview: A final discussion to evaluate strategic thinking, communication abilities, and alignment with Roku's vision.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, your specific role and contributions, the design process you followed, and the measurable outcomes achieved (e.g., increased conversion rates, improved partner satisfaction, revenue growth).

• Showcase Your Process: Go beyond just presenting final screens. Explain your research, ideation, prototyping, and testing phases. Use visuals to illustrate your journey.

• Tailor to the Role: Highlight projects that demonstrate experience with enterprise/B2B design, platform products, or features related to revenue generation or partner enablement.

• Demonstrate Design Systems Thinking: If applicable, showcase your experience with design systems, component libraries, and maintaining design consistency.

• Be Concise and Clear: Prepare a narrative that is easy to follow and engaging for stakeholders who may not have a deep design background.

Challenge Preparation:

• Understand Roku's Business: Research Roku's platform, its partners, and its subscription business model.

• Anticipate Problem-Solving Scenarios: Be ready to discuss how you would approach designing solutions for common challenges in partner enablement or subscription growth.

• Articulate Trade-offs: Prepare to discuss the trade-offs you've made in past projects and the rationale behind them.

• Practice Presenting: Rehearse your case study presentations to ensure a smooth, confident, and impactful delivery.

📝 Enhancement Note: The emphasis on a "track record of shipping multiple products or features, and the ability to clearly articulate your specific contributions" means candidates must be prepared to deep-dive into their portfolio work, explaining not just what they did, but why they did it and what the results were, particularly in terms of business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for design and prototyping. This will be the core tool for UI design, wireframing, and creating interactive prototypes.

• Prototyping Tools: Proficiency in Figma or similar tools (e.g., Sketch, Adobe XD) is expected for creating interactive user flows and testing design concepts.

Analytics & Reporting:

CRM & Automation:

• Experience with tools that manage customer relationships or automate workflows may be beneficial, especially given the focus on "internal operations teams" and "self-service tools." Understanding how design integrates with these systems can be an advantage.

📝 Enhancement Note: Figma is the primary tool highlighted. However, the role's focus on "measurable outcomes" and supporting "internal operations" implies that a data-informed approach is essential. Designers will likely need to work with data provided by analytics teams and understand how their designs impact operational metrics.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of users, whether they are external partners or internal teams.

• Craftsmanship & Quality: Maintaining a high bar for design excellence, attention to detail, and delivering polished, intuitive experiences.

• Collaboration & Teamwork: Working effectively with cross-functional partners (PM, Engineering, Research) to achieve shared goals.

• Impact & Results: Focusing on delivering designs that have a tangible, measurable positive impact on business objectives, such as revenue growth.

• Innovation & Proactivity: Embracing new ideas, anticipating challenges, and proactively seeking opportunities to improve products and processes.

• Agility & Adaptability: Thriving in a fast-paced environment with evolving requirements and a willingness to iterate quickly.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product Managers to define strategy and Engineers to ensure feasible and high-quality implementation.

• Open Communication: Sharing design rationale, seeking feedback, and providing constructive critique to foster a collaborative design process.

• Proactive Partnership: Building strong relationships with stakeholders to ensure alignment and drive projects forward effectively across different time zones.

• Advocacy for UX: Championing user needs and advocating for design improvements within the broader product development context.

📝 Enhancement Note: Roku's values emphasize a "pragmatic approach to innovation," "problem-solvers," and individuals who "act boldly, move fast and accomplish extraordinary things through collaboration and trust." This suggests a culture that values initiative, efficiency, and effective teamwork to achieve concrete results.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Ambiguity: Navigating complex and evolving requirements for new self-service tools and features in a growing subscription business.

• Balancing User Needs with Business Goals: Creating intuitive experiences for partners while ensuring they drive subscription revenue growth for Roku and its content providers.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with distributed teams to maintain design consistency and project momentum.

• Maintaining Design System Scalability: Contributing to and leveraging design systems in a way that supports diverse product needs and future growth.

• Driving Measurable Impact: Clearly demonstrating the ROI of design decisions in a data-driven organization.

Learning & Development Opportunities:

• Deepen B2B/Enterprise Design Expertise: Gain extensive experience designing for partner ecosystems and internal operational tools.

• Advance in Design Leadership: Take on more complex projects, lead design initiatives, and mentor junior team members.

• Master Platform Design: Develop a nuanced understanding of designing within a large-scale streaming platform ecosystem.

• Industry Exposure: Work with cutting-edge technology and best practices in the rapidly evolving streaming industry.

• Cross-Functional Skill Development: Enhance collaboration and communication skills through close work with Product Management and Engineering.

📝 Enhancement Note: The challenges are inherently tied to the senior nature of the role and the strategic importance of the Product Catalog team. Overcoming these challenges presents significant opportunities for professional growth and skill development within a leading tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for ambiguous requirements. How did you bring clarity and define the problem and solution?" (Focus on your process for navigating uncertainty, asking clarifying questions, and defining scope.)

• "Walk me through a complex product or feature you designed for an enterprise customer or publishing platform. What were the business goals, user needs, and your specific contributions?" (Be ready to present a portfolio case study, detailing your problem-solving approach, design decisions, and measurable outcomes.)

• "How do you balance user experience with business objectives, particularly when revenue growth is a key metric?" (Prepare examples where you've successfully navigated trade-offs to achieve both user satisfaction and business KPIs.)

Company & Culture Questions:

• "What interests you about Roku and this specific role within the Product Catalog team?" (Research Roku's mission, products, and the importance of its partner ecosystem.)

• "How do you approach collaboration with Product Managers and Engineers, especially across different time zones?" (Emphasize your proactive communication, relationship-building skills, and understanding of cross-functional dynamics.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the Problem, Your Role, Solution (including your design process), and Results (quantified impact).

• Highlight Your "Why": Explain the rationale behind your design decisions. What problems were you solving, and why did you choose a particular approach?

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows, final UI) to illustrate your points effectively.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your process, challenges, and decisions.

• Emphasize Collaboration: Mention how you worked with PMs, engineers, and researchers, and what you learned from these interactions.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate the impact of your design work. Be prepared to discuss specific metrics, trade-offs, and your role in driving business outcomes, especially concerning partner enablement and revenue growth.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on the Roku careers page.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and prominently features 2-3 strong case studies that highlight your experience with enterprise/B2B design, platform products, and measurable design outcomes, ideally related to revenue growth or partner enablement.

• Tailor Your Resume: Align your resume with the job description, using keywords such as "Product Design," "UX," "Figma," "Design Systems," "Enterprise," "Publishing Platforms," and "measurable outcomes." Quantify your achievements where possible.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on your problem-solving process, design decisions, and the business impact of your work. Be ready to articulate how you navigate ambiguity and collaborate effectively.

• Research Roku: Understand Roku's business model, its position in the streaming market, its partner ecosystem, and its company culture. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.