Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Fanatics Betting & Gaming

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Product Design / Brand & Marketing Design

Date Posted: 2026-05-11T18:13:42

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in defining and elevating the prediction markets experience across product, brand, and customer-facing touchpoints for Fanatics Betting & Gaming.

• Responsible for owning design execution across the entire user journey, from product experiences and digital flows to marketing creative and brand moments.

• Requires translating strategic direction and business goals into polished, effective design solutions that build clarity, confidence, and trust for users engaging with prediction markets.

• A key focus is on creating visually strong, strategically grounded work tailored to the unique needs of a prediction markets audience, supporting both customer acquisition and retention.

• The Senior Product Designer will report to the Director of Design and collaborate closely with a small, focused design team and cross-functional partners in product, marketing, and growth.

📝 Enhancement Note: The role is specifically for "Fanatics Markets," a division focused on prediction markets, which implies a need for designs that clearly explain complex concepts, build user confidence in a potentially regulated or novel financial/betting environment, and drive engagement for both new and existing users. The hybrid nature suggests a need for strong remote collaboration skills and self-management.

📈 Primary Responsibilities

• Own and execute high-quality design across the full user journey, encompassing product experiences, marketing campaigns, brand assets, and all digital touchpoints for the prediction markets platform.

• Translate strategic direction, briefs, and overarching business objectives into polished, compelling, and effective creative solutions that resonate with the target audience.

• Design intuitive and visually engaging experiences that empower users to confidently navigate, understand, and engage with the complexities of prediction markets.

• Develop creative assets and user flows that effectively support both customer acquisition strategies and long-term customer retention initiatives across the platform lifecycle.

• Collaborate closely and effectively with product managers, marketing specialists, content creators, growth strategists, and other cross-functional stakeholders to ensure cohesive and impactful campaign execution.

• Clearly present creative concepts, articulate the rationale behind design decisions, and adeptly iterate on designs based on constructive feedback from stakeholders and user research.

• Ensure a high level of consistency, craft, and meticulous attention to detail across all visual design elements and interaction design components.

• Actively contribute to and uphold established design systems, brand standards, and scalable creative frameworks to maintain brand integrity and efficiency.

• Proactively balance the demands of speed and quality, effectively managing multiple concurrent projects and competing priorities in a fast-paced environment.

• Identify and propose opportunities to refine internal workflows, strengthen overall creative output, and elevate the holistic user experience of the Fanatics Markets platform.

📝 Enhancement Note: The emphasis on "full user journey" and "customer acquisition and retention" highlights the need for a designer who can think holistically about the user lifecycle, from initial awareness and onboarding through to ongoing engagement and loyalty within the prediction markets context. The responsibility to "support both customer acquisition and retention" suggests a dual focus on performance marketing creative and in-product engagement features.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and proven experience in design are prioritized. A Bachelor's degree in Graphic Design, Interaction Design, HCI, or a related field is often preferred for roles at this level.

Experience: 5+ years of professional design experience, demonstrating senior-level expertise and a comprehensive understanding of design principles and execution across various mediums.

Required Skills:

• Expert proficiency in Figma for interface design, prototyping, and collaboration.

• Strong command of the Adobe Creative Suite, including advanced skills in Photoshop, Illustrator, and InDesign for asset creation and manipulation.

• Robust visual design capabilities encompassing typography, visual hierarchy, color theory, layout composition, and overall aesthetic appeal.

• Proven experience designing across diverse touchpoints, including product interfaces, web applications, brand identity elements, and marketing collateral.

• Demonstrated ability to produce professional wireframes, high-fidelity mockups, compelling presentations, and production-ready design assets.

• Solid understanding of User Experience (UX) and User Interface (UI) design principles, coupled with strong interaction design skills.

• Capacity to interpret and execute on strategic direction while also bringing independent design judgment and creative problem-solving skills to the table.

Preferred Skills:

• Experience with various prototyping tools and established workflows for rapid iteration and user testing.

• Familiarity with motion design principles and animation tools to enhance user experience and engagement.

• Experience utilizing collaboration and project management tools such as Jira, Linear, Asana, or similar platforms for workflow tracking and team coordination.

• Experience working within and actively contributing to the evolution of design systems.

📝 Enhancement Note: The "5+ years" combined with "equivalent senior-level expertise" suggests that candidates with a slightly shorter tenure but an exceptionally strong portfolio and demonstrable impact may still be considered. The emphasis on Figma and Adobe Creative Suite indicates a need for hands-on proficiency in industry-standard tools for both UI/UX and graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio is strongly preferred, serving as the primary method for showcasing design capabilities and experience.

• The portfolio must demonstrate a range of high-quality work across product design, brand identity, digital interfaces, and marketing campaigns, reflecting the diverse responsibilities of the role.

• Work samples should clearly exhibit strong design craft, well-articulated thinking processes, and the ability to successfully carry projects from initial concept development through to final execution.

Process Documentation:

• Candidates are expected to demonstrate a clear understanding of design processes, including user research, ideation, wireframing, prototyping, user testing, and iterative refinement.

• The ability to articulate the rationale behind design decisions and how they align with user needs and business goals is crucial.

• Experience in contributing to or working within established design systems, ensuring consistency and scalability of design solutions.

📝 Enhancement Note: The requirement for a portfolio showcasing "end-to-end design work" implies that candidates should be prepared to discuss the challenges, decisions, and outcomes of their projects, not just the final visuals. The "prediction markets audience" context suggests that portfolio pieces demonstrating clarity, trust-building, and engagement in complex or regulated environments would be highly advantageous.

💵 Compensation & Benefits

Salary Range: £70,000 - £90,000 GBP per annum.

Explanation of Range: This range is provided for London, England, United Kingdom, and is subject to change based on the specific Geographical Compensation Zone assigned to the offer. The range accounts for the seniority of the role (Senior Product Designer), the required experience level (5+ years), and the cost of living in a major global city like London. The upper end reflects extensive experience and exceptional skill in relevant design areas.

Benefits:

• Full-time employment with comprehensive benefits package.

• Specific benefits details can be found by visiting https://benefitsatfanatics.com/. While not explicitly listed in the job description, typical benefits for roles at this level in the UK may include:

  • Private health insurance

  • Pension scheme contributions

  • Generous paid time off (holiday allowance)

  • Life assurance

  • Potential for performance-based bonuses or equity (though not specified, common in fast-paced tech/gaming environments)

  • Professional development opportunities and training budgets. Working Hours: 40 hours per week.

Work Arrangement: Hybrid. While specific days in the office are not detailed, a hybrid model typically involves a combination of in-office and remote work, requiring flexibility and strong communication skills.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer in London. The mention of "Geographical Compensation Zones" indicates that salary may vary slightly depending on the exact location within the UK or potentially other regions if the role is global, though the primary posting is London. The provided benefits link is crucial for candidates to understand the full compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fanatics Betting & Gaming operates within the dynamic and rapidly evolving sports, gaming, and fintech sectors. This industry context means a fast-paced environment, a focus on user engagement, data-driven decision-making, and potentially operating within regulated markets.

Company Size: Fanatics is a large, global organization with over 22,000 employees, indicating a robust infrastructure and significant resources. Fanatics Betting & Gaming, while a division, likely benefits from this scale while maintaining the agility of a focused unit. This size suggests opportunities for impact within a significant player in the digital sports platform space.

Founded: Fanatics was founded with a mission to build a leading global digital sports platform. Its expansion into betting and gaming is a strategic move to capture a larger share of the fan engagement market, encompassing buying, collecting, and betting. This history of growth and expansion is indicative of an innovative and ambitious company culture.

Team Structure:

• The design team is described as "small, focused," suggesting a close-knit group where individual contributions are highly visible.

• The Senior Product Designer reports directly to the Director of Design, indicating a clear reporting line and opportunities for mentorship from senior leadership.

Methodology:

• The role emphasizes a blend of strategic thinking and hands-on execution, requiring designers to translate business goals into tangible design solutions.

• A data-driven approach is implied, given the nature of digital platforms, betting, and gaming, where user behavior and performance metrics are critical.

• The need to balance speed and quality in a "fast-moving environment" suggests an agile design methodology, possibly incorporating Lean UX principles and rapid iteration.

Company Website: Fanatics Inc. Corporate Website - https://www.fanaticsinc.com/ (General Corporate) and likely specific sites for Fanatics Betting & Gaming.

📝 Enhancement Note: The company's focus on "Buy, Collect, and Bet" across its platform suggests a comprehensive approach to fan engagement. For a designer, this means understanding how different user motivations and behaviors intersect, especially within the prediction markets context, where users might be driven by entertainment, financial gain, or a combination of both.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a position of significant responsibility and expertise. It requires a high degree of autonomy, the ability to lead design initiatives, and mentor junior designers (though not explicitly stated, it's common at this level). The role demands a strategic mindset alongside strong execution skills, contributing to the overall GTM strategy through compelling user experiences.

Reporting Structure: The Senior Product Designer reports directly to the Director of Design. This provides a clear path for feedback, career development discussions, and alignment with the broader design vision and company objectives. It also suggests a hierarchical structure within the design team, but with a focus on collaboration.

Operations Impact: The role has a direct impact on user acquisition and retention for the Fanatics Markets platform. By creating clear, confident, and trustworthy experiences, the designer influences user engagement, conversion rates, and ultimately, the revenue generated by the prediction markets. The design output is integral to the Go-To-Market strategy, shaping how the product is perceived and used by customers.

Growth Opportunities:

• Skill Advancement: Deepen expertise in designing for complex, regulated, or high-consideration digital experiences, potentially specializing in fintech, gaming, or sports-related products. Opportunities to refine skills in motion design, UX/UI, and brand systems.

• Leadership Potential: With proven success, opportunities to take on more ownership of larger product areas, lead design projects, mentor junior designers, and contribute to shaping the design team's strategy and processes.

• Cross-functional Exposure: Gain valuable experience working closely with product, marketing, and growth teams, understanding broader business objectives and contributing to GTM strategies from a design perspective. Potential to move into product management or strategic design roles.

📝 Enhancement Note: The emphasis on "prediction markets" suggests a unique growth path for designers interested in behavioral economics, gamification, and designing for user confidence in potentially volatile or complex financial-like environments. The "fast-moving environment" and "growing business" offer ample opportunities for rapid learning and career acceleration.

🌐 Work Environment

Office Type: The role is designated as Hybrid, implying a mix of working from the company's London office and remotely. This suggests a modern office setup designed for collaboration, with meeting rooms, communal workspaces, and potentially dedicated design areas.

Office Location(s): London, England, United Kingdom. Specific office address would need to be confirmed, but London offers excellent transport links and a vibrant professional ecosystem.

Workspace Context:

• Collaboration: The hybrid model necessitates a strong emphasis on virtual collaboration tools and practices, alongside in-person interactions for strategic discussions, brainstorming, and team building. The "small, focused design team" likely fosters close working relationships.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and project management tools (Jira, Linear, Asana) is expected, enabling efficient workflow and creative output.

• Team Interaction: Regular interaction with design peers, the Director of Design, and cross-functional teams is integral to the role, fostering a dynamic and feedback-rich work environment.

Work Schedule: The standard working hours are 40 hours per week. While hybrid, this typically involves set core hours for team collaboration and flexibility around start and end times, allowing for a balanced work-life approach.

📝 Enhancement Note: For a hybrid role, candidates should assess their comfort with balancing in-office days (likely focused on collaborative tasks and team meetings) with remote days (potentially for focused individual work and deep design thinking). The company's approach to hybrid work, including expectations for office attendance, should be clarified during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and fit for the role.

• Portfolio Presentation & Discussion: Expected to present a selection of your best work, articulating your design process, problem-solving approach, and the impact of your contributions. Be prepared to discuss specific projects in detail, including challenges, rationale, and outcomes.

• Cross-functional Interviews: Meetings with key stakeholders from Product, Marketing, and Growth teams to evaluate collaboration skills, strategic thinking, and understanding of business objectives.

• Design Exercise/Challenge: Potentially a take-home assignment or a live design challenge to assess practical design skills, problem-solving abilities, and efficiency under timed conditions, likely focused on a prediction markets scenario.

• Final Interview: With the Director of Design and potentially other senior leaders to discuss overall fit, career aspirations, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best represent your end-to-end design capabilities, focusing on those most relevant to product, brand, and marketing design within a digital consumer context.

• Tell a Story: For each project, clearly outline the problem statement, your role and contributions, the design process (research, ideation, iteration), key decisions made, and the measurable results or impact.

• Showcase Craft and Strategy: Ensure your portfolio highlights both strong visual design execution (typography, layout, color) and strategic thinking (user-centered approach, business alignment).

• Address Prediction Markets: If possible, include projects that demonstrate your ability to design for complex, regulated, or high-consideration user experiences, or explain how your general design principles apply to this specific domain.

• Be Ready to Discuss: Prepare to verbally walk through your portfolio, answer in-depth questions about your process, and defend your design choices.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with prediction markets, how they function, common user pain points, and opportunities for design intervention.

• Focus on Clarity and Trust: Anticipate challenges that require you to design for clear communication of complex information and build user trust in an engaging, potentially financial-adjacent product.

• Practice Time Management: If a timed challenge is given, practice working efficiently and prioritizing key design elements within a limited timeframe.

• Articulate Your Process: Be ready to explain your thought process, assumptions, and design decisions clearly and concisely.

📝 Enhancement Note: The "Portfolio Requirement" section is critical. Candidates must prepare to not only show polished work but also to deconstruct their design process, demonstrating how they arrive at solutions and manage projects from start to finish. The mention of "regulated, trust-driven, or behaviorally complex user experiences" in preferred qualifications is a strong hint about the type of portfolio pieces that would impress the hiring team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required. This will be the primary tool for interface design, collaborative workflows, prototyping, and creating production-ready assets.

• Adobe Creative Suite: Strong command of Photoshop, Illustrator, and InDesign is essential for creating and manipulating visual assets, brand elements, and marketing collateral.

Analytics & Reporting:

CRM & Automation:

• Experience with project management and collaboration tools like Jira, Linear, or Asana is preferred, indicating a need for designers to integrate seamlessly into agile development workflows and track their contributions.

📝 Enhancement Note: The explicit mention of "Expert proficiency in Figma" and "Strong command of Adobe Creative Suite" emphasizes the technical requirements for this role. Candidates should be prepared to discuss their experience with these tools in detail, including specific features they leverage for efficiency and effectiveness.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A high bar for visual quality, attention to detail, and polished execution across all design outputs is paramount.

• Collaboration & Communication: Openness to feedback, clear articulation of design rationale, and effective teamwork with cross-functional partners are essential.

• User-Centricity: Designing with a deep understanding of user needs, motivations, and behaviors, particularly within the context of prediction markets.

• Strategic Impact: A focus on how design contributes to business goals, supporting customer acquisition, retention, and overall platform success.

• Agility & Adaptability: The ability to thrive in a fast-paced, evolving environment, balancing speed with quality and iterating rapidly.

Collaboration Style:

• Cross-functional Integration: The role necessitates close partnership with Product, Marketing, Content, and Growth teams, requiring designers to understand and contribute to broader GTM strategies.

• Feedback-Driven Iteration: A culture that values constructive feedback and iterative design processes to refine solutions and ensure optimal outcomes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and design learnings within the design team and across departments.

📝 Enhancement Note: The company's emphasis on building a "global digital sports platform" and its expansion into betting and gaming suggest a culture that values innovation, fan engagement, and potentially a degree of calculated risk-taking. For designers, this translates to an environment where creative solutions that drive user excitement and confidence are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Clarity in Complexity: Prediction markets can be complex. A key challenge will be designing interfaces that clearly explain these concepts, build user confidence, and make the experience intuitive and engaging for a diverse audience.

• Balancing Acquisition and Retention: Creating designs that effectively attract new users while also fostering long-term engagement and loyalty among existing users requires a nuanced approach.

• Fast-Paced Environment: The need to deliver high-quality work rapidly in a dynamic, growing business requires excellent time management, prioritization, and resilience.

• Brand Consistency: Maintaining brand integrity and consistency across product, marketing, and customer touchpoints while adapting to specific campaign needs.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunity to deepen expertise in designing for complex financial/betting-like user experiences, behavioral economics, and gamification.

• Industry Exposure: Gaining in-depth knowledge of the sports, gaming, and fintech industries, understanding their unique design challenges and opportunities.

• Mentorship and Leadership: Learning from a Director of Design and potentially taking on leadership responsibilities as the team and business grow.

• Cross-functional Learning: Understanding product development cycles, marketing strategies, and growth hacking techniques from a design perspective.

📝 Enhancement Note: The "regulated, trust-driven" aspect mentioned in preferred qualifications is a significant challenge and growth area. Designers who can demonstrate experience or a strong aptitude for building trust and handling sensitive user data/transactions will be highly valued and will further develop their expertise in this critical domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an onboarding flow for new users unfamiliar with prediction markets? What key information needs to be conveyed, and how would you build trust?" (Focus on clarity, user journey, trust-building).

• "Describe a time you had to balance competing priorities or stakeholder feedback on a design project. How did you manage it, and what was the outcome?" (Focus on collaboration, prioritization, problem-solving).

Company & Culture Questions:

• "Based on your understanding of Fanatics Betting & Gaming and the prediction markets space, what do you see as the biggest design opportunity or challenge for this platform?" (Focus on research, strategic insight).

• "How do you approach collaboration with product managers and marketers? Can you give an example of a successful cross-functional project you contributed to?" (Focus on teamwork, communication).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the problem, your role, your process, your solution, and the results. Use clear headings and concise language.

• Highlight Key Decisions: Explain why you made certain design choices. What trade-offs did you consider? What alternatives did you explore?

• Showcase Visual Craft and UX Thinking: Ensure your presentation visually demonstrates your aesthetic sensibility and your ability to create intuitive user flows.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rate, improved engagement, reduced error rate).

• Tailor to Fanatics: Be prepared to discuss how your past work and design philosophy align with Fanatics Betting & Gaming's mission and the specifics of prediction markets.

📝 Enhancement Note: Candidates should prepare specific examples from their portfolio that directly address challenges related to user education, trust-building, and driving engagement in complex digital environments. The ability to articulate a design process that is both strategic and execution-focused will be key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Fanatics Betting & Gaming careers page.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, specifically focusing on your experience with Figma, Adobe Creative Suite, product design, brand design, marketing design, and user journeys. Quantify achievements where possible.

• Refine Your Portfolio: Ensure your online portfolio is up-to-date, showcases your best end-to-end design work relevant to product, brand, and marketing, and clearly articulates your process and impact. Prepare to discuss specific projects in detail.

• Research Fanatics Betting & Gaming: Understand their mission, current products (especially Fanatics Markets), target audience, and recent news. Familiarize yourself with the prediction markets space.

• Prepare for Interviews: Practice articulating your design process, defending your design choices, and discussing your experience with cross-functional collaboration and delivering results in a fast-paced environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.