Sr Marketing Designer

📍 Job Overview

Job Title: Sr Marketing Designer Company: Valtech Location: Colombia - Remote Job Type: Full-time Category: Marketing Operations / Brand Design Date Posted: 2025-08-28T17:42:29 Experience Level: 7+ Years (Mid to Senior Level) Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual identity and brand consistency for Valtech's global marketing initiatives, ensuring high-quality creative output.
• Execute end-to-end design projects for marketing campaigns, events, editorial content, and digital experiences.
• Maintain and evolve brand governance assets, including the brandbook, templates, and Digital Asset Management (DAM) system.
• Champion design innovation, exploring and integrating creative AI tools to enhance workflows and production scale.
• Collaborate cross-functionally with marketing, content, and regional teams to ensure visual alignment and brand integrity.

📝 Enhancement Note: While the title is "Sr Marketing Designer," the responsibilities heavily lean into Brand Design and Brand Governance, suggesting a strategic role focused on maintaining and scaling a global brand identity. The emphasis on systems thinking, brandbook ownership, and DAM management indicates a need for an operations-minded designer who can build and manage brand infrastructure. The inclusion of AI experimentation points towards a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Design high-quality concepts and assets for global marketing campaigns, events, editorial content (e.g., whitepapers, reports), and digital experiences (web, social, email).
• Own the end-to-end production process for marketing design briefs, from initial concepting and collaboration with stakeholders to final delivery.
• Adapt global creative assets to meet regional formats and specific needs, ensuring brand consistency and integrity across all markets.
• Actively contribute to creative concept development for brand-forward initiatives and strategic marketing campaigns.
• Partner closely with content creators, marketing managers, and regional teams to ensure seamless visual alignment across all communication channels.
• Evolve, maintain, and update the official Valtech brandbook and visual identity documentation to reflect current brand standards.
• Manage and optimize the Digital Asset Management (DAM) system, including organizing, tagging, and ensuring efficient discoverability and reuse of brand assets.
• Create, update, and manage a library of global design templates for various marketing applications, such as campaigns, presentations, and social media content.
• Define and disseminate best practices and brand guidance to global teams and external partners to ensure consistent application of the brand identity.
• Perform brand quality assurance (QA) reviews on marketing assets, providing feedback on consistency, quality, and brand fit.
• Identify, test, and propose new tools and technologies, particularly AI-driven creative solutions, to enhance design workflows and scale production efficiency.
• Collaborate with the marketing and design teams to integrate AI into existing brand systems and templates, ensuring brand-aligned and safe adoption.
• Stay abreast of industry trends in creative design, AI applications in marketing, and modern design tooling to inform team strategy and execution.

📝 Enhancement Note: The responsibilities are clearly divided into Creative Ownership, Brand Governance, and Design Innovation, highlighting a structured approach to brand management. The emphasis on "owning production from brief to delivery," "adapting global creative to regional formats," and "defining best practices" points towards strong project management and operational efficiency skills required for this role.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected, though exceptional portfolios with equivalent experience can be considered.

Experience:

• A minimum of 7 years of professional experience in brand design, marketing design, or a similar creative role within an agency or in-house marketing team.
• Proven experience working with global brands and managing brand consistency across diverse markets and platforms.
• Demonstrated experience in developing and maintaining brand guidelines, visual identity systems, and design templates.
• Experience in managing digital assets and working with Digital Asset Management (DAM) systems.
• Exposure to or active experimentation with AI tools in a creative context (e.g., generative AI for ideation, asset creation).

Required Skills:

• Visual Storytelling & Brand Consistency: Exceptional ability to translate brand strategy into compelling visual narratives and maintain a cohesive brand identity across all touchpoints.
• Figma Proficiency: Advanced mastery of Figma for UI/UX design, prototyping, component libraries, and collaborative workflows.
• Adobe Creative Suite Expertise: Fluency in Adobe Photoshop, Illustrator, and InDesign for creating and manipulating high-quality visual assets.
• Brand Governance & Systems Thinking: Strong understanding of brand architecture, visual identity systems, and the ability to build and manage structured brand resources.
• Creative Concepting & Execution: Ability to generate innovative creative concepts and execute them to a high standard across various media.
• Collaboration & Communication: Excellent interpersonal and communication skills to effectively partner with cross-functional teams, stakeholders, and regional partners.
• Organizational Skills: Highly organized with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Attention to Detail: Meticulous attention to detail in design execution, brand compliance, and asset management.

Preferred Skills:

• Motion Design/Video Editing: Proficiency in motion graphics software (e.g., Adobe After Effects) or video editing tools (e.g., Adobe Premiere Pro) for creating dynamic marketing content.
• DAM System Experience: Hands-on experience with specific DAM platforms (e.g., Bynder, Canto, Brandfolder) for asset organization and governance.
• CMS Familiarity: Basic understanding or experience working with Content Management Systems (CMS) for web content deployment.
• AI Creative Tooling: Familiarity and practical experience with AI tools such as Midjourney, Adobe Firefly, DALL-E, or similar platforms for creative exploration and asset generation.
• Project Management: Familiarity with project management methodologies or tools that aid in managing design workflows.

📝 Enhancement Note: The requirement for 7+ years of experience and a portfolio demonstrating "brand consistency" and "layout systems" suggests a need for a senior designer with a strong operational understanding of brand management, not just aesthetic execution. The mention of "systems thinker" and "building structure that empowers others" further reinforces the operational aspect of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling & Brand Systems: Showcase a minimum of 3-4 distinct projects that clearly demonstrate your ability to develop and execute a strong brand identity, including cohesive visual systems, layout examples, and narrative flow.
• Campaign & Content Design: Include examples of end-to-end campaign design (digital and print), event collateral, and editorial content (e.g., reports, whitepapers), highlighting your process from brief to final asset.
• Brand Governance Examples: Present work that illustrates your experience with creating or managing brand guidelines, templates, or digital asset organization. This could include examples of template creation or a description of how you've managed a DAM system.
• Problem-Solving & Impact: Demonstrate how your design solutions addressed specific marketing objectives or challenges, ideally with quantifiable results or clear articulation of the impact.
• Tool Proficiency Showcase: While not explicitly required to show tool interfaces, your portfolio should implicitly demonstrate mastery of Figma and the Adobe Creative Suite through the quality and complexity of the work presented.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your typical design process from brief intake to final handover, including how you manage feedback, revisions, and approvals to ensure efficiency and quality.
• System Implementation & Standards: Articulate your approach to creating and maintaining design systems, brandbooks, and template libraries. Explain how you ensure these resources are adopted and used effectively by others.
• Metrics & ROI Demonstration: Be ready to discuss how you measure the success of your design work. This could involve engagement metrics for digital assets, brand consistency scores, or feedback from stakeholders on the effectiveness of campaigns.

📝 Enhancement Note: The emphasis on "brand governance," "templates," and "DAM system" implies that a portfolio showcasing not just creative output, but also the process and systems behind it, will be highly valued. Demonstrating an understanding of how to operationalize brand assets for broader use is key.

💵 Compensation & Benefits

Salary Range:

• For a Senior Marketing Designer with 7+ years of experience, based in Colombia and working remotely for a global company, a competitive salary would typically fall within the range of COP 8,000,000 to COP 14,000,000 per month. This estimate is based on industry benchmarks for senior creative roles in Latin America, adjusted for the remote nature and the global scope of Valtech's operations. The final salary will depend on the candidate's specific experience, skills, and alignment with the role's requirements.

Benefits:

• Flexibility: Remote work options and flexible working arrangements, country-dependent.
• Career Advancement: Opportunities for international mobility and participation in professional development programs.
• Learning and Development: Access to cutting-edge tools, training sessions, and industry expert knowledge.
• Growth Opportunities: Valtech emphasizes continuous learning and provides pathways for professional growth within its global framework.

Working Hours:

• The role is likely based on a standard 40-hour work week, common for full-time positions. Given the remote, global nature of the role, there may be an expectation for some flexibility to accommodate collaboration with teams in different time zones, particularly for urgent tasks or key meetings.

📝 Enhancement Note: The provided benefits are general. For a remote role in Colombia, specific benefits like health insurance, paid time off, and any country-specific statutory benefits would be crucial details. The salary estimate is based on general market data for senior creative roles in Colombia, adjusted for remote work and the international context of Valtech.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Digital Transformation / Experience Innovation. Valtech operates at the intersection of data, AI, creativity, and technology, partnering with major global brands to drive digital transformation and enhance customer experiences. Company Size: Valtech is a global company with a significant employee base, likely in the thousands, indicating a large, diverse, and well-resourced organization. This scale offers opportunities for cross-functional collaboration and exposure to a wide array of projects and clients. Founded: Valtech was founded in 1997. This long history suggests stability, established processes, and a wealth of experience in the digital transformation landscape.

Team Structure:

• The Senior Marketing Designer will likely be part of the global marketing team, potentially reporting to a Marketing Director or Head of Brand Marketing.
• This role involves close collaboration with content creators, campaign managers, digital marketing specialists, and potentially regional marketing leads.
• It's probable that the design function is structured either as a centralized team supporting all regions or distributed with specialists embedded within regional marketing hubs, with this role likely serving a central brand stewardship function.

Methodology:

• Valtech's approach is centered on "experience innovation," blending expertise in data, AI, creativity, and technology. This suggests a data-driven and results-oriented methodology in marketing and design.
• Expect a focus on agile workflows, continuous learning, and a collaborative environment that encourages experimentation and innovation, especially with new technologies like AI.
• The company emphasizes a "borderless, global framework," implying a methodology that supports seamless cross-border collaboration and knowledge sharing.

Company Website: https://www.valtech.com/

📝 Enhancement Note: Valtech's description as an "experience innovation company" and its focus on "blending crafts, categories, and cultures" suggests a dynamic, creative, and collaborative environment. The emphasis on "digital transformation" and "AI" indicates a company that values forward-thinking approaches and technological adoption, which will likely extend to its design operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the marketing and brand function. It requires a high degree of autonomy, strategic thinking, and the ability to manage complex projects and systems with minimal supervision. The role is crucial for operationalizing the brand's visual identity. Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager, Director of Marketing, or Head of Brand. They will collaborate closely with various marketing functions and potentially with design teams in different regions or business units. Operations Impact: This role has a significant impact on Valtech's brand perception and marketing effectiveness. By ensuring brand consistency, quality, and efficient asset management, the designer directly contributes to the professionalism and impact of all marketing communications, which in turn supports lead generation, client acquisition, and overall brand equity. The integration of AI also positions this role to drive operational efficiency and innovation in creative processes.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like motion design, digital experience design, or AI-driven creative workflows.
• Leadership: Potential to move into a Design Lead or Art Director role, managing a team or overseeing larger creative projects and brand initiatives.
• Cross-functional Exposure: Opportunities to work on diverse client projects or gain exposure to different facets of the business through internal marketing initiatives.
• Global Impact: Contribute to the brand strategy and execution for a globally recognized company, offering significant professional development and visibility.
• Learning & Development: Valtech's commitment to learning provides access to advanced training, industry conferences, and new technology exploration, fostering continuous skill enhancement in design and creative operations.

📝 Enhancement Note: The "Sr" prefix indicates a strong expectation for leadership in design execution and brand stewardship. The emphasis on "building structure that empowers others" suggests a potential path towards a team lead or management role where operationalizing design processes is paramount.

🌐 Work Environment

Office Type: As a fully remote position, the "office type" refers to the virtual workspace and the company's approach to remote work culture. Valtech promotes a borderless, global framework, suggesting a focus on digital collaboration tools and asynchronous communication strategies. Office Location(s): While the role is remote in Colombia, Valtech has physical offices globally. This provides an understanding of the company's broader operational footprint and the potential for future hybrid or in-office opportunities if desired and available in other locations.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative virtual environment facilitated by digital communication and project management tools. This includes frequent interaction via video conferencing, instant messaging, and shared digital workspaces.
• Operations Tools & Technology: Access to and proficiency with digital tools for design (Figma, Adobe Suite), collaboration (e.g., Slack, Microsoft Teams), project management (e.g., Asana, Jira), and asset management (DAM).
• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions with global marketing and design teams are anticipated to foster connection and ensure alignment.

Work Schedule:

• The role is likely full-time, approximately 40 hours per week. Due to the global nature of Valtech and its client base, there might be an expectation for occasional flexibility to accommodate meetings or urgent requests across different time zones. Effective time management and the ability to work autonomously are crucial for success in a remote setting.

📝 Enhancement Note: The remote nature of the role means the "work environment" is primarily defined by the company's digital infrastructure and remote work policies. The emphasis on "borderless, global framework" suggests a sophisticated approach to remote collaboration and operations management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and resume by the Talent Acquisition team, potentially followed by a brief introductory call to assess basic qualifications and cultural fit.
• Portfolio Review & Discussion: A dedicated session where you will present your portfolio, discussing key projects, your design process, and how you've managed brand systems and executed marketing campaigns. Be prepared to articulate your approach to brand governance and the use of tools like Figma and Adobe Creative Suite.
• Skills-Based Assessment/Case Study: You may be given a design challenge or case study to complete, either as a take-home assignment or a live exercise. This will likely focus on brand adaptation, campaign concepting, or template creation, assessing your ability to apply your skills to Valtech's context.
• Stakeholder/Team Interviews: Interviews with marketing team members, design colleagues, or potential collaborators to assess your teamwork, communication style, and ability to integrate into the existing team structure.
• Final Interview: Potentially with a senior leader in marketing or design to discuss strategic alignment, long-term vision, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 projects that best showcase your experience in brand design, campaign execution, and brand governance. Prioritize quality and relevance over quantity.
• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges you faced, the solutions you implemented, and the impact of your work. Use a narrative approach to engage the reviewer.
• Highlight Systems Thinking: Emphasize projects where you developed or managed brand guidelines, templates, or asset libraries. Explain how you ensured consistency and usability.
• Demonstrate Tool Proficiency: While not needing to show raw files, your work should clearly reflect mastery of Figma and Adobe Creative Suite. Be ready to discuss your workflow within these tools.
• Prepare for AI Discussion: Be ready to discuss your understanding and experimentation with creative AI tools, demonstrating an awareness of their potential and limitations in a brand context.
• Showcase Collaboration: Include examples or anecdotes that highlight your ability to collaborate effectively with cross-functional teams and stakeholders.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge or case study prompt. Clarify any ambiguities with the interviewer.
• Focus on Process: Even if time is limited, outline your thought process, the steps you would take, and the rationale behind your design decisions.
• Brand Alignment: Ensure your approach and output align with Valtech's brand identity and values, which you can research beforehand.
• Efficiency & Scalability: Consider how your solutions can be efficient, scalable, and easily managed within a global brand infrastructure.
• Presentation: Be prepared to present your work clearly and concisely, articulating your strategic thinking and design choices.

📝 Enhancement Note: The emphasis on "brand governance," "templates," and "DAM system" means interviewers will likely probe deeply into your operational knowledge of managing brand assets. Be prepared to discuss the "why" behind your design decisions and how they contribute to brand efficiency and consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, collaborative workflows, and creating design systems. Expect to use it extensively for marketing collateral and digital experiences.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and creating raster-based assets.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout and design of print materials, reports, whitepapers, and presentations.
• Digital Asset Management (DAM) System: Proficiency or familiarity with DAM platforms (e.g., Bynder, Canto, Brandfolder) for organizing, tagging, and managing marketing assets.

Analytics & Reporting:

• While not a primary focus for this design role, understanding how design impacts marketing performance is beneficial. Familiarity with analytics dashboards or reporting tools used by marketing teams (e.g., Google Analytics, marketing automation platforms) can provide context for design effectiveness.

CRM & Automation:

• Familiarity with CRM systems (like Salesforce) and marketing automation platforms (like HubSpot, Marketo) is helpful for understanding the context of marketing campaigns and the assets required for them.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and DAMs highlights the core technical requirements. An understanding of how these tools integrate and support marketing operations is crucial.

👥 Team Culture & Values

Operations Values:

• Share: Valtech values sharing knowledge, insights, and best practices across teams and geographies, fostering a collaborative and learning-oriented environment.
• Care: This value emphasizes empathy, support, and respect among colleagues, creating an inclusive workplace where individuals feel valued and supported.
• Dare: Valtech encourages boldness, innovation, and taking calculated risks to drive transformation and achieve impactful results. This applies to exploring new creative tools and methodologies.
• Creativity, Diversity, and Autonomy: The company fosters a culture that values creative thinking, embraces diverse perspectives, and empowers individuals with autonomy in their work.
• Data-Driven Approach: Expect a culture that leverages data to inform decisions, measure impact, and optimize performance across marketing and design efforts.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing, content, and potentially technology teams. Expect a highly integrated approach where design is seen as a critical partner in achieving marketing goals.
• Process Review & Feedback: A culture that embraces constructive feedback and iterative design processes to refine creative output and ensure brand alignment.
• Knowledge Sharing: Active participation in sharing learnings, best practices, and insights, particularly regarding new design tools, AI applications, and brand management strategies.

📝 Enhancement Note: Valtech's core values (Share, Care, Dare) and emphasis on "creativity, diversity, and autonomy" provide a clear framework for understanding the expected team dynamics and cultural fit for a Senior Marketing Designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Global Brand Consistency: Ensuring a unified brand voice and visual identity across diverse markets, cultural nuances, and varying regional marketing needs.
• Balancing Creativity with Brand Governance: Finding the optimal balance between innovative creative expression and strict adherence to brand guidelines and systems.
• Integrating AI Responsibly: Safely and effectively exploring and integrating new AI tools into creative workflows without compromising brand integrity or quality.
• Managing Multiple Stakeholders: Effectively collaborating with and managing expectations from various global marketing teams and stakeholders with different priorities.
• Adapting to Evolving Technologies: Staying current with rapid advancements in design software, AI, and digital marketing trends to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, and explore new creative software.
• AI in Creative Workflows: Hands-on experience and training in leveraging AI tools for design ideation, asset creation, and workflow optimization.
• Brand Strategy & Management: Gaining deeper insight into global brand strategy, marketing campaign development, and brand governance best practices.
• Industry Conferences & Workshops: Access to industry events and professional development programs focused on design, branding, and digital transformation.
• Mentorship: Potential for mentorship from senior design leaders or marketing strategists within Valtech's global network.

📝 Enhancement Note: The challenges listed are typical for senior roles in global brand management and marketing operations. Recognizing these challenges and preparing strategies to address them will be key for candidates.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building or refining a global brand guideline document for a company like Valtech?" (Focus on structure, content, and accessibility for diverse teams).
• "Describe your process for adapting a global marketing campaign concept for a specific regional market. What factors do you consider?" (Highlight cultural sensitivity, local regulations, and channel optimization).
• "How do you ensure brand consistency across a wide range of digital and print marketing assets, especially when working with multiple stakeholders?" (Emphasize templates, DAM, clear communication, and QA processes).
• "What is your experience with Digital Asset Management (DAM) systems, and how do you see them supporting a global brand's operations?" (Discuss organization, tagging, searchability, and user access).
• "How do you stay updated on new design technologies, particularly AI tools, and how would you propose integrating them into a marketing design workflow?" (Showcase curiosity, experimentation, and a strategic approach to adoption).

Company & Culture Questions:

• "What attracts you to Valtech, and how do your personal values align with our core values of Share, Care, and Dare?" (Research Valtech's mission, client work, and culture).
• "Describe a time you had to collaborate with a team member or stakeholder who had a very different creative vision. How did you navigate that?" (Focus on communication, compromise, and finding common ground).
• "How do you approach receiving and giving constructive feedback on creative work?" (Highlight openness, professionalism, and a focus on improvement).
• "What are your thoughts on the role of AI in creative design, and how do you see it impacting the future of marketing design?" (Demonstrate thoughtful consideration of benefits and potential pitfalls).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your specific role and contributions, the challenges, your design process (including tool usage), the final outcome, and any measurable impact.
• Highlight Brand Governance: If you have projects related to brand guidelines, templates, or DAM, dedicate specific time to showcase these, explaining your methodology and the benefits they provided.
• Demonstrate Figma & Adobe Proficiency: Let your work speak for itself, but be prepared to briefly discuss your workflow in these tools if asked.
• Discuss AI Experimentation: If you have relevant AI-generated work or concepts, be ready to present it, explaining your process, the prompts used, and how it fits within a brand context.
• Engage and Interact: Treat the portfolio review as a conversation. Be ready to answer questions about your decisions and processes.

📝 Enhancement Note: The interview preparation should strongly focus on demonstrating not just design skill, but also operational understanding of brand management, asset systems, and process efficiency, especially concerning global brand consistency and the integration of new technologies like AI.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.
• Tailor Your Resume: Highlight your 7+ years of experience, emphasizing roles in brand design, marketing design, and any experience with brand governance, template creation, or DAM systems. Quantify achievements where possible (e.g., "Managed asset library of X items," "Developed Y templates improving campaign launch efficiency by Z%").
• Optimize Your Portfolio: Ensure your portfolio prominently features projects demonstrating strong visual storytelling, brand system development, campaign execution, and ideally, experience with brand guidelines or DAM management. Prepare a clear narrative for each case study.
• Prepare for Key Questions: Anticipate questions about your design process, brand governance approach, experience with Figma and Adobe Creative Suite, and your views on AI in creative workflows. Practice articulating your experience with specific examples.
• Research Valtech: Thoroughly review Valtech's website, client work, and "About Us" sections to understand their client base, industry position, company values, and overall brand aesthetic. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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