Sr. Manager, UX Design, Prime Video User Experience Design

📍 Job Overview

Job Title: Sr. Manager, UX Design, Prime Video User Experience Design

Company: Amazon

Location: Culver City, California, United States; Irvine, California, United States; Seattle, Washington, United States

Job Type: Full-time

Category: User Experience (UX) Design / Product Design Management

Date Posted: May 1, 2026

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead and mentor a team of UX Designers, focusing on discovery and playback experiences within the Prime Video ecosystem, driving innovation and design excellence.

• Define and execute comprehensive design strategies, including spearheading AI-driven initiatives to enhance customer efficiency and user engagement.

• Serve as a critical liaison between UX, Engineering, and Product Management to ensure seamless product development and the delivery of bar-raising customer experiences.

• Drive end-to-end product design for large-scale, customer-facing products across web, mobile, and living room devices, ensuring a consistent and delightful user journey.

• Champion a customer-obsessed design philosophy, translating complex customer problems into elegant, functional, and visually compelling solutions that meet measurable business objectives.

📝 Enhancement Note: While the role is in UX Design, its emphasis on strategy, leadership, cross-functional collaboration, and driving measurable business goals through product development aligns it closely with the strategic and operational aspects often found in GTM and Revenue Operations roles, particularly in how design directly impacts customer acquisition, retention, and overall user engagement which drives revenue. The requirement for system design and platform scalability also touches upon operational efficiency and robust infrastructure.

📈 Primary Responsibilities

• Lead, mentor, and manage a team of UX Designers within the Prime Video UX Design and Research Studio, specifically focusing on discovery and playback experiences.

• Define and implement design strategies, and spearhead AI-driven initiatives that enhance customer efficiency and overall user experiences.

• Act as a key bridge between UX, Engineering, and Product Management teams, partnering on requirements gathering, use case definition, scheduling, resource allocation, and ensuring interdependencies are clearly understood and planned for.

• Present design work, project progress, and strategic insights to partners, stakeholders, and executive leadership to drive alignment and facilitate informed decision-making.

• Proactively identify potential bottlenecks, manage escalations, make necessary tradeoffs, and effectively balance business needs against technical constraints to ensure project success.

• Lead design delivery by managing team backlogs, removing obstacles, coordinating design reviews, communicating status updates, and empowering designers to take ownership of their timelines.

• Implement repeatable processes and tools to effectively prioritize, plan, and manage multiple parallel projects concurrently, ensuring efficient workflow and resource utilization.

• Build and maintain strong, collaborative relationships with cross-functional stakeholders and senior leadership teams across the entire Prime Video organization.

• Analyze complex customer problems and design innovative, delightful solutions that meet and exceed measurable business goals.

• Serve as a strong design advocate across the Prime Video organization, acting as a bar-raiser for the quality and impact of design work.

📝 Enhancement Note: The responsibilities highlight a strong operational component, focusing on process implementation, backlog management, resource allocation, and cross-functional coordination, which are core tenets of operations management. The emphasis on AI initiatives and platform scalability also points towards operational efficiency and future-proofing the product.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or equivalent industry experience in Design, Human-Computer Interaction (HCI), or a related field.

Experience:

• Minimum of 8 years of professional UX design experience, with a proven track record of delivering end-to-end product designs for large-scale products.

• At least 10 years of overall professional experience, as indicated by the "10+" experience level.

• Experience designing interfaces for a variety of platforms including web, mobile, and living room devices.

• Demonstrated experience in leading and mentoring design teams, fostering a collaborative and high-performing environment.

• Proven ability to work effectively in a collaborative, multi-disciplinary UX team.

Required Skills:

• UX Design & Strategy: Expertise in user-centered design principles, information architecture, UI design, and interaction design, with the ability to define and execute long-term design vision.

• Leadership & Mentorship: Proven ability to lead, mentor, and manage a team of UX designers, fostering their growth and impact.

• Cross-Functional Collaboration: Skill in partnering effectively with Product Management, Engineering, and other stakeholders to drive product development and alignment.

• Tool Proficiency: Proficiency with modern design and prototyping tools, with a specific emphasis on Figma.

• Systems Thinking: Strong understanding of systems design and platform scalability to ensure the robustness and maintainability of designs.

• Communication & Presentation: Excellent skills in presenting design work and project information to diverse audiences, including executive leadership.

Preferred Skills:

• Experience working within the entertainment and technology development sectors.

• Experience managing distributed teams across multiple time zones.

• Skill in developing rapid UI prototypes, potentially leveraging AI technologies.

• Experience designing for accessibility and inclusivity to ensure products are usable by all customers.

• Track record of influencing organizational design culture and establishing design standards at scale.

• Familiarity with experimentation frameworks and data-informed design approaches to optimize user experiences.

• Experience with large-scale design systems.

📝 Enhancement Note: The "10+" experience level inferred from the AI data suggests a senior leadership role, requiring not just individual design contribution but significant strategic leadership, team management, and influence across departments. The emphasis on systems design and scalability is critical for operational efficiency and the long-term viability of the product.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing end-to-end product design projects, demonstrating your ability to solve complex customer problems.

• Case studies that clearly articulate the problem, your design process, the solutions implemented, and the measurable impact on user experience and business goals.

• Examples of designs for web, mobile, and living room devices, highlighting your versatility across different platforms.

• Evidence of leadership in design initiatives, including mentoring designers and driving strategic vision.

Process Documentation:

• Showcase examples of how you have implemented repeatable processes and tools for project prioritization, planning, and management of multiple parallel projects.

• Illustrate your approach to managing design backlogs, coordinating reviews, and ensuring timely delivery of design assets.

• Provide insights into how you have facilitated collaboration and communication between UX, Engineering, and Product Management teams.

• Demonstrate experience in analyzing customer problems and translating them into design solutions that align with business objectives.

📝 Enhancement Note: For a Sr. Manager role, the portfolio should not just showcase individual design work but also the candidate's ability to manage processes, lead teams, and influence strategic direction. Demonstrating how they've established or improved design operations is crucial.

💵 Compensation & Benefits

Salary Range:

• Culver City, CA: $180,300 - $244,000 USD annually

• Irvine, CA: $180,300 - $244,000 USD annually

• Seattle, WA: $180,300 - $244,000 USD annually

Benefits:

• Comprehensive health insurance package including:

  • Medical, Dental, and Vision coverage
  • Prescription drug benefits
  • Basic Life & AD&D insurance with the option for Supplemental life plans
  • Employee Assistance Program (EAP)
  • Mental Health Support services
  • Medical Advice Line
  • Flexible Spending Accounts (FSAs)
  • Adoption and Surrogacy Reimbursement coverage

• 401(k) matching program to support long-term financial planning.

• Paid Time Off (PTO) for rest and rejuvenation.

• Parental Leave benefits to support new parents.

Working Hours:

• Standard full-time employment with approximately 40 hours per week. While specific hours may vary based on project needs and team collaboration, a commitment to driving projects to completion is expected.

📝 Enhancement Note: The salary ranges provided are specific to the listed US locations. The benefits package is extensive, reflecting Amazon's commitment to employee well-being and long-term financial security. The inclusion of RSUs is a significant component of compensation for senior roles at Amazon.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, E-commerce, Cloud Computing (Amazon is a diversified technology giant with a significant presence in streaming entertainment through Prime Video).

Company Size: Large Enterprise (Amazon is one of the world's largest companies by revenue and employee count, offering vast opportunities for impact and career growth).

Founded: 1994 (Amazon has a long history of innovation and customer-centricity, fostering a culture of continuous improvement and long-term vision).

Team Structure:

• The Prime Video UX Design and Research Studio likely comprises specialized teams focusing on different aspects of the user experience, such as discovery, playback, account management, and content acquisition.

• This Sr. Manager role will lead a team within this studio, reporting to a higher-level Design Director or VP of Design.

Methodology:

• Data-Driven Design: A strong emphasis on analyzing customer behavior, feedback, and performance metrics to inform design decisions and drive continuous improvement.

• Customer Obsession: The core tenet of Amazon's culture, ensuring that all design decisions are made with the customer's needs and experience at the forefront.

• Iterative Development: Employing agile methodologies and rapid prototyping to test and refine designs based on user feedback and experimentation.

• Scalability and Robustness: Designing with a focus on systems that can scale globally and handle immense user loads, reflecting Amazon's operational excellence.

Company Website: https://www.amazon.com/

📝 Enhancement Note: Amazon's culture is characterized by its "Leadership Principles," which guide decision-making and behavior. For this role, principles like "Customer Obsession," "Invent and Simplify," "Are Right, A Lot," and "Dive Deep" are particularly relevant. The scale of Amazon means operational efficiency and robust systems are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the User Experience domain, akin to a Director or Senior Manager level in operations. It involves managing a team, defining strategic direction, and influencing product roadmaps. The "10+" years of experience solidify this as a leadership track role.

Reporting Structure: The Sr. Manager will typically report to a Director or VP of UX Design within Prime Video. They will manage a team of UX Designers and will work closely with Product Management and Engineering leads at a similar or slightly higher level. This structure necessitates strong influence and collaboration skills.

Operations Impact: The design decisions made by this role directly impact customer acquisition, engagement, retention, and satisfaction for Prime Video. Positive user experiences are critical drivers of subscription renewals, content consumption, and the overall success of the Prime Video platform, which in turn significantly influences Amazon's revenue and market position in the entertainment sector.

Growth Opportunities:

• Leadership Expansion: Potential to move into higher leadership roles, managing larger teams or broader areas of the Prime Video user experience.

• Strategic Influence: Opportunity to shape the multi-year design vision and strategy for Prime Video, impacting the direction of a global entertainment service.

• Cross-Functional Leadership: Potential to move into broader product leadership roles that combine design, product, and operational strategy.

• Skill Specialization: Deepen expertise in areas like AI-driven design, accessibility, or design systems at scale through ongoing projects and company-provided learning opportunities.

• Mentorship & Advocacy: Become a key mentor for emerging designers and an advocate for design excellence across Amazon.

📝 Enhancement Note: The role's emphasis on strategy, team leadership, and cross-functional collaboration positions it as a key step for individuals looking to advance into senior product or operations leadership roles within large technology organizations. The impact on customer experience directly translates to business outcomes, making it a high-visibility role.

🌐 Work Environment

Office Type: This role is based in Amazon's corporate offices in Culver City, Irvine, or Seattle. These are typically modern, well-equipped office spaces designed to foster collaboration and innovation.

Office Location(s):

• Culver City, California: A hub for media and entertainment companies, offering a vibrant ecosystem.

• Irvine, California: Part of the growing tech scene in Southern California.

• Seattle, Washington: Amazon's global headquarters, offering a dynamic and expansive work environment.

Workspace Context:

• Collaborative Environment: Expect an environment where open communication, brainstorming, and cross-functional teamwork are encouraged. The office design likely includes meeting rooms, huddle spaces, and open work areas to facilitate this.

• Tools and Technology: Access to state-of-the-art design tools (like Figma), collaboration platforms, and potentially cutting-edge technology for prototyping and user testing.

• Team Interaction: Regular opportunities for direct interaction with your design team, as well as close collaboration with Product Managers, Engineers, Researchers, and other stakeholders.

Work Schedule:

• The role is full-time, with a standard 40-hour work week. However, given the fast-paced nature of the entertainment industry and Amazon's culture, flexibility may be required to meet project deadlines and business needs. This might involve occasional extended hours or weekend work during critical launch phases.

📝 Enhancement Note: The on-site requirement emphasizes the value Amazon places on in-person collaboration, mentoring, and spontaneous problem-solving, which are crucial for senior leadership roles and complex product development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess basic qualifications and alignment with the role.

• Hiring Manager Interview: A conversation focused on your experience, leadership style, strategic thinking, and alignment with Amazon's Leadership Principles.

• Design Team/Peer Interviews: Interviews with other UX Designers, Product Managers, and Engineers to evaluate your technical skills, collaborative approach, and ability to contribute to the team. This may include portfolio walkthroughs and design critique sessions.

• Leadership/Executive Interview: A final interview, potentially with a senior leader or VP, to assess your strategic vision, executive presence, and ability to influence at higher levels. This often involves presenting a significant case study.

• Bar Raiser Interview: A standard Amazon practice where an interviewer from outside the immediate hiring team assesses your fit with Amazon's culture and standards.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your leadership, strategic thinking, end-to-end design process, and impact on large-scale products. Prioritize projects relevant to entertainment, streaming, or complex platform design.

• Tell a Story: For each project, clearly articulate the problem statement, your role and responsibilities, the design process you followed (including research, ideation, iteration), key challenges, design decisions, and the measurable outcomes and impact. Quantify results whenever possible.

• Highlight Leadership: Showcase instances where you led a team, mentored designers, influenced strategy, or managed complex stakeholder relationships.

• Demonstrate Platform Thinking: Include examples that show your understanding of designing for multiple platforms (web, mobile, living room) and considerations for systems design and scalability.

• Prepare for Questions: Be ready to discuss your design choices, trade-offs you made, how you handled feedback, and how your work aligns with customer needs and business goals.

Challenge Preparation:

• Design Challenge: You may be given a hypothetical design problem to solve within a set timeframe. Focus on demonstrating your structured approach, critical thinking, and ability to articulate your rationale.

• Case Study Presentation: Be prepared to present one or more of your portfolio projects in detail, anticipating questions about your process, decisions, and impact. Practice delivering your presentation concisely and engagingly.

• Behavioral Questions: Prepare for questions about how you've handled specific situations (e.g., conflict resolution, managing difficult stakeholders, dealing with ambiguity, driving change) using the STAR method (Situation, Task, Action, Result).

📝 Enhancement Note: The interview process at Amazon is rigorous and designed to assess not only technical skills but also cultural fit and leadership potential. A strong, well-documented portfolio that highlights leadership and strategic impact is essential for this senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for modern design. This will be the primary tool for UI design, prototyping, and collaboration.

• Prototyping Tools: Beyond Figma's capabilities, other tools like Adobe XD, InVision, or Axure may be used for more complex interactive prototypes, especially for living room devices.

• AI-Driven Design Tools: While not specified, the role mentions spearheading "AI-driven initiatives." This could involve using AI for generating design concepts, analyzing user data for insights, or automating design tasks. Familiarity with emerging AI design tools is a plus.

Analytics & Reporting:

• Data Analysis Platforms: Experience with tools like Tableau, Looker, or internal Amazon analytics platforms to understand user behavior, track key metrics, and inform design decisions.

• Experimentation Frameworks: Familiarity with A/B testing platforms and methodologies to measure the impact of design changes and optimize user experiences.

CRM & Automation:

• While not directly a UX tool, understanding how user data is managed in CRMs and how design impacts automated workflows (e.g., onboarding flows, notification systems) is beneficial. Familiarity with systems that support customer journeys is advantageous.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The mention of AI-driven initiatives suggests an openness to leveraging newer technologies in the design process, making adaptability and a forward-thinking mindset crucial.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Every decision and design must prioritize the customer's needs and experience above all else. This translates to empathy, deep understanding of user problems, and a commitment to delivering exceptional value.

• Invent and Simplify: Constantly seeking innovative solutions while striving for simplicity in design and functionality. This involves challenging the status quo and finding elegant ways to solve complex problems.

• Are Right, A Lot: A commitment to data-driven decision-making, rigorous analysis, and a willingness to be challenged and learn. This fosters a culture of continuous improvement and intellectual humility.

• Dive Deep: A dedication to thoroughly understanding the details of customer problems, business requirements, and technical constraints to ensure robust and effective solutions.

• Bias for Action: A preference for taking calculated risks and moving forward decisively, even with incomplete information, to drive progress and learn quickly.

Collaboration Style:

• Cross-Functional Integration: A highly collaborative style is expected, working seamlessly with Product Management, Engineering, Research, Marketing, and other business units to achieve shared goals.

• Open Feedback Culture: Encouraging constructive feedback, design critiques, and open dialogue to refine designs and foster collective ownership.

• Knowledge Sharing: Actively sharing insights, best practices, and learnings across teams and the broader organization to elevate the overall design capability.

• Data-Informed Discussions: Grounding design discussions and decisions in data and customer insights to ensure objectivity and alignment.

📝 Enhancement Note: Amazon's Leadership Principles are deeply ingrained in its culture and are critical for success. Candidates must be able to demonstrate how they embody these principles in their daily work and decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Massive Scale: Designing for a global audience of millions across diverse devices and regions presents significant technical and user experience challenges.

• Rapid Evolution: The entertainment landscape and technology are constantly changing, requiring continuous adaptation and innovation to stay ahead.

• Balancing Needs: Effectively balancing the needs of diverse customer segments, business objectives, technical constraints, and evolving market trends.

• Influencing at Scale: Driving design vision and standards across a large, complex organization requires strong influencing skills and strategic communication.

• AI Integration: Successfully integrating AI into the design process and user experience in a way that is beneficial and intuitive for customers.

Learning & Development Opportunities:

• Industry Conferences & Certifications: Access to leading industry events and potential for certifications in areas like HCI, AI, or specific design methodologies.

• Internal Training & Workshops: Numerous internal training programs focused on leadership development, new technologies, and Amazon's specific tools and processes.

• Mentorship Programs: Opportunities to be mentored by senior leaders within Amazon or to mentor junior designers, fostering personal and professional growth.

• Exposure to Cutting-Edge Technology: Working with advanced technologies and AI tools, providing hands-on experience with the future of product development.

• Cross-Functional Exposure: Gaining in-depth understanding of product management, engineering, and business operations through close collaboration.

📝 Enhancement Note: The challenges presented are inherent to working at a company of Amazon's scale and ambition. Embracing these challenges as opportunities for growth is key to succeeding in this role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you defined a multi-year design vision or strategy. What was your process, and what was the impact?" (Focus on strategic thinking, long-term planning, and measurable outcomes).

• "How do you approach leading and mentoring a team of designers, especially when driving AI initiatives or new technologies?" (Highlight leadership style, team development, and adaptability to new tech).

Company & Culture Questions:

• "How have you demonstrated 'Customer Obsession' in your past design leadership roles?" (Connect your actions to Amazon's core principle).

• "Describe a situation where you had to 'Invent and Simplify' to solve a design or process challenge." (Showcase your innovative and efficiency-focused mindset).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, the solution, and the impact. Use the STAR method where applicable for behavioral questions.

• Quantify Impact: Wherever possible, use metrics (e.g., increased engagement, reduced churn, improved conversion rates, efficiency gains) to demonstrate the success of your designs.

• Highlight Leadership & Collaboration: Emphasize your role in leading teams, influencing stakeholders, and collaborating with cross-functional partners.

• Showcase Systems Thinking: Be prepared to discuss how your designs fit into larger systems and considerations for scalability and platform consistency.

• Be Ready for Design Critiques: Engage thoughtfully in discussions about design choices, trade-offs, and potential improvements.

📝 Enhancement Note: Prepare specific examples for each of Amazon's Leadership Principles. The interview process is designed to assess not just what you've done, but how you've done it and why, with a strong emphasis on understanding your thought process and leadership capabilities.

📌 Application Steps

To apply for this Sr. Manager, UX Design position:

• Submit your application through the Amazon Jobs portal via the provided URL.

• Portfolio Customization: Tailor your online portfolio to highlight projects that demonstrate leadership, strategic design vision, end-to-end product design for large-scale platforms (web, mobile, living room), and impact on customer experience and business goals. Prioritize examples related to entertainment, streaming, or complex user journeys.

• Resume Optimization: Ensure your resume clearly articulates your 10+ years of experience, focusing on leadership, team management, strategic contributions, and proficiency in key design tools like Figma. Use keywords from the job description such as "UX Design," "Information Architecture," "UI Design," "Interaction Design," "AI-driven initiatives," "Systems Design," and "Platform Scalability."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear storytelling, quantifiable results, and demonstrating how you embody Amazon's Leadership Principles. Prepare for behavioral questions using the STAR method and be ready to discuss your approach to leading design teams and driving strategic initiatives.

• Company Research: Thoroughly research Amazon's Prime Video platform, its current offerings, and its position in the entertainment market. Understand Amazon's Leadership Principles and be prepared to discuss how your values and work style align with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.