Sr. Manager, Marketing & Product Strategy

📍 Job Overview

Job Title: Sr. Manager, Marketing & Product Strategy

Company: Rheem Manufacturing Company

Location: Kimberly, WI, United States

Job Type: Full time

Category: Marketing & Product Strategy / Revenue Operations (GTM Focus)

Date Posted: 2026-01-07

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead strategic marketing initiatives for Rheem Midwest Distribution (RMD) to drive brand awareness, customer engagement, and business growth within the HVAC sector.

• Develop and execute targeted marketing campaigns, manage associated budgets, and analyze market trends to ensure effective product and service positioning.

• Foster cross-functional collaboration to align enterprise directives with local market needs, ensuring best practices are adopted for distributor sales and marketing efforts.

• Act as a strategic partner to leadership, translating market insights into actionable strategies that enhance RMD's competitive edge and revenue generation.

📝 Enhancement Note: While the title is "Sr. Manager, Marketing & Product Strategy," the responsibilities described, particularly regarding driving business growth, customer engagement, and aligning with sales efforts, position this role significantly within the Go-To-Market (GTM) and Revenue Operations umbrella. The emphasis on distributor sales and marketing effectiveness indicates a strong focus on operationalizing GTM strategies.

📈 Primary Responsibilities

• Strategic Marketing Plan Development: Design and implement comprehensive marketing strategies that align with RMD's business objectives, focusing on key performance indicators (KPIs) like lead generation, customer acquisition cost (CAC), and market share.

• Campaign Management & Execution: Oversee the planning, execution, and optimization of multi-channel marketing campaigns (digital, print, events) to promote HVAC products and services to distributors and end-users, ensuring consistent brand messaging.

• Budget Management & ROI Analysis: Develop and manage the marketing budget, allocating resources effectively across various initiatives and rigorously tracking campaign performance to demonstrate return on investment (ROI) and inform future spending decisions.

• Market Intelligence & Analysis: Conduct in-depth market research and competitive analysis to identify emerging trends, customer needs, and opportunities within the HVAC distribution landscape, providing actionable insights to leadership.

• Cross-Functional Collaboration: Partner closely with sales, product development, and RMD leadership to ensure marketing strategies are integrated with overall business goals, facilitating effective communication and alignment across departments.

• Brand Stewardship: Uphold and enhance the Rheem brand identity and messaging across all marketing materials and communications, ensuring consistency with enterprise-level brand guidelines while adapting to local market nuances.

• Distributor Marketing Support: Develop and implement programs and resources to support distributor sales and marketing efforts, empowering them to effectively promote Rheem products and achieve their sales targets.

• Performance Tracking & Reporting: Establish key metrics, develop dashboards, and provide regular reports on marketing campaign performance, market trends, and overall business impact to RMD leadership.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic planning and tactical execution, common in GTM operations roles. The focus on distributor support and ROI analysis highlights the revenue-generating aspect of this marketing strategy position.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of progressive experience in marketing, product strategy, or GTM operations, with a significant portion within the HVAC or a related durable goods industry.

• Proven track record of developing and executing successful marketing strategies that have driven measurable business growth and customer engagement.

• Experience managing marketing budgets and demonstrating ROI for marketing investments.

Required Skills:

• Strategic Marketing Planning: Ability to develop comprehensive, data-driven marketing strategies aligned with business objectives.

• Brand Strategy & Management: Deep understanding of brand positioning, messaging, and identity development, with experience in translating brand guidelines into effective campaigns.

• Market Analysis & Research: Proficiency in conducting market research, competitive analysis, and identifying key trends to inform strategic decisions.

• Campaign Management: Expertise in planning, executing, and optimizing multi-channel marketing campaigns, including digital, content, and event marketing.

• Budget Management: Strong financial acumen for developing, managing, and reporting on marketing budgets, with a focus on ROI.

• Cross-Functional Collaboration: Excellent interpersonal and communication skills to effectively partner with sales, product, and leadership teams.

• HVAC Industry Knowledge: Familiarity with the HVAC distribution channel, distributor operations, and customer engagement strategies within this sector.

• Data Analysis & Reporting: Ability to analyze marketing data, interpret results, and present findings clearly to stakeholders.

Preferred Skills:

• Product Strategy Development: Experience in contributing to product roadmaps and go-to-market strategies from a marketing perspective.

• Graphic Design Principles: Understanding of graphic design best practices to guide creative output and ensure brand consistency.

• Digital Marketing Expertise: Proficiency in SEO/SEM, social media marketing, email marketing automation, and content marketing.

• CRM & Marketing Automation Tools: Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

📝 Enhancement Note: The "Sr. Manager" title and the emphasis on strategic thinking, market analysis, and budget management, alongside the preferred skills in CRM and marketing automation, suggest this role requires a strong operational understanding of how marketing initiatives translate into tangible business outcomes, aligning it with GTM and RevOps principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Strategy Case Studies: Documented examples of strategic marketing plans developed and executed, detailing objectives, target audience, channels, execution, and quantifiable outcomes (e.g., lead generation increase, market share growth).

• Campaign Performance Analysis: Evidence of managing marketing campaigns with clear metrics on engagement, conversion rates, CAC, and ROI. Include examples of campaign optimization based on data.

• Budget Management Examples: Demonstrations of budget allocation, tracking, and reporting, highlighting how financial resources were optimized to achieve marketing goals.

• Market Analysis Reports: Samples of market research or competitive analysis reports that led to strategic adjustments or new marketing initiatives.

• Cross-Functional Project Contributions: Examples of successful collaborations with sales, product, or other departments, showcasing the candidate's ability to align marketing efforts with broader business objectives.

Process Documentation:

• Marketing Campaign Workflow: Ability to map out and document the end-to-end process of marketing campaign development and execution, from ideation to post-campaign analysis.

• Market Research & Analysis Process: Documentation of the methodology used for gathering and analyzing market intelligence, including data sources and reporting frameworks.

• Budget Planning & Tracking Process: Clearly defined steps for annual marketing budget creation, monthly variance analysis, and quarterly performance reviews.

• Cross-Functional Alignment Process: Outlined procedures for collaborating with other departments, ensuring clear communication, shared objectives, and integrated execution of strategies.

📝 Enhancement Note: Operations-focused roles often require candidates to demonstrate not just strategic thinking but also the ability to operationalize strategies through well-defined processes and measurable results. A portfolio showcasing these aspects is crucial for this Sr. Manager role.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Sr. Manager, Marketing & Product Strategy role with 5-10 years of experience in a manufacturing/distribution environment, located in Kimberly, WI, the estimated annual salary range is $100,000 - $135,000. This estimate considers the cost of living in Wisconsin, the specific industry (HVAC manufacturing/distribution), and the strategic nature of the role, which includes budget management and leadership collaboration.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Retirement Savings Plan: 401(k) plan with company match.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Life and Disability Insurance: Company-provided life and long-term disability insurance.

• Professional Development: Opportunities for training, certifications, and continuing education relevant to marketing, product strategy, and operations.

• Employee Assistance Program (EAP): Confidential support services for personal and professional challenges.

• Potential for Performance Bonuses: Performance-based incentives tied to individual and company success.

Working Hours:

• Standard full-time hours are typically 40 hours per week. Occasional extended hours may be required to meet project deadlines or address urgent business needs, particularly during campaign launches or market shifts. Flexibility is expected to support the dynamic nature of marketing and GTM strategies.

📝 Enhancement Note: Salary range is an estimate based on market data for similar roles in the specified region and industry. Benefits are standard for a company of Rheem's presumed size and industry standing.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (HVAC, Water Heating, Pool & Spa Equipment). Rheem Manufacturing Company is a global leader in the manufacturing of high-quality HVAC, water heating, and pool & spa products. The company operates within a competitive landscape, requiring continuous innovation and strong go-to-market strategies.

Company Size: Rheem Manufacturing Company is a large, established enterprise with a global presence. As a major player in its industry, it likely offers extensive resources, structured processes, and opportunities for career advancement.

Founded: Rheem Manufacturing Company was founded in 1925, bringing a long history of innovation and reliability to the market. This legacy suggests a company culture that values experience, stability, and enduring quality, while also adapting to modern market demands.

Team Structure:

• Rheem Midwest Distribution (RMD): This division operates with a degree of autonomy to address regional market specifics, but also aligns with Rheem's broader enterprise strategies.

• Reporting Structure: The Sr. Manager, Marketing & Product Strategy will report directly to the President of RMD, indicating a high level of visibility and direct access to senior leadership.

• Cross-functional Collaboration: The role will necessitate close collaboration with RMD's sales team, operational staff, and potentially product management or engineering teams at the corporate level to ensure cohesive GTM execution.

Methodology:

• Data-Driven Decision Making: Rheem likely employs data analytics to inform strategic decisions across marketing, sales, and product development, emphasizing measurable outcomes and ROI.

• Process Optimization: As a large manufacturer, there's an inherent focus on efficiency and continuous improvement in operational processes, including marketing and GTM execution.

• Customer-Centric Approach: Understanding and meeting the needs of distributors and end-users is paramount, driving marketing efforts to focus on value proposition and customer engagement.

Company Website: https://www.rheem.com

📝 Enhancement Note: Understanding Rheem's established presence and focus on manufacturing excellence provides context for the operational rigor expected in this role, particularly concerning process, efficiency, and data-driven strategies.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Managerial role, indicating a significant level of responsibility and autonomy. It sits above individual contributor or junior management roles and is crucial for translating high-level business objectives into actionable marketing and product strategies for a specific division. The role is integral to the Go-To-Market (GTM) function, directly influencing revenue generation through strategic planning and execution.

Reporting Structure: Reporting directly to the President of Rheem Midwest Distribution (RMD) means this role has direct access to executive leadership and plays a key role in shaping divisional strategy. This provides high visibility and the opportunity to influence decision-making at the highest level within RMD.

Operations Impact: The Sr. Manager's impact is directly tied to driving business growth, enhancing brand awareness, and optimizing customer engagement within the RMD division. Success in this role will be measured by tangible improvements in sales performance, market penetration, customer loyalty, and the effective operationalization of GTM strategies. This role is critical in ensuring that marketing efforts directly contribute to revenue targets and profitability.

Growth Opportunities:

• Leadership within RMD: Potential to move into more senior leadership positions within the RMD division, overseeing broader strategic functions or expanding responsibilities within marketing and GTM.

• Corporate Leadership: Opportunities to transition into higher-level marketing, product strategy, or GTM leadership roles within the larger Rheem Manufacturing Company, leveraging experience gained at the divisional level.

• Specialization: Deepen expertise in specific areas such as digital marketing, product lifecycle management, or advanced GTM analytics, becoming a subject matter expert.

• Cross-Functional Mobility: Potential to move into related operational roles, such as sales operations, business development, or program management, by leveraging a strong understanding of market dynamics and business drivers.

📝 Enhancement Note: The direct reporting line to the division president and the strategic nature of the role offer significant growth potential, both within the division and potentially at the corporate level, aligning with typical career paths for high-impact GTM and operations leaders.

🌐 Work Environment

Office Type: This role is designated as "On-site" and is based in Kimberly, WI, with potential flexibility for candidates in West Allis or Madison, WI. This suggests a traditional office environment where in-person collaboration and direct engagement with the local team are valued.

Office Location(s): Kimberly, Wisconsin is the primary location, with flexibility noted for West Allis and Madison, WI. This indicates a regional focus for Rheem Midwest Distribution (RMD). Candidates should consider commute times if not located in Kimberly.

Workspace Context:

• Collaborative Environment: The role requires close interaction with the RMD President and other team members, suggesting an open and collaborative office setting conducive to brainstorming and strategic alignment.

• Operations Tools & Technology: Access to standard office productivity tools, CRM systems (likely Salesforce or similar), and marketing automation platforms will be essential for executing responsibilities. The specific stack will be detailed in the "Tools & Technology" section.

• Team Interaction: Opportunities for regular team meetings, strategic planning sessions, and informal discussions to foster a cohesive and effective working environment.

Work Schedule: The standard work schedule is 40 hours per week. However, given the strategic and managerial nature of the role, flexibility may be required to attend meetings, manage critical campaign timelines, or respond to urgent business needs that arise outside of standard hours. This flexibility is key to effectively managing marketing and GTM initiatives.

📝 Enhancement Note: The on-site requirement emphasizes the importance of direct team interaction and cultural integration within the RMD division, which is common for roles that require close collaboration with sales and executive leadership.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A meeting with the President of RMD to delve deeper into strategic thinking, leadership capabilities, and understanding of the HVAC market and distribution channels.

• Cross-Functional Interview(s): Interviews with key stakeholders from sales, operations, or other relevant departments to evaluate collaboration skills and the ability to integrate marketing strategies with other business functions.

• Case Study/Presentation: Candidates may be asked to prepare and present a strategic marketing plan for a hypothetical RMD product or market scenario, demonstrating their analytical, strategic, and presentation skills. This is a critical opportunity to showcase portfolio elements.

• Final Interview: Potentially with a higher-level executive or a panel to confirm fit and discuss final terms.

Portfolio Review Tips:

• Focus on Impact: For each case study or project in your portfolio, clearly articulate the business problem, your strategic approach, the specific actions taken, and most importantly, the quantifiable results (e.g., revenue growth, market share increase, lead conversion improvement).

• Process-Oriented: Highlight the processes you followed – from market research and strategy formulation to campaign execution and performance analysis. Demonstrate your understanding of the GTM operational flow.

• Tailor to RMD: Research Rheem Midwest Distribution specifically. Understand their product lines, target markets, and any known challenges or opportunities. Frame your portfolio examples to show how your skills can address these specific needs.

• Data Visualization: If presenting campaign results or market analysis, use clear charts and graphs. Demonstrate your ability to translate complex data into easily digestible insights for stakeholders.

• Strategic Alignment: Show how your marketing initiatives were aligned with broader business objectives and supported sales efforts.

Challenge Preparation:

• Scenario-Based Questions: Be prepared for questions that present a business challenge (e.g., declining market share for a specific product, launching a new service) and ask for your strategic and tactical marketing response.

• Budget Allocation Scenarios: Practice how you would allocate a hypothetical marketing budget for RMD given specific objectives and constraints.

• Market Entry Strategy: Prepare to discuss how you would approach entering a new geographic market or launching a new product line within the HVAC distribution space.

• Demonstrate Leadership: Prepare examples that showcase your ability to lead teams, influence stakeholders, and drive consensus on strategic initiatives.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study highlights the operational and results-driven nature of this role. Applicants should prepare to demonstrate not just strategic thinking but also the practical application and measurable impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System: Proficiency with enterprise-level CRM platforms such as Salesforce is highly probable, given Rheem's size and industry. This is crucial for managing distributor relationships, tracking sales pipelines, and integrating marketing data.

• Marketing Automation Platform: Experience with platforms like HubSpot, Marketo, Pardot, or similar would be beneficial for campaign execution, lead nurturing, and marketing analytics.

• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or Microsoft Project for managing marketing projects, workflows, and cross-functional collaboration.

Analytics & Reporting:

• Web Analytics: Experience with Google Analytics or similar tools to track website traffic, user behavior, and campaign effectiveness.

• Business Intelligence (BI) Tools: Exposure to BI platforms like Tableau, Power BI, or QlikView for creating dashboards, analyzing performance data, and generating comprehensive reports for leadership.

• Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation, analysis, and financial modeling.

CRM & Automation:

• Marketing Analytics Tools: Familiarity with tools that provide deeper insights into campaign performance, customer segmentation, and market trends.

• Content Management Systems (CMS): Experience with platforms like WordPress or similar for managing website content and marketing collateral.

• Collaboration Tools: Proficiency with Microsoft Teams, Slack, or similar for internal communication and team collaboration.

📝 Enhancement Note: While specific tools are not listed in the raw data, common industry-standard platforms for CRM, marketing automation, analytics, and project management are highly likely to be in use. Highlighting experience with these types of tools will be advantageous.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A commitment to understanding and serving the needs of distributors and end-users, ensuring that marketing efforts drive value and satisfaction.

• Data-Driven Excellence: A strong emphasis on using data and analytics to inform strategic decisions, measure performance, and optimize marketing initiatives for maximum impact and ROI.

• Collaboration & Teamwork: A culture that values open communication, mutual respect, and effective teamwork across departments to achieve shared business goals.

• Innovation & Continuous Improvement: An environment that encourages new ideas, embraces change, and actively seeks ways to improve processes, strategies, and product offerings.

• Accountability & Ownership: A commitment to taking responsibility for outcomes, delivering on commitments, and driving results with a focus on efficiency and effectiveness.

Collaboration Style:

• Integrated Approach: Marketing strategies are developed and executed in close alignment with sales and product teams, ensuring a unified go-to-market approach.

• Feedback-Driven: Regular channels for feedback exchange between marketing, sales, and leadership to refine strategies and improve campaign effectiveness.

• Knowledge Sharing: Encouragement of sharing best practices, market insights, and campaign learnings across the team and with distributors to foster collective growth.

📝 Enhancement Note: The values and collaboration style described reflect a mature, results-oriented operational environment common in large manufacturing companies focused on GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Enterprise vs. Local Needs: Effectively integrating Rheem's corporate marketing directives with the specific needs and dynamics of the Midwest distribution market.

• Market Competition: Navigating a competitive HVAC landscape and differentiating Rheem's offerings through strategic marketing.

• Measuring ROI in a Complex Channel: Accurately attributing marketing efforts to sales outcomes within a multi-tiered distribution model.

• Adapting to Market Shifts: Staying ahead of evolving customer preferences, technological advancements, and economic factors impacting the HVAC industry.

• Driving Distributor Adoption: Encouraging and enabling distributors to effectively utilize marketing resources and implement best practices.

Learning & Development Opportunities:

• Advanced GTM Strategy: Opportunities to deepen expertise in modern GTM frameworks, account-based marketing (ABM), and customer journey mapping within the B2B distribution sector.

• Industry Certifications: Pursuing relevant certifications in marketing, product management, or analytics to enhance professional development.

• Leadership Development Programs: Access to internal or external programs designed to hone leadership, strategic planning, and executive communication skills.

• Exposure to Corporate Strategy: Gaining insights into the broader strategic initiatives of Rheem Manufacturing Company and how divisional marketing contributes to overall corporate success.

📝 Enhancement Note: Addressing these challenges requires a proactive, analytical, and collaborative approach, which are core competencies for operations professionals. Growth opportunities should focus on developing these skills further.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a strategic marketing plan for a new product launch in the HVAC distribution market. How would you measure its success?" (Focus on your methodology, data inputs, KPIs, and ROI calculation).

• "How would you balance global/enterprise brand guidelines with the need for localized marketing efforts for Rheem Midwest Distribution?" (Highlight your understanding of brand consistency and market adaptation).

Company & Culture Questions:

• "What do you know about Rheem Manufacturing Company and the HVAC industry? What excites you about this specific opportunity with Rheem Midwest Distribution?" (Showcase your research and genuine interest).

• "Describe a time you had to collaborate with a sales team that had different priorities. How did you align your marketing efforts with their goals?" (Focus on communication, negotiation, and shared objectives).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem/Opportunity -> Your Strategy/Solution -> Execution Steps -> Measurable Results/Impact.

• Quantify Everything: Use numbers, percentages, and dollar figures to demonstrate the impact of your work. If exact figures are confidential, use ranges or percentages of improvement.

• Showcase Process: Briefly outline the key operational steps you took, from initial planning and data gathering to campaign execution and performance analysis.

• Be Ready for Deep Dives: Anticipate questions about your decision-making process, the challenges you faced, and what you would do differently next time.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, operational execution, data-driven decision-making, and a clear understanding of how marketing contributes to revenue and business growth within a distribution context.

📌 Application Steps

To apply for this Sr. Manager, Marketing & Product Strategy position:

• Submit Your Application: Navigate to the provided Oracle Cloud job portal link and complete the application form.

• Tailor Your Resume: Ensure your resume clearly highlights experience in strategic marketing, product strategy, GTM operations, budget management, market analysis, and any relevant industry experience (HVAC, manufacturing, distribution). Use keywords from the job description and operations/GTM best practices.

• Prepare Your Portfolio: Curate a selection of your strongest work samples that demonstrate your strategic planning, campaign execution, analytical skills, and measurable results. Focus on case studies with clear ROI and process documentation.

• Research Rheem Midwest Distribution: Understand their product lines, target markets, competition, and any recent news or initiatives. This will help you tailor your application and interview responses.

• Practice Your Presentation: If a case study presentation is expected, rehearse your delivery, focusing on clarity, conciseness, and demonstrating your strategic and operational thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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