Sr. Graphic Designer - Rejuvenation

📍 Job Overview

Job Title: Sr. Graphic Designer - Rejuvenation Company: Williams-Sonoma Location: Portland, Oregon, United States Job Type: Full-Time Category: Creative Services / Marketing Operations Date Posted: July 30, 2025 Experience Level: Mid-Senior (5-10 years) Remote Status: On-site (Hybrid with 4 days in-office)

🚀 Role Summary

• This role is central to shaping the visual identity of Williams-Sonoma, focusing on creating high-quality, innovative designs that directly support business objectives and marketing strategies.
• The Sr. Graphic Designer will be instrumental in translating marketing and e-commerce strategies into compelling visual assets across digital, print, and video mediums.
• A key aspect involves refining and enhancing existing brand elements, ensuring consistency and impact across all creative deliverables, which requires a strong understanding of brand management and visual system design.
• This position requires a strategic thinker who can balance creative vision with practical business needs, contributing to the development of design templates and systems to improve workflow efficiency and operational effectiveness.

📝 Enhancement Note: While the title is "Sr. Graphic Designer," the responsibilities and reporting structure strongly suggest a role with significant operational impact within the marketing and creative departments. The emphasis on aligning designs with business objectives, managing projects, collaborating with cross-functional teams, and improving workflow efficiency positions this as a hybrid creative and operations-focused role. The "Rejuvenation" in the title may indicate a focus on refreshing brand assets or introducing new visual strategies.

📈 Primary Responsibilities

• Design and execute a wide range of marketing materials, including digital assets (web banners, social media graphics, email templates), print collateral (catalogs, flyers, in-store signage), and video assets, ensuring strict adherence to brand guidelines and immediate marketing objectives.
• Collaborate closely with the Sr. Manager of Creative Services to conceptualize and develop innovative creative strategies that directly support overarching marketing and e-commerce initiatives, driving engagement and conversion.
• Systematically refine and enhance existing brand designs and visual elements, ensuring a consistent, high-quality, and impactful brand presentation across all touchpoints and deliverables.
• Produce original illustrations for diverse projects spanning both digital and print media, contributing unique visual elements that enhance storytelling and brand appeal.
• Proactively manage and prioritize multiple design projects simultaneously, meticulously tracking progress to ensure all deadlines are met and that final deliverables consistently exceed expectations for quality and strategic alignment.
• Coordinate effectively with cross-functional teams, including Marketing, Merchandising, and E-commerce, to seamlessly integrate creative ideas into broader campaign executions and business initiatives.
• Conduct thorough reviews of final design outputs, verifying that they meet defined project goals, align with brand standards, and achieve the intended strategic impact.
• Continuously stay abreast of emerging industry trends, design tools, and creative techniques, applying this knowledge to optimize the company's design processes and elevate the overall quality of creative output.
• Contribute actively to the development and maintenance of design templates, style guides, and comprehensive design systems to streamline workflows, enhance team efficiency, and ensure brand consistency.
• Support the Sr. Manager of Creative Services in brainstorming sessions by actively contributing creative solutions and strategic insights that are designed to drive tangible business results and support revenue growth.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and process-oriented tasks crucial for operational efficiency within a creative department. The emphasis on managing multiple projects, coordinating with teams, developing templates, and staying current with trends indicates a need for strong organizational and proactive workflow management skills, typical in operations-adjacent roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, or a closely related field is preferred.
• Equivalent practical work experience in a senior graphic design capacity may be considered in lieu of a formal degree, demonstrating a strong track record of professional achievement.

Experience:

• A minimum of 5 years of progressive experience in professional graphic design, with a substantial portfolio showcasing expertise across both print and digital design disciplines.
• Experience within a retail, e-commerce, or direct-to-consumer environment is highly advantageous, providing context for the specific visual needs and brand strategies of Williams-Sonoma.
• Proven ability to manage complex design projects from concept through completion, demonstrating project management acumen and a commitment to delivering high-quality results on time.

Required Skills:

• Advanced Proficiency in Figma: Demonstrated ability to leverage Figma for UI/UX design, collaborative workflows, prototyping, and component-based design systems.
• Expertise in Adobe Creative Cloud: Mastery of Photoshop, Illustrator, and InDesign for creating and manipulating digital and print assets, including advanced photo retouching, vector illustration, and layout design.
• Strong Understanding of Branding: Ability to interpret and apply brand guidelines consistently, ensuring all creative output reinforces the company's visual identity and messaging.
• Exceptional Typography and Composition Skills: A keen eye for detail in selecting appropriate fonts, establishing visual hierarchy, and creating aesthetically pleasing and effective layouts.
• Project Management & Prioritization: Proven capability to manage multiple projects concurrently, effectively prioritize tasks, and meet stringent deadlines in a fast-paced environment.
• Excellent Communication & Presentation Skills: Ability to articulate design concepts, justify creative decisions, and collaborate effectively with diverse stakeholders, both verbally and in writing.

Preferred Skills:

• Illustration Skills: Proficiency in creating original illustrations for various applications, enhancing brand storytelling and visual appeal.
• Motion Design & Video Editing: Familiarity with After Effects and Premiere Pro for creating dynamic animations, explainer videos, and social media video content.
• Experience with Design Systems: Knowledge of creating, maintaining, and scaling design systems to ensure brand consistency and streamline design operations.
• E-commerce Design Principles: Understanding of user experience (UX) and user interface (UI) design principles as they apply to e-commerce platforms and digital marketing.

📝 Enhancement Note: The explicit mention of Figma alongside Adobe Creative Cloud indicates a modern design workflow that values collaborative tools and efficient asset management. The preference for illustration, motion design, and video editing skills suggests an evolving creative need that extends beyond traditional graphic design, hinting at opportunities for skill expansion and operational integration with multimedia content production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Showcase: A comprehensive portfolio demonstrating a range of creative work across digital marketing (web banners, social media campaigns, email graphics), print collateral (catalogs, direct mail, in-store signage), and potentially motion graphics or video editing.
• Brand Consistency Examples: Specific examples within the portfolio that illustrate how you've maintained brand consistency and applied brand guidelines across multiple projects and platforms.
• Problem/Solution Case Studies: Include 2-3 detailed case studies that highlight a specific design challenge, your approach to solving it (including process and tools used), and the quantifiable business impact or outcome achieved.
• Digital Proficiency Evidence: Showcase work created in Figma and Adobe Creative Cloud, demonstrating proficiency in their respective functionalities and workflows.
• Strategic Alignment: Portfolio pieces should implicitly or explicitly demonstrate an understanding of how design supports business objectives, marketing strategies, and user engagement.

Process Documentation:

• While not explicitly requested for submission, be prepared to discuss your personal design process, including:
  • Workflow Design and Optimization: How you approach project initiation, concept development, feedback integration, and final delivery, detailing steps taken to ensure efficiency and quality.
  • System Implementation and Management: Your experience with utilizing or contributing to design templates, style guides, or design systems to standardize creative output and improve workflow consistency.
  • Metrics and Performance Analysis: How you measure the effectiveness of your designs and use data (e.g., A/B test results, engagement metrics) to inform future design decisions and iterations.

📝 Enhancement Note: For a Senior Graphic Designer role, a portfolio is paramount. The emphasis on problem/solution case studies and demonstrating strategic alignment is crucial. Operations professionals often look for evidence of process thinking and efficiency in portfolios – how a designer manages their workload, collaborates, and uses tools to achieve results. Candidates should be ready to articulate their design process in operational terms.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Sr. Graphic Designers in Portland, OR, with 5-10 years of experience, and considering a company like Williams-Sonoma, the estimated salary range is $75,000 - $105,000 annually.
• This estimate accounts for the cost of living in Portland, the required skill set (including advanced Figma and Adobe Creative Suite proficiency), and the seniority of the role. It also considers the company's standing in the retail sector.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan with company match (e.g., 401(k)).
• Paid time off (PTO), including vacation days, sick leave, and holidays.
• Employee discount on Williams-Sonoma, Pottery Barn, and West Elm products.
• Opportunities for professional development, including training and workshops.
• Potential for performance-based bonuses or incentives.
• Life insurance and disability coverage.

Working Hours:

• Standard full-time work week, typically around 40 hours.
• The role requires 4 days per week in the Portland office, indicating a hybrid work model with flexibility on the fifth day (potentially remote or flexible on-site presence).

📝 Enhancement Note: The salary range is an estimate. Benefits and working hours are standard for a role of this nature in a large retail corporation. The hybrid requirement with specific in-office days is a key detail for operational planning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Home Furnishings, Kitchenware, Tabletop) Company Size: Large (Williams-Sonoma, Inc. is a major employer with thousands of employees globally). This means established processes, but also potential for specialized roles and significant cross-functional interaction. Founded: 1956. A long history indicates stability, established brand values, and a deep understanding of its market.

Team Structure:

• The Sr. Graphic Designer reports to the Sr. Manager of Creative Services, indicating a clear reporting hierarchy within the Creative Services department.
• This department likely collaborates closely with Marketing, E-commerce, Merchandising, and potentially Product Development teams.
• The team structure would involve other designers (junior, mid-level), art directors, copywriters, and potentially production artists, fostering a collaborative creative environment.

Methodology:

• Data-Driven Creativity: The emphasis on aligning designs with business objectives and supporting marketing/e-commerce strategies suggests a data-informed approach to creative work, where performance metrics influence design decisions.
• Brand Consistency Focus: A core methodology will be maintaining a cohesive brand identity across all channels, requiring adherence to established brand guidelines and potentially contributing to their evolution.
• Agile Project Execution: Managing multiple projects and deadlines implies an agile or iterative approach to creative production, with clear project management and communication protocols.

Company Website: https://www.williams-sonoma.com/

📝 Enhancement Note: Working within a large retail organization like Williams-Sonoma means operating within established brand frameworks and marketing strategies. The creative team likely plays a crucial role in translating these strategies into compelling visuals that drive sales and brand loyalty. The "Rejuvenation" aspect of the title might signal an internal initiative to modernize or refresh brand assets, offering an exciting opportunity for impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role within the Creative Services function, with a strong emphasis on operational execution and strategic input in design. It sits above junior and mid-level designers and reports into management. Reporting Structure: Reports directly to the Sr. Manager of Creative Services, indicating mentorship and guidance from a seasoned leader in the creative field. This relationship is key for understanding strategic vision and operational expectations. Operations Impact: The role's output directly impacts marketing campaign effectiveness, e-commerce conversion rates, and overall brand perception. By creating impactful visuals and streamlining design processes, the Sr. Graphic Designer contributes to operational efficiency and revenue generation for the company.

Growth Opportunities:

• Lead Designer/Art Director Path: Potential to grow into an Art Director role, taking on more conceptual leadership and managing junior creative staff or specific project streams.
• Specialization: Opportunity to deepen expertise in areas like motion graphics, video editing, or UX/UI design if those skills are further developed and align with business needs.
• Cross-Functional Projects: Involvement in broader marketing or brand initiatives, offering exposure to different facets of the business and enhancing strategic perspective.
• Process Improvement Contribution: Leading or contributing significantly to the development of design systems or workflow optimizations, showcasing operational leadership potential.

📝 Enhancement Note: As a Senior role, the expectation is not just execution but also contribution to process improvement and strategic thinking. Growth opportunities are likely tied to demonstrating leadership in design execution, process optimization, and strategic alignment with business goals.

🌐 Work Environment

Office Type: Primarily an office-based role with a hybrid component. The 4-day in-office requirement suggests a collaborative workspace designed for team interaction, brainstorming, and access to necessary resources. Office Location(s): Portland, Oregon. This location likely offers a vibrant city environment with access to talent and resources relevant to creative industries. Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where designers interact with managers, marketing teams, and potentially other creative professionals. This fosters idea exchange and efficient problem-solving.
• Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Cloud) and potentially company-specific digital asset management (DAM) systems or project management tools.
• Team Interaction: Opportunities to engage with colleagues in brainstorming sessions, project reviews, and cross-functional meetings, crucial for alignment and creative synergy. Work Schedule: A standard 40-hour work week, with the specific requirement of being in the Portland office Monday-Thursday. The fifth day offers potential flexibility, which could be remote or based on project needs.

📝 Enhancement Note: The hybrid model with mandated office days emphasizes the company's value for in-person collaboration, feedback, and team cohesion, which is common in creative operations to ensure alignment and efficient project flow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Creative Assessment: A key stage involving a review of your submitted portfolio. This may be followed by a direct conversation with the Sr. Manager of Creative Services or an Art Director to discuss your work, design process, and strategic thinking.
• Skills Test/Creative Challenge: You might be asked to complete a small design task or a case study related to a hypothetical Williams-Sonoma project to assess your skills, approach, and ability to meet project requirements under specific constraints.
• Cross-Functional Interviews: Interviews with members of teams you'd collaborate with (e.g., Marketing, E-commerce) to evaluate communication, collaboration, and alignment with business goals.
• Final Interview: Potentially with a higher-level manager or director to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects. Prioritize those that demonstrate success in digital marketing, print design, and alignment with brand objectives.
• Showcase Process: For each project, clearly articulate the problem, your role, your design process (sketches, iterations, tool usage), and the outcome (quantifiable results if possible). Use text descriptions and visuals effectively.
• Highlight Figma & Adobe Skills: Ensure your portfolio includes examples that clearly demonstrate your proficiency in Figma and the Adobe Creative Suite.
• Address "Rejuvenation" Aspect: If possible, include a project where you refreshed a brand's visual identity or introduced new creative concepts.
• Prepare a Walkthrough: Be ready to present your portfolio verbally, explaining your thought process and justifying your design decisions.

Challenge Preparation:

• Understand the Brand: Research Williams-Sonoma's current branding, marketing campaigns, and target audience. Familiarize yourself with their visual style and messaging.
• Practice Design Exercises: Be prepared for tasks that might involve creating a social media graphic, designing an email header, or mock-up a web banner based on a given brief. Focus on speed, creativity, and adherence to brand.
• Articulate Your Process: Practice explaining your design workflow, how you handle feedback, and how you ensure projects meet business objectives.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to not only show their work but also to articulate the strategic thinking and operational efficiency behind it. A creative challenge is highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and potentially managing design systems. Proficiency in its advanced features is expected.
• Adobe Creative Cloud:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print materials like catalogs, flyers, and brochures. Analytics & Reporting:
• While not explicitly a designer's primary tool, familiarity with how design performance is tracked (e.g., understanding A/B testing results, website analytics) is beneficial. Tools like Google Analytics or internal dashboarding software (e.g., Tableau, Power BI) might be used by marketing teams, and designers may need to interpret data from these. CRM & Automation:
• Not directly used by designers, but understanding how marketing automation platforms (e.g., Marketo, HubSpot) deliver creative assets can be helpful context. Other Potential Tools:
• Motion Design Tools: Adobe After Effects (preferred) for animation and motion graphics.
• Video Editing Tools: Adobe Premiere Pro for basic video editing.
• Digital Asset Management (DAM) Systems: Experience with DAMs for organizing and distributing creative assets is a plus.
• Project Management Software: Tools like Asana, Trello, or Jira might be used for task tracking and workflow management.

📝 Enhancement Note: Figma and the full Adobe Creative Suite are non-negotiable. Demonstrating familiarity with how design integrates into marketing automation and analytics processes will set candidates apart.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working effectively with cross-functional teams to achieve shared goals.
• Efficiency: Commitment to optimizing design workflows and processes to meet deadlines and deliver high-quality results promptly.
• Brand Stewardship: Dedication to upholding and enhancing the Williams-Sonoma brand identity through consistent and impactful design.
• Data-Informed Creativity: Using insights from marketing performance and customer behavior to guide creative decisions and improve design effectiveness.
• Continuous Improvement: A proactive approach to learning new tools, techniques, and industry trends to elevate creative output and operational processes.

Collaboration Style:

• Cross-Functional Integration: Expect active participation in meetings and discussions with Marketing, E-commerce, and Merchandising teams to ensure designs align with broader business strategies.
• Feedback Incorporation: Openness to receiving and incorporating feedback from stakeholders, including managers and team members, to refine designs and achieve project objectives.
• Knowledge Sharing: A culture that encourages sharing best practices, design techniques, and insights within the creative team to foster collective growth and efficiency.

📝 Enhancement Note: The culture likely values a blend of creative excellence and operational discipline. Designers are expected to be team players who can contribute creatively while also managing their workload efficiently and aligning with business needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating marketing objectives and brand guidelines into compelling designs that also meet commercial goals.
• Managing Multiple Stakeholder Requests: Juggling feedback and requirements from various departments and individuals, ensuring all needs are addressed efficiently and effectively.
• Meeting Tight Deadlines: Delivering high-quality creative assets under pressure, typical in the fast-paced retail marketing environment.
• Adapting to Evolving Trends: Staying current with design trends, digital platforms, and consumer expectations while maintaining brand consistency.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, or explore new tools like After Effects for motion graphics.
• Brand Strategy Exposure: Gaining deeper insight into marketing and e-commerce strategies, enhancing understanding of how design contributes to business success.
• Mentorship: Learning from the Sr. Manager of Creative Services and other senior team members, developing both creative and professional skills.
• Project Variety: Working on diverse projects across different product categories and marketing channels, expanding creative range and experience.

📝 Enhancement Note: This role offers a solid foundation for growth within the creative field, particularly for those interested in brand management, digital marketing, or creative operations. Overcoming challenges requires strong organizational skills and a proactive approach to learning.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing brief into a visual concept for a new campaign?" (Focus on your process, research, and initial ideation steps).
• "Describe a time you had to balance conflicting feedback from different stakeholders on a design project. How did you resolve it?" (Highlight your communication, negotiation, and decision-making skills).
• "How do you ensure your designs are not only aesthetically pleasing but also drive specific business outcomes, such as increased conversion rates or brand engagement?" (Connect design to metrics and business objectives).
• "What is your process for staying updated on design trends and incorporating them into your work without compromising brand integrity?" (Showcase your proactive learning and strategic application of trends).

Company & Culture Questions:

• "What specifically interests you about Williams-Sonoma and our brand's visual identity?" (Demonstrate research and genuine interest).
• "How do you see yourself contributing to a hybrid work environment, balancing in-office collaboration with remote flexibility?" (Address the specific work arrangement).
• "Describe your ideal creative team dynamic and how you contribute to a positive and productive team culture." (Align your values with the company's likely culture).

Portfolio Presentation Strategy:

• Structure: For each project, use a clear narrative: Problem -> Solution -> Outcome.
• Visuals: Use high-quality mockups and clear visuals. Don't overload slides with text.
• Process Emphasis: Briefly explain key steps in your design process for each project.
• Tool Mention: Naturally weave in mentions of Figma and Adobe Creative Cloud where relevant to your process.
• Quantify Impact: If possible, include metrics or describe the positive impact of your design work.
• Conciseness: Be mindful of time; aim for 2-3 minutes per project.

Challenge Preparation:

• Brand Immersion: Deeply understand Williams-Sonoma's visual language, recent campaigns, and target audience.
• Tool Readiness: Ensure your Figma and Adobe Creative Cloud skills are sharp and you can quickly produce clean, on-brand assets.
• Brief Interpretation: Practice quickly grasping a design brief and identifying key requirements and objectives.
• Time Management: If given a timed challenge, practice working efficiently under pressure.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent but also operational efficiency, strategic thinking, and a strong understanding of brand and business objectives. Be ready to articulate your process and defend your design choices.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit Your Application Online: Navigate to the provided Oracle Cloud portal link and complete the application form.
• Portfolio Optimization: Carefully curate your online portfolio to highlight your strongest, most relevant work. Prioritize projects showcasing digital marketing, print design, and successful brand execution. Prepare 2-3 detailed case studies that illustrate your problem-solving process and measurable results.
• Resume Tailoring: Update your resume to emphasize your 5+ years of experience, proficiency in Figma and Adobe Creative Cloud, project management skills, and any experience in retail or e-commerce. Use keywords from the job description naturally.
• Interview Preparation: Practice articulating your design process, justifying your creative decisions, and discussing how your work aligns with business objectives. Prepare to present your portfolio confidently and discuss your experience with the "Rejuvenation" aspect if applicable.
• Company Research: Gain a thorough understanding of Williams-Sonoma's brand, current marketing efforts, and company values. Familiarize yourself with their visual identity and the competitive landscape of the home furnishings retail market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.