Sr. Graphic Designer (Events)

📍 Job Overview

Job Title: Sr. Graphic Designer (Events) Company: MotivAction LLC. Location: Overland Park, Kansas, United States Job Type: Full-Time Category: Marketing & Design Operations Date Posted: August 09, 2025 Experience Level: Mid-Senior Level (5-10 Years) Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in driving the visual strategy and execution for large-scale events, requiring a blend of creative vision and operational efficiency.
• The Senior Graphic Designer will lead the conceptualization and delivery of impactful visual assets, from environmental graphics to digital marketing materials, ensuring brand consistency and attendee engagement.
• Proficiency in leading design projects from inception to completion, managing multiple deliverables, and collaborating with cross-functional teams to achieve event objectives is critical.
• Success in this position hinges on the ability to translate client visions into compelling visual narratives that enhance the overall event experience and achieve strategic marketing goals.

📝 Enhancement Note: While the raw input describes a Graphic Designer role, the emphasis on "Events," "immersive environmental graphics," "large-scale installations," and "client objectives" strongly suggests a need for operational rigor in project management, vendor coordination (production artists), and budget awareness, aligning it with a Marketing Operations or Event Operations function. The "Sr." title implies leadership, mentorship, and strategic input beyond pure design execution.

📈 Primary Responsibilities

• Lead end-to-end design projects for events, from initial concept development and creative strategy to final asset delivery and production oversight, ensuring all visual elements align with client branding and event objectives.
• Develop and execute innovative design solutions for complex event challenges, including immersive environmental graphics, large-scale signage, directional collateral, and experiential installations that create memorable attendee journeys.
• Produce a comprehensive suite of event-related design collateral, encompassing pre-trip materials, welcome packets, high-end product packaging, amenity cards, labels, luggage tags, menu cards, place cards, event websites, and high-impact email marketing campaigns and customized mobile app graphics.
• Collaborate closely with cross-functional teams, including marketing strategists and production specialists, to advise on and integrate design elements across client-facing websites, email marketing, and other digital channels, ensuring a cohesive brand experience.
• Manage the creation and organization of event collateral summaries, coordinate with production artists on order quantities, shipping timelines, and hard cost budgets, ensuring projects are delivered on time and within financial parameters.
• Mentor and provide constructive feedback to junior designers, fostering a collaborative and high-performing creative team environment, and contributing to the overall skill development within the department.
• Stay abreast of emerging design trends, event technologies, and industry best practices, proactively applying new insights to enhance creative output and drive innovation in event visual strategies.
• Contribute to the continuous improvement of design processes and workflows, implementing best practices to boost team efficiency, quality, and overall output effectiveness.

📝 Enhancement Note: The responsibilities have been expanded to emphasize the operational aspects of managing event design projects, including client collaboration, production coordination, budget awareness, and team leadership, which are critical for a senior-level role in this domain.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree in Graphic Design, Visual Communications, Marketing, or a closely related field. This educational foundation provides the theoretical understanding of design principles, branding strategy, and marketing integration essential for a senior role.

Experience:

• Minimum of 6 years of professional experience in graphic design, with a significant focus on event design, brand activations, or related experiential marketing projects. This level of experience indicates a proven track record in handling complex projects, managing client expectations, and developing sophisticated visual solutions.

Required Skills:

• Advanced Proficiency in Design Software: Expert-level command of Adobe Creative Suite (InDesign, Photoshop, Illustrator) for creating high-quality print and digital assets, including complex layouts, photo retouching, and vector graphics.
• Event Design Expertise: Proven ability to conceptualize and execute environmental graphics, large-scale signage, experiential installations, and event collateral that enhance attendee experiences and align with event themes.
• Project Leadership & Management: Demonstrated experience in leading design projects from concept through completion, managing timelines, resources, and deliverables effectively, often in a fast-paced event production environment.
• Client Presentation & Communication: Strong verbal and written communication skills to effectively present creative concepts, design strategies, and project updates to clients and internal stakeholders, articulating the strategic rationale behind design decisions.
• Collaborative Teamwork: Ability to work effectively within a cross-functional team, including marketing, event planning, and production departments, fostering strong working relationships and contributing to shared project goals.

Preferred Skills:

• Agency or Event Production Experience: Prior experience within an agency setting or a dedicated event production company, providing a deep understanding of event timelines, vendor management, and the unique demands of live event design.
• Digital Design & Marketing Integration: Experience designing for event websites, email marketing campaigns, and mobile applications, understanding how to create engaging digital experiences that complement physical events.
• Mentorship & Team Development: Proven ability to mentor junior designers, provide constructive feedback, and contribute to the growth and development of a creative team.
• Budget & Production Management: Familiarity with managing hard cost budgets for print and production, understanding order quantities, shipping logistics, and working with production artists to ensure efficient and cost-effective execution.
• Brand Strategy Acumen: A strong understanding of brand identity, messaging, and how to translate these elements into compelling visual experiences that resonate with target audiences.

📝 Enhancement Note: The required skills have been augmented to include specific operational competencies like project leadership, client communication, and cross-functional collaboration, which are crucial for a Senior Graphic Designer role focused on events. Preferred skills highlight industry-specific knowledge that would make a candidate stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Event-Specific Case Studies: Showcase 2-3 detailed case studies of past event design projects, highlighting the project's objectives, your role, the design process, key challenges, and the impact of your visual solutions on the overall event success.
• Environmental Graphics & Large-Scale Design: Include examples of environmental graphics, large-scale signage, and immersive installations, demonstrating your ability to think spatially and create impactful visual experiences for physical spaces.
• Print & Digital Collateral Examples: Present a diverse range of print materials (e.g., invitations, signage, packaging) and digital assets (e.g., email campaigns, web graphics) that reflect a high standard of design quality, brand consistency, and strategic application.
• Demonstration of Design Process: Clearly articulate your design process for at least one key project, illustrating how you move from initial brief and research to concept development, iteration, feedback incorporation, and final production-ready files.
• Problem-Solving & Client Focus: Highlight instances where your design solutions addressed specific client challenges or business objectives, showcasing your strategic thinking and client-centric approach to design.

Process Documentation:

• Workflow Design: Provide examples of how you've documented or optimized design workflows for event projects, illustrating methods for managing creative briefs, asset creation, review cycles, and production handoffs.
• Collaboration & Feedback Loops: Illustrate how you manage feedback from clients and internal stakeholders, including any systems or processes used to gather, organize, and implement revisions efficiently.
• Production Management: Detail your process for preparing design files for various production methods (e.g., large-format printing, digital displays), including quality control checks and coordination with vendors or production teams.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only showcases design skills but also demonstrates operational capabilities relevant to event production, such as process documentation, collaboration management, and production readiness.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Graphic Designer with 6+ years of experience in a hybrid work environment, located in the Kansas City metropolitan area (Overland Park, KS), the estimated salary range for this position is $75,000 - $95,000 annually. This estimate considers the specialized nature of event design, leadership responsibilities, and the cost of living in the region.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance coverage.
• Paid Long-Term Disability and Life Insurance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options for pre-tax healthcare savings.
• Access to voluntary benefits such as critical illness, hospital, and pet insurance, offering expanded coverage options.
• Employee benefit education, campaigns, and wellness opportunities to support employee well-being.
• 401k retirement plan with company matching contributions and financial planning resources.
• Education reimbursement program to support ongoing professional development.
• Employee Assistance Program (EAP) offering confidential counseling and support services.
• Generous Paid Time Off (PTO) and 13 paid holidays, providing ample opportunity for rest and rejuvenation.
• Rewards and incentives programs recognizing birthdays, work anniversaries, professional milestones, and employee achievements.
• Employee referral bonuses for successful candidate referrals.
• Opportunities for career growth and advancement within the organization.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week. While a hybrid work model is in place, flexibility may be needed to accommodate event deadlines, client meetings, and project demands, potentially involving occasional extended hours or weekend work during peak event periods.

📝 Enhancement Note: A salary range has been estimated based on the role's seniority, specialization in event design, geographic location, and typical compensation for similar positions in the US market. The benefits list has been expanded to highlight specific offerings that appeal to professionals seeking comprehensive support and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Augeo operates within the Customer Loyalty and Engagement Platform Technology sector, a dynamic industry focused on leveraging technology to build and maintain meaningful connections between businesses and their customers, employees, and partners. This context implies a company that values innovation, data-driven strategies, and the creation of impactful experiences.

Company Size:

• Augeo serves hundreds of clients, including over 70 Fortune 500 companies, representing millions of end users. While specific employee count isn't provided, this scale suggests a well-established, global organization with robust operational processes and a significant market presence. For operations professionals, this means opportunities to work on large-scale projects, collaborate with diverse teams, and contribute to impactful, enterprise-level solutions.

Founded:

• Founded by entrepreneurs, operators, and innovators, Augeo has a culture rooted in innovation and a forward-thinking approach. While the founding date isn't specified, this entrepreneurial spirit likely translates into a dynamic work environment that encourages creative problem-solving and continuous improvement.

Team Structure:

• The Graphic Design team likely operates within a broader marketing or creative services department. It is expected to include a mix of specialists in areas like branding, digital design, and environmental graphics, with a Senior Graphic Designer providing leadership and mentorship.
• Reporting Structure: The Senior Graphic Designer would likely report to a Creative Director, Director of Marketing, or a similar leadership role overseeing creative output and strategy.
• Cross-functional Collaboration: This role will necessitate close collaboration with event management teams, client success managers, marketing strategists, production teams, and potentially sales to ensure cohesive and impactful event experiences aligned with client business objectives.

Methodology:

• Data Analysis & Insights: Augeo's focus on loyalty and engagement platforms suggests a data-driven approach to understanding customer behavior and measuring the effectiveness of engagement strategies. Design decisions are likely informed by data insights related to user experience, campaign performance, and brand perception.
• Workflow Planning & Optimization: As a global leader, Augeo likely employs structured project management methodologies to ensure efficient delivery of complex, multi-faceted client projects, emphasizing clear workflows, communication protocols, and quality assurance.
• Automation & Efficiency Practices: Given the scale of operations and client base, there's an expectation of leveraging technology and automation to streamline processes, enhance productivity, and maintain high standards of output across creative and operational functions.

Company Website:

• https://www.augeo.com/

📝 Enhancement Note: The company context has been elaborated to highlight the implications for operations professionals, emphasizing the data-driven nature, scale of operations, and collaborative environment inherent in a global engagement platform leader.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a Mid-Senior to Senior level within the creative operations and marketing functions. It requires not just strong design execution but also the ability to lead projects, mentor junior staff, and contribute strategically to event design concepts and execution. The scope involves managing complex deliverables and influencing visual outcomes for significant client events.

Reporting Structure:

• The Senior Graphic Designer will likely report to a Creative Director or Head of Design/Marketing. This structure places them in a position to influence creative strategy while also needing to manage upward communication regarding project status, challenges, and creative direction. They will also be responsible for guiding and developing junior designers on the team.

Operations Impact:

• The visual design produced by this role has a direct impact on the attendee experience, brand perception, and overall success of client events. High-quality, strategically aligned visuals can enhance engagement, reinforce brand messaging, drive desired actions (e.g., participation, information gathering), and ultimately contribute to client satisfaction and retention, which are key operational metrics for Augeo.

Growth Opportunities:

• Creative Leadership Path: Progression to Creative Director, Design Manager, or Lead Designer roles, overseeing larger creative teams and more complex strategic initiatives.
• Specialization in Event Experience Design: Deepening expertise in experiential design, immersive environments, and large-scale event production, potentially leading to specialized roles in event strategy or creative direction for events.
• Cross-Functional Movement: Opportunities to move into broader marketing operations, project management, or client success roles, leveraging design expertise within a more operational or client-facing capacity.
• Skill Development: Continuous learning opportunities through industry conferences, workshops, and access to new design technologies and software, fostering ongoing professional development in a rapidly evolving creative landscape.

📝 Enhancement Note: This analysis focuses on how the role fits within an operational career path, highlighting the strategic impact and potential for growth beyond traditional design roles, emphasizing leadership and cross-functional development.

🌐 Work Environment

Office Type:

• The company operates on a hybrid work model, suggesting a blend of in-office collaboration and remote work flexibility. This environment is designed to foster team cohesion and in-person brainstorming while allowing for individual focus and work-life balance. For operations professionals, this means understanding how to manage projects and collaborate effectively across different work settings.

Office Location(s):

• The primary office location is in Overland Park, Kansas (7309 W 80th St, Overland Park, KS 66204). This location in the Kansas City metropolitan area provides access to a vibrant business community and potentially a hub for event-related industries.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaborative work sessions, team meetings, and brainstorming activities, particularly when in the office. This fosters a dynamic exchange of ideas essential for creative problem-solving in event design.
• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), project management tools, and communication platforms will be essential. The work environment likely supports a robust technological infrastructure to facilitate both in-office and remote productivity.
• Operations Team Interaction: Opportunities for direct interaction with other creative professionals, marketing teams, and project managers will be frequent, facilitating knowledge sharing, feedback loops, and the seamless execution of event design projects.

Work Schedule:

• Standard full-time working hours (approximately 40 hours per week) are expected. However, given the nature of event design and client service, there may be a need for flexibility to meet critical deadlines, accommodate client time zones, or attend to urgent project requirements, especially during peak event seasons or pre-event phases.

📝 Enhancement Note: The description of the work environment focuses on the operational implications of a hybrid model, emphasizing collaboration, technology access, and the need for flexibility in managing event-driven schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR or recruiter screening to assess basic qualifications, experience, and cultural fit, often including a review of the resume and portfolio link.
• Portfolio Review & Creative Discussion: A session with the hiring manager or a senior creative lead to discuss design philosophy, approach to event design challenges, and review specific portfolio pieces. Expect questions about your process, problem-solving skills, and how you handle feedback.
• Skills Assessment/Creative Challenge: Candidates may be asked to complete a short design exercise or a hypothetical scenario related to event design to evaluate their practical skills, creative thinking, and ability to work under constraints.
• Team/Cross-Functional Interviews: Interviews with potential team members or colleagues from related departments (e.g., event management, marketing) to assess collaboration style, communication skills, and cultural alignment.
• Final Interview: A concluding interview, potentially with a higher-level executive, to finalize the decision, discuss role expectations, and cover any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant event design projects that showcase your range, leadership capabilities, and impact. Prioritize projects that demonstrate environmental graphics, large-scale installations, and comprehensive collateral suites.
• Tell a Story: For each project, clearly articulate the client's objective, your role and responsibilities, the creative process, key design decisions and their rationale, challenges faced, and the quantifiable or qualitative results achieved. Use visuals effectively to support your narrative.
• Highlight Operational Aspects: Emphasize any project management, production coordination, budget considerations, or cross-functional collaboration aspects within your case studies. This demonstrates your understanding of the broader operational context of event design.
• Showcase Technical Proficiency: Ensure your portfolio clearly demonstrates advanced skills in Adobe Creative Suite and any relevant digital design tools.
• Prepare for Questions: Anticipate questions about your design choices, how you handle constructive criticism, your approach to tight deadlines, and your experience mentoring junior designers.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the brief, identifying key objectives, target audience, and constraints.
• Think Strategically: Approach the challenge by first outlining your strategy, considering the event's brand, theme, and attendee experience.
• Focus on Impact: Design solutions that are not only visually appealing but also strategically effective in meeting the stated goals.
• Practice Presentation: Rehearse presenting your solution concisely and clearly, explaining your thought process and design rationale as you would in an interview.

📝 Enhancement Note: This section provides actionable advice tailored to the application and interview process for a senior design role focused on events, emphasizing portfolio strategy and preparation for potential creative assessments.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Expert Level):
  • Adobe InDesign: For layout design of print collateral, invitations, signage, and event guides.
  • Adobe Photoshop: For image editing, retouching, digital asset creation, and mockups.
  • Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations used in environmental graphics and branding.
• Presentation Software: PowerPoint, Keynote, or Google Slides for creating and delivering client presentations and internal concept reviews.
• Project Management Tools: Familiarity with tools like Asana, Trello, Monday.com, or Jira for tracking project progress, managing tasks, and collaborating with teams.
• Collaboration & Communication Platforms: Slack, Microsoft Teams, Zoom for real-time communication, virtual meetings, and team collaboration in a hybrid environment.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): To understand user behavior on event websites and inform digital design decisions.
• Email Marketing Platform Analytics: To track the performance of email campaigns (e.g., open rates, click-through rates) and optimize content and design.
• Internal Reporting Dashboards: Experience working with or contributing to internal dashboards that track project status, budget adherence, and team performance.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how design assets integrate with CRM data for personalized marketing campaigns or client outreach.
• Marketing Automation Platforms (e.g., Marketo, Pardot): Experience designing assets for use within these platforms to automate and scale marketing efforts.
• Digital Asset Management (DAM) Systems: Familiarity with DAM systems for organizing, storing, and retrieving design assets efficiently.

📝 Enhancement Note: This section details the specific software and technology stack expected for a Senior Graphic Designer role focused on events, highlighting the importance of design tools, project management software, and digital marketing platforms.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, impactful design solutions that meet client objectives and exceed expectations, ensuring meticulous attention to detail in all deliverables.
• Collaboration & Partnership: Fostering a collaborative environment where ideas are shared freely, feedback is constructive, and cross-functional teams work together seamlessly to achieve common goals.
• Innovation & Creativity: Encouraging a culture of creative exploration and forward-thinking design, pushing boundaries to develop unique and memorable event experiences.
• Client-Centricity: Prioritizing client needs and objectives by understanding their vision and translating it into effective visual strategies that drive engagement and satisfaction.
• Efficiency & Process Improvement: Valuing streamlined workflows, effective resource management, and continuous improvement of design processes to enhance productivity and output quality.

Collaboration Style:

• Proactive Communication: Engaging in open and frequent communication with team members and stakeholders to ensure alignment, share progress, and address potential issues proactively.
• Feedback Integration: Actively seeking and incorporating feedback from peers, managers, and clients to refine designs and ensure they meet project requirements and strategic goals.
• Knowledge Sharing: Willingness to share expertise, mentor junior designers, and contribute to a learning environment where best practices and new techniques are discussed and adopted.
• Problem-Solving Focus: Approaching challenges with a solutions-oriented mindset, working collaboratively to overcome obstacles and deliver successful outcomes for event projects.

📝 Enhancement Note: This section outlines the core values and collaboration styles that are likely emphasized within Augeo's creative and operational teams, providing insight into the expected professional conduct and team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Constraints: Effectively translating innovative design concepts into practical, budget-conscious solutions that meet specific client requirements and event logistics.
• Managing Multiple High-Profile Events Simultaneously: Juggling the design demands of several concurrent events, each with unique branding, themes, and production timelines, requiring exceptional organizational and prioritization skills.
• Adapting to Evolving Event Trends and Technologies: Staying current with the latest trends in event design, experiential marketing, and digital integration, and adapting creative approaches accordingly.
• Ensuring Brand Consistency Across Diverse Touchpoints: Maintaining a cohesive brand identity and visual message across a wide array of physical and digital assets, from large-scale environmental graphics to small print details and digital communications.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Access to training and resources for mastering new features in Adobe Creative Suite or exploring emerging design software relevant to event and experiential design.
• Industry Conferences & Workshops: Opportunities to attend industry events (e.g., design conferences, event marketing summits) to gain insights into new trends, network with peers, and learn from industry leaders.
• Mentorship Programs: Participation in formal or informal mentorship programs to receive guidance from senior designers or creative leaders, fostering career development and skill enhancement.
• Cross-Functional Project Exposure: Gaining experience by working on diverse projects across different industries or event types, broadening design expertise and understanding of various client needs.

📝 Enhancement Note: This section identifies potential challenges inherent in a senior event design role and outlines specific learning and development avenues that Augeo may offer, providing a realistic outlook on role demands and career progression.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "Describe a time you had to manage the design process for a large-scale event with tight deadlines and multiple stakeholders. What was your approach, and how did you ensure all visual elements were consistent and impactful?" (Focus on process, project management, and stakeholder communication.)
• Collaboration & Stakeholder Management: "How do you approach client feedback, especially when it conflicts with your initial design vision? Can you share an example of a challenging client interaction and how you successfully navigated it?" (Highlight communication, negotiation, and client-centric problem-solving.)
• Problem-Solving & Efficiency: "Imagine a scenario where a key event venue changes its layout last minute, requiring significant adjustments to environmental graphics. How would you quickly reassess and adapt the design strategy and production plan?" (Demonstrate adaptability, quick thinking, and process efficiency.)

Company & Culture Questions:

• Company Operations: "Based on your understanding of Augeo's business, how do you see design contributing to the success of client engagement and loyalty programs?" (Show research into the company's core business and strategic alignment.)
• Team Dynamics: "What is your preferred style of collaboration within a creative team, especially in a hybrid work environment? How do you contribute to a positive and productive team culture?" (Focus on teamwork, communication, and adaptability.)
• Impact Measurement: "How do you measure the success of your design work in the context of an event? What metrics do you consider most important for evaluating visual impact and attendee engagement?" (Demonstrate an understanding of results-oriented design and ROI.)

Portfolio Presentation Strategy:

• Impactful Introductions: Begin each project case study with a clear, concise summary of the client's goals and your role.
• Visual Storytelling: Use high-quality images and mockups to illustrate your designs. Explain the context and purpose of each visual element presented.
• Process Walkthrough: Clearly articulate your design process for at least one project, showing how you moved from concept to execution, including any problem-solving steps.
• Highlight Operational Contributions: Explicitly mention any project management, production coordination, or budget-related aspects you handled to showcase your operational capabilities.
• Concise and Engaging Delivery: Practice your presentation to ensure it flows well, stays within the allocated time, and effectively communicates your skills and experience. Be prepared to answer detailed questions about your work.

📝 Enhancement Note: These interview questions are crafted to probe the candidate's operational thinking, strategic design capabilities, and collaborative approach, aligning with the demands of a senior role in event design. The portfolio presentation strategy emphasizes demonstrating both creative and operational strengths.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the recruiting portal.
• Portfolio Customization: Tailor your portfolio to prominently feature event design projects, specifically highlighting environmental graphics, large-scale installations, and cohesive collateral suites. Ensure case studies clearly articulate your design process, problem-solving approach, and the impact of your work.
• Resume Optimization: Update your resume to emphasize relevant experience, quantifiable achievements, leadership responsibilities, and proficiency in design software and event-specific design tasks. Use keywords relevant to graphic design, event production, and project management.
• Interview Preparation: Practice articulating your design philosophy, process, and project outcomes. Be ready to discuss your experience with client management, cross-functional collaboration, and how you contribute to team efficiency and operational excellence. Prepare specific examples for behavioral questions.
• Company Research: Thoroughly research Augeo, understanding their client base, engagement platform technology, and company culture. Identify how your design skills and operational approach can best support their mission and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.