Sr Graphic Designer (Chico's)

📍 Job Overview

Job Title: Sr Graphic Designer (Chico's) Company: Chico's FAS, Inc. Location: Fort Myers, Florida, United States Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: November 06, 2025 Experience Level: 5-10 Years

🚀 Role Summary

• This role is pivotal in translating brand and product narratives into compelling visual collateral across all Omni-channel touchpoints for Chico's.
• The Senior Graphic Designer will conceptualize and execute strategic creative solutions that resonate emotionally with current and prospective customers, ensuring a cohesive brand story.
• A key responsibility involves upholding and advancing brand creative integrity through innovative design across digital, print, and other marketing materials.
• This position requires a strong understanding of fashion and retail trends, translating them into impactful design strategies that support marketing objectives and enhance customer engagement.

📝 Enhancement Note: While the input title is "Sr Graphic Designer," the context provided (fashion/retail focus, Omni-channel, brand storytelling) indicates this role is deeply embedded within the Go-To-Market (GTM) and Marketing Operations sphere, requiring a strategic design approach rather than purely tactical execution.

📈 Primary Responsibilities

• Support the end-to-end creative process for assigned seasonal campaigns, collaborating closely with the Creative Lead to develop concepts and layout designs that strictly adhere to established brand standards.
• Develop sophisticated graphics and layouts for a diverse range of marketing channels and collateral, ensuring visual consistency and brand alignment.
• Produce and optimize final digital artwork for various platforms, ensuring high-quality output and efficient delivery.
• Create reusable digital templates to streamline workflows and maintain brand consistency across different marketing initiatives.
• Partner with the marketing services team to oversee retouching processes for all channels, ensuring aesthetic quality and brand representation.
• Collaborate closely with the copy team to ensure seamless integration of text and visuals, effectively delivering cohesive product and brand stories.
• Maintain and champion brand individuality and standards across all marketing channels, from in-store displays to digital advertisements.
• Adhere rigorously to production schedules, Product Lifecycle Management (PLC) timelines, and key deliverables, ensuring projects are completed on time and within scope.
• Work collaboratively with cross-functional partners (e.g., Merchandising, Marketing, E-commerce) to ensure all design solutions meet deadlines, objectives, and budget parameters, requiring strong project management and communication skills.
• Contribute to creative team presentations, articulating design concepts and strategic rationale effectively.
• Continuously research, identify, and share current industry design trends in fashion, style, popular culture, and social media as they relate to the Chico's brand and competitive landscape.
• Serve as a mentor to junior graphic and production artists, fostering skill development and knowledge sharing within the creative team.

📝 Enhancement Note: The responsibilities outlined strongly suggest a Senior Graphic Designer role that functions within a marketing operations framework, focusing on campaign execution, brand consistency, and cross-functional collaboration for Go-To-Market (GTM) initiatives.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Graphic Design, or a closely related field is required. Experience: A minimum of 5 years of dedicated experience in Graphic Design, with a specific focus on the Fashion/Retail industry, is essential.

Required Skills:

• Excellent knowledge of print and digital design principles, encompassing production skills and best practices.
• Exceptional mechanical/production skills, with deep expertise in typography, layout composition, and overall design aesthetics.
• Proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma.
• Strong understanding and application of HTML + CSS principles for digital design integration.
• A robust portfolio demonstrating a wide range of design skills, creativity, and successful project execution.
• Superior organizational skills and meticulous attention to detail, crucial for managing multiple projects and deadlines.
• Excellent troubleshooting abilities for design and production issues.
• Strong written, verbal, and visual communication skills, essential for clear articulation of design concepts and feedback.
• Demonstrated ability to build strong, collaborative working partnerships with cross-functional teams.
• Flexibility and adaptability to meet the evolving needs and demands of the fast-paced retail business environment.

Preferred Skills:

• Animation skills, particularly within Adobe After Effects, are a strong plus for dynamic content creation.
• Experience with iWork and Microsoft Office Suite for general productivity and collaboration.
• Knowledge of web design principles and practices.
• Experience with video editing software.
• Familiarity with responsive design best practices.
• Proficiency in Bootstrap and WordPress, indicating web development integration capabilities.

📝 Enhancement Note: The requirement for HTML/CSS, responsive design, and web design knowledge suggests a need for a designer who understands digital execution beyond static visuals, aligning with modern marketing operations needs for web content and digital campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of successful graphic design projects, with a strong emphasis on fashion and retail campaigns.
• Portfolio should clearly demonstrate the candidate's ability to translate marketing objectives into compelling visual narratives and strategic creative solutions.
• Examples should highlight proficiency in both print and digital design mediums, including campaign collateral, social media assets, website graphics, and email marketing templates.
• Include case studies or project breakdowns that illustrate the design process, problem-solving approach, and measurable impact or results achieved.

Process Documentation:

• Candidates are expected to articulate their design process, from initial concept development and client brief interpretation to final production and delivery, emphasizing workflow efficiency.
• Demonstrate an understanding of production workflows for both print and digital assets, including pre-press requirements and digital asset optimization.
• Showcase experience in adhering to and managing project timelines, production schedules, and brand guideline adherence within a structured creative process.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It should not only display aesthetic talent but also strategic thinking, process discipline, and an understanding of how design contributes to broader marketing and operational goals, especially in a retail context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in the fashion/retail sector in Fort Myers, Florida, the estimated annual salary range is between $70,000 and $95,000. This estimate considers the cost of living in the region, the seniority of the role, and the specialized industry experience required.

Benefits:

• Comprehensive health, dental, and vision insurance plans to support employee well-being.
• Generous paid time off (PTO) policy, including vacation, sick leave, and holidays, allowing for work-life balance.
• Employee discount on Chico's FAS brands, reflecting a commitment to employee engagement with the company's products.
• Opportunities for professional development, including workshops, training, and potential conference attendance to stay current with design trends and software.
• Retirement savings plan (e.g., 401k) with potential company match, supporting long-term financial planning.
• Potential for performance-based bonuses or incentives, recognizing contributions to successful campaign execution.

Working Hours: The standard working hours for this position are 40 hours per week, typically aligned with business needs and project deadlines. While the role is primarily on-site, flexibility may be offered based on project demands and team agreements, though core business hours must be covered.

📝 Enhancement Note: Salary range is an estimate based on industry data for similar roles in the specified location and experience level. Specific benefits may vary and should be confirmed with the employer. The working hours are standard full-time, with potential for limited flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Chico's FAS, Inc. operates within the dynamic and competitive Fashion Retail industry, focusing on women's apparel and accessories. This sector demands a keen understanding of consumer trends, brand identity, and effective marketing to drive sales across multiple channels. Company Size: Chico's FAS, Inc. is a large enterprise, employing approximately 16,000 associates across its brands and corporate functions. This size offers stability, extensive resources, and opportunities for career growth within a structured corporate environment. Founded: Chico's FAS, Inc. was founded in 1983, giving it a long-standing presence and established reputation in the fashion retail market. Its history reflects a deep understanding of its customer base and a proven ability to adapt to market changes.

Team Structure:

• The Graphic Design team likely operates within a broader Creative or Marketing department, potentially comprising a Creative Director, Art Directors, Senior Designers, Graphic Designers, and Production Artists.
• Reporting structure would typically place the Senior Graphic Designer under an Art Director or Creative Lead, with direct mentorship responsibilities for junior designers.
• Collaboration is expected to be high, involving close partnerships with Marketing, Merchandising, E-commerce, and potentially external agencies to ensure cohesive brand messaging and campaign execution across all Omni channels.

Methodology:

• Design conceptualization and execution are driven by marketing objectives, seasonal campaign themes, and brand strategy, requiring a blend of creativity and strategic alignment.
• Emphasis is placed on maintaining brand integrity and visual consistency across all touchpoints, from initial concept to final execution.
• Data-driven insights into customer preferences and market trends likely inform design decisions, especially in refining creative solutions for maximum impact.
• Workflow management focuses on adherence to production schedules, PLC timelines, and cross-functional collaboration to ensure timely and effective delivery of creative assets.

Company Website: https://www.chicosfas.com/

📝 Enhancement Note: The company's established history and large employee base suggest a well-defined corporate structure. The creative team likely plays a crucial role in translating brand strategy into tangible marketing assets, requiring strong collaboration and adherence to established processes.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Creative and Marketing function. It signifies a high degree of expertise, autonomy, and responsibility in graphic design, particularly within the fashion retail context. The role requires not only strong technical design skills but also strategic thinking, project management capabilities, and the ability to mentor junior team members.

Reporting Structure: The Senior Graphic Designer typically reports to an Art Director or Creative Lead. This structure allows for strategic guidance and oversight while providing the Senior Designer with the freedom to execute complex design projects and contribute to creative concept development.

Operations Impact: The impact of this role is directly tied to the effectiveness of marketing campaigns and brand communication. Strong visual design influences customer perception, drives engagement, and ultimately contributes to sales performance across all Omni channels. By ensuring brand creative integrity and executing compelling visual stories, the Senior Graphic Designer plays a vital role in customer acquisition, retention, and overall brand equity for Chico's FAS, Inc.

Growth Opportunities:

• Specialization: Potential to specialize further in areas such as digital campaign design, motion graphics, or brand identity development within fashion retail.
• Leadership: Progression to Art Director or Creative Lead roles, involving greater strategic input, team management, and client/stakeholder interaction.
• Skill Enhancement: Opportunities to deepen expertise in emerging design technologies, user experience (UX) design principles, or advanced animation and video editing, aligning with evolving industry demands.
• Cross-Functional Exposure: Potential to move into broader marketing roles or brand management positions, leveraging design expertise within a wider strategic framework.

📝 Enhancement Note: The "Senior" title and mentorship responsibility highlight a significant growth trajectory within the creative department, pointing towards leadership or advanced specialization opportunities.

🌐 Work Environment

Office Type: This position is based at the company's headquarters or a significant corporate office in Fort Myers, Florida, indicating a professional, corporate office environment. Office Location(s): Fort Myers, Florida, United States. This location likely offers standard office amenities and accessibility typical of a corporate hub.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with other creative professionals, marketing teams, and potentially cross-functional partners.
• Access to necessary design software, hardware, and other creative tools and technologies will be provided to facilitate efficient workflow and high-quality output.
• Opportunities for team brainstorming sessions, project reviews, and informal knowledge sharing are integral to the creative process within this environment.

Work Schedule: The role adheres to a standard 40-hour work week, typically within regular business hours. While the position is on-site, the dynamic nature of retail marketing may require occasional flexibility to meet project deadlines or urgent campaign needs.

📝 Enhancement Note: The on-site requirement in a corporate office setting suggests a structured work environment focused on collaboration and in-person synergy, typical for senior creative roles in established retail companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the submitted resume and portfolio to assess qualifications, experience, and alignment with brand aesthetics.
• Portfolio Presentation & Interview: Candidates will likely present their portfolio to a panel including the hiring manager, Art Director, and potentially other senior creative team members. This will involve discussing design rationale, process, and impact.
• Skills Assessment: A practical design challenge or test may be administered to evaluate technical proficiency, problem-solving skills, and ability to work within brand constraints under time pressure.
• Cross-Functional Interview: Potential interviews with key stakeholders from Marketing, Merchandising, or E-commerce to assess collaboration skills and understanding of Omni-channel strategies.
• Final Interview: A final discussion with senior leadership to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in fashion/retail, Omni-channel campaigns, and problem-solving. Tailor the selection to highlight relevance to Chico's brand identity and aesthetic.
• Showcase Process: For each project, clearly articulate the brief, your creative process, design challenges, solutions, and the measurable outcomes or impact. Use case study formats where possible.
• Highlight Technical Proficiency: Demonstrate expertise in Adobe Creative Suite, Figma, and any other relevant tools. Include examples of print production, digital asset optimization, and potentially animation or web design.
• Brand Alignment: Ensure your portfolio reflects an understanding of brand consistency and how to maintain it across diverse applications. Explain how you adapt your style to fit different brand voices.
• Prepare for Q&A: Be ready to discuss your design choices, inspirations, and how you handle feedback and revisions.

Challenge Preparation:

• Familiarize yourself with Chico's current marketing campaigns, brand aesthetic, and target audience.
• Practice designing under timed conditions, focusing on delivering a concept that meets the brief's requirements.
• Prepare to articulate your design decisions clearly and concisely, focusing on strategy and brand alignment.
• Consider how your design would integrate with other marketing elements (copy, photography, etc.) and across different channels.

📝 Enhancement Note: The emphasis on portfolio presentation and a potential design challenge indicates a rigorous evaluation process focused on both creative talent and practical application within the fashion retail context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop (image manipulation, digital assets), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print collateral).
• Figma: Increasingly important for collaborative design, prototyping, and UI/UX design for digital assets.
• Adobe After Effects: Preferred for animation, motion graphics, and dynamic visual content for digital campaigns.

Analytics & Reporting:

• While not a primary design tool, understanding how design performance is tracked (e.g., A/B testing results for digital assets) can be beneficial. Familiarity with tools used for web analytics (e.g., Google Analytics) and social media analytics can inform design choices.

CRM & Automation:

• Not directly applicable to the core design function, but understanding how creative assets are deployed through marketing automation platforms or CRM-integrated campaign tools can provide context.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Skills in After Effects are highly desirable for modern digital marketing. Understanding how designs integrate into broader campaign workflows is a plus.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries while staying true to brand identity.
• Collaboration: Valuing teamwork and open communication to achieve shared goals across departments.
• Brand Stewardship: A deep commitment to maintaining and elevating the Chico's brand through exceptional design.
• Customer Focus: Designing with an understanding of the target customer and aiming to create emotionally resonant experiences.
• Efficiency & Agility: A commitment to meeting deadlines and adapting to the fast-paced demands of the fashion retail industry.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, merchandising, and e-commerce teams to ensure cohesive campaign execution.
• Feedback-Driven: An openness to constructive criticism and iterative refinement of design concepts.
• Knowledge Sharing: A willingness to mentor junior designers and share best practices within the creative team.

📝 Enhancement Note: The culture likely emphasizes a blend of creative excellence and business acumen, requiring designers to be both artistic visionaries and effective collaborators within a corporate structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Meeting the need to maintain established brand standards while also developing fresh, trend-aware creative solutions.
• Pace of Retail: Adapting to the rapid seasonal changes and fast-paced demands of the fashion retail calendar, requiring efficient workflow management.
• Omni-Channel Complexity: Ensuring cohesive and effective design execution across a multitude of platforms, from print to digital to social media.
• Creative Brief Interpretation: Accurately translating diverse marketing objectives and stakeholder feedback into impactful visual designs.

Learning & Development Opportunities:

• Trend Forecasting: Staying ahead of fashion, design, and cultural trends to inform creative strategies.
• Software Advancement: Mastering new features in Adobe Creative Suite, exploring advanced animation techniques, or gaining proficiency in emerging design tools.
• Strategic Design Thinking: Developing a deeper understanding of marketing strategy, consumer psychology, and brand management to elevate design contributions.
• Mentorship: Gaining experience in guiding and developing junior talent, building leadership capabilities.

📝 Enhancement Note: The role offers significant opportunities for professional growth by tackling complex creative challenges inherent in the fashion retail industry and by continuously developing technical and strategic design skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for fresh, innovative design. How did you approach it?" (Focus on your process for adhering to brand standards while introducing creative elements).
• "Walk us through a seasonal campaign you designed. What were the objectives, your role, the challenges, and the outcome?" (Prepare a concise case study focusing on strategic impact).
• "How do you ensure your designs resonate with a specific target audience, particularly in the fashion retail space?" (Discuss your research methods and customer-centric approach).

Company & Culture Questions:

• "What appeals to you about Chico's brand and its target customer?" (Research the brand, its history, and current marketing efforts).
• "How would you contribute to a collaborative creative environment?" (Highlight your teamwork and communication skills).
• "How do you stay current with design trends in fashion and retail?" (Demonstrate your proactive approach to industry knowledge).

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio as a narrative showcasing your journey and problem-solving capabilities.
• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs.
• Concise Explanations: For each project, provide a brief overview of the challenge, your solution, and the result. Avoid overly technical jargon unless relevant.
• Brand Relevance: Clearly articulate why each project is relevant to Chico's and how your skills align with their needs.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also strategic thinking, brand understanding, and collaborative potential within the context of fashion retail marketing operations.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Chico's FAS, Inc. careers portal.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your fashion/retail experience, Omni-channel campaign work, and proficiency with required design software. Select projects that best showcase your ability to translate brand stories into compelling visuals.
• Resume Optimization: Clearly articulate your 5+ years of relevant experience, emphasizing achievements and responsibilities related to brand integrity, campaign execution, and cross-functional collaboration. Use keywords from the job description.
• Prepare for Presentation: Practice articulating your design process, rationale, and the impact of your work. Be ready to present your strongest portfolio pieces, focusing on case studies that demonstrate problem-solving and strategic thinking relevant to a senior role.
• Company Research: Familiarize yourself with Chico's brand, its target audience, recent marketing campaigns, and company values. Understand how your design philosophy aligns with their aesthetic and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.