Sr Graphic Designer

📍 Job Overview

Job Title: Sr Graphic Designer Company: Masco Corporation Location: Vista, California, United States / Watkins, Minnesota, United States Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: August 18, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• This Senior Graphic Designer role focuses on the creation and execution of marketing collateral and digital assets, requiring strong visual design skills and an understanding of brand consistency.
• The position involves end-to-end project management for creative deliverables, from conceptualization through final production, across both print and digital mediums.
• Collaboration with cross-functional teams, including Engineering, Brand, Product Management, and Marketing Services, is a key aspect, emphasizing a GTM (Go-to-Market) operational synergy.
• The role demands expertise in digital design for websites, landing pages, email templates, and paid media, requiring partnership with UX, customer experience, and analytics teams to ensure effective campaign execution.

📝 Enhancement Note: While the title is "Sr Graphic Designer," the description heavily emphasizes collaboration with marketing and product teams, and the creation of assets that directly support go-to-market strategies. This suggests a strong alignment with Marketing Operations or Creative Operations functions, where design output directly fuels broader marketing and sales initiatives. The mention of UX/UI principles and analytics collaboration further solidifies this operational connection.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of marketing collateral, including brochures, point-of-purchase displays, advertisements, and logos, ensuring adherence to brand guidelines.
• Develop compelling digital assets for websites, landing pages, email templates, web banners, and paid media advertisements in close partnership with UX, customer experience, and analytics teams to optimize campaign performance.
• Create storyboards for video production and provide creative direction or assistance during photo and video shoots, contributing to rich media content development.
• Perform advanced photo editing and retouching to maintain high visual standards and brand integrity across all creative outputs.
• Manage multiple design projects concurrently from concept to completion, prioritizing tasks, organizing workflows, and ensuring timely delivery within project scopes, demonstrating strong project management capabilities.
• Collaborate effectively with cross-functional teams (Engineering, Brand, Product Management, Marketing Services) to ensure brand consistency, creative excellence, and alignment with overall business objectives.

📝 Enhancement Note: The responsibility of creating assets for paid media, landing pages, and email templates, combined with collaboration with analytics and customer experience teams, highlights the role's direct impact on marketing campaign effectiveness and lead generation efforts, aligning it with a GTM operations focus.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Art or Graphic Design is required, providing a foundational understanding of design principles and theory.

Experience:

• A minimum of 7 years of professional experience in graphic design, with a significant focus on both web and print design, as well as video and photo editing. This level of experience is expected to bring strategic thinking and advanced execution capabilities.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of InDesign, Photoshop, and Illustrator for creating and manipulating high-quality visual assets.
• Video & Motion Graphics: Proficiency in Premiere Pro and/or After Effects for video editing, storyboarding, and potentially basic motion graphics creation.
• Project Management: Proven ability to manage multiple projects simultaneously, requiring strong organizational skills, prioritization, and the capacity to meet deadlines effectively.
• Digital Design Principles: Solid understanding of UX (User Experience) and UI (User Interface) principles to inform web and digital asset design decisions, ensuring usability and aesthetic appeal.
• Brand Management: Ability to maintain and enforce brand consistency across all design outputs, understanding brand guidelines and their strategic application.
• Communication & Collaboration: Excellent verbal and written communication skills, with a demonstrated ability to work effectively with cross-functional teams and stakeholders.

Preferred Skills:

• Advanced Digital Marketing Asset Creation: Experience designing for A/B testing in digital campaigns, email marketing platforms, and social media advertising.
• Web Development Fundamentals: Basic understanding of HTML/CSS or content management systems (CMS) to better inform digital design for web implementation.
• Motion Graphics & Animation: Experience creating more complex animations or animated infographics for digital content.
• Photography & Videography Support: Experience in art direction or styling during photo/video shoots to ensure visual alignment with brand messaging.

📝 Enhancement Note: The requirement for 7+ years of experience, combined with proficiency in advanced design and video software, and crucial project management skills, positions this as a senior-level role. The emphasis on UX/UI principles and digital marketing asset creation suggests the need for design thinking that directly supports conversion rate optimization (CRO) and customer journey mapping, key elements in GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Creative Showcase: A comprehensive portfolio demonstrating a wide range of design projects across digital (websites, social media, ads, email) and print (brochures, collateral, logos) mediums.
• Brand Consistency Examples: Specific examples showcasing the ability to maintain and evolve brand identity across various touchpoints and campaigns.
• Process-Driven Projects: Case studies or project descriptions that highlight the design process, from initial concept and research to final execution and stakeholder approvals, demonstrating a structured approach.
• Impact-Oriented Visuals: Visuals that clearly communicate the intended message or call to action, and ideally, examples that can be tied to business objectives or campaign success metrics.

Process Documentation:

• Workflow Management: Evidence of managing design projects through defined workflows, including concept development, feedback loops, revisions, and final delivery.
• Asset Management: Demonstration of organized file management and asset delivery, ensuring all final files are correctly formatted and ready for use by various teams.
• Collaboration Protocols: Examples of how design feedback was incorporated, and how collaboration processes with marketing, product, and engineering teams were managed to achieve project goals.

📝 Enhancement Note: For a Senior Graphic Designer, a portfolio is crucial. It should not just display aesthetic quality but also the candidate's ability to translate business objectives into visual strategies. Demonstrating a structured design process, project management skills in handling multiple creative requests, and the ability to receive and integrate feedback from various stakeholders are key indicators of operational proficiency in a creative context.

💵 Compensation & Benefits

Salary Range:

• The provided range is $25.55 - $40.04 per hour.
• Analysis: This range translates to an annual salary of approximately $53,144 to $83,283, assuming a standard 40-hour work week. This aligns with industry standards for a Senior Graphic Designer in various US locations, with the higher end reflecting significant experience, specialized skills (like video editing), and potential cost-of-living adjustments for locations like Vista, California, compared to more rural areas like Watkins, Minnesota.

Benefits:

• Health and Wellness Benefits: Comprehensive medical, dental, and vision coverage.
• Paid Time Off: Generous vacation, sick leave, and holiday pay.
• Financial Incentives: Company bonus and profit sharing programs, indicating a performance-driven culture and employee value.
• Retirement Savings: 401k plan with company match to support long-term financial planning.
• Professional Development: Education assistance for continued learning and skill enhancement.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. Flexibility may be available based on project needs and team coordination, but the role is primarily on-site.

📝 Enhancement Note: The salary range provided is hourly. For a senior role, this is common, but candidates should confirm if this is the standard for Masco or if a salary-based equivalent is possible. The benefits package is robust and competitive, offering strong support for employee well-being and financial security, which can be a significant draw for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Masco Corporation operates within the manufacturing sector, specifically focusing on building products and home improvement solutions. This context means the design work will likely support tangible products and their market positioning. Company Size: Masco Corporation is a large, publicly traded company, indicating a well-established structure, significant resources, and a broad market reach. This size often translates to more defined processes and opportunities for specialization. Founded: Founded in 1929, Masco has a long history, suggesting stability, extensive experience in its markets, and a deeply ingrained corporate culture.

Team Structure:

• The Senior Graphic Designer will join the Marketing team, likely working within a broader marketing department that may include specialists in digital marketing, content creation, brand management, and product marketing.
• Reporting will likely be to a Marketing Manager, Creative Director, or a similar leadership role within the marketing function.
• Cross-functional collaboration is explicitly mentioned, involving Engineering, Brand, Product Management, and Marketing Services, indicating a matrixed or project-based work environment common in larger organizations.

Methodology:

• Data-Informed Design: Collaboration with analytics and customer experience teams suggests a data-driven approach to design, where insights inform creative decisions for better campaign performance.
• Process Standardization: As a large corporation, there will likely be established processes for project intake, creative brief development, design reviews, and final asset delivery to ensure efficiency and brand consistency.
• Agile Creative Support: While not explicitly stated, the need to manage multiple projects and collaborate with fast-paced teams suggests a need for agility and adaptability in the design process.

Company Website: [Company URL not provided, but Masco Corporation is a known entity. A search for "Masco Corporation" will yield their official website.]

📝 Enhancement Note: Working for a large, established company like Masco means designers will likely encounter structured processes and brand guidelines. The emphasis on collaboration with product and engineering teams suggests that design will be closely integrated with product development and Go-to-Market strategies, requiring designers to understand not just aesthetics but also functional and market requirements.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise where individuals are expected to work with a high degree of autonomy, mentor junior designers, and contribute to strategic creative initiatives. It sits above entry-level or mid-level design positions. Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager or Creative Director. This structure provides a clear line of guidance and performance feedback, while also offering opportunities to influence creative direction within the team. Operations Impact: The design output directly supports marketing campaigns and product launches, playing a crucial role in shaping brand perception, communicating product value, and driving customer engagement. Effective design contributes significantly to lead generation, conversion rates, and overall revenue growth by enhancing the effectiveness of GTM strategies.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Designer or Art Director role, taking on greater creative responsibility and team leadership.
• Specialization: Opportunity to deepen expertise in specific areas such as digital marketing design, motion graphics, UX/UI design for web, or brand strategy.
• Cross-Functional Advancement: Potential to move into related marketing roles that leverage design skills, such as Marketing Project Manager, Brand Manager, or Digital Marketing Specialist.
• Mentorship & Training: As a senior member, there's an opportunity to mentor junior designers and contribute to the development of internal design processes and best practices.

📝 Enhancement Note: The "Senior" designation and the breadth of responsibilities suggest that candidates who excel in this role could be on a clear path to leadership within Masco's marketing or creative departments. The company's size also implies potential for internal mobility and diverse career paths beyond pure design.

🌐 Work Environment

Office Type: The job listing indicates an on-site role. This suggests a traditional office environment where face-to-face collaboration and access to company resources are prioritized. Office Location(s): The role is listed for Vista, California, and Watkins, Minnesota. Candidates will likely be based at one of these primary locations.

Workspace Context:

• Collaborative Hub: The environment likely fosters collaboration, with opportunities for designers to interact directly with marketing, product, and engineering teams in shared workspaces or meeting rooms.
• Technology Access: Expect access to standard office technology, high-performance workstations, and the necessary software licenses for Adobe Creative Suite and other required tools.
• Team Interaction: Regular team meetings, project reviews, and brainstorming sessions will be integral to the work, facilitating knowledge sharing and creative synergy.

Work Schedule:

• A standard 40-hour work week is typical for full-time roles. While the role is on-site, there might be some flexibility in daily start/end times depending on team needs and company policy, but adherence to core business hours is expected for effective collaboration.

📝 Enhancement Note: The on-site requirement is significant for designers who thrive on in-person collaboration and the structured environment of a corporate office. It also implies a strong emphasis on team cohesion and direct communication within the marketing department.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR or recruiter screening to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A crucial stage where candidates present their portfolio, discussing design choices, process, and impact. This will likely involve questions about their experience with Adobe Creative Suite, video editing, and project management.
• Hiring Manager Interview: An in-depth discussion with the hiring manager to evaluate strategic thinking, problem-solving skills, and alignment with team dynamics.
• Cross-Functional Interviews: Potential interviews with key collaborators from Marketing, Product, or Engineering to assess teamwork and communication abilities.
• Final Interview/Offer: Possibly a final discussion with a higher-level executive or a formal offer extension.

Portfolio Review Tips:

• Curate Selectively: Choose 5-7 of your strongest projects that best showcase the required skills (digital, print, video, brand consistency, project management).
• Tell a Story: For each project, explain the problem you were solving, your design process, the tools you used, the challenges you faced, and the results or impact achieved. Quantify results where possible.
• Highlight Process: Explicitly discuss your approach to briefs, feedback, revisions, and collaboration with stakeholders.
• Showcase Variety: Include examples that demonstrate versatility across different mediums and styles. Ensure digital assets are well-represented, given the role's emphasis.
• Prepare for Technical Questions: Be ready to discuss your proficiency in Adobe Creative Suite, Premiere Pro/After Effects, and your understanding of UX/UI principles.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a concept for a marketing campaign, designing a specific digital asset, or solving a visual communication problem.
• Focus on demonstrating your problem-solving approach, creativity, and ability to work within brand guidelines.
• Practice articulating your design decisions clearly and concisely, as if presenting to a diverse group of stakeholders.

📝 Enhancement Note: The portfolio review is paramount. Candidates should treat it as a presentation of their capabilities, not just a showcase. Demonstrating a strategic approach to design, an understanding of marketing objectives, and strong project management skills will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Photoshop, Illustrator are mandatory.
• Video Editing Software: Premiere Pro and/or After Effects are required, indicating a need for proficiency in video asset creation and editing.
• Project Management Software: Familiarity with tools like Asana, Trello, Monday.com, or similar platforms is highly beneficial for managing multiple projects.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with Google Analytics or similar platforms to understand user behavior on digital assets.
• Marketing Automation Platforms: Knowledge of platforms like HubSpot, Marketo, or Mailchimp for email template design and campaign execution.
• Data Visualization Tools: While not explicitly mentioned, experience with tools like Tableau or Power BI could be advantageous for understanding campaign performance data.

CRM & Automation:

• CRM Systems: Experience with CRM platforms like Salesforce or Microsoft Dynamics is helpful for understanding how marketing assets integrate with sales processes.
• Content Management Systems (CMS): Familiarity with platforms like WordPress or similar CMS for website content updates and digital asset deployment.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and video editing software is non-negotiable. Beyond that, understanding how design assets integrate into marketing automation, CRM, and web platforms will demonstrate a strong grasp of the GTM operational ecosystem.

👥 Team Culture & Values

Operations Values:

• Ethical Conduct: Adherence to high ethical standards in all professional dealings.
• Transparency: Openness and honesty in communication and operations.
• Inclusion & Diversity: Embracing diverse backgrounds, perspectives, and ideas to foster a rich creative environment.
• Accommodation: Willingness to adapt and support team members and project needs.
• Work-Life Balance: Valuing personal well-being alongside professional commitment.
• Safety First: Prioritizing a safe working environment for all employees.
• Accountability: Taking ownership of responsibilities and delivering on commitments.
• Relationship Building: Valuing strong working relationships with colleagues and stakeholders.
• Passion & Goal-Driven: Demonstrating enthusiasm for the work and a commitment to achieving objectives.
• Team Player: Collaborating effectively and supporting team goals.

Collaboration Style:

• Cross-Functional Integration: The team values designers who can effectively integrate with and support other departments, understanding their needs and contributing to shared goals.
• Feedback-Driven Improvement: An environment where constructive feedback is welcomed, shared, and used for continuous improvement of both creative output and processes.
• Knowledge Sharing: Encouraging the sharing of design trends, software tips, and best practices within the design and marketing teams.

📝 Enhancement Note: The company's stated values ("The Watkins Way") are comprehensive and emphasize a positive, inclusive, and results-oriented culture. Candidates should be prepared to speak to how their work aligns with these values, particularly in terms of collaboration, accountability, and passion.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within strict brand guidelines and project requirements.
• Managing Evolving Digital Trends: Staying current with rapid changes in digital design, UX/UI best practices, and social media platform updates.
• Stakeholder Management: Navigating diverse feedback and priorities from multiple cross-functional teams to deliver cohesive creative solutions.
• Project Prioritization: Juggling numerous projects with competing deadlines and varying levels of complexity, requiring strong organizational skills.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Opportunities to attend design and marketing conferences, webinars, and workshops to stay abreast of latest trends and techniques.
• Software Proficiency Training: Access to training resources for advanced features in Adobe Creative Suite, video editing, or new design software.
• Cross-Departmental Exposure: Opportunities to learn about product development, engineering processes, and broader marketing strategies through collaboration.
• Mentorship Programs: Potential for mentorship from senior designers or marketing leaders within Masco to guide career development.

📝 Enhancement Note: This role offers a solid platform for growth rooted in practical application and client-facing collaboration. The challenges are typical for a senior creative role in a corporate environment, and the growth opportunities are focused on deepening expertise and expanding influence.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing collateral project from concept to final delivery, including how you incorporate feedback from multiple stakeholders." (Focus on project management, collaboration, and revision handling.)
• "How do you ensure brand consistency across various digital and print assets, especially when working with different product lines or campaigns?" (Highlight understanding of brand guidelines and strategic application.)
• "Walk us through a project where you had to balance a strong creative vision with specific technical or business constraints. How did you achieve the desired outcome?" (Demonstrate problem-solving and adaptability.)

Company & Culture Questions:

• "How do your design philosophies align with our company values, such as transparency, inclusion, and accountability?" (Research "The Watkins Way" and prepare specific examples.)
• "Describe a time you had to collaborate with engineers or product managers on a design project. What were the key challenges, and how did you overcome them?" (Focus on cross-functional communication and understanding non-design perspectives.)
• "How do you measure the success of your design work, particularly for digital marketing assets?" (Discuss metrics like engagement rates, conversion rates, click-through rates, and brand recall.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the process, the solution, and the impact. Use a template like STAR (Situation, Task, Action, Result) or PAR (Problem, Action, Result).
• Highlight Key Skills: Ensure your presented projects demonstrate proficiency in digital design, video editing, print collateral, and brand consistency.
• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the effectiveness of your designs in supporting business goals.
• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and confident, leaving time for Q&A. Be ready to discuss your design choices in detail.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical skill, and operational thinking. Candidates should be prepared to articulate not just "what" they designed, but "why" and "how," connecting their work to business objectives and demonstrating their ability to function effectively within a corporate marketing structure.

📌 Application Steps

To apply for this Sr Graphic Designer position at Masco Corporation:

• Submit your application through the provided Workday link.
• Portfolio Preparation: Curate a robust portfolio that showcases your best work across digital and print, with a strong emphasis on digital marketing assets and video editing capabilities. Ensure it highlights instances of brand consistency and your design process.
• Resume Optimization: Tailor your resume to highlight your 7+ years of experience, proficiency in Adobe Creative Suite and video editing software, project management skills, and any experience with UX/UI principles. Quantify achievements where possible.
• Interview Practice: Prepare to discuss your portfolio projects in detail, articulating your design process, decision-making, and the impact of your work. Practice answering questions about collaboration, brand adherence, and working with cross-functional teams.
• Company Research: Thoroughly research Masco Corporation, "The Watkins Way" values, and their product lines. Understand their market position and how design contributes to their Go-to-Market strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.