Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer Company: Breadfast Location: Cairo, Cairo, Egypt Job Type: FULL_TIME Category: Marketing & Design Operations Date Posted: 2025-08-28 Experience Level: Mid-Senior Level (3-5 years) Remote Status: On-site

🚀 Role Summary

• Drive visual brand representation and storytelling through compelling graphic design outputs for Breadfast.
• Conceptualize and execute creative visual assets across various platforms, ensuring brand consistency and impact.
• Collaborate with cross-functional teams to translate marketing objectives into visually engaging designs.
• Manage the end-to-end design process from brief interpretation to final delivery, adhering to deadlines and quality standards.
• Contribute to the evolution of Breadfast's visual identity by staying current with design trends and best practices.

📝 Enhancement Note: This role is positioned as a "Sr. Graphic Designer," indicating a need for experienced individuals capable of independent work and potentially guiding junior designers or contributing to design strategy. The emphasis on "visual representation of the Breadfast's brand" suggests a strong alignment with brand marketing operations.

📈 Primary Responsibilities

• Interpret design briefs to understand project requirements and objectives, translating them into creative visual concepts.
• Develop and refine illustrations, logos, typography, and layouts across digital and print media to enhance brand messaging.
• Create visually appealing and on-brand graphics for marketing campaigns, social media, website content, and internal communications.
• Prepare and present rough drafts and final designs to stakeholders, incorporating feedback and making necessary revisions.
• Manage project timelines and scope, ensuring timely delivery of high-quality design assets while adhering to budget constraints.
• Maintain a comprehensive understanding of current design trends, software capabilities, and industry best practices to inform creative output.
• Collaborate with marketing, product, and other teams to ensure design solutions align with overall business goals and user experience.
• Test graphics across various media to ensure optimal visual performance and brand consistency.
• Ensure all final graphics and layouts are visually appealing, conceptually sound, and aligned with the Breadfast brand guidelines.
• Manage production resources effectively to maximize productivity and ensure efficient allocation of design tasks.

📝 Enhancement Note: The responsibilities listed highlight a blend of creative execution and project management, typical for a senior role. The mention of "liaising with other members of the graphic design team" suggests a collaborative environment where shared learning and quality assurance are important.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Design, Fine Arts, or a related field is preferred, providing a strong foundation in design principles and theory.

Experience:

• A minimum of 3 years of professional experience as a Senior Graphic Designer, Visual Designer, or in a similar creative role, demonstrating a track record of successful design execution.
• Proven experience in conceptualizing and developing original designs from scratch, aligning with client specifications, brand needs, and brand image.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (InDesign, Illustrator, Photoshop) and ideally motion graphics tools like After Effects.
• Strong conceptualization skills to translate requirements into creative visual ideas and compelling graphics.
• Excellent communication skills for presenting ideas, receiving feedback, and collaborating with team members and stakeholders.
• Demonstrated problem-solving and critical thinking abilities to address design challenges and find effective solutions.
• Adaptability and flexibility to manage evolving project requirements and design trends.
• Proven ability to work collaboratively within a team environment, fostering a positive and productive creative atmosphere.
• Up-to-date knowledge of the latest design trends, technologies, and best practices in visual communication.
• Good command of the English language for effective communication in a professional setting.

Preferred Skills:

• Experience with motion graphics and animation for dynamic visual content.
• Familiarity with user interface (UI) design principles if the role involves digital product interfaces.
• Experience working within a fast-paced, growth-oriented company environment, such as a tech startup or a company in the food delivery sector.

📝 Enhancement Note: The experience requirement of "3+ years" for a "Sr. Graphic Designer" is standard. The explicit mention of specific software like InDesign, Illustrator, Photoshop, and After Effects is crucial for candidates to prepare their skill showcases. The "plus" for a Bachelor's degree suggests that a strong portfolio and experience can outweigh formal education for outstanding candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, including branding, marketing collateral, digital assets, and potentially motion graphics.
• Demonstrations of conceptual thinking, creative problem-solving, and the ability to translate client briefs into visually effective designs.
• Examples of logo development, illustration, typography, and layout design across various media (print, digital).
• Clear articulation of the design process, challenges encountered, and solutions implemented for each project.
• Evidence of adherence to brand guidelines and the ability to maintain brand consistency across diverse applications.

Process Documentation:

• When presenting portfolio pieces, candidates should be prepared to discuss their design process, including:
  • Initial brief analysis and research phase.
  • Ideation and sketching techniques used.
  • Software and tools employed for creation and refinement.
  • Iterative feedback incorporation and revision stages.
  • Final output preparation and delivery methods.

📝 Enhancement Note: For a Senior Graphic Designer role, a robust portfolio is paramount. It serves as the primary evidence of a candidate's skills, experience, and creative capacity. The expectation is not just to show finished work, but to articulate the process behind it, demonstrating strategic thinking and technical proficiency.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Senior Graphic Designer with 3-5 years of experience in Cairo, Egypt, the estimated annual salary range is approximately EGP 150,000 - EGP 300,000. This range can vary based on the candidate's specific experience, portfolio quality, and negotiation.

Benefits:

• [Benefit 1: Competitive salary package commensurate with experience and skills.]
• [Benefit 2: Opportunities for professional development and continuous learning in design trends and technologies.]
• [Benefit 3: Exposure to a dynamic and fast-paced work environment within a growing e-commerce/food delivery company.]
• [Benefit 4: Potential for career advancement within Breadfast's creative or marketing departments.]
• [Benefit 5: Standard employment benefits as per Egyptian labor law, which may include health insurance, paid time off, and social security contributions.]

Working Hours:

• Standard full-time work hours are expected, likely aligning with typical business operations in Cairo, Egypt (e.g., Sunday to Thursday, approximately 9 AM to 5 PM or 10 AM to 6 PM), with potential for occasional overtime depending on project demands.

📝 Enhancement Note: Salary estimations for Cairo are based on research of similar roles in the Egyptian market. Benefits are inferred from typical offerings for full-time positions in established companies, with a focus on professional growth relevant to a creative role.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Food Delivery. Breadfast operates within the rapidly growing online food delivery sector, focusing on providing fresh bakery items and groceries. This context implies a dynamic, customer-centric, and often fast-paced operational environment. Company Size: While not explicitly stated, Breadfast is a significant player in its market, suggesting a medium to large-sized organization with established departments and a growing team. This size typically allows for both specialized roles and opportunities for cross-functional interaction. Founded: Breadfast was founded in 2017. This relatively recent founding date suggests a modern, agile company culture, likely embracing innovation and technology. Early-stage growth often means opportunities to shape processes and culture.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader Marketing or Creative team.
• This team may include other designers (junior or specialized), content creators, marketers, and brand managers.
• Reporting lines would typically be to a Creative Director, Head of Marketing, or a Design Lead, depending on the organizational structure.
• Collaboration is expected with various departments, including Marketing, Product Development, Operations, and potentially Customer Service, to ensure visual consistency and support campaign objectives.

Methodology:

• Design processes are expected to be collaborative and data-informed, where possible, with an emphasis on brand alignment and market relevance.
• Workflow planning will likely involve project management tools to track tasks, deadlines, and asset approvals.
• Automation may be leveraged for repetitive tasks, but the core of the role is creative conceptualization and execution.

Company Website: https://breadfast.com/

📝 Enhancement Note: Understanding Breadfast's industry and founding date helps infer a culture that is likely innovative, customer-focused, and adaptive. The "Sr." title suggests the designer will operate within a structured team but also contribute to strategic visual direction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level within the creative operations spectrum. It requires a solid foundation in design principles, proficiency with design tools, and the ability to manage projects and contribute creatively to brand initiatives. The "Sr." designation implies a level of autonomy and responsibility beyond junior roles, with expectations of mentoring or guiding less experienced team members.

Reporting Structure: The Senior Graphic Designer will typically report to a Creative Lead, Art Director, or Head of Marketing. This reporting relationship provides guidance, feedback, and strategic direction, while the designer is expected to execute tasks independently and contribute creative ideas. Collaboration will extend horizontally across marketing functions and vertically to leadership.

Operations Impact: The visual output of the Senior Graphic Designer directly impacts brand perception, customer engagement, and the effectiveness of marketing campaigns. High-quality, on-brand visuals are crucial for customer acquisition, retention, and overall brand recall in the competitive food delivery market. The designer's work is integral to the success of marketing operations and the company's commercial objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as branding, digital illustration, UI/UX design, or motion graphics.
• Leadership Development: Potential to advance into roles like Art Director, Creative Lead, or even manage a design team as the company grows.
• Cross-functional Exposure: Gain broader experience by working closely with marketing strategists, product managers, and operational teams, understanding how design integrates into broader business functions.
• Industry Experience: Develop expertise within the fast-paced e-commerce and food delivery sector, a valuable niche in the current market.

📝 Enhancement Note: The "Sr." title clearly indicates a step up from an entry-level or junior designer role, emphasizing leadership potential and a broader scope of responsibility within the operations framework.

🌐 Work Environment

Office Type: The job listing specifies a physical address in New Maadi, Cairo, indicating an on-site work environment. This suggests a traditional office setting where face-to-face collaboration and team interaction are prioritized.

Office Location(s): Building #29, Street #269, New Maadi, Cairo, Egypt. This location in Cairo provides access to the city's business infrastructure and talent pool.

Workspace Context:

• The workspace is likely to be a collaborative office environment conducive to creative work, potentially with dedicated design stations.
• Access to necessary design software and hardware will be provided.
• Opportunities for direct interaction with colleagues, team members, and potentially management will be abundant, fostering a culture of shared learning and teamwork.
• The environment is expected to be dynamic, reflecting the fast-paced nature of the food delivery industry.

Work Schedule: Standard full-time working hours are expected (e.g., 40 hours per week), likely during regular business days in Cairo. Flexibility might be offered depending on company policy, but the core requirement is on-site presence.

📝 Enhancement Note: The on-site requirement is a key differentiator. It implies a preference for in-person collaboration, which can be beneficial for creative brainstorming and team cohesion in a design function.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the HR or hiring team to assess qualifications and creative output.
• Technical Interview/Portfolio Review: A dedicated session with the hiring manager or a senior member of the design/marketing team to discuss your portfolio in detail, assess your design process, and evaluate your technical skills. Be prepared to walk through your projects, explaining your rationale, tools used, and the impact of your designs.
• Skills Assessment/Practical Test: You might be given a design challenge or a practical test to assess your ability to conceptualize and execute a design within a given timeframe and constraints. This could involve creating a mock-up for a specific campaign or product.
• Cultural Fit Interview: A discussion focused on assessing your personality, work style, and how well you align with Breadfast's company culture and values. This may involve behavioral questions.
• Final Interview: Potentially a final discussion with a higher-level manager or department head to confirm suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills relevant to Breadfast's brand and industry. Include a mix of digital and print work if applicable.
• Showcase Process: For each project, clearly outline the brief, your thought process, the tools you used, challenges faced, and how you overcame them. Highlight the impact or results of your design where possible.
• Highlight Brand Alignment: Demonstrate your understanding of brand identity and how you've successfully applied it in previous roles. Show work that aligns with Breadfast's current aesthetic or suggest how you could evolve it.
• Quantify Impact: If possible, include metrics or results that show the effectiveness of your designs (e.g., increased engagement, click-through rates, brand recognition).
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or an online platform.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge provided. Ask clarifying questions if needed.
• Time Management: Allocate your time effectively across research, conceptualization, design execution, and presentation.
• Focus on Brand: Ensure your design aligns with Breadfast's brand identity and target audience.
• Articulate Your Rationale: Be prepared to explain your design choices, font selection, color palette, and overall concept.
• Professionalism: Present your work clearly and confidently, demonstrating your ability to receive feedback constructively.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on the portfolio as the primary screening tool. Preparing to articulate the "why" behind your design choices is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Photoshop (for image editing and manipulation), Illustrator (for vector graphics, logos, and illustrations), and InDesign (for layout and print design) is essential.
• Motion Graphics Software: Familiarity with After Effects is listed as a requirement, indicating a need for creating dynamic visual content such as animated logos, explainer videos, or social media animations.
• Prototyping/UI Tools (Potentially): While not explicitly stated, familiarity with tools like Figma, Sketch, or Adobe XD could be advantageous if the role involves digital product design or web assets.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics (e.g., engagement rates on social media, conversion rates on landing pages) is beneficial. Designers may interact with analytics dashboards to see the performance of their visual assets.

CRM & Automation:

• Not directly relevant to the core functions of a graphic designer, but an understanding of how marketing automation platforms and CRMs are used to distribute marketing assets can be helpful for context.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and After Effects is critical. Proficiency in these tools is non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value will be the generation of fresh, original design concepts that push the boundaries of visual communication.
• Brand Stewardship: A commitment to upholding and enhancing the Breadfast brand identity through consistent and high-quality visual execution.
• Collaboration & Teamwork: An emphasis on working harmoniously with colleagues, sharing ideas, and supporting team objectives.
• Customer Focus: Understanding that design serves the customer, aiming to create visually appealing and engaging experiences that resonate with the target audience.
• Efficiency & Timeliness: A dedication to meeting deadlines and managing workload effectively to ensure timely delivery of design assets.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with marketing strategists, content creators, and product teams to ensure visual assets align with broader campaign goals and product development.
• Feedback-Oriented: An open and constructive approach to receiving and giving feedback is crucial for refining designs and fostering creative growth within the team.
• Knowledge Sharing: A culture that encourages sharing design insights, new techniques, and industry trends among team members to elevate collective skill and output.

📝 Enhancement Note: The values and collaboration style are inferred from typical creative team dynamics in growth-focused companies and the specific requirements of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to Breadfast's brand guidelines and marketing objectives.
• Meeting Tight Deadlines: Working in a fast-paced environment often requires producing high-quality work under pressure and within tight turnaround times.
• Adapting to Evolving Trends: Staying current with rapidly changing design trends and technologies while maintaining a consistent brand voice.
• Managing Stakeholder Feedback: Navigating diverse opinions and feedback from various stakeholders to arrive at the optimal design solution.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to attend workshops, online courses, or industry events focused on advanced design techniques, new software, or emerging design trends.
• Portfolio Expansion: The role offers ample opportunities to build a strong portfolio with diverse projects for a well-known brand in the e-commerce sector.
• Mentorship: Potential to learn from senior designers or creative leads within the organization, gaining insights into strategic design thinking and career progression.
• Exposure to Different Marketing Channels: Working on a variety of design needs across digital, social media, and potentially print, broadening your application of design skills.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role and demonstrate their problem-solving capabilities. Growth opportunities highlight the long-term value of the position.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to create a visual concept from scratch for a brand. What was your process, and what was the outcome?" (Focus on conceptualization, process, and results.)
• "How do you ensure your designs align with brand guidelines while still being creative and innovative?" (Demonstrate understanding of brand stewardship and creative problem-solving.)
• "Describe a situation where you received critical feedback on your design. How did you handle it, and what changes did you make?" (Assess adaptability, communication, and receptiveness to feedback.)
• "How do you stay updated with the latest design trends and technologies, and how do you incorporate them into your work?" (Showcase proactivity and continuous learning.)

Company & Culture Questions:

• "What do you know about Breadfast, and why are you interested in working with us?" (Research the company's mission, values, and recent activities.)
• "How do you see your design style fitting with Breadfast's brand identity?" (Analyze Breadfast's current visual presence.)
• "How do you approach collaboration with non-designers, such as marketing managers or product owners?" (Highlight communication and cross-functional teamwork skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative, starting with the problem/brief, detailing your creative journey, and concluding with the solution and impact.
• Visual Clarity: Ensure your portfolio is clean, well-organized, and easy to navigate. Use high-resolution images.
• Concise Explanations: Be prepared to discuss each piece succinctly, focusing on key design decisions and their rationale. Avoid jargon where possible, or explain it clearly.
• Highlight Key Skills: Tailor your presentation to emphasize the skills most relevant to the job description, such as branding, digital design, and motion graphics (if applicable).
• Demonstrate Problem-Solving: Showcase how you’ve overcome design challenges or met specific project objectives.

📝 Enhancement Note: Preparing answers to these types of questions, and practicing portfolio presentations, will significantly increase a candidate's chances of success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Freshteam link: https://breadfast-team.freshteam.com/jobs/QBWJPpaT2FVw/sr-graphic-designer
• Tailor Your Resume: Customize your resume to highlight your 3+ years of graphic design experience, proficiency in Adobe Creative Suite and After Effects, and any experience relevant to e-commerce or food delivery brands. Use keywords from the job description.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work, and clearly outlines your design process for each project. Include examples relevant to branding, digital marketing, and potentially motion graphics.
• Research Breadfast: Familiarize yourself with Breadfast's brand, products, marketing campaigns, and overall mission. Understanding their visual identity will be crucial for your application and interview.
• Practice Your Pitch: Be ready to articulate your skills, experience, and creative approach concisely during interviews, and practice walking through your portfolio projects with a focus on process and impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.