Sr. Designer, UX

📍 Job Overview

Job Title: Sr. Designer, UX
Company: Tractor Supply Company
Location: Brentwood, Tennessee, United States
Job Type: Full-Time
Category: User Experience (UX) Design / Digital Product Design
Date Posted: October 29, 2025
Experience Level: 8+ Years (Minimum)
Remote Status: On-site

🚀 Role Summary

• Drive the creation and implementation of engaging, intuitive interactive experiences for Tractor Supply's digital customers across web and mobile platforms.
• Translate user needs and business objectives into compelling design solutions, including user flows, wireframes, mockups, and interactive prototypes.
• Collaborate closely with cross-functional teams to ensure a cohesive and best-in-class customer experience that aligns with brand vision and SEO best practices.
• Utilize data analytics, user research, and A/B testing to continuously improve existing designs and identify new opportunities for digital differentiation and customer satisfaction.
• Champion user-centered design principles and advocate for user needs throughout the product development lifecycle, ensuring accessibility standards are met.

📝 Enhancement Note: While the title is "Sr. Designer, UX," the depth of responsibilities involving metrics analysis, SEO integration, and oversight of user research suggests a role with significant strategic input and influence, often found in senior or lead UX positions within a digital product or marketing operations context. The emphasis on creating "points of digital differentiation" points to a role focused on not just usability, but also competitive advantage through user experience.

📈 Primary Responsibilities

• Analyze user experience metrics and performance data to identify areas for continuous improvement and drive a best-in-class customer journey across digital touchpoints.
• Collaborate with product managers, engineers, and marketing teams to co-create and evolve intuitive user experiences for Tractor Supply's websites and mobile applications (iOS & Android).
• Develop and maintain a consistent design vision and execution across all digital properties, ensuring brand alignment and user-centricity.
• Solve complex interface and interaction design challenges, focusing on usability, customer satisfaction, and intuitive user flows.
• Integrate current SEO industry best practices and design techniques into the user experience to enhance discoverability and engagement.
• Bring user experience design concepts to life through comprehensive deliverables, including detailed user flows, wireframes, high-fidelity mockups, and interactive prototypes.
• Design and specify user interfaces and information architecture using participatory and iterative design techniques, incorporating insights from customer interviews, usability testing, and other requirements discovery methods.
• Oversee and conduct user research, competitive analysis, and usability testing throughout the design process, including A/B testing of proposed functionalities to validate design decisions.
• Iterate on designs consistently to achieve solutions that exceed user expectations and create competitive digital advantages.
• Effectively communicate design intent, rationale, and advocacy for user needs to internal and external teams, including developers and stakeholders.
• Leverage website analytics tools to inform and guide ongoing usability and layout improvements for digital platforms.
• Facilitate and actively participate in design reviews, presenting storyboards, prototypes, and final product designs to stakeholders.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on Senior UX Designer role that bridges strategic thinking with tactical execution. The emphasis on "continuous improvement," "iterative design," and "A/B testing" highlights a data-driven approach to UX, which is crucial for roles that impact conversion rates and customer retention within a retail operations context.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Design, Human-Computer Interaction, Psychology, Computer Science, or a related field, or equivalent practical experience.
Experience: Minimum of 8 years of progressive experience in user experience (UX) design, with a strong portfolio demonstrating successful design and implementation of customer-facing digital experiences.

Required Skills:

• Proven expertise in user experience (UX) design principles and methodologies.
• Proficiency in creating user flows, wireframes, mockups, and interactive prototypes.
• Strong understanding of information architecture and interaction design best practices.
• Experience conducting and utilizing user research, competitive analysis, and usability testing.
• Ability to analyze metrics and data to inform design decisions and drive continuous improvement.
• Familiarity with SEO industry best practices and their integration into design.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale and advocate for user needs.
• Strong problem-solving skills and the ability to approach complex challenges with creative and intuitive solutions.

Preferred Skills:

• Experience with front-end development technologies such as HTML, CSS, and JavaScript, enabling better collaboration with development teams.
• Experience working within Agile development environments, including participation in agile ceremonies.
• Deep understanding of web and application design, including usability and accessibility standards (e.g., WCAG).
• Experience with website content management systems (CMS) like Adobe, IBM WebSphere, or Open CMS.
• Familiarity with website segmentation, A/B testing, and other optimization techniques.
• Proficiency with analytics tools such as Adobe Test & Target and Usertesting.com.
• Demonstrated project management skills, with the ability to manage multiple concurrent tasks and prioritize effectively.
• Proficiency in the MS Office Suite.
• A proactive, curious, and strategic thinker with sound judgment.

📝 Enhancement Note: The preferred skills list, particularly mentioning HTML/CSS, Agile, and specific analytics/testing tools, indicates a need for a UX designer who can not only design but also understand the technical implementation and optimization aspects. This blend is highly valued in operations-focused roles where efficiency and data-driven decision-making are paramount. The mention of CMS experience is also pertinent for roles involving digital content strategy and management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects demonstrating end-to-end UX design process, from research and ideation to high-fidelity design and impact analysis.
• Include case studies that clearly articulate the problem statement, user needs, design process, your specific contributions, and the measurable outcomes or improvements achieved.
• Highlight experience with designing for various digital platforms, including responsive web design and native mobile applications (iOS/Android).
• Demonstrate proficiency in creating comprehensive UX deliverables such as user personas, journey maps, sitemaps, user flows, wireframes, and interactive prototypes.
• Present examples of how data, user research, and A/B testing were used to inform design decisions and validate solutions.

Process Documentation:

• Detail your approach to user research, outlining methods used (e.g., interviews, surveys, usability testing) and how findings were synthesized.
• Illustrate your wireframing and prototyping process, specifying tools used and how iterative feedback was incorporated.
• Provide examples of how you have documented and communicated design specifications, user flows, and interaction details to development teams.
• Showcase your experience in collaborating with cross-functional teams, illustrating your role in agile ceremonies and design reviews.

📝 Enhancement Note: For a Senior UX Designer role, a robust portfolio is critical. The emphasis on demonstrating the process and impact of design work, especially through metrics and A/B testing, aligns directly with operations' focus on measurable results and efficiency. Highlighting collaboration and communication within a cross-functional team is also a key indicator of operational effectiveness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX Designer with 8+ years of experience in Brentwood, TN, the estimated annual salary range is $110,000 - $150,000. This range accounts for the specific experience level, location, and the strategic nature of the role within a large retail organization.

Benefits:

• Comprehensive Medical, Dental, and Vision Coverage.
• Company-Paid Life Insurance.
• Disability Insurance.
• Paid Parental Leave for all full-time Team Members.
• Tuition Reimbursement programs.
• Family planning resources, including adoption and surrogacy assistance.
• Eligibility for part-time Team Members who average at least 15 hours per week, with benefits starting the first of the month following 4 months of continuous service.

Working Hours: Standard full-time work commitment, typically 40 hours per week. While the role is on-site, there may be flexibility for occasional remote work or adjusted hours depending on project needs and team agreements, though the primary expectation is in-office presence.

📝 Enhancement Note: The salary estimate is derived from research of similar Senior UX Designer roles in the Nashville metropolitan area (which includes Brentwood, TN), considering the stated minimum experience of 8 years and the responsibilities outlined. The benefits package described is extensive, reflecting Tractor Supply Company's commitment to employee well-being, which is a significant draw for long-term career commitment in operations and design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (specifically, the nation's largest rural lifestyle retailer). This industry context means the UX Designer will focus on serving customers with needs related to farming, ranching, and home improvement, often in rural or suburban settings. This requires understanding a unique customer segment. Company Size: Tractor Supply Company is a large, established retail corporation with a significant employee base. This implies a structured environment with established processes, opportunities for impact across a broad user base, and potential for career advancement within a corporate structure. Founded: Founded in 1938, Tractor Supply has a long history, suggesting stability, established brand recognition, and a deep understanding of its core customer base. This history often translates into a culture that values tradition, reliability, and customer loyalty, while also embracing innovation to stay competitive.

Team Structure:

• The UX Designer will likely be part of a Digital Product or E-commerce team, reporting to a UX Manager or Director.
• This team collaborates closely with product management, engineering, marketing, and potentially merchandising operations teams.
• The structure is likely cross-functional, emphasizing agile methodologies and iterative development cycles.

Methodology:

• Data-driven decision-making is a core component, utilizing analytics, A/B testing, and customer feedback to guide design.
• User-centered design principles are paramount, ensuring that customer needs are at the forefront of all digital initiatives.
• Iterative design and development processes are employed to refine experiences based on ongoing feedback and performance metrics.
• Collaboration and communication are key, with an emphasis on cross-functional teamwork to achieve shared goals.

Company Website: https://www.tractorsupply.com/

📝 Enhancement Note: Understanding Tractor Supply's position as a rural lifestyle retailer is crucial for a UX Designer. It means designing for a specific demographic with distinct needs and shopping habits, which differs significantly from urban-focused retail. The company's size and history suggest a stable environment with opportunities for significant impact, but also a need for designers who can navigate larger organizational structures and processes.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior UX Designer, indicating a mid-to-senior level position. It requires a high degree of autonomy, the ability to lead design efforts on complex projects, and mentor more junior designers. The responsibilities extend beyond pure design execution to include strategic input on user experience direction and continuous improvement initiatives. Reporting Structure: The Senior UX Designer will likely report to a UX Lead, UX Manager, or Director of Digital Product Design. They will work within a broader digital or e-commerce team, collaborating closely with Product Managers, Front-End Developers, QA Testers, and potentially Marketing Operations specialists. Operations Impact: The Senior UX Designer has a direct impact on Tractor Supply's digital revenue and customer engagement by creating intuitive and effective online shopping experiences. By improving usability, conversion rates, and customer satisfaction, this role directly contributes to sales performance and brand loyalty within the digital channel. Their work ensures that the digital platforms effectively support the company's overall business objectives and operational efficiency.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UX, such as user research, interaction design, accessibility, or mobile UX.
• Leadership: Potential to move into Lead UX Designer or UX Manager roles, managing design teams and strategic initiatives.
• Cross-functional Development: Gaining broader understanding of e-commerce operations, marketing technology, and business strategy by working closely with other departments.
• Skill Enhancement: Access to training, conferences, and workshops to stay current with the latest UX trends, tools, and methodologies.

📝 Enhancement Note: The "Senior" title implies leadership potential and a strategic contribution beyond task execution. For operations-minded candidates, understanding how this role influences digital revenue and customer retention is key. The growth opportunities highlight a pathway for career progression within a large retail organization, which is attractive for those seeking stability and advancement.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment within Tractor Supply Company's Brentwood, TN location. This setting is designed to foster collaboration, spontaneous idea-sharing, and direct team interaction. Office Location(s): The primary work location is in Brentwood, Tennessee (Postal Code 37027), a suburb of Nashville, known for its corporate presence and accessibility.

Workspace Context:

• The workspace will likely be an open-plan office environment, promoting collaboration among team members.
• Access to standard office technology, including high-performance workstations, design software, and collaboration tools, is expected.
• Opportunities for direct interaction with the UX team, product managers, developers, and other stakeholders will be frequent, facilitating a dynamic and communicative work environment.

Work Schedule: A standard 40-hour work week is expected. While the role is on-site, there may be some flexibility in daily start/end times, provided core business hours and team collaboration needs are met. This schedule supports the consistent application of design processes and analysis required for digital operations.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for complex design challenges and team cohesion. Candidates should be prepared for a structured office environment that supports direct interaction with colleagues, crucial for efficient workflow and rapid problem-solving in a retail operations context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and conduct a brief phone screen to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Presentation: Candidates will be asked to present their portfolio, showcasing key projects that demonstrate their UX design process, problem-solving skills, and impact. This is a critical step where your ability to articulate your design choices and their business outcomes will be evaluated.
• Technical/Skills Interview: This may involve a discussion about specific UX methodologies, tools, and your approach to common design challenges.
• Cross-functional Interviews: You will likely meet with team members from product management, development, and potentially marketing to assess collaboration skills and understanding of the broader digital ecosystem.
• Final Interview: A discussion with senior leadership to evaluate strategic thinking, leadership potential, and overall fit with the company culture.

Portfolio Review Tips:

• Tell a Story: For each project, clearly define the problem, your role, the process you followed, the solutions you designed, and the results achieved. Quantify impact whenever possible (e.g., increased conversion rate, reduced bounce rate, improved task completion time).
• Showcase Process: Don't just show final designs. Include wireframes, user flows, research insights, and iteration examples to demonstrate your thought process.
• Tailor to Tractor Supply: If possible, subtly tailor your presentation to address challenges relevant to a retail or rural lifestyle context. Highlight any experience with e-commerce, mobile apps, or large-scale digital platforms.
• Be Prepared for UX Challenges: Be ready to discuss how you'd approach specific design problems, such as improving the checkout process or enhancing product discovery for a diverse user base.

Challenge Preparation:

• Design Exercise: You may be given a take-home design challenge or a live design exercise during the interview process. Focus on demonstrating your problem-solving approach, user-centricity, and ability to deliver a clear, well-reasoned solution within constraints.
• Communicate Your Thinking: If it's a live exercise, talk through your thought process, assumptions, and design decisions as you work.
• Focus on Key Deliverables: For any challenge, prioritize creating essential deliverables like user flows, wireframes, and a clear rationale for your design choices.

📝 Enhancement Note: The interview process emphasizes a portfolio presentation and potentially a design challenge, which are standard for senior UX roles. Candidates should prepare to not only showcase their design skills but also their ability to connect design decisions to business objectives and operational efficiency, a key differentiator for roles in this domain.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, mockups, and interactive prototyping).
• User Research & Testing: Tools like UserTesting.com, Lookback, Maze, or internal platforms for conducting remote and in-person usability testing.
• Collaboration: Jira, Confluence, Slack, Microsoft Teams for project management, documentation, and team communication.

Analytics & Reporting:

• Web Analytics: Adobe Analytics, Google Analytics (for understanding user behavior, traffic, and conversion funnels).
• A/B Testing & Optimization: Adobe Test & Target, Optimizely, Google Optimize (for experimentation and data-driven design improvements).

CRM & Automation:

• While not directly a UX tool, familiarity with how CRM systems (like Salesforce) and marketing automation platforms influence customer journeys and data collection can be beneficial for context.

📝 Enhancement Note: Proficiency in industry-standard UX design tools like Figma, Sketch, and InVision is a given. However, the explicit mention of analytics (Adobe Analytics, Google Analytics) and A/B testing tools (Adobe Test & Target) highlights the data-driven nature of this role. Understanding how to leverage these tools to inform design and measure impact is critical for success in an operations-oriented UX position.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of the rural lifestyle customer, ensuring their digital experience is intuitive and valuable.
• Data-Driven Decision Making: Utilizing analytics, user research, and A/B testing to inform design choices and measure the impact of UX initiatives on business goals.
• Collaboration & Communication: Fostering a team-oriented environment where open communication, feedback exchange, and cross-functional partnerships are encouraged to achieve optimal outcomes.
• Continuous Improvement: A proactive mindset focused on iterating and refining designs based on performance data, user feedback, and evolving industry best practices.
• Innovation & Differentiation: Striving to create unique and engaging digital experiences that set Tractor Supply apart from competitors and enhance customer loyalty.

Collaboration Style:

• Cross-functional Integration: The UX team actively collaborates with Product Management, Engineering, Marketing, and potentially Merchandising Operations to ensure alignment and a holistic approach to digital product development.
• Iterative Feedback Loops: Design reviews and agile ceremonies are used to facilitate regular feedback and ensure designs are practical, user-friendly, and aligned with business objectives.
• Knowledge Sharing: An environment that encourages sharing best practices, design patterns, and learnings from user research and A/B tests to elevate the entire team's capabilities.

📝 Enhancement Note: The emphasis on customer-centricity, data-driven decisions, and continuous improvement strongly aligns with the core principles of operations and GTM functions. Candidates who can demonstrate these values in their work and collaboration style will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse User Needs: Catering to a broad customer base with varying technical proficiencies and needs related to rural lifestyle activities.
• Digital Transformation: Contributing to Tractor Supply's ongoing digital transformation, ensuring the online experience is seamless and integrated with the overall brand.
• Cross-functional Alignment: Navigating the complexities of a large retail organization to gain buy-in and ensure consistent execution of UX strategies across different departments.
• Keeping Pace with Technology: Staying current with rapidly evolving digital technologies and user expectations to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced UX Specialization: Pursuing certifications or in-depth training in areas like UX research, accessibility, or information architecture.
• E-commerce Strategy: Gaining deeper insights into retail operations, merchandising, and digital marketing strategies through cross-functional exposure.
• Leadership Development: Opportunities to lead design projects, mentor junior designers, and potentially move into management roles.
• Industry Engagement: Attending relevant UX and retail industry conferences to network and learn about emerging trends and best practices.

📝 Enhancement Note: Identifying these challenges proactively allows candidates to prepare thoughtful responses during interviews, demonstrating their foresight and problem-solving capabilities. The growth opportunities highlight a clear path for career advancement and skill enrichment within a stable corporate environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data or A/B testing to significantly improve a digital product's performance. What was your process and what were the results?" (Focus on metrics, methodology, and impact.)
• "How do you approach designing for a diverse customer base with varying technical skills and needs, as seen in the rural lifestyle market?" (Highlight research, persona development, and inclusive design.)
• "Walk us through your process for taking a complex feature from concept to launch, including how you collaborate with developers and product managers." (Emphasize collaboration, iteration, and communication.)

Company & Culture Questions:

• "What interests you about Tractor Supply Company and our specific customer base?" (Research the company's mission, values, and target audience.)
• "How do you ensure your design decisions align with business objectives and contribute to operational efficiency?" (Connect design thinking to ROI and business goals.)
• "Describe your ideal team collaboration environment and how you contribute to a positive team dynamic." (Focus on communication, feedback, and shared ownership.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use the STAR method (Situation, Task, Action, Result) or a similar framework to clearly convey the story of your project.
• Visualize Your Process: Use visuals like user flows, wireframes, and prototypes to illustrate your design journey – don't just talk about it.
• Quantify Your Impact: Wherever possible, present data and metrics that demonstrate the success of your designs (e.g., x% increase in conversion, y% reduction in task time).
• Explain Your 'Why': Be prepared to articulate the rationale behind your design decisions, linking them back to user needs and business goals.

📝 Enhancement Note: Preparing for these types of questions will allow candidates to demonstrate not only their design expertise but also their strategic thinking, understanding of business impact, and ability to collaborate effectively within an operations-focused environment.

📌 Application Steps

To apply for this Sr. Designer, UX position:

• Submit Your Application: Visit the Tractor Supply Company careers portal and submit your resume and an optional cover letter through the provided link.
• Curate Your Portfolio: Ensure your portfolio is up-to-date and prominently features projects that highlight your end-to-end UX process, data-driven decision-making, and measurable results. Tailor your selection to showcase relevant e-commerce or large-scale digital platform experience.
• Prepare Your Narrative: Practice presenting your portfolio, focusing on clear storytelling, articulating your design rationale, and quantifying the impact of your work. Be ready to discuss your process and contributions for each project.
• Research Tractor Supply: Familiarize yourself with Tractor Supply Company's brand, mission, target audience (rural lifestyle), and recent digital initiatives. Understand how UX can support their business objectives.
• Anticipate Interview Questions: Prepare thoughtful answers to common UX interview questions, strategy-focused questions, and questions about your collaboration style and understanding of business impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---