Sr. Content Designer, Growth

📍 Job Overview

Job Title: Sr. Content Designer, Growth Company: Pinterest Location: San Francisco, CA, US / Remote, US Job Type: Full-time Category: Growth Marketing Operations / User Engagement Operations Date Posted: 2025-11-17 Experience Level: 5-10 years Remote Status: Hybrid (1-2 times/quarter in office)

🚀 Role Summary

• Drive significant user engagement and learning through strategic content design for key growth initiatives.
• Develop and implement scalable content frameworks, standards, and naming conventions to enhance user experience and support experimentation.
• Leverage data analytics, user insights, and A/B testing to continuously optimize content for engagement, education, and discoverability within the Pinterest platform.
• Champion inclusivity, accessibility, and brand consistency across all user touchpoints, ensuring a cohesive and inspiring brand voice.

📝 Enhancement Note: While the title is "Sr. Content Designer, Growth," the responsibilities heavily lean into operational aspects of user engagement and growth marketing. The role requires a strategic approach to content that directly impacts user acquisition, retention, and overall platform value realization, aligning with GTM and operational efficiency objectives. Key operations-related keywords have been integrated to reflect this.

📈 Primary Responsibilities

• Lead content design strategy and execution for high-impact Growth work streams, independently scoping opportunities and delivering user-centric solutions.
• Develop and maintain scalable content frameworks, standards, and naming systems that support Pinner needs and facilitate efficient experimentation.
• Utilize data, user insights, and A/B testing methodologies to evaluate, iterate, and optimize content for measurable improvements in engagement, education, and discoverability.
• Collaborate closely with cross-functional partners (Product, Engineering, Research, Design, Marketing) to co-create solutions, present work, and advocate for user needs.
• Evolve and apply Pinterest’s content guidelines to ensure inclusivity, accessibility, brand consistency, and global impact across all user experience touch-points.
• Monitor industry shifts and cultural trends in online communication, filtering and applying relevant insights to maintain fresh and resonant content.
• Navigate ambiguity and fast-paced environments, effectively managing trade-offs and taking full ownership of outcomes within the designated area of responsibility.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic content creation and operational rigor. The focus on "scalable content frameworks," "A/B testing," and "data-driven optimization" highlights the operational nature of this role, aiming to create repeatable processes that yield consistent growth results.

🎓 Skills & Qualifications

Education: Bachelor's degree in Communication, Human-Centered Design, or a similar field, or an equivalent combination of education and experience.

Experience: 5+ years of experience in content design or UX writing for consumer-facing products, with a strong portfolio demonstrating user-centric content strategy and measurable impact across in-product experiences, push notifications, and email campaigns.

Required Skills:

• Expertise in defining, evolving, and applying content systems, frameworks, and standards, including leveraging AI-powered tools and workflows for scalability.
• Proven experience in driving A/B tests, experiments, or data-driven optimization for content effectiveness and user engagement.
• Strong relationship-building and communication skills, with a demonstrated ability to align and influence cross-functional stakeholders.
• Proven self-starter capable of navigating ambiguity, carving out strategy, and taking full ownership of work areas.
• Deep understanding of user-centric design principles and their application to product content.
• Proficiency in developing and applying content guidelines for inclusivity, accessibility, and brand consistency.

Preferred Skills:

• Experience with AI tools and workflows to enhance content design processes and scalability.
• Familiarity with growth marketing strategies and their intersection with product content.
• Experience in a fast-paced, high-growth technology company environment.
• Ability to translate complex technical or product features into clear, concise, and compelling user-facing language.
• Experience working with global teams and understanding localization nuances in content.

📝 Enhancement Note: The requirements emphasize a combination of creative content skills and analytical, operational capabilities. The mention of "AI-powered tools and workflows" and "data-driven optimization" points towards a need for operational efficiency and a data-informed approach to content strategy, which is critical for growth roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear user-centric content strategy for at least two distinct growth-related product areas (e.g., onboarding, re-engagement, feature discovery).
• Showcase specific examples of how content was used to drive measurable growth outcomes, supported by data or A/B test results.
• Include case studies detailing the process of developing and implementing scalable content frameworks, standards, or naming systems.
• Present evidence of influencing cross-functional teams and advocating for content-driven solutions.
• Highlight examples of how content was iterated upon based on user insights, data analysis, or experimentation.

Process Documentation:

• Ability to document and articulate content design processes, including user research integration, ideation, prototyping, and validation phases.
• Experience in creating and maintaining content guidelines, style guides, and scalable content systems for consistent application across a product.
• Proficiency in outlining the methodology for A/B testing content variations and analyzing results to inform future content decisions.
• Capacity to map out content flows and user journeys, identifying key opportunities for engagement and value delivery.

📝 Enhancement Note: The portfolio requirements are central to this role, demanding tangible proof of operational impact. Candidates are expected to demonstrate not just creative output but also the strategic thinking and process-driven execution that leads to measurable business results within growth initiatives.

💵 Compensation & Benefits

Salary Range: $97,104 - $199,920 USD per year.

Benefits:

• Equity: Eligibility for stock options or grants, reflecting a direct stake in the company's growth and success.
• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and eligible dependents.
• Retirement Savings Plan: 401(k) or similar plan with potential company match to support long-term financial planning.
• Paid Time Off: Generous vacation, sick leave, and paid holidays to promote work-life balance.
• Parental Leave: Support for new parents with paid leave policies.
• Professional Development: Opportunities for continuous learning, training, and career advancement.
• Wellness Programs: Initiatives and resources to support employee well-being.

Working Hours: Standard full-time hours, with flexibility. The role requires 1-2 in-office collaboration days per quarter, with the expectation of full-time engagement during work weeks.

📝 Enhancement Note: The salary range provided is a broad band, typical for senior roles in San Francisco, reflecting extensive experience and impact. The inclusion of "Equity" as a benefit is significant for senior roles, aligning employee success with company performance, a common incentive in tech. The "Hybrid" work arrangement with specific in-office requirements is detailed to manage expectations for remote candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Media / Technology / E-commerce Platform. Pinterest operates in a dynamic digital space, focused on visual discovery and inspiration, aiming to empower users to create a life they love. This context implies a culture that values creativity, user-centricity, and innovation.

Company Size: Large (Pinterest is a publicly traded company with a significant global employee base). This implies established processes, potential for cross-functional collaboration across many teams, and opportunities for career development within a large organization.

Founded: 2010. With over a decade of operation, Pinterest has matured from a startup to a well-established tech company, likely possessing robust operational frameworks and a clear long-term vision.

Team Structure:

• The Growth team is a critical function within Pinterest, focused on user acquisition, engagement, and retention.
• This role likely reports into a Content Design Lead or a Head of Product for Growth, with close collaboration with Product Managers, Engineering Leads, UX Researchers, and Marketing counterparts.
• Cross-functional collaboration is a core expectation, requiring strong communication and influencing skills to align diverse teams toward shared growth objectives.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on A/B testing, user research, and analytics to measure the impact of content and product features.
• Agile methodologies are likely employed for product development, requiring adaptability and iterative improvements.
• A focus on scalability means developing repeatable processes and systems that can support a large and growing user base.

Company Website: https://www.pinterestcareers.com/

📝 Enhancement Note: Understanding Pinterest's mission and the specific context of the Growth team is crucial. The "Growth" aspect implies a focus on metrics, experimentation, and user lifecycle management, which are core operational concerns in product development and marketing.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior-level individual contributor, expected to operate with a high degree of autonomy, set strategic direction within their domain, and mentor junior team members. The focus is on expert-level execution and strategic influence rather than direct people management.

Reporting Structure: The role will likely report into a senior leader within the Product or Design organization, such as a Director of Content Design or a VP of Product. Direct collaboration will be with Product Managers, Designers, Researchers, and Engineers on the Growth team.

Operations Impact: This role directly impacts the company's growth trajectory by optimizing user acquisition, activation, retention, and monetization through strategic content design. Success will be measured by improvements in key operational metrics such as conversion rates, user engagement, feature adoption, and retention rates.

Growth Opportunities:

• Skill Advancement: Deepen expertise in content strategy, growth experimentation, UX writing for diverse channels (in-product, notifications, email), and AI-driven content tools.
• Leadership Development: Opportunity to lead content strategy for major growth initiatives, influence product roadmaps, and potentially mentor junior designers.
• Cross-Functional Exposure: Gain extensive experience working with product, engineering, research, and marketing teams, understanding their operational workflows and contributing to integrated GTM strategies.
• Specialization: Potential to specialize further in specific areas of growth (e.g., new user onboarding, international growth, creator growth) or content systems.

📝 Enhancement Note: For a "Growth" focused role, career progression is often tied to demonstrated impact on key business metrics. This analysis emphasizes how the role contributes to operational efficiency and scalable growth, offering clear paths for advancement within a large tech organization.

🌐 Work Environment

Office Type: Hybrid. Pinterest utilizes a "PinFlex" model, allowing for flexibility. This specific role requires 1-2 in-office collaboration days per quarter, with the ability to be situated anywhere in the country. This suggests a distributed team model with intentional in-person gatherings for strategic alignment and team building.

Office Location(s): While the role can be situated anywhere in the US, key collaboration hubs are likely in San Francisco, CA. The "Remote, US" option indicates a willingness to hire across the country, provided the candidate can travel for quarterly in-person events.

Workspace Context:

• The environment is designed for collaboration, with intentional periods of in-person interaction complementing remote work.
• Access to industry-standard design and collaboration tools will be provided.
• Opportunities for interaction with a diverse and talented team of designers, product managers, and engineers focused on driving user growth.

Work Schedule: Full-time, with flexibility. While core working hours will align with team needs and collaboration, the emphasis on flexibility allows for adaptation around personal schedules, provided responsibilities and collaboration requirements are met.

📝 Enhancement Note: The hybrid model with specific in-office requirements is a key aspect of the work environment. It signifies a balance between remote work flexibility and the operational need for in-person collaboration for high-impact strategic sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio. Focus on highlighting your direct experience with growth initiatives, content strategy, and measurable outcomes.
• Hiring Manager/Team Interview: Expect a deep dive into your portfolio. Be prepared to discuss your process, strategic thinking, and how you’ve used data and user insights to drive content decisions.
• Cross-Functional Interviews: Interviews with Product Managers, Designers, and potentially Engineers to assess collaboration style, communication skills, and ability to influence across disciplines.
• Design/Content Challenge: A practical exercise, potentially involving a case study or a content critique/redesign, to evaluate your problem-solving skills, strategic approach, and ability to apply Pinterest’s voice and guidelines.
• Final Round: May involve senior leadership to assess strategic alignment and cultural fit.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the content solutions you designed, and—most importantly—the measurable results (e.g., % increase in conversion, % decrease in churn, improved engagement metrics).
• Showcase Strategy: Don't just show final copy. Explain the strategic thinking behind your choices, including user research, competitive analysis, and how the content aligns with business goals.
• Highlight Scalability: Demonstrate your ability to create content systems, frameworks, or standards that can be scaled across multiple products or user segments.
• Emphasize Growth Focus: Tailor your portfolio to showcase experience with growth levers like onboarding, feature adoption, notifications, and retention strategies.
• Inclusivity & Accessibility: Ensure examples demonstrate a commitment to inclusive and accessible language and design.

Challenge Preparation:

• Familiarize yourself with Pinterest's mission, user base, and brand voice.
• Practice articulating your content strategy and decision-making process concisely.
• Be ready to discuss how you would approach a specific growth challenge (e.g., improving onboarding completion rates for new users) using content design.
• Prepare to explain how you would leverage data and experimentation to validate your content solutions.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "measurable impact" and "growth outcomes" is critical. This role requires operations-minded thinking, where content is treated as a lever for driving quantifiable business results through efficient and effective user journeys.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with enterprise-level CMS for managing and deploying large volumes of content.
• Design & Prototyping Tools: Figma, Sketch, Adobe Creative Suite (for mockups, wireframes, and visual collaboration).
• Collaboration Platforms: Slack, Google Workspace, Confluence, Jira for team communication, documentation, and project tracking.
• AI-Powered Content Tools: Familiarity with AI tools for content generation, optimization, analysis, or workflow automation is a plus.

Analytics & Reporting:

• Product Analytics Tools: Amplitude, Mixpanel, Google Analytics, or similar for tracking user behavior, feature adoption, and engagement metrics.
• A/B Testing Platforms: Optimizely, VWO, or internal experimentation platforms for running and analyzing content experiments.
• Data Visualization Tools: Tableau, Looker, or similar for presenting data and insights effectively.

CRM & Automation:

• While not a direct CRM role, understanding how content integrates with user journeys managed by CRM or marketing automation platforms (e.g., Salesforce, Marketo, Braze for notifications) is beneficial.

📝 Enhancement Note: Proficiency in analytics and experimentation tools is key, as this role is expected to be data-driven. The mention of "AI-powered content tools" signals a forward-thinking approach to operations and content scalability.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Pinterest users through thoughtful and effective content.
• Data-Informed Decision-Making: Relying on data, user insights, and experimentation to guide content strategy and iteration.
• Collaboration & Influence: Working effectively with diverse teams to achieve shared goals, with a strong emphasis on clear communication and mutual respect.
• Inclusivity & Accessibility: Championing equitable representation and ensuring content is accessible to all users, regardless of background or ability.
• Growth Mindset: Continuously seeking opportunities for personal and professional development, embracing challenges, and driving innovation.
• Efficiency & Scalability: Designing content solutions that are not only effective but also scalable and maintainable for a global platform.

Collaboration Style:

• Proactive and communicative, fostering strong partnerships across Product, Engineering, Research, and Marketing.
• Open to feedback and constructive critique, viewing it as an opportunity for improvement.
• Data-driven and transparent in sharing insights and results.
• Focused on achieving shared objectives through collaborative problem-solving.

📝 Enhancement Note: The emphasis on data, collaboration, and inclusivity aligns with modern operational best practices. These values are essential for a role focused on driving growth and ensuring a positive user experience at scale.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Scalability: Developing engaging content that also adheres to strict brand guidelines and can be scaled efficiently across a global platform.
• Driving Measurable Growth: Directly attributing content impact to key business metrics in a complex product environment with multiple growth levers.
• Navigating Ambiguity: Working effectively in a fast-paced, evolving environment where priorities may shift, requiring adaptability and strategic prioritization.
• Cross-Functional Alignment: Ensuring consistent messaging and strategy across various departments with potentially differing priorities.

Learning & Development Opportunities:

• Advanced Content Strategy: Deepen understanding of growth loops, user lifecycle marketing, and monetization strategies through content.
• Experimentation Mastery: Gain expertise in designing and analyzing sophisticated A/B tests for content optimization.
• AI in Content: Explore and implement emerging AI technologies for content creation, personalization, and efficiency gains.
• Leadership & Mentorship: Develop leadership skills by guiding strategic initiatives and potentially mentoring junior team members.
• Industry Immersion: Attend conferences and workshops focused on UX writing, content strategy, and growth marketing.

📝 Enhancement Note: Identifying potential challenges and outlining corresponding growth opportunities helps candidates understand the role's demands and the support available for their professional development, particularly in the context of operational improvement and strategic execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used content design to significantly improve a key growth metric (e.g., user activation, retention, conversion). What was your process, what data did you use, and what were the results?" (Focus on quantifiable impact and your strategic approach.)
• "How would you approach developing a content strategy for a new user onboarding flow on Pinterest? What metrics would you track, and how would you iterate based on performance?" (Demonstrate your understanding of user journeys and data-driven optimization.)
• "Imagine we want to increase engagement with a specific feature. How would you collaborate with product and engineering to identify the content opportunities and measure success?" (Highlight your cross-functional collaboration and operational thinking.)

Company & Culture Questions:

• "What excites you about Pinterest's mission and how do you see your role contributing to it?" (Show genuine interest and alignment with company values.)
• "How do you ensure your content is inclusive and accessible to a diverse global audience?" (Address your commitment to best practices in content operations.)
• "Describe a situation where you had to navigate ambiguity or a fast-changing project. How did you maintain focus and drive progress?" (Assess your adaptability and problem-solving skills in an operational context.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your strategic approach, the solution (content), the execution process, and the measurable outcome.
• Highlight the "Why": Explain the rationale behind your content decisions, linking them to user needs and business objectives.
• Show, Don't Just Tell: Use visuals (mockups, screenshots, data charts) to illustrate your work and its impact.
• Be Data-Centric: Clearly present the metrics that demonstrate the success of your content initiatives. Quantify everything possible.
• Focus on Growth Impact: Emphasize how your contributions directly led to user acquisition, engagement, or retention improvements.

📝 Enhancement Note: Interview preparation should focus on demonstrating operational acumen – the ability to translate strategy into actionable content, measure its impact, and iterate for continuous improvement, all within the context of driving user growth.

📌 Application Steps

To apply for this Sr. Content Designer, Growth position:

• Submit your application through the Pinterest Careers portal via the provided link.
• Customize Your Resume: Tailor your resume to highlight experience in content design, UX writing, growth marketing, A/B testing, data analysis, and cross-functional collaboration. Use keywords from the job description to ensure ATS compatibility.
• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your experience in growth initiatives, content strategy, measurable impact, and scalable systems. Ensure each project clearly outlines objectives, your role, the process, and quantifiable results.
• Prepare Your Narrative: Practice articulating your portfolio projects, focusing on the strategic thinking, operational process, and growth outcomes. Be ready to discuss your approach to data analysis and experimentation.
• Research Pinterest: Familiarize yourself with Pinterest's mission, products, user base, brand voice, and recent growth initiatives. Understand how content plays a role in their user lifecycle.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding specific tools, team dynamics, and exact interview processes, should be verified directly with the hiring organization before making application decisions.