SR. Brand and Web Designer

📍 Job Overview

Job Title: SR. Brand and Web Designer Company: TripleTen Location: Berlin, Germany Job Type: Full-time Category: Marketing & Design Operations Date Posted: November 5, 2025 Experience Level: Senior (10+ years) Remote Status: Remote OK

🚀 Role Summary

• Spearhead creative direction and execution of comprehensive marketing campaigns across digital and print media, ensuring stringent brand consistency and optimal user experience.
• Design and iterate on high-conversion marketing landing pages and website interfaces, leveraging a deep understanding of user journeys and conversion rate optimization (CRO) principles.
• Drive continuous improvement of the Nebius Academy's visual identity, sharpening toolsets and formalizing design approaches to expand and amplify the brand's visual style.
• Build robust systems and documentation for marketing and web design processes, establishing best practices and new methodologies for future scalability.
• Foster close collaboration with cross-functional teams, including marketing, product design, development, and copywriting, to translate strategic requirements into impactful design solutions.

📝 Enhancement Note: This role is positioned as a Senior Brand and Web Designer, focusing heavily on marketing campaign execution and web interface optimization. The "SR." designation implies a leadership capacity, likely involving mentoring junior designers and establishing design frameworks. The emphasis on "0 to 1" building and "systems that support marketing and web design" suggests a need for strategic thinking and process creation, not just execution. The AI-derived experience level of "10+" aligns with this senior, potentially lead, capacity.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually compelling marketing materials for diverse channels including social media, website banners, email campaigns, and print collateral, ensuring alignment with brand guidelines and marketing objectives.
• Develop and optimize user flows and interfaces for marketing landing pages and core website sections, with a focus on enhancing user experience and driving measurable conversion improvements.
• Propose and implement innovative design solutions that directly impact conversion rates, A/B testing new concepts and iterating based on performance data.
• Conduct thorough reviews and redesigns of existing website pages to ensure consistent adherence to brand guidelines, tone of voice, and user-centric design principles.
• Collaborate closely with marketing stakeholders to understand campaign goals, target audiences, and performance metrics, translating these insights into effective and engaging visual assets.
• Work in tandem with product designers to ensure a cohesive brand experience across both marketing and product interfaces, identifying opportunities for synergy.
• Document and formalize design standards, brand identity guidelines, and best practices to create scalable systems that support ongoing marketing and web design efforts.
• Manage the end-to-end design process for multiple concurrent projects, ensuring timely delivery, adherence to specifications, and high-quality output.
• Stay abreast of emerging design trends, AI-powered design tools, and marketing best practices to continuously elevate the brand's visual presence and effectiveness.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and strategic system building. The emphasis on "0 to 1" and "building systems" suggests the candidate will be instrumental in establishing new design processes and frameworks for Nebius Academy, rather than just executing existing ones. This requires a proactive, problem-solving mindset.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communication, Web Design, or a related field is implicitly expected given the experience requirements. Experience: 7+ years of dedicated experience in marketing design, web design, and visual identity development, supported by a robust and diverse portfolio.

Required Skills:

• Creative Direction & Campaign Design: Proven ability to conceptualize and execute high-impact marketing campaigns across various mediums (web, social, print).
• Web Design & UI/UX: Extensive experience in designing user-friendly, conversion-optimized landing pages and website interfaces.
• Visual Identity Development: Demonstrated skill in refining and maintaining a consistent and compelling brand visual identity.
• Portfolio: A strong, curated portfolio showcasing a breadth of work in marketing and web design, with clear examples of impact and problem-solving.
• Attention to Detail: Meticulous approach to design, ensuring high-quality execution and visual polish.
• User Journey Analysis: Deep understanding of the end-to-end user journey, from initial marketing touchpoints to website conversion, with the ability to identify and implement improvements.
• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and deliver high-quality work under tight deadlines.
• Independent Problem Solving: Confidence in identifying issues, shaping processes, and finding creative, independent solutions.
• "0 to 1" System Building: Experience in creating new systems, processes, and frameworks from scratch without extensive pre-existing documentation.
• English Fluency: B2 level or higher, with strong verbal and written communication skills for effective collaboration.

Preferred Skills:

• Startup Environment Experience: Prior experience working in a fast-paced, startup-like environment.
• AI-Powered Visual Development: Proficiency in leveraging AI tools to generate high-quality visuals and streamline design workflows.
• UX Copywriting: Ability to craft effective and compelling UX copy that enhances user experience and drives action.
• Motion Design & Animation: Skills in creating animated graphics and motion design elements for enhanced engagement.

📝 Enhancement Note: The "7+ years" requirement, coupled with the emphasis on "0 to 1" building and independent problem-solving, strongly suggests that candidates with a proven track record of initiative and strategic design leadership will be prioritized. The preferred skills point towards a desire for a versatile candidate who can contribute across multiple facets of digital design and content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 comprehensive case studies detailing marketing campaigns or website redesign projects from conception to execution. Each case study should clearly articulate the problem, your approach, the solutions implemented, and the measurable results achieved.
• Visual Quality & Consistency: Demonstrate a keen eye for detail, high-quality graphic execution, and a strong understanding of visual hierarchy, typography, and color theory across diverse applications.
• User-Centric Design: Provide examples of how user experience principles were integrated into web design, including wireframes, user flows, and interface mockups that prioritize usability and conversion.
• Brand Identity Examples: Include examples of how you have developed, evolved, or maintained a cohesive brand identity across multiple touchpoints.
• System/Process Innovation: If possible, include examples or descriptions of systems, templates, or processes you have created to improve design workflow efficiency or consistency.

Process Documentation:

• The portfolio should ideally include documentation or descriptions of design processes you've formalized or implemented, such as brand guideline creation, workflow optimization for campaign asset production, or user testing methodologies.
• Evidence of ability to document design decisions, user flows, and system implementations will be highly valued, reflecting the "build systems" requirement.

📝 Enhancement Note: The emphasis on "building systems" and "0 to 1" demands that the portfolio not only showcases finished work but also demonstrates the candidate's ability to define and implement design processes. Candidates should be prepared to discuss not just what they designed, but how they designed it, and how they established frameworks for future work.

💵 Compensation & Benefits

Salary Range: Given the Senior level (10+ years AI-derived experience), 7+ years explicit experience, and location in Berlin, Germany, a competitive salary range for a SR. Brand and Web Designer would typically fall between €60,000 and €85,000 annually. This estimate is based on industry benchmarks for senior design roles in major European tech hubs like Berlin, considering the cost of living and demand for specialized design skills.

Benefits:

• Remote Work Flexibility: Opportunity to work remotely, offering a better work-life balance and flexibility.
• Professional Development: Potential for investment in training, workshops, and conferences to enhance skills in AI-powered design and other relevant areas.
• Impactful Role: The chance to significantly shape and evolve the brand identity of a growing educational platform.
• Collaborative Environment: Work within a dynamic team environment with opportunities for cross-functional learning.
• Competitive Compensation: As indicated by the estimated salary range, reflecting the senior nature of the role.

Working Hours: The role requires 40 hours per week, typical for a full-time position. While remote, adherence to standard working hours is expected for effective collaboration, with potential for flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The "None" listed under "What we can offer you" in the input data is highly unusual for a senior role and has been interpreted as a placeholder. A senior position typically includes a benefits package. This estimation assumes standard benefits for a full-time role in Germany, with a focus on professional growth and remote work, which are highly valued in the tech and design industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech), specifically focused on closing the AI skill gap through practical learning. Nebius Academy operates within a rapidly evolving sector driven by technological advancements and the increasing demand for specialized digital skills. Company Size: Nebius Academy is powered by TripleTen. While specific numbers for Nebius Academy are not provided, TripleTen is a growing company. The operations of such a company typically involve a lean, agile structure, encouraging autonomy and rapid iteration. This means designers often work closely with various departments rather than being siloed. Founded: TripleTen was founded in 2019. This indicates a relatively young, dynamic company that is likely in a growth phase, emphasizing innovation and adaptability.

Team Structure:

• Cross-Functional Collaboration: The role explicitly mentions close collaboration with marketing, product designers, developers, and copywriters. This suggests a matrixed or project-based team structure where designers are embedded within or work closely with various product and marketing initiatives.
• Reporting: While not explicitly stated, a Senior Designer might report to a Head of Design, Marketing Director, or a Product Lead, depending on the organizational structure. The emphasis on "owning your projects" implies a degree of autonomy within the reporting structure.
• Specialization: The team likely comprises specialists in various design disciplines (UX/UI, Brand, Marketing) and content creation, working synergistically to support Nebius Academy's growth.

Methodology:

• Data-Driven Design: The role requires understanding marketing approaches and translating strategy into design that achieves measurable results, indicating a data-informed design process.
• Agile Development: Given the startup nature, design processes likely align with agile methodologies, involving iterative development, rapid prototyping, and continuous feedback loops.
• User-Centricity: A core methodology will be a strong focus on user experience, ensuring designs are intuitive, effective, and meet learner needs.

Company Website: TripleTen (Note: The provided URL was null, using general TripleTen URL for context)

📝 Enhancement Note: The company's mission to "close the AI skill gap" and its focus on "high-quality, practical, and personalized learning" suggest a culture that values expertise, innovation, and learner success. The role of a Senior Brand and Web Designer is crucial in visually communicating this mission and ensuring a seamless, engaging user experience for potential learners.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicative of a highly experienced professional who is expected to be a subject matter expert in brand and web design, capable of leading projects and establishing design systems. It sits beyond a standard designer role, implying a potential for mentorship or team leadership. The "SR." title and 7+ years' experience (AI-derived 10+) place this firmly in the senior to lead designer bracket.

Reporting Structure: The role reports to a manager within the marketing or product team, but is expected to operate with a high degree of autonomy, "owning your projects" and "managing yourself." This structure allows for direct impact on marketing outcomes while fostering independent decision-making.

Operations Impact: The Senior Brand and Web Designer will have a direct and significant impact on Nebius Academy's growth by:

• Brand Perception: Shaping the visual identity and brand perception, influencing how potential learners perceive the quality and credibility of the educational offerings.
• Conversion Rates: Directly contributing to lead generation and enrollment through optimized landing pages and website design.
• User Experience: Ensuring a cohesive and engaging experience that supports learner acquisition and retention.
• Process Efficiency: Establishing design systems and documentation that streamline future marketing and web design efforts, thereby improving operational efficiency.

Growth Opportunities:

• Leadership Track: Potential to move into a Lead Designer, Design Manager, or Art Director role, overseeing a team and setting design strategy for Nebius Academy or TripleTen.
• Specialization: Deepen expertise in specific areas like AI-driven design, conversion optimization, or motion graphics through company-supported learning and project opportunities.
• Strategic Influence: Contribute to broader marketing and product strategy discussions, leveraging design expertise to inform business decisions.
• Mentorship: Opportunity to mentor junior designers and contribute to the development of the design function within the organization.

📝 Enhancement Note: The emphasis on "building systems" and "0 to 1" suggests significant growth potential for someone who can not only execute but also architect and standardize design processes. This role is ideal for a designer looking to make a strategic impact beyond just visual execution.

🌐 Work Environment

Office Type: While the job is listed as "Remote OK" and the AI suggests "Remote OK," the company headquarters are in Berlin. This indicates a hybrid-friendly or fully remote-first culture, depending on the team's specific setup. The company operates globally. Office Location(s): Berlin, Germany is listed as a primary location. Given the remote nature, this might be the hub for any in-person collaboration or team events, but the role is not strictly tied to this physical location.

Workspace Context:

• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Zoom, project management tools) for seamless remote teamwork.
• Design Software & AI Tools: Access to industry-standard design software (e.g., Adobe Creative Suite) and likely integration with AI-powered design tools.
• Cross-functional Interaction: Frequent interaction with remote colleagues across different departments, fostering a dynamic and collaborative virtual workspace.
• Autonomy: A work environment that values and supports independent work, self-management, and proactive problem-solving.

Work Schedule: The standard working hours are 40 per week. While remote work offers flexibility, maintaining consistent availability during core working hours is crucial for team collaboration and project synchronization. The focus is on output and meeting deadlines rather than strict time-tracking.

📝 Enhancement Note: The "Remote OK" status combined with a Berlin headquarters suggests a company that has embraced modern work arrangements. The candidate should be comfortable with remote collaboration and possess strong self-management skills.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Portfolio Submission: Submit resume and a strong portfolio showcasing relevant marketing and web design work.
2. Initial Screening (Recruiter/Hiring Manager): A call to assess general fit, experience alignment, and understanding of the role's core responsibilities. Focus will be on candidates who can articulate their design process and strategic thinking.
3. Design Challenge/Case Study Presentation: Candidates will likely be asked to complete a design task or present a detailed case study from their portfolio, focusing on how they approached a complex design problem, managed a project, and achieved measurable results. This is where "0 to 1" thinking and system-building capabilities will be assessed.
4. Team/Cross-functional Interviews: Meetings with marketing, product design, and potentially development team members to evaluate collaboration skills, communication, and cultural fit.
5. Final Interview: A discussion with senior leadership to confirm overall fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the problem statement, your specific role and contributions, the design process and rationale, and quantifiable results (e.g., conversion rate increases, engagement metrics, brand consistency improvements).
• Showcase "0 to 1" Thinking: If you have examples of creating new design systems, processes, or frameworks, explicitly detail these. Explain the challenges you faced and how you architected solutions from scratch.
• Demonstrate Brand Consistency: Provide examples of how you've maintained or evolved a brand's visual identity across different platforms and campaigns.
• User Journey Focus: Clearly illustrate how you've analyzed user journeys and designed interfaces to optimize experience and drive conversions.
• Tool Proficiency: Be ready to discuss the tools you used and why you chose them, especially regarding AI tools and their application.

Challenge Preparation:

• Anticipate a "Build Systems" Task: Be prepared for a challenge that requires you to outline how you would establish a new design process or system for a given scenario (e.g., creating brand guidelines for a new initiative, structuring a campaign asset production workflow).
• Focus on Strategy: Emphasize your strategic thinking. How do you translate business objectives into design solutions? How do you measure success?
• Articulate Process: Be ready to walk through your thought process clearly and concisely. Explain your decision-making at each step, especially when addressing complex problems or ambiguity.
• Cultural Fit: Prepare to discuss how you collaborate with cross-functional teams and contribute to a team culture, particularly in a remote setting.

📝 Enhancement Note: The emphasis on "building systems" and "0 to 1" is critical. Candidates should prepare to showcase not just their design output but their ability to architect and formalize design processes, which is a key differentiator for this senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design suites such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Figma or Sketch are also highly likely to be part of the workflow for UI/UX design.
• Prototyping Tools: Experience with tools like Figma, Adobe XD, or InVision for creating interactive prototypes and user flows.
• AI Design Tools: Familiarity and practical experience with emerging AI tools for image generation, design assistance, or workflow automation are strongly preferred ("good friends with AI").

Analytics & Reporting:

• Web Analytics: Understanding of tools like Google Analytics to analyze website performance, user behavior, and conversion data.
• Marketing Analytics: Familiarity with tools for tracking campaign performance across social media and other digital channels.
• A/B Testing Platforms: Experience with platforms that facilitate A/B testing for landing pages and website elements to drive optimization.

CRM & Automation:

• While not a direct CRM administrator role, understanding how design assets integrate with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce) for campaign delivery and lead nurturing is beneficial.
• Project Management Tools: Experience with tools like Asana, Trello, Jira, or Monday.com for managing project workflows and team collaboration.

📝 Enhancement Note: The explicit mention of AI tools and the "0 to 1" system-building requirement suggest that candidates who are proactive in exploring and integrating new technologies, particularly AI, into their design workflow will be highly valued.

👥 Team Culture & Values

Operations Values:

• Learning & Growth: A commitment to continuous learning, especially in the rapidly evolving AI and EdTech space, is paramount. This aligns with Nebius Academy's mission.
• Impact & Results: A focus on delivering tangible, measurable results through design, directly contributing to marketing objectives and business growth.
• Collaboration & Communication: Openness to feedback, strong cross-functional communication, and a collaborative approach to problem-solving are essential, especially in a remote environment.
• Innovation & Creativity: Encouragement to explore new ideas, experiment with design approaches, and leverage emerging technologies like AI to push creative boundaries.
• Ownership & Autonomy: Valuing individuals who take initiative, "own their projects," and can independently drive projects to completion.

Collaboration Style:

• Proactive Engagement: Expect to actively engage with marketing, product, and development teams, proactively seeking input and providing design solutions.
• Feedback Loops: A culture that embraces constructive feedback for continuous improvement of both designs and processes.
• Knowledge Sharing: Encouragement to share best practices, new tools, and insights within the team and across departments.
• Agile & Iterative: Workflows likely involve agile methodologies, with frequent touchpoints and iterative development cycles.

📝 Enhancement Note: The company's mission around AI and closing skill gaps suggests a culture that is forward-thinking, adaptable, and values expertise. The designer's role is to visually represent this forward-looking and educational mission.

⚡ Challenges & Growth Opportunities

Challenges:

• "0 to 1" System Building: Establishing new design systems, processes, and documentation from scratch without a pre-existing framework. This requires foresight, strategic planning, and the ability to anticipate future needs.
• Balancing Brand Consistency with Campaign Agility: Ensuring a cohesive brand identity is maintained across a wide range of marketing campaigns, each with potentially unique objectives and creative directions.
• Integrating AI Effectively: Leveraging AI tools to enhance creativity and efficiency without compromising on quality or brand integrity.
• Remote Collaboration Dynamics: Navigating effective communication and collaboration within a remote team environment, ensuring alignment and shared understanding.
• Measuring Design Impact: Quantifying the ROI of design initiatives, particularly in relation to marketing campaigns and website conversions.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in AI-powered design tools and methodologies, becoming a go-to person for AI-driven visual creation.
• Conversion Rate Optimization (CRO): Develop advanced skills in analyzing user behavior and optimizing web interfaces for maximum conversion.
• Strategic Design Leadership: Gain experience in shaping design strategy, mentoring junior designers, and contributing to high-level business decisions.
• EdTech Industry Insights: Gain in-depth knowledge of the education technology sector and its unique design challenges and opportunities.

📝 Enhancement Note: The primary challenge lies in the "0 to 1" nature of the role, demanding significant initiative and strategic thinking beyond just executing design tasks. This is also where the greatest growth opportunity lies for a proactive candidate.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a design system or process from scratch. What was your approach, and what were the outcomes?" (Focus on "0 to 1" and system building)
• "How do you balance maintaining a strong, consistent brand identity with the need for diverse and engaging marketing campaign visuals?" (Focus on brand vs. campaign)
• "Walk us through a marketing campaign you conceptualized and designed. What were the objectives, your strategy, the execution, and the measurable results?" (Focus on campaign execution and impact)
• "How do you approach analyzing a user journey on a website to identify areas for design improvement and conversion optimization?" (Focus on UX and CRO)
• "How do you effectively collaborate with marketing, product, and development teams in a remote environment to ensure project success?" (Focus on collaboration)

Company & Culture Questions:

• "What excites you about Nebius Academy's mission to close the AI skill gap?" (Assesses alignment with company mission)
• "How do you see AI tools impacting the future of brand and web design, and how do you stay current with these advancements?" (Assesses forward-thinking and AI proficiency)
• "Describe your ideal work environment and how you thrive in a remote setting." (Assesses cultural fit and self-management)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key themes like "Brand Evolution," "Conversion-Driven Web Design," and "System & Process Innovation."
• Tell a Story: For each case study, clearly articulate the problem, your strategic approach, the design solutions, and the tangible results. Use visuals effectively to support your narrative.
• Quantify Results: Whenever possible, use data and metrics to demonstrate the impact of your design work (e.g., percentage increase in conversions, engagement rates, reduction in bounce rates).
• Highlight "0 to 1" Contributions: Explicitly point out projects where you built new systems, processes, or frameworks. Explain your methodology and the benefits derived.
• Be Prepared for Technical Deep Dives: Be ready to discuss your tools, techniques, and design rationale in detail.

📝 Enhancement Note: The interview process will heavily scrutinize not just design execution but strategic thinking, process creation capabilities, and the ability to quantify impact. Candidates should prepare to demonstrate their leadership potential and proactive approach.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Comeet.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your experience in marketing campaign design, web design, user journey optimization, and visual identity development. Critically, highlight any instances where you built design systems or processes from scratch ("0 to 1").
• Tailor Your Resume: Customize your resume to emphasize keywords related to brand design, web design, marketing campaigns, UX/UI, conversion optimization, project management, and system building. Quantify your achievements with specific metrics where possible.
• Prepare Your Presentation: Be ready to articulate your design process, strategic thinking, and the impact of your work. Practice presenting a key portfolio case study, focusing on the problem, your solution, and the measurable results, especially for any "0 to 1" initiatives.
• Research Nebius Academy & TripleTen: Understand their mission, target audience, and current visual presence. Think about how your skills can contribute to their growth and how you would approach evolving their brand and web presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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