Software Developer (Webflow)

📍 Job Overview

Job Title: Software Developer (Webflow) Company: INVID Location: San Juan, PR (Hybrid) Job Type: Full-time Category: Software Development / Web Development Date Posted: 2025-10-03 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Develop and maintain high-quality, responsive, and accessible websites using Webflow and WordPress platforms.
• Translate UI/UX design mockups and wireframes into functional, visually engaging web pages, ensuring seamless cross-browser and cross-device compatibility.
• Collaborate closely with design, marketing, and engineering teams to conceptualize and execute digital experiences that align with business objectives and brand standards.
• Implement and optimize website performance, security, and SEO best practices to enhance user experience and search engine visibility.

📝 Enhancement Note: While the provided description focuses on web development, the emphasis on "digital experiences," "bringing digital experiences to life," and "digital experiences that are both visually engaging and technically robust" suggests a strong connection to Go-To-Market (GTM) strategies. Operations professionals in GTM roles often rely on well-performing, well-designed websites for lead generation, brand perception, and customer engagement. This role's output directly impacts the effectiveness of various GTM initiatives, making it a critical component of the broader revenue engine.

📈 Primary Responsibilities

• Build, customize, and maintain websites using Webflow, ensuring adherence to design specifications and brand guidelines.
• Develop and manage WordPress sites, including theme customization, plugin integration (e.g., ACF), and custom post type creation.
• Write clean, efficient, and well-documented HTML, CSS, and JavaScript code to implement dynamic features and interactive elements.
• Integrate third-party APIs and tools to enhance website functionality and data exchange capabilities.
• Conduct thorough testing and debugging to resolve issues across different browsers, devices, and operating systems.
• Implement and monitor SEO best practices, including on-page optimization, meta tags, and structured data.
• Optimize website performance for speed, scalability, and user experience, employing techniques such as image optimization and code minification.
• Collaborate with marketing teams to ensure websites effectively support campaign objectives and lead generation efforts.
• Stay updated with the latest trends and technologies in Webflow, WordPress, and front-end development.

📝 Enhancement Note: The responsibilities listed are core to front-end development. For operations professionals, understanding how these responsibilities contribute to GTM efficiency is crucial. For example, "implement and optimize website performance" directly impacts conversion rates and user experience, which are key metrics for marketing operations and sales enablement. "Integrate third-party APIs and tools" can be vital for connecting marketing automation, CRM, and analytics platforms, a core function of revenue operations.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Computer Science, Web Design, or a related field is often preferred. Equivalent practical experience demonstrating strong technical proficiency will also be considered.

Experience:

• Minimum of 2-5 years of professional experience in web development, with a significant focus on Webflow and WordPress.
• Demonstrated experience in building responsive, user-friendly, and visually appealing websites from concept to launch.
• Proven ability to translate design mockups and wireframes into functional web pages.
• Experience in troubleshooting and debugging complex front-end issues.

Required Skills:

• Webflow Expertise: Proven hands-on experience in designing, building, and deploying websites using Webflow.
• WordPress Proficiency: In-depth knowledge of WordPress theme development, custom post types, Advanced Custom Fields (ACF), and plugin integration.
• Front-End Technologies: Strong command of HTML5, CSS3 (including preprocessors like Sass/LESS if applicable), and JavaScript (ES6+).
• Responsive Design: Deep understanding and practical application of responsive design principles to ensure optimal viewing across all devices.
• Debugging Skills: Proficiency in browser developer tools for debugging and performance analysis.
• SEO Fundamentals: Solid understanding of on-page SEO principles and best practices.
• Attention to Detail: Meticulous approach to code quality, design implementation, and user experience.
• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines independently.

Preferred Skills:

• Design Handoff: Experience working with design tools like Figma or Adobe XD for seamless design-to-development workflows.
• Version Control: Familiarity with Git or other version control systems for collaborative development and code management.
• Basic PHP: Fundamental knowledge of PHP for WordPress theme and plugin development.
• CMS Migrations: Experience with migrating content and functionality between different CMS platforms, or specifically from Webflow to WordPress.
• API Integration: Experience integrating external APIs and third-party services.

📝 Enhancement Note: The preferred skills like Git and PHP are standard for many development roles and indicate a need for collaborative development practices and a deeper understanding of WordPress's underlying structure. Experience with Figma/Adobe XD suggests a strong emphasis on collaboration with design teams, which is common in GTM-focused development where user experience is paramount. CMS migrations are particularly relevant for companies undergoing platform changes, impacting data integrity and revenue operations workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Projects: Showcase at least 2-3 complex Webflow websites demonstrating proficiency in custom layouts, interactions, and integrations. Highlight projects that required significant customization beyond standard templates.
• WordPress Projects: Include examples of custom WordPress theme development, ACF implementations, and custom post type usage. Demonstrate an ability to build robust and scalable WordPress solutions.
• Responsive Design Examples: Clearly illustrate how your projects adapt seamlessly across various devices (desktops, tablets, mobile phones), potentially with before-and-after screenshots or interactive demos.
• Problem-Solving Case Studies: For at least one project, detail a specific technical challenge encountered (e.g., performance bottleneck, complex integration, unique design requirement) and how you successfully resolved it, quantifying the impact where possible (e.g., improved load times, increased conversion rate).
• Code Snippets/GitHub: If possible, provide links to public GitHub repositories or code snippets that highlight your clean coding practices, HTML/CSS/JavaScript proficiency, and understanding of development standards.

Process Documentation:

• Be prepared to discuss your development workflow, including how you approach project planning, design implementation, coding, testing, and deployment.
• Demonstrate an understanding of how to document your development process for future reference, team collaboration, and knowledge transfer, especially concerning custom features or integrations.
• Articulate your approach to performance optimization and SEO implementation as part of the standard development process.

📝 Enhancement Note: For operations roles, a portfolio is often about demonstrating process optimization, system implementation, and quantifiable impact. While this role is technical, the portfolio expectations here lean towards showcasing the results of development work. For operations candidates, this translates to understanding how development impacts GTM metrics. A strong portfolio for this role would highlight websites that directly contributed to lead generation, conversion rate optimization, or improved user engagement – metrics that revenue and marketing operations track closely.

💵 Compensation & Benefits

Salary Range:

• For a Mid-Level Software Developer (2-5 years experience) in San Juan, Puerto Rico, a competitive salary range would typically fall between $55,000 - $75,000 USD annually.
• This estimate is based on research of similar roles in the San Juan metropolitan area, considering the hybrid work model and the specialized skills in Webflow and WordPress. Factors like specific project complexity, scope of responsibilities, and the candidate's full skill set can influence the final offer.

Benefits:

• Hybrid Work Model: Flexibility to work both remotely and from the office in San Juan, promoting work-life balance.
• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Paid Time Off: Generous vacation days, sick leave, and paid holidays.
• Professional Development: Support for continuous learning through paid professional development opportunities, workshops, and access to industry events.
• Retirement Plan: Potential for a 401(k) or similar retirement savings plan.
• Team Events & Culture: Opportunities to participate in team-building activities and company events.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week. The hybrid model allows for flexibility in scheduling, with expectations for collaboration during core business hours.

📝 Enhancement Note: The estimated salary range is based on general market data for software development roles in Puerto Rico. For operations roles in similar locations, salary expectations can vary significantly based on specialization (e.g., Salesforce Admin vs. RevOps Analyst vs. Sales Ops Manager) and the complexity of the systems they manage. Benefits like professional development are particularly valued by operations professionals seeking to stay current with evolving CRM, automation, and analytics tools.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Digital Services Company Size: While not explicitly stated, the mention of "growing team" and the use of a comprehensive HR platform (BambooHR) suggests a company that has moved beyond startup phase and likely falls into the small to medium-sized business (SMB) or mid-market category (e.g., 50-250 employees). This size often allows for both structured processes and a degree of agility. Founded: The founding date is not provided, but the company's maturity can be inferred from its established HR systems and its focus on digital services.

Team Structure:

• The role implies collaboration within a cross-functional team, likely including designers, marketing specialists, and potentially other developers or project managers.
• Reporting structure is not detailed but is likely to a Lead Developer, Engineering Manager, or a Head of Digital/Marketing.
• The company emphasizes a culture of respect, autonomy, and accountability, suggesting a team where individuals are empowered to manage their work and contribute meaningfully.

Methodology:

• The company promotes a "collaborative and flexible work environment" with a focus on "raising the bar" and maintaining "healthy work-life balance."
• Emphasis on "structured career paths" and "supported growth" indicates a company that invests in its employees' development.
• The "hybrid work model" is a key operational aspect, requiring effective communication and project management tools to ensure seamless collaboration between remote and in-office team members.

Company Website: https://invidgroup.com/

📝 Enhancement Note: For operations professionals, understanding a company's size and industry is key to assessing the scale of operations and the complexity of systems they might manage. A medium-sized company often has established, but evolving, operational processes. The emphasis on collaboration, autonomy, and structured growth pathways are positive indicators for operations roles where clear processes and opportunities for advancement are valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Software Developer, indicating a need for independent work, problem-solving, and contribution to project execution. In an operations context, this level typically involves managing specific systems or processes, executing defined projects, and contributing to operational improvements rather than setting high-level strategy. Reporting Structure: The developer will likely report to a manager or lead who oversees development projects. Collaboration will be with peers in design, marketing, and potentially other technical roles. For operations, understanding this hierarchy is key to knowing who to influence and who to report to regarding process improvements or system issues. Operations Impact: While not directly an "operations" role, the output of this Software Developer significantly impacts GTM operations. Well-built websites are critical for lead generation, customer experience, and brand credibility. Ineffective websites can lead to lost leads, poor conversion rates, and increased support costs, all of which negatively affect revenue operations and sales enablement efforts. This role provides the foundational digital assets that operations teams leverage.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow and WordPress, potentially becoming a go-to expert within the company.
• Full-Stack Development: Opportunity to learn and apply back-end development skills, broadening technical capabilities.
• Team Leadership: Potential to move into a Lead Developer role, mentoring junior developers and overseeing project execution.
• Cross-Functional Projects: Engage in projects that require closer collaboration with marketing or sales teams, providing exposure to GTM strategy and operations.
• Learning & Certifications: Access to paid professional development and industry events to enhance skills and certifications.

📝 Enhancement Note: Operations professionals often look for roles where they can grow their expertise in specific platforms (CRM, marketing automation, BI tools) and develop strategic thinking around process optimization and revenue generation. This role offers growth in front-end development, which indirectly supports operations by providing the digital infrastructure for GTM activities.

🌐 Work Environment

Office Type: Hybrid work model, suggesting a blend of remote work and in-office collaboration. The office environment is likely designed to foster collaboration and provide necessary resources for those working on-site. Office Location(s): San Juan, PR (00909). This location is specified as hybrid, implying regular office presence is expected, alongside remote work flexibility. Workspace Context:

• Collaborative Spaces: The office likely includes meeting rooms and common areas conducive to team discussions and brainstorming sessions.
• Technology & Tools: Access to necessary hardware, software, and reliable internet at the office. Remote work setups are expected to be equally productive.
• Team Interaction: Opportunities for informal interactions, team meetings, and project-specific discussions with colleagues across design, marketing, and development.

Work Schedule:

• Standard 40-hour work week. The hybrid arrangement allows for some flexibility in how and where work is performed, balancing individual productivity needs with team collaboration requirements.

📝 Enhancement Note: For operations roles, the work environment is crucial for understanding how teams collaborate, share knowledge, and manage workflows. A hybrid model requires robust communication protocols and efficient use of collaboration tools, which are also key considerations for operations teams to ensure seamless processes and data flow, regardless of employee location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role.
• Technical Interview: Likely includes a review of past projects, discussion of technical approach to specific challenges, and coding exercises (potentially live or take-home). Expect questions on HTML, CSS, JavaScript, Webflow, and WordPress best practices.
• Portfolio Review: A dedicated session to walk through selected projects from your portfolio. Be prepared to discuss your role, the problem you solved, your technical solutions, and the outcomes.
• Team/Hiring Manager Interview: A discussion focused on team dynamics, collaboration style, problem-solving approach, and alignment with INVID's culture and values.
• Final Interview (Potentially): May involve a higher-level discussion about career aspirations, contributions to team goals, and understanding of the company's mission.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 of your strongest, most relevant projects that best showcase your Webflow and WordPress skills, as well as your ability to implement responsive design and solve complex problems.
• Tell a Story: For each project, clearly articulate the "why" (business need/problem), the "what" (your role and solutions), and the "so what" (the impact or outcome, quantified if possible).
• Highlight Technical Details: Be ready to discuss the specific technologies, techniques, and trade-offs involved in your development process.
• Demonstrate Process: Explain your workflow, from understanding requirements to testing and deployment. This shows your professionalism and organizational skills.
• Focus on Outcomes: Emphasize how your work contributed to business goals, such as improved user experience, increased engagement, or successful campaign execution.

Challenge Preparation:

• Be prepared for potential technical challenges that might involve debugging existing code, implementing a small feature, or discussing how you would approach a specific design implementation.
• Practice articulating your thought process clearly and concisely.
• If a take-home challenge is given, ensure you adhere strictly to the requirements and timeline, and present your solution professionally.

📝 Enhancement Note: For operations candidates, interview preparation often involves case studies on process optimization, system implementation, or data analysis. While this role is technical, the preparation advice for the portfolio review is highly relevant. Operations professionals should prepare to "tell a story" about how they improved a process, implemented a system, or analyzed data to drive business outcomes, focusing on quantifiable results and demonstrating their problem-solving methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core platform for website design and development. Proficiency in its visual editor, custom code embedding, and CMS features is essential.
• WordPress: Essential for managing content, themes, and plugins. Experience with its dashboard, Gutenberg editor, and custom theme development is key.
• HTML, CSS, JavaScript: Fundamental languages for front-end development.
• Version Control (e.g., Git): Preferred for collaborative development and code management.
• Design Tools (e.g., Figma, Adobe XD): For interpreting design mockups and collaborating with designers.

Analytics & Reporting:

• Google Analytics: Likely used to track website performance, user behavior, and conversion rates. Understanding how to interpret data from GA is beneficial.
• Website Performance Tools (e.g., GTmetrix, PageSpeed Insights): Used for diagnosing and improving website loading speed.

CRM & Automation:

• While not directly managed by this role, understanding how websites integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms (like Marketo, Pardot) is crucial for GTM alignment. This includes implementing forms, tracking pixels, and ensuring data flows correctly.

📝 Enhancement Note: For operations roles, the technology stack is central. This includes CRM platforms (Salesforce, HubSpot), marketing automation tools (Marketo, Pardot), BI/analytics tools (Tableau, Power BI), and potentially CDP or data warehousing solutions. Understanding how front-end development integrates with these systems is vital for operations professionals aiming to optimize the entire revenue funnel.

👥 Team Culture & Values

Operations Values:

• Collaboration: Working effectively with designers, marketers, and other developers to achieve shared goals.
• Quality & Craftsmanship: Commitment to building polished, high-performing, and user-friendly websites.
• Continuous Learning: Staying updated with evolving web technologies and best practices.
• Accountability & Autonomy: Taking ownership of tasks and projects, managing time effectively, and delivering results.
• Innovation: Finding creative solutions to design and development challenges.

Collaboration Style:

• Cross-Functional Integration: Active participation in team meetings, design reviews, and project discussions with various departments.
• Feedback Exchange: Openness to receiving and providing constructive feedback on designs, code, and project approaches.
• Agile/Iterative: Likely follows an iterative development process, allowing for adjustments based on feedback and evolving project requirements.

📝 Enhancement Note: Operations teams typically value data-driven decision-making, process efficiency, cross-functional alignment, and a commitment to continuous improvement. This developer role's emphasis on collaboration and quality directly supports these operational values by providing reliable digital assets that enable effective GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Functionality: Ensuring complex designs are implemented efficiently and performantly across all devices.
• API Integration Complexity: Troubleshooting and maintaining integrations with third-party services.
• Performance Optimization: Continuously improving website speed and user experience, especially on mobile.
• Keeping Pace with Technology: Adapting to new features in Webflow and WordPress, and evolving front-end standards.
• Hybrid Work Coordination: Ensuring seamless collaboration and project continuity between remote and in-office team members.

Learning & Development Opportunities:

• Advanced Webflow/WordPress Techniques: Mastering new features and advanced customization options.
• Full-Stack Exposure: Gaining experience in back-end development, potentially with PHP or other server-side languages.
• Performance Engineering: Deepening knowledge in web performance optimization strategies.
• Certifications: Pursuing official certifications in Webflow, WordPress, or related front-end technologies.
• Exposure to GTM Strategy: Understanding how website development directly supports sales and marketing initiatives.

📝 Enhancement Note: Operations professionals face challenges like system integration issues, data integrity problems, process bottlenecks, and adapting to new technologies (e.g., AI in CRM). Growth opportunities often involve mastering new operational platforms, developing advanced analytical skills, and taking on more strategic roles in optimizing the revenue engine.

💡 Interview Preparation

Strategy Questions:

• Problem-Solving: "Describe a time you encountered a challenging bug in Webflow/WordPress. How did you diagnose and resolve it?" (Focus on your systematic approach and use of debugging tools.)
• Collaboration: "How do you typically collaborate with designers to ensure a smooth handoff and accurate implementation of their mockups?" (Highlight communication skills and understanding of design-to-dev workflows.)
• Technical Approach: "Imagine you need to implement a complex interactive feature on a Webflow site. Walk me through your process." (Demonstrate your planning, coding, and testing methodology.)

Company & Culture Questions:

• Motivation: "Why are you interested in INVID and this specific role?" (Research INVID's projects, values, and recent news. Connect your skills and career goals to their mission.)
• Work Style: "How do you manage your time and prioritize tasks in a hybrid work environment?" (Emphasize self-discipline, communication, and proactive task management.)
• Values Alignment: "INVID values autonomy and accountability. Can you provide an example of when you demonstrated these qualities?" (Prepare a STAR method story.)

Portfolio Presentation Strategy:

• Project Selection: Choose projects that best represent your Webflow and WordPress skills, especially those with clear business impact or complex technical solutions.
• Structure: For each project, present: 1) The Goal/Problem, 2) Your Role & Solution, 3) Key Technologies Used, 4) The Outcome/Impact.
• Quantify Results: Whenever possible, use metrics (e.g., "reduced load time by X%", "improved conversion rate by Y%", "supported Z campaign").
• Technical Depth: Be ready to explain specific code implementations, design decisions, and trade-offs.
• Engage the Interviewer: Be prepared for questions and encourage discussion about your work.

📝 Enhancement Note: Operations interview preparation often involves case studies on process optimization, CRM configuration, or data analysis strategies. Candidates should prepare to articulate how they've driven efficiency, improved data quality, or supported revenue growth. For this role, demonstrating how your development work directly supports GTM operations is key.

📌 Application Steps

To apply for this Software Developer position:

• Submit your application through the provided INVID careers link: https://invid.bamboohr.com/careers/255
• Tailor Your Resume: Highlight specific experience with Webflow, WordPress, HTML, CSS, JavaScript, and any relevant integrations. Use keywords from the job description.
• Prepare Your Portfolio: Curate your best Webflow and WordPress projects. Ensure links are active and showcase variety in your capabilities. Be ready to discuss your contributions and project outcomes.
• Practice Your Pitch: Prepare a concise summary of your experience and why you're a great fit for INVID, focusing on your technical skills and collaborative approach.
• Research INVID: Understand their services, portfolio, and company culture by visiting their website (https://invidgroup.com/) to better tailor your responses during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. While comprehensive, all details should be verified directly with INVID during the application and interview process.