Social Media Graphic Designer

📍 Job Overview

Job Title: Social Media Graphic Designer

Company: LIV Golf

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Sports & Recreation

Date Posted: 2026-03-25

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Conceptualize, design, and deliver high-impact graphics, templates, and visual assets to elevate LIV Golf’s digital presence across key social media platforms including Instagram, TikTok, YouTube, X, Facebook, and LinkedIn.

• Collaborate with social managers, video editors, and editorial teams to translate storylines, data, and memorable moments into engaging, scroll-stopping visuals that drive fan engagement and contribute to global fanbase growth.

• Thrive in a fast-paced environment, demonstrating a strong understanding of social-first design trends and the ability to adapt quickly to support content needs during tournaments, announcements, and real-time events.

• Maintain brand consistency across all visual assets while pushing creative boundaries to ensure LIV Golf's digital presence remains fresh, modern, and distinctive.

📝 Enhancement Note: While the raw job description focuses on graphic design, the integration with LIV Golf's brand, marketing, and real-time event support indicates a strong leaning towards a Digital Content Designer or Social Media Visual Specialist role within the sports and entertainment sector. The emphasis on "social-first design" and "visual storytelling" suggests a need for someone who understands platform nuances and audience engagement strategies beyond static design.

📈 Primary Responsibilities

• Design high-impact graphics for daily social content, including announcements, stat cards, quote cards, story frames, thumbnails, and simple motion graphics that capture attention and convey information effectively.

• Develop and maintain a dynamic library of reusable templates for internal teams and LIV Golf clubs, ensuring brand consistency and efficiency in content creation across multiple channels.

• Create compelling visual identities for social media franchises, recurring shows, marketing campaigns, and new content series to establish distinct brand recognition and engagement.

• Ensure all visual assets meticulously align with LIV Golf’s established brand guidelines while simultaneously exploring innovative creative approaches to keep the brand visually fresh and contemporary.

• Collaborate effectively with creative, video, and production teams to develop cohesive and integrated cross-platform visual strategies that enhance brand storytelling.

• Provide essential real-time support during live event coverage by rapidly producing graphics and motion assets to capitalize on immediate moments and trends.

• Work closely with social media specialists to create graphics that resonate with real-time moments, trending topics, and active fan conversations, fostering community engagement.

• Partner with league and team social departments to ensure design consistency across all 13 teams and official league channels, maintaining a unified brand image.

• Collaborate with marketing, partnerships, and communications teams to support sponsor deliverables and execute major league announcements with visually impactful creative assets.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can balance brand integrity with rapid content creation for dynamic social platforms. The mention of "simple animations" and "motion graphics" alongside static design indicates a hybrid skillset requirement, leaning towards a designer comfortable with motion graphics software like After Effects for social content.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is typically expected for roles requiring this level of creative output and brand understanding. Equivalent practical experience will also be strongly considered.

Experience: 2–5 years of dedicated experience in graphic design, with a significant emphasis on digital content creation and social media. Experience within the sports, entertainment, or digital media industries is highly preferred, demonstrating an understanding of fast-paced content cycles and audience engagement tactics.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, and After Effects for creating a wide range of static and dynamic visual assets.

• Social-First Design Expertise: Deep understanding of design principles tailored for social media platforms, including format optimization, engagement drivers, and current visual trends across Instagram, TikTok, YouTube, X, Facebook, and LinkedIn.

• Visual Storytelling: Proven ability to translate complex information, narratives, and brand messages into clear, compelling, and engaging visual narratives suitable for digital consumption.

• Motion Graphics Design: Experience in creating simple animations, animated graphics, and motion elements for social media posts, stories, and short-form video content.

• Template Development: Skill in designing and building reusable templates that ensure brand consistency and streamline content creation processes for various internal teams.

• Brand Guideline Adherence: Ability to strictly adhere to and creatively interpret brand guidelines to maintain a cohesive and modern brand identity across all digital touchpoints.

• Project Management & Time Management: Demonstrated ability to manage multiple concurrent projects, prioritize tasks effectively, and meet tight deadlines in a high-pressure, event-driven environment.

• Adaptability & Iteration: Comfort and proficiency in working quickly, responding to feedback constructively, and iterating on design concepts to achieve optimal results.

Preferred Skills:

• Video Design Experience: Specific experience designing for video content, including lower thirds, transitions, intro/outro sequences, and other graphic overlays that enhance video production value.

• UI/UX Awareness: Basic understanding of user interface and user experience principles as they apply to digital content and platform interaction.

• Photography/Videography Basics: Familiarity with photo editing or basic video editing principles that can aid in content creation and collaboration.

• Knowledge of Emerging Platforms: Awareness of new and emerging social media platforms and their unique design requirements and engagement strategies.

📝 Enhancement Note: The required experience level (2-5 years) suggests a mid-level designer who can work independently but also collaborate within a team. Proficiency in After Effects is crucial given the mention of motion graphics, which is a key differentiator for social media content today. The "Who You Are" section further emphasizes a proactive, trend-aware, and agile designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of Social-First Graphics: A dedicated section featuring eye-catching social media content designed for platforms like Instagram, TikTok, and X, demonstrating an understanding of platform-specific aesthetics and engagement tactics.

• Motion Graphics Examples: Inclusion of motion graphics, animations, or animated social posts created using After Effects, highlighting proficiency in bringing static designs to life for digital media.

• Template Library Samples: Examples of designed templates for various content types (e.g., quote cards, stat graphics, story frames) that illustrate efficiency, brand consistency, and adaptability.

• Brand System Application: Demonstrations of how you’ve applied brand guidelines to create cohesive visual systems across different assets and platforms, showcasing an understanding of brand integrity.

• Case Study of a Campaign or Franchise: A brief case study detailing the design process for a specific social media campaign, content series, or visual franchise, explaining your conceptualization, execution, and the intended impact.

Process Documentation:

• Conceptualization & Ideation: Evidence of your process for brainstorming and developing design concepts based on briefs, trends, and strategic objectives.

• Design Workflow: A clear demonstration of your workflow from initial brief to final asset delivery, including how you manage feedback and revisions.

• Tool Proficiency Explanation: Briefly explain how you leverage specific tools within the Adobe Creative Suite (Photoshop, Illustrator, After Effects) to achieve desired visual outcomes and efficiencies.

• Collaboration & Communication: Examples or descriptions of how you collaborate with content creators, social managers, and other stakeholders to ensure design aligns with overall content strategy.

📝 Enhancement Note: For a Social Media Graphic Designer, the portfolio is paramount. It needs to actively showcase social media design skills, not just general graphic design. The ability to demonstrate quick turnaround and understanding of platform-specific visual language is key. Including motion graphics is a strong advantage.

💵 Compensation & Benefits

Salary Range: $60,000 - $75,000 USD per year.

This range is competitive for a Social Media Graphic Designer role in New York City with 2-5 years of experience, aligning with industry benchmarks for creative professionals in major metropolitan areas within the sports and entertainment sector.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision insurance plans to support employee well-being.

• Paid Time Off (PTO): Generous vacation days, sick leave, and public holidays to ensure work-life balance.

• Retirement Savings Plan: Access to a 401(k) or similar retirement savings plan, potentially with employer matching contributions.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay current with industry trends.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and professional challenges.

• Potential for Event Access: Opportunities to experience LIV Golf events firsthand, providing unique professional insights and potential networking.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. However, given the nature of sports events and social media, there may be a need for flexibility to work occasional evenings, weekends, or during tournament weeks to support real-time content creation and event coverage.

📝 Enhancement Note: The salary range is clearly provided. Benefits are standard for full-time roles in major US companies. The working hours note acknowledges the demands of the sports and social media industries, preparing candidates for potential non-standard schedules.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment / Golf League. LIV Golf operates at the intersection of professional sports and entertainment, aiming to innovate and redefine the fan experience through music, culture, and immersive events. This unique positioning demands a creative, dynamic, and forward-thinking approach to all aspects of its operations, including marketing and digital content.

Company Size: LIV Golf is a growing organization with a significant global presence, likely employing hundreds of individuals across its headquarters and event operations. This size suggests a dynamic environment where individuals can make a tangible impact, but also requires robust processes and clear communication to maintain cohesion.

Founded: Founded in 2021 and launched in 2022, LIV Golf is a relatively new entity in the professional golf landscape. This recency implies a culture that is still evolving, potentially more agile and less entrenched than older organizations, with a strong emphasis on innovation, disruption, and building a strong brand identity from the ground up.

Team Structure:

• Digital Content Team: This role will likely be part of a broader digital content or creative team, working closely with social media managers, video editors, copywriters, and other designers.

• Reporting Structure: The Social Media Graphic Designer will likely report to a Creative Director, Head of Social Media, or a Senior Digital Content Manager, who oversees the overall visual strategy and content pipeline.

• Cross-Functional Collaboration: Expect to collaborate extensively with marketing, partnerships, communications, event operations, and potentially league and team-specific social media managers to ensure cohesive messaging and visual representation across all touchpoints.

Methodology:

• Data-Informed Creativity: While creative vision is key, decisions will likely be informed by social media analytics, engagement metrics, and performance data to optimize content for maximum reach and impact.

• Agile Content Development: The team likely employs agile methodologies to respond quickly to real-time events, breaking news, and trending topics, requiring rapid ideation, design, and deployment of content.

• Brand-Centric Approach: All creative output will be guided by LIV Golf's overarching brand strategy, ensuring a consistent and compelling narrative across all platforms and communications.

Company Website: https://www.livgolf.com/

📝 Enhancement Note: LIV Golf's positioning as an innovator in sports and entertainment is key. The Social Media Graphic Designer needs to be comfortable with this disruptive ethos and contribute to building a modern, engaging brand identity that appeals to a broad audience beyond traditional golf fans.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of technical skills and creative experience (2-5 years) and the ability to work relatively independently on assigned tasks. The role involves contributing significantly to the brand's digital presence, demonstrating ownership of design projects from concept to completion.

Reporting Structure: The designer will likely report to a manager or director within the creative or marketing department. This structure offers opportunities for mentorship and guidance from experienced creative leads, while also providing direct exposure to strategic decision-making concerning brand visuals and content.

Operations Impact: The Social Media Graphic Designer's work directly impacts LIV Golf's brand perception, fan engagement, and digital reach. High-quality, engaging visuals are critical for capturing attention on social media, driving website traffic, promoting events, and supporting marketing objectives. Their contributions are instrumental in growing the global fanbase and establishing LIV Golf as a leading entity in the sports and entertainment landscape.

Growth Opportunities:

• Specialization in Motion Graphics/Video: Deepen expertise in After Effects and motion design, becoming the go-to person for animated social content, short-form video graphics, and potentially 2D animation.

• Creative Leadership: Progress to a Senior Graphic Designer or Art Director role, taking on more complex projects, leading design initiatives, and mentoring junior designers.

• Brand Strategy Contribution: Develop a deeper understanding of brand strategy and marketing objectives, allowing for more strategic input into visual campaigns and content planning.

• Cross-Functional Exploration: Gain exposure to other areas of marketing and creative production, potentially leading to roles in broader digital marketing or brand management.

• Event-Specific Design: Specialize in creating visuals for major sporting events, understanding the unique demands and creative opportunities of live event coverage and promotion.

📝 Enhancement Note: The growth path for a designer in a dynamic organization like LIV Golf involves not only technical skill enhancement but also strategic involvement and potential leadership. The emphasis on motion graphics suggests a clear path for specialization within this role.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. The New York headquarters likely offers a professional workspace designed for collaboration and productivity.

Office Location(s): New York, NY, United States. This location provides access to a vibrant creative and media hub, offering networking opportunities and proximity to industry events and talent.

Workspace Context:

• Collaborative Environment: The office setting is expected to foster collaboration, with opportunities for in-person brainstorming sessions, team meetings, and spontaneous discussions with colleagues from various departments.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite), high-performance workstations, and potentially shared digital asset management systems.

• Team Interaction: Regular interaction with social media managers, video editors, and other creative professionals, facilitating a dynamic exchange of ideas and feedback.

Work Schedule: The standard work week is approximately 40 hours. However, the nature of supporting a global sports league with live events means that flexibility is key. Designers may be expected to work extended hours, evenings, or weekends, particularly during tournament weeks or for major announcements, to ensure timely delivery of critical content.

📝 Enhancement Note: The on-site requirement in New York City suggests a hands-on, collaborative environment. Candidates should be prepared for the fast-paced nature of the sports industry, which often requires flexibility beyond standard 9-to-5 hours, especially during peak event periods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the talent acquisition team. Focus on ensuring your portfolio clearly demonstrates the required skills, particularly social-first design and motion graphics.

• Portfolio Review & Skills Assessment: An in-depth session with the hiring manager and potentially other creative team members. Be prepared to walk through your portfolio, explaining your design process, rationale behind key decisions, and how you tackled specific challenges. Expect questions about your experience with Adobe Creative Suite, particularly After Effects.

• Creative Challenge/Test: A practical design exercise, likely involving creating social media assets based on a brief provided by LIV Golf. This tests your ability to apply your skills under timed conditions and align with brand requirements.

• Team & Cultural Fit Interview: A final round to assess your collaboration style, adaptability, passion for sports and entertainment, and how well you would integrate into the LIV Golf team culture.

Portfolio Review Tips:

• Curate for Social: Ensure your portfolio prominently features your strongest social media design work. Prioritize pieces that demonstrate engagement, trend awareness, and platform-specific execution.

• Highlight Motion Graphics: If you have motion graphics experience, create a dedicated reel or section showcasing your best animated work for social media.

• Explain Your Process: For key projects, be ready to articulate your thought process, from understanding the brief to final execution. Discuss challenges and how you overcame them.

• Show Brand Adaptability: Include examples that demonstrate your ability to work within brand guidelines while still being creative and innovative.

• Quantify Impact (If Possible): If you have data on the performance of your social graphics (e.g., engagement rates, reach), be prepared to share it.

Challenge Preparation:

• Understand the Brand: Thoroughly research LIV Golf's current social media presence, brand voice, target audience, and recent campaigns.

• Analyze Social Trends: Familiarize yourself with current visual trends and popular formats on platforms like Instagram, TikTok, and X.

• Practice Quick Design: Work on timed design exercises to simulate the pressure of real-time content creation. Focus on delivering a strong concept quickly.

• Prepare for Brand Alignment: Anticipate needing to create assets that are both visually striking and perfectly aligned with LIV Golf's established brand guidelines.

📝 Enhancement Note: The interview process emphasizes practical skills and cultural fit. A strong, relevant portfolio is the most critical component, followed by the ability to articulate design choices and demonstrate adaptability in a timed challenge.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image manipulation, graphic creation, and asset preparation for social media.

• Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and scalable visual elements.

• Adobe After Effects: Key for designing and animating motion graphics, social media videos, and dynamic visual assets.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but understanding how visual assets fit into broader marketing campaigns or social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) can be helpful for context.

📝 Enhancement Note: The core tools are clearly defined as Photoshop, Illustrator, and After Effects. Proficiency in these is non-negotiable. Familiarity with social media analytics and scheduling tools would be a bonus, showing a broader understanding of the social media ecosystem.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: LIV Golf aims to challenge the status quo in professional sports. This translates to a culture that values creative risk-taking and fresh ideas in design and content.

• Global Reach & Inclusivity: As a global league, the brand aims to connect with diverse audiences. Design should reflect this inclusivity and appeal to a worldwide fanbase.

• High Performance & Excellence: The pursuit of excellence is paramount in professional sports. This applies to the quality of design, the speed of execution, and the overall impact of visual content.

• Passion for Sports & Entertainment: A genuine enthusiasm for golf, sports, and the broader entertainment landscape is likely a core value, driving creativity and engagement.

• Collaboration & Teamwork: The success of major events and brand initiatives relies heavily on effective teamwork across departments.

Collaboration Style:

• Cross-Functional Integration: Designers will work closely with social media managers, content strategists, marketing teams, and potentially event organizers, requiring strong communication and the ability to translate different departmental needs into visual solutions.

• Feedback-Oriented: The environment likely encourages constructive feedback loops to refine designs and ensure they meet strategic objectives. Openness to iteration is key.

• Dynamic & Responsive: Given the fast-paced nature of sports and social media, the team likely values a responsive and agile collaboration style, capable of pivoting quickly to address real-time opportunities.

📝 Enhancement Note: LIV Golf's culture is built around innovation, global reach, and high performance. The designer must be comfortable in a fast-paced, collaborative environment that values creativity and a passion for sports and entertainment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Content Demands: The constant need to produce high-quality graphics quickly, especially during tournament weeks or for breaking news, can be demanding.

• Balancing Brand Consistency with Trend Adaptation: Maintaining LIV Golf's brand integrity while staying current with ever-evolving social media trends and platform aesthetics requires a nuanced approach.

• Cross-Platform Optimization: Designing assets that translate effectively across diverse platforms (Instagram Stories vs. TikTok vs. LinkedIn) requires strategic thinking and platform-specific execution.

• Supporting Multiple Stakeholders: Collaborating with and meeting the design needs of various internal teams (marketing, partnerships, league, teams) can present coordination challenges.

Learning & Development Opportunities:

• Mastering Motion Graphics: Deepen expertise in After Effects and animation techniques to create more sophisticated and engaging video content for social platforms.

• Advanced Social Media Design: Explore emerging design trends and platform-specific features to continuously innovate visual content strategies for LIV Golf.

• Understanding Sports Marketing: Gain insights into the broader strategies behind sports marketing, event promotion, and fan engagement, enhancing your ability to contribute more strategically.

• Brand Development Insight: Learn how visual identity and content strategy contribute to building and evolving a global sports brand from the ground up.

📝 Enhancement Note: The primary challenge is managing rapid content demands in a dynamic industry. Growth opportunities lie in specializing in motion graphics and gaining a deeper understanding of sports marketing and brand development within this unique context.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing graphics that need to be created rapidly during live events?" (Focus on your process for quick ideation, asset creation, and quality control under pressure.)

• "Describe a time you had to balance strict brand guidelines with the need to create fresh, trend-driven social media content." (Highlight your ability to be creative within constraints and adapt brand elements.)

Company & Culture Questions:

• "What excites you about LIV Golf's mission and its approach to sports and entertainment?" (Show genuine interest in the company's unique positioning and innovation.)

• "How do you stay updated on the latest social media design trends and platform changes?" (Demonstrate proactivity and a passion for continuous learning.)

Portfolio Presentation Strategy:

• Tell a Story: For each piece or project, explain the objective, your approach, the tools used, and the outcome. Connect your design choices to the goals of the client or platform.

• Showcase Social-First Thinking: Emphasize how your designs are tailored for social media engagement, not just aesthetically pleasing static images.

• Highlight Motion Graphics: Dedicate time to showcasing your animated work, explaining the narrative or impact you aimed to create with motion.

• Be Prepared for a Design Test: Expect a practical exercise where you'll need to apply your skills to a LIV Golf-related brief. Focus on speed, creativity, and brand alignment.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, understanding of social media dynamics, brand adaptability, and a genuine passion for LIV Golf's innovative approach to sports and entertainment.

📌 Application Steps

To apply for this Social Media Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your strongest social media graphics and motion design work. Tailor your presentation to highlight projects relevant to sports, entertainment, or fast-paced digital content creation.

• Resume Optimization: Update your resume to clearly articulate your 2-5 years of experience, emphasizing proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and your experience with social-first design principles and visual storytelling. Quantify achievements where possible.

• Prepare for a Design Challenge: Anticipate a practical design test. Practice creating social media assets quickly based on hypothetical briefs, focusing on brand alignment and creative execution.

• Research LIV Golf: Thoroughly familiarize yourself with LIV Golf's current brand, mission, recent campaigns, and social media presence. Understand their unique position in the sports and entertainment industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.