Social Media Content Designer

📍 Job Overview

Job Title: Social Media Content Designer

Company: Aya Healthcare

Location: San Diego, CA

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Design and produce visually compelling, social-first content tailored for platforms such as Instagram, TikTok, LinkedIn, Facebook, and YouTube, with a focus on engaging healthcare professionals.

• Conceptualize and create original illustrations, graphics, carousels, and templates that are native to social media feeds and designed for rapid engagement.

• Edit short-form videos incorporating pacing, humor, trending elements, and motion graphics to enhance storytelling and shareability.

• Collaborate closely with the social media team to translate campaign objectives into organic, high-performance content that aligns with current social trends and platform nuances.

📝 Enhancement Note: This role sits at the intersection of creative design and marketing operations, requiring a strong understanding of how visual content drives engagement and supports broader GTM strategies within the healthcare staffing industry. The emphasis on "social-first" design and performance data suggests a need for operational efficiency in content creation and iteration.

📈 Primary Responsibilities

• Design original graphics, carousels, and templates that feel native to each social platform, avoiding traditional advertising aesthetics to foster organic engagement.

• Create custom illustrations that are clear, relatable, and optimized for fast scrolling, prioritizing impact over excessive polish.

• Edit short-form videos for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, leveraging pacing, humor, and creator-style editing techniques.

• Thoughtfully integrate memes, trends, and cultural references to ensure content is current, relatable, and highly shareable.

• Apply motion graphics, captions, and effects to enhance storytelling without creating an overly heavy or produced feel.

• Translate campaign ideas into content that seamlessly integrates into social feeds and aligns with user consumption patterns.

• Iteratively adapt content across various formats, hooks, and edits based on performance data to optimize engagement metrics.

• Maintain a balance between brand consistency and creative flexibility, understanding when to adhere to guidelines and when to push boundaries for social effectiveness.

• Collaborate synergistically with the social media team to deliver high-quality content with rapid turnaround times.

• Stay abreast of evolving social media trends, editing styles, and platform shifts, identifying and acting upon opportunities that align with strategic goals.

• Organize and maintain files, templates, and assets to ensure efficient and repeatable content creation processes.

• Utilize performance data, including engagement rates, watch time, saves, and shares, to inform creative decisions and drive continuous improvement in content results.

📝 Enhancement Note: The responsibilities highlight a need for a highly agile and data-informed creative process. The emphasis on "fast turnaround times," "quick adaptation," and "using performance data to refine creative" points to an operational approach to content creation, where efficiency and measurable impact are paramount.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is often preferred for roles requiring a strong theoretical foundation in visual arts and design principles.

Experience: 2-5 years of proven experience in a similar role, with a strong emphasis on social media content creation and digital design. Experience within the healthcare industry or a related service-based sector is advantageous.

Required Skills:

• Strong Portfolio: Demonstrating exceptional illustration, graphic design, and social-first video editing capabilities, with a clear focus on platform-native content.

• Proficiency in Adobe Creative Suite: Expert-level skills in Illustrator, Photoshop, Premiere Pro, and After Effects, or equivalent industry-standard design and video editing software.

• Social-First Design: Proven experience designing and editing content specifically for short-form social media formats (Reels, TikTok, Shorts).

• Visual Design Fundamentals: Deep understanding of typography, layout, color theory, and visual hierarchy, applied effectively for digital and social media contexts.

• Agile Design Capabilities: Ability to produce high-quality creative assets rapidly while maintaining brand consistency and attention to detail.

• Collaboration & Communication: Excellent teamwork, interpersonal, and communication skills to effectively partner with the social media team.

• Detail Orientation: Meticulous attention to detail in design execution and file management.

• Adaptability & Independence: Capacity to take creative direction and execute tasks with minimal oversight in a dynamic environment.

• Time Management: Strong organizational and time management skills to meet tight deadlines in a fast-paced workflow.

Preferred Skills:

• Experience with motion graphics and animation software beyond basic After Effects.

• Familiarity with social media analytics tools and the ability to translate data into actionable creative insights.

• Understanding of current social media trends, platform algorithms, and best practices for creator-style content.

• Illustration skills that can produce custom, relatable graphics quickly.

• Experience in the healthcare staffing or recruitment industry.

📝 Enhancement Note: The required skills emphasize a blend of artistic talent and practical execution, crucial for a role that needs to produce high volumes of engaging content efficiently. The explicit mention of a "social-first" portfolio and proficiency in specific Adobe tools indicates the technical depth expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social-First Case Studies: Showcase projects where you designed content specifically for social media platforms, detailing the platform, objective, your creative approach, and the resulting engagement metrics.

• Illustration & Graphic Design Examples: Include a range of original illustrations and graphic designs that demonstrate your ability to create clear, relatable visuals suitable for fast-paced social feeds.

• Short-Form Video Editing Demos: Provide examples of edited short-form videos (e.g., TikToks, Reels) that highlight your skills in pacing, humor, motion graphics, and native platform editing styles.

• Brand Adaptation Examples: If possible, show instances where you adapted existing brand guidelines or campaign concepts into social-native content, demonstrating your understanding of brand consistency versus creative flexibility.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach the content creation workflow from ideation to final delivery, including any personal methods for streamlining the process.

• Collaboration & Feedback Integration: Demonstrate how you incorporate feedback from stakeholders (e.g., social media managers) into your design process to ensure alignment and iterate effectively.

• Performance-Driven Iteration: Be ready to explain how you use performance data to inform subsequent creative decisions and optimize content for better results.

📝 Enhancement Note: For a creative role with operational demands, the portfolio is critical. It needs to go beyond showcasing aesthetics to demonstrating a strategic, platform-aware, and results-oriented approach to content design, mirroring the operational focus of marketing teams.

💵 Compensation & Benefits

Salary Range: Aya Healthcare reasonably anticipates the hourly pay scale for this position to be $33.00 to $43.00, equating to an annual range of $68,640 to $89,440. This range may vary based on the applicant's experience relative to the role's requirements.

Benefits:

• Comprehensive Health Coverage: Free premium medical, dental, life, and vision insurance for eligible employees.

• Retirement Savings: Generous 401(k) match to support long-term financial planning.

• Additional Perks: Access to reimbursements and discretionary bonuses, subject to role and manager discretion.

• Paid Time Off: Accrual of paid sick leave (1 hour per 30 hours worked), in accordance with applicable laws, and an unlimited DTO (Day Off) policy, reflecting a strong emphasis on work-life balance.

• Wellness Programs: Daily virtual yoga, meditation, and boot camp classes to support employee well-being.

• Engagement & Recognition: Company-sponsored virtual events, happy hours, team-building activities, and special treats for birthdays, fostering a connected and celebratory work environment.

• Performance Rewards: Celebrations and rewards tied to achieving company goals.

Working Hours: This is a full-time position, typically involving a standard 40-hour work week. The on-site nature suggests adherence to typical business hours, though flexibility may be available for creative project deadlines.

📝 Enhancement Note: The salary range is competitive for a mid-level designer with specialized social media skills in a high-cost-of-living area like San Diego. The extensive benefits package, particularly unlimited DTO and wellness programs, highlights Aya Healthcare's commitment to employee well-being and work-life balance, which can be a significant draw for operations-minded professionals seeking a supportive environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Staffing & Workforce Solutions. Aya Healthcare is a significant player in providing tech-enabled services to help healthcare organizations manage their contingent labor needs.

Company Size: $8+ billion in revenue, indicating a large, established, and rapidly growing organization. This size suggests robust internal processes and a structured approach to marketing and operations.

Founded: Information not provided, but the company's substantial revenue implies a history of growth and market establishment.

Team Structure:

• Marketing & Creative Focus: This role reports into a social media team, which is part of a larger marketing department. Operations professionals within such a structure often collaborate closely with creative teams to ensure brand consistency, campaign execution, and efficient content delivery.

• Cross-Functional Collaboration: The role emphasizes close partnership with the social media team, suggesting a collaborative environment where creative input is integrated into broader marketing strategies. Expect interaction with marketing managers, campaign specialists, and potentially other creative roles.

• Entrepreneurial & High-Energy: Aya Healthcare fosters an entrepreneurial, low-bureaucracy culture, valuing innovative thinking and creative problem-solving. This environment can be highly motivating for operations professionals who thrive on driving change and efficiency.

Methodology:

• Data-Driven Decision Making: The role explicitly mentions using performance data to refine creative, indicating a culture that values measurable results and continuous improvement—a cornerstone of operations.

• Agile Content Creation: The need for fast turnaround times and adapting content quickly points to agile methodologies being applied to content production, allowing for rapid testing and optimization.

• Client & Employee Obsession: Aya is dedicated to creating exceptional experiences for clients, clinicians, and employees, which translates to a strong focus on quality, service, and internal satisfaction.

Company Website: https://www.ayahealthcare.com/

📝 Enhancement Note: The company's emphasis on growth, innovation, and employee satisfaction, combined with a data-driven approach to marketing, creates an environment where operations professionals can see the direct impact of their work on business objectives and contribute to scalable processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level designer (2-5 years of experience) with a specialized focus on social media content. It offers a pathway for creative professionals to deepen their expertise in digital content strategy and execution within a large corporate setting. For operations professionals, understanding this role's contribution to the marketing funnel and content pipeline is key.

Reporting Structure: The Social Media Content Designer will likely report to a Social Media Manager or Marketing Manager, who in turn reports to higher levels within the marketing department. This structure allows for clear direction and integration into broader marketing operations.

Operations Impact: While primarily a creative role, its output directly supports marketing campaigns and brand awareness initiatives. Effective social content drives lead generation, candidate engagement, and brand authority, all critical components of a successful Go-To-Market (GTM) strategy. The use of performance data to inform creative decisions highlights an operational mindset that contributes to marketing ROI.

Growth Opportunities:

• Specialization: Deepen expertise in social media design, video editing for short-form content, illustration for digital platforms, and performance-driven creative strategies.

• Skill Expansion: Opportunities to learn advanced motion graphics, explore new social media platforms and trends, and potentially gain exposure to broader marketing campaign development.

• Leadership Potential: With demonstrated success and a strong understanding of marketing operations, there's potential to move into senior designer roles, creative lead positions, or even transition into marketing strategy or operations management roles focusing on content pipelines.

• Industry Insight: Gain valuable experience within the rapidly evolving healthcare staffing industry, understanding its unique communication needs and challenges.

📝 Enhancement Note: For operations candidates, this role represents an opportunity to understand the creative engine that powers marketing campaigns, offering insights into content production pipelines, performance analytics integration, and cross-functional collaboration between creative and marketing operations teams.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a collaborative atmosphere with direct access to colleagues and resources.

Office Location(s): San Diego, CA. This location offers a vibrant professional environment with access to a large talent pool and a thriving business community.

Workspace Context:

• Collaborative Hub: Being on-site fosters direct collaboration with the social media team and other marketing department members, facilitating quick feedback loops and brainstorming sessions essential for fast-paced content creation.

• Tool & Technology Access: Employees will have access to the necessary hardware, software (Adobe Creative Suite), and potentially other internal tools and platforms required for design and video editing.

• Team Interaction: The on-site setup encourages organic interactions, team-building activities, and a shared understanding of company culture and project goals, crucial for maintaining a cohesive and productive creative output.

Work Schedule: A standard 40-hour work week is expected for this full-time, on-site position. While daily hours may be flexible within business needs, the nature of social media requires consistent output and responsiveness.

📝 Enhancement Note: The on-site requirement emphasizes the value Aya Healthcare places on in-person collaboration, team cohesion, and immediate access to resources, which can be beneficial for roles requiring rapid iteration and direct feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience. Be prepared to discuss your overall creative philosophy and approach to social media content.

• Creative Assessment/Challenge: A practical exercise or case study may be given to evaluate your ability to design social-first content under timed conditions, incorporating specific brand elements or campaign objectives. Focus on demonstrating your understanding of platform nuances and audience engagement.

• Team/Manager Interviews: Conversations with the hiring manager and potential team members to assess cultural fit, collaboration style, and your ability to articulate your creative process and rationale. Be ready to explain your design choices and how they align with strategic goals.

• Portfolio Presentation: A dedicated session where you walk through your portfolio, highlighting key projects, your role, creative decisions, and measurable outcomes. Focus on telling a clear story about your impact and process.

Portfolio Review Tips:

• Curate for "Social-First": Prioritize work that clearly demonstrates your ability to design for specific social platforms (Instagram, TikTok, LinkedIn, etc.) and your understanding of native content styles.

• Showcase Process & Rationale: For each piece, explain your thought process, the problem you were solving, the tools used, and why you made certain design or editing choices. Highlight any data or feedback that informed your decisions.

• Quantify Impact: Where possible, include metrics (engagement rates, views, shares, saves) to demonstrate the effectiveness of your work. If direct metrics aren't available, discuss how you would measure success.

• Illustrate Agility: Include examples that show your ability to work quickly, adapt to feedback, and iterate on designs or edits.

Challenge Preparation:

• Platform Familiarity: Re-familiarize yourself with the current trends, visual styles, and editing techniques prevalent on Instagram Reels, TikTok, and LinkedIn.

• Brand Alignment: Research Aya Healthcare's current social media presence and brand voice to understand their aesthetic and messaging.

• Problem-Solving: Practice articulating how you would approach a given creative brief, focusing on translating objectives into engaging visual concepts for social media.

📝 Enhancement Note: The interview process will heavily weigh the portfolio's demonstration of social-first design skills and the candidate's ability to articulate their creative process and its impact. Operations professionals should note the emphasis on measurable results and efficient workflow.

🛠 Tools & Technology Stack

Primary Design & Editing Software:

• Adobe Creative Suite:

  • Illustrator: For creating custom graphics, illustrations, and vector assets.
  • Photoshop: For image editing, manipulation, and graphic composition.
  • Premiere Pro: For professional video editing, including sequencing, cutting, and basic color correction.
  • After Effects: For creating motion graphics, animations, visual effects, and dynamic text overlays.

• Potential Additional Tools: Familiarity with other animation or motion graphics software (e.g., DaVinci Resolve for editing, Canva for rapid template creation) could be beneficial.

Collaboration & Project Management:

Analytics & Reporting (Indirect Use):

• While the designer might not directly pull reports, understanding how to interpret social media performance data (engagement, watch time, reach, saves, shares) is crucial for optimizing creative output. Familiarity with native platform analytics or tools like Sprout Social, Hootsuite, or similar social media management platforms can be helpful.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite, specifically for graphic design and short-form video editing. Understanding how these tools integrate into a broader marketing and content operations workflow is key.

👥 Team Culture & Values

Operations Values (Interpreted for a Creative Role):

• Data-Informed Creativity: While artistic expression is key, the role values using performance data to guide creative decisions and achieve measurable results, aligning with an operations mindset focused on efficiency and impact.

• Efficiency & Speed: The emphasis on fast turnaround times and repeatable processes reflects a value for operational efficiency in content creation, allowing the team to scale output effectively.

• Collaboration & Communication: Strong teamwork and clear communication are vital for integrating creative work into broader marketing campaigns and ensuring alignment with team goals.

• Innovation & Adaptability: Embracing new trends, platform shifts, and creative problem-solving aligns with a culture that encourages continuous learning and agility.

• Quality & Brand Integrity: Balancing creative freedom with maintaining brand consistency ensures that all content upholds the company's standards and messaging.

Collaboration Style:

• Cross-Functional Integration: This role functions as a critical link between creative execution and marketing strategy, requiring close collaboration with social media managers and potentially broader marketing teams.

• Feedback-Driven Iteration: The environment likely encourages open dialogue and a willingness to incorporate feedback to refine content, fostering a culture of continuous improvement.

• Agile Content Cadence: Expect a dynamic workflow where ideas are quickly translated into assets, tested, and iterated upon, demanding a responsive and adaptable collaborative style.

📝 Enhancement Note: The company culture, while entrepreneurial, places a strong emphasis on measurable results and efficient execution, which resonates with operational principles. Professionals in operations roles will find common ground in the value placed on data, efficiency, and impactful outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Volume & Quality: Balancing the need for rapid content creation with consistently high creative quality and brand integrity can be demanding.

• Staying Ahead of Trends: The social media landscape evolves rapidly; staying current with platform changes, editing styles, and viral trends requires continuous learning and adaptation.

• Translating Brand to Social: Effectively translating a corporate brand identity into engaging, platform-native content that resonates with diverse audiences, particularly healthcare professionals, requires a nuanced approach.

• Data Interpretation for Creative: Learning to effectively interpret social media performance data and translate it into actionable creative improvements can be a learning curve.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to master advanced motion graphics, explore new editing techniques, and expand illustration capabilities.

• Social Media Strategy: Gain deeper insights into social media marketing strategy, campaign planning, and audience engagement tactics.

• Performance Analytics: Develop a stronger understanding of social media metrics and how to leverage data to drive creative decisions and optimize campaign performance.

• Industry Expertise: Become knowledgeable about the healthcare staffing industry and its unique communication needs, which can open doors to specialized marketing roles.

• Cross-Functional Exposure: Potential to collaborate with and learn from other marketing disciplines within a large, successful organization.

📝 Enhancement Note: This role offers a prime opportunity for creative professionals to hone their skills in a high-demand area, with built-in growth paths tied to both creative mastery and strategic application within a fast-paced corporate environment.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing content that feels native to platforms like TikTok and Instagram, rather than like traditional ads?" (Focus on understanding platform nuances, audience behavior, and creative adaptation.)

• "Describe a time you used performance data to inform your creative decisions for social media content. What was the outcome?" (Prepare a specific example showcasing your ability to link creative output with measurable results.)

Company & Culture Questions:

• "What do you know about Aya Healthcare and our mission in the healthcare staffing industry?" (Research their website, recent news, and social media presence.)

• "How do you see your creative style contributing to our goal of engaging healthcare professionals on social media?" (Connect your portfolio and skills to the target audience and company objectives.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the objective, your creative solution, the execution process, and the results (if available).

• Platform Specificity: Clearly articulate why you chose certain design elements or editing styles for specific platforms.

• Demonstrate Process: Be ready to discuss your workflow, your use of tools, and how you incorporate feedback.

• Highlight "Social-First" Skills: Emphasize examples that showcase your ability to create scroll-stopping visuals and engaging short-form video content.

• Quantify Impact: If possible, present metrics that demonstrate the success of your work. If not, discuss how you would measure success and what key performance indicators (KPIs) you would track.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking regarding social media platforms, and an understanding of how creative output contributes to broader marketing objectives and business results.

📌 Application Steps

To apply for this Social Media Content Designer position:

• Submit your application through the Aya Healthcare careers portal.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your social-first design, illustration, and short-form video editing skills. Ensure these pieces are tailored to platforms like Instagram, TikTok, and LinkedIn.

• Optimize Your Resume: Highlight your experience with Adobe Creative Suite, social media content creation, and any relevant achievements in increasing engagement or brand visibility. Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on the story behind each project, your creative process, and any measurable results. Be ready to discuss your rationale for design choices.

• Research Aya Healthcare: Familiarize yourself with Aya Healthcare's mission, values, target audience (healthcare professionals), and current social media presence to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.