Senior/Staff Brand Designer

📍 Job Overview

Job Title: Senior/Staff Brand Designer Company: Eigen Labs Location: Seattle, Washington, United States Job Type: FULL_TIME Category: Brand & Creative Operations Date Posted: 2025-10-28 Experience Level: 5-10 Years Remote Status: Fully Remote (with option to be based in Seattle)

🚀 Role Summary

• Lead the definition and evolution of Eigen Labs' visual brand identity, ensuring it aligns with the company's mission of building a more trustworthy internet.
• Drive innovative design solutions across all touchpoints, including marketing collateral, product surfaces, digital platforms, and internal communications, translating complex technological concepts into clear, resonant visuals.
• Own the creation and maintenance of a comprehensive brand system, encompassing brand books, asset libraries, and motion systems, to ensure consistent brand expression.
• Collaborate cross-functionally with marketing, product, and leadership teams to conceptualize and execute ambitious creative projects, from initial ideation to final delivery.
• Utilize cutting-edge design tools and technologies to bring Eigen Labs' creative direction to life, spanning diverse mediums such as illustration, 3D, motion graphics, photography, and video.

📝 Enhancement Note: The role of "Senior/Staff Brand Designer" at Eigen Labs is positioned as a foundational function within the company, emphasizing the opportunity to shape brand identity from its inception. Given the company's focus on "trustworthy internet" and "verifiable digital services," the brand design role will be critical in translating abstract technical concepts into tangible visual narratives that resonate with developers and a broader audience interested in secure and reliable digital infrastructure. This suggests a need for a designer who is not only skilled in craft but also a strategic thinker capable of building and scaling a brand system for a category-defining technology.

📈 Primary Responsibilities

• Define, document, and champion Eigen Labs' visual brand identity, ensuring its consistent application across all internal and external communications.
• Develop and execute strategic, concept-driven design concepts for marketing campaigns, product launches, social media content, presentations, events, and physical merchandise.
• Translate complex technical ideas related to blockchain, verifiability, and trust into compelling visual narratives and user experiences.
• Own the end-to-end creative process for brand assets, from conceptualization and design to production and delivery, managing timelines and stakeholder expectations.
• Lead the development and ongoing management of Eigen Labs' brand system, including brand guidelines, asset libraries, motion systems, and web properties.
• Collaborate closely with marketing teams to ensure brand consistency and effectiveness in all go-to-market initiatives and digital touchpoints.
• Explore and integrate innovative design approaches and technologies across various mediums, including illustration, 3D rendering, motion graphics, photography, and video, to enhance brand storytelling.
• Contribute to the development of internal brand storytelling and communication materials, fostering a strong internal culture aligned with Eigen's mission.
• Act as a brand guardian, ensuring all creative output adheres to established brand standards while pushing creative boundaries.

📝 Enhancement Note: The primary responsibilities highlight a blend of strategic brand building and hands-on creative execution. The emphasis on "improving the communication of our technology through strategic, concept-driven, and aesthetically appealing visuals" and translating "abstract ideas about trust, verifiability, and openness into clear, emotionally resonant design" indicates that this role requires a designer with strong conceptual abilities beyond just aesthetic execution. The ownership of the "brand system" and "asset library" suggests a need for organizational skills and a systems-thinking approach to design.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience:

• Minimum of 4+ years of professional experience in brand design, visual identity development, and creative execution, preferably within the technology or blockchain sector.
• Proven track record of creating and managing comprehensive design systems across diverse touchpoints, including digital, print, and experiential.

Required Skills:

• Brand Identity Development: Expertise in defining and evolving visual brand identities that align with company mission and values.
• Design System Management: Proficient in creating, documenting, and implementing robust design systems, brand books, and asset libraries.
• Cross-Medium Craftsmanship: Demonstrated skill across multiple design disciplines including typography, illustration, motion design, and 3D rendering.
• Conceptual & Strategic Thinking: Ability to translate complex technical concepts (e.g., blockchain, verifiability, trust) into clear, compelling, and innovative visual strategies.
• Storytelling & Communication: Exceptional ability to articulate design concepts, rationale, and decisions to diverse stakeholders, including technical and non-technical audiences.
• Aesthetics & User Experience: Strong appreciation for aesthetics, user experience principles, and effective visual storytelling for groundbreaking technologies.
• Detail Orientation & Project Management: Meticulous attention to detail with the ability to self-manage projects from concept to delivery, meeting deadlines and stakeholder expectations.
• Software Proficiency: Expert-level command of industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, and potentially 3D modeling software.

Preferred Skills:

• Data Visualization: Experience in creating clear and impactful data visualizations to communicate complex information.
• Web Design & Development Collaboration: Familiarity with web design principles and experience collaborating with web developers to implement brand assets on digital platforms.
• Blockchain/Crypto Industry Experience: Prior experience designing for technology companies in the blockchain, cryptocurrency, or decentralized technology space.
• Motion Graphics & Animation: Advanced skills in motion graphics and animation for creating dynamic brand assets.
• Photography & Videography: Experience or strong understanding of photography and video production principles for brand storytelling.

📝 Enhancement Note: The requirement for 4+ years of experience and a portfolio showcasing diverse skills like typography, illustration, motion, and data visualization points towards a mid-to-senior level designer. The "Staff" designation implies a level of autonomy and potential for leadership in creative direction. The emphasis on translating "technical ideas" into visuals is a critical differentiator, suggesting that candidates with experience in complex, emerging technologies will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Showcase: A dedicated section demonstrating experience in creating, documenting, and implementing comprehensive design systems. This should include examples of brand guidelines, asset libraries, and how the system was applied across various touchpoints.
• Conceptual Design Case Studies: Detailed case studies that illustrate the process of translating abstract concepts or complex technical ideas into compelling visual narratives. Focus on the problem, your strategic approach, the design solution, and the impact.
• Multi-Disciplinary Work: Evidence of skill and versatility across multiple creative mediums, such as typography, illustration, 3D, motion graphics, data visualization, and potentially photography/video.
• Brand Evolution Examples: If applicable, examples showing how a brand's visual identity was evolved or revitalized under your direction, highlighting strategic decisions and outcomes.
• Web & Digital Touchpoint Examples: Demonstrations of how brand identity is applied to web properties, marketing collateral, social media, and other digital customer touchpoints.

Process Documentation:

• Clearly articulate your design process for brand development, from initial research and conceptualization through to execution and final delivery.
• Showcase your methodology for collaborating with stakeholders, gathering feedback, and iterating on designs.
• Provide examples of how you manage project timelines, deliverables, and ensure brand consistency across multiple initiatives.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to demonstrate not just aesthetic capability but also strategic thinking and the ability to manage a brand system. Candidates should prepare to walk through their process for at least one significant project, explaining how they translated complex ideas (like trust or verifiability in a tech context) into visual solutions and managed the project lifecycle.

💵 Compensation & Benefits

Salary Range: $170,000 - $240,000 USD per year.

• This range is specified for candidates located in U.S. Tier 1 markets and may vary based on the candidate's specific location. The target salary reflects the Senior/Staff level of the role and the specialized nature of brand design within the tech/blockchain industry.

Benefits:

• Competitive Compensation: Includes base salary, plus potential for non-cash compensation such as tokens and equity.
• Health & Wellness: World-class benefits package covering medical, dental, and vision insurance.
• Remote Work Support: Remote work setup stipend to ensure a comfortable and productive home office environment.
• Flexibility: Flexible working hours and a supportive remote work culture.
• Time Off: Generous and flexible paid time off policy.
• Retirement Planning: 401(k) retirement plan with company match.
• Monthly Wellness Benefit: A dedicated stipend for personal wellness activities.
• Team Engagement: Yearly off-site events for team building and strategic alignment.
• Family Support: Paid parental leave.
• International Benefits: For employees hired outside the US via an Employer of Record (EOR), benefits will align with country-specific requirements and EOR offerings.

Working Hours:

• 40 hours per week is the standard full-time expectation. However, the role emphasizes flexible hours and a supportive remote environment, allowing for adaptation to individual productivity peaks and global team collaboration needs.

📝 Enhancement Note: The salary range of $170k-$240k USD is competitive for a Senior/Staff Brand Designer role in a major tech hub like Seattle, especially within the emerging and high-growth blockchain industry. The inclusion of "tokens and equity" is a significant component of total compensation in the crypto space, suggesting Eigen Labs is looking to offer comprehensive incentives. The US-centric benefits are standard for a tech company, with specific mention of flexible hours and remote setup stipends catering to a distributed workforce.

🎯 Team & Company Context

🏢 Company Culture

Industry: Blockchain Infrastructure & Verifiable Computing. Eigen Labs is at the forefront of developing infrastructure that enhances trust and verifiability in digital services. Company Size: The provided data does not specify company size, but the existence of a "new function" for brand design and a focus on "building the infrastructure for a more trustworthy internet" suggests a rapidly growing, innovative startup environment. Founded: The founding date is not specified, but the company's rapid growth and significant traction (billions in economic security for EigenLayer) indicate a relatively young, dynamic organization.

Team Structure:

• Cross-Functional Collaboration: The role requires close collaboration with marketing, product, and leadership teams, indicating a matrixed or project-based team structure.
• Reporting: While not explicitly stated, a Senior/Staff Designer typically reports to a Head of Marketing, Creative Director, or a senior leadership member responsible for brand and communications.
• Growth-Oriented: As a new function, the Brand Designer will likely work within a lean, agile team, with opportunities to influence team structure and processes as the company scales.

Methodology:

• Data-Driven Innovation: Eigen Labs emphasizes building technology with "mathematical trust guarantees" and "blockchain-level verifiability." This suggests a culture that values rigorous analysis, technical excellence, and data-informed decision-making in product development and communication.
• Mission-Focused: The core mission of creating a "more trustworthy internet" is central to the company's ethos, driving product development and brand messaging.
• Builder Culture: The company actively seeks "builders who want to solve hard problems and create technology that makes the digital world fundamentally more reliable," indicating a culture of proactive problem-solving and innovation.

Company Website: https://www.eigenlabs.org/

📝 Enhancement Note: Eigen Labs operates in a cutting-edge sector of technology, focusing on verifiability and trust. This implies a culture that is likely highly technical, innovative, and driven by a strong mission. For a brand designer, this means translating complex, abstract concepts into compelling visuals that can educate and inspire a developer audience and the broader market. The company is likely in a high-growth phase, offering opportunities to establish and scale brand functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior/Staff Brand Designer. The "Senior" aspect implies a high level of expertise, autonomy, and the ability to mentor junior team members. The "Staff" designation often signifies an individual contributor role with significant influence, scope, and the ability to set technical or creative direction across multiple projects or teams. It suggests a path for deep specialization and impact without necessarily moving into people management.

Reporting Structure:

• As a new function, the designer will likely report to a senior leader in Marketing, Communications, or Product. This structure allows for direct influence on company-wide branding initiatives and close collaboration with key decision-makers. The role is expected to drive creative direction and bring ambitious ideas to fruition.

Operations Impact:

• The brand design function at Eigen Labs is positioned to have a significant impact on how the company is perceived and understood. By translating complex technological concepts into clear, aesthetically compelling visuals, the designer will directly influence developer adoption, investor relations, and market perception of Eigen Labs as a category-defining technology leader. Effective brand design will be crucial for communicating the value proposition of verifiable computing and EigenCloud.

Growth Opportunities:

• Establishing Brand Foundation: Opportunity to build and scale the brand design function from its inception, creating foundational assets and processes that will shape the company's visual language for years to come.
• Creative Leadership: Influence the overall creative direction of the company, impacting product interfaces, marketing campaigns, and external communications.
• Skill Expansion: Work across diverse mediums (illustration, 3D, motion, video, data visualization) and with cutting-edge technologies, fostering continuous learning and skill development.
• Industry Expertise: Deepen knowledge in the rapidly evolving blockchain and verifiable computing space, becoming a specialist in communicating complex technical concepts visually.
• Potential for Team Growth: As the company scales, there may be opportunities to lead or mentor a growing creative team.

📝 Enhancement Note: The "Staff" level designation is key here. It suggests an individual contributor role focused on deep expertise and broad impact, rather than immediate people management. Growth will likely come from increasing scope, influencing strategy, and potentially mentoring others, rather than climbing a traditional management ladder. Candidates should highlight their experience in establishing or significantly shaping brand identities in fast-paced environments.

🌐 Work Environment

Office Type: The role is offered as fully remote, with the option to be based in Seattle, WA, where a significant portion of the team is located. This suggests a hybrid-friendly approach if an employee chooses to be co-located. Office Location(s): While remote-first, the mention of a "largely Seattle-based team" indicates a primary hub in Seattle, Washington, United States.

Workspace Context:

• Remote Collaboration Tools: Expect to utilize robust collaboration tools (e.g., Slack, Zoom, Figma, project management software) to maintain seamless communication and workflow with a distributed team.
• Agile & Innovative: Given the company's focus on cutting-edge technology and rapid growth, the work environment is likely dynamic, fast-paced, and encourages innovative problem-solving.
• Mission-Driven Culture: The strong emphasis on building a "trustworthy internet" suggests a team that is passionate about its mission and dedicated to impactful work.

Work Schedule:

• While a standard 40-hour work week is expected, the company promotes "flexible hours and a supportive remote environment." This flexibility is crucial for remote roles, allowing individuals to manage their schedules effectively, especially when collaborating across different time zones.

📝 Enhancement Note: The remote-first nature of the role, coupled with the option to be based in Seattle, offers flexibility. For a designer, this means creating an effective home workspace and being adept at remote collaboration tools. The company's mission-driven culture and focus on innovation suggest an environment where designers can have significant autonomy and creative input.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.
• Portfolio Deep Dive: An interview focused on your portfolio, where you'll be expected to present specific projects. This will involve discussing your design process, strategic thinking, problem-solving approach, and the impact of your work. Be prepared to articulate how you translated complex technical concepts into visual solutions.
• Cross-Functional Interviews: Meetings with stakeholders from marketing, product, and potentially leadership to assess collaboration style, communication skills, and cultural fit. These interviews will likely explore how you work with technical teams and translate their needs into design.
• Creative Challenge (Potentially): You may be asked to complete a small, focused design challenge or present a more in-depth proposal for a specific brand initiative related to Eigen Labs' mission.
• Final Interview: A discussion with senior leadership to finalize the decision, focusing on strategic vision, long-term impact, and alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in brand identity, design systems, conceptual thinking, and cross-medium craft, particularly those involving complex technological or abstract concepts.
• Tell a Story: For each project, clearly articulate the problem statement, your role, your design process, the strategic decisions you made, the challenges you overcame, and the measurable impact or outcomes. Use visuals effectively to support your narrative.
• Highlight Technical Translation: Emphasize projects where you successfully translated complex or technical subject matter into accessible and engaging visual communications.
• Demonstrate Systems Thinking: Showcase your understanding of how individual assets contribute to a cohesive brand system, and present examples of your work with brand guidelines or design systems.
• Be Prepared for Q&A: Anticipate questions about your design rationale, your approach to feedback, your experience with remote collaboration, and your understanding of Eigen Labs' mission.

Challenge Preparation:

• Research Eigen Labs: Thoroughly understand Eigen Labs' mission, technology (EigenLayer, EigenCloud), target audience (developers), and the concept of verifiable computing and trustworthy internet.
• Analyze Competitor Branding: Review the branding of other companies in the blockchain, AI, and cloud infrastructure space to understand industry trends and identify opportunities for Eigen Labs to differentiate.
• Conceptualize: Think about how you would visually represent abstract concepts like "trust," "verifiability," and "security" in a digital context. Consider how to make these concepts tangible and relatable.
• Practice Presentation: Rehearse your portfolio presentation to ensure clarity, conciseness, and confidence. Practice explaining technical details simply and effectively.

📝 Enhancement Note: The application process will heavily rely on the portfolio. Candidates must showcase not just artistic talent but also strategic thinking, problem-solving skills, and the ability to communicate complex technical ideas visually. A deep understanding of Eigen Labs' mission and technology will be critical for success in interviews and any potential design challenges.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects are likely essential for core graphic design, illustration, and motion graphics work.
• Figma: A leading collaborative interface design tool, highly probable for UI/UX aspects of web properties and asset creation.
• 3D Software: Proficiency in tools like Blender, Cinema 4D, or similar for creating 3D assets, as mentioned in responsibilities.

Content Management & Web:

• CMS Platforms: Familiarity with content management systems for marketing websites (e.g., WordPress, Webflow) may be beneficial for understanding implementation.
• Web Development Collaboration: Understanding of HTML, CSS, and JavaScript principles to effectively collaborate with web developers.

Project Management & Collaboration:

• Communication Tools: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).
• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for managing tasks and timelines.

Data & Analytics (Indirect):

• Data Visualization Tools: Familiarity with tools or libraries for creating compelling data visualizations (e.g., Tableau, D3.js conceptually) would be advantageous for communicating technical data.

📝 Enhancement Note: The emphasis on diverse mediums (illustration, 3D, motion) suggests a need for a broad software toolkit beyond just Adobe Suite. Figma is almost a given for modern design roles involving collaboration. The ability to work with and understand web technologies will also be important for implementing brand assets effectively.

👥 Team Culture & Values

Operations Values:

• Trust & Verifiability: Core to Eigen Labs' mission, this value likely permeates all aspects of their work, including how they communicate their own brand and technology.
• Innovation & Builder Mindset: A strong emphasis on solving hard problems, pushing technological boundaries, and creating novel solutions.
• Craftsmanship & Excellence: A commitment to high-quality execution, attention to detail, and delivering technically sound, aesthetically superior products and communications.
• Clarity & Communication: The need to translate complex technical concepts into understandable messages underscores the value of clear, effective communication.
• Impact-Driven: A focus on creating technology that makes a fundamental difference in the digital world.

Collaboration Style:

• Cross-Functional Partnership: The role demands close collaboration with marketing, product, and leadership, indicating a cooperative and integrated approach to achieving shared goals.
• Open Communication: Given the remote-first nature and the complexity of the technology, transparent and frequent communication is likely valued.
• Feedback-Oriented: A culture that embraces constructive feedback to drive continuous improvement in both product and creative output.
• Mission Alignment: Team members are expected to be aligned with and passionate about Eigen Labs' overarching mission.

📝 Enhancement Note: The company's values are deeply intertwined with its mission. For a brand designer, this means embodying "trust" in their own work and translating complex technical concepts ("verifiability") into visually accessible forms. The culture likely values proactive problem-solving and a high degree of ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: The primary challenge will be visually representing abstract and complex technical concepts like "trust," "verifiability," and "mathematical guarantees" in a way that is both accurate and emotionally resonant for a diverse audience.
• Establishing a New Brand Function: As this is a new role, the designer will need to establish the brand's visual language, systems, and processes from the ground up, requiring significant initiative and strategic thinking.
• Balancing Innovation with Consistency: Ensuring that while pushing creative boundaries, the brand remains consistent and recognizable across all touchpoints.
• Communicating Technical Sophistication: Effectively communicating the advanced nature of Eigen Labs' technology without alienating less technical audiences or oversimplifying critical details.
• Working in a Rapidly Evolving Industry: Staying ahead of trends in both design and the fast-paced blockchain/verifiable computing sector.

Learning & Development Opportunities:

• Deep Dive into Verifiable Computing: Gain in-depth knowledge of blockchain technology, EigenLayer, and the broader implications of verifiable digital services.
• Expand Creative Skillset: Opportunity to hone skills in illustration, 3D, motion graphics, data visualization, and potentially video production.
• Shape Brand Strategy: Influence long-term brand direction and develop strategic branding frameworks.
• Build and Scale: Experience in establishing and growing a brand design function within a high-growth tech company.
• Industry Exposure: Engage with a community of builders and innovators in the decentralized technology space.

📝 Enhancement Note: The challenges are directly tied to the unique nature of Eigen Labs' technology and its position in a nascent industry. Tackling these challenges will provide significant growth and learning opportunities for the designer.

💡 Interview Preparation

Strategy Questions:

• Brand Vision: "Eigen Labs is building the infrastructure for a more trustworthy internet. How would you visually translate the concepts of 'trust' and 'verifiability' into a cohesive brand identity?"
• Systems Thinking: "Describe your process for developing and scaling a design system. What are the key components, and how do you ensure its adoption and evolution across a growing organization?"
• Problem Solving: "Imagine we're launching a new feature on EigenCloud that makes AI outputs verifiable. What would be your approach to designing marketing assets that clearly communicate this complex benefit to developers?"

Company & Culture Questions:

• Mission Alignment: "What excites you about Eigen Labs' mission, and how does your design philosophy align with creating a more trustworthy digital world?"
• Collaboration: "Describe a time you had to collaborate with highly technical stakeholders to translate their needs into a design solution. What were the challenges, and how did you overcome them?"
• Impact Measurement: "How do you measure the success of your brand design work? What metrics or qualitative feedback do you look for to assess the impact of your creative output?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem, Your Role, Process, Solution, and Impact.
• Focus on Strategy: Emphasize why you made certain design decisions, rather than just what you designed. Connect your choices back to the project goals and Eigen Labs' mission.
• Showcase Technical Translation: Highlight specific examples where you successfully simplified or visualized complex technical information.
• Demonstrate Systems Thinking: Clearly explain how your work fits into a broader brand system and how you've managed brand consistency.
• Engage and Be Conversational: Treat the portfolio review as a discussion. Be prepared to answer in-depth questions about your process and rationale.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, and the ability to operate autonomously in a fast-paced, technically complex environment. Candidates should be ready to demonstrate their understanding of Eigen Labs' unique value proposition and how their design expertise can contribute to its success.

📌 Application Steps

To apply for this Senior/Staff Brand Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience with design systems, conceptual thinking, cross-medium craft (illustration, motion, 3D), and translating complex technical ideas into compelling visuals. Prioritize examples relevant to technology or innovative sectors.
• Resume Optimization: Ensure your resume clearly outlines your 4+ years of experience, specific responsibilities in brand identity and design system creation, and proficiency with relevant design software. Quantify achievements where possible.
• Prepare Your Narrative: Practice articulating your design process, strategic rationale, and approach to collaboration. Be ready to walk through 2-3 key portfolio pieces in detail, focusing on how you would apply your skills to Eigen Labs' mission.
• Research Eigen Labs: Thoroughly familiarize yourself with Eigen Labs' mission, technology (EigenLayer, EigenCloud), target audience, and the broader context of verifiable computing. Understand their current brand presence (if any) and identify potential areas for growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided input and general industry knowledge. All details, especially those related to company culture, specific processes, and exact interview stages, should be verified directly with the hiring organization or during the interview process. The salary range provided is an estimate based on market data for similar roles and locations.