Senior Web UI Developer

📍 Job Overview

Job Title: Senior Web UI Developer Company: Apply Digital Location: Latin America (Preferably Santiago, Chile) Job Type: Full-Time Permanent Category: Software Engineering / Frontend Development Date Posted: May 6, 2025 Experience Level: Senior (5-10 years experience implied) Remote Status: Hybrid/Remote-Friendly (Preference for Latin America, with Santiago, Chile as a key hub)

🚀 Role Summary

• Spearhead the development and maintenance of high-performance, responsive web applications leveraging modern JavaScript frameworks.
• Drive the implementation of user-centric interfaces by collaborating closely with UX/UI designers and translating complex designs into functional web experiences.
• Champion code quality, reusability, and adherence to best practices through rigorous code reviews and the adoption of advanced development methodologies.
• Integrate frontend applications with backend services via APIs, ensuring seamless data flow and robust client-server interactions for dynamic content delivery.
• Optimize application performance for scalability and cross-browser/device compatibility, focusing on speed and efficiency throughout the software development lifecycle.

📝 Enhancement Note: While the title is "Senior Web UI Developer," the responsibilities and requirements lean heavily towards a Senior Frontend Software Engineer role, emphasizing full-stack integration capabilities and software development lifecycle involvement rather than purely UI design implementation. The "Senior" designation suggests a need for technical leadership, mentorship, and contribution to process improvement.

📈 Primary Responsibilities

• Develop, test, and maintain sophisticated web applications, ensuring exceptional performance, scalability, and a fluid user experience across diverse platforms and devices.
• Translate wireframes, mockups, and user stories into clean, efficient, and maintainable code, adhering to established coding standards and architectural patterns.
• Integrate frontend components with backend services through well-defined RESTful or GraphQL APIs, ensuring robust data fetching, manipulation, and display.
• Optimize application architecture and code for speed, responsiveness, and resource utilization, employing techniques like code splitting, lazy loading, and efficient state management.
• Conduct thorough code reviews for peers and junior developers, providing constructive feedback to elevate code quality, enforce best practices, and foster team knowledge sharing.
• Proactively identify and resolve technical debt, bugs, and performance bottlenecks through diligent testing, debugging, and root cause analysis.
• Collaborate effectively within an Agile Scrum framework, actively participating in sprint planning, daily stand-ups, backlog grooming, and retrospective meetings to ensure iterative delivery and continuous improvement.
• Mentor and guide junior frontend developers, sharing expertise on best practices, toolchains, and complex problem-solving techniques to foster their professional growth.
• Stay abreast of emerging frontend technologies, frameworks, and industry trends, evaluating their potential application to enhance product features and development efficiency.
• Contribute to the continuous improvement of the development process, including CI/CD pipelines, testing strategies, and documentation practices.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on development, technical leadership, and process contribution, typical of a senior-level individual contributor in a fast-paced tech environment. Emphasis on API integration and performance optimization suggests a need for a strong understanding of how frontend interacts with backend systems.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Computer Science, Software Engineering, or a related technical field, or equivalent practical experience.

Experience:

• 5-10 years of professional experience in frontend web development, with a significant focus on building complex, scalable, and performant single-page applications (SPAs).
• Proven track record of successfully delivering high-quality web applications in a professional setting, demonstrating a deep understanding of the full software development lifecycle.

Required Skills:

• React.js: Advanced proficiency in building modern, dynamic, and interactive user interfaces using React.js.
• Next.js: Extensive experience with Next.js for server-side rendering (SSR), static site generation (SSG), and optimizing application performance.
• TypeScript: Strong command of TypeScript for writing type-safe, robust, and maintainable JavaScript code.
• Tailwind CSS: Expertise in utilizing Tailwind CSS for rapid, utility-first frontend development, creating responsive and consistent designs.
• API Integration: Proven ability to integrate frontend applications with RESTful and GraphQL APIs, managing data fetching, state synchronization, and error handling.
• State Management: Hands-on experience with state management libraries such as Redux, Zustand, or React's Context API for efficient application state control.
• Version Control: Proficient in Git for source code management, including branching, merging, pull requests, and resolving conflicts.
• Testing Frameworks: Experience with frontend testing tools like Jest and React Testing Library for unit, integration, and component testing.
• Build Tools & Bundlers: Familiarity with modern build tools such as Webpack, Babel, or Vite for code compilation, optimization, and packaging.
• Agile Methodologies: Demonstrated experience working within Agile development frameworks (Scrum, Kanban), participating actively in team ceremonies.
• Problem-Solving: Excellent analytical and troubleshooting skills to diagnose and resolve complex technical challenges efficiently.
• English Communication: Fluent written and verbal communication skills, essential for effective collaboration with a global, cross-functional team.

Preferred Skills:

• Storybook: Experience developing and documenting reusable UI components using Storybook.
• Atomic Design Methodology: Familiarity with and application of Atomic Design principles for organizing UI components.
• Jamstack Architecture: Solid understanding of Jamstack principles and best practices.
• Deployment Platforms: Experience with modern deployment platforms such as Netlify or Vercel.
• Headless CMS: Hands-on experience integrating with Headless Content Management Systems (e.g., Contentful, ContentStack).
• Search Integration: Experience integrating search solutions like Algolia.
• GraphQL: Strong understanding and practical application of GraphQL.
• Commerce Platforms: Experience working with e-commerce engines like Commercetools or BigCommerce.
• Monorepo Management: Proficiency in managing monorepos using tools like Nx or Turborepo.
• SEO Best Practices: Strong understanding of how frontend development impacts Search Engine Optimization.

📝 Enhancement Note: The required skills list is extensive and specific, indicating a need for a candidate with deep expertise in the modern frontend ecosystem. The "Nice to Have" section provides clear opportunities for candidates to differentiate themselves if they possess experience with specific tools and methodologies relevant to Apply Digital's tech stack and project types.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end frontend projects that demonstrate proficiency in React.js and Next.js, highlighting complex UI implementations and state management strategies.
• Include examples of projects where you integrated with backend APIs (RESTful/GraphQL), illustrating data handling, asynchronous operations, and error management.
• Provide case studies or live demos of applications optimized for performance, scalability, and cross-device compatibility, detailing the specific techniques used.
• Demonstrate experience with component-driven development, potentially through Storybook examples, showcasing reusable and well-documented UI components.
• If possible, present projects that utilize TypeScript and Tailwind CSS effectively, illustrating type safety and efficient styling.

Process Documentation:

• Be prepared to discuss your approach to code quality assurance, including your experience with unit testing, integration testing, and code reviews.
• Articulate your workflow for translating design mockups and requirements into functional code, including any methodologies or best practices you follow.
• Describe your process for performance optimization, including how you identify bottlenecks and implement improvements.
• Be ready to explain your experience with Git workflows and how you manage code changes within a team environment.

📝 Enhancement Note: While a formal portfolio isn't explicitly requested, the expectation for a Senior role implies that candidates should be able to demonstrate their skills and experience through project examples, code samples, or live demos during the interview process. Highlighting contributions to process improvements is also key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Frontend Engineers in Latin America, with a focus on regions aligning with Pacific or Eastern Timezones, a competitive salary range is estimated between $70,000 - $110,000 USD annually. This range can vary based on specific location within Latin America, the candidate's depth of experience, and the exact alignment with timezone requirements.

Benefits:

• Great Projects: Opportunity to work on diverse and impactful projects with international brands.
• Inclusive and Safe Environment: Commitment to a culture that celebrates diversity and ensures a welcoming and safe workplace.
• Learning Opportunities: Generous training budgets, including partner tech certifications, custom learning plans, workshops, and mentorship programs.
• Generous Vacation Policy: Ample paid time off to promote work-life balance and overall well-being.
• Customizable Benefits: Flexible extended health and dental plans tailored to individual needs.
• Flexible Work Arrangements: Options for remote, in-office, or hybrid work setups.
• Global Team Collaboration: Exposure to an international team and diverse perspectives.

Working Hours:

• Standard full-time hours, typically around 40 hours per week. The role emphasizes alignment with either Pacific (PT) or Eastern (ET) Timezones, suggesting flexibility in daily schedules as long as core working hours overlap for collaboration.

📝 Enhancement Note: Salary is an estimate based on general market data for senior-level software engineering roles in Latin America, considering the specified timezone alignment. Actual compensation will be determined by the company based on the candidate's qualifications, experience, and the specific role's demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services & Consulting, Digital Transformation, Experience Design, Engineering. Apply Digital operates at the intersection of digital strategy, design, and engineering, helping large enterprises modernize and leverage AI for customer experience transformation. Company Size: 750+ employees globally. This size indicates a mature organization with established processes but still agile enough to foster a dynamic work environment. For operations professionals, this means potential for well-defined workflows but also opportunities to influence process improvements. Founded: 2016. A relatively young company, suggesting a culture that is likely innovative, adaptable, and growth-oriented.

Team Structure:

• "Pod" Structure: Teams are organized into "pods," which are cross-functional units comprising senior leadership, subject matter experts, and diverse skill sets. This structure promotes collaboration, shared ownership, and efficient delivery.
• Agile Framework: Pods operate within well-defined scrum and sprint cadences, emphasizing iterative development, frequent releases, and continuous improvement through retrospectives.
• Cross-functional Collaboration: The role requires close collaboration with UX/UI designers, backend developers, product managers, and QA engineers, underscoring the importance of strong communication and teamwork.

Methodology:

• AI-Powered Change: A core focus on leveraging Artificial Intelligence to drive digital transformation and impact.
• Customer Experience Focus: Emphasis on transforming customer experiences across the entire lifecycle.
• Agile & Scrum: Deep integration of Agile methodologies, scrum practices, and sprint cadences for project execution.
• Data-Driven Insights: Implied need for data analysis to inform decisions and measure impact, a hallmark of operations roles.

Company Website: applydigital.com

📝 Enhancement Note: Apply Digital's emphasis on "One Team," "pod" structure, and SHAPE values (smart, humble, active, positive, excellent) points to a collaborative, results-oriented, and people-first culture. For operations roles, this means a focus on efficiency, teamwork, and positive contribution to business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior Frontend Software Engineer. In an operations context, this implies a need for deep technical expertise, problem-solving capabilities, and potentially mentorship of junior team members. The role contributes to the operational efficiency of project delivery and client satisfaction through high-quality frontend solutions. Reporting Structure: Likely reports to a Engineering Lead or Manager within a specific "pod" or project team, with indirect oversight from senior leadership responsible for client engagements. Operations Impact: The Senior Frontend Developer significantly impacts the operational success of client projects by delivering robust, performant, and user-friendly web applications. This directly affects client satisfaction, project timelines, and the overall quality of the digital experiences delivered by Apply Digital. Their work contributes to the company's reputation for technical excellence and client service.

Growth Opportunities:

• Technical Specialization: Deepen expertise in specific frontend technologies, frameworks (React, Next.js), or related areas like performance optimization, accessibility, or build tooling.
• Leadership & Mentorship: Progress into technical lead roles within pods, mentoring junior developers, and contributing to architectural decisions.
• Cross-functional Exposure: Gain broader experience by working on diverse client projects across different industries, potentially leading to roles in solution architecture or technical program management.
• Process Improvement: Contribute to refining frontend development processes, tooling, and best practices within Apply Digital.
• Client-Facing Roles: Develop stronger client relationship skills, potentially moving into client-facing technical consulting or pre-sales engineering roles.

📝 Enhancement Note: The career path for a Senior Frontend Developer at a company like Apply Digital often involves deepening technical expertise, moving into leadership, or broadening experience across different client engagements and technologies. The "pod" structure can facilitate cross-functional learning and exposure.

🌐 Work Environment

Office Type: Apply Digital offers a hybrid/remote-friendly model. While there are offices (e.g., Santiago, Chile), remote work is a primary option for candidates outside these hubs. Office Location(s): The job posting specifically mentions Latin America, with Santiago, Chile being a key location where candidates can work remotely or hybrid from an office. Other locations are implied across North America, South America, UK, Europe, and India.

Workspace Context:

• Collaborative & Agile: The "pod" structure and emphasis on Agile methodologies create a highly collaborative and dynamic work environment. Expect frequent team interaction, knowledge sharing, and cross-functional problem-solving.
• Technology-Centric: Access to modern development tools, frameworks, and cloud-based infrastructure is expected, supporting efficient development workflows.
• Global Network: Opportunities to connect and collaborate with colleagues across different geographical locations and time zones.

Work Schedule:

• Full-time, likely adhering to a standard 40-hour work week.
• Flexibility is provided, with a preference for candidates whose working hours align with either PT or ET, facilitating effective collaboration with teams and clients in North America.

📝 Enhancement Note: The hybrid/remote nature of the role, coupled with the preference for specific time zone alignment, indicates a modern, flexible work environment designed to accommodate global talent while ensuring effective team coordination and client service.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Review of resume and qualifications against the requirements.
• Technical Interview(s): Likely includes discussions on React.js, Next.js, TypeScript, API integration, state management, and problem-solving scenarios. Expect coding challenges or live coding exercises.
• Portfolio Review/Discussion: Candidates may be asked to present or discuss their past projects, demonstrating their technical skills, problem-solving approaches, and impact.
• Behavioral/Cultural Fit Interview: Assessment of alignment with Apply Digital's SHAPE values, collaboration style, and ability to work within the "pod" structure.
• Team/Hiring Manager Interview: Final discussions to assess overall fit, technical depth, and potential contributions.

Portfolio Review Tips:

• Highlight Key Technologies: Ensure your portfolio prominently features projects built with React.js, Next.js, TypeScript, and Tailwind CSS.
• Showcase API Integration: Include examples demonstrating how you've integrated frontend applications with backend services.
• Quantify Impact: Wherever possible, quantify the results of your work – e.g., performance improvements (load times), conversion rate increases, reduction in bugs.
• Explain Your Process: Be prepared to walk through your development process for key projects, from understanding requirements to deployment and optimization.
• Demonstrate Problem-Solving: Select projects that showcase how you've overcome technical challenges and implemented efficient solutions.
• Code Samples: If possible, provide links to GitHub repositories (ensure they are public and well-documented) or relevant code snippets.

Challenge Preparation:

• Coding Challenges: Practice common frontend interview problems, focusing on algorithms, data structures, and React-specific challenges.
• System Design (Frontend): Be prepared to discuss how you would architect a scalable and performant frontend application, considering state management, data fetching, and component structure.
• Scenario-Based Questions: Anticipate questions about how you would handle specific development scenarios, such as debugging a complex issue, optimizing slow-loading pages, or collaborating with a designer.
• Time Management: Practice solving problems within time constraints, as interview challenges often have strict time limits.

📝 Enhancement Note: The interview process is likely rigorous, focusing on both technical proficiency and cultural alignment. A well-prepared portfolio and the ability to articulate development processes and problem-solving strategies are crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Frontend Frameworks: React.js, Next.js
• Languages: JavaScript, TypeScript
• Styling: Tailwind CSS
• UI Component Libraries: Storybook (preferred)
• State Management: Redux, Context API, Zustand (or similar)
• Version Control: Git (GitHub/GitLab)
• Testing: Jest, React Testing Library

Analytics & Reporting:

• SEO Tools: Implied need for understanding and applying SEO best practices.
• Performance Monitoring: Familiarity with tools for monitoring application speed and user experience.

CRM & Automation:

• Build Tools/Bundlers: Webpack, Babel, Vite
• Deployment Platforms: Netlify, Vercel (nice to have)
• Headless CMS: Contentful, ContentStack (nice to have)
• Search: Algolia (nice to have)
• Commerce Engines: Commercetools, BigCommerce (nice to have)
• Monorepo Tools: Nx, Turborepo (nice to have)

📝 Enhancement Note: The tech stack is modern and heavily focused on the React ecosystem, with strong emphasis on TypeScript and utility-first CSS. Experience with Jamstack principles and associated platforms is a significant plus.

👥 Team Culture & Values

Operations Values:

• Smart: Demonstrating technical acumen, problem-solving skills, and a proactive approach to learning and improvement.
• Humble: Openness to feedback, willingness to learn from others, and a collaborative spirit.
• Active: Taking initiative, contributing actively in team discussions and tasks, and driving projects forward.
• Positive: Maintaining an optimistic outlook, fostering a supportive team environment, and approaching challenges constructively.
• Excellent: Commitment to delivering high-quality work, attention to detail, and striving for continuous improvement in all aspects of development.
• "One Team" Approach: Emphasizing collaboration, shared goals, and collective success across diverse teams and functions.
• Empowerment & Respect: Fostering an environment where team members feel empowered, respected, and safe to contribute their best work.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with designers, backend engineers, product managers, and QA to achieve project objectives.
• Agile & Iterative: Working in sprints, participating in daily stand-ups, and engaging in retrospectives to refine processes and outcomes.
• Knowledge Sharing: Active participation in code reviews, pair programming, and internal knowledge-sharing sessions to elevate team capabilities.
• Feedback-Oriented: Openness to giving and receiving constructive feedback to drive personal and team growth.

📝 Enhancement Note: Apply Digital's culture is clearly defined around its SHAPE values and "One Team" approach, promoting a highly collaborative, supportive, and results-driven environment. Candidates should embody these values in their interactions and work.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Adapting to and effectively collaborating across different time zones (PT/ET) while working remotely.
• Complex System Integration: Managing intricate integrations between frontend applications and diverse backend services for large enterprise clients.
• Performance Optimization: Consistently delivering highly performant and scalable applications across a wide range of devices and network conditions.
• Rapidly Evolving Tech Landscape: Staying current with the fast-paced evolution of frontend technologies and frameworks to maintain best-in-class solutions.
• Client-Specific Requirements: Adapting development approaches to meet unique client needs and business objectives within complex ecosystems.

Learning & Development Opportunities:

• Advanced Framework Training: Deepen expertise in React.js, Next.js, and related ecosystem tools through dedicated training and project work.
• Cross-Disciplinary Skill Building: Opportunities to learn about backend integration, cloud deployment, and potentially AI-driven development practices.
• Mentorship Programs: Access to senior engineers and leaders for guidance on technical challenges and career progression.
• Industry Conferences & Certifications: Support for attending relevant tech conferences and obtaining industry-recognized certifications.
• Exposure to Global Brands: Working on projects for leading international companies provides unique learning experiences and exposure to diverse business challenges.

📝 Enhancement Note: The role offers significant opportunities for technical growth and professional development, particularly for those eager to master modern frontend technologies and contribute to large-scale digital transformations. Addressing the challenges proactively through continuous learning and adaptive strategies will be key.

💡 Interview Preparation

Strategy Questions:

• Technical Architecture: "Describe how you would architect a scalable, performant, and maintainable frontend application using Next.js and React.js for a large enterprise client. What state management and data fetching strategies would you employ?" (Focus on modularity, SSR/SSG benefits, API integration patterns, and error handling.)
• Problem-Solving & Debugging: "Walk me through a particularly challenging bug you encountered in a React application. How did you diagnose it, what tools did you use, and what was your solution?" (Emphasize systematic debugging, use of browser dev tools, and understanding of the component lifecycle.)
• Collaboration & Process: "How do you ensure effective collaboration with UX/UI designers and backend developers? Describe your process for conducting code reviews and providing constructive feedback." (Highlight communication skills, understanding of team dynamics, and commitment to code quality.)

Company & Culture Questions:

• Values Alignment: "How do your personal work values align with Apply Digital's SHAPE values (smart, humble, active, positive, excellent)?" (Provide specific examples from your experience where you demonstrated these traits.)
• Teamwork: "Describe your experience working in an Agile 'pod' structure. How do you contribute to a positive and productive team environment?" (Focus on collaboration, communication, and proactive contribution.)
• Continuous Learning: "How do you stay updated with the latest trends in frontend development, and how do you apply new knowledge to your work?" (Showcase your commitment to continuous learning and innovation.)

Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that includes the business problem, your role, the technical challenges, the solutions you implemented, and the impact of your work.
• Quantify Achievements: Use metrics whenever possible to demonstrate the success of your contributions (e.g., "improved page load speed by 30%," "reduced bug reports by 15%").
• Showcase Key Skills: Explicitly point out how specific projects demonstrate your proficiency in React.js, Next.js, TypeScript, Tailwind CSS, and API integration.
• Technical Depth: Be ready to dive deep into the technical details of your projects, explaining architectural decisions and trade-offs.
• Conciseness: Present your portfolio efficiently, focusing on the most relevant and impactful projects for this specific role.

📝 Enhancement Note: Preparation should focus on demonstrating not only technical expertise but also a strong cultural fit, problem-solving ability, and a proactive, collaborative mindset. Quantifying achievements and articulating development processes are critical for a senior role.

📌 Application Steps

To apply for this operations-focused Senior Web UI Developer position:

• Submit your application through the provided application link on jobs.lever.co.
• Portfolio Customization: Prepare a portfolio or collection of relevant projects that specifically highlight your proficiency in React.js, Next.js, TypeScript, Tailwind CSS, and API integrations. Ensure examples showcase performance optimization and clean code practices.
• Resume Optimization: Tailor your resume to emphasize your experience with the required technologies and responsibilities mentioned. Use action verbs and quantify your achievements to demonstrate impact.
• Interview Preparation: Practice answering technical questions related to frontend development, state management, API integrations, and performance optimization. Prepare to discuss your approach to code quality, collaboration, and problem-solving. Be ready for potential coding challenges.
• Company Research: Familiarize yourself with Apply Digital's services, client portfolio, and SHAPE values. Understand their "One Team" and "pod" structure to articulate how you would fit into their culture and contribute to their operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.