Senior Web Designer - Contractor at Whiteboard Marketing

📍 Job Overview

Job Title: Senior Web Designer
Company: Whiteboard Marketing
Location: Remote (Project-Based)
Job Type: CONTRACTOR
Category: Web Design / Digital Marketing Operations
Date Posted: 2025-08-11
Experience Level: 5-10 Years
Remote Status: Remote Solely

🚀 Role Summary

This Senior Web Designer role focuses on delivering high-impact digital marketing assets, specifically websites, for a diverse client base, requiring a strong blend of creative design and conversion-optimization principles.
The position involves close collaboration with internal marketing teams to translate client business objectives into visually engaging and user-friendly web experiences, emphasizing data-driven design choices.
A key aspect is the end-to-end design process, from understanding client needs and developing wireframes to creating final, responsive designs that adhere to brand guidelines and technical specifications.
Success in this role hinges on a proven ability to manage multiple concurrent projects in a remote, project-based environment, ensuring timely delivery of exceptional design solutions that drive client success.

📝 Enhancement Note: While the input data specifies "Senior Web Designer," the core responsibilities described align with a role that bridges creative design with digital marketing performance, often found within a broader digital marketing operations or GTM support function. The contractor nature implies a focus on project delivery and measurable outcomes for clients.

📈 Primary Responsibilities

Collaborate closely with internal marketing strategists and account managers to thoroughly understand client business objectives, target audiences, and specific project requirements for website development.
Design visually compelling, user-centric, and conversion-optimized websites that effectively communicate client brand identity and value propositions.
Develop detailed wireframes, user flows, and interactive prototypes to conceptualize and visualize website structure and functionality before final design execution.
Ensure all web designs are fully responsive, adhering to mobile-first principles and optimizing for seamless user experiences across all devices and screen sizes.
Maintain strict adherence to client brand guidelines and style guides, while also incorporating innovative and creative design elements to enhance visual appeal and engagement.
Partner effectively with web developers to ensure accurate implementation of design assets, providing clear specifications, assets, and ongoing support throughout the development lifecycle.
Conduct usability testing and incorporate feedback to refine designs, ensuring optimal user experience, accessibility standards (WCAG), and overall website effectiveness.
Continuously research and apply emerging web design trends, UX/UI best practices, and conversion rate optimization (CRO) techniques to elevate the quality of delivered client projects.

📝 Enhancement Note: The responsibilities are framed to emphasize the operational aspects of web design within a marketing context, focusing on client outcomes, process adherence, and cross-functional collaboration, which are critical in GTM operations.

🎓 Skills & Qualifications

Education:

While no specific degree is mandated, a strong academic background in Graphic Design, Web Design, Human-Computer Interaction (HCI), Digital Marketing, or a related field is highly beneficial.
Demonstrated continuous learning through online courses, workshops, or certifications in advanced design principles, UX/UI, or specific design software is valued.

Experience:

A minimum of 5 years of progressive professional experience specifically in web design, with a clear emphasis on digital marketing agency or client-side marketing department roles.
Proven experience in a contractor or freelance capacity, managing project timelines, client communication, and delivering work independently.
A substantial track record of designing and launching successful, high-performing websites for a variety of clients and industries, with demonstrable positive business impact.

Required Skills:

Advanced proficiency in industry-standard design and prototyping tools such as Adobe XD, Figma, Sketch, Photoshop, and Illustrator.
Expertise in User Experience (UX) design principles, including user research, information architecture, wireframing, and usability testing.
Strong understanding of User Interface (UI) design, focusing on visual hierarchy, layout, typography, color theory, and interactive elements.
Proven ability to create responsive web designs that adapt seamlessly across desktop, tablet, and mobile devices.
Excellent visual design skills with a strong portfolio showcasing a breadth of creative solutions and technical execution.
Exceptional communication and interpersonal skills, with the ability to articulate design decisions and collaborate effectively with internal teams and clients.
Strong project management capabilities, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet strict deadlines in a remote setting.
Proficiency in understanding and applying brand guidelines to ensure consistent and effective brand representation across all digital touchpoints.

Preferred Skills:

Experience with content management systems (CMS) like WordPress, HubSpot CMS, or similar platforms, including understanding theme structures and template design.
Familiarity with front-end development concepts (HTML, CSS, JavaScript) to facilitate smoother collaboration with developers and ensure design feasibility.
Knowledge of Search Engine Optimization (SEO) best practices as they relate to website structure, on-page elements, and user experience.
Experience with conversion rate optimization (CRO) techniques and A/B testing principles applied to web design.
Understanding of web accessibility standards (e.g., WCAG 2.1) and best practices for inclusive design.

📝 Enhancement Note: The experience level is inferred from "Senior" and "5+ years," with a range provided to capture potential growth or specialization within the senior bracket. The preferred skills are added to reflect common adjacent competencies valuable in digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive digital portfolio is mandatory, showcasing a diverse range of successful web design projects, with at least 5-7 examples of significant client work.
Each project within the portfolio should clearly articulate the client's business challenge, the design objectives, your specific role and contributions, the design process followed, and the measurable outcomes or impact achieved (e.g., conversion rate increase, user engagement improvement).
Demonstrate expertise in UX/UI principles through case studies that highlight user research, wireframing, prototyping, and usability testing methodologies.
Showcase proficiency in responsive design across various devices (desktop, tablet, mobile), with examples illustrating adaptive layouts and mobile-first approaches.
Include examples of designs that effectively adhere to brand guidelines while also demonstrating creative innovation and visual appeal.

Process Documentation:

Projects should exemplify a structured design process, from initial client consultation and requirement gathering through to final asset delivery and developer handoff.
Highlight the use of wireframes, mockups, and interactive prototypes as key deliverables within the design workflow.
Evidence of iterative design, incorporating feedback from stakeholders or user testing to refine solutions is highly valued.
Documentation should implicitly or explicitly show how designs were optimized for usability, accessibility, and performance on the web.

📝 Enhancement Note: The emphasis on measurable outcomes and detailed case studies is crucial for operations roles, as it demonstrates an understanding of how design contributes to business objectives and ROI, a key metric in GTM and marketing operations.

💵 Compensation & Benefits

Salary Range:

As a contractor position, compensation is typically project-based or hourly. Given the "Senior" title, 5+ years of experience, and remote nature, an estimated hourly rate for this role in the US market would range from $40 to $75 USD per hour, depending on the complexity of the project, specific skill set required, and the client's budget.
For project-based engagements, rates are often negotiated based on the scope of work and estimated time investment.

Benefits:

As a contractor role, standard employee benefits such as health insurance, paid time off, and retirement plans are generally not provided.
This role offers flexibility in work hours and location, allowing for project-based engagement and the ability to manage workload around other commitments.
Opportunity to work with a variety of clients and industries, expanding professional experience and portfolio diversity.
Direct exposure to client-facing projects and the opportunity to contribute to tangible marketing outcomes for businesses.

Working Hours:

This is a project-based contract role, meaning working hours are flexible and dictated by project deadlines and scope.
While there's no fixed 40-hour work week, candidates should anticipate dedicating sufficient time to meet project milestones and client expectations, often requiring focused work periods and responsiveness during core business hours for collaboration.

📝 Enhancement Note: Salary is estimated based on industry standards for senior-level contract web designers in the US market, factoring in the skills and experience required. Benefits are described in the context of a contractor role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Marketing Services. Whiteboard Marketing specializes in providing outsourced marketing expertise, including design, content, and strategy, to businesses. Company Size: As a contractor-focused organization, Whiteboard Marketing likely operates with a lean core team and a robust network of specialized contractors, suggesting a flexible, project-driven operational model. Founded: Information not directly provided, but the company's model suggests an established presence in the outsourced marketing services sector.

Team Structure:

The Senior Web Designer will likely operate as part of project-based teams, collaborating with other marketing specialists such as content writers, SEO specialists, social media managers, and project managers within Whiteboard Marketing.
Reporting would typically be to a Project Manager or Account Manager responsible for specific client engagements.
Cross-functional collaboration is essential, requiring seamless communication and integration with internal marketing strategists and potentially client stakeholders to ensure project alignment and success.

Methodology:

Whiteboard Marketing's methodology is centered on providing scalable, high-quality marketing services through a network of expert contractors.
The operations likely involve efficient project management, clear communication protocols, and a focus on delivering measurable client results.
Design projects will be managed through a structured process, ensuring client requirements are met, brand integrity is maintained, and deliverables are aligned with broader marketing strategies.

Company Website: https://whiteboard-mktg.com/

📝 Enhancement Note: The company culture and team structure are inferred from the "contractor" employment type and the nature of a marketing services agency. This implies a dynamic environment focused on project delivery and client satisfaction.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level individual contributor position within the specialized field of digital marketing design operations. It requires a high degree of autonomy, expertise, and the ability to lead design aspects of client projects. Reporting Structure: The Senior Web Designer will report to a Project Manager or potentially an Operations Manager within Whiteboard Marketing for client project oversight. Direct reporting to clients for design feedback and approvals is also expected. Operations Impact: The impact of this role is directly tied to client success through the creation of effective, visually appealing, and conversion-driven websites. High-quality design directly influences client brand perception, user engagement, lead generation, and ultimately, client retention for Whiteboard Marketing.

Growth Opportunities:

Skill Specialization: Opportunities to deepen expertise in specific areas of UX/UI, animation, accessibility, or conversion rate optimization.
Project Leadership: Potential to lead design on larger, more complex client projects or mentor junior designers within the contractor network.
Client Relationship Management: Develop strong client communication skills and potentially transition into roles with more direct client strategy involvement.
Portfolio Expansion: Continuous work on diverse projects allows for significant portfolio growth and exposure to various industry best practices.

📝 Enhancement Note: Growth opportunities are framed around the typical progression paths for senior contractors in creative and marketing services, emphasizing skill development and project leadership.

🌐 Work Environment

Office Type: This is a fully remote, project-based contract position, meaning there is no physical office to work from. The "office" is wherever the contractor chooses to work. Office Location(s): Not applicable, as the role is designated as remote. The company's physical headquarters are in Dublin, Ohio, but this does not impact the remote nature of the contractor role.

Workspace Context:

Contractors are expected to maintain a professional and productive remote workspace conducive to focused design work and virtual collaboration.
Access to reliable internet and a personal computer capable of running design software is essential.
Collaboration will occur through virtual meetings, project management tools, and digital communication platforms.

Work Schedule:

The work schedule is flexible and project-dependent. Contractors are expected to manage their own time to meet project deadlines and client communication needs.
While flexible, responsiveness during typical business hours (e.g., for team meetings or urgent client feedback) is often required.

📝 Enhancement Note: The work environment is described purely from the perspective of a remote contractor, emphasizing autonomy and self-management.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio submission via email to [email protected]. Applications without a portfolio will not be considered.
Portfolio Review & Discussion: A deeper dive into selected portfolio pieces to assess design skills, process, and problem-solving capabilities. This may involve a virtual meeting with the hiring manager or a project lead.
Skills Assessment/Challenge: Potential for a small, timed design challenge or a discussion about how you would approach a specific design problem relevant to a client's needs.
Team/Client Fit: Discussion to assess communication style, ability to collaborate remotely, and cultural alignment with the agency's project-based model.

Portfolio Review Tips:

Curate Selectively: Choose your strongest, most relevant projects that best showcase your senior-level UX/UI and responsive design expertise. Aim for 5-7 high-quality examples.
Tell a Story: For each project, clearly outline the client's challenge, your role, your design process (wireframes, prototypes, iterations), the tools used, and most importantly, the results achieved (e.g., increased conversions, improved user engagement). Quantify outcomes whenever possible.
Highlight Process: Demonstrate your understanding of the full design lifecycle, from concept to implementation. Show your wireframes, user flows, and explain your rationale behind key design decisions.
Showcase Responsiveness: Include examples that explicitly demonstrate your ability to design for various screen sizes and devices.
Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. Use high-quality mockups and clear descriptions.

Challenge Preparation:

Be prepared to discuss your approach to common web design challenges, such as designing for a specific target audience, optimizing for conversion, or incorporating a client's existing brand assets.
If a design challenge is given, focus on demonstrating your thought process, problem-solving skills, and ability to work efficiently under a time constraint, rather than aiming for a fully polished final product.
Practice articulating your design decisions clearly and concisely, linking them back to client objectives and user needs.

📝 Enhancement Note: The application and review process is detailed based on the provided "How to Apply" instructions and general industry practices for senior design roles, with an emphasis on portfolio quality and process demonstration.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Adobe XD, Figma (required proficiency).
Graphics Editing: Adobe Photoshop, Adobe Illustrator (required proficiency).
Wireframing/Prototyping: While Adobe XD and Figma cover this, additional tools like Sketch or Balsamiq might be mentioned if used for specific workflows.

Analytics & Reporting:

Familiarity with analytics platforms like Google Analytics to understand user behavior and website performance metrics that inform design decisions is beneficial.
Understanding how to interpret data to optimize designs for conversion is a key asset.

CRM & Automation:

While not directly a CRM/Automation role, understanding how website designs integrate with CRM systems (e.g., HubSpot) for lead capture and marketing automation workflows is advantageous.
Knowledge of CMS platforms (e.g., WordPress, HubSpot CMS) and how designs are implemented within them is a plus.

📝 Enhancement Note: The tools listed are directly from the "Requirements" section of the input data, highlighting the essential software for this role. Associated tools are added to provide broader context.

👥 Team Culture & Values

Operations Values:

Client-Centricity: A strong focus on understanding and meeting client needs, delivering exceptional value, and contributing to their business success through effective design.
Excellence & Quality: A commitment to producing high-quality, polished, and effective design solutions that meet or exceed industry standards.
Collaboration & Communication: Valuing clear, proactive communication and seamless collaboration with internal teams and clients to ensure project alignment and smooth execution.
Efficiency & Adaptability: Embracing a project-based, often fast-paced environment that requires efficient workflow management, adaptability to changing client needs, and the ability to work autonomously.
Innovation & Creativity: Encouraging creative problem-solving and the application of innovative design thinking to deliver unique and impactful solutions.

Collaboration Style:

Project-based teams are formed for specific client engagements, requiring close collaboration with Project Managers, strategists, and other specialized marketers.
Communication is primarily digital and asynchronous, demanding clear documentation and proactive updates.
Feedback loops are critical, involving collaboration with internal teams for design reviews and direct interaction with clients for approvals and input.

📝 Enhancement Note: The values and collaboration style are inferred from the agency model and the remote contractor nature of the role, emphasizing client focus, quality, and efficient remote teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

Managing Multiple Clients/Projects: Balancing the demands of various clients with different needs, brand guidelines, and deadlines requires strong organizational and time management skills.
Remote Collaboration: Effectively collaborating and communicating design vision and feedback in a fully remote setting can be challenging, requiring proactive communication strategies.
Translating Business Goals to Design: The primary challenge is accurately translating diverse client business objectives and marketing strategies into effective, user-friendly, and visually appealing web designs that drive measurable results.
Staying Ahead of Trends: The digital landscape evolves rapidly; consistently updating skills and knowledge of design software, UX/UI best practices, and web technologies is an ongoing challenge.

Learning & Development Opportunities:

Exposure to Diverse Projects: Working on a variety of client projects provides continuous learning opportunities across different industries and design challenges.
Skill Enhancement: Opportunities to master advanced features of design tools (Adobe XD, Figma) and explore new design methodologies.
Industry Best Practices: Gaining practical experience with conversion rate optimization, accessibility standards, and responsive design implementation.
Portfolio Building: Each completed project contributes directly to a robust professional portfolio, enhancing future career prospects.

📝 Enhancement Note: Challenges and growth opportunities are contextualized for a senior remote contractor in the digital marketing space, focusing on project management, skill development, and client impact.

💡 Interview Preparation

Strategy Questions:

"Describe your process for approaching a new web design project for a client you've never worked with before. How do you ensure you capture their core business objectives and brand identity?" (Focus on your structured workflow, client intake, and research phases).
"How do you balance creative design freedom with strict brand guidelines and client expectations? Can you provide an example?" (Highlight your ability to innovate within constraints).
"Walk me through a project in your portfolio where your design significantly improved a client's conversion rates or user engagement. What were the key design elements and metrics?" (Be ready to present a compelling case study with quantifiable results).
"How do you approach ensuring your designs are fully responsive and optimized for mobile performance? What are your key considerations?" (Discuss mobile-first strategies and testing).

Company & Culture Questions:

"What attracts you to a project-based, remote contractor role with Whiteboard Marketing?" (Showcase your self-motivation, independence, and appreciation for flexibility).
"How do you stay organized and manage your time effectively when working on multiple client projects simultaneously from a remote location?" (Detail your personal productivity systems and tools).
"Describe your experience collaborating with developers. How do you ensure your designs are implemented accurately and efficiently?" (Focus on communication, documentation, and understanding technical feasibility).

Portfolio Presentation Strategy:

Choose Your Best: Select 3-4 projects that best represent your senior-level skills in UX/UI, responsive design, and client impact.
Structure Your Narrative: For each project:
1. Client & Challenge: Briefly introduce the client and their primary business problem or goal.
2. Your Role & Process: Detail your specific responsibilities and walk through your design methodology (research, wireframes, prototypes, iterations).
3. Key Design Decisions: Explain the rationale behind significant design choices, linking them to user needs or business objectives.
4. Tools Used: Mention key software and technologies.
5. Results & Impact: Quantify the success of your design with specific metrics (e.g., +X% conversion rate, -Y% bounce rate, improved user satisfaction).
Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you'd handle specific scenarios.

📝 Enhancement Note: Interview preparation advice is tailored to a senior design role, emphasizing portfolio presentation, process articulation, and strategic thinking relevant to client outcomes in a marketing agency context.

📌 Application Steps

To apply for this operations position:

Submit your resume and a link to your digital portfolio to [email protected]. Ensure your portfolio clearly demonstrates your web design expertise, UX/UI proficiency, and successful project outcomes.
Portfolio Customization: Tailor your portfolio to highlight projects that showcase responsive design, conversion optimization, and strong visual appeal, mirroring the requirements of this role. If possible, select examples that align with the types of clients Whiteboard Marketing serves.
Resume Optimization: Ensure your resume clearly states your years of experience in professional web design and highlights key skills like Adobe XD, Figma, UX/UI, and responsive design. Use action verbs to describe your responsibilities and achievements.
Prepare Your Narrative: Practice articulating your design process, decision-making rationale, and project results for the portfolio pieces you choose to present. Be ready to explain how your work directly contributed to client business goals.
Company Research: Familiarize yourself with Whiteboard Marketing's services and client base to better understand their operational focus and the types of design challenges you might encounter.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Web Designer - Contractor