Senior Web & Brand Designer (Tiugo)

📍 Job Overview

Job Title: Senior Web & Brand Designer (Tiugo)
Company: Tiugo Technologies
Location: Warsaw, Masovian Voivodeship, Poland Job Type: CONTRACTOR
Category: Creative & Media / Marketing / Technology / Art & Design Date Posted: October 1, 2025
Experience Level: 10+ years
Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the rebrand initiative for a key Tiugo brand, focusing on website redesign and template creation to align with a refined visual identity.
• Develop innovative and engaging digital marketing assets across multiple channels, including social media, paid advertisements, white papers, interactive PDFs, and data sheets.
• Drive the consistent application of brand visual language across all digital touchpoints, ensuring a cohesive and impactful brand presence.
• Collaborate closely with the Marketing Director, content creators, and developers to translate brand strategy into compelling visual narratives.
• Lead the design of marketing materials for Uploadcare, ensuring brand consistency and amplifying the company's message.

📝 Enhancement Note: While the provided description focuses on design, the role's integration within Tiugo Technologies, a company specializing in developer platforms and accelerating software growth, suggests a need for the designer to understand and translate technical concepts into visually accessible marketing collateral. The emphasis on "API-first" and "developer platforms" implies that marketing materials might need to resonate with a technical audience.

📈 Primary Responsibilities

• Lead the redesign of a core brand's website, translating an established brandbook into a dynamic, user-friendly digital experience.
• Create a comprehensive set of digital templates for marketing collateral, social media, paid advertising, and content pieces to ensure brand consistency.
• Develop visually compelling marketing materials for Uploadcare, including social media graphics, ad creatives, white papers, interactive PDFs, and data sheets.
• Collaborate with cross-functional teams, including marketing, content, and development, to ensure design solutions meet strategic objectives and technical feasibility.
• Refine and evolve the visual language of existing brands, ensuring it is consistently applied across all digital touchpoints and marketing efforts.
• Design presentations and internal communication materials that align with the company's brand guidelines and strategic messaging.
• Contribute to the creative strategy for digital campaigns, offering innovative design solutions that enhance brand perception and user engagement.
• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines within a remote, fast-paced environment.

📝 Enhancement Note: The responsibility to "lead the next phase of the rebrand" and "refine the visual language" suggests a senior-level contribution requiring strategic input beyond execution. The designer is expected to influence the brand's aesthetic evolution.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, Web Design, or a related field is typically expected for a Senior Designer role. Equivalent practical experience will also be considered.

Experience:

• Minimum of 8 years of professional experience in web design and brand design, with a proven track record of leading significant design projects.
• Demonstrated experience in managing brand identity and ensuring its consistent application across diverse digital platforms.

Required Skills:

• Web Design Expertise: Proficient in designing modern, responsive, and user-centric websites, with a strong understanding of UI/UX principles.
• Brand Identity Development: Proven ability to refine, evolve, and maintain visual brand identities, including logo systems, color palettes, typography, and imagery guidelines.
• Digital Marketing Design: Extensive experience creating compelling visual assets for social media, paid advertising (display networks, social ads), email marketing, and content marketing collateral.
• Template Design: Skilled in creating reusable templates for various digital formats (e.g., social media posts, presentations, PDFs, web pages) to ensure scalability and consistency.
• Stakeholder Management: Ability to effectively communicate design concepts, gather feedback, and manage expectations with diverse stakeholders, including marketing leadership and technical teams.
• Collaboration & Communication: Excellent verbal and written communication skills, with a knack for articulating design decisions and collaborating effectively in a remote team environment.
• Proficiency in Design Software: Expert-level proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar.

Preferred Skills:

• Rebranding Experience: Prior experience leading or significantly contributing to brand redefinition or rebranding initiatives.
• Interactive Design: Experience designing interactive PDFs, web-based tools, or digital experiences that go beyond static visuals.
• Motion Graphics/Animation: Familiarity with basic motion graphics or animation principles for digital assets.
• Understanding of Developer Platforms: Awareness or experience designing for B2B SaaS or developer tool markets is a plus.
• Content Management Systems (CMS): Familiarity with CMS platforms and their design implications.

📝 Enhancement Note: The "10+" years of experience indicated by AI analysis, contrasted with the "8+ years" stated in the description, suggests the company is open to candidates exceeding the minimum, particularly if they bring exceptional strategic design leadership or specialized skills relevant to rebranding and digital asset creation for a tech company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 2-3 detailed case studies demonstrating end-to-end design process for significant web or branding projects. This should include problem definition, design exploration, execution, and outcomes.
• Brand Identity Work: Include examples of brand guideline development, rebrands, or significant brand refreshes, illustrating the strategic thinking behind visual evolution and consistency.
• Digital Marketing Asset Examples: Present a strong selection of diverse digital marketing materials, such as social media campaigns, paid ad sets, white papers, and interactive PDFs, highlighting adaptability and effectiveness.
• Website Redesign Projects: Feature examples of website redesigns or significant website updates, emphasizing user experience, visual appeal, and alignment with business objectives.
• Template Design Examples: Showcase your ability to create modular, scalable, and on-brand templates for recurring design needs.

Process Documentation:

• Design Process Articulation: Be prepared to clearly articulate your design process, from initial brief and research to concept development, iteration, stakeholder feedback incorporation, and final delivery.
• Tool Proficiency Demonstration: Be ready to discuss your proficiency with design software (e.g., Figma, Adobe Creative Suite) and any project management or collaboration tools used in your workflow.
• Problem-Solving Approach: Illustrate how you approach design challenges, focusing on user needs, business goals, and technical constraints.

📝 Enhancement Note: Given the role's focus on rebranding and creating marketing materials for a tech company, the portfolio should ideally showcase work that demonstrates an understanding of translating complex technical offerings into clear, appealing visual communications.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Web & Brand Designers with 8-10+ years of experience in Western Europe, particularly in Poland, and considering the contract nature of the role, a competitive hourly rate or a pro-rata annual salary is expected. For a 6-month contract, a rate of €40-€70 per hour (or equivalent in PLN, approximately 170-300 PLN/hour) is a reasonable estimate, translating to an annual equivalent of €78,000 - €136,500. This range can vary based on the depth of specific experience, portfolio strength, and negotiation.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work-life balance and global collaboration.
• Contract Duration: 6-month initial contract, offering a defined project scope and potential for extension.
• Global Team Environment: Opportunity to work with a diverse, international team of over 270 professionals.
• Professional Development: Exposure to rebranding initiatives and the opportunity to contribute to a suite of leading developer platforms.
• Project Variety: Work across multiple Tiugo brands, including CKEditor, TinyMCE, ButterCMS, and Uploadcare, providing diverse creative challenges.

Working Hours:

• The role is based on a standard full-time workload, estimated at 40 hours per week. Due to the remote and international nature of the team, flexibility in working hours may be available, but core collaboration hours will likely align with European business hours to facilitate communication with the Warsaw-based creative team and other stakeholders.

📝 Enhancement Note: The salary estimate is based on researching average senior designer rates in Poland and other European markets for contract roles, factoring in the specified experience level and the tech industry context. The benefits are derived from the description of the company and the contract nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Software Development Tools, Developer Platforms, Content Management, Digital Collaboration) Company Size: 270+ employees. This indicates a mid-to-large sized organization with established processes but still agile enough to foster a dynamic work environment. For a designer, this means opportunities to collaborate with various departments and potentially influence design standards across multiple brands. Founded: While the exact founding year of Tiugo Technologies isn't specified, its portfolio of brands (CKEditor, TinyMCE, ButterCMS, Uploadcare) suggests a history of established products and evolution into a growth-focused entity. This implies a culture that values both legacy and innovation.

Team Structure:

• The Senior Web & Brand Designer will be part of a "creative team of 3 designers," indicating a small, focused design unit within the larger organization.
• This team operates remotely and works "closely together," suggesting a collaborative and supportive internal dynamic.
• The designer will report to the Marketing Director and collaborate with content creators and developers, highlighting cross-functional integration.

Methodology:

• Brand-Centric Approach: The role emphasizes leading a rebrand and ensuring consistent application of visual identity, pointing to a strong focus on brand integrity and visual communication.
• Data-Informed Design (Implied): While not explicitly stated, in a tech-driven company like Tiugo, design decisions are likely informed by user analytics, marketing campaign performance, and feedback from development and product teams.
• Agile Collaboration: Working with marketing and development teams, especially in a remote setting, suggests an agile or iterative approach to project management and design execution.

Company Website: https://tiugotech.com/

📝 Enhancement Note: Tiugo's mission as a "launchpad for new developer platforms" suggests a culture that is innovative, growth-oriented, and focused on empowering software companies. This likely translates into a design environment that values creativity, efficiency, and strategic impact.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate independently, lead projects, and contribute strategically to brand evolution. It's not a management role but one of senior expertise and influence within the design function.

Reporting Structure:

• The Senior Web & Brand Designer will report to the Marketing Director.
• They will collaborate closely with a small team of 3 designers, suggesting peer-level interaction and shared creative direction.
• Cross-functional collaboration with content creators and developers is a key aspect of the role.

Operations Impact:

• Brand Perception & Market Positioning: The designer's work directly shapes how Tiugo's brands are perceived in the market, influencing customer acquisition, retention, and overall brand equity.
• Marketing Effectiveness: High-quality, consistent marketing materials are crucial for the success of marketing campaigns, driving lead generation and brand awareness.
• User Experience: For website redesigns, the designer's input significantly impacts user engagement, conversion rates, and overall satisfaction with the product/brand.
• Operational Efficiency: Creating reusable templates and establishing clear brand guidelines contributes to the efficiency of the marketing and content teams.

Growth Opportunities:

• Lead Rebranding Initiatives: Opportunity to take ownership and lead significant rebranding efforts, a valuable experience for career advancement.
• Expand Skillset: Exposure to designing for a diverse suite of SaaS products and developer platforms, potentially broadening expertise in B2B tech design.
• Strategic Design Input: Contribute to the overarching design and marketing strategy, moving beyond execution to strategic influence.
• Potential for Contract Extension/Full-Time: Successful performance could lead to contract extensions or opportunities within the growing Tiugo organization.
• Portfolio Enhancement: The projects undertaken will significantly enhance a designer's portfolio, showcasing leadership in rebranding and digital marketing for a global tech company.

📝 Enhancement Note: The "Senior" designation, coupled with leading a rebrand, indicates this role is a significant step for a designer looking to gain leadership experience on impactful projects within a growing technology company.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, offering flexibility and autonomy. Office Location(s): While the role is remote, the primary team collaboration and company headquarters are implied to be linked to Poland/Europe, given the Warsaw location. This suggests a primary time zone alignment with Central European Time (CET).

Workspace Context:

• Remote Collaboration Tools: Expect to utilize various digital collaboration tools (e.g., Slack, Teams, project management software like Asana or Jira, video conferencing) for communication and project tracking.
• Design Software & Hardware: Requires a reliable internet connection and a high-performance workstation capable of running demanding design software. Access to specific design tools will be provided or expected as part of the contractor's setup.
• Independent Work Culture: The remote setting necessitates a high degree of self-discipline, time management, and proactive communication.
• Cross-functional Interaction: Opportunities to engage with diverse teams, fostering a broad understanding of business operations and marketing strategies.

Work Schedule:

• The role is advertised as a contractor position, likely requiring approximately 40 hours per week.
• Flexibility in working hours is common in remote roles, but alignment with core European business hours will be necessary for effective team collaboration and stakeholder engagement.

📝 Enhancement Note: As a remote role, the emphasis is on output and communication rather than physical presence. The designer must be comfortable working autonomously and leveraging digital tools to stay connected and productive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, walking through key projects, your design process, and how you've achieved specific outcomes. Be prepared to discuss your approach to rebranding, web design, and digital marketing collateral creation.
• Skills Assessment/Design Challenge: A practical design exercise or a case study related to rebranding or creating marketing assets for a tech product may be administered to evaluate your design thinking, problem-solving abilities, and execution quality.
• Stakeholder Interviews: Interviews with the Marketing Director and potentially other team members to assess communication skills, cultural fit, and strategic thinking.
• Final Evaluation: Based on portfolio, design challenge performance, and interview feedback.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your web design, brand identity, and digital marketing collateral creation skills, especially those relevant to tech or B2B SaaS.
• Tell a Story: For each case study, clearly outline the problem, your role, your design process, the challenges faced, and the measurable results achieved. Quantify impact wherever possible (e.g., increased engagement, improved conversion rates, brand consistency metrics).
• Highlight Rebranding Expertise: If you have rebranding experience, detail the strategic rationale, the visual evolution, and the implementation across touchpoints.
• Showcase Template Design: Demonstrate your ability to create functional, on-brand templates that streamline content creation for marketing teams.
• Prepare for Discussion: Be ready to discuss your design choices, justify your decisions, and articulate your understanding of brand strategy and user-centered design. Explain how you manage feedback and iterate on designs.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying key objectives, target audience, and constraints.
• Focus on Process: Even in a timed exercise, demonstrating a clear, logical design process is crucial. Outline your steps, even if briefly.
• Prioritize Impact: Aim to deliver a solution that addresses the core problem effectively and efficiently.
• Presentation Skills: Practice presenting your work concisely and persuasively, highlighting your key design decisions and their justification.

📝 Enhancement Note: Given the contractor nature and the senior level, expect a rigorous portfolio review focusing on strategic impact and demonstrable results, rather than just aesthetic execution. The ability to manage stakeholders and work independently will be heavily scrutinized.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX & Graphic Design: Figma (highly probable for collaborative design), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch (if Mac-based).
• Prototyping & Wireframing: Figma, Adobe XD, InVision.
• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace.
• Project Management: Asana, Jira, Trello, Monday.com (or similar, depending on team preference).

Analytics & Reporting:

• Web Analytics: Google Analytics (for website performance insights).
• Design Performance: While not directly used for design creation, understanding how design impacts metrics like conversion rates, bounce rates, and engagement is key. Familiarity with interpreting reports from these tools is beneficial.

CRM & Automation:

• CRM: While not a direct design tool, understanding how marketing campaigns and brand assets integrate with CRM systems (e.g., Salesforce, HubSpot) can be beneficial for context.
• Marketing Automation Platforms: Familiarity with platforms like HubSpot or Marketo can provide context for email and campaign asset design.

📝 Enhancement Note: Proficiency in Figma is increasingly becoming an industry standard for collaborative web and UI design, making it a highly probable requirement or strong preference.

👥 Team Culture & Values

Operations Values:

• Innovation & Growth: As a company focused on accelerating growth for developer platforms, Tiugo likely values a culture of continuous innovation and a drive for measurable business results.
• Collaboration & Empowerment: The remote, global team structure suggests a culture that relies on strong collaboration and empowers individuals to take ownership of their work.
• Efficiency & Scalability: Tiugo's mission to increase operating efficiency and scale businesses implies an internal culture that values streamlined processes and effective resource utilization.
• Customer-Centricity: While focused on B2B developer platforms, a customer-centric approach to design ensures that the end-users of their clients' applications have positive experiences.

Collaboration Style:

• Remote-First: Communication and collaboration are primarily digital, requiring clear, concise, and proactive interactions.
• Cross-Functional Partnership: Designers are expected to work closely with marketing, content, and development teams, fostering a collaborative environment where different disciplines inform each other.
• Feedback-Oriented: A culture that encourages constructive feedback is essential for iteration and improvement in design projects.
• Agile Workflow: Projects are likely managed in an agile or iterative manner, with regular check-ins and adjustments.

📝 Enhancement Note: The company's focus on "developer platforms" and "accelerating growth" suggests a data-driven, results-oriented culture where design is seen as a strategic lever for business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Complexity: Effectively collaborating and maintaining strong creative synergy within a fully remote team can be challenging, requiring excellent communication and proactive engagement.
• Brand Consistency Across Multiple Platforms: Ensuring a cohesive visual identity across different brands and a wide array of digital touchpoints demands meticulous attention to detail and strong guideline adherence.
• Balancing Creative Vision with Business Objectives: Translating a refined visual language into marketing materials that also drive specific business outcomes (e.g., lead generation, user acquisition) requires a strategic design approach.
• Fast-Paced Environment: Working in a growing tech company can mean tight deadlines and shifting priorities, requiring adaptability and efficient time management.
• Technical Audience Considerations: Designing for developer platforms may require an understanding of or ability to effectively communicate technical concepts to a discerning audience.

Learning & Development Opportunities:

• Rebranding Expertise: Gaining hands-on experience leading and executing a significant rebranding initiative.
• B2B SaaS Design Exposure: Deepening understanding of design principles and best practices for business-to-business software and developer tools.
• Cross-functional Skill Development: Enhancing collaboration and communication skills by working closely with marketing, content, and engineering teams.
• Portfolio Enrichment: Building a strong portfolio with impactful projects for well-known developer platforms.

📝 Enhancement Note: The challenges are framed to highlight opportunities for skill development and strategic contribution, aligning with a senior-level role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant brand redefinition or website redesign. What was your process, what were the key challenges, and what were the results?" (Focus on strategic thinking, problem-solving, and impact measurement.)
• "How do you approach translating a brand book into a cohesive set of digital marketing assets across various channels like social media, paid ads, and white papers?" (Highlight your understanding of brand consistency and channel-specific design.)
• "Given Tiugo's focus on developer platforms, how would you ensure your designs resonate with a technically-minded audience while remaining visually engaging?" (Demonstrate your ability to adapt design for specific B2B audiences.)

Company & Culture Questions:

• "Research Tiugo Technologies and its brands (CKEditor, TinyMCE, ButterCMS, Uploadcare). What are your initial impressions of their brand presence, and where do you see opportunities for design enhancement?" (Showcase your research and strategic design thinking.)
• "How do you typically collaborate with marketing directors, content creators, and developers in a remote setting?" (Emphasize your communication, collaboration, and stakeholder management skills.)
• "What is your approach to managing feedback and iterating on designs when working with multiple stakeholders?" (Illustrate your adaptability and client-management skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your career and design philosophy. Then, select 2-3 key projects that best represent your skills for this role (rebranding, website redesign, comprehensive digital marketing campaigns).
• Focus on Process & Rationale: For each project, clearly articulate the problem statement, your role, your design process, key decisions made, challenges overcome, and the measurable outcomes. Use visuals effectively to tell the story.
• Highlight Rebranding/Consistency: Specifically address how you ensured brand consistency and evolved brand identity in your showcased work.
• Quantify Results: Whenever possible, present data-driven results (e.g., "increased conversion by X%", "improved user engagement by Y%", "achieved Z% brand guideline adherence").
• Prepare for Q&A: Anticipate questions about your design choices, technical skills, and approach to collaboration.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent, but also strategic thinking, problem-solving capabilities, and the ability to collaborate effectively in a remote, cross-functional environment.

📌 Application Steps

To apply for this Senior Web & Brand Designer position:

• Submit your application through the provided link on Tiugo's careers page.
• Portfolio Customization: Tailor your portfolio to highlight relevant projects, particularly those involving web design, brand identity, rebranding, and digital marketing collateral creation for B2B or tech companies. Ensure your best work is easily accessible and clearly showcases your process and impact.
• Resume Optimization: Update your resume to emphasize your 8+ years of experience, key design skills (web, brand, digital marketing), stakeholder management capabilities, and any experience with rebranding or working in remote, global teams. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your design process, your approach to rebranding, and your experience collaborating with marketing and development teams. Be ready to discuss your portfolio projects in detail and answer scenario-based questions.
• Company Research: Familiarize yourself with Tiugo Technologies and its suite of brands. Understand their market position, target audience, and current brand aesthetics to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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