Senior Visual Designer (HeyPolo)

📍 Job Overview

Job Title: Senior Visual Designer (HeyPolo)

Company: Surfshark

Location: Vilnius, Vilnius County, Lithuania

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-02-24

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the end-to-end visual design of digital assets, including marketing campaigns, performance ads, website, landing pages, and the mobile application for the HeyPolo product.

• Define and execute the illustration style and visual storytelling to enhance brand communication and user engagement.

• Develop high-converting marketing creatives by leveraging strong marketing intuition and data-driven insights from performance analyses.

• Ensure visual consistency and a cohesive brand identity system across all product touchpoints and marketing channels.

• Contribute strategically to shaping HeyPolo's long-term brand direction and visual language.

📝 Enhancement Note: This role is for a Senior Visual Designer specifically focused on the HeyPolo product, a privacy-first smart location-sharing app. The emphasis is on creating visually compelling assets that drive marketing performance and maintain brand integrity, requiring a blend of creative skill and marketing acumen.

📈 Primary Responsibilities

• Design and produce high-quality digital assets for diverse marketing initiatives, including social media campaigns, paid advertising creative, email marketing visuals, and promotional materials.

• Develop engaging and effective visuals for the HeyPolo website and various landing pages to optimize conversion rates and user acquisition.

• Create and maintain a consistent visual language and brand identity system for the HeyPolo mobile application, ensuring a seamless user experience.

• Collaborate closely with product, marketing, and development teams to translate strategic objectives into compelling visual designs.

• Define and refine the illustration style, visual storytelling elements, and overall aesthetic to align with HeyPolo's privacy-first and user-centric brand positioning.

• Iterate rapidly on designs based on performance insights, A/B testing results, and user feedback to continuously improve effectiveness.

• Produce visuals across multiple formats and platforms, adapting designs to suit specific channel requirements and audience engagement strategies.

• Contribute to brainstorming sessions and the strategic development of HeyPolo's long-term brand narrative and visual direction.

📝 Enhancement Note: The core responsibilities highlight a strong focus on performance marketing creatives and brand consistency across product and marketing. The role requires not just aesthetic design skills but also a deep understanding of how visuals drive conversion and user engagement in a privacy-conscious digital product environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for a Senior Visual Designer role.

Experience: 5-10 years of proven experience in visual design, with a significant portion focused on digital marketing and product design. Experience in a fast-paced, product-centric environment is highly advantageous.

Required Skills:

• Proven track record in visual or graphic design, demonstrated through a strong portfolio.

• Strong marketing intuition and a demonstrated ability to design visuals that convert and drive desired user actions.

• Deep understanding of fundamental design principles, including color theory, typography, composition, and visual hierarchy.

• Advanced proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

• High attention to detail, ensuring precision and quality in all visual outputs.

• Ability to design effectively in multiple styles and adapt to different brand aesthetics.

Preferred Skills:

• Expertise in designing for performance advertising platforms (e.g., social media ads, Google Ads).

• Experience with web design principles and best practices for user interface (UI) design.

• Experience with mobile app design, including UI/UX considerations.

• Proficiency with Figma for collaborative design workflows and prototyping.

📝 Enhancement Note: The emphasis on "marketing intuition" and "designing visuals that convert" suggests this role is heavily geared towards performance marketing and user acquisition. Proficiency in Figma is a strong plus, indicating a modern design workflow and a collaborative team environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of visual design projects, with a strong emphasis on marketing campaign creatives, performance ads, website/landing page designs, and mobile app UI elements.

• Projects demonstrating a clear understanding of how visual design impacts conversion rates and marketing campaign success.

• Examples of brand identity development or application, showcasing consistency across various touchpoints.

• Case studies detailing the design process, problem-solving approach, and quantifiable results (e.g., increased CTR, conversion improvements).

Process Documentation:

• Ability to articulate the design process from concept to final asset delivery, including research, ideation, iteration, and final production.

• Documentation of how design decisions were informed by marketing objectives, user data, and performance metrics.

• Examples of how design consistency was maintained across different platforms and marketing channels.

📝 Enhancement Note: For a Senior Visual Designer, the portfolio is paramount. It should not only showcase creative talent but also demonstrate a strategic understanding of marketing objectives and the ability to translate them into high-performing visual assets. Emphasis should be placed on projects that show measurable results.

💵 Compensation & Benefits

Salary Range: 3000 - 5000 Eur/month (Gross)

This range is based on the information provided and local market standards for a Senior Visual Designer in Vilnius, Lithuania, considering the experience level (5-10 years) and the hybrid work model. The exact salary will vary based on the candidate's specific skills and experience.

Benefits:

• Growth and learning opportunities: Dedicated time for learning, access to conferences, online learning platforms, and books for professional development.

• Health and wellness: Comprehensive benefits including online workouts, a physical coach, health insurance, and regular mental health check-ups.

• Tools of your choice: Freedom to select the technical equipment and tools necessary for optimal performance.

• Community and celebrations: Vibrant company culture with traditions like yearly workations, Friday get-togethers, team-building events, and company celebrations.

• Work-life balance: Encouragement for office-based work with the flexibility of up to two remote days per week.

• Work From Anywhere (WFA) policy: Ability to work from almost anywhere in the world.

• Additional vacation days: Increased vacation time based on tenure with the company.

• Premium Surfshark accounts: Provided for personal use, family, and friends.

Working Hours: The standard working hours are not explicitly stated but are assumed to be around 40 hours per week, typical for a full-time role. The hybrid model offers flexibility.

📝 Enhancement Note: The salary is provided as a gross monthly range. The benefits package is comprehensive, emphasizing professional development, employee well-being, and work-life balance, including unique perks like WFA and Surfshark accounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / VPN & Cybersecurity / Privacy Tools. Surfshark, the parent company, operates in the cybersecurity and online privacy space, while HeyPolo is a new venture within this ecosystem, focusing on privacy-first location sharing.

Company Size: Surfshark is a significant player, likely employing several hundred to over a thousand employees globally. HeyPolo operates as a smaller, autonomous team within this larger organization.

Founded: Surfshark was founded in 201