Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Verndale LLC

Location: Bogotá, Colombia; Buenos Aires, Argentina; Medellín, Colombia; Rio de Janeiro, Brazil; Porto Alegre, Brazil

Job Type: Full-Time

Category: Creative & Design

Date Posted: March 30, 2026

Experience Level: Mid-Senior Level (3-4 years)

Remote Status: Fully Remote (with specified location requirements)

🚀 Role Summary

• This role is a key contributor to the design of user-centered digital products and eCommerce experiences, focusing on visual craft and effectiveness.

• The Senior Visual Designer will be instrumental in developing visual frameworks, including mood boards, style directions, and scalable design systems.

• A significant aspect of the role involves hands-on design execution and meticulous management of multiple projects.

• Close collaboration with development teams for seamless design handoffs and high-quality implementation is a core function.

📝 Enhancement Note: While the job title is "Senior Visual Designer," the description emphasizes a blend of visual design, user experience principles, and practical execution, suggesting a role that bridges traditional visual design with digital product strategy. The remote nature with specific location requirements indicates a need for candidates who can work asynchronously and adhere to regional business hours.

📈 Primary Responsibilities

• Design user-centered digital products and eCommerce experiences, ensuring a strong balance between usability, brand identity, and visual impact.

• Develop comprehensive visual frameworks, including mood boards, style guides, and scalable design systems to maintain consistency and efficiency.

• Execute hands-on design work across a portfolio of projects, demonstrating strong organization, attention to detail, and a commitment to quality.

• Collaborate closely with front-end developers and engineering teams to ensure accurate implementation of designs and to facilitate smooth, efficient design handoffs.

• Produce well-structured, developer-ready design files, detailed specifications, and necessary assets for digital product launches and updates.

• Present design concepts and work effectively to internal stakeholders and clients, actively incorporating feedback to refine designs and stay aligned with project goals.

• Maintain an up-to-date understanding of design tools, emerging digital design trends, and industry best practices to continuously improve design output.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create visually appealing work but also understand the technical implications of their designs and effectively communicate with development teams. The emphasis on "user-centered" and "eCommerce" suggests a focus on conversion optimization and user satisfaction within a commercial context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a solid understanding of design principles and practical application is essential.

Experience: 3-4 years of dedicated digital design experience, with a proven track record in designing for websites, mobile applications, or eCommerce platforms.

Required Skills:

• Exceptional visual craft and a detail-oriented approach to design execution.

• Proven experience designing for Content Management System (CMS) platforms, specifically Sitecore, Shopify, and Optimizely.

• Proficiency in creating and utilizing design systems, component libraries, and understanding responsive design best practices.

• Strong design and prototyping skills using Figma and other relevant industry-standard design tools.

• Demonstrated experience collaborating with development teams and executing effective design handoffs.

• Solid understanding of user experience (UX) design principles and their application in digital products.

• Excellent communication and collaboration skills, with the ability to articulate design decisions and work effectively in a team environment.

• Ability to manage multiple projects concurrently, prioritizing tasks effectively to meet deadlines.

Preferred Skills:

• Experience working within an agency or studio setting, providing exposure to diverse client projects and fast-paced environments.

• Familiarity with A/B testing and conversion rate optimization (CRO) principles as they relate to design.

• Experience with front-end development concepts (HTML, CSS) to better inform design decisions and handoffs.

📝 Enhancement Note: The requirement for CMS platform experience (Sitecore, Shopify, Optimizely) is critical and indicates a focus on digital commerce solutions. The emphasis on Figma and prototyping skills points to modern design workflows. The preference for agency experience suggests that candidates who have worked with multiple clients and project types will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-4 years of digital design work, with a strong emphasis on websites, apps, or eCommerce projects.

• Demonstrate visual craft and a meticulous, detail-oriented approach to design execution across all presented projects.

• Include case studies or examples that highlight experience with CMS platforms such as Sitecore, Shopify, or Optimizely.

• Showcase the ability to develop and implement design systems, component libraries, and adhere to responsive design best practices.

Process Documentation:

• Examples of how design processes were documented, particularly in relation to creating visual frameworks, mood boards, and style directions.

• Demonstrate proficiency in producing well-structured, developer-ready design files and specifications.

• Case studies illustrating the application of UX design principles in the context of digital product and eCommerce design.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to clearly evidence not just aesthetic capabilities but also practical application in the eCommerce and CMS space, alongside collaboration and handoff processes. The ability to articulate the "why" behind design decisions, especially concerning user experience and platform constraints, will be key.

💵 Compensation & Benefits

Salary Range: Based on experience level (3-4 years), location (Latin America), and the Senior Visual Designer title, a competitive salary range is estimated between $45,000 - $70,000 USD annually. This range is benchmarked against similar roles in major tech hubs within Argentina and Brazil, considering cost of living and industry standards for remote positions.

Benefits:

• Generous Paid Company Holidays: A set of paid holidays to ensure work-life balance.

• Vacation Time: Allocated paid time off for rest and rejuvenation.

• Paid Sick Time: Support for employee well-being with paid sick leave from day one.

• Top-of-the-line Health Insurance: Comprehensive health coverage for employees.

• Monthly Perks: Customized monthly benefits designed to meet individual employee needs, offering flexibility beyond standard offerings.

Working Hours: Standard 40-hour work week, with flexibility to accommodate remote work and collaboration across different time zones within the specified regions.

📝 Enhancement Note: The salary range is an estimation as no specific figures were provided. It's based on general market data for the specified regions and experience level. The benefits package is detailed, with a notable inclusion of customizable monthly perks, which can be a significant differentiator for attracting talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Digital Transformation, eCommerce, and Design Consulting. Verndale LLC specializes in helping clients optimize their digital presence and customer experiences through technology, data, and design.

Company Size: Mid-sized company (specific range not provided, but described as "rapidly growing" and "scrappy and entrepreneurial"). This suggests an environment with potential for significant impact and less bureaucratic structure than very large organizations.

Founded: 1998. This indicates a company with a long-standing history and experience in the digital space, evolving alongside technological advancements.

Team Structure:

• The design team likely includes senior designers, creative leadership, and potentially specialized roles in UX research or UI development.

• Reporting structure likely involves reporting to a Creative Director or Design Lead, with close collaboration across project teams.

Methodology:

• Verndale emphasizes a "relentlessly curious" approach, driven by solving complex client problems through technology, data, and design.

• Data-driven insights are likely used to inform design decisions and measure impact.

• Workflow planning and optimization are key, especially given the focus on digital product and eCommerce.

• Automation and efficiency practices are implicitly valued through the focus on design systems and developer handoffs.

Company Website: [Verndale LLC Website URL Placeholder - Actual URL not provided in input]

📝 Enhancement Note: The company culture is described as entrepreneurial, curious, and focused on enabling employees to do their best work. The emphasis on client and employee satisfaction as key metrics, coupled with a long history, suggests a stable yet dynamic organization. The "fully remote enabled" aspect is a significant cultural pillar.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Visual Designer, implying a level of expertise and autonomy beyond a junior or mid-level designer. It requires demonstrated ability to lead design execution and contribute to strategic visual direction.

Reporting Structure: The Senior Visual Designer will likely report to a Creative Director or Design Lead, working within a project-based team structure that includes other designers, developers, and project managers.

Operations Impact: The role directly impacts the visual appeal, usability, and effectiveness of digital products and eCommerce platforms. Strong design execution leads to improved user engagement, conversion rates, and brand perception, contributing directly to client business objectives and Verndale's reputation.

Growth Opportunities:

• Specialization: Deepen expertise in eCommerce design, specific CMS platforms, or design systems, potentially leading to a specialized lead role.

• Leadership: Transition into a Lead Designer or Art Director role, managing projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Skill Development: Access to regular training and professional development to learn new tools, techniques, and stay current with design trends, as highlighted by the company's commitment.

📝 Enhancement Note: The "Senior" title suggests that candidates are expected to be largely self-sufficient, capable of taking ownership of design tasks, and potentially mentoring less experienced designers. The company's stated commitment to professional development offers a clear pathway for career advancement within the design discipline.

🌐 Work Environment

Office Type: The company is "fully remote enabled." While specific office locations are listed (Bogotá, Buenos Aires, Medellín, Rio de Janeiro, Porto Alegre), the implication is that the work is performed remotely from these locations, not necessarily from a physical office.

Office Location(s): Bogotá, Colombia; Buenos Aires, Argentina; Medellín, Colombia; Rio de Janeiro, Brazil; Porto Alegre, Brazil. This suggests the company may have legal entities or operational hubs in these cities, requiring employees to be based within these regions for employment purposes.

Workspace Context:

• The remote, distributed nature fosters a collaborative environment that relies heavily on digital communication tools.

• Access to standard design software and collaboration platforms is expected.

• Opportunities for team interaction will primarily be through virtual meetings, Slack, and project management tools.

Work Schedule: A standard 40-hour work week is implied. The remote setup allows for some flexibility, but candidates must be available to collaborate with colleagues and clients across different time zones within Latin America, likely requiring overlap with specific working hours.

📝 Enhancement Note: The "fully remote enabled" status is a key aspect. The listed locations are important for legal and potentially tax reasons, meaning candidates must reside in these specific areas. The environment is digitally driven, prioritizing asynchronous communication and efficient virtual collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications, experience with relevant platforms (Sitecore, Shopify, Optimizely), and visual craft.

• Design Challenge/Portfolio Review: A practical design exercise or an in-depth review of the candidate's portfolio, focusing on problem-solving, design process, and execution. Expect to discuss how you approach user-centered design and eCommerce challenges.

• Team/Stakeholder Interviews: Conversations with senior designers, creative leads, and potentially developers or project managers to assess collaboration skills, cultural fit, and communication abilities.

• Final Interview: Discussion with hiring leadership to evaluate overall fit, career aspirations, and alignment with Verndale's values.

Portfolio Review Tips:

• Curate your portfolio to prominently feature 2-3 strong case studies that directly align with the job requirements: digital product design, eCommerce, and CMS platform experience.

• For each case study, clearly articulate the problem, your role, the design process (including research, ideation, prototyping), the solutions, and the outcomes (quantify impact if possible, e.g., improved conversion rates, user satisfaction).

• Highlight your experience with Figma and how you use it for prototyping and design system development.

• Be prepared to discuss your experience with design handoffs to developers and how you ensure accurate implementation.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the brief thoroughly and outlining your approach before diving into execution.

• Demonstrate a user-centered methodology, considering target audience, business goals, and usability.

• Be prepared to present your thought process and design rationale clearly and concisely, highlighting efficiency and strategic thinking.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should tailor it to showcase specific experience with Shopify, Sitecore, or Optimizely, and provide clear evidence of their visual design skills and ability to deliver production-ready assets.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design, prototyping, and collaboration. Expect a high degree of proficiency required.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools that facilitate user testing and interaction design.

• Design Systems Tools: Experience with creating, maintaining, or contributing to design systems and component libraries.

Analytics & Reporting:

CRM & Automation:

• Experience with CMS platforms is a direct requirement:
  • Shopify: A leading eCommerce platform.
  • Sitecore: A robust Content Management System, often used for enterprise-level digital experiences.
  • Optimizely: A platform for experimentation and content management, frequently used for A/B testing and personalization.

📝 Enhancement Note: Figma is the primary design tool mentioned. The critical requirement is hands-on experience with specific eCommerce/CMS platforms (Shopify, Sitecore, Optimizely), indicating that the design work will be directly implemented within these systems.

👥 Team Culture & Values

Operations Values:

• Curiosity & Problem-Solving: A core value, encouraging a proactive and inquisitive approach to tackling client challenges through design and technology.

• High-Quality Execution: Emphasis on delivering visually compelling and effective digital products.

• Collaboration & Teamwork: Fostering an environment where individuals can do their best work, implying strong team support and interdependency.

• Continuous Learning: Commitment to professional development and staying current with industry trends.

• Client & Employee Satisfaction: Prioritizing both client success and employee well-being and career growth.

• Diversity, Equity, and Inclusion: Actively celebrating and championing DEI principles.

Collaboration Style:

• The remote nature necessitates a highly communicative and collaborative style, relying on digital tools to maintain connection and productivity.

• Expect a culture of constructive feedback and open discussion around design decisions and project challenges.

• Knowledge sharing is encouraged, especially with the company's focus on professional development.

📝 Enhancement Note: The company culture promotes a blend of entrepreneurial spirit and a structured approach to client delivery and employee growth. The emphasis on curiosity and continuous learning is a strong indicator of an innovative and adaptable work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong design cohesion across distributed teams and different time zones.

• Balancing Visuals & Functionality: Ensuring that visually compelling designs also meet strict user experience, brand, and technical requirements for eCommerce platforms.

• Platform Constraints: Designing within the specific limitations and capabilities of CMS platforms like Sitecore, Shopify, and Optimizely.

• Pace of Digital Trends: Staying ahead of rapidly evolving digital design trends and technologies while delivering on client projects.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in eCommerce design, specific CMS platforms, and advanced UI/UX techniques.

• Industry Exposure: Potential to work on diverse client projects across various industries, broadening experience.

• Mentorship: Access to senior design leadership for guidance and career advice.

• Formal Training: Verndale's commitment to regular training and professional development provides structured learning pathways.

📝 Enhancement Note: The primary challenges revolve around effective remote collaboration and the practical application of design skills within specific, often constraint-driven, digital commerce environments. Growth opportunities are clearly linked to specialization and leadership within the design function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an eCommerce experience that significantly improved conversion rates. What was your process, and what were the key design decisions?" (Focus on user-centered approach, platform understanding, and quantifiable results.)

• "How do you approach creating a design system for a new digital product? What are the key components, and how do you ensure its scalability and adoption?" (Highlight your understanding of efficiency, consistency, and developer collaboration.)

Company & Culture Questions:

• "What interests you about Verndale, and how do you see yourself contributing to our culture of curiosity and high-quality execution?" (Research Verndale's values and connect them to your own work ethic.)

• "How do you stay updated on the latest design trends and tools, especially in the eCommerce and CMS space?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Select 3-4 of your strongest projects that best represent your skills in visual design, digital product/eCommerce, and CMS platform experience.

• For each project, structure your presentation around:

  1. The Challenge: What was the client's problem or goal?
  2. Your Role: What were your specific responsibilities?
  3. The Process: How did you approach the problem? (User research, ideation, wireframing, prototyping, visual design, testing.)
  4. The Solution: Show key screens and design elements.
  5. The Outcome: What were the results? (Quantify impact if possible.)

• Be prepared to discuss your specific contributions, design decisions, and how you collaborated with developers and other team members.

• Clearly articulate your proficiency with Figma and any other relevant tools.

📝 Enhancement Note: The interview preparation should focus heavily on demonstrating practical experience with eCommerce platforms and a user-centered design process. Candidates should be ready to articulate their thought process and demonstrate how their designs achieve business objectives.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Verndale's careers portal.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your 3-4 years of digital design experience, with a strong emphasis on eCommerce, websites, and apps. Specifically highlight any experience with Sitecore, Shopify, or Optimizely.

• Resume Optimization: Ensure your resume clearly lists your proficiency in Figma, prototyping, design system development, and collaboration with development teams. Use keywords from the job description such as "visual craft," "user-centered design," and "responsive design."

• Portfolio Walkthrough Practice: Prepare to walk through your portfolio case studies, focusing on explaining your design process, rationale, and the impact of your work. Practice articulating your contributions clearly and concisely.

• Company Research: Familiarize yourself with Verndale's website, mission, values, and recent projects. Understand their focus on technology, data, and design within the eCommerce space. Prepare to discuss how your skills and experience align with their culture and client needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.