Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer
Company: Valtech
Location: North Macedonia - Remote
Job Type: Full-time
Category: Creative & Design / Art & Design / Technology Date Posted: 2025-10-09
Experience Level: 5-10 years
Remote Status: Fully Remote

🚀 Role Summary

• Define and execute the visual identity for global brands' digital products and campaigns, ensuring brand essence and emotional resonance.
• Translate brand strategy and storytelling into bold, expressive digital identities and distinctive digital design systems.
• Collaborate closely with strategists, UX designers, and developers to bring concepts to life, balancing creativity with technical feasibility.
• Shape user perception and connection through expert application of typography, composition, motion, and color.
• Act as a senior voice, mentoring junior designers, elevating craft, and leading creative discussions in workshops and pitches.

📝 Enhancement Note: While the job title is "Senior Visual Designer," the responsibilities and requirements strongly indicate a focus on digital product design and brand system development within a digital agency context. The emphasis on "experience innovation" and "digital identities" suggests a strategic role beyond traditional graphic design.

📈 Primary Responsibilities

• Lead the visual design direction for digital products, campaigns, and brand identities, ensuring alignment with overarching brand strategy and business objectives.
• Develop and maintain comprehensive digital design systems, including tokenized systems, to ensure scalability, flexibility, and consistency across all digital touchpoints.
• Craft compelling visual narratives through sophisticated use of typography, color palettes, composition, and motion graphics that enhance user engagement and brand recall.
• Collaborate effectively with cross-functional teams (UX, Strategy, Development) throughout the project lifecycle, from concept ideation to final delivery, ensuring seamless integration of visual design.
• Present design concepts, rationale, and solutions confidently to internal teams and external clients, facilitating productive discussions and influencing creative outcomes.
• Mentor and guide junior designers, fostering a culture of continuous learning, high-quality craft, and innovative design thinking within the team.
• Ensure all visual designs adhere to responsive design principles, accessibility standards (WCAG), and best practices for multi-platform deployment.
• Stay abreast of emerging design trends, cultural influences, and competitive landscapes to inject fresh, relevant perspectives into design solutions.

📝 Enhancement Note: The description implies a hands-on senior role. Responsibilities include not just execution but also strategic input, system thinking, and leadership/mentorship, which are typical for senior-level positions in digital agencies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Visual Design, Graphic Design, Digital Design, or a related field is expected, often demonstrated through a Bachelor's degree or equivalent professional experience.

Experience: 5+ years of progressive experience in visual design, brand design, or digital design, with a preference for agency-side experience.

Required Skills:

• Proven expertise in visual storytelling, typography, composition, and motion design, as evidenced by a strong portfolio.
• Proficiency in translating complex brand strategies into distinctive and cohesive digital design systems.
• Hands-on experience with design systems, particularly tokenized systems, and understanding of their principles for scalable visual frameworks.
• Deep understanding of responsive design principles and designing for cross-platform compatibility.
• Strong knowledge of accessibility standards and best practices to ensure inclusive design solutions.
• Fluent in core design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with motion and prototyping tools such as After Effects, Principle, or similar for creating dynamic visual experiences.
• Exceptional eye for detail and craft, ensuring pixel-perfect execution that reinforces brand character.
• Confident presentation skills, capable of leading creative discussions and articulating design rationale effectively.
• Natural ability to collaborate effectively with cross-functional teams, including UX designers, strategists, and developers.
• Proactive mindset with strong communication and interpersonal skills.

Preferred Skills:

• Agency experience, demonstrating the ability to manage multiple projects and client expectations.
• Experience in mentoring junior designers and leading creative brainstorming sessions.
• Familiarity with user-centered design principles and how visual design contributes to overall user experience.
• Understanding of front-end development constraints and opportunities as they relate to visual design implementation.

📝 Enhancement Note: The emphasis on "design systems," "tokenized systems," and "responsive design" points to a need for a designer who understands the technical implementation and scalability of design, not just aesthetic output. The mention of "motion" and "storytelling" suggests a need for dynamic and engaging visual communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5+ years of visual, brand, or digital design work, with a strong emphasis on digital products and campaigns.
• Demonstrate a clear progression in visual storytelling, typography, composition, and motion design across various projects.
• Include case studies that highlight the ability to translate brand strategy into distinctive digital design systems and identities.
• Feature examples of work with design systems, ideally including tokenized systems, illustrating their application and scalability.
• Present work that adheres to responsive design principles and considers accessibility standards.
• Provide examples of motion graphics or interactive prototypes created using tools like After Effects or Principle.
• Highlight projects where meticulous attention to craft and detail was crucial in reinforcing brand character.

Process Documentation:

• For each portfolio piece, articulate the design process, from initial strategy and concept development through to final execution.
• Detail how brand strategy was interpreted and translated into visual design solutions.
• Explain the approach to designing and implementing design systems, including any considerations for scalability and flexibility.
• Describe collaboration with UX designers, strategists, and developers, and the impact on the final product.
• Document the rationale behind key visual decisions, such as typography choices, color palettes, and compositional elements.
• Illustrate how responsive design and accessibility were integrated into the workflow.

📝 Enhancement Note: A strong portfolio is crucial for this role. It needs to go beyond just showcasing pretty visuals; it must demonstrate strategic thinking, system design capabilities, and a deep understanding of digital design best practices, including responsiveness and accessibility.

💵 Compensation & Benefits

Salary Range: For a Senior Visual Designer in North Macedonia (remote), based on industry benchmarks for senior creative roles with 5-10 years of experience and considering the remote nature, a competitive salary range can be estimated between €30,000 - €50,000 annually. This estimate accounts for the cost of living in North Macedonia, the demand for skilled digital designers, and the seniority of the role.

Benefits:

• Private Health Insurance: Comprehensive coverage for employees, providing peace of mind and access to medical care.
• Education Program: Access to training and certifications to support continuous learning and professional development in design and related fields.
• Wellbeing Program: Initiatives and resources aimed at promoting a healthy and balanced lifestyle for employees.
• Free Beverages: Complimentary coffee, drinks, and snacks provided, fostering a comfortable and productive work environment.
• Social Events: Opportunities to participate in various company-organized social activities, enhancing team cohesion and networking.
• Competitive Conditions: A competitive salary, 24 days of vacation, and participation in annual company-wide events.
• Challenging Projects: Exposure to complex and engaging projects with global brands, offering significant professional growth opportunities.
• Cool Colleagues: A collaborative and supportive work environment with talented and engaging team members.
• Honest Feedback: A culture that encourages open communication, feedback, and mutual respect for continuous improvement.

Working Hours: The standard working hours are typically 40 hours per week, with flexibility expected to meet project deadlines and collaborate with international teams across different time zones.

📝 Enhancement Note: The salary range is an estimation based on general market data for senior design roles in Eastern Europe and remote work considerations. Actual compensation will be determined by the company based on candidate experience, skills, and specific project needs. The listed benefits are comprehensive and reflect a strong commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experience Innovation / Digital Transformation / Technology Consulting. Valtech operates at the forefront of blending creativity, technology, and data to deliver exceptional digital experiences for global brands.

Company Size: Valtech is a significant global player. While the exact size of the North Macedonia team isn't specified, Valtech as a whole employs thousands of professionals across numerous locations worldwide. This suggests a large, well-resourced organization with established processes and a global reach.

Founded: Valtech was founded in 1997, bringing decades of experience and a robust history in digital transformation and innovation. This longevity indicates stability, adaptability, and a deep understanding of evolving digital landscapes.

Team Structure:

• The Visual Design team likely forms part of a larger Creative or Design department, comprising specialists in UX, UI, branding, and visual design.
• This role is senior, suggesting potential leadership or mentorship responsibilities within the design team.
• Collaboration is key, with strong ties to Strategy, UX Design, and Development teams to ensure holistic product creation.

Methodology:

• Data-Driven Creativity: Valtech emphasizes leveraging data and insights to inform creative decisions and drive impactful user experiences.
• Agile & Collaborative Workflows: Projects are likely managed using agile methodologies, fostering close collaboration and iterative development cycles.
• Systems Thinking: A strong focus on building scalable design systems and ensuring consistency across complex digital ecosystems.
• User-Centricity: A commitment to understanding and meeting user needs through thoughtful design and continuous iteration.

Company Website: https://www.valtech.com/

📝 Enhancement Note: Valtech's positioning as an "experience innovation company" highlights a focus on cutting-edge digital solutions and transformational projects. The emphasis on global brands and cross-functional collaboration suggests a dynamic and international work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual Designer role, indicating a position of significant responsibility and expertise. It sits above mid-level designers and below Art Directors or Creative Leads, focusing on driving visual strategy and execution for complex projects.

Reporting Structure: The Senior Visual Designer will likely report to a Creative Director, Head of Design, or a Design Lead. They will also be expected to collaborate closely with Project Managers, UX Designers, Strategists, and Development Leads.

Operations Impact: Visual designers at Valtech significantly impact revenue and business decisions by creating compelling digital experiences that drive user engagement, conversion rates, and brand loyalty. Their work directly influences how global brands are perceived and how effectively they connect with their target audiences in the digital space.

Growth Opportunities:

• Leadership Progression: Opportunity to advance into roles such as Art Director, Creative Lead, or Design Manager, overseeing creative teams and strategies.
• Specialization: Potential to deepen expertise in areas like motion design, design systems architecture, or specific industry verticals.
• Global Exposure: Working on diverse international projects for well-known brands provides a broad perspective and enhances marketability.
• Skill Development: Continuous learning through Valtech's education program, access to new technologies, and exposure to innovative design challenges.
• Mentorship: The chance to mentor junior designers, honing leadership and communication skills while contributing to team growth.

📝 Enhancement Note: The "Senior" title implies a pathway to leadership and greater strategic involvement. Valtech's global presence offers unique opportunities for exposure to diverse markets and advanced digital practices.

🌐 Work Environment

Office Type: While this position is listed as remote, Valtech operates globally with physical offices. The remote nature suggests a distributed team model where collaboration tools and asynchronous communication are paramount. The company culture promotes inclusivity and aims to create a supportive environment regardless of location.

Office Location(s): The role is remote within North Macedonia. Valtech has a global presence with offices in numerous countries across Europe, North America, South America, Asia, and Australia, indicating a strong international operational footprint.

Workspace Context:

• Digital Collaboration Hub: Expect a heavily digital-first environment, relying on tools like Slack, Microsoft Teams, Figma, and project management software for day-to-day operations.
• Asset & Tool Accessibility: Access to Valtech's standard design tools (Figma, Adobe Creative Suite, prototyping software) and potentially a shared digital asset management system.
• Cross-Functional Interaction: Regular virtual interactions with colleagues from various disciplines (UX, Strategy, Development, Project Management) across different geographic locations and time zones.

Work Schedule: A standard 40-hour work week is typical, but the remote and international nature of Valtech's operations may require flexibility to accommodate meetings and collaboration with teams in different time zones. Emphasis is placed on delivering results and meeting project milestones.

📝 Enhancement Note: The remote aspect is central here. Candidates should be comfortable with asynchronous communication, proficient with digital collaboration tools, and able to manage their work effectively without direct physical supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and portfolio via the Greenhouse ATS. The CV should highlight relevant experience and expertise.
• Initial Review: Talent Acquisition team screens applications based on skills, experience, and potential. Portfolio review is critical at this stage.
• Hiring Manager/Team Interview: Discussion focused on design philosophy, portfolio walkthrough, and experience with specific tools and methodologies. Expect questions on how you translate strategy into visuals and manage design systems.
• Creative Challenge/Case Study: Potentially a design exercise or a deep dive into a portfolio case study to assess problem-solving abilities, design process, and strategic thinking.
• Cross-Functional Interview: Conversation with potential collaborators (UX, Dev, PM) to assess teamwork and communication skills.
• Final Interview: Discussion with senior leadership (e.g., Creative Director) to assess cultural fit, leadership potential, and alignment with Valtech's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your capabilities as a Senior Visual Designer, focusing on digital products, brand systems, and strategic impact.
• Showcase the Process: For each project, clearly articulate the problem, your role, the design process, your specific contributions, the tools used, and the outcomes/impact. Use visuals to support your narrative.
• Highlight Design Systems: If possible, include a project demonstrating experience with design systems, especially tokenized systems, and explain how you built or contributed to them.
• Demonstrate Craft and Detail: Ensure your portfolio reflects meticulous attention to detail, strong typography, composition, and thoughtful use of color and motion.
• Explain Strategic Translation: Clearly articulate how you translated brand strategy and business objectives into visual solutions.
• Address Collaboration: Mention how you worked with cross-functional teams and how that collaboration influenced the final design.
• Tailor to Valtech: Research Valtech's work and clients to subtly align your portfolio presentation with their focus on "experience innovation" and global brands.

Challenge Preparation:

• Design System Thinking: Be ready to discuss the principles of robust, scalable design systems and how to approach their creation and maintenance.
• Brand Strategy to Visuals: Prepare to explain how you would take a hypothetical brand strategy brief and translate it into a visual identity and design language.
• Problem-Solving Scenarios: Anticipate questions about how you would handle design critiques, conflicting feedback, or technical constraints.
• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Suite, and prototyping tools, and how you leverage them for efficiency and effectiveness.

📝 Enhancement Note: The interview process emphasizes a holistic assessment, from technical skills and portfolio to strategic thinking and collaboration. A well-prepared portfolio that tells a story of process and impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration, especially for design systems.
• Adobe Creative Suite: Photoshop for image manipulation, Illustrator for vector graphics, InDesign for layout and print (though less critical for digital-first).
• Motion & Prototyping Tools: After Effects for animation and motion graphics; Principle, ProtoPie, or similar for interactive prototyping.

Analytics & Reporting:

• While not a primary tool for a Visual Designer, understanding how design impacts user behavior tracked by analytics tools (e.g., Google Analytics, Adobe Analytics) is beneficial.
• Familiarity with tools used for A/B testing visual elements would be an advantage.

CRM & Automation:

• Generally not directly used by Visual Designers, but understanding how CRM data might influence campaign visuals or how marketing automation platforms deliver visual content could be relevant context.
• Integration tools are typically handled by development teams, but awareness of how design assets are integrated into platforms is useful.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Experience with motion and prototyping tools is highly valued for creating dynamic and engaging visual narratives.

👥 Team Culture & Values

Operations Values:

• Experience Innovation: A core value driving the pursuit of new and better ways to experience the world through digital solutions.
• Collaboration: Emphasis on working together across disciplines and geographies to achieve collective success.
• Craft & Excellence: A commitment to high-quality execution, attention to detail, and pushing the boundaries of design.
• Inclusivity & Diversity: Valtech actively cultivates an inclusive culture where everyone feels supported and belongs, irrespective of background.
• Curiosity & Learning: A drive to stay informed about trends, explore new technologies, and continuously develop skills.
• Honesty & Transparency: Encouragement of open feedback and honest communication to build trust and foster growth.

Collaboration Style:

• Cross-functional Integration: Designers work seamlessly with UX, Strategy, and Development teams, participating in workshops, reviews, and co-creation sessions.
• Agile & Iterative: Embraces agile methodologies, allowing for continuous feedback loops and iterative refinement of designs.
• Knowledge Sharing: Encourages sharing of insights, best practices, and learnings through internal forums, presentations, and mentorship.

📝 Enhancement Note: Valtech's culture appears to be a blend of creative innovation, collaborative teamwork, and a strong emphasis on inclusivity and continuous improvement. Candidates should embody these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Nuance: Designing for diverse global brands requires maintaining a consistent visual identity while adapting to regional market specificities and cultural contexts.
• Rapid Technological Evolution: Staying current with new design tools, platforms, and emerging technologies (e.g., AI in design) requires continuous learning and adaptation.
• Cross-Cultural Collaboration: Effectively communicating and collaborating with teams and clients across different time zones and cultural backgrounds demands strong interpersonal and communication skills.
• Translating Complex Strategies: The challenge of distilling intricate brand strategies and technical requirements into clear, impactful, and aesthetically pleasing visual designs.
• Maintaining High Craft Standards: Consistently delivering pixel-perfect, high-quality work under tight deadlines for demanding global clients.

Learning & Development Opportunities:

• Advanced Design System Training: Opportunities to specialize in or lead design system initiatives.
• Motion Design & Animation Workshops: Enhancing skills in creating dynamic visual content.
• Emerging Tech Exploration: Exposure to and potential training in AI-driven design tools and other innovative technologies.
• Global Project Exposure: Working on a variety of international projects for leading brands offers unparalleled learning experiences.
• Mentorship Programs: Formal or informal opportunities to mentor junior designers or be mentored by senior creative leaders.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of working with global brands in the digital space. The growth opportunities are substantial, reflecting Valtech's investment in its employees' professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand strategy into a distinctive digital visual identity. What was your process, and what was the outcome?" (Focus on your strategic thinking and execution.)
• "How do you approach building or contributing to a design system, particularly a tokenized one? What are the key considerations for scalability and flexibility?" (Assess your systems thinking and technical understanding.)
• "Walk us through a project where you had to balance creative ambition with technical constraints or client feedback. How did you navigate that?" (Evaluate your problem-solving and collaboration skills.)

Company & Culture Questions:

• "What interests you about Valtech's work in 'experience innovation' and how do you see your visual design skills contributing to that mission?" (Show your understanding of Valtech's core business.)
• "How do you foster collaboration with UX designers and developers to ensure a cohesive and effective final product?" (Demonstrate your teamwork approach.)
• "How do you stay updated on design trends and incorporate them into your work while maintaining brand integrity?" (Assess your curiosity and adaptability.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation as a narrative for each project, detailing the challenge, your role, process, solution, and impact.
• Visual Emphasis: Use high-quality visuals, mockups, and prototypes to showcase your craft. Ensure clear, concise annotations explaining your design decisions.
• System Focus: If presenting a design system project, clearly articulate its architecture, components, and how it ensures scalability and consistency.
• Interactive Elements: If possible, use interactive elements or short videos to demonstrate motion and prototyping skills.
• Conciseness: Be prepared to present your key projects within a given timeframe (e.g., 20-30 minutes), leaving ample time for Q&A.

📝 Enhancement Note: Be ready to articulate not just what you designed, but why and how. Demonstrating an understanding of design systems, strategic translation, and collaborative problem-solving will be key to impressing the interviewers.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the Greenhouse ATS link provided.
• Portfolio Customization: Ensure your portfolio is up-to-date and effectively showcases 3-5 of your strongest digital design projects, emphasizing visual storytelling, design systems, and strategic impact. Tailor your project selection to align with Valtech's focus on experience innovation.
• Resume Optimization: Update your resume to highlight 5+ years of relevant experience, specific design tools (Figma, Adobe Creative Suite, motion/prototyping tools), experience with design systems, and any leadership or mentorship roles. Use keywords from the job description naturally.
• Interview Preparation: Practice articulating your design process, rationale behind key visual decisions, and how you collaborate with cross-functional teams. Prepare to walk through specific portfolio projects in detail.
• Company Research: Familiarize yourself with Valtech's website, recent projects, and their stated values (experience innovation, inclusivity, collaboration). Understand their client portfolio and the types of digital transformations they drive.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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