Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: SplitMetrics

Location: Warsaw, Masovian Voivodeship, Poland (Remote - Portugal, Spain, Serbia, Poland)

Job Type: FULL_TIME

Category: Marketing / Design Operations

Date Posted: March 16, 2026

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Lead the creative strategy and visual storytelling for a global software company specializing in mobile marketing technologies, with a strong focus on AI-powered solutions.

• Drive brand authority and emotional connection with target audiences through compelling visual assets across all marketing touchpoints, including digital campaigns, websites, and social media.

• Leverage performance data and UX principles to inform design decisions, optimize creative work, and ensure designs contribute directly to business impact and growth.

• Develop and implement scalable design systems and workflows to enhance efficiency, enable self-serve capabilities for lead generation teams, and accelerate delivery.

• Collaborate closely with product design, cross-functional teams, and C-level stakeholders to ensure a unified brand experience and secure buy-in for design initiatives.

📝 Enhancement Note: While the job title is "Senior Visual Designer," the description emphasizes a strategic, high-impact role that goes beyond traditional design execution. It positions the designer as a "growth driver" and "architect of brand's visual storytelling," aligning with GTM and Revenue Operations principles where creative output directly influences lead generation, conversion rates, and overall business objectives. The focus on data-driven optimization and cross-functional collaboration is also a hallmark of effective operations roles.

📈 Primary Responsibilities

• Develop and execute a cohesive creative strategy that strengthens SplitMetrics' positioning as a leading AI technology provider in app marketing.

• Redesign and consolidate company websites to clearly and compellingly integrate AI offerings into the solutions portfolio, enhancing user experience and conversion rates.

• Create high-impact visual assets for all marketing touchpoints, including web, digital ads, email campaigns, event materials, and social media, ensuring brand consistency and emotional resonance.

• Translate business objectives and performance data (e.g., CTR, A/B test results, customer feedback) into actionable design improvements that drive engagement and business impact.

• Build and maintain scalable design systems and workflows to expedite asset creation, facilitate self-serve capabilities for teams, and minimize bottlenecks in lead generation processes.

• Collaborate proactively with Product Design and cross-functional teams to ensure a unified brand and user experience across all products and marketing initiatives.

• Present and articulate design strategies and solutions to C-level stakeholders, securing buy-in and fostering alignment through regular feedback loops.

• Influence audience perception and drive action through visually striking and strategically aligned creative work that resonates with marketers, the company's primary audience.

📝 Enhancement Note: These responsibilities are framed to highlight the operational impact of design. Phrases like "drive business impact," "optimize creative work," "scalable design system," "speed up delivery," and "lead gen team" connect the visual design function to core GTM and Revenue Operations goals of efficiency, performance, and revenue generation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Graphic Arts, Marketing, or a related field is implied by the experience requirements and the nature of the role.

Experience: 5+ years of experience in marketing design, with a preference for experience within the B2B SaaS sector.

Required Skills:

• Strategic Creative Leadership: Ability to balance vision, execution, aesthetics, and performance.

• Brand Identity & Visual Systems Mastery: Proven expertise in developing and managing cohesive brand identities and scalable visual systems.

• Emotional Storytelling: Demonstrated ability to create designs that emotionally connect with audiences and drive action, as evidenced by a strong portfolio.

• Data-Informed Design: Proficiency in using performance data (e.g., CTR, A/B tests, user feedback) and UX principles to guide design decisions and optimize outcomes.

• Stakeholder Communication & Alignment: Excellent communication skills, with the ability to build alignment, inspire confidence, and effectively present to C-level executives.

• Workflow Scalability & Efficiency: Experience in building scalable workflows and implementing processes that accelerate delivery and enable self-serve capabilities.

• Cross-functional Collaboration: Proven ability to work effectively with product design and other cross-functional teams to achieve unified brand experiences.

• Contemporary Visual Culture Acumen: A sharp eye for current trends in visual design and culture.

Preferred Skills:

• AI Marketing Design: Experience designing for AI-powered products and marketing campaigns.

• B2B SaaS Marketing Design: Specific experience within the Software-as-a-Service industry.

• Web Design & Optimization: Expertise in designing and optimizing websites for conversion and user experience.

• Digital Advertising Design: Experience creating high-converting visual assets for digital ad platforms.

• Design System Implementation: Practical experience in the adoption and scaling of design systems across an organization.

📝 Enhancement Note: The required skills are framed with operations-centric language. "Data-Informed Design," "Workflow Scalability & Efficiency," and "Stakeholder Communication & Alignment" are critical for operations roles, emphasizing the strategic and measurable impact of the design function within a GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate strategic impact: Showcase a minimum of 2-3 significant projects that clearly illustrate how your design work drove tangible business outcomes (e.g., increased conversion rates, lead generation, brand engagement, website traffic).

• Highlight brand identity and visual system development: Include examples of building or significantly evolving a brand's visual language, including style guides, design systems, and their application across multiple channels.

• Showcase data-driven optimization: Present case studies detailing how you used performance data, A/B testing, or user feedback to iterate on designs and achieve measurable improvements.

• Illustrate cross-functional collaboration: Provide examples of projects where you worked closely with product, marketing, or engineering teams, demonstrating your ability to align diverse perspectives towards a common goal.

• Exhibit storytelling and emotional connection: Include work that effectively conveys a narrative or emotional message, demonstrating your ability to connect with target audiences on a deeper level.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you have designed, documented, and optimized creative workflows to improve efficiency, speed, and scalability, particularly for marketing assets and campaign execution.

• Design System Implementation & Maintenance: Demonstrate understanding of how to establish, document, and maintain design systems to ensure consistency, facilitate collaboration, and empower teams.

• Performance Measurement & Iteration: Be ready to articulate your process for measuring the performance of design assets and how you use this data to inform iterative improvements and future creative strategies.

📝 Enhancement Note: This section is crucial for operations-focused roles. The emphasis on "tangible business outcomes," "data-driven optimization," "scalable design systems," and "performance measurement" directly aligns with the expectations of a Senior Visual Designer operating within a GTM or Revenue Operations framework. Candidates must be prepared to demonstrate process thinking and measurable results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Visual Designer with 5-10 years of experience in a remote-first, European tech company, the estimated salary range is €55,000 - €85,000 annually. This range accounts for the specialized nature of AI marketing design, the strategic impact of the role, and the company's global reach.

Benefits:

• Generous Time Off: Vacation and public holidays in accordance with local regulations, plus additional annual PTOs for personal rejuvenation.

• Comprehensive Health & Wellness: Medical insurance or health care compensation, and paid sick leave to prioritize employee well-being.

• Continuous Professional Development: Access to top online/offline conferences, mobile industry events, and internal courses for ongoing skill enhancement.

• Performance & Growth: A micro-management-free, supportive management style with semi-annual performance reviews. Opportunities for new career paths through an internal mobility program.

• Engaging Team Environment: Corporate online events and offline team retreats fostering collaboration and connection across remote teams.

• Work Flexibility: Flexible working schedules to promote work-life balance within a remote-first environment.

• Workspace Support: Coverage for coworking costs and access to office hubs in key locations for productive work settings.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate work-life balance and asynchronous collaboration across different time zones.

📝 Enhancement Note: The salary range is an estimation based on the provided information (Senior level, Tech/SaaS industry, European remote-first context) and standard compensation research for such roles. The benefits are detailed as provided in the input, with a focus on aspects attractive to professionals in operations and design roles who value work-life balance, continuous learning, and supportive environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software, Mobile Marketing Technology, AI Solutions. SplitMetrics operates at the intersection of technology and marketing, providing innovative tools and services to help mobile-first businesses grow.

Company Size: The company size is not explicitly stated but implied to be growing and globally distributed, with employees in 20+ countries and a significant ad spend volume ($1 billion+). This suggests a mid-to-large size organization with established processes.

Founded: Founded nearly 10 years ago, SplitMetrics has a strong track record and established presence in the mobile marketing industry, positioning itself as a pioneer, particularly with its Apple Ads management platform and AI integration.

Team Structure:

• Cross-functional Collaboration: The role emphasizes close collaboration with the product design team and other cross-functional departments, indicating a matrixed or project-based team structure.

• Direct Leadership Access: The Senior Visual Designer will have a direct line to leadership and C-level stakeholders, suggesting a flat or agile organizational structure where key contributors have visibility.

• Global & Remote: Teams are distributed across 20+ countries, fostering a diverse and inclusive remote-first environment.

Methodology:

• Data-Driven Decision Making: A core principle, evident in the requirement to use performance data, CTRs, and A/B tests to inform design decisions and optimize creative work.

• Agile & Iterative Approach: The emphasis on "moving fast," "getting sh*t done," and continuous improvement suggests an agile methodology for project execution and design iteration.

• AI Integration: The company is actively integrating AI into its product and strategic approach, indicating a forward-thinking and technology-forward operational mindset.

Company Website: https://splitmetrics.com/

📝 Enhancement Note: The company culture is described as remote-first, global, and values-driven, with specific behaviors like "Move Fast," "Get Sh*t Done," "Build Together," "Strive for Transparency," "Own What You Do," and "Learn + Share = Excel." This provides a clear operational ethos that candidates should align with.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, positioned as a "creative leader" and "architect" of the brand's visual storytelling. It's a high-visibility position with significant autonomy and direct impact on business growth, operating at a strategic level within the marketing function.

Reporting Structure: The exact reporting structure isn't detailed, but the emphasis on close collaboration with product design and direct access to C-level stakeholders suggests reporting to a Marketing Lead, Head of Marketing, or potentially a senior Product leader, with significant upward communication.

Operations Impact: The Senior Visual Designer is positioned as a "key growth driver." Their work is expected to directly influence lead generation, conversion rates, brand perception, and market differentiation, particularly for the company's AI-powered solutions. Design is not seen as a support function but as a strategic lever for business success.

Growth Opportunities:

• Strategic Design Leadership: Opportunity to shape and lead the entire creative vision for a rapidly growing tech company, influencing brand direction and market positioning.

• AI Product Marketing Expertise: Gain deep experience in marketing cutting-edge AI technologies, a high-demand skill set in the current market.

• Cross-functional Influence: Develop strong relationships and influence across product, marketing, and executive teams, enhancing strategic communication and leadership skills.

• Scalable Design System Development: Opportunity to build and implement a robust design system that will serve the company long-term, offering valuable experience in operationalizing design.

• Internal Mobility: Access to new career opportunities through the company's internal mobility program, allowing for potential transitions into leadership or specialized roles within the organization.

📝 Enhancement Note: The "Operations Impact" section is critical. It frames the design role not just as aesthetic creation but as a direct contributor to business outcomes, aligning with the strategic goals of Revenue Operations and GTM teams. The growth opportunities highlight career progression within a strategically aligned function.

🌐 Work Environment

Office Type: Remote-first with optional office hubs in key locations. This indicates a distributed workforce model where collaboration and communication primarily occur digitally, supported by asynchronous workflows.

Office Location(s): While the primary role is remote, the company has office hubs in key locations, and employees can work from Portugal, Spain, Serbia, and Poland. This offers flexibility and diverse working environments.

Workspace Context:

• Collaborative Digital Environment: Expect extensive use of digital collaboration tools (e.g., Slack, video conferencing, project management software) to facilitate teamwork across geographies and time zones.

• Technology-Centric: Access to modern design tools and potentially company-provided hardware or software licenses to support creative output.

• High Autonomy: The remote-first, high-ownership environment suggests a culture where individuals are trusted to manage their time and workspace effectively to achieve goals.

Work Schedule: Flexible working schedule is offered to promote work-life balance. While the core work week is approximately 40 hours, the emphasis on flexibility allows individuals to manage their time effectively around core collaboration needs and asynchronous communication.

📝 Enhancement Note: The remote-first aspect is a defining characteristic of the work environment, requiring strong self-management, communication skills, and comfort with digital collaboration tools, which are essential for operations professionals in distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An initial conversation with the Talent Acquisition team to assess basic qualifications, cultural fit, and alignment with the remote hiring guidelines.

• Portfolio Review & Design Challenge: A deep dive into the candidate's portfolio, focusing on strategic impact, data-driven design, and storytelling. This may include a practical design challenge or case study presentation related to SplitMetrics' business.

• Cross-functional Interviews: Meetings with key stakeholders, including product design leads and potentially marketing or executive team members, to assess collaboration skills, strategic thinking, and alignment with company values.

• Final Interview: A concluding discussion, likely with senior leadership, to finalize the offer and confirm role expectations.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the business problem, your role, the design solution, and most importantly, the measurable results (e.g., "Increased conversion rate by 15%," "Generated 20% more qualified leads"). Use metrics relevant to GTM and Revenue Operations.

• Showcase Process, Not Just Pixels: Detail your design process, including research, ideation, iteration based on data, and collaboration. Explain why you made certain design decisions, linking them to strategic goals.

• Tell a Story: Structure your portfolio presentations as narratives. Explain the context, the challenge, your approach, the solution, and the outcome. Highlight how your design work drove business growth.

• Tailor to SplitMetrics: Research SplitMetrics, their products (especially AI offerings), and their target audience (app marketers). Highlight projects that demonstrate experience relevant to B2B SaaS, AI marketing, or driving measurable business results in a tech context.

• Demonstrate Scalability: Include examples of how you've built or utilized design systems, scalable workflows, or templates that enable efficiency and consistency.

Challenge Preparation:

• Understand the Business: Familiarize yourself with SplitMetrics' products, their market position, and their competitive landscape. Understand their AI strategy.

• Focus on Strategic Alignment: For any design challenge, frame your solutions in terms of how they will achieve business objectives (e.g., increase lead generation, improve conversion rates, enhance brand perception).

• Articulate Data Integration: Be prepared to discuss how you would use data to inform your design decisions and measure success for the given challenge.

• Present Clearly and Concisely: Practice presenting your work and ideas succinctly, focusing on the key strategic points and impact.

📝 Enhancement Note: This section provides actionable advice tailored to operations roles. The emphasis on "quantifying impact," "metrics relevant to GTM and Revenue Operations," "data integration," and "strategic alignment" are key for candidates to understand how their visual design skills translate into business value in this context.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Mastery of industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Prototyping & Animation: Tools like Adobe After Effects, Principle, or similar for creating dynamic visual assets and interactive prototypes.

• Collaboration Platforms: Proficiency with tools like Slack, Microsoft Teams, Jira, Asana, or Trello for project management and team communication.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics to understand website traffic, user behavior, and conversion funnels.

• A/B Testing Tools: Experience with platforms like Google Optimize, Optimizely, or SplitMetrics' own Optimize platform to test design variations and measure performance.

• Data Visualization: Ability to interpret and present data from analytics platforms to inform design decisions.

CRM & Automation:

• CRM Familiarity: Understanding of how design assets are used within CRM systems (e.g., Salesforce, HubSpot) for marketing campaigns and lead nurturing.

• Marketing Automation Platforms: Awareness of how designs integrate with platforms like HubSpot, Marketo, or Mailchimp for email marketing and campaign execution.

• Content Management Systems (CMS): Experience working with CMS platforms (e.g., WordPress) for website content and design implementation.

📝 Enhancement Note: While the role is Visual Designer, the inclusion of analytics, A/B testing, CRM, and marketing automation platforms is a nod to its integration within a broader GTM and operations framework. The candidate is expected to understand how their work impacts these systems and contributes to measurable business outcomes.

👥 Team Culture & Values

Operations Values:

• Move Fast & Get Sh*t Done: A proactive and execution-oriented mindset is paramount. This means prioritizing tasks, overcoming obstacles efficiently, and delivering high-quality work at pace.

• Build Together: Emphasizes collaboration, teamwork, and a shared sense of responsibility for achieving collective goals. This involves actively contributing to team discussions and supporting colleagues.

• Strive for Transparency: Open communication, honesty, and clear sharing of information are key. This fosters trust and allows for more effective problem-solving.

• Own What You Do: Demonstrates accountability, initiative, and a commitment to seeing tasks through to completion with a high standard of quality.

• Learn + Share = Excel: A culture of continuous learning and knowledge sharing. This involves actively seeking new knowledge, applying it, and sharing insights with the team to elevate collective expertise.

Collaboration Style:

• Proactive & Integrated: Expect to be an active participant in cross-functional team discussions, not just a recipient of briefs. Your insights and expertise should be integrated into broader project planning.

• Data-Informed Dialogue: Discussions and feedback loops will be grounded in performance data and user insights, encouraging objective evaluation and constructive critique.

• Agile & Iterative Feedback: Feedback will be frequent and iterative, supporting a rapid development cycle where designs are continuously refined based on performance and stakeholder input.

📝 Enhancement Note: These values are critical for understanding the operational ethos of SplitMetrics. They highlight the expected behaviors for any team member, particularly in a remote and fast-paced environment, emphasizing efficiency, accountability, and collaborative problem-solving – all hallmarks of effective operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The "Move Fast" and "Get Sh*t Done" culture, combined with the need for high-quality, emotionally resonant design, presents a constant challenge to maintain excellence while meeting aggressive deadlines.

• Designing for a Discerning Audience: Creating visuals that "wow" experienced marketers requires a deep understanding of industry trends, sophisticated aesthetics, and compelling value propositions.

• Integrating AI Messaging Visually: Effectively communicating the complex benefits of AI-powered marketing tools through visual design requires clarity, creativity, and a strategic approach to storytelling.

• Scaling Design Operations: Building and maintaining scalable workflows and design systems in a rapidly growing, remote-first company requires proactive planning and continuous refinement.

Learning & Development Opportunities:

• Deep Dive into AI Marketing: Gain specialized knowledge and experience in the rapidly evolving field of AI-driven marketing technologies.

• Mastering Growth-Focused Design: Hone skills in designing for performance metrics, conversion optimization, and direct business impact in a B2B SaaS context.

• Strategic Brand Leadership: Develop leadership capabilities by owning and shaping the visual identity of a global tech company, influencing market perception.

• Cross-functional Influence & Stakeholder Management: Enhance abilities in collaborating with and influencing diverse teams, including product, marketing, and senior leadership.

• Industry Exposure: Opportunities to attend top online/offline conferences and mobile industry events, staying abreast of the latest design and marketing trends.

📝 Enhancement Note: Framing challenges and growth opportunities through an operations lens helps candidates understand how their role contributes to solving business problems and advancing their careers within a strategic GTM function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a marketing campaign's visual performance. What data did you use, and what was the outcome?" (Focus on demonstrating data-driven design and measurable impact).

• "How would you approach redesigning a website for a B2B SaaS company offering AI solutions? Walk us through your process, from understanding objectives to final execution." (Assess strategic thinking, process, and understanding of business goals).

Company & Culture Questions:

• "How do SplitMetrics' values (e.g., 'Move Fast,' 'Own What You Do') align with your personal work philosophy and how have you demonstrated these in past roles?" (Assess cultural fit and understanding of company ethos).

• "Given SplitMetrics' focus on AI and its position as an Apple Ads partner, how would you translate these technical offerings into compelling visual narratives for marketers?" (Gauge industry understanding and creative problem-solving).

Portfolio Presentation Strategy:

• Emphasize ROI: For each case study, clearly articulate the business problem, your design solution, and the quantifiable results (e.g., increased conversion rates, lead generation uplift, reduced bounce rates).

• Highlight Process & Data: Explain how you arrived at your design decisions, referencing user research, A/B testing, performance data, and stakeholder feedback.

• Tell a Compelling Narrative: Structure your presentation as a story, guiding the interviewer through the project's journey from challenge to impactful outcome.

• Showcase Scalability: Demonstrate your ability to create reusable assets, design systems, or efficient workflows that support long-term growth and team efficiency.

• Tailor to SplitMetrics: Connect your experience and portfolio examples to SplitMetrics' specific industry, products (especially AI), and target audience.

📝 Enhancement Note: These interview questions and preparation tips are designed to elicit responses that demonstrate not just design skill but also strategic thinking, operational efficiency, and business impact, which are critical for senior roles within a GTM or Revenue Operations context.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating significant business impact, data-driven design decisions, and experience with B2B SaaS or AI marketing. Quantify your achievements with relevant metrics.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of marketing design experience, emphasizing skills in brand identity, visual systems, data analysis, stakeholder management, and workflow scalability. Use keywords relevant to GTM and operations.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how your work drives business growth. Be ready to discuss specific examples from your portfolio and how you would approach challenges at SplitMetrics.

• Company Research: Thoroughly research SplitMetrics, their product ecosystem, their AI strategy, and their target market. Understand their company values and how your contributions can support their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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