Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer Company: Signeasy Location: Bengaluru, Karnataka, India Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: July 28, 2025 Experience Level: Mid-Senior (6-8 years) Remote Status: Hybrid

🚀 Role Summary

• Lead and own the end-to-end visual brand language for Signeasy's marketing initiatives, encompassing campaigns, product launches, social media, and website presence.
• Develop and evolve the company's brand system, including illustration libraries, iconography, templates, and product visuals, ensuring consistency and user delight across all customer touchpoints.
• Collaborate closely with product marketers, content creators, and designers to translate abstract ideas and narratives into polished, purposeful visual experiences that enhance brand perception.
• Drive the visual communication of product features, benefits, and user stories, supporting product marketing efforts and contributing to cohesive customer journeys.
• Contribute to internal brand initiatives, including event branding, collateral, and swag, ensuring brand consistency extends beyond external marketing efforts.

📝 Enhancement Note: While the role is for a "Senior Visual Designer," the responsibilities and reporting structure suggest a strong focus on marketing and brand execution, aligning it closely with Marketing Operations or Creative Operations functions. The emphasis on owning the visual brand language and collaborating with marketing functions highlights its operational impact on go-to-market strategies.

📈 Primary Responsibilities

• Design and execute campaign and product launch assets across various formats, including social graphics, UI mockups, email banners, landing page visuals, and motion graphics, ensuring alignment with brand guidelines and marketing objectives.
• Create and maintain on-brand visual systems such as templates, illustrations, icon libraries, and scalable design kits to ensure consistent and high-quality execution across all platforms and channels.
• Collaborate with the content team to design compelling visuals for blog posts, infographics, reports, and social media templates, enhancing content engagement and readability.
• Partner with product designers and marketers to visually communicate product features, benefits, and user stories, supporting product adoption and understanding.
• Support internal marketing and operational initiatives, including event branding, printed collateral, and branded merchandise, ensuring a unified brand experience internally and externally.
• Maintain rigorous quality and consistency across all visual outputs through structured design reviews, adherence to established standards, and proactive feedback incorporation.

📝 Enhancement Note: The responsibilities emphasize the practical application of design principles within a marketing and product context, focusing on asset creation, system development, and cross-functional collaboration. This implies a need for strong project management and execution skills within the design function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 6-8 years of professional experience in visual, graphic, or brand design, preferably within a fast-paced B2B SaaS or technology company environment.

Required Skills:

• Visual Design Expertise: Strong command of visual storytelling, brand systems, strategic thinking, layout principles, typography, and identity design.
• Portfolio: A robust portfolio showcasing a diverse range of marketing design work, including campaign graphics, social media assets, UI mockups, product visuals, and examples of cohesive brand experiences across multiple platforms.
• Execution Speed: Proven ability to deliver high-quality design assets quickly and efficiently without compromising craft or clarity, essential for fast-paced marketing cycles.
• Core Design Tools: Proficiency in industry-standard design software, specifically Figma and Canva.
• Creative Communication: Clear and concise communication skills, with the ability to articulate design rationale, present ideas, and provide constructive feedback to teammates and stakeholders.
• Brand System Development: Experience in creating and maintaining brand systems, including templates, illustration libraries, and icon sets, for consistent application.
• B2B SaaS/Tech Experience: Demonstrated understanding of design principles and visual language relevant to the B2B SaaS and technology sectors.

Preferred Skills:

• Adobe Creative Suite: Proficiency in Adobe Illustrator, Photoshop, and After Effects for advanced graphic design and motion graphics creation.
• Web Design Tools: Experience with Webflow or similar website builders for visual implementation.
• Motion Graphics: Skills in creating engaging motion graphics for digital campaigns and social media.
• Generative AI Tools: Curiosity and practical experience with generative AI tools for ideation and visual asset creation.
• Global Branding: Experience designing for diverse global audiences and multi-market brands, understanding cultural nuances in visual communication.
• Mentorship/Management: Previous experience mentoring junior designers, interns, or managing freelancers/agencies.

📝 Enhancement Note: The emphasis on Figma and Canva as core tools, alongside preferred Adobe Suite and Webflow skills, indicates a modern design stack. The requirement for a strong portfolio demonstrating brand systems and visual storytelling is critical for assessing a candidate's ability to translate strategy into impactful visuals, a key aspect of creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Examples: Showcase instances where you've contributed to or developed brand systems, demonstrating consistency in iconography, typography, color palettes, and illustration across various touchpoints.
• Campaign Execution: Include examples of end-to-end campaign visuals, illustrating how you translated marketing objectives into cohesive design assets for digital campaigns, social media, and landing pages.
• Cross-Channel Consistency: Provide examples that highlight your ability to maintain visual integrity and brand voice across different platforms (website, social media, email, product UI mockups).
• Problem/Solution Framing: Structure portfolio pieces to highlight the design challenge, your strategic approach, the design solution, and the impact or outcome, demonstrating strategic thinking.
• Visual Storytelling: Demonstrate through case studies how you used visuals to tell a compelling story, communicate product benefits, or convey complex information effectively.

Process Documentation:

• Workflow Design: While not explicitly requested for submission, expect to discuss your process for managing design projects from brief to final delivery, including feedback loops and revision cycles.
• Template Creation & Standardization: Be prepared to discuss how you create and standardize design templates to ensure brand consistency and efficiency for broader team use.
• Asset Management: Demonstrate an understanding of organizing and managing design assets for easy access and reuse by marketing and other teams.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates should focus on showcasing their ability to build and maintain a consistent brand identity through tangible design outputs, emphasizing both creative execution and operational efficiency in asset creation.

💵 Compensation & Benefits

Salary Range: Given the experience level (6-8 years) and location (Bengaluru, India), the estimated annual salary range for a Senior Visual Designer in the B2B SaaS/Technology sector would typically fall between ₹12,00,000 and ₹20,00,000 (Lakhs INR). This estimate is based on industry benchmarks for senior design roles in metropolitan tech hubs in India, considering the company's focus on SaaS and its growth stage.

Benefits:

• Competitive Compensation: Offering a salary package that reflects experience and market value.
• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision.
• Professional Development: Opportunities for learning and skill enhancement, possibly including access to courses, workshops, or conferences related to design and marketing.
• Hybrid Work Model: Flexibility to balance in-office collaboration with remote work, promoting work-life integration.
• Inclusive Culture: Access to a collaborative and supportive work environment with a focus on diversity and employee well-being.
• Impactful Work: The opportunity to significantly influence the visual identity of a growing SaaS brand.

Working Hours: The role is advertised with an implied standard 40-hour work week, typical for full-time positions in India's tech sector. However, flexibility may be offered given the hybrid work arrangement, with an expectation of responsiveness during core business hours for effective collaboration.

📝 Enhancement Note: Salary estimates are based on available market data for similar roles in Bengaluru, India, considering the specified experience level and industry. Specific benefits will be detailed during the hiring process, but common tech industry offerings are assumed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS), specifically eSignature and contract management solutions. Signeasy is positioned as a key player in digitizing business processes for over 48,000 companies globally. Company Size: While not explicitly stated, the description implies a growth-stage company with a dedicated marketing team, suggesting a size that allows for agility and direct impact, likely in the range of 50-250 employees. Founded: Signeasy has been operating long enough to establish itself as a "leading" platform and a "recommended ISV partner" for Google Workspace, indicating a solid history and market presence.

Team Structure:

• Marketing Department: The Senior Visual Designer will be part of the Marketing department.
• Reporting Line: Reports directly to the Head of Marketing, indicating a senior individual contributor role with direct oversight from marketing leadership.
• Cross-functional Collaboration: Works closely with product marketers, content creators, and product designers, emphasizing a collaborative, cross-functional approach to brand and product communication.

Methodology:

• Data-Driven Marketing: Implied by the B2B SaaS context and the need for visuals that support product features and benefits, suggesting a focus on measurable outcomes.
• Brand System Evolution: A core methodology involves contributing to and evolving the brand system to ensure consistency and delight.
• Agile Execution: The emphasis on "shipping at speed" and a "builder's mindset" suggests an agile approach to design and project delivery.

Company Website: http://signeasy.com/

📝 Enhancement Note: The company culture is described as "modern but do not follow trends blindly," "opinionated but collaborative," and "empathetic." This suggests a professional yet human-centric environment where data and user understanding drive decisions. The "EasyTribe" moniker and emphasis on "job-human connection" point to a strong focus on cultural fit and mutual growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor within the marketing function. It offers significant ownership and creative leadership for visual brand execution, with the potential to shape the company's visual identity.

Reporting Structure: The designer reports directly to the Head of Marketing. This provides visibility to senior leadership and allows for direct impact on marketing strategy and brand perception. The role also involves collaboration with product marketing and product design teams.

Operations Impact: The Senior Visual Designer's work directly impacts marketing campaign effectiveness, product adoption through clear visual communication, brand recognition, and overall customer perception. By creating compelling visual narratives, the role contributes to lead generation, customer engagement, and brand loyalty, which are critical operational metrics for a SaaS company.

Growth Opportunities:

• Creative Leadership: Opportunity to become the go-to expert for all visual aspects of marketing, potentially leading to a Brand Design Lead or Art Director role as the company grows.
• Skill Specialization: Develop expertise in specific areas like motion graphics, UI design for marketing assets, or AI-driven design through company-supported learning and project exposure.
• Team Expansion: As the company scales, there's potential to build and manage a design team, including hiring contractors, interns, or junior designers, offering leadership and management experience.
• Cross-Functional Expertise: Gain deeper insights into product marketing, content strategy, and product design, broadening your understanding of the entire go-to-market process.

📝 Enhancement Note: The role offers a significant opportunity for an individual contributor to own a critical function. Growth potential lies in deepening expertise, taking on leadership responsibilities, and expanding influence across the marketing and product organizations.

🌐 Work Environment

Office Type: The company operates a hybrid work model, indicating a blend of in-office collaboration and remote work. The office environment is described as fostering collaboration.

Office Location(s): The primary location is Bengaluru, Karnataka, India. Specific office details are not provided but are implied to be a central hub for collaborative work.

Workspace Context:

• Collaborative Hub: The office is designed to encourage interaction and teamwork, especially important for a role requiring close collaboration with marketing and product teams.
• Modern Tools: Access to and utilization of modern design tools like Figma, Canva, and potentially Adobe Suite, along with an openness to integrating AI tools.
• Team Interaction: Opportunities for regular interaction with marketing colleagues, product teams, and leadership, fostering a dynamic and connected work environment.

Work Schedule: The role is full-time with a hybrid arrangement. This typically means a set number of days in the office per week (e.g., 2-3 days) to facilitate in-person collaboration, with the remaining days available for focused remote work.

📝 Enhancement Note: The hybrid model suggests a balance between structured collaboration in the office and focused individual work from home, catering to the needs of creative professionals who require both focused work time and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios to assess basic qualifications and creative output.
• Portfolio Presentation & Discussion: A likely step involving presenting key portfolio pieces to the Head of Marketing or a design lead, discussing design rationale, process, and impact. Prepare to elaborate on how your work aligns with Signeasy's brand.
• Skills-Based Exercise/Case Study: Candidates might be asked to complete a short design challenge relevant to Signeasy's marketing needs (e.g., designing a social media graphic for a new feature, or a banner for a campaign) to assess practical skills and speed.
• Cross-functional Interviews: Interviews with members of the marketing or product teams to evaluate collaboration skills, communication effectiveness, and cultural fit.
• Final Interview: Potentially with a higher-level executive or the Head of Marketing for a final assessment of strategic alignment and overall fit.

Portfolio Review Tips:

• Curate for Relevance: Select 5-7 of your strongest projects that best showcase your skills in visual storytelling, brand systems, digital campaigns, and B2B SaaS design. Tailor this selection to the job description.
• Showcase Process: For each project, briefly explain the objective, your role, the challenges faced, your design process, the tools used, and the outcome or impact.
• Highlight Brand Systems: Dedicate specific examples to demonstrating your ability to create and maintain consistent brand elements across various touchpoints.
• Demonstrate Speed & Craft: Include projects that show you can deliver high-quality work efficiently.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-resolution mockups and clear explanations.

Challenge Preparation:

• Understand Signeasy: Research Signeasy's current brand, marketing campaigns, website, and target audience. Identify areas where their visual communication could be enhanced.
• Practice Design Briefs: If a challenge is given, treat it as a real brief. Ask clarifying questions if possible, define your approach, and deliver within the specified timeframe.
• Focus on Brand Alignment: Ensure any work produced during an exercise adheres to Signeasy's existing brand guidelines or demonstrates a clear understanding of how to adapt them.
• Prepare to Justify Decisions: Be ready to articulate the reasoning behind your design choices, especially concerning brand strategy, user experience, and marketing objectives.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to discuss not just the final output but also the strategic thinking, process, and collaboration involved in their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and handoff. Expect to use it for all aspects of visual design, from campaign assets to UI mockups.
• Canva: Likely used for quicker social media graphics, internal collateral, or for team members with less design expertise to create on-brand assets.
• Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations.
• Adobe Photoshop: For image editing, manipulation, and creating raster-based graphics.
• Adobe After Effects: For motion graphics, animations, and video editing, particularly for social media and digital ad campaigns.

Analytics & Reporting:

• While not directly a design tool, understanding how visual assets perform in digital campaigns (e.g., click-through rates, engagement metrics) is crucial. Familiarity with analytics platforms like Google Analytics or social media analytics tools would be beneficial for understanding design impact.

CRM & Automation:

• Familiarity with how marketing automation platforms (e.g., HubSpot, Marketo) use visual assets in email campaigns and landing pages is helpful. Experience with Webflow or similar CMS for website updates would also be advantageous.

📝 Enhancement Note: Proficiency in Figma is paramount, reflecting modern design workflows. Experience with the Adobe Creative Suite and motion graphics tools like After Effects is highly valued for creating diverse and engaging marketing content.

👥 Team Culture & Values

Operations Values:

• Respect: Valuing diverse backgrounds and perspectives within the team and across departments.
• Integrity: Upholding honesty and transparency in all professional interactions and design decisions.
• Growth: A commitment to continuous learning, skill development, and career advancement for employees.
• Honesty & Trust: Fostering an environment of open communication and reliability among team members.
• Data-Driven Decisions: While a creative role, the company values data to inform design choices and measure impact, especially in marketing.
• Efficiency & Experimentation: Encouraging a mindset of optimizing processes, experimenting with new tools (like AI), and embracing a "fail fast" mentality.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product marketing, and product design, requiring strong collaboration and communication skills.
• Opinionated yet Collaborative: Team members are encouraged to have strong opinions and ideas but must be able to collaborate, commit to mutual decisions, and provide constructive feedback.
• Feedback Culture: An environment where difficult conversations are possible and feedback is exchanged openly to drive improvement.

📝 Enhancement Note: The "EasyTribe" culture emphasizes empathy, collaboration, and a balance between having strong ideas and working effectively within a team. The ideal candidate will be someone who can both lead visually and integrate seamlessly with other functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed with Craft: The primary challenge will be to consistently deliver high-quality, on-brand visuals at the pace required by a fast-moving marketing team, without sacrificing design integrity.
• Owning a Brand's Visual Identity: As the sole designer on the marketing team, taking full ownership of the brand's visual execution across diverse campaigns and platforms can be demanding.
• Translating Abstract Concepts: Effectively translating abstract marketing ideas, product benefits, and user stories into compelling visual narratives requires strong conceptual thinking and execution.
• Evolving Brand System: Continuously contributing to and evolving the brand system to keep it fresh, consistent, and relevant in a dynamic market.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen skills in motion graphics, 3D, video editing, or AI design tools.
• Industry Best Practices: Staying abreast of emerging design trends and technologies in the SaaS and marketing landscape.
• Mentorship: Potential to mentor junior designers or freelancers, developing leadership and management skills.
• Cross-functional Exposure: Gaining deeper understanding and experience by working closely with product marketing, content creation, and product design teams.

📝 Enhancement Note: The role offers significant opportunities for growth by taking on broad responsibility and exposure to different facets of marketing and product development, coupled with the chance to hone specialized design skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing visuals for a new product launch campaign, considering both brand consistency and campaign impact?" (Focus on process, stakeholder alignment, and asset planning.)
• "Describe a time you had to balance rapid turnaround requests with maintaining high-quality design standards. What was your approach?" (Highlight time management, prioritization, and efficiency techniques.)
• "How do you ensure your visual designs effectively communicate complex product features or user stories to a target audience?" (Discuss storytelling, clarity, and audience consideration.)
• "Walk us through your process for developing or evolving a brand system, including iconography and illustration libraries." (Emphasize structure, consistency, and scalability.)

Company & Culture Questions:

• "What do you know about Signeasy and our market position? How do you see visual design contributing to our success?" (Show research and strategic thinking.)
• "How do you approach collaboration with non-designers, such as marketers or product managers?" (Focus on communication, empathy, and understanding different perspectives.)
• "Describe your ideal work environment and how you contribute to a positive team culture." (Align with Signeasy's stated values and collaborative approach.)
• "How do you stay updated on design trends and incorporate new technologies, like AI, into your workflow?" (Demonstrate curiosity and continuous learning.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning (introduction to Signeasy and your role), middle (showcasing key projects with detailed explanations), and end (summary of impact and Q&A).
• Focus on Impact: For each project, clearly articulate the business objective or marketing goal, your strategic design choices, and the resulting impact (e.g., increased engagement, brand recognition, conversion). Use metrics if available.
• Demonstrate Brand Ownership: Showcase how you've built or maintained brand consistency across multiple assets and platforms.
• Highlight Collaboration: Mention instances where you collaborated with other teams and how that process influenced the final design.
• Be Prepared for Live Design: If a live design exercise is part of the process, practice designing under time constraints using Figma, focusing on clarity and brand alignment.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, collaboration, and an understanding of how design drives business outcomes within a marketing context.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your updated resume and a link to your online portfolio through the Signeasy application portal.
• Portfolio Customization: Ensure your portfolio prominently features examples of marketing campaign assets, social graphics, UI mockups for marketing materials, and any work demonstrating brand system development. Tailor the project selection to highlight your experience in B2B SaaS and digital campaigns.
• Resume Optimization: Clearly articulate your 6-8 years of experience, focusing on achievements related to brand execution, campaign design, and collaboration with marketing teams. Use keywords like "Visual Design," "Brand Systems," "Figma," "Campaign Assets," and "B2B SaaS."
• Interview Preparation: Practice presenting your portfolio, focusing on the strategic thinking, process, and impact of your work. Be ready to discuss your experience with Figma, your approach to brand consistency, and how you collaborate with marketing stakeholders.
• Company Research: Thoroughly research Signeasy's current brand, products, marketing efforts, and company culture as described in their "EasyTribe" values. Understand their mission to contribute to a paperless world.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.