Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer Company: Mindbody (Playlist) Location: United States Job Type: Full-time Category: Marketing & Design Operations Date Posted: July 22, 2025 Experience Level: Mid-Senior Level (4-6 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of high-impact visual design assets across diverse channels including motion graphics, web, digital advertising, and content marketing.
• Collaborate cross-functionally with marketing channel leads, copywriters, fellow designers, and product marketing teams to conceptualize and execute innovative creative strategies.
• Drive the evolution and consistent application of the brand's visual identity through comprehensive style guides, design toolkits, and scalable visual systems.
• Independently manage project lifecycles and deliverables, demonstrating strong organizational skills and the ability to balance multiple complex initiatives concurrently.
• Mentor and guide junior designers, fostering a collaborative and growth-oriented environment to elevate the overall creative output of the design team.

📝 Enhancement Note: This role is positioned within the marketing and design operations function, focusing on the visual execution of go-to-market strategies. The emphasis on brand consistency, scalable systems, and cross-functional collaboration indicates a need for strong operational design thinking.

📈 Primary Responsibilities

• Conceptualize and execute visually compelling and on-brand design solutions for a wide array of marketing initiatives, encompassing motion graphics, web design, digital advertising creative, and content assets.
• Partner with stakeholders across marketing, product, and sales teams to translate business objectives and campaign strategies into effective visual communication.
• Develop and maintain comprehensive brand style guides, design toolkits, and asset libraries to ensure brand consistency and facilitate efficient design workflows across the organization.
• Proactively identify opportunities for design innovation and process improvement, proposing and implementing new design approaches and techniques to enhance creative output and efficiency.
• Manage multiple design projects simultaneously, from initial concept through final delivery, ensuring timely completion and adherence to quality standards.
• Mentor and provide constructive feedback to junior designers, fostering skill development and promoting best practices in visual design and brand stewardship.
• Stay abreast of industry design trends, emerging technologies, and competitor creative strategies to inform and inspire innovative design solutions.
• Champion the brand's visual identity, ensuring all creative output aligns with brand guidelines and contributes to a cohesive and impactful brand experience.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational oversight, common in senior design roles within fast-paced marketing environments. The emphasis on "scalable systems" and "style guides" points to a need for design operations rigor.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent practical experience. Experience: 4-6 years of dedicated experience in visual design, with a significant portion focused on working within B2B SaaS or high-growth marketing environments.

Required Skills:

• Proven expertise in visual design across multiple mediums, including motion graphics, web design, digital campaigns, and advertising collateral.
• A strong portfolio demonstrating a wide range of creative capabilities, pixel-perfect execution, and imaginative problem-solving across diverse design touchpoints.
• Fluency in industry-standard design software, including but not limited to Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), and Microsoft PowerPoint.
• Deep understanding of core design principles: typography, layout, color theory, visual hierarchy, and composition.
• Demonstrated ability to evolve and effectively extend visual identity systems within a dynamic brand context, ensuring consistency and scalability.
• Track record of proactively identifying and implementing new design methodologies, tools, or techniques to enhance creative output and efficiency.
• Excellent verbal and written communication skills, with the ability to articulate design concepts and rationale clearly to diverse audiences.
• Proven ability to collaborate effectively with cross-functional teams and stakeholders, including marketing, product, and sales departments.
• High degree of autonomy and self-direction, with the capacity to independently manage project timelines and deliverables.

Preferred Skills:

• Experience with UI/UX design principles and best practices, particularly as applied to web and digital product interfaces.
• Proficiency in motion design software beyond basic animation, such as Cinema 4D or similar 3D rendering tools.
• Familiarity with A/B testing methodologies for creative assets and an understanding of data-driven design optimization.
• Experience in developing and maintaining design systems or component libraries.
• Knowledge of content management systems (CMS) and their impact on visual asset deployment.

📝 Enhancement Note: The requirement for Figma and Adobe Creative Suite is standard. The mention of "evolving and extending visual systems" and "scalable systems" suggests that candidates with experience in design operations or managing design systems will be highly valued. The emphasis on motion design and B2B SaaS experience provides specific industry context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4-6 distinct projects that highlight expertise in visual design across various mediums (motion, web, digital campaigns, advertising).
• Each project should demonstrate a clear problem statement, your role in the solution, the design process employed, and the final outcome with measurable impact where possible.
• Include examples of how you have evolved or maintained brand consistency across different touchpoints and campaigns.
• Specifically highlight projects involving the creation or application of style guides, design toolkits, or scalable design systems.
• Demonstrate proficiency in Figma and Adobe Creative Suite through the quality and technical execution of your work.
• If applicable, include examples of motion graphics projects that showcase creative storytelling and technical skill.

Process Documentation:

• Be prepared to discuss your design process, including how you approach project kickoff, research, conceptualization, iteration, feedback incorporation, and final delivery.
• Be ready to explain how you manage project timelines and prioritize tasks when handling multiple complex projects simultaneously.
• Articulate your approach to collaborating with non-design stakeholders and incorporating their feedback while maintaining design integrity.
• Discuss your methods for ensuring brand consistency and adherence to visual identity guidelines across all design outputs.

📝 Enhancement Note: For a Senior Visual Designer role, the portfolio is critical. The emphasis on "scalable systems," "style guides," and "design toolkits" suggests that candidates who can demonstrate operational efficiency in their design output will be preferred. The ability to discuss process and methodology is as important as the final visuals.

💵 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (United States)

Benefits:

• Performance Bonus: Opportunity to earn bonuses based on individual and company performance.
• Stock Options: Potential to receive equity in the company, aligning personal success with company growth.
• Comprehensive Benefits Package: Includes health, dental, and vision insurance, and potentially other wellness-related perks.
• Incentive Compensation Plans: Participation in various incentive programs that reward achievement against specific goals.

Working Hours: The role is structured around a standard 40-hour work week, common for full-time positions in the US tech and marketing sectors. While specific hours may vary based on project needs and team collaboration, a consistent presence during core business hours is expected for an on-site role.

📝 Enhancement Note: The salary range provided is for the United States and is a base salary. The additional components like performance bonuses and stock options contribute to the total compensation package, which is typical for senior roles in SaaS companies. The "on-site" nature implies a standard work week, though flexibility may exist.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), Fitness & Wellness Technology. Playlist operates within the rapidly evolving digital wellness and fitness sector, connecting users with physical experiences. Mindbody, a core brand within Playlist, focuses on empowering wellness businesses through technology. Company Size: While specific numbers for "Playlist" as the parent company aren't provided, Mindbody has historically been a significant player in its market, suggesting a mid-to-large size organization with established processes and a notable market presence. This implies a structured environment with opportunities for impact. Founded: Mindbody was founded in 2001, indicating a company with a long history of innovation and adaptation in the wellness tech space. This longevity suggests a stable yet forward-thinking culture.

Team Structure:

• The Senior Visual Designer likely sits within a broader Marketing or Creative department.
• This team may include other designers (graphic, motion, UI/UX), copywriters, content strategists, and channel marketing specialists.
• The role reports into a Design Lead or Marketing Director, with significant collaboration expected with channel leads and product marketing managers.
• Cross-functional collaboration is a key aspect, involving close partnerships with product marketing, content creators, and potentially product management teams.

Methodology:

• Data-driven decision-making is likely a core operational principle, influencing creative strategy and campaign execution.
• Agile or iterative development methodologies may be employed for creative projects, allowing for flexibility and continuous improvement.
• Emphasis on brand consistency and user experience will guide design and marketing operations.
• Collaborative workflows and feedback loops are essential for ensuring alignment and quality across all creative outputs.

Company Website: https://www.mindbodyonline.com/

📝 Enhancement Note: Understanding Mindbody's position as a leading wellness tech provider helps frame the design operations context. The company's history suggests a culture that values both innovation and established brand integrity, impacting how design systems and visual identities are managed.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual Designer role, indicating a level of expertise and responsibility beyond junior or mid-level positions. It implies the ability to lead projects, mentor others, and contribute strategically to the brand's visual direction. Reporting Structure: The Senior Visual Designer will likely report to a Design Manager, Creative Director, or Head of Marketing. They will collaborate closely with various channel leads (e.g., Digital Marketing Manager, Content Marketing Manager) and product marketing managers. Operations Impact: The role directly impacts marketing effectiveness by creating compelling visual assets that drive engagement, brand perception, and ultimately, customer acquisition and retention. Strong visual operations ensure consistent brand messaging across all touchpoints, supporting sales enablement and customer journey optimization.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Art Director role, managing a team of designers and setting the creative vision.
• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, brand systems, or digital product design.
• Cross-functional Exposure: Gain broader experience by working on projects with product, engineering, and sales teams, understanding the full business lifecycle.
• Strategic Contribution: Contribute to high-level brand strategy discussions and the development of creative frameworks and operational processes for the design team.
• Mentorship: Develop leadership and coaching skills by mentoring junior designers, a key responsibility for senior roles.

📝 Enhancement Note: The "Senior" title positions this role as a stepping stone towards leadership within operations-focused design teams. The growth opportunities are tied to both creative specialization and management responsibilities, common in mature organizations.

🌐 Work Environment

Office Type: The job description implies an on-site role, suggesting a traditional office environment with shared workspaces and collaborative areas. Office Location(s): While the location is listed as "United States," specific office locations are not detailed. Candidates should assume a physical presence will be required at one of Mindbody's primary office locations.

Workspace Context:

• The workspace is likely designed to foster collaboration, with meeting rooms, open-plan areas, and potentially dedicated quiet zones for focused design work.
• Access to standard office technology and design software will be provided to support workflow efficiency.
• Opportunities for informal and formal collaboration with marketing, product, and other design team members will be readily available.
• The environment is expected to be fast-paced and dynamic, typical of technology companies.

Work Schedule: The role is likely to adhere to standard business hours, with the expectation of being present in the office to facilitate in-person collaboration and project work. Flexibility may be offered based on team and project needs, but the primary arrangement is on-site.

📝 Enhancement Note: The "on-site" requirement is crucial for this role. It suggests a preference for in-person collaboration, which can be beneficial for visual design roles requiring spontaneous brainstorming and feedback sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Expect an initial phone call to discuss experience, qualifications, and cultural fit.
• Portfolio Review & Creative Challenge: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, and how they've handled challenges. A design exercise or creative challenge may be given, focusing on a specific marketing scenario or brand application.
• Team Interviews: Interviews with potential peers and stakeholders (e.g., other designers, marketing leads) to assess collaboration skills, communication, and alignment with team dynamics.
• Hiring Manager Interview: A final interview with the hiring manager to discuss strategic contributions, leadership potential, and overall fit for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this Senior Visual Designer role, emphasizing B2B SaaS and motion graphics if possible.
• Tell a Story: For each project, clearly articulate the problem you were solving, your role, the process you followed (including tools and methodologies), and the measurable impact of your work. Use visuals to support your narrative.
• Showcase Brand Systems: Include examples of how you've applied and evolved brand guidelines, style guides, or design systems to ensure consistency and scalability.
• Highlight Motion Expertise: If motion graphics are a key part of your portfolio, ensure these pieces are easily accessible and that you can speak to their creative and technical aspects.
• Prepare for a Challenge: Be ready for a potential design exercise that tests your ability to quickly grasp a brief, apply brand principles, and deliver a thoughtful visual solution under time constraints.

Challenge Preparation:

• Understand the Brand: Thoroughly research Mindbody and Playlist's current branding, visual identity, and marketing campaigns.
• Consider the Audience: Think about the B2B SaaS context and the target audience for Mindbody's services when approaching any design challenge.
• Focus on Process: Demonstrate a clear, logical design process, even in a timed exercise. Articulate your thinking and rationale.
• Prioritize Clarity and Impact: Ensure your design solutions are visually clear, on-brand, and effectively communicate the intended message.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should prepare to not only showcase their visual output but also articulate their design process, understanding of brand operations, and ability to mentor. The potential design challenge requires preparation focused on brand application and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX workflows. Proficiency in creating and managing design systems within Figma is highly valuable.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, digital painting, and asset creation.
  • Illustrator: For vector graphics, logo design, icon creation, and layout.
  • After Effects: Crucial for motion graphics, animation, and visual effects for digital campaigns and content.
  • Premiere Pro: For video editing and post-production, potentially used for marketing video assets.
• Microsoft PowerPoint: For creating presentations and potentially some visual assets for internal or external use.

Analytics & Reporting:

• While not explicitly listed as a direct requirement for the designer, understanding how to use analytics tools to inform design decisions (e.g., A/B testing results) is beneficial. Familiarity with tools like Google Analytics or platform-specific analytics dashboards could be advantageous.

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but understanding how design assets are deployed through marketing automation platforms or CRM systems (e.g., email marketing, social media scheduling) would be helpful context.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The emphasis on motion graphics points to a strong need for expertise in After Effects. Understanding how these tools integrate into a broader marketing technology stack is a plus.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across teams to achieve common goals, sharing knowledge and feedback openly.
• Creativity & Innovation: Encouraging new ideas and pushing creative boundaries while staying aligned with brand strategy and business objectives.
• Excellence & Quality: A commitment to delivering high-quality work, paying attention to detail and ensuring pixel-perfect execution.
• Efficiency & Scalability: Developing design solutions and processes that are efficient to produce and scalable across various platforms and campaigns.
• Growth Mindset: A culture that supports continuous learning, skill development, and embracing new challenges.

Collaboration Style:

• Cross-functional Integration: Active participation in cross-departmental meetings and projects, ensuring design perspectives are integrated early in the process.
• Constructive Feedback: Openness to giving and receiving constructive feedback from peers and stakeholders to refine designs and improve processes.
• Shared Ownership: A sense of collective responsibility for the brand's visual output and marketing success.
• Agile Approach: Adapting to changing priorities and project scopes with flexibility and a problem-solving attitude.

📝 Enhancement Note: The values suggest a culture that balances creative freedom with structured operational processes. Collaboration and a commitment to quality are key themes, important for any operations-focused role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively pushing creative boundaries while strictly adhering to established brand guidelines and visual systems requires a nuanced approach.
• Managing Multiple Stakeholder Needs: Juggling diverse feedback and requirements from various departments (marketing, product, sales) while maintaining design integrity and project timelines.
• Keeping Pace with Evolving Trends: Staying current with visual design trends, motion graphics techniques, and marketing platform best practices in a fast-moving industry.
• Scaling Design Systems: Ensuring design systems are robust, adaptable, and effectively implemented across a growing number of touchpoints and campaigns.

Learning & Development Opportunities:

• Advanced Motion Graphics Training: Opportunities to deepen expertise in animation, storytelling through motion, and potentially explore 3D design.
• Design System Management Workshops: Learning best practices for building, maintaining, and scaling design systems for maximum efficiency and consistency.
• Cross-functional Project Exposure: Gaining insights into product development, marketing strategy, and sales operations through participation in broader company initiatives.
• Mentorship Programs: Access to senior designers or leaders for guidance on career development, skill enhancement, and leadership growth.
• Industry Conferences & Webinars: Opportunities to attend relevant design and marketing conferences to stay updated on industry trends and network with peers.

📝 Enhancement Note: The challenges are typical for senior roles in dynamic marketing environments, emphasizing the need for strong organizational skills and adaptability. Growth opportunities are geared towards deepening expertise and expanding influence within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a comprehensive visual identity system for a new campaign or product launch. How do you ensure scalability and consistency?" (Focus on process, brand operations, and system thinking).
• "How do you balance delivering high-quality, creative work with tight deadlines and multiple stakeholder requests?" (Focus on time management, prioritization, and stakeholder management).
• "Walk us through a motion graphics project that you're particularly proud of. What was the objective, your role, the creative challenges, and the outcome?" (Showcase technical skills, creative storytelling, and impact).
• "How do you approach mentoring junior designers and fostering a collaborative team environment?" (Assess leadership potential and team contribution).
• "Describe a time you had to advocate for a design decision that was met with resistance. How did you handle it?" (Evaluate communication, persuasion, and problem-solving skills).

Company & Culture Questions:

• "What excites you about Mindbody/Playlist and our mission in the wellness industry?" (Demonstrate research and genuine interest).
• "How do you stay updated on the latest design trends and technologies relevant to SaaS marketing?" (Showcase proactivity and industry awareness).
• "Describe your ideal work environment and how you contribute to a positive team culture." (Assess cultural fit and collaborative approach).

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio presentations logically, starting with an overview of your background, then delving into 3-5 key projects with clear problem/solution/outcome structures.
• Highlight Process: For each project, explicitly discuss your design process, decisions made, tools used, and how you incorporated feedback. This demonstrates operational thinking.
• Quantify Impact: Where possible, use data and metrics to illustrate the success of your designs (e.g., increased engagement, click-through rates, brand recall).
• Showcase Brand System Work: Dedicate specific slides or sections to demonstrate your ability to manage and evolve visual identities and design systems.
• Be Ready for Questions: Anticipate questions about your design choices, problem-solving approaches, and collaboration experiences.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also operational efficiency, process thinking, and the ability to contribute strategically to brand consistency and marketing effectiveness.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Playlist's careers page.
• Portfolio Customization: Tailor your portfolio to highlight projects that showcase your experience in motion graphics, B2B SaaS marketing, and brand system development. Ensure it’s easily navigable and professionally presented.
• Resume Optimization: Update your resume to clearly articulate your 4-6 years of experience, focusing on achievements and responsibilities relevant to visual design operations, brand consistency, and cross-functional collaboration. Use keywords like "visual design," "motion graphics," "Figma," "Adobe Creative Suite," "brand systems," and "marketing campaigns."
• Interview Preparation: Practice articulating your design process, how you handle feedback, and your experience mentoring junior designers. Prepare specific examples for behavioral questions that demonstrate your problem-solving and collaboration skills.
• Company Research: Thoroughly research Mindbody and Playlist's mission, values, and recent marketing efforts. Understand their brand aesthetic and target audience to inform your interview responses and potential creative challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.