Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: GlossGenius

Location: Hybrid - New York City, New York, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2025-08-11T14:09:49

Experience Level: Senior (7+ years implied, 10+ years in AI analysis)

Remote Status: Hybrid (2 days/week in office)

🚀 Role Summary

• Spearhead creative design initiatives across brand marketing, web, performance campaigns, and video content, ensuring a cohesive and impactful brand narrative.

• Develop and evolve scalable brand and visual identity systems, translating business objectives into compelling creative strategies and high-quality visual assets for diverse touchpoints.

• Integrate principles of motion design and video into visual outputs, enhancing user engagement and brand storytelling.

• Collaborate closely with cross-functional teams, including marketing, product, and events, to maintain brand consistency and deliver integrated creative solutions aligned with business goals and customer understanding.

📝 Enhancement Note: While the title is "Senior Visual Designer," the responsibilities and emphasis on brand strategy, cross-functional collaboration, and translating business objectives into creative strategies strongly indicate a role that interfaces closely with marketing operations and GTM initiatives. The focus on performance campaigns and brand campaigns suggests a need to understand and execute on data-driven creative strategies.

📈 Primary Responsibilities

• Lead the end-to-end creative execution for brand marketing campaigns, website design updates, performance marketing assets, event collateral, and video content.

• Develop, maintain, and scale comprehensive brand and visual identity systems that ensure consistency and impact across all customer touchpoints.

• Translate abstract concepts and strategic objectives into tangible, high-quality visual assets suitable for both digital platforms and physical experiences.

• Incorporate motion design principles and video production considerations into visual asset creation to elevate user experience and brand differentiation.

• Partner with Marketing, Product, and Events teams to ensure all creative deliverables are aligned with overarching brand strategy, campaign goals, and business objectives.

• Maintain meticulous attention to detail in all visual outputs, from initial concept to final delivery, while adapting to fast-paced project timelines.

• Enhance brand perception by blending aesthetics from the tech industry with the nuances of the beauty and wellness sectors, informed by deep customer understanding.

📝 Enhancement Note: The responsibilities imply a need for strategic thinking beyond pure visual execution. The emphasis on "translating business objectives into creative strategies" and collaborating with marketing/product teams suggests this role is integral to the Go-To-Market (GTM) process, requiring an understanding of how creative assets support broader business goals and campaign performance.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Visual Designer role.

Experience: 7+ years of dedicated experience in branding and visual design, with a proven track record of leading creative projects and developing impactful visual systems. Prior agency or in-house brand experience within a fast-paced environment is preferred.

Required Skills:

• Expert proficiency in industry-standard design software, with a strong emphasis on Figma for collaborative design and system development.

• Deep understanding of modern design tools, emerging trends, and best practices in visual design and branding.

• Proven ability to create and implement scalable design systems, ensuring brand consistency across diverse platforms and touchpoints.

• Exceptional aesthetic judgment and technical skill in typography, color theory, layout composition, and overall visual craft.

• Demonstrated experience in brand strategy development and visual identity system creation.

Preferred Skills:

• Proficiency in After Effects or similar motion design and video editing tools for creating dynamic visual content and animations.

• Experience in performance marketing design, understanding how to create visually compelling assets that drive engagement and conversion.

• Familiarity with UX/UI principles to ensure visual design complements user experience.

• Experience working within a hybrid work model and collaborating effectively with remote and in-office team members.

📝 Enhancement Note: The explicit mention of Figma and preferred After Effects proficiency highlights key technical skills crucial for this role. The "7+ years" requirement positions this as a senior-level position, demanding demonstrated leadership in design execution and strategic contribution. The AI analysis suggesting "10+ years" may reflect an interpretation of the breadth of responsibilities and the need for deep expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in branding and visual design, showcasing the candidate's ability to define and execute visual identities.

• Evidence of leading and executing creative projects from concept to completion across various mediums (web, marketing collateral, video).

• Examples of design system development and application, illustrating how systems were implemented and scaled across different channels.

• Case studies or project examples that highlight problem-solving through design, demonstrating how visual solutions addressed specific business objectives or user needs.

Process Documentation:

• While not a formal requirement, candidates are expected to articulate their design process clearly, including:

  • Workflow design and optimization: How they approach project initiation, concept development, iteration, and final delivery.

  • System implementation methods: How they ensure design systems are adopted and maintained by various stakeholders.

  • Measurement and performance analysis: How they assess the effectiveness of their design work, particularly in the context of marketing and brand campaigns.

📝 Enhancement Note: For a Senior Visual Designer role interacting with marketing and GTM, a portfolio that showcases not just aesthetic output but also strategic thinking, process, and impact is critical. The ability to articulate how design contributes to business objectives and how design systems are managed is key.

💵 Compensation & Benefits

Salary Range: The target base salary for this role in New York is between $150,000 and $185,000 per year. This range is subject to change and dependent on factors such as skills, experience, location, and education. The total compensation package also includes equity.

Benefits:

• Flexible Paid Time Off (PTO)

• Competitive health and dental insurance options, with GlossGenius contributing to premiums.

• Specialized benefits for fertility and adoption through Carrot and Kindbody.

• Generous, fully-paid parental leave policy.

• Eligibility for 401k contributions from the first day of employment.

• Annual stipend for professional development and learning expenses.

• Pre-tax commuter benefits.

• Dependent Care Flexible Spending Account (FSA).

• Home office support to facilitate effective remote work.

• Opportunities for team bonding, including potential in-person gatherings throughout the year.

Working Hours: While not explicitly stated, a standard full-time role typically involves approximately 40 hours per week. Given the hybrid nature, employees are expected to be in the NYC office on Tuesdays and Thursdays.

📝 Enhancement Note: The salary range provided is specific to New York City, reflecting market rates for senior design roles. The comprehensive benefits package indicates a commitment to employee well-being and professional growth, which are attractive factors for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: GlossGenius operates in the fintech and SMB software sector, specifically serving entrepreneurs in the beauty and wellness industries. This unique positioning combines elements of financial technology, business management software, and consumer brand appeal.

Company Size: GlossGenius is a growing company, supporting over 95,000 small business owners. While exact employee count isn't provided, this scale suggests a dynamic, well-resourced startup environment that is past its initial seed stages and likely has established processes but retains agility.

Founded: The founding date is not provided, but its current scale implies a company with several years of operational history and product development.

Team Structure:

• The Senior Visual Designer will report directly to the Creative Director, indicating a clear leadership structure within the creative function.

• The role involves significant cross-functional collaboration with teams such as Marketing, Product, and Events, suggesting a matrixed or project-based team interaction model.

Methodology:

• GlossGenius emphasizes a data-driven approach to empowering entrepreneurs, suggesting that design decisions, particularly in performance marketing, are informed by analytics and customer insights to drive business outcomes.

• The company's focus on offering a comprehensive business management suite implies a commitment to workflow optimization and efficiency for its users, a principle likely mirrored internally in its own operational processes.

• The brand's success in the beauty and wellness space indicates a focus on aesthetic appeal and customer-centric design, aiming to create intuitive and engaging experiences.

Company Website: https://glossgenius.com/

📝 Enhancement Note: Understanding GlossGenius's dual focus on fintech and SMB software within the beauty/wellness niche is crucial. This context informs the expected design aesthetic (sophisticated, user-friendly, possibly blending tech and lifestyle) and the strategic importance of visual design in driving customer acquisition and retention for their platform users.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual Designer role, indicating a significant level of autonomy, responsibility, and expected contribution to strategic creative decisions. It implies a level of expertise that allows for leading projects and influencing creative direction.

Reporting Structure: The role reports to the Creative Director, providing direct mentorship and guidance. Collaboration will extend across various departments, offering exposure to different business functions and strategic initiatives.

Operations Impact: Visual design at GlossGenius is positioned as a strategic driver for marketing and brand initiatives. The Senior Visual Designer will directly impact customer acquisition through performance marketing campaigns, brand perception through marketing collateral and web presence, and overall brand cohesion across all touchpoints. This role is instrumental in translating business objectives into visually compelling narratives that resonate with the target audience and support revenue growth.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in motion design and video, given it's a preferred skill and mentioned in responsibilities.

• Leadership Development: Opportunity to mentor junior designers, lead creative projects, and potentially influence the evolution of the brand's visual language as the company scales.

• Cross-functional Exposure: Gaining deeper understanding of product marketing, GTM strategies, and performance analytics through close collaboration with other departments.

• Strategic Input: Contributing to the refinement of brand strategy and visual identity systems, offering a chance to shape the company's visual future.

📝 Enhancement Note: The Senior level suggests opportunities for leadership and strategic input, moving beyond execution to influencing the overall brand vision. The hybrid nature and company growth also present chances for evolving responsibilities and expanding skill sets within a dynamic environment.

🌐 Work Environment

Office Type: The role is based in a hybrid model in New York City, requiring 2 days per week in the office. This suggests a modern office environment designed to foster collaboration and innovation.

Office Location(s): New York City, New York, United States. Specific office address is not provided, but it's assumed to be accessible for commuting professionals.

Workspace Context:

• The office environment is likely designed to be collaborative, facilitating interaction with the Creative Director and cross-functional teams on Tuesdays and Thursdays.

• Access to necessary design tools and technology will be provided, supporting the creation of high-quality visual assets.

• Opportunities for direct, in-person interaction with colleagues in marketing, product, and other departments will be available during office days, fostering a strong sense of team and shared purpose.

Work Schedule: A standard full-time work schedule is implied, with the flexibility of a hybrid model. While specific hours aren't detailed, operations professionals are expected to manage their time effectively to meet project deadlines and collaborate during core working hours.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring self-discipline and effective communication for remote collaboration, while also valuing in-person interaction for team building and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio by a recruiter or hiring manager to assess foundational qualifications and alignment with the role's requirements.

• Portfolio Review & Creative Discussion: A dedicated session with the Creative Director (and potentially other design leads) to thoroughly review the portfolio, discuss design philosophy, process, and how past work aligns with GlossGenius's brand and needs. Expect questions about specific projects, challenges faced, and solutions implemented.

• Cross-functional Interviews: Interviews with key stakeholders from Marketing, Product, or other relevant departments to assess collaboration style, communication skills, and ability to translate business needs into creative outputs.

• Skills Assessment/Challenge (Potential): A design challenge or exercise may be given to evaluate practical skills, problem-solving abilities, and approach to a specific design problem relevant to GlossGenius.

• Final Interview: Potentially with a senior leader (e.g., Head of Marketing, Head of Creative) to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work that highlights branding, visual identity, campaign design, and any motion/video experience.

• Tell a Story: For each project, clearly articulate the problem statement, your role, the process you followed, the creative decisions made, and the impact or results achieved. Use case study format.

• Highlight Systems Thinking: Include examples of design systems you've worked with or developed, demonstrating your understanding of scalability and consistency.

• Showcase Versatility: Include a range of work that demonstrates your ability to adapt your style and approach to different campaign types (performance, brand) and channels.

• Prepare for Motion/Video: If you have motion design or video experience, ensure this is prominently featured and be ready to discuss your approach to these mediums.

• Focus on Impact: Whenever possible, quantify the results of your design work (e.g., improved conversion rates, increased engagement, brand recognition metrics).

Challenge Preparation:

• Understand the Brand: Thoroughly research GlossGenius's current brand, target audience, and competitive landscape.

• Think Strategically: Be prepared to not just design, but to explain the strategic thinking behind your design choices, how they align with business goals, and how they address user needs.

• Practice Presentation: Rehearse presenting your portfolio and any potential challenge responses concisely and effectively, focusing on clarity and impact.

📝 Enhancement Note: The emphasis on a strong portfolio is paramount. Candidates should be prepared to discuss their design process, strategic thinking, and the quantifiable impact of their work, particularly in areas relevant to marketing campaigns and brand building.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for design creation, prototyping, and collaborative design system management.

• Adobe Creative Suite: Likely expected for advanced image editing, illustration, and layout, including:

  • Photoshop
  • Illustrator

• Motion Design/Video Tools (Preferred):

  • After Effects: For creating animations, motion graphics, and video content.

  • Premiere Pro (or similar): For video editing. Analytics & Reporting: While the designer may not directly manage analytics, understanding how to interpret and design for performance metrics is key. Familiarity with tools like Google Analytics, Amplitude, or similar platforms is beneficial for understanding campaign effectiveness.

CRM & Automation: Exposure to CRM systems (like Salesforce, HubSpot) and marketing automation platforms (like Marketo, Mailchimp) can be advantageous for understanding how visual assets are deployed in customer journeys.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. Experience with After Effects is a significant plus, indicating the company's interest in dynamic visual content. An understanding of how design impacts performance metrics is also valuable.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of small business owners in the beauty and wellness industry.

• Innovation & Agility: Embracing new ideas and adapting to a fast-paced market, encouraging experimentation in creative approaches.

• Collaboration: Working effectively across departments to achieve shared goals, valuing teamwork and open communication.

• Excellence & Craftsmanship: Maintaining high standards for quality, detail, and aesthetic appeal in all work produced.

• Impact-Driven: Focusing on how creative work contributes to business objectives and supports the success of GlossGenius and its users.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, product, and events teams, requiring clear communication and a shared understanding of objectives.

• Feedback-Oriented: A culture that likely values constructive feedback to refine designs and improve outcomes.

• Shared Ownership: Encouraging a sense of collective responsibility for brand consistency and creative success across the organization.

📝 Enhancement Note: The company values suggest a dynamic, collaborative environment where design is seen as a critical contributor to business success, with a strong emphasis on customer understanding and high-quality output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Tech and Lifestyle Aesthetics: Effectively merging the functional, precise aspects of tech design with the aesthetic, emotive qualities of the beauty/wellness industry.

• Rapid Growth Environment: Adapting to evolving brand guidelines and project demands in a fast-growing company.

• Cross-functional Alignment: Ensuring a consistent brand message and visual identity across diverse teams and initiatives.

• Performance vs. Brand: Delivering creative that performs well in marketing campaigns while upholding strong brand integrity.

Learning & Development Opportunities:

• Advanced Motion Design: Deepening skills in After Effects and video storytelling through hands-on project work.

• Brand Strategy Refinement: Contributing to the evolution of GlossGenius's visual brand language.

• Industry Exposure: Gaining insights into the fintech and SMB software space, as well as the beauty and wellness market.

• Cross-departmental Learning: Understanding the strategic drivers behind marketing, product development, and business operations.

📝 Enhancement Note: This role offers a unique challenge in blending diverse aesthetic sensibilities and provides significant opportunities for professional growth by contributing to a rapidly evolving brand.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual identity system for a brand that straddles the tech and beauty/wellness industries?" (Focus on process, research, and balancing aesthetics.)

• "Describe a time you had to translate a complex business objective into a creative campaign. What was your process, and what was the outcome?" (Highlight problem-solving, strategic thinking, and impact.)

• "How do you ensure brand consistency across multiple channels and touchpoints, especially when collaborating with different teams?" (Discuss design systems, communication, and process.)

Company & Culture Questions:

• "What excites you about GlossGenius's mission and its position in the market?" (Demonstrate research and genuine interest.)

• "How do you approach collaboration with non-designers, such as product managers or marketers?" (Showcase communication and empathy.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your career and design philosophy. Then, dive into 2-3 key projects that best represent your skills for this role.

• Case Study Focus: For each project, clearly define the objective, your role, the challenges, your design process, key visual decisions, and the results achieved. Use clear visuals and concise explanations.

• Figma & Motion Emphasis: Be prepared to discuss your Figma workflow and any motion/video design work in detail. If applicable, show interactive prototypes.

• Brand Alignment: Explain how your past work demonstrates an understanding of brand strategy and how you would apply that to GlossGenius.

• Conciseness: Respect the interviewer's time. Aim for clear, impactful presentations that get straight to the point.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a clear design process, brand awareness, and the ability to collaborate effectively. Highlighting achievements with quantifiable results will be crucial.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided Greenhouse link.

• Portfolio Preparation: Curate a portfolio that prominently features your strongest branding, visual identity, and campaign design work. Ensure it includes examples that demonstrate your understanding of design systems and, if applicable, motion design. Focus on case studies that clearly articulate your process and the impact of your designs.

• Resume Optimization: Tailor your resume to highlight your 7+ years of experience in visual and brand design, emphasizing leadership in creative projects and proficiency in tools like Figma. Quantify achievements where possible.

• Company Research: Thoroughly research GlossGenius's brand, mission, target audience, and recent marketing efforts. Understand their unique position in the market and how their visual identity currently communicates their value proposition.

• Prepare for Design Discussion: Be ready to articulate your design philosophy, explain your creative process, and discuss how your skills and experience align with the specific requirements and challenges of this role at GlossGenius.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.