Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer Company: Galileo Location: Burlingame, California, US (Hybrid) Job Type: Salaried Full-Time Category: Marketing / Creative Operations Date Posted: 2025-11-04 Experience Level: 5+ Years Professional Experience Remote Status: Hybrid

🚀 Role Summary

• Brand Stewardship: Lead the evolution and consistent application of Galileo's visual identity system across all marketing touchpoints, ensuring a cohesive and sophisticated brand presence.
• Strategic Design Execution: Drive the visual design strategy for marketing campaigns, website, digital assets, and sales enablement materials, translating complex B2B technology concepts into clear, compelling visuals.
• Creative Ownership: Take ownership of the visual expression of the brand, providing art direction and ensuring high-impact creative output that resonates with AI builders and enterprise decision-makers.
• Cross-Functional Collaboration: Partner effectively with marketing, product, and sales teams, as well as external vendors, to deliver exceptional creative work that aligns with business objectives.

📝 Enhancement Note: While the role is Senior Visual Designer, the emphasis on B2B technology marketing, translating complex concepts, and working with sales enablement materials suggests a strong connection to GTM (Go-To-Market) operations. The ability to create "compelling visual stories" and "high-impact designs" indicates a need for strategic thinking beyond pure aesthetics, aligning with operations' focus on driving measurable outcomes.

📈 Primary Responsibilities

• Brand Identity Evolution: Own, evolve, and meticulously maintain Galileo's visual identity system, ensuring brand consistency across all marketing channels.
• Creative Direction & Articulation: Provide clear art direction for marketing campaigns, creative projects, and external agencies/vendors, ensuring alignment with brand guidelines and strategic goals.
• Website & Digital Experience Design: Lead the visual design and user experience of Galileo's marketing website, landing pages, and other digital platforms, optimizing for engagement and conversion.
• Marketing Collateral Development: Design impactful and engaging materials for both digital and print, including presentations, white papers, case studies, social media graphics, and email campaigns.
• Event & Trade Show Visuals: Create compelling booth graphics, signage, promotional materials, and digital assets for industry events and trade shows to maximize brand visibility and impact.
• Sales Enablement Asset Creation: Develop visually persuasive sales presentations, pitch decks, and leave-behind materials that effectively communicate Galileo's value proposition to enterprise clients.
• Design System Management: Maintain, expand, and champion the use of Galileo's design system to ensure scalability, efficiency, and consistent brand application across all creative outputs.
• Cross-Departmental Collaboration: Work closely with content creators, product marketers, demand generation specialists, and sales teams to understand project requirements and deliver design solutions that meet business objectives.
• Technical Concept Visualization: Translate intricate technical concepts related to AI and enterprise software into easily understandable and visually appealing graphics and diagrams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and tactical execution across various GTM channels. The emphasis on "translating complex technical concepts" and creating "visually compelling sales presentations" points towards the need for a designer who understands how design directly supports sales and marketing objectives, a key aspect of revenue operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a closely related field. Experience: 5+ years of professional visual design experience, with a minimum of 3 years specifically within B2B technology or enterprise software environments. Experience in a growth-stage tech startup is considered a significant plus.

Required Skills:

• Brand Design Expertise: Proven ability to establish, evolve, and maintain comprehensive visual identity systems.
• Digital Design Proficiency: Expertise in designing for responsive websites, landing pages, and digital marketing assets.
• Graphic Design Fundamentals: Strong understanding of typography, color theory, layout, grid systems, and visual hierarchy.
• Software Proficiency: Expert-level command of Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Communication & Collaboration: Excellent verbal and written communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams (marketing, product, sales).
• Technical Concept Translation: Ability to visually communicate complex technical information clearly and effectively to diverse audiences.
• Portfolio Excellence: An outstanding portfolio showcasing diverse projects across brand design, digital design, and print design, with a focus on B2B technology.
• Design System Development: Proven experience in creating, documenting, and implementing design systems for consistency and scalability.

Preferred Skills:

• Motion Design: Skills in motion graphics or animation for digital assets and marketing campaigns.
• UX/UI Principles: Familiarity with UX/UI design principles to inform web and digital product design.
• Content Marketing Understanding: Awareness of content marketing strategies and how visual design supports content goals.
• Sales Process Acumen: Understanding of the B2B sales cycle and how sales enablement materials contribute to pipeline progression.

📝 Enhancement Note: The requirements emphasize both creative talent and a strategic understanding of B2B technology marketing. The "5+ years of professional visual design experience, with at least 3 years in B2B technology or enterprise software" combined with the need to "translate complex technical concepts" and create "sales enablement assets" indicates a role that requires a designer who can directly contribute to GTM strategy and execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase examples of developing or evolving visual identity systems, detailing the process, rationale, and impact.
• Digital Design Projects: Present a range of website designs, landing pages, and digital marketing collateral, highlighting responsive design considerations and user engagement.
• B2B Technology Focus: Include specific examples of designs created for B2B technology companies, demonstrating an understanding of their unique communication needs and target audiences.
• Sales Enablement Examples: Feature visually compelling sales presentations, pitch decks, or one-pagers that effectively convey complex solutions and drive prospect interest.
• Design System Components: If available, demonstrate experience with creating or contributing to design systems, showing components, guidelines, and their application.
• Problem/Solution Framework: For key projects, articulate the design challenge, the strategic approach taken, and the measurable outcomes or impact achieved.

Process Documentation:

• Brand Guideline Development: Evidence of creating or contributing to brand style guides that define visual elements, tone, and usage.
• Workflow Design: Demonstrated ability to manage design projects from brief to final delivery, outlining project management methodologies and collaboration touchpoints.
• System Implementation: Examples of how design systems were implemented and maintained to ensure brand consistency across multiple platforms and collateral types.
• Impact Measurement: While not always a direct design output, articulate how your designs have contributed to business objectives such as brand recognition, lead generation, or sales conversion.

📝 Enhancement Note: For a role like this, the portfolio is critical. The emphasis on B2B technology, sales enablement, and translating complex concepts means the portfolio should go beyond aesthetics to demonstrate strategic thinking and a clear understanding of how design supports GTM objectives. Applicants should be prepared to discuss the "why" behind their design choices and their impact on business goals.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Visual Designers with 5+ years of experience in the San Francisco Bay Area (Burlingame, CA), the estimated annual salary range is $120,000 - $160,000. This range can vary based on the candidate's specific experience, skills, and the final scope of responsibilities.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.
• Retirement Savings Plan: 401(k) or similar plan, potentially with company match.
• Generous Paid Time Off: Vacation days, sick leave, and paid holidays.
• Professional Development: Opportunities for training, conferences, and skill enhancement.
• Hybrid Work Environment: Flexibility to balance on-site collaboration with remote work.
• Stock Options/Equity: Potential for equity in a growth-stage tech company.
• Commuter Benefits: Assistance with transportation costs to the office.

Working Hours: Standard full-time work week, estimated at 40 hours per week. The hybrid arrangement allows for flexibility in scheduling, with expectations for regular in-office collaboration.

📝 Enhancement Note: Salary estimate is based on data for Senior Visual Designer roles in the Burlingame, California area, factoring in the required 5+ years of experience and specialization in B2B technology. Benefits are typical for full-time roles at growth-stage tech companies in the Bay Area.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Technology / Enterprise Software (specifically AI infrastructure and platforms). Galileo operates in a rapidly evolving sector crucial for modern enterprise development. Company Size: Growth-stage tech startup. This implies a dynamic, fast-paced environment with opportunities for significant impact and rapid scaling of operations. Founded: Information not provided, but as a growth-stage startup, it suggests a company that has moved past the initial seed stage and is focusing on market expansion and operational refinement.

Team Structure:

• Marketing Team Lead: The Senior Visual Designer will report to a Marketing leader, likely the Head of Marketing or Marketing Director.
• Cross-Functional Collaboration: Close working relationships with Product Marketing, Demand Generation, Content, and Sales teams.
• Creative Resources: May involve working with external agencies or freelancers for specialized tasks (e.g., video production, advanced animation).

Methodology:

• Data-Informed Creativity: Combining creative vision with an understanding of marketing analytics and user behavior to inform design decisions.
• Agile Project Management: Likely employing agile methodologies for project execution, allowing for flexibility and iteration.
• Brand Consistency Focus: Strong emphasis on maintaining a unified brand voice and visual identity across all touchpoints.

Company Website: [Galileo Company Website - Placeholder, assume it exists and is well-designed.]

📝 Enhancement Note: As a growth-stage tech startup in the AI space, Galileo likely fosters a culture of innovation, speed, and results. The Senior Visual Designer will be instrumental in shaping the external perception of this innovative culture. The B2B tech context means designs need to convey sophistication, reliability, and technical expertise.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the marketing operations and GTM functions. It is a key role responsible for the strategic visual representation of the company. Reporting Structure: The Senior Visual Designer will report to a Marketing leadership role, indicating direct influence on marketing strategy and execution. Operations Impact: The visual design directly impacts Galileo's brand perception, lead generation efforts, sales effectiveness, and overall market positioning. High-quality, consistent visuals are critical for building trust and credibility with enterprise clients and AI builders.

Growth Opportunities:

• Lead Design Authority: Potential to become the primary design authority and mentor for junior designers or external creative resources as the company scales.
• Strategic Input: Opportunity to influence broader GTM strategy through impactful visual storytelling and brand development.
• Skill Expansion: Potential to take on more complex design challenges, explore motion graphics, or contribute to product design elements.
• Career Path: Progression could lead to a Design Lead or Art Director role within the marketing organization, or a transition into product design if interests align.

📝 Enhancement Note: This role offers significant growth potential beyond traditional design execution. The "Senior" title and responsibility over the "visual expression of our brand" position this individual as a key player in the GTM strategy, offering opportunities to shape company identity and potentially lead future design initiatives.

🌐 Work Environment

Office Type: Hybrid work environment, with a primary office location in Burlingame, California. This suggests a need for regular in-office presence for collaboration and team building, balanced with remote flexibility. Office Location(s): Burlingame, California, US. This location is within the San Francisco Bay Area, known for its vibrant tech ecosystem, offering access to industry events and talent.

Workspace Context:

• Collaborative Hub: The office likely serves as a hub for brainstorming, team meetings, and cross-functional work sessions, essential for a hybrid model.
• Technology Integration: Access to industry-standard design software and hardware, likely including high-performance workstations and relevant subscriptions.
• Team Interaction: Opportunities to engage with marketing, product, and sales teams in person, fostering strong working relationships and a shared understanding of GTM goals.

Work Schedule: A standard full-time work schedule (approximately 40 hours/week) is expected. The hybrid nature provides flexibility in how and where these hours are performed, with emphasis on ensuring effective collaboration and project completion.

📝 Enhancement Note: The hybrid model in Burlingame implies a professional office setting designed for collaboration. For a designer, this means an environment conducive to creative work, with opportunities for both focused individual work and dynamic team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest in the role and Galileo.
• Portfolio Review & Skill Assessment: A dedicated session with the hiring manager and potentially other marketing/design team members to deeply dive into the candidate's portfolio. Expect to discuss specific projects, design process, problem-solving approaches, and strategic thinking.
• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product Marketing, and Sales to evaluate collaboration skills, understanding of B2B tech, and ability to translate business needs into design solutions.
• Design Challenge (Potential): A focused design exercise may be given to assess practical skills, speed, and approach to a specific B2B marketing problem relevant to Galileo.
• Final Interview: Conversation with senior leadership to discuss role fit, long-term vision, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your experience in B2B tech, brand identity, digital design, and sales enablement.
• Tell a Story: For each project, clearly articulate the problem, your role, your design process and rationale, the challenges faced, and the measurable impact or outcome. Use visuals effectively to support your narrative.
• Highlight B2B & Tech Relevance: Emphasize projects that demonstrate an understanding of enterprise software, AI concepts, and the needs of B2B decision-makers.
• Showcase System Thinking: If you have experience with design systems, be prepared to discuss how you've implemented them for consistency and efficiency.
• Be Ready for Figma/Adobe Questions: Prepare to discuss your proficiency and specific techniques used within these tools.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly read and understand the objectives, target audience, and constraints.
• Focus on Strategy: Approach the challenge by first outlining your strategic thinking and design process before diving into execution.
• Time Management: Allocate time effectively for ideation, execution, and presentation.
• Articulate Rationale: Be prepared to clearly explain your design decisions and how they address the prompt's requirements.

📝 Enhancement Note: The interview process for a senior creative role heavily relies on the portfolio. Candidates should prepare to not only show their work but also to articulate the strategic thinking and business impact behind each piece. The emphasis on B2B tech and sales enablement means demonstrating an understanding of how design drives GTM outcomes is crucial.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design of presentations, white papers, case studies, and print collateral. Web Design & Digital Assets:
• Website CMS (e.g., Webflow, WordPress, HubSpot): Familiarity with content management systems for website updates and landing page creation.
• Digital Asset Management (DAM) Systems: Experience with organizing and distributing creative assets. Collaboration & Project Management:
• Slack: For day-to-day team communication.
• Asana, Jira, or Trello: For project tracking and workflow management. Presentation Tools:
• Google Slides / PowerPoint: For creating sales enablement decks and internal presentations.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is explicitly required. Familiarity with web platforms and project management tools will enhance efficiency and collaboration within the marketing and GTM teams.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to push creative boundaries and explore new visual approaches that effectively communicate complex ideas.
• Strategic Impact: A focus on how design contributes directly to marketing and sales objectives, driving tangible business results.
• Collaboration & Partnership: Valuing teamwork and open communication with cross-functional departments to achieve shared goals.
• Precision & Quality: A commitment to high standards of execution, attention to detail, and brand consistency.
• Adaptability: Thriving in a fast-paced startup environment, being open to feedback and iterating quickly.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing strategists, content creators, and sales teams, acting as a partner rather than just an order-taker.
• Feedback-Driven: A culture that encourages constructive feedback to refine designs and ensure alignment with project goals.
• Proactive Communication: Regularly sharing progress, potential challenges, and design rationale to keep stakeholders informed and involved.

📝 Enhancement Note: The company culture likely emphasizes a blend of creative excellence and business-driven results, typical of successful tech startups aiming for rapid growth. The Senior Visual Designer will need to embody these values, acting as a strategic partner in GTM efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Visually representing sophisticated AI and enterprise software concepts in an accessible and compelling manner.
• Balancing Brand Consistency with Innovation: Evolving the visual identity while maintaining core brand integrity and differentiation in a competitive market.
• Fast-Paced Startup Environment: Adapting quickly to changing priorities, tight deadlines, and the dynamic nature of a growth-stage company.
• Cross-Functional Alignment: Ensuring design solutions meet the diverse needs and perspectives of marketing, product, and sales teams.

Learning & Development Opportunities:

• Exposure to Cutting-Edge Technology: Working with visuals for AI products offers unique creative challenges and learning opportunities.
• GTM Strategy Involvement: Deeper understanding of demand generation, sales enablement, and product marketing strategies through close collaboration.
• Design System Expansion: Opportunity to significantly contribute to and shape a growing design system.
• Potential for Leadership: As the company scales, opportunities to mentor junior designers or lead design initiatives may arise.

📝 Enhancement Note: The challenges presented are common in high-growth B2B tech environments and offer significant opportunities for a designer to develop strategic thinking and problem-solving skills beyond traditional visual design execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a clear visual for a B2B audience. What was your process and the outcome?" (Focus on problem-solving and impact.)
• "How do you approach balancing brand consistency with the need for creative innovation in your designs?" (Assesses strategic brand thinking.)
• "Walk us through a project where you had to collaborate closely with sales or product marketing. What were the key challenges and how did you ensure alignment?" (Evaluates collaboration and GTM understanding.)

Company & Culture Questions:

• "What interests you about Galileo and our work in the AI space?" (Demonstrates research and genuine interest.)
• "How do you see your design philosophy aligning with a growth-stage tech startup environment?" (Assesses cultural fit and adaptability.)
• "How do you measure the success of your visual design work in a marketing context?" (Focus on data-driven approach and impact.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected portfolio piece, follow a clear story arc: Problem -> Your Role/Process -> Solution -> Outcome/Impact.
• Quantify Impact: Whenever possible, use metrics (e.g., website engagement, lead conversion rates, event booth traffic) to demonstrate the effectiveness of your designs.
• Highlight B2B Tech Relevance: Explicitly connect your design choices to the needs of B2B enterprise clients and the specific challenges of marketing complex technology.
• Showcase Tool Proficiency: Be ready to discuss your workflow within Figma and Adobe Creative Suite, and how you leverage these tools for efficiency and advanced results.
• Engage and Discuss: Treat the portfolio review as a conversation, not just a presentation. Be open to questions and discussions about your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, understanding of the B2B tech landscape, and the ability to connect design work to measurable GTM outcomes. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on rippling.com.
• Portfolio Customization: Ensure your portfolio prominently features 3-5 of your strongest projects relevant to B2B technology, brand identity, and digital/sales collateral. Tailor any accompanying descriptions to highlight your strategic thinking and impact.
• Resume Optimization: Update your resume to emphasize your 5+ years of experience, specific skills in Figma and Adobe Creative Suite, and any experience within B2B tech or growth-stage startups. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your design process, rationale, and the business impact of your work for each portfolio piece. Be ready to discuss how you translate complex technical concepts into compelling visuals.
• Research Galileo: Familiarize yourself with Galileo's current marketing materials, website, and company mission to demonstrate a clear understanding of their brand and industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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