Senior Visual Designer at 73 Strings

📍 Job Overview

Job Title: Senior Visual Designer Company: 73 Strings Location: Bengaluru, Karnataka, India Job Type: FULL_TIME Category: Design Operations / Product Design Date Posted: 2025-07-22 Experience Level: Mid-Senior (2-5 years) Remote Status: Remote Solely

🚀 Role Summary

This is a hands-on, strategic design role focused on shaping the visual aesthetics and motion experience of our platform, acting as a bridge between static UI designs and engaging interactive experiences.
The role requires deep expertise in animation design, iconography, and typography, with a strong emphasis on integrating motion as a core component of the user experience (UX).
You will be responsible for designing motion systems for component libraries, ensuring consistency and purpose across interactive elements like tooltips, buttons, and modals.
Collaboration with product designers and developers is crucial to ensure motion is feasible and consistently implemented, thereby enhancing usability, user feedback, and affordances.

📝 Enhancement Note: While the title is "Senior Visual Designer," the core responsibilities and required skills heavily emphasize motion design and interaction design. This suggests a specialized role within the broader design function, focusing on bringing UIs to life through animation and interaction, rather than a traditional visual design role focused solely on static aesthetics. The "Senior" aspect likely refers to the level of experience and strategic input expected in defining and implementing motion design principles.

📈 Primary Responsibilities

Translate static UI designs into rich, purposeful micro-interactions and animations that enhance user engagement and platform usability.
Design and implement comprehensive motion systems for component libraries, defining how elements like tooltips, buttons, and modals transition and respond.
Utilize motion design principles to enhance user guidance, provide clear feedback, and improve the overall affordance of interface elements.
Prototype complex UI flows and animations using industry-standard tools such as After Effects, Principle, Rive, or similar platforms.
Create compelling "showpiece" motion concepts for marketing materials, including product videos and landing pages, to effectively communicate platform value.
Collaborate closely with software developers to ensure the feasibility and consistent implementation of motion designs across the platform.
Contribute to high-fidelity UI work when necessary, particularly in contexts where motion design requirements directly influence or necessitate visual design adjustments.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution (translating designs, prototyping) and strategic contribution (designing motion systems, enhancing usability). The emphasis on "purposeful micro-interactions" and "enhancing usability, user feedback, and affordances" indicates a user-centric approach to motion design, aligning with best practices in modern product development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), or a related field is implied through the emphasis on UX principles and interface design. Experience: 2–5 years of dedicated experience in interface design or motion design, with a preference for experience gained within product, SaaS, or agency/studio settings.

Required Skills:

Motion Design & Animation: Proven expertise in creating purposeful micro-interactions, animations, and motion systems for UI components.
Prototyping Tools: High proficiency in industry-standard motion design and prototyping tools such as Adobe After Effects, Principle, Figma (leveraging Smart Animate), Rive, or Lottie.
UX Principles: A clear and demonstrable understanding of core UX principles and how animation can effectively guide, inform, and delight users.
Visual Design Fundamentals: Strong skills in layout, typography, color theory, and spacing, crucial for creating cohesive and aesthetically pleasing interfaces.
Iconography: Proficiency in designing clear and effective iconography that complements the visual language of the platform.
Collaboration & Communication: Ability to work effectively with product designers, stakeholders, and developers, articulating design decisions and ensuring seamless implementation.
Portfolio: A strong, well-curated portfolio showcasing applied motion design within real UI components and interactions.

Preferred Skills:

Design Systems: Experience contributing to or working within established design systems, understanding component-based design and motion guidelines.
Accessibility: Knowledge of accessibility standards and best practices related to motion design, ensuring inclusivity.
Marketing Motion: Interest or experience in creating motion for marketing purposes, such as UI demos or hero animations for promotional content.
Code-Friendly Formats: Familiarity with or ability to work with code-friendly animation formats like JSON-based animations or export-ready assets for developer integration.

📝 Enhancement Note: The "Senior" designation is supported by the 2-5 years of experience requirement and the expectation of understanding UX principles and designing motion systems, which implies a strategic approach beyond basic animation. The blend of required and preferred skills suggests that while motion design is paramount, a solid foundation in traditional visual design and an understanding of system-level thinking are highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Motion-Centric UI Examples: Showcase a significant portion of your portfolio dedicated to motion applied to actual UI components, interactions, and user flows.
System Design Thinking: Include examples that demonstrate an understanding of how motion integrates into a larger design system, such as consistent transitions, feedback mechanisms, and state changes.
Problem/Solution Framing: Present case studies that clearly outline a design challenge (e.g., improving user guidance, providing feedback) and how motion was strategically employed to solve it.
Tool Proficiency Demonstration: Highlight your mastery of prototyping and animation tools (After Effects, Principle, Rive, Figma Smart Animate) through your work samples.
Visual Design Integration: If applicable, provide examples that illustrate your visual design skills (layout, typography, color) and how they complement your motion work.

Process Documentation:

Workflow Design: Illustrate your process for translating static UI to motion, from concept to final animation, including any wireframing or storyboarding steps.
Implementation Collaboration: Detail how you collaborate with developers to ensure accurate and efficient implementation of motion designs, including asset handoff and feedback loops.
Performance & Feedback: Explain how you measure the effectiveness of motion or gather feedback on animated elements to iterate and improve.

📝 Enhancement Note: For a role emphasizing motion design and system thinking, a portfolio that goes beyond static mockups is critical. Applicants should aim to demonstrate not just aesthetic appeal but also the functional impact of their motion work. Detailing the process of creation and collaboration is key to showcasing a mature design approach.

💵 Compensation & Benefits

Salary Range: As no specific salary is provided, a typical range for a Senior Visual Designer with a focus on Motion Design in Bengaluru, India, would be approximately ₹10,00,000 to ₹20,00,000 per annum (₹83,000 to ₹1,67,000 per month), depending on the candidate's specific experience, portfolio strength, and the company's compensation philosophy. This estimate is based on industry benchmarks for specialized design roles in major Indian tech hubs, considering the company's recent Series B funding and its position in the private capital data industry.

Benefits:

High-Craft Design Work: Opportunity to contribute to ambitious products with a focus on sophisticated design and user experience.
Collaboration: Work alongside a team of experienced product and visual designers, fostering a collaborative and learning-oriented environment.
Flexible Work Setup: The company is open to freelance, part-time, or full-time arrangements, offering significant flexibility.
Remote-First Culture: A fully remote work environment with an async-friendly culture, promoting work-life balance and global team integration.
Impactful Work: Opportunity to work on a product that is shipped and used at scale by clients in the private capital industry, providing tangible impact.

Working Hours: The company operates with a 40-hour work week, consistent with a full-time role. The remote-first and async-friendly culture suggests flexibility in daily scheduling, provided core collaboration and project deadlines are met.

📝 Enhancement Note: The salary estimate is derived from general market data for senior design roles in Bengaluru and the specific nature of the role (motion design specialization). The benefits highlight a strong emphasis on work-life balance, professional growth through collaboration, and the opportunity to work on a cutting-edge product.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Data Solutions for Private Capital. 73 Strings operates within the specialized sector of alternative investments, providing AI-powered data extraction, monitoring, and valuation solutions for private equity, venture capital, infrastructure, and private credit. This industry context demands precision, reliability, and a sophisticated user experience. Company Size: While not explicitly stated, the mention of a $55M Series B funding round led by major financial institutions like Goldman Sachs and Golub Capital suggests a company that has grown significantly beyond a startup phase, likely employing a substantial team (potentially 50-200+ employees) with established departments and processes. Founded: The founding date is not provided, but the Series B funding indicates a company that has been operational for several years and has achieved significant market traction and product development milestones.

Team Structure:

The role reports into the design function, working closely with product designers. This suggests a collaborative structure where visual and motion design expertise is integrated directly into the product development lifecycle.
Collaboration likely extends to product management, engineering, and potentially marketing teams, especially for creating showpiece motion concepts for product videos and landing pages.
The "remote-first with async-friendly culture" implies a team structure that relies on clear documentation, asynchronous communication tools, and self-management.

Methodology:

Data-Driven Design: Given the company's focus on data extraction and valuation, it's highly probable that design decisions are informed by user data, analytics, and feedback.
Agile Development: Most tech companies, especially those in rapid growth phases like 73 Strings, typically follow agile development methodologies, requiring designers to be adaptable and iterative.
Design System Focus: The mention of "design motion systems for component libraries" indicates a strong commitment to building and maintaining a robust design system for consistency and scalability.

Company Website: https://73strings.teamtailor.com (This is the careers page URL, the main company URL is likely separate but not provided here).

📝 Enhancement Note: Understanding the FinTech/Private Capital industry context is crucial for a designer. It implies a need for a professional, trustworthy, and highly functional user interface. The company's growth stage (post-Series B) suggests a dynamic environment with opportunities for impact and professional development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of expertise and autonomy beyond junior or mid-level designers. The responsibilities involve strategic input into motion design systems and close collaboration with product teams, suggesting a significant contribution to the product's user experience and visual identity.

Reporting Structure: The Senior Visual Designer will likely report to a Head of Design, Design Lead, or a Senior Product Manager, working in close collaboration with Product Designers and engineering teams. The emphasis on collaboration suggests a flat or matrixed team structure where cross-functional input is valued.

Operations Impact: The visual and motion design of the 73 Strings platform directly impacts user perception, ease of use, and overall brand trust. High-quality, intuitive, and engaging design can lead to higher user adoption, retention, and satisfaction, indirectly contributing to revenue growth by enhancing the platform's market competitiveness and client experience.

Growth Opportunities:

Specialization: Deepen expertise in motion design and interaction design, potentially becoming a go-to specialist within the company.
Design System Leadership: Contribute significantly to the evolution and governance of the company's design system.
Cross-functional Influence: Grow influence by demonstrating how exceptional motion design drives product success and user engagement.
Mentorship: As a senior member, there may be opportunities to mentor junior designers or contribute to design critiques and best practices.
Broader Product Design: Potentially expand scope into more holistic product design responsibilities if desired and opportunities arise.

📝 Enhancement Note: The "Senior" title, coupled with the focus on motion systems and platform aesthetics, positions this role as a key contributor to the product's user experience. Growth opportunities are likely tied to deepening specialization in motion and contributing to the company's design maturity.

🌐 Work Environment

Office Type: The company operates on a "Remote-first" model. This indicates a distributed workforce where physical office presence is not required, and operations are optimized for remote collaboration. Office Location(s): While the job is posted for Bengaluru, India, the "Remote-first" policy means candidates from other locations might also be considered, provided they can work effectively remotely and potentially align with India's time zones for collaboration. The specific address "17, 18th Cross Rd, Bengaluru, 560102" might refer to a registered office or a co-working space, but the primary mode of work is remote.

Workspace Context:

Asynchronous Collaboration: The remote-first and async-friendly culture necessitates clear communication, detailed documentation, and efficient use of collaboration tools (e.g., Slack, Figma, project management software).
Technology Stack: Expect access to modern design and communication tools, likely including Figma for UI/UX and prototyping, Adobe Creative Suite (especially After Effects) for motion, and project management platforms.
Team Interaction: Interaction will primarily occur through digital channels, including video calls, chat, and collaborative design platforms. The emphasis on collaboration implies active participation in design critiques and team discussions.

Work Schedule: A standard 40-hour work week is implied for full-time employees. The "async-friendly" culture suggests flexibility in daily work hours, as long as tasks are completed and team collaboration needs are met, respecting different time zones where applicable.

📝 Enhancement Note: The "Remote-first" and "async-friendly" aspects are critical for setting expectations. Candidates should be comfortable working independently, managing their time effectively, and communicating proactively through digital channels.

📄 Application & Portfolio Review Process

Interview Process:

Application Submission: Submit CV and portfolio link. The portfolio is the primary screening tool.
Portfolio Review: Expect a thorough review of your portfolio, with specific attention to motion design examples integrated into UI components and interactions. Case studies demonstrating problem-solving through motion are highly valued.
Initial Screening Call: A brief call to discuss your experience, portfolio, and alignment with the role's requirements.
Design Exercise/Challenge: Potentially a small design task or a more in-depth case study presentation focusing on motion design for a specific UI element or flow. This will assess your practical skills and design thinking.
Team Interviews: Interviews with product designers, potentially other stakeholders, to assess collaboration style, technical skills, and cultural fit.
Final Interview: May involve a discussion with a senior leader about strategic vision and long-term contributions.

Portfolio Review Tips:

Curate for Motion: Ensure your portfolio prominently features your best motion design work applied to UI. Prioritize quality over quantity.
Showcase Process: For key projects, include a brief walkthrough of your process: the problem, your approach, tool usage, and the final outcome. Explain the 'why' behind your design choices.
Highlight Impact: If possible, demonstrate how your motion design improved usability, user feedback, or overall user experience. Quantifiable results are a bonus.
Clarity and Conciseness: Make it easy for reviewers to navigate your portfolio and understand your contributions. Use clear annotations and concise descriptions.
Accessibility Considerations: If you have experience with accessible motion design, highlight it.

Challenge Preparation:

Revisit UX & Motion Fundamentals: Refresh your understanding of how motion impacts user perception, cognitive load, and engagement.
Tool Proficiency: Be prepared to discuss your proficiency with After Effects, Figma's Smart Animate, Principle, or Rive, and how you use them for prototyping and animation.
Communication: Practice articulating your design decisions clearly and concisely, especially when explaining the purpose and impact of motion.
Company Research: Understand 73 Strings' platform, target audience, and industry to tailor your responses and potential design challenge approach.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio. Candidates should meticulously prepare their portfolio to highlight relevant motion design skills and provide context for their work. A design challenge is highly probable, so practicing articulating design decisions and demonstrating tool proficiency is key.

🛠 Tools & Technology Stack

Primary Tools:

Motion Design & Prototyping: Adobe After Effects, Principle, Rive, Lottie. Proficiency in Figma's Smart Animate feature is also crucial.
UI Design & Collaboration: Figma is explicitly mentioned as a tool for Smart Animate, suggesting it's the primary platform for UI design and collaboration.
Asset Creation: Adobe Creative Suite (Photoshop, Illustrator) likely used for asset creation and preparation for animation.

Analytics & Reporting:

While not explicitly mentioned for this role, a FinTech platform would likely leverage analytics tools (e.g., Mixpanel, Amplitude, Google Analytics) to track user behavior and product performance. Designers may interact with this data to inform their work.

CRM & Automation:

Not directly relevant to the Senior Visual Designer role, but the company's platform itself is built around data extraction and automation for the private capital industry.

📝 Enhancement Note: The core technology stack for this role revolves around motion design and UI prototyping. Candidates must demonstrate mastery of tools like After Effects and Figma's animation capabilities. Understanding how these tools integrate into a broader design workflow is important.

👥 Team Culture & Values

Operations Values:

Craftsmanship: A high-craft design approach is valued, focusing on the quality and sophistication of visual and motion design.
User-Centricity: Motion is intended to enhance usability, guide users, and provide feedback, indicating a strong focus on user experience.
Collaboration: Working closely with product designers and developers suggests a culture that values teamwork, shared ownership, and open communication.
Innovation: The role involves pushing the boundaries of motion design within a SaaS platform, implying an appreciation for creative problem-solving and exploring new techniques.
Efficiency: Designing motion systems for component libraries and collaborating with developers for implementation points towards a desire for efficient, scalable design solutions.

Collaboration Style:

Cross-Functional Integration: Designers work closely with product teams, implying a collaborative approach where design input is integrated early and often in the product development process.
Feedback & Iteration: A culture that embraces constructive feedback is likely, allowing for iterative improvements based on critiques and user insights.
Knowledge Sharing: Working with experienced designers suggests opportunities for learning and sharing best practices within the design team.

📝 Enhancement Note: The emphasis on "high-craft design" and the integration of motion into core UX are key cultural indicators. Candidates should be prepared to articulate their design philosophy and how they contribute to a collaborative, user-focused team environment.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Motion and Performance: Ensuring animations are engaging without negatively impacting platform performance or loading times.
Consistency Across Platform: Maintaining a consistent motion language and system across a growing product suite.
Developer Collaboration: Effectively communicating complex motion ideas to developers and ensuring accurate implementation across different platforms and devices.
User Perception of Motion: Designing motion that is perceived as helpful and intuitive, rather than distracting or gratuitous.

Learning & Development Opportunities:

Motion System Design: Opportunity to define and build sophisticated motion systems from the ground up, establishing best practices.
Industry Exposure: Working in the FinTech space provides exposure to unique design challenges and user needs within the private capital industry.
Remote Collaboration Skills: Further developing skills in asynchronous communication and remote teamwork.
Cross-Disciplinary Learning: Gaining insights into product management and engineering workflows through close collaboration.

📝 Enhancement Note: The primary challenge will be integrating sophisticated motion design into a functional SaaS product while ensuring seamless implementation and a positive user experience. Growth will come from mastering these challenges and contributing to the company's design maturity.

💡 Interview Preparation

Strategy Questions:

Motion Design Philosophy: "How do you approach designing motion for user interfaces? What principles guide your decision-making when adding animation to a product?" (Prepare to discuss purpose, user guidance, feedback, and delight.)
System Thinking: "Describe your experience designing motion for component libraries or design systems. How do you ensure consistency and scalability?" (Focus on process, guidelines, and collaboration.)
Problem-Solving: "Walk us through a project where you used motion to solve a specific UX problem. What was the challenge, your approach, and the outcome?" (Use the STAR method: Situation, Task, Action, Result.)
Tool Proficiency: "What are your go-to tools for motion design and prototyping, and why? How do you leverage specific features like Figma's Smart Animate or After Effects' expressions?"
Collaboration: "How do you collaborate with product designers and developers to ensure your motion designs are implemented effectively and meet project goals?"

Company & Culture Questions:

"What interests you about 73 Strings and our mission in the private capital industry?" (Research the company and its product.)
"How do you see your motion design skills contributing to our platform's success and user experience?"
"Describe your ideal remote work environment and how you maintain productivity and collaboration."

Portfolio Presentation Strategy:

Narrative Flow: Structure your presentation to tell a story for each project – the problem, your role, your process, your solutions (especially motion), and the impact.
Highlight Key Motion Examples: Dedicate specific time to walk through your strongest motion design pieces, explaining the intent and execution clearly.
Demonstrate Tool Usage: If possible, provide brief screencasts or interactive prototypes to showcase your skills in action.
Be Open to Feedback: Be ready to discuss your work and receive constructive criticism gracefully.
Connect to 73 Strings: Where possible, draw parallels between your past work and the potential needs of 73 Strings.

📝 Enhancement Note: Prepare to articulate your design process, the strategic intent behind your motion choices, and your collaborative approach. The portfolio presentation is a critical component, so practice presenting your work concisely and effectively.

📌 Application Steps

To apply for this Senior Visual Designer position:

Submit your application through the provided link on the 73 Strings careers page.
Portfolio Customization: Tailor your portfolio to prominently feature your most relevant motion design work for UI. Organize it logically, highlighting case studies that demonstrate problem-solving through animation and interaction.
Resume Optimization: Ensure your resume clearly outlines your years of experience in motion and interface design, specific tool proficiencies (After Effects, Figma, Principle, Rive), and any experience with design systems or FinTech. Use keywords from the job description.
Interview Preparation: Practice articulating your design philosophy, process, and collaboration style. Prepare to walk through your portfolio and discuss specific projects in detail, focusing on the impact of your motion design.
Company Research: Thoroughly research 73 Strings, its platform, and its position within the private capital industry. Understand their mission and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Visual Designer