(Senior) Visual Designer (all genders) - 50-100%

📍 Job Overview

Job Title: (Senior) Visual Designer (all genders) - 50-100%

Company: koppla GmbH

Location: Berlin, Germany

Job Type: Full-time / Part-time

Category: Visual Design / Marketing Operations / Brand Management

Date Posted: March 16, 2026

Experience Level: Mid-level to Early Senior (5-10 years)

Remote Status: Hybrid (minimum 2 office days per week)

🚀 Role Summary

• This role is pivotal in establishing and evolving koppla's visual identity as the primary "Brand Guardian," impacting all marketing collateral and brand touchpoints.

• The position requires a versatile designer proficient across the full creative spectrum, including digital, print, motion, video, and photography, with a strong emphasis on brand consistency.

• Ownership of visual design for key marketing initiatives such as sales presentations, one-pagers, website landing pages (using Framer), and trade fair/event materials.

• Collaboration with cross-functional teams, including product designers, to ensure brand integrity and provide constructive feedback on design quality.

• Opportunity to continuously evolve the koppla brand, bringing fresh creative thinking while maintaining core brand principles.

📝 Enhancement Note: While the title is "Visual Designer," the core responsibilities and emphasis on brand ownership, marketing touchpoints, and cross-functional collaboration position this role within the broader scope of Marketing Operations and Brand Management, especially in a B2B SaaS startup environment. The requirement for ownership across multiple creative disciplines also suggests a senior-level contribution.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for all marketing and brand initiatives, including digital platforms, print materials, video content, and event collateral.

• Take full ownership of designing compelling sales decks, one-pagers, and custom informational materials, moving beyond simple template maintenance.

• Develop and optimize website landing pages using Framer, collaborating on structure, content, and SEO considerations.

• Conceptualize and execute designs for trade fairs and events, from booth concepts to print-ready files, managing stakeholder communication and project coordination.

• Manage print production processes for various materials such as brochures, business cards, merchandise, and banners, ensuring files are production-ready.

• Actively contribute to brand development by evolving the visual identity and providing brand feedback to product designers and other stakeholders.

• Create engaging, on-brand visuals for social media, with a specific focus on LinkedIn content performance and design quality.

• Edit video content, including intros, outros, and subtitles, and be prepared to capture footage on-site or during shoots.

• Handle special and ad-hoc creative projects, demonstrating flexibility and a proactive "make it happen" attitude for spontaneous design needs.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership rather than execution of predefined briefs, indicating a significant level of autonomy and strategic input expected from the candidate. The mention of "construction sites" and "accompanying shoots" suggests a need for adaptability and willingness to engage in diverse environments.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, indicating that practical experience and portfolio strength are prioritized.

Experience: Multiple years of experience as a Visual or Graphic Designer, ideally within a B2B SaaS or agency setting, demonstrating a strong understanding of brand application in a commercial context.

Required Skills:

• Proven experience as a Visual or Graphic Designer, with a portfolio showcasing a broad creative spectrum.

• Demonstrated seniority: ability to work autonomously, set high quality standards, and confidently push back on off-brand requests.

• Proficiency in Figma for design creation and collaboration.

• Hands-on experience with Framer for website design and optimization, or a strong, demonstrated eagerness and ability to learn it quickly.

• Expertise across the full creative spectrum: pixel-perfect digital assets, print-ready production files, motion graphics, video editing, and photography.

• Strong instincts for brand consistency and a proactive approach to maintaining and evolving brand identity across all formats and channels.

• Ability to work independently and reliably, managing time effectively across multiple concurrent projects without compromising quality.

• Experience with LinkedIn content design and understanding of platform-specific content performance.

Preferred Skills:

• Experience with SEO-informed design decisions and web content strategy.

• Photography and video capture skills beyond basic editing.

• Experience in project coordination for larger events or print productions.

📝 Enhancement Note: The emphasis on Framer, alongside Figma, signifies a modern web design approach. The requirement for "genuine seniority" and the ability to "speak up for the brand" suggests that candidates should be prepared to articulate their design rationale and defend brand standards during the interview process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a wide range of design capabilities across digital, print, motion, and video.

• Specific case studies showcasing brand ownership, evolution, and consistency across diverse marketing touchpoints.

• Examples of website design and optimization, ideally highlighting experience with tools like Framer.

• Demonstrations of print production expertise, including preparation of production-ready files.

Process Documentation:

• Case studies should ideally illustrate the candidate's process for managing projects from brief to final delivery, including stakeholder communication and problem-solving.

• Examples of how the candidate has contributed to or evolved a design system or brand guidelines.

• Evidence of collaboration with non-design colleagues and how brand consistency was maintained or improved through this interaction.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only showcase technical skills but also the candidate's strategic thinking regarding brand management, their ability to adapt to different mediums, and their proactive approach to design challenges. It's crucial to showcase how they've acted as a brand guardian.

💵 Compensation & Benefits

Salary Range: €55,000 - €75,000 gross annual salary for 100% FTE.

Equity: 15-25% of base salary in equity on top of the base salary.

Benefits:

• Company of co-owners through tax-optimized equity grants.

• Culture focused on transparency, respect, ownership, collaboration, and well-being.

• Work-life/family integration with 28 days Paid Time Off (PTO).

• Flexible working hours and a hybrid work setup.

• Dog-friendly office in Berlin.

• Free lunch, beverages, and snacks provided at the office.

• Annual personal training budget of €1,500 (FTE).

• Company-supported pension scheme (BAV) with a 30% contribution.

• Urban Sports Club Membership.

Working Hours: Flexible, with a standard expectation of 40 hours per week for 100% FTE, adjustable for part-time arrangements.

📝 Enhancement Note: The compensation package is competitive for a mid-senior level designer in Berlin, with the added significant benefit of substantial equity, reflecting the startup environment and the company's aim to foster an ownership culture. The combination of salary, equity, and comprehensive benefits package should be carefully considered.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service) within the Construction Technology sector, focusing on collaborative scheduling platforms.

Company Size: Not explicitly stated, but described as a "fast-moving B2B SaaS startup" and an "in-house team member," suggesting a growing, dynamic, and relatively lean organization. Likely between 10-50 employees.

Founded: Based on the job posting date and typical startup lifecycles, koppla is likely a relatively young company, perhaps founded within the last 3-7 years, aiming to disrupt a traditional industry.

Team Structure:

• The Visual Designer will be a core in-house team member, likely working closely with marketing, sales, and product teams.

• The role involves close collaboration with colleagues who may not have a design background, requiring strong communication and advocacy skills.

Methodology:

• Data-driven approach to marketing and design, with an emphasis on understanding what performs well, particularly on platforms like LinkedIn.

• Focus on continuous brand evolution and improvement, with an iterative approach to design and content creation.

• Collaborative problem-solving and a culture that values proactive contribution and ownership.

• Utilizes modern design and web development tools like Figma and Framer.

Company Website: koppla.de

📝 Enhancement Note: The "construction" industry focus is a key differentiator. Candidates should research the challenges and visual language common in this sector to better understand koppla's market positioning and target audience. The startup environment implies a need for adaptability and a hands-on, "roll-up-your-sleeves" mentality.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to early senior "Visual Designer" with significant ownership and brand stewardship responsibilities. It's a critical role for a growing startup, offering the chance to shape the visual identity from a foundational stage.

Reporting Structure: While not explicitly stated, this role likely reports to a Head of Marketing, Head of Growth, or potentially a co-founder, given the emphasis on brand guardianship and cross-functional collaboration.

Operations Impact: The Visual Designer's work will directly influence koppla's market perception, lead generation efforts, sales enablement materials, and overall brand recognition. Success in this role directly contributes to the company's ability to attract customers, investors, and talent by presenting a professional, compelling, and consistent brand image. The role is integral to the Go-To-Market (GTM) strategy's visual execution.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, video production, or web design with Framer.

• Leadership: Potential to grow into a lead design role, manage external agencies, or build out an internal design function as the company scales.

• Strategic Input: Contribute more significantly to brand strategy, marketing campaign conceptualization, and user experience (UX) discussions.

• Industry Expertise: Develop specialized knowledge in construction tech marketing and design.

📝 Enhancement Note: The "50-100%" flexibility in working hours suggests the company is open to accommodating candidates who may have other commitments or prefer a part-time engagement initially, with potential to scale up. This is a significant flexibility point for operations professionals.

🌐 Work Environment

Office Type: Koppla offers a dog-friendly office environment in Berlin, indicating a relatively informal and pet-inclusive workplace culture.

Office Location(s): Perleberger Straße Haus E 42A, 10559 Berlin, Germany.

Workspace Context:

• Hybrid setup requiring at least 2 days per week in the office, fostering in-person collaboration and team cohesion.

• The office provides a collaborative atmosphere with free lunch, beverages, and snacks, encouraging team interaction and a comfortable working environment.

• Access to a dedicated workspace conducive to creative tasks and focused work.

Work Schedule: Flexible working hours are offered, allowing individuals to manage their schedules effectively while ensuring core responsibilities and collaboration needs are met. This flexibility supports effective management of design workflows and deadlines.

📝 Enhancement Note: The hybrid model with a minimum of two office days is typical for fostering team culture and collaboration in startups. Candidates should consider how they can best contribute and collaborate in this blended environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and brand fit.

• Creative Assessment: A potential design challenge or a deep dive into portfolio case studies to evaluate problem-solving skills, design process, and execution quality. This may involve discussing how they would approach specific koppla marketing challenges.

• Team/Hiring Manager Interview: Discussion about their experience, approach to brand guardianship, collaboration style, and cultural alignment with koppla's values.

• Final Interview: Potentially with founders or senior leadership to discuss strategic fit, career aspirations, and final offer terms.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of work that directly aligns with the responsibilities outlined (brand guardianship, digital, print, video, Framer experience).

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your process, your solutions, and the impact (quantifiable where possible).

• Highlight Brand Ownership: Emphasize instances where you acted as a brand guardian, evolved a brand, or ensured consistency across multiple touchpoints.

• Showcase Tool Proficiency: Include examples that demonstrate advanced use of Figma and Framer.

• Be Concise: Present your strongest and most relevant work efficiently.

Challenge Preparation:

• Be prepared to discuss how you would approach designing visuals for a construction industry B2B SaaS product.

• Research koppla's current brand presence and identify potential areas for visual improvement or evolution.

• Think about how to balance brand consistency with the need for engaging, platform-specific content (e.g., LinkedIn).

• Prepare to articulate your design philosophy and how you ensure quality and brand integrity across a wide range of deliverables.

📝 Enhancement Note: Given the emphasis on ownership and seniority, expect interviewers to probe deeply into your decision-making processes, your ability to handle constructive criticism, and your proactive approach to design challenges. Demonstrating an understanding of B2B SaaS marketing and the construction industry will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a must.

• Framer: Key for website design and building interactive landing pages. Experience is highly desired, with a strong expectation to learn quickly if not already proficient.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Standard for print design, image manipulation, and vector graphics.

• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro): For editing promotional videos, intros, outros, and adding subtitles.

• Motion Graphics Software (e.g., Adobe After Effects): For creating animated graphics and motion elements.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to inform design decisions related to website performance.

CRM & Automation:

• While not a direct tool for this role, an understanding of how visual assets are used within CRM and marketing automation platforms (e.g., for email campaigns, sales collateral) is beneficial.

📝 Enhancement Note: The explicit mention of Framer indicates a modern approach to web design and landing page creation. Candidates should highlight any experience with page builders or web development frameworks that demonstrate similar capabilities, even if not Framer specifically.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for brand visuals and their impact across all touchpoints.

• Collaboration: Working closely with cross-functional teams, providing clear feedback, and contributing to shared goals.

• Well-being: Valuing work-life balance, evidenced by flexible hours, ample PTO, and a supportive office environment.

• Transparency: Open communication regarding company goals, performance, and decision-making.

• Respect: Fostering a culture where all team members are valued and respected.

Collaboration Style:

• Proactive and communicative, especially when working with non-design colleagues who may have different levels of design understanding.

• Constructive feedback loop for design quality and brand consistency.

• Willingness to jump into spontaneous projects and contribute wherever needed.

• A desire to continuously evolve and improve, both personally and the brand.

📝 Enhancement Note: The company values are clearly articulated and align with a modern, employee-centric startup culture. Candidates should reflect on how their personal work style and values align with these principles, particularly regarding ownership and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Ensuring a cohesive brand identity across a wide array of marketing materials and platforms (print, digital, video, social) while adapting to specific channel requirements.

• Advocating for Design Standards: Effectively communicating design rationale and pushing back constructively on off-brand requests from colleagues without design backgrounds.

• Rapid Iteration in a Startup Environment: Adapting quickly to evolving marketing strategies and design needs in a fast-paced startup setting.

• Owning Multiple Disciplines: Managing diverse creative responsibilities (print, motion, video, web) simultaneously and maintaining a high standard across all.

Learning & Development Opportunities:

• Framer Mastery: Gaining deep expertise in Framer for advanced web design and interactive content creation.

• Brand Strategy Contribution: Evolving from execution to strategic input on the overall brand direction.

• Industry Specialization: Developing deep knowledge of visual communication within the construction tech B2B SaaS market.

• Cross-Disciplinary Skill Enhancement: Growing proficiency in areas like video production or advanced motion graphics through practical application.

📝 Enhancement Note: The challenges presented are typical for a growing startup and offer significant opportunities for professional development. Candidates should view these challenges as stepping stones for career growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to advocate for a design decision that was initially met with resistance. How did you approach it, and what was the outcome?" (Assesses brand advocacy and communication skills).

• "How would you approach creating a visual identity for a new landing page for koppla, considering SEO and user engagement?" (Tests strategic thinking and tool application).

Company & Culture Questions:

• "What excites you about koppla's mission and the construction tech industry?" (Gauges interest and research).

• "How do you see your role as a 'Brand Guardian' contributing to koppla's success?" (Assesses understanding of the role's impact).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your most relevant work first. For each project, clearly state the objective, your role, the process, and the results.

• Demonstrate Brand Ownership: Select case studies that explicitly show your influence on brand consistency, evolution, or guardianship.

• Showcase Versatility: Present examples that cover the breadth of your skills – digital, print, motion, video, and any Framer work.

• Quantify Impact: Wherever possible, provide metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive stakeholder feedback).

• Be Ready to Discuss Process: Be prepared to detail your workflow, from initial brief to final delivery, and your decision-making rationale at each stage.

📝 Enhancement Note: Be ready to discuss specific examples from your portfolio that align with koppla's industry and B2B SaaS context. Demonstrating an understanding of how design impacts business objectives is crucial.

📌 Application Steps

To apply for this visual design position:

• Submit your application through the provided link on the koppla jobs portal.

• Portfolio Customization: Ensure your portfolio is easily accessible and tailored to showcase your strongest work relevant to brand guardianship, digital marketing assets, print production, and ideally, Framer-based web design.

• Resume Optimization: Highlight keywords from the job description such as "Visual Designer," "Brand Guardian," "Figma," "Framer," "B2B SaaS," "Print Production," and "Video Editing." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, brand philosophy, and how you handle collaboration and constructive feedback. Prepare specific examples for behavioral questions.

• Company Research: Thoroughly research koppla GmbH, its product, target market (construction industry), and current visual identity. Understand their mission and values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.