Senior UX/UI Specialist

📍 Job Overview

Job Title: Senior UX/UI Specialist Company: iHorizons Location: Karachi Division, Sindh, Pakistan Job Type: FULL_TIME Category: Technology / Creative & Media / Software Date Posted: 2025-09-25T00:00:00 Experience Level: 6+ years (Senior) Remote Status: On-site

🚀 Role Summary

• Drive exceptional user experience by designing and developing the overall functionality of digital products, translating business requirements into sitemaps, journey maps, wireframes, and prototypes.
• Lead the creation of customer experience journeys for product/project features, web pages, and other digital components, ensuring alignment with the overall subscriber experience strategy.
• Conduct comprehensive user research, including surveys and user testing, to inform iterative design processes and gather feedback for continuous improvement of digital products.
• Collaborate cross-functionally with product managers, engineers, and other stakeholders to deliver high-quality, user-centered digital solutions across multiple platforms and screen sizes.

📝 Enhancement Note: This role is positioned as a Senior UX/UI Specialist, indicating a need for significant independent contribution, strategic thinking, and the ability to mentor or guide junior team members. The focus on "translating business requirements" and "understanding user-centered design principles" highlights a blend of strategic and practical design execution expected in senior operations-adjacent roles.

📈 Primary Responsibilities

• Design and develop detailed wireframes, user flows, mockups, and other product deliverables to effectively communicate designs and product requirements for digital products.
• Formulate information architecture and navigation strategies for complex data structures to enhance usability and user engagement.
• Articulate and implement future-proof design strategies for multi-audience, multi-channel, and multi-application solutions, ensuring scalability and adaptability.
• Conduct benchmarking against industry competitors to ensure proposed designs are current with market trends and maintain a competitive edge.
• Utilize rapid prototyping and iterative design techniques to quickly test and refine user interface concepts based on user feedback and analytics.
• Design for multiple platforms and screen sizes, ensuring a consistent and optimized user experience across all digital touchpoints.
• Deliver engineering-friendly design specifications and comprehensive documentation, including interactive playbooks, UX documentation, site architecture, use cases, and task flows.
• Collaborate with software testing teams during the testing phase to validate that developed features align with the intended user journey and design specifications.
• Conduct qualitative and quantitative user testing, including user research, usability testing (moderated and unmoderated), and A/B testing, to gather actionable insights for design improvements.
• Maintain all UX/UI templates, documentation, assets, personas, design mockups, user flows, navigational maps, and experience documentation for assigned projects.

📝 Enhancement Note: The responsibilities emphasize a full-cycle UX/UI design process, from initial concept and research to detailed design, documentation, and validation. The requirement to "articulate future-proof design strategy" and "formulate information architecture" points to a strategic contribution beyond basic UI implementation, aligning with operations' focus on efficiency and scalability.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Computer Science, Design, Human-Computer Interaction, or a related field.

Experience:

• Minimum of 6 years of progressive experience in user experience (UX) design, interaction design, information design, and visual design.
• Proven track record of designing and shipping high-quality consumer or enterprise digital products.
• Experience in professional user interface design or related design disciplines, demonstrating a strong understanding of design principles and best practices.

Required Skills:

• Design Software Proficiency: Expertise in industry-standard design and prototyping tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, and Axure RP.
• User Experience Methodologies: Deep understanding and practical application of user-centered design principles, user research, usability testing (moderated/unmoderated), and A/B testing.
• Information Architecture: Ability to formulate and design intuitive information architecture and navigation systems for complex digital products.
• Prototyping & Wireframing: Skilled in creating detailed wireframes, storyboards, user flows, sitemaps, and interactive prototypes to effectively communicate design concepts.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams, including product managers, engineers, and stakeholders.
• Documentation Skills: Proficiency in creating comprehensive UX documentation, including design specifications, user guides, and interactive playbooks.

Preferred Skills:

• Knowledge of accessibility standards, specifically WCAG (Web Content Accessibility Guidelines).
• Familiarity with analytics tools such as Google Analytics and user behavior analysis tools like Hotjar.
• Experience as a Scrum Master or familiarity with Agile methodologies.
• Possession of a Google UX Design Professional Certification.

📝 Enhancement Note: The requirement for 6+ years of experience and proficiency in advanced tools like Axure RP signifies a senior-level role. The inclusion of preferred certifications like Scrum Master and Google UX Design suggests a company that values structured project management and recognized UX expertise, common in operations-focused environments aiming for process maturity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a strong breadth and depth of work in UX and visual design, design strategy, and the end-to-end design process.
• Demonstrations of user research methodologies, including personas, user journey maps, and experience maps.
• Examples of detailed wireframes, interactive prototypes, and final UI mockups for web and mobile applications.
• Case studies detailing personal contributions, design decisions, problem-solving approaches, and the impact of design solutions on user experience and business objectives.
• Evidence of collaboration with cross-functional teams and how feedback was incorporated into design iterations.

Process Documentation:

• Examples of creating and maintaining UX/UI templates, design systems, and style guides.
• Documentation of user flows, task flows, and site architecture for complex digital environments.
• Deliverables demonstrating the ability to translate complex concepts into clear, engineering-friendly design specifications.
• Samples of user testing reports, analysis of survey data, and how findings influenced design revisions.

📝 Enhancement Note: A robust portfolio is critical for this senior role, as it serves as tangible proof of the candidate's design process, problem-solving capabilities, and ability to deliver impactful user experiences. The emphasis on "design strategy," "process," and "impact" aligns with operations' focus on measurable outcomes and efficient execution.

💵 Compensation & Benefits

Salary Range: PKR 300,000 - PKR 600,000 per month (Estimated)

Benefits:

• Comprehensive health insurance coverage.
• Professional development opportunities, including training and certifications.
• Opportunities for career advancement within iHorizons.
• Exposure to diverse and high-profile digital transformation projects.
• Collaborative and innovative work environment.
• Paid time off and holidays.

Working Hours:

• Standard 40-hour work week, typically Monday to Friday.
• Potential for occasional overtime to meet project deadlines.

📝 Enhancement Note: Salary is estimated based on senior UX/UI specialist roles in Pakistan, considering the company's industry (technology services), location (Karachi), and the extensive experience required. Benefits are standard for a professional services firm in the region, with a focus on growth and development often valued by operations-minded professionals seeking stability and advancement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services & Business Solutions Company Size: 201-500 employees (estimated based on typical mid-tier IT service companies) Founded: iHorizons was founded in 1996, indicating a company with established experience and a history of adapting to technological advancements.

Team Structure:

• The Senior UX/UI Specialist reports to the Lead – Customer Experience, suggesting integration within a broader CX or Product Design team.
• This role likely involves close collaboration with Product Managers, Software Engineers, QA Testers, and potentially Business Analysts or stakeholders, forming cross-functional product teams.
• The team structure aims to facilitate end-to-end product development, emphasizing communication and shared ownership of user experience outcomes.

Methodology:

• The company emphasizes enhancing methodologies and adopting new technologies to serve customers better, indicating a commitment to continuous improvement and innovation.
• Design processes likely follow user-centered design principles, incorporating iterative development, user feedback loops, and data-driven decision-making.
• Agile or hybrid methodologies are probable given the industry and the mention of cross-functional teams and product development phases.

Company Website: https://www.ihorizons.com/

📝 Enhancement Note: iHorizons' focus on "radically improved customer experiences and increased operational efficiencies" directly aligns with the core objectives of operations roles. This suggests a culture that values data, process optimization, and customer-centricity, making it an attractive environment for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Specialist This role is positioned at a senior level within the UX/UI discipline. While not a direct operations role, its focus on process, efficiency, and user experience directly supports operational goals by streamlining user interactions and improving product adoption. A Senior UX/UI Specialist is expected to operate with a high degree of autonomy, contribute strategically to product direction, and potentially mentor junior designers.

Reporting Structure:

• Reports to the Lead – Customer Experience. This indicates a clear line of reporting within a specialized function focused on user-centric product development.
• The role will likely interact frequently with product management, engineering, and business stakeholders, requiring strong communication and collaboration skills to ensure alignment across different departments.

Operations Impact:

• By optimizing user interfaces and workflows, the Senior UX/UI Specialist directly contributes to operational efficiency by reducing user errors, support requests, and training needs.
• Exceptional UX/UI design can drive higher user adoption rates and engagement, leading to increased customer satisfaction and potentially higher revenue, indirectly impacting the company's operational and financial performance.
• The role's emphasis on data analysis and user feedback allows for continuous improvement of digital products, ensuring they remain efficient and effective tools for users and the business.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX/UI, such as interaction design, research, or visual design for particular platforms (e.g., enterprise software, mobile applications).
• Leadership: Transition into a Lead UX/UI Designer role, managing a team, or a Product Design Manager position, overseeing the entire design function.
• Cross-Functional Roles: Move into Product Management, where a strong UX background is highly advantageous, or explore roles in Customer Success or Business Analysis.
• Skill Development: Continuous learning in emerging design technologies, accessibility standards, and user research methodologies, potentially leading to certifications or advanced training.

📝 Enhancement Note: The growth path for a Senior UX/UI Specialist often involves moving into leadership or product strategy roles, which are closely related to operational excellence. The ability to influence product design for efficiency and adoption makes this a valuable contributor to the broader operational success of the company.

🌐 Work Environment

Office Type: Professional office environment, likely within a modern corporate setting. Office Location(s): Karachi, Pakistan. Specifics on office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• Collaborative Environment: The role requires constant collaboration with cross-functional teams, suggesting an open-plan or team-oriented workspace designed to foster communication and idea sharing.
• Tools & Technology: Access to industry-standard design software (Adobe Suite, Figma, Sketch, Axure) and collaboration tools will be provided. The company's commitment to new technologies implies a modern tech stack.
• Team Interaction: Opportunities for regular interaction with designers, product managers, engineers, and potentially client representatives to discuss project requirements and design solutions.

Work Schedule:

• Expected to adhere to a standard 40-hour work week, with flexibility potentially available depending on project demands and company policy. The emphasis on meeting deadlines suggests a results-oriented approach where occasional extended hours might be necessary.

📝 Enhancement Note: The work environment is likely to be dynamic and project-driven, typical of a technology services company. For operations-minded individuals, the emphasis on collaboration, process, and efficient delivery within a structured team setting will be a key aspect of the daily experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team reviews applications and portfolios for basic qualifications and experience.
• Technical Interview/Portfolio Review: A discussion with the Lead – Customer Experience or a senior design team member to delve into the candidate's portfolio, design process, problem-solving skills, and technical proficiency with design tools. This stage will likely involve presenting case studies.
• Practical Exercise/Case Study: Candidates may be asked to complete a design challenge or present a detailed analysis of a given problem, demonstrating their approach to UX/UI design and strategic thinking.
• Cross-Functional/Team Interview: Meetings with Product Managers, Engineers, or other team members to assess collaboration skills, communication style, and cultural fit within the broader product development team.
• Final Interview: Potentially with senior leadership to discuss overall fit, strategic contributions, and career aspirations.

Portfolio Review Tips:

• Showcase Impact: Clearly articulate the problem, your role, the solutions you designed, and the measurable impact or outcomes. Use metrics where possible (e.g., increased conversion rates, reduced support tickets, improved task completion times).
• Process Transparency: Walk through your design process for key projects. Explain your research methods, wireframing approach, prototyping techniques, and how user feedback influenced your decisions.
• Tool Proficiency: Highlight your expertise with the required tools (Figma, Sketch, Axure, Adobe Suite) within your portfolio projects.
• Storytelling: Frame your projects as narratives, explaining the challenges, your strategic approach, and the successful resolution. Tailor the narrative to emphasize aspects relevant to efficiency and user-centricity.
• Organization: Ensure your portfolio is well-organized, easy to navigate, and clearly presents your best work.

Challenge Preparation:

• Understand the Challenge: Thoroughly analyze any provided design brief or problem statement. Identify the core user needs and business objectives.
• Structure Your Response: Outline your approach before diving into execution. Consider user research, ideation, prototyping, and testing phases.
• Focus on Rationale: Clearly explain the reasoning behind your design decisions, linking them back to user needs and business goals.
• Consider Constraints: Be mindful of potential technical or business constraints that might influence design choices.
• Presentation Skills: Prepare to present your solution concisely and effectively, highlighting key features and benefits.

📝 Enhancement Note: The interview process for a senior design role heavily relies on portfolio evaluation. Candidates should be prepared to articulate their design philosophy, demonstrate strategic thinking, and showcase how their work contributes to business objectives and operational efficiency through excellent user experiences.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, Axure RP (current tool of choice), other interactive prototyping tools.
• Wireframing & User Flows: Axure RP, Sketch, Figma, Adobe XD.
• Design Documentation: Tools for creating wireframes, storyboards, user flows, experience maps, and interactive playbooks.

Analytics & Reporting:

• Web Analytics: Google Analytics (advantageous).
• User Behavior Analysis: Hotjar (advantageous).

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (like Salesforce) and marketing automation platforms can be beneficial for understanding the broader customer journey and data flow within an organization.

📝 Enhancement Note: Proficiency in Axure RP is highlighted as a key requirement, suggesting its extensive use within iHorizons for detailed prototyping and interaction design. Familiarity with analytics tools like Google Analytics is a strong plus, indicating the company values data-informed design decisions, a cornerstone of operational improvement.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting customer needs to deliver exceptional experiences, directly impacting user adoption and satisfaction.
• Efficiency & Optimization: Commitment to improving operational efficiency through streamlined processes and user-friendly interfaces.
• Innovation & Adaptability: Embracing new technologies and methodologies to stay ahead in the market and continuously enhance service offerings.
• Collaboration: Fostering a team-oriented environment where cross-functional collaboration is key to successful project delivery.
• Data-Driven Decision Making: Utilizing analytics and user feedback to inform design choices and measure impact.

Collaboration Style:

• Cross-Functional Integration: Working closely with product managers, engineers, testers, and business owners to ensure seamless product development and alignment of goals.
• Feedback Exchange: Open to providing and receiving constructive feedback to refine designs and improve processes.
• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and learnings across the team and with other departments.
• Agile Mindset: Embracing iterative development and quick adaptation to changing requirements or user insights.

📝 Enhancement Note: The company's stated values of "enhancing methodologies and adopting new technologies" and improving "customer experiences and operational efficiencies" strongly resonate with the principles of operations management. This indicates a culture that appreciates structured approaches, continuous improvement, and measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively integrating user desires with technical constraints and business goals to create optimal solutions.
• Managing Stakeholder Expectations: Communicating complex design concepts and justifying design decisions to diverse stakeholders with varying levels of technical understanding.
• Keeping Pace with Technology: Continuously learning and adapting to new design tools, platforms, and emerging web technologies to maintain relevance and innovation.
• Designing for Complex Systems: Creating intuitive user experiences for intricate data structures and multi-faceted digital products.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to master advanced features of Axure RP, Figma, and other cutting-edge design software.
• Industry Best Practices: Exposure to and training on the latest UX/UI design trends, accessibility standards (WCAG), and user research methodologies.
• Cross-Functional Exposure: Gaining insights into product management, software development lifecycles, and business strategy through close collaboration.
• Mentorship: Potential to be mentored by experienced design leaders or to mentor junior designers, fostering leadership skills.
• Certification Support: Encouragement and potential support for obtaining relevant certifications like Scrum Master or advanced UX certifications.

📝 Enhancement Note: The challenges presented are typical for senior design roles and offer significant opportunities for professional growth. The company's commitment to adopting new technologies and enhancing methodologies suggests a supportive environment for continuous learning, crucial for staying competitive in the operations and technology sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating complex business requirements into user-centric digital product designs." (Focus on your structured approach, user research, and iterative design steps.)
• "How do you ensure your designs are both user-friendly and aligned with business objectives, especially when there are competing priorities?" (Highlight your ability to balance user needs with strategic goals and stakeholder input.)
• "Walk us through a time you had to advocate for a design decision that was met with resistance. How did you approach it, and what was the outcome?" (Demonstrate your communication, persuasion, and problem-solving skills.)
• "How do you stay updated with the latest UX/UI trends and technologies, and how do you incorporate them into your work?" (Showcase your commitment to continuous learning and innovation.)

Company & Culture Questions:

• "What do you know about iHorizons and our focus on customer experience and operational efficiency?" (Research the company's mission, values, and recent projects.)
• "How do you approach collaboration within a cross-functional team, particularly with engineers and product managers?" (Emphasize teamwork, communication, and shared ownership.)
• "Describe your ideal work environment and how you contribute to a positive team culture." (Align your response with the company's described culture.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Project context > Problem > Your Role > Design Process > Solutions > Impact/Results > Learnings.
• Highlight Key Projects: Select 2-3 projects that best showcase your skills relevant to this role, focusing on complexity, impact, and your senior-level contributions.
• Quantify Impact: Use data and metrics whenever possible to demonstrate the success of your designs (e.g., improved conversion rates, reduced bounce rates, increased user satisfaction scores).
• Explain Your 'Why': Clearly articulate the rationale behind your design decisions at each stage.
• Be Prepared for Deep Dives: Anticipate detailed questions about your process, tools, and specific design choices.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just design skills, but also strategic thinking, problem-solving abilities, and a strong understanding of how UX/UI contributes to broader business and operational goals. The emphasis on "customer experience" and "operational efficiencies" in the company description should be a recurring theme in your answers.

📌 Application Steps

To apply for this Senior UX/UI Specialist position:

• Submit your application through the provided application link on the iHorizons careers portal.
• Portfolio Customization: Ensure your online portfolio is up-to-date and tailored to highlight projects demonstrating complex problem-solving, user research, and impactful UX/UI design for digital products. Specifically showcase work using Axure RP and adherence to best practices.
• Resume Optimization: Update your resume to prominently feature your 6+ years of experience, key design tools (Adobe Suite, Figma, Sketch, Axure), user research methodologies, and any relevant certifications (Scrum Master, Google UX Design). Use keywords from the job description.
• Prepare Case Studies: Select 2-3 key projects from your portfolio that best illustrate your design process, collaboration skills, and ability to drive user adoption and operational efficiency through design. Practice articulating the problem, your solution, and the measurable outcomes.
• Company Research: Thoroughly research iHorizons, their mission, values, and the types of digital solutions they provide. Understand their emphasis on customer experience and operational efficiency to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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