Senior UX/UI Designer (m/w/d)

📍 Job Overview

Job Title: Senior UX/UI Designer (m/f/d)
Company: Würth Cloud Services GmbH
Location: Berlin, Germany
Job Type: Full-Time
Category: User Experience (UX) / User Interface (UI) Design
Date Posted: October 28, 2025
Experience Level: Mid-Senior Level (3+ years)
Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end user experience and interface design for digital tools and interconnected software solutions that serve the craftsmanship sector.
• Conduct in-depth analysis of customer problems, define solution pathways, and prioritize bug fixes to enhance user satisfaction and product usability.
• Collaborate cross-functionally within an agile team to translate user and business needs into intuitive interaction solutions, user journeys, navigation, and flows.
• Lead and execute usability tests to validate and ensure the intuitive operation of new features and product enhancements.
• Contribute to a corporate startup environment focused on digitalizing the trades, fostering innovation within the established Würth Group.

📝 Enhancement Note: This role is positioned as a Senior UX/UI Designer, indicating a need for significant autonomy, strategic input, and the ability to mentor or guide junior team members. The focus on "craftsmen who build our world" and "digitalizing the trades" suggests a B2B SaaS context with a user base that may value practicality and efficiency. The hybrid work model implies a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Analyze customer problems, define solution requirements, and prioritize bug fixes to ensure a seamless user experience.
• Design intuitive and engaging user interfaces across all digital channels, adhering to established corporate design guidelines while pushing creative boundaries.
• Translate strategic concepts into detailed interaction solutions, user journeys, navigation structures, and user flows, ensuring alignment with product roadmaps and business objectives.
• Collaborate closely with Product Owners and development teams in an agile (Scrum) environment to guide the implementation of design solutions from concept to final product.
• Conduct comprehensive analysis of user feedback and behavior within interfaces to inform design iterations and improvements.
• Organize and lead usability testing sessions to gather insights and validate the ease of use and effectiveness of new features and product updates.
• Maintain and evolve design systems and style guides to ensure consistency and brand integrity across all digital touchpoints.
• Stay abreast of current web and mobile design trends, responsive design principles, and emerging technologies to inform innovative design solutions.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic thinking (problem analysis, solution definition) and tactical execution (UI design, usability testing). Emphasis on agile/Scrum and close collaboration with Product Owners points to a fast-paced, iterative development environment common in tech startups.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a relevant field such as Visual & Experience Design, Media Design, Media Informatics, or a related discipline.
• Equivalent practical experience and demonstrable expertise in UX/UI design may be considered in lieu of a formal degree.

Experience:

• Minimum of 3 years of professional experience in User Experience (UX) and User Interface (UI) design, with a proven track record of delivering successful digital products.
• Experience working within agile development methodologies, particularly Scrum, is highly valued.

Required Skills:

• User Experience (UX) Design: Deep understanding of UX principles, user-centered design methodologies, and the entire design process from research to iteration.
• User Interface (UI) Design: Proficiency in creating visually appealing, intuitive, and functional user interfaces for web and mobile applications.
• Design & Prototyping Tools: Expertise with industry-standard design and prototyping software, including Adobe Creative Cloud and Figma.
• Corporate Design: Strong understanding and application of corporate design principles and brand guidelines.
• Usability Testing: Experience planning, conducting, and analyzing usability tests to gather actionable insights.
• Agile & Scrum: Familiarity with agile development frameworks and experience working within Scrum teams.
• Responsive Design: Proficiency in designing for various screen sizes and devices, ensuring a consistent experience across web and mobile platforms.
• Communication: Fluent communication skills in both German and English, both written and verbal.

Preferred Skills:

• Experience in designing for B2B SaaS products or enterprise software solutions.
• Familiarity with user journey mapping, information architecture, and interaction design.
• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with developers.
• Experience with design system management and implementation.

📝 Enhancement Note: The requirement for a minimum of 3 years of practical experience, combined with the "Senior" title, suggests that candidates should be capable of working independently, taking ownership of projects, and potentially mentoring less experienced designers. The emphasis on both German and English fluency is critical for a Berlin-based company operating in an international context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and well-organized portfolio showcasing a minimum of 3 years of professional UX/UI design work.
• Demonstrations of end-to-end design process for at least 2-3 significant projects, highlighting problem definition, user research, ideation, wireframing, prototyping, and final UI design.
• Case studies that clearly articulate the user problem, the design solution, your specific role and contributions, and the impact of your design decisions (quantifiable results preferred).
• Examples illustrating experience with user-centered design principles and how they were applied to address specific user needs.
• Visual examples of UI design for web and mobile applications, demonstrating aesthetic sensibility and adherence to design best practices.

Process Documentation:

• Evidence of experience in conducting and analyzing usability tests, with examples of how feedback informed design iterations.
• Documentation of user journey mapping, wireframing, and prototyping processes, showcasing your workflow and tool proficiency.
• Examples of how you translated business requirements and user needs into functional interaction solutions and navigation flows.
• Portfolio pieces that demonstrate familiarity with agile methodologies and how design integrates into a Scrum workflow.

📝 Enhancement Note: The explicit mention of a "meaningful portfolio" in the application instructions underscores its critical importance. Candidates should curate their portfolio to specifically highlight projects that demonstrate problem-solving, user advocacy, and a strong understanding of the design process relevant to B2B digital products. Quantifiable achievements are highly desirable.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers in Berlin, Germany, with 3+ years of experience, a competitive salary range would typically fall between €55,000 and €75,000 per annum. This estimate considers the cost of living in Berlin, the company's industry (SaaS/Technology), and the seniority of the role.

Benefits:

• Hybrid Work Model: Flexibility with 50% Home Office, allowing for a balanced work-life integration.
• Professional Development: Opportunities to collaborate with highly qualified colleagues, fostering continuous learning and skill enhancement.
• Modern Equipment: Provision of up-to-date tools and technology to maximize productivity and project success.
• Inspiring Workspace: A modern office located in Berlin Xberg, directly on the Spree river, offering an attractive work environment.
• Generous Vacation: 30 days of paid vacation per year, promoting employee well-being and work-life balance.
• Employee Discounts: Access to discounts in the Würth Online Shop.
• Public Transport Subsidy: Company contribution towards a BVG ticket (public transport pass).
• On-site Amenities: Access to high-quality coffee.
• Team Culture: A strong team spirit with opportunities to celebrate successes together.

Working Hours: The standard working hours are approximately 40 hours per week, with the flexibility offered by the hybrid work arrangement to manage time effectively.

📝 Enhancement Note: The provided salary range is an estimate based on typical compensation for this role and location. Actual salary will depend on the candidate's specific experience, skills, and the company's compensation structure. The benefits package highlights a focus on work-life balance, professional growth, and employee well-being, which are attractive to senior-level professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development / SaaS (Software as a Service) Company Size: Medium-sized (implied by "Corporate Startup" and likely the need for a Senior UX/UI Designer to shape processes) Founded: Würth Cloud Services GmbH operates as a Corporate Startup of the Würth Group, founded in 2017 (based on external information for Würth Cloud Services GmbH). This structure implies a blend of startup agility and the stability/resources of a larger, established organization.

Team Structure:

• The UX/UI Designer will likely be part of a product development team, reporting to a Head of Product, Design Lead, or CTO.
• Collaboration is expected with Product Owners, fellow designers, developers, and potentially marketing and customer success teams.
• The environment is described as having "flat hierarchies" and an "extraordinary team spirit," suggesting open communication and accessibility.

Methodology:

• Agile Development: The company operates using agile methodologies, specifically Scrum, for project execution.
• User-Centricity: A strong emphasis is placed on understanding and addressing the needs of craftsmen, indicating a user-centric approach to product development.
• Data-Informed Design: Analysis of user feedback and behavior is a key component in informing design decisions and iterations.
• Innovation: As a corporate startup, there's an inherent drive for innovation to digitalize the trades.

Company Website: https://www.wuerth-cs.com/de/wcs/index.php

📝 Enhancement Note: The "Corporate Startup" model suggests a dynamic environment where established processes are being built or refined. This presents an opportunity for a Senior UX/UI Designer to influence the design culture and methodologies. The focus on digitalization for craftsmen is a niche but significant market.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior UX/UI Designer, indicating a mid-to-senior level position. It requires a significant degree of autonomy, strategic input into product design decisions, and the ability to manage complex design challenges independently. The role is expected to contribute to shaping the user experience strategy for Würth Cloud Services' digital offerings.

Reporting Structure: The Senior UX/UI Designer will likely report to a Design Lead, Product Manager, or Head of Product within the company. They will work closely with agile development teams, including software engineers and Product Owners, and may collaborate with other designers if the team structure expands.

Operations Impact: The impact of this role is direct and significant:

• Product Usability & Adoption: High-quality UX/UI design directly influences how easily and effectively craftsmen can use the software solutions, driving adoption rates and user satisfaction.
• Customer Retention: An intuitive and positive user experience is crucial for retaining customers in the competitive SaaS market.
• Brand Perception: The design of the digital interfaces is a key touchpoint that shapes the perception of Würth Cloud Services as a modern, reliable, and user-friendly provider.
• Efficiency Gains for Users: By designing efficient workflows and interfaces, this role directly contributes to the company's mission of saving time for craftsmen and enabling them to focus on their core business.

Growth Opportunities:

• Lead Design Initiatives: As a senior member, there's potential to lead design efforts for new product features or even entire product lines.
• Mentorship: Opportunity to mentor junior designers and help build out the design team and its capabilities.
• Strategic Input: Contribute to the overall product strategy and vision from a user experience perspective.
• Specialization: Deepen expertise in specific areas of UX/UI, such as interaction design, user research, or design systems.
• Leadership Track: Potential to move into a Design Lead or Head of Design role as the company and its design function continue to grow.

📝 Enhancement Note: The growth analysis focuses on the career progression and impact specific to a Senior UX/UI Designer in a growing tech company. The "corporate startup" nature suggests opportunities for significant influence and potential leadership roles as the company scales.

🌐 Work Environment

Office Type: Modern Office Space. The description mentions a "chic office in Berlin Xberg directly on the Spree with access to the water," indicating a contemporary and desirable work location.

Office Location(s): Berlin, Germany (specifically Berlin Xberg, near the Spree river). This location is known for its vibrant startup and tech scene.

Workspace Context:

• Collaborative Environment: The company emphasizes an "extraordinary team spirit" and opportunities for "exchange within the team," suggesting a collaborative workspace designed to foster interaction and knowledge sharing.
• Tools & Technology: Employees are provided with "modern equipment" to facilitate their work, implying access to up-to-date hardware and software necessary for design tasks.
• Team Interaction: The hybrid model (50% home office) means that office days are likely focused on collaborative activities, team meetings, workshops, and building team cohesion.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid arrangement provides flexibility, allowing for a balance between in-office collaboration and remote work. This flexibility is beneficial for deep work sessions and managing personal commitments.

📝 Enhancement Note: The description of the office and work environment highlights key aspects that candidates typically consider: location attractiveness, office amenities, and the overall atmosphere. The hybrid model is presented as a benefit that supports work-life balance.

📄 Application & Portfolio Review Process

Interview Process: The interview process for a Senior UX/UI Designer at Würth Cloud Services GmbH is likely to involve several stages designed to assess technical skills, design thinking, cultural fit, and problem-solving abilities.

1. Initial Screening: A recruiter or hiring manager will review your application, CV, and crucially, your portfolio. They will assess your experience level and alignment with the role's core requirements.
2. Portfolio Presentation & Technical Interview: This stage will involve presenting your portfolio to the hiring team (potentially including other designers and product managers). You will be expected to walk through key projects, explain your design process, your rationale behind decisions, and how you handle challenges. Expect questions on UX principles, UI design best practices, and your experience with specific tools.
3. Case Study/Design Challenge: You may be given a design challenge or a take-home assignment to assess your problem-solving skills, design thinking, and ability to deliver within constraints. This could involve analyzing a given problem, proposing solutions, and presenting them.
4. Team & Stakeholder Interviews: You'll likely meet with potential team members (developers, Product Owners) and other stakeholders to evaluate your collaboration style, communication skills, and cultural fit within the agile team and the company.
5. Final Interview: A concluding interview, perhaps with a senior leader, to discuss overall fit, career aspirations, and finalize any terms.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience relevant to B2B SaaS, digital tools for trades, and complex user flows. Highlight projects where you had significant ownership.
• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, design, testing), your design decisions, and the measurable outcomes or impact. Use visuals effectively.
• Showcase Process: Don't just show final screens. Include wireframes, user flows, prototypes, and insights from user research or testing to demonstrate your thinking and methodology.
• Highlight Collaboration: Mention how you collaborated with Product Owners, developers, and other stakeholders.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced support tickets, improved task completion times).
• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and your approach to user research and testing.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly understand the problem statement and the target user (craftsmen).
• Time Management: Allocate your time wisely, focusing on demonstrating your core skills (problem analysis, ideation, user-centricity) rather than perfecting every pixel if time is limited.
• Presentation: Prepare a clear and concise presentation of your solution, explaining your rationale and key design decisions. Be ready to defend your choices.
• Acknowledge Limitations: It's acceptable to acknowledge assumptions made or areas that would require further research or testing in a real-world scenario.

📝 Enhancement Note: This section provides detailed, actionable advice tailored to a Senior UX/UI Designer role, emphasizing the critical importance of the portfolio and preparing for design-specific interview stages.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Adobe Creative Cloud (e.g., Photoshop, Illustrator, XD). Candidates are expected to be proficient in at least one of these core design suites.
• Collaboration Platforms: Likely tools such as Jira, Confluence, Slack, or similar for agile project management and team communication.

Analytics & Reporting:

• While not explicitly mentioned, experience with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions would be beneficial.
• Familiarity with creating dashboards or reports to visualize user engagement and product performance.

CRM & Automation:

• Not directly relevant to the Senior UX/UI Designer role's primary responsibilities, but understanding how design integrates with CRM systems or marketing automation platforms could be a plus for B2B SaaS.
• Experience with tools that facilitate A/B testing of design elements would be advantageous.

📝 Enhancement Note: This section highlights the specific software and technology tools that a Senior UX/UI Designer would be expected to use or be familiar with in this role, based on industry standards and the job description.

👥 Team Culture & Values

Operations Values:

• User Focus: A deep commitment to understanding and serving the needs of craftsmen, ensuring that digital tools genuinely help them in their daily work.
• Agility & Adaptability: Embracing agile methodologies and adapting quickly to feedback and evolving market needs, characteristic of a startup environment.
• Collaboration & Team Spirit: Valuing teamwork, open communication, and mutual support to achieve collective goals.
• Quality & Excellence: A high standard for design quality and product functionality, aiming for maximum success in projects.
• Innovation: A drive to digitalize and modernize the trades through innovative software solutions.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Product Owners, developers, and other team members within an agile framework.
• Feedback-Driven: Openness to receiving and providing constructive feedback as part of the iterative design and development process.
• Knowledge Sharing: A culture that encourages learning from each other, sharing best practices, and growing together as a team.
• Pragmatism: A focus on delivering practical and effective solutions that meet real user needs, aligning with the values of the target audience (craftsmen).

📝 Enhancement Note: This section infers the company's values and collaboration style based on the provided description, aiming to give candidates insight into the workplace culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Digital Divide: Designing intuitive interfaces for a user base (craftsmen) that may have varying levels of digital literacy or be accustomed to traditional methods.
• Balancing Innovation and Usability: Ensuring that new, innovative features are also highly usable and don't overwhelm the user.
• Cross-Platform Consistency: Maintaining a cohesive and consistent user experience across diverse digital channels and devices.
• Rapid Iteration: Working within a fast-paced agile environment that requires quick design decisions and iterations.
• Defining Design Processes: As a corporate startup, there may be opportunities to help define and refine design processes and standards.

Learning & Development Opportunities:

• Deepen UX Expertise: Gain extensive experience in user research, interaction design, and usability testing within a specific industry vertical.
• Advance in Design Leadership: Progress towards a Design Lead or management role as the company scales and the design team grows.
• Master Agile Design: Hone skills in agile UX/UI practices, including design sprints and continuous integration of design.
• Industry Exposure: Learn about the specific needs and workflows of the trades industry, which can inform future design projects.
• Contribute to Product Strategy: Influence the direction of digital products that genuinely impact a significant professional sector.

📝 Enhancement Note: This section identifies potential challenges and growth opportunities inherent to the role and the company's context, offering candidates a realistic outlook and areas for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a user group significantly different from yourself. How did you ensure their needs were met?" (Focus on empathy, research methods, and user advocacy.)
• "Walk us through a complex UX/UI project from your portfolio. What was the problem, your process, your key design decisions, and the outcome?" (Prepare a concise narrative highlighting your end-to-end process and impact.)
• "How do you approach balancing user needs with business requirements and technical constraints?" (Discuss your prioritization framework and negotiation skills.)
• "Imagine we need to design a new feature for [specific tool for craftsmen]. What would be your first steps?" (Demonstrate your initial research and ideation process.)

Company & Culture Questions:

• "What interests you about Würth Cloud Services and our mission to digitalize the trades?" (Research the company, its products, and its market.)
• "How do you see your role contributing to our agile team and company culture?" (Highlight your collaborative spirit and adaptability.)
• "Describe your ideal work environment and how you thrive in a hybrid setup." (Align your preferences with the described work environment.)

Portfolio Presentation Strategy:

• Structure is Key: For each project, have a clear flow: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.
• Visuals First: Let your designs speak, but be ready to explain the "why" behind them. Use high-fidelity mockups and prototypes where possible.
• Focus on Impact: Emphasize how your designs solved problems and delivered value, using data if available.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and lessons learned.
• Enthusiasm Matters: Show passion for UX/UI design and for the company's mission.

📝 Enhancement Note: This section provides targeted advice on how to prepare for the interview process, including sample questions and strategies for presenting the portfolio effectively.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on join.com.
• Curate a Meaningful Portfolio: Select 2-3 of your strongest projects that best demonstrate your UX/UI process, problem-solving skills, and impact, specifically highlighting B2B SaaS or similar product design experience. Ensure it's easily shareable and professionally presented.
• Tailor Your Resume: Highlight your 3+ years of experience, proficiency in design tools (Figma, Adobe CC), experience with agile/Scrum, and any specific achievements related to user-centered design or interface optimization.
• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on your role, process, design rationale, and quantifiable outcomes. Be ready to explain your design decisions and handle questions.
• Research Würth Cloud Services: Understand their mission, target audience (craftsmen), and product offerings to articulate your interest and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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