Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer Company: GEICO Location: Chevy Chase, MD (Hybrid) Job Type: Full-Time Category: User Experience & Interface Design Date Posted: December 11, 2025 Experience Level: 5-10 Years Remote Status: Hybrid (2-3 days in-office per week)

🚀 Role Summary

• Design and deliver high-quality, customer-centric UX/UI solutions that align with business objectives and enhance product experiences.
• Act as a customer advocate by employing human-centered design methodologies, including user research, journey mapping, and usability testing.
• Collaborate closely with cross-functional teams, including Product Management, Engineering, and Business stakeholders, to define design requirements and ensure successful product development and launch.
• Translate complex ideas into intuitive concepts, user flows, wireframes, and detailed UI specifications.
• Contribute to and leverage established design systems to ensure consistency and efficiency across digital products.

📝 Enhancement Note: While the core request is for Revenue Operations, Sales Operations, or GTM roles, this input is for a Senior UX/UI Designer. The output will be tailored to this specific role, focusing on how UX/UI design principles intersect with operational efficiency and customer journey optimization within a large organization like GEICO. Keywords will be adapted to reflect this focus.

📈 Primary Responsibilities

• Collaborate with product managers, engineers, and business stakeholders to deeply understand customer needs and business requirements, translating them into effective design solutions.
• Champion human-centered design principles throughout the product lifecycle, from initial concept and discovery through user research, iterative design, and final delivery.
• Develop comprehensive user flows, process flows, wireframes, journey maps, and detailed user interface specifications that clearly articulate design intent and functionality.
• Create and present compelling design concepts, mockups, and prototypes to articulate design solutions and gather feedback from stakeholders.
• Deliver production-ready design assets and specifications to engineering teams, ensuring seamless implementation and adherence to design standards.
• Participate in and facilitate design thinking workshops and collaborative sessions to foster alignment and drive innovation across teams.
• Conduct user research and usability testing to validate design decisions, identify areas for improvement, and ensure an optimal customer experience.
• Contribute to the evolution and maintenance of GEICO's design system, ensuring consistency, scalability, and efficiency in design outputs.
• Manage design priorities effectively in a dynamic environment, providing clear direction and input on product roadmaps and feature prioritization.

📝 Enhancement Note: The initial job description provides a good overview of UX/UI responsibilities. This section elaborates on the "how" and "why" behind these tasks, emphasizing the strategic impact on customer experience and business outcomes, which is crucial for a senior-level role.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree in a related field such as Human-Computer Interaction (HCI), Graphic Design, Interaction Design, or equivalent practical experience.
• A Master’s degree in a relevant field can be considered as an alternative to 2 years of experience.

Experience:

• Minimum of 5 years of professional experience in User Experience (UX) and User Interface (UI) design.
• Demonstrated experience designing for cross-channel experiences, including responsive web and native mobile applications (iOS/Android).

Required Skills:

• User Experience (UX) Design: Proven ability to design intuitive and effective user experiences, from conceptualization to detailed interaction design.
• User Interface (UI) Design: Strong visual design skills with a keen eye for aesthetics, layout, typography, and color theory.
• Design Tools Proficiency: Expert-level skill in industry-standard design and prototyping tools, such as Figma, Sketch, Adobe Creative Suite, InVision, or similar.
• Human-Centered Design: Deep understanding and practical application of human-centered design methodologies, including user research, persona development, journey mapping, and usability testing.
• Wireframing & Prototyping: Ability to create low-fidelity wireframes and high-fidelity interactive prototypes to effectively communicate design concepts and user flows.
• Collaboration: Excellent ability to work collaboratively with cross-functional teams, including product managers, engineers, researchers, and business stakeholders.
• Communication & Storytelling: Strong verbal and written communication skills, with the ability to articulate design decisions, present concepts effectively, and influence stakeholders.

Preferred Skills:

• Agile Development: Experience working within Agile development methodologies and collaborating closely with engineering teams in sprints.
• Design Systems: Familiarity with working within and contributing to established design systems to ensure consistency and efficiency.
• User Research & Testing: Experience planning, conducting, and synthesizing user research and usability testing to inform design decisions.
• Cross-Channel Design: Specific experience designing seamless and consistent experiences across multiple platforms and devices.
• Operations Collaboration: Ability to effectively collaborate with Operations teams to understand workflow impacts and design solutions that improve operational efficiency.
• Customer Journey Mapping: Expertise in creating detailed customer journey maps to identify pain points and opportunities for improvement.

📝 Enhancement Note: The provided qualifications are solid. This section expands on them by linking specific skills to their practical application within a UX/UI role and the broader organizational context, particularly highlighting collaboration with operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of UX/UI design projects that demonstrate a strong understanding of user-centered design principles and problem-solving capabilities.
• Include case studies that detail your design process, from initial problem definition and user research through wireframing, prototyping, UI design, and final implementation.
• Highlight projects that involved cross-functional collaboration with product management, engineering, and other stakeholders.
• Present examples of responsive web and native mobile application designs, showcasing your ability to adapt designs across different platforms and screen sizes.
• Demonstrate your proficiency with design tools (e.g., Figma) and your ability to create high-fidelity mockups and interactive prototypes.

Process Documentation:

• Projects should clearly illustrate your design process, including:
  • Discovery & Research: How you identified user needs and business goals.
  • Ideation & Design: Your approach to concept development, user flows, wireframing, and UI design.
  • Prototyping & Testing: How you created prototypes and validated designs through user research or usability testing.
  • Collaboration & Handoff: How you partnered with engineering and other teams for implementation.
  • Iteration & Optimization: Any post-launch analysis or design refinements made.

📝 Enhancement Note: For a Senior UX/UI Designer role, a strong portfolio is paramount. This section provides specific guidance on what GEICO likely looks for, emphasizing process, collaboration, and measurable outcomes, which are key indicators of a senior candidate's capabilities.

💵 Compensation & Benefits

Salary Range: $97,375.00 - $172,200.00 annually

Benefits:

• Comprehensive Total Rewards Program: Tailored coverage designed for your and your family’s overall well-being.
• Financial Benefits:
  • Market-competitive compensation.
  • 401K savings plan with a 6% company match, vested from day one.
  • Performance and recognition-based incentives.
  • Tuition assistance for continued education and professional development.
• Health & Wellness:
  • Access to mental healthcare services.
  • Fertility and adoption assistance programs.
• Work-Life Flexibility:
  • Workplace flexibility options.
  • GEICO Flex program: Ability to work from anywhere in the US for up to four weeks per year.
• Employee Engagement & Recognition: Programs designed to reward positive impacts and foster a sense of community.

Working Hours:

• Standard full-time hours, typically around 40 hours per week. While the role is hybrid, specific in-office days should be coordinated with the team and manager. Flexibility may be offered within the team's operational needs.

📝 Enhancement Note: The salary range and benefits are provided. This section organizes them clearly and adds context relevant to operations professionals, emphasizing aspects like financial security (401K match), well-being (mental health, fertility), and flexibility (GEICO Flex) that contribute to overall job satisfaction.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (Automotive, Home, etc.) Company Size: Large Enterprise (GEICO is a subsidiary of Berkshire Hathaway and employs thousands globally) Founded: 1936 Company Description: GEICO is a prominent American auto insurance company known for its direct-to-consumer model and iconic advertising. They offer a wide range of insurance products and are committed to innovation, customer service, and providing "Great Company, Great Culture, Great Rewards, and Great Careers."

Team Structure:

• The Senior UX/UI Designer will likely be part of a dedicated Design and Research team, which is itself a multi-disciplinary group.
• This team collaborates closely with Product Management, Engineering, and various Business Units across GEICO.
• The reporting structure will likely involve a Design Lead or Manager, with direct collaboration across product teams.

Methodology:

• Human-Centered Design: A core tenet, emphasizing understanding and solving for the customer.
• Agile Development: Working within iterative development cycles, requiring close collaboration with engineering.
• Data-Driven Decisions: Leveraging analytics and research to inform design choices and measure impact.
• Design Systems: Utilizing and contributing to a centralized system for consistency and efficiency.

Company Website: https://www.geico.com/

📝 Enhancement Note: GEICO's established brand and large scale imply a structured yet innovative environment. The focus on "The GEICO Pledge" suggests a strong emphasis on employee experience and career development, which is beneficial for senior professionals.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is a key player in shaping the user experience of GEICO's digital products, influencing customer acquisition, retention, and satisfaction. Reporting Structure: Typically reports to a Design Manager or Lead within a larger Product or Technology organization. Will work closely with Product Managers and Engineering Leads. Operations Impact: The UX/UI designer's work directly impacts customer engagement, conversion rates, operational efficiency (through intuitive self-service tools), and overall brand perception. They bridge the gap between customer needs, business goals, and technical execution, ensuring that digital platforms are both user-friendly and effective.

Growth Opportunities:

• Leadership: Potential to move into Lead UX/UI Designer roles, managing projects or mentoring junior designers.
• Specialization: Deepen expertise in specific areas like user research, interaction design, or accessibility.
• Cross-Functional Mobility: Opportunity to work on diverse product lines within GEICO, gaining broader business insights.
• Mentorship: Access to mentorship programs and the ability to mentor junior talent.
• Continuous Learning: GEICO's commitment to "Great Careers" suggests opportunities for training, certifications, and attending industry conferences.

📝 Enhancement Note: For a Senior UX/UI Designer, growth often involves increased scope, leadership, and specialization. GEICO's structure likely offers opportunities to influence product strategy and champion design best practices across various business units.

🌐 Work Environment

Office Type: Hybrid model, requiring 2-3 days per week in a physical GEICO office. Office Location(s): Chevy Chase, MD; New York City, NY; Chicago, IL; Palo Alto, CA; Dallas, TX; Seattle, WA. Workspace Context:

• Collaborative Spaces: Expect opportunities to work in team-based environments, engaging in workshops, brainstorming sessions, and design reviews with colleagues.
• Tools & Technology: Access to industry-standard design software (Figma is explicitly mentioned), collaboration platforms, and potentially internal tools for project management and communication.
• Cross-Functional Interaction: Frequent interaction with product managers, engineers, researchers, and business stakeholders, fostering a dynamic and communicative work environment.
• In-Office Days: These days are likely intended for intensive collaboration, team building, and strategic discussions that benefit from face-to-face interaction.

Work Schedule: The standard 40-hour work week is expected. The hybrid arrangement allows for flexibility, with the ability to work remotely for part of the week, while in-office days will focus on collaborative activities.

📝 Enhancement Note: The hybrid nature of the role, combined with the specified office locations, suggests a need for candidates who can effectively manage their time between remote work and in-office collaboration, leveraging both for maximum productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screen: HR or Recruiter call to assess basic qualifications, cultural fit, and salary expectations.
• Portfolio Review & Case Study Presentation: A crucial step where candidates present their work, detailing their process, problem-solving approach, and impact. Expect to walk through 2-3 key projects.
• Hiring Manager Interview: Deeper dive into experience, technical skills, and how the candidate aligns with the team's needs and GEICO's culture.
• Cross-Functional Interviews: Interviews with Product Managers, Engineers, or other Designers to assess collaboration skills and technical understanding.
• Final Interview/Offer: Typically with senior leadership or the hiring manager.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 strong projects that best represent your senior-level experience, problem-solving abilities, and impact.
• Focus on Process: Clearly articulate the "Why," "What," and "How" of your design decisions. Emphasize your thought process and how you arrived at the final solution.
• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved customer satisfaction scores).
• Tailor to GEICO: Understand GEICO's business and brand. If possible, highlight projects that show experience in similar industries or with complex customer journeys.
• Be Prepared for Questions: Anticipate questions about your collaboration style, how you handle feedback, and how you approach challenging design problems.

Challenge Preparation:

• Be ready for a design exercise or a more in-depth discussion about a hypothetical GEICO-related design challenge.
• Practice articulating your design thinking and rationale concisely.
• Prepare to discuss how you would approach designing for specific GEICO products or customer segments.

📝 Enhancement Note: The portfolio review is critical for UX/UI roles. This section provides actionable advice on how to present work effectively, focusing on process, impact, and tailoring to GEICO's context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for design and collaboration. This will be the primary tool for wireframing, UI design, prototyping, and design system management.
• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other tools like InVision, Adobe XD, or Principle may be beneficial for specific use cases.
• Design Systems: Experience working with and contributing to established design systems is preferred, indicating a need for understanding component-based design and style guides.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or internal BI tools to understand user behavior and performance metrics.
• User Feedback Tools: Experience with platforms for collecting and analyzing user feedback (e.g., surveys, session recording tools).

CRM & Automation:

• While not a direct responsibility, understanding how UX/UI designs integrate with CRM (e.g., Salesforce) and marketing automation platforms can be advantageous for designing cohesive customer journeys.

📝 Enhancement Note: Figma is a key requirement. Highlighting proficiency in this tool and related design system practices is essential. Understanding how UX/UI integrates with broader operational tools provides a competitive edge.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A primary driver, ensuring all design decisions are made with the customer's needs and experience at the forefront.
• Collaboration: A strong emphasis on working effectively with cross-functional teams to achieve shared goals.
• Innovation & Growth Mindset: Encouraging new ideas, continuous learning, and adapting to evolving user needs and technologies.
• Results Orientation: Focusing on delivering tangible outcomes that improve the customer experience and move the business forward.
• Integrity: Upholding ethical design practices and building trust with users and stakeholders.

Collaboration Style:

• Cross-functional Integration: The role thrives on close collaboration with Product Management and Engineering, requiring clear communication and shared ownership.
• Feedback & Iteration: An environment that encourages open feedback, constructive criticism, and iterative design improvements.
• Knowledge Sharing: Active participation in design critiques, workshops, and sharing best practices to elevate the team's overall capabilities.

📝 Enhancement Note: GEICO's emphasis on "Great Company, Great Culture" suggests a supportive and collaborative environment. The values align with modern design practices, focusing on customer-centricity, collaboration, and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively navigating conflicting priorities between delivering an optimal user experience and meeting business goals within a large enterprise context.
• Designing for a Diverse Customer Base: Creating inclusive designs that cater to a wide range of users with varying technical proficiencies and needs, typical of a large insurance provider.
• Integrating with Legacy Systems: Potentially working with or alongside older systems, requiring creative solutions to ensure a modern user experience.
• Maintaining Consistency Across Channels: Ensuring a seamless and unified brand experience across web, mobile, and potentially other customer touchpoints.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in areas like advanced interaction design, accessibility standards (WCAG), or specialized research techniques.
• Industry Exposure: GEICO's scale and commitment to innovation may offer exposure to cutting-edge technologies and design trends.
• Leadership Development: Pathways to take on more responsibility, mentor junior designers, and potentially lead design initiatives.
• Industry Conferences & Training: Access to resources for professional development, such as attending UX conferences or pursuing relevant certifications.

📝 Enhancement Note: Senior roles come with complex challenges. Highlighting these, alongside growth opportunities, provides a realistic view of the role and its potential for professional development within GEICO.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing user needs with business requirements. How did you approach it, and what was the outcome?" (Assesses prioritization and stakeholder management.)
• "Walk us through a complex UX/UI project from your portfolio. What was the problem, your process, your role, and the impact of your solution?" (Assesses process, problem-solving, and impact communication.)
• "How do you advocate for the user when stakeholders have different priorities?" (Assesses customer advocacy and influence skills.)
• "How do you approach designing for accessibility?" (Assesses understanding of inclusive design principles.)

Company & Culture Questions:

• "What do you know about GEICO's brand and customer base?" (Assesses research and understanding of the business.)
• "How do you contribute to a collaborative team environment?" (Assesses teamwork and communication style.)
• "Describe your experience working with design systems." (Assesses familiarity with scalable design practices.)
• "How do you stay current with UX/UI design trends and best practices?" (Assesses commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Research -> Solution (Process & Designs) -> Impact.
• Storytelling: Weave a narrative around each project, highlighting the challenges you overcame and the key decisions you made.
• Visuals: Use high-quality mockups, prototypes, and flow diagrams. Ensure they are clear and easy to understand.
• Metrics: Be ready to discuss any quantitative or qualitative data that supports the success of your designs.
• Conciseness: Practice your presentation to ensure it fits within the allotted time, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Preparing for specific types of questions and structuring portfolio presentations are key to success. This advice focuses on demonstrating senior-level thinking and impact.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the GEICO careers portal using the provided link.
• Portfolio Customization: Ensure your portfolio is up-to-date and showcases 2-3 of your most impactful UX/UI projects, emphasizing your senior-level contributions and process.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "User Experience Design," "UI Design," "Figma," "Human-Centered Design," "Cross-Channel Design," and "Agile Development." Quantify achievements where possible.
• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication of your design process, problem-solving approach, and the impact of your work.
• Research GEICO: Familiarize yourself with GEICO's products, brand, customer base, and recent initiatives to demonstrate your interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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