Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer
Company: Endava
Location: Sydney, New South Wales, Australia
Job Type: Full-time
Category: UX/UI Design Operations
Date Posted: 2025-11-19
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

• This hybrid role focuses on the end-to-end delivery of exceptional digital experiences, specifically for a loyalty platform mobile app.
• It requires a blend of hands-on design expertise and strategic foresight to create human-centered, scalable, and aesthetically crafted solutions.
• The position emphasizes cross-functional collaboration, utilizing storytelling to align stakeholders and drive user engagement through intuitive design.
• A core component involves championing design consistency and accessibility (WCAG 2.0 AA) by adhering to best practices and leveraging established design systems.

📝 Enhancement Note: While the role is "Senior UX/UI Designer," the description heavily leans into the operational aspects of design delivery within a product development lifecycle. The emphasis on "end-to-end design delivery," "design planning and strategy," and "craft and quality standards" suggests a need for an operations-minded designer who can manage design processes, ensure consistency, and drive measurable outcomes, aligning with the broader GTM and product operations ecosystem. The focus on a specific loyalty platform mobile app also implies a need to understand user journey mapping and conversion optimization from a design perspective, which are key operational considerations.

📈 Primary Responsibilities

• End-to-End Design Delivery: Lead the complete design lifecycle from initial concept and user research through to final delivery and iteration, ensuring a cohesive and high-quality user experience across all digital touchpoints.
• Human-Centered Design Execution: Apply user research methodologies, usability testing, and data-driven insights to conceptualize, design, and refine intuitive and high-performing digital interfaces that meet user needs and business objectives.
• Design Planning and Strategy: Develop and implement strategic design plans that balance immediate delivery requirements with a long-term vision for the user experience, ensuring alignment with product roadmaps and business goals.
• Cross-Functional Collaboration & Stakeholder Management: Actively partner with product managers, engineering teams, customer representatives, and commercial stakeholders to align on design vision and strategy. Effectively utilize storytelling techniques to communicate design rationale and gain buy-in from diverse audiences.
• Design Craft and Quality Standards: Uphold and elevate the standard for design craft and execution, ensuring that all delivered experiences are not only visually appealing but also drive measurable business results and contribute to the evolution of the underlying platform.
• Design System and Accessibility Advocacy: Champion the adoption and adherence to established design systems to ensure brand consistency and scalability. Proactively implement accessibility best practices (WCAG 2.0 AA) to ensure inclusive design for all users.

📝 Enhancement Note: The responsibilities clearly outline a role that requires not just creative design skills but also strong project management and strategic planning capabilities, which are central to operations roles. The emphasis on "driving experiences that deliver measurable results" and "evolving the underlying platform" highlights an operational focus on impact and continuous improvement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction, Design, Computer Science, or a related field is often preferred. Equivalent practical experience will also be considered.

Experience:

• Minimum of 5-10 years of progressive experience in UX/UI design, with a strong portfolio showcasing end-to-end mobile application design and delivery.
• Demonstrated experience in the insurance domain is essential, with prior work on loyalty or rewards platforms considered a significant advantage.
• Proven ability to translate complex business requirements into clear, elegant, and scalable design solutions.

Required Skills:

• Mobile Application Design: Proven experience designing and delivering high-quality native mobile applications for iOS and Android platforms.
• Human-Centered Design (HCD) Methodologies: Deep understanding and practical application of HCD principles, including user research, persona development, journey mapping, and usability testing.
• Design Systems: Proficient in creating, contributing to, and maintaining established design systems to ensure consistency, scalability, and efficiency across products.
• Prototyping Tools: Mastery of modern design and prototyping software such as Figma, Sketch, Adobe XD, and collaborative tools like Miro.
• Cross-Functional Collaboration: Demonstrated ability to work effectively within agile, cross-functional teams, collaborating closely with product, engineering, and business stakeholders.
• Storytelling and Communication: Exceptional verbal and written communication skills, with a proven ability to articulate design rationale, present findings, and influence stakeholders through compelling narratives.
• Accessibility Standards: Strong knowledge of and practical experience implementing accessibility guidelines (e.g., WCAG 2.0 AA) into design solutions.

Preferred Skills:

• Insurance Domain Expertise: Specific experience within the insurance industry, understanding its unique user needs, regulatory landscape, and business models.
• Loyalty/Rewards Platform Design: Prior experience designing user experiences for loyalty programs, reward systems, or customer engagement platforms.
• Workshop Facilitation: Experience in planning and leading design thinking workshops, user journey mapping sessions, and stakeholder alignment meetings.
• Illustration and Iconography: Skill in using custom illustration and iconography to enhance user engagement, brand identity, and narrative clarity within digital products.
• Data Analysis for Design: Ability to leverage user data, analytics, and A/B testing results to inform design decisions and measure design impact.

📝 Enhancement Note: The experience level "5-10 years" is inferred from the "Senior" title and the comprehensive nature of the responsibilities. The emphasis on "insurance domain knowledge (essential)" and "loyalty or rewards platforms desirable" indicates a specific industry focus crucial for this role, which is a critical factor for operations roles aiming to drive targeted business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Mobile App Design Case Studies: A robust portfolio showcasing at least 2-3 detailed case studies of mobile applications designed and delivered from concept to launch. Each case study should highlight the problem, your process, design decisions, and the impact achieved.
• Process Documentation & Rationale: Within case studies, clearly articulate the design process followed, including user research methods, wireframing, prototyping, user testing, and iteration stages. Explain the rationale behind key design decisions.
• System Integration & Scalability: Demonstrate how your designs integrate with existing or new design systems, and how they are scalable to accommodate future feature additions and platform growth.
• Measurable Impact & ROI: Quantify the success of your designs where possible, using metrics related to user engagement, task completion rates, conversion improvements, or business outcomes. Highlight how your UX/UI contributions delivered tangible value.

Process Documentation:

• Workflow Design and Optimization: Provide examples of how you have mapped out user workflows and optimized them for clarity, efficiency, and user satisfaction, particularly in the context of loyalty programs or complex user journeys.
• Implementation and Automation: Showcase how your designs have been translated into development-ready assets and specifications, and any experience you have in collaborating with development teams to ensure accurate implementation.
• Measurement and Performance Analysis: Detail how you have used data and analytics to measure the performance of your designs post-launch and how this feedback loop informed subsequent iterations and improvements.

📝 Enhancement Note: For a Senior UX/UI Designer role with an operations focus, a portfolio is paramount. The requirements here are geared towards demonstrating not just design output, but also the strategic management of design processes, the ability to work within and contribute to systems, and a clear focus on measurable outcomes – all hallmarks of operations professionals.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers in Sydney, Australia, with 5-10 years of experience, a competitive salary range can be estimated between AUD $120,000 - $170,000 per annum. This range accounts for the senior level, specialized domain knowledge (insurance/loyalty platforms), and the hybrid work model.

Benefits: Endava offers a comprehensive global and local benefits package designed to support employee wellbeing and professional growth:

• Finance & Rewards: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, and referral bonuses.
• Career Development: Access to career coaching, global career opportunities, non-linear career paths, and internal development programs for both management and technical leadership.
• Learning & Development: Opportunities for complex projects, rotations, participation in internal tech communities, training, certifications, coaching, subscriptions to online learning platforms, and attendance at workshops and conferences.
• Work-Life Balance: Hybrid work arrangements, flexible working hours, and an employee assistance program.
• Health & Wellbeing: A global internal wellbeing program, access to wellbeing apps, and a monthly lifestyle allowance contributing towards health and wellbeing activities (e.g., gym memberships).
• Community & Inclusion: Participation in global internal tech communities, hobby clubs, interest groups, inclusion and diversity programs, and company events.
• Local Perks:
  • Novated Leasing: A pre-tax car leasing benefit.
  • Loyalty Leave: Additional days of leave on work anniversaries (up to 3 extra days per year).
  • Inclusive Parental Leave: 12 weeks for primary carers and 4 weeks for secondary carers.
  • Work From Anywhere: 20 days per year for remote work, enabling extended travel.

Working Hours: A standard full-time work week is assumed, likely around 40 hours per week, with flexibility offered through hybrid work and flexible working hours.

📝 Enhancement Note: The salary estimate is derived from research into senior UX/UI design roles in Sydney, Australia, considering the specified experience level and the specialized industry requirements. The benefits are directly pulled from the provided "Additional Information" section, categorized for clarity and relevance to operations professionals who often value holistic compensation and growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Consulting, Software Engineering, Digital Experiences. Endava operates at the intersection of technology and business, partnering with leading brands to drive innovation and transform businesses through engineering expertise and a people-centric approach.

Company Size: Endava is a large global organization with thousands of employees worldwide, indicating a structured environment with established processes and opportunities for diverse career paths. This size suggests access to extensive resources, global projects, and cross-cultural collaboration.

Founded: Endava has been operating for over two decades, signifying a mature company with a strong track record and deep industry experience. This history implies stability, established methodologies, and a robust understanding of market dynamics.

Team Structure:

• Cross-Functional Pods: The role involves joining a cross-functional team tasked with building a specific product (loyalty platform mobile app). This suggests an agile team structure (often referred to as squads or pods) comprising designers, product managers, engineers, and potentially QA, all working collaboratively towards a common goal.
• Reporting: While not explicitly stated, a Senior UX/UI Designer typically reports to a Design Lead, Head of Design, or a Product Lead, with a dotted line to project or product managers for specific project deliverables.
• Collaboration Patterns: Expect close collaboration within the immediate product team and broader engagement with customer, commercial, and engineering departments across Endava. Emphasis is placed on using "storytelling to bring stakeholders along," indicating a proactive and communicative collaboration style.

Methodology:

• Human-Centered Design (HCD): The core methodology emphasized, ensuring that user needs and business outcomes are intrinsically linked.
• Agile Development: Implied by the cross-functional team structure and focus on iterative delivery.
• Data-Driven Insights: The role requires leveraging research, testing, and data to inform design decisions and measure impact, aligning with operational efficiency and effectiveness.

Company Website: https://www.endava.com/

📝 Enhancement Note: The description of Endava as a "global shift by doing work that matters" and its focus on "engineering, industry expertise and a people-centric mindset" suggests a culture that values innovation, impact, and employee development. For operations professionals, this translates to roles that are project-driven, collaborative, and focused on delivering tangible business value. The emphasis on "leading brands" implies working on significant, impactful projects.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the design discipline, signifying a high degree of autonomy, expertise, and responsibility. It requires not only exceptional design craft but also strategic thinking in planning, process management, and cross-functional influence. The role is positioned to drive significant impact on product success and user experience.

Reporting Structure: The Senior UX/UI Designer will likely report into a Design Manager or Head of Design, with close daily collaboration and reporting lines to Product Managers or Engineering Leads within the specific cross-functional team responsible for the loyalty platform mobile app. This structure facilitates both strategic design direction and agile project execution.

Operations Impact: The impact of this role is directly tied to the success of the loyalty platform mobile app. By creating human-centered, scalable, and high-quality digital experiences, the Senior UX/UI Designer will influence user adoption, engagement, retention, and ultimately, customer loyalty and revenue generation for the insurer client. Their work directly contributes to the client's business outcomes and Endava's reputation for delivering impactful digital solutions.

Growth Opportunities:

• Design Leadership: Progression towards Lead UX/UI Designer, Design Manager, or Head of Design roles, overseeing larger teams or strategic design initiatives.
• Specialization: Deepen expertise in specific domains (e.g., loyalty programs, financial services UX) or methodologies (e.g., advanced user research, service design).
• Cross-Disciplinary Roles: Opportunities to move into Product Management, UX Strategy, or even client-facing roles within Endava's consulting framework.
• Global Mobility: Leveraging Endava's global presence for international project opportunities or relocations.
• Continuous Learning: Access to extensive training, certifications, and internal development programs to foster ongoing skill enhancement.

📝 Enhancement Note: The "Senior" title implies a role that moves beyond pure execution to include strategy, mentorship, and process improvement, aligning with operations career trajectories. The emphasis on "driving meaningful business outcomes" and "evolving the underlying platform" highlights the strategic operational impact expected from this role.

🌐 Work Environment

Office Type: This is a hybrid role, requiring three days per week in the Sydney CBD office. The office environment is likely designed to foster collaboration, innovation, and team cohesion, supporting Endava's people-centric approach.

Office Location(s): The primary office location is Sydney CBD, Australia. This central location offers accessibility and integration within a major business hub.

Workspace Context:

• Collaborative Spaces: The office will likely feature meeting rooms, breakout areas, and open-plan spaces conducive to team collaboration, brainstorming sessions, and workshops, essential for a design-centric role.
• Tools and Technology: Access to modern design and prototyping tools (Figma, Miro) will be standard. The environment will support the use of these tools for individual work and team collaboration.
• Team Interaction: The hybrid model encourages in-person interaction for key team activities, ensuring strong team dynamics and knowledge sharing, while remote days offer focused work time.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with the added benefit of flexible working hours. This flexibility allows for better management of personal life and work, which is crucial for sustained productivity and creativity in design roles.

📝 Enhancement Note: The hybrid nature of the role (3 days in office) is a key aspect of the "Work Environment" and directly impacts how operations professionals will manage their time and collaboration. The Sydney CBD location is also a practical consideration for local candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess alignment with the role's core requirements, particularly mobile app design experience and insurance domain knowledge.
• Design Challenge/Portfolio Presentation: A key stage likely involves presenting your portfolio with detailed case studies. You may be asked to walk through your process, design decisions, and the impact of your work. A practical design challenge, focusing on a relevant problem (e.g., designing a feature for a loyalty app), could also be part of this stage.
• Cross-Functional Team Interview: An interview with members of the cross-functional team (Product Manager, Engineers) to assess collaboration skills, communication style, and technical understanding.
• Stakeholder Interview: Meeting with senior leadership or client representatives to discuss strategic thinking, stakeholder management, and overall fit with Endava's culture and client expectations.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest mobile application design case studies that best showcase your end-to-end process, problem-solving skills, and impact. Prioritize projects that demonstrate insurance domain understanding or loyalty platform experience if possible.
• Structure Your Narrative: For each case study, clearly articulate the problem statement, your role and responsibilities, the design process (research, ideation, prototyping, testing), key decisions and rationale, and quantifiable outcomes.
• Highlight Operations Aspects: Emphasize aspects of your process that demonstrate operational thinking: how you managed the design lifecycle, collaborated with diverse teams, adhered to or evolved design systems, and ensured accessibility.
• Prepare for Questions: Be ready to discuss your design choices, trade-offs you made, how you handled feedback, and how your work directly contributed to business objectives. Quantify impact wherever possible.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the user, the business goal, and any constraints provided.
• Process Over Perfection: Focus on demonstrating a sound design process (user-centricity, iterative design, testing) rather than delivering a single "perfect" solution.
• Communicate Your Thinking: Articulate your thought process clearly and concisely, explaining your assumptions and decisions. Be prepared to present your solution and rationale effectively.

📝 Enhancement Note: The interview process for a senior role, especially in a client-facing consulting firm like Endava, will likely be multi-stage and rigorous. The emphasis on portfolio presentation and a design challenge highlights the practical, output-driven nature of the role, common in operations-focused positions where tangible results are key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely as it's a modern industry standard), Sketch, Adobe XD.
• Collaboration & Ideation: Miro, Mural (for workshops, journey mapping, brainstorming).
• User Research & Testing: Tools like UserTesting.com, Lookback, Maze, or internal testing platforms.

Analytics & Reporting:

• Product Analytics: Google Analytics, Amplitude, Mixpanel (to understand user behavior within the app).
• Reporting Tools: Familiarity with creating dashboards or reports to visualize user data and design performance.

CRM & Automation:

• While not directly a CRM/Automation role, understanding how design impacts user journeys within CRM systems or marketing automation platforms can be beneficial. Experience with tools that integrate user feedback into product development cycles is a plus.

📝 Enhancement Note: Proficiency in modern design tools like Figma is critical. For an operations-minded designer, understanding how to leverage analytics and potentially integrate design feedback into broader CRM or automation workflows can demonstrate a deeper business impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that all design decisions are grounded in empathy and user research.
• Collaboration & Partnership: Valuing close collaboration with product, engineering, and business stakeholders, fostering a partnership approach to problem-solving.
• Craftsmanship & Quality: Upholding a high standard for design execution, ensuring that delivered experiences are polished, intuitive, and effective.
• Data-Driven Decision Making: Utilizing research, testing, and analytics to validate design assumptions and measure impact, promoting a culture of continuous learning and improvement.
• Innovation & Impact: Striving to create innovative solutions that not only meet user needs but also drive significant business outcomes for clients.

Collaboration Style:

• Proactive & Transparent: Engaging openly with team members, sharing work-in-progress, and seeking feedback early and often.
• Storytelling-Focused: Using narrative to effectively communicate design vision, rationale, and user insights to diverse audiences, building consensus and alignment.
• Iterative & Feedback-Driven: Embracing a culture of continuous iteration based on user feedback, data insights, and team input.
• Cross-Functional Integration: Working seamlessly within agile teams, bridging the gap between user needs, business goals, and technical feasibility.

📝 Enhancement Note: The values and collaboration style described align with a high-performing operations team where clear communication, data-informed decisions, and a focus on measurable results are paramount. The emphasis on "doing work that matters" and "driving meaningful change" reflects a values-driven organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Navigating diverse and sometimes conflicting requirements from product, engineering, commercial teams, and the end-user.
• Translating Complex Requirements: Simplifying intricate insurance domain logic or loyalty program rules into intuitive user experiences.
• Maintaining Design Consistency: Ensuring adherence to design systems and accessibility standards across a complex, evolving platform, especially within a hybrid work model.
• Measuring Design Impact: Quantifying the precise business impact of UX/UI design decisions in a way that satisfies all stakeholders.

Learning & Development Opportunities:

• Domain Expertise: Deepen knowledge of the insurance industry and loyalty program mechanics through client projects and internal resources.
• Advanced Design Techniques: Access to training in areas like service design, advanced user research methodologies, or emerging UX technologies.
• Leadership Skills: Opportunities to mentor junior designers, lead design initiatives, and develop strategic planning capabilities.
• Industry Exposure: Attending conferences and workshops to stay abreast of the latest trends in UX/UI design and digital product development.

📝 Enhancement Note: The challenges highlight areas where operational rigor, strategic planning, and effective problem-solving are crucial. The growth opportunities underscore the potential for career advancement and skill enhancement within a structured, supportive environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing stakeholder demands on a mobile app project. How did you approach it, and what was the outcome?" (Focus on communication, negotiation, and outcome-driven solutions.)
• "How do you ensure your designs are both user-centered and meet critical business objectives, especially in a regulated industry like insurance?" (Prepare to discuss your process for integrating user research, data, and business requirements.)
• "Walk us through your process for translating a complex set of business rules for a loyalty program into an intuitive user interface." (Use a specific case study from your portfolio to demonstrate your methodology.)

Company & Culture Questions:

• "What attracts you to Endava and this specific role within our client engagement?" (Research Endava's values, projects, and the insurance/loyalty platform context.)
• "How do you approach collaboration within a cross-functional team, particularly in a hybrid work environment?" (Highlight your communication and teamwork skills, referencing your portfolio's collaborative aspects.)
• "How do you measure the success of your UX/UI designs, and what metrics do you typically track?" (Be prepared to discuss concrete metrics and how they tie to business impact.)

Portfolio Presentation Strategy:

• Focus on Mobile & Insurance: Prioritize case studies that showcase your mobile app design experience, ideally with any insurance or loyalty program context.
• Structure for Impact: Use a clear narrative arc for each case study: Problem -> Your Role -> Process -> Solution -> Impact. Quantify results where possible.
• Highlight Operational Elements: Emphasize how you managed the design process, collaborated effectively, ensured quality and accessibility, and contributed to measurable business outcomes.
• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs, and problem-solving approaches.

📝 Enhancement Note: Preparing for questions that probe strategic thinking, operational execution, and impact measurement is key for this role. The emphasis on portfolio demonstration and understanding company culture ensures candidates are assessed on both their technical skills and their ability to integrate into Endava's client-focused operational model.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.
• Portfolio Customization: Tailor your CV and cover letter to highlight your mobile application design experience, insurance domain knowledge, and any relevant work on loyalty or rewards platforms.
• Resume Optimization: Ensure your resume clearly articulates your experience in end-to-end design delivery, human-centered design methodologies, design systems, and cross-functional collaboration, using keywords from the job description.
• Portfolio Preparation: Select and prepare 2-3 strong mobile app design case studies for presentation. Be ready to discuss your process, rationale, and measurable impact, focusing on the operational aspects of your work.
• Company Research: Familiarize yourself with Endava's mission, values, and recent projects. Understand their approach to client partnerships and digital transformation, particularly concerning their technology and engineering capabilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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