Senior UX Writer, Commerce

📍 Job Overview

Job Title: Senior UX Writer, Commerce

Company: Ōura

Location: Remote - United States

Job Type: Full-Time

Category: UX Writing / Content Design (with a focus on Commerce & E-commerce)

Date Posted: October 22, 2025

Experience Level: Mid-Senior (6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive content strategy and execution for Oura's e-commerce platform, focusing on enhancing customer journeys from discovery to purchase.

• Conceptualize and craft compelling digital content that clearly articulates Oura's value proposition, aligns with brand identity, and optimizes conversion rates.

• Act as a key content strategist within the Commerce Mission, proactively identifying and recommending A/B tests and strategic content refinements to achieve business objectives.

• Collaborate closely with product, design, marketing, and user research teams to ensure cohesive, user-centered digital experiences across web and app interfaces.

📝 Enhancement Note: While the title is "Senior UX Writer, Commerce," the responsibilities and required skills strongly indicate a role focused on the intersection of UX Writing, Content Design, and E-commerce Strategy. The emphasis on driving revenue, conversion, and A/B testing positions this as a strategic role within the commerce function, not just a tactical writing position.

📈 Primary Responsibilities

• Develop and implement content strategies for Oura's e-commerce web properties, including product pages, landing pages, checkout flows, and subscription management interfaces.

• Write clear, concise, and persuasive copy that guides users through the customer journey, enhances understanding of product features and benefits, and motivates conversion.

• Partner with Product Managers and UX Designers to translate business goals and user needs into effective and on-brand content solutions.

• Conduct user research and leverage data analytics (e.g., A/B test results, conversion metrics) to inform content decisions and optimize existing copy.

• Champion the Oura brand voice and tone, ensuring consistency across all commerce-related digital touchpoints, in partnership with the Copy Lead and Creative team.

• Manage content creation timelines, coordinate review cycles with cross-functional stakeholders, and ensure timely delivery of final assets to development teams.

• Contribute to the development and maintenance of a comprehensive web content style guide, defining standards for tone, voice, terminology, and grammar within the commerce domain.

• Proactively identify opportunities for content innovation, proposing new approaches to storytelling, user engagement, and conversion optimization within the e-commerce space.

📝 Enhancement Note: The responsibilities highlight a strategic component beyond standard UX writing, emphasizing ownership of content strategy for commerce, data-driven optimization (A/B testing), and direct contribution to revenue generation. This suggests a need for candidates with a strong understanding of e-commerce funnels and conversion rate optimization (CRO) principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Journalism, HCI, Marketing, or a related field is typically expected for roles at this level.

Experience: 6+ years of progressive experience in UX Content Strategy, UX Writing, Content Design, or a closely related field, with a significant portion focused on e-commerce, web stores, or digital product interfaces.

Required Skills:

• UX Content Strategy: Proven ability to develop and execute end-to-end content strategies for digital products, aligning user needs with business objectives.

• UX Writing & Content Design: Expertise in crafting clear, concise, and user-centered copy for websites, apps, and digital interfaces, with a strong portfolio demonstrating this skill.

• E-commerce & Conversion Optimization: Demonstrable experience in optimizing content for conversion, driving sales, and improving user journeys within e-commerce environments.

• User Journey Mapping: Strong understanding of user journey strategy development and the ability to integrate user research insights into content execution.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills, with a proven track record of working effectively with product managers, designers, marketers, and engineers in a hyper-growth or fast-paced environment.

• Writing & Editing: Exceptional command of the English language, with a keen eye for detail, grammar, and style.

• Problem-Solving: Ability to identify content-related challenges and devise creative, effective solutions.

• Data Analysis & A/B Testing: Experience leveraging user research, analytics, and A/B testing to inform content decisions and measure impact.

Preferred Skills:

• Content Style Guide Development: Experience creating, maintaining, and socializing content style guides.

• Brand Voice & Tone Management: Ability to understand and consistently apply a brand's unique voice and tone across diverse digital touchpoints.

• Agile Development Methodologies: Familiarity with working in agile or iterative product development cycles.

• Subscription Service Content: Experience with content strategy for subscription models, including onboarding, retention, and churn reduction.

• Health & Wellness Industry: Familiarity with the health and wellness technology sector and its unique content considerations.

📝 Enhancement Note: The explicit mention of "6+ years of experience" and the nature of the responsibilities suggest a candidate who can operate autonomously and strategically. The emphasis on "hyper-growth company" experience implies a need for adaptability and a proactive, results-oriented mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 distinct projects that demonstrate your expertise in UX Content Strategy, UX Writing, and Content Design, with a strong emphasis on e-commerce or conversion-driven experiences.

• Projects should clearly articulate the challenge, your role, the content solutions developed, and the measurable impact (e.g., conversion rate improvements, user engagement metrics, task completion rates).

• Include examples of website copy, checkout flow content, product descriptions, landing page copy, and any A/B tests you conceptualized or executed.

Process Documentation:

• Demonstrate a clear understanding of your content creation process, from initial brief and research to drafting, iteration, stakeholder review, and final delivery.

• Provide examples of how you incorporate user research, competitor analysis, and data insights into your content development workflow.

• Illustrate your approach to collaborating with UX designers, product managers, and developers to ensure seamless integration of content into the user interface.

• Be prepared to discuss your methodology for managing multiple content projects simultaneously and meeting tight deadlines.

📝 Enhancement Note: For a Senior UX Writer role focused on commerce, the hiring team will likely scrutinize the portfolio for evidence of direct impact on business metrics like conversion rates and revenue. Candidates should be prepared to quantify the results of their work.

💵 Compensation & Benefits

Salary Range:

Based on Oura's provided salary bands for "P4 technical" roles in the US:

• Region 1: $162,000 - $203,000 USD per year

• Region 2: $150,000 - $187,000 USD per year

• Region 3: $139,000 - $174,000 USD per year

The specific salary will be determined by the candidate's US location (which dictates the region tier), relevant skills, experience, qualifications, and internal peer equity.

Benefits:

• Competitive salary and equity packages

• Comprehensive health, dental, and vision insurance

• Access to mental health resources

• An Oura Ring for personal use, plus employee discounts for friends and family

• Generous Paid Time Off (PTO): 20 days of PTO, 13 paid holidays, and 8 days of flexible wellness time off

• Paid sick leave

• Paid parental leave

Working Hours: The role is listed as full-time, typically implying around 40 hours per week. Given the remote nature and the emphasis on proactivity and ownership, flexibility in working hours may be available, provided that critical collaboration and project deadlines are met.

📝 Enhancement Note: Oura uses a tiered regional salary approach based on a cost of labor index. The specific tier (Region 1, 2, or 3) will depend on the candidate's US-based residential location. The stated salary ranges are for "P4 technical" roles, suggesting this UX Writer position is considered at a comparable level of complexity and impact within the organization. Candidates should research the cost of living in their specific location to assess the competitiveness of the offered salary band.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / Wearable Technology / Consumer Electronics

Company Size: Oura is a growing company, indicated by its presence on Greenhouse and the mention of a "hyper-growth company" environment. While not explicitly stated, this suggests a company likely in the mid-to-large size range, with established processes but still retaining agility.

Founded: Oura was founded in 2013, indicating a company with significant experience and a mature product offering in the wearable technology space.

Team Structure:

• The Senior UX Writer will be part of the Commerce Mission, working closely with product and design teams dedicated to the e-commerce experience.

• Collaboration is expected with a Copy Lead and the broader Creative team, indicating a structured approach to content and branding.

• Close partnerships with Marketing and User Research teams are essential for cohesive and data-informed design.

Methodology:

• Data-driven decision-making is a core principle, with an emphasis on A/B testing, user research, and conversion metrics to guide content strategy.

• A user-centered design philosophy is paramount, ensuring that content effectively serves user needs while driving business objectives.

• Agile or iterative development processes are likely employed, requiring adaptability and efficient workflow management.

• A strong emphasis on brand consistency and voice is maintained through collaboration with the Creative team and the development of style guides.

Company Website: https://www.ouraring.com/

📝 Enhancement Note: Oura's mission is centered around empowering individuals to own their inner potential through health insights. This mission likely permeates the company culture, fostering an environment focused on well-being, continuous improvement, and impact. The emphasis on "hyper-growth" suggests a dynamic, fast-paced, and potentially demanding but rewarding work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires significant independent work, strategic thinking, and the ability to mentor or guide less experienced team members implicitly through best practices and collaboration. The "P4 technical" salary band further reinforces this senior designation, indicating a high level of expertise and impact.

Reporting Structure: The role reports into the Commerce Mission, likely to a Senior Product Design Manager or a Copy Lead. This individual will work closely with Product Managers, UX Designers, and engineers within the Commerce team, and collaborate with Marketing and Creative teams.

Operations Impact: The Senior UX Writer, Commerce has a direct and measurable impact on Oura's revenue. By optimizing the content within the e-commerce funnel – from initial product discovery and value proposition communication to the checkout process and subscription management – this role directly influences conversion rates, average order value, customer acquisition cost, and overall sales performance. Their work is critical to translating brand value into tangible business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce content strategy, conversion rate optimization (CRO), and subscription service UX writing.

• Leadership: Potential to become a lead UX writer or content strategist for other product areas, or mentor junior writers within the organization.

• Cross-Functional Expansion: Gain broader experience in product management, UX design, and marketing by working closely with these functions.

• Industry Influence: Contribute to thought leadership in UX writing and e-commerce content through internal best practices and potential external sharing.

• Career Progression: Advance to roles such as Lead UX Writer, Senior Content Strategist, or Manager of Content Design within a growing health tech company.

📝 Enhancement Note: The "P4 technical" designation suggests this role is positioned for significant impact and responsibility, offering substantial growth potential for individuals who excel in strategic content creation and its direct link to business performance.

🌐 Work Environment

Office Type: This is a fully remote position within the United States.

Office Location(s): While the role is remote, Oura has an established presence, with headquarters in San Francisco, California, and Helsinki, Finland. The remote work structure allows for talent acquisition across various US time zones.

Workspace Context:

• As a remote role, the candidate will establish their own productive home office environment.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) and project management software.

• Opportunities for virtual team-building activities and potentially in-person meetups (though not guaranteed or specified) may exist.

• Access to Oura's digital tools and platforms will be provided to facilitate work.

Work Schedule: The role is full-time, typically around 40 hours per week. While remote work offers flexibility, candidates should be prepared to align with core team working hours for effective collaboration, especially with teams potentially in different US time zones. The emphasis on proactivity and ownership suggests that while hours may be flexible, deliverables and responsiveness are key.

📝 Enhancement Note: The remote-first nature of this role requires strong self-discipline, time management skills, and proactive communication. Candidates should be comfortable working independently and leveraging digital tools to maintain connection and productivity.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter will review your application and resume, focusing on alignment with the required years of experience and core UX/Content Strategy skills.

2. Hiring Manager Interview: A conversation with the hiring manager to discuss your experience, approach to UX writing, content strategy, and fit with the Commerce Mission.

3. Portfolio Review & Presentation: A dedicated session where you will present your portfolio, walking through key projects, your process, and the impact of your work, particularly on e-commerce conversion. Expect detailed questions about your strategic thinking and problem-solving.

4. Cross-Functional Interviews: Interviews with key stakeholders, such as Product Managers, UX Designers, and potentially Marketing team members, to assess collaboration skills and understanding of the e-commerce landscape.

5. Final Interview/Offer: A final discussion, potentially with a senior leader, to confirm fit and extend an offer.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly articulate the business problem, your specific contributions, the content solutions you implemented, and—most importantly—the measurable results (e.g., % increase in conversion, reduction in cart abandonment, improvement in user satisfaction scores).

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, mockups) to illustrate your copy in context.

• Highlight Commerce Expertise: Prioritize e-commerce, web store, checkout, or subscription-related projects. Demonstrate your understanding of the e-commerce funnel and conversion drivers.

• Explain Your Process: Be ready to walk through your thought process for developing content, including how you incorporate user research, A/B testing insights, and brand guidelines.

• Tailor Your Presentation: Understand Oura's product and mission. Frame your experience and portfolio examples in a way that resonates with their business objectives and user base.

Challenge Preparation:

• Be prepared for a potential take-home assignment or a live whiteboarding/discussion exercise focused on optimizing a piece of e-commerce copy or developing a content strategy for a specific user flow.

• Practice articulating your strategic rationale clearly and concisely.

• Anticipate questions about how you would approach A/B testing content, measure its success, and iterate based on results.

• Think about how you would balance brand voice with conversion-driving copy.

📝 Enhancement Note: Given the "Senior" title and the role's direct impact on revenue, expect the portfolio review and any practical exercises to be rigorous. Demonstrating a strategic, data-informed approach to UX writing in an e-commerce context will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with common CMS platforms used for e-commerce websites (e.g., Shopify, Adobe Experience Manager, Contentful) may be beneficial, though not explicitly listed.

• Collaboration Tools: Proficiency in tools like Slack, Microsoft Teams, or similar for communication.

• Project Management Software: Familiarity with tools like Jira, Asana, Trello, or Monday.com for tracking content tasks and workflows.

• Design Handoff Tools: Experience with tools that facilitate designer-to-developer handoffs, such as Figma, Sketch, or InVision, for reviewing designs and implementing copy.

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar platforms to understand user behavior, track conversion funnels, and analyze content performance.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar for designing and analyzing content experiments.

CRM & Automation:

• CRM Systems: While not a primary focus, understanding how CRM data (e.g., Salesforce, HubSpot) might inform customer segmentation and personalized content in e-commerce could be an advantage.

• User Research Tools: Experience with tools for user surveys, interviews, and usability testing (e.g., UserTesting.com, SurveyMonkey, Typeform).

📝 Enhancement Note: While specific tools aren't listed, the role's focus on e-commerce, conversion, and data analytics implies a need for comfort with common digital marketing and web analytics platforms. Proficiency in Figma or Sketch for reviewing designs and potentially adding annotations is also highly likely.

👥 Team Culture & Values

Operations Values:

• Adaptability & Speed: Oura emphasizes flexibility and the ability to pivot quickly in a fast-paced environment. This means embracing change and adjusting priorities efficiently.

• Proactivity & Autonomy: Taking initiative, identifying opportunities for improvement, and acting independently are highly valued. You should be a self-starter who doesn't always wait for direction.

• Ownership & Accountability: Taking full responsibility for your work, its outcomes, and learning from both successes and failures is crucial.

• Multitasking Abilities: The capacity to manage multiple projects and responsibilities simultaneously while maintaining organization and efficiency is essential.

• Collaboration & Strong Communication: Teamwork is fundamental. This role requires close partnership with diverse teams to achieve shared goals and the company's vision.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with product, design, marketing, and engineering teams, requiring strong communication and understanding of different functional perspectives.

• Data-Informed Discussions: Collaboration will heavily involve leveraging data, A/B test results, and user research to justify content decisions and drive consensus.

• Brand Alignment: Close work with the Copy Lead and Creative team to ensure all commerce content is a cohesive extension of the Oura brand.

• Iterative Feedback Loops: A culture that encourages continuous feedback and iteration on content to achieve optimal user experience and business results.

📝 Enhancement Note: Oura's stated values (Adaptability, Proactivity, Ownership, Multitasking, Collaboration) are typical of high-growth tech companies. For a Senior UX Writer, demonstrating these values through strategic initiative, efficient workflow management, and effective teamwork will be key to success and integration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Voice with Conversion: Effectively writing copy that upholds Oura's brand identity and tone while simultaneously driving strong conversion rates in a competitive e-commerce landscape requires a nuanced approach.

• Navigating a Fast-Paced Environment: The "hyper-growth" nature of Oura means priorities can shift, and deadlines can be tight. Adapting quickly and managing multiple projects will be essential.

• Data Interpretation & Application: Translating complex user research and A/B testing data into actionable content improvements requires strong analytical and strategic thinking skills.

• Remote Collaboration: Maintaining strong working relationships and clear communication across a remote team requires proactive effort and effective use of digital tools.

Learning & Development Opportunities:

• Specialized E-commerce Content Expertise: Deepen your knowledge of conversion rate optimization (CRO) principles, e-commerce user psychology, and best practices for online sales funnels.

• Strategic Content Leadership: Develop your ability to influence product roadmaps and business strategy through impactful content initiatives.

• Cross-Disciplinary Skill Building: Gain exposure to product management, UX design methodologies, and digital marketing strategies by working closely with these teams.

• Industry Trends: Stay at the forefront of advancements in UX writing, content design, and e-commerce technology through continuous learning and professional development.

📝 Enhancement Note: The challenges presented are typical for a senior role in a dynamic, growth-oriented tech company. Successfully navigating these challenges will provide significant opportunities for professional development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a content strategy for an e-commerce product or feature. What were your objectives, what was your process, and what were the measurable results?" (Focus on quantifying impact and detailing your strategic approach.)

• "How do you balance a brand's voice and tone with the need to drive conversions on a webpage or in a checkout flow?" (Prepare examples showcasing your ability to adapt and optimize.)

• "Walk us through your process for A/B testing copy. What metrics do you prioritize, and how do you iterate based on test outcomes?" (Demonstrate your data-driven methodology.)

Company & Culture Questions:

• "What interests you about Oura's mission and product, specifically within the commerce context?" (Research Oura, its products, and its market position.)

• "How do you approach collaboration with designers, product managers, and engineers, especially in a remote setting?" (Highlight your communication and teamwork strategies.)

• "Describe a situation where you had to adapt to shifting priorities or a fast-paced, ambiguous environment." (Use the STAR method to illustrate your adaptability and proactivity.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role and responsibilities, the solution (your content), the process, and the quantifiable results. Aim for 3-5 impactful projects.

• Focus on Impact: Emphasize metrics related to conversion, revenue, engagement, or user satisfaction. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Showcase Your Process: Be ready to discuss your research methods, ideation, drafting, iteration, and collaboration steps.

• Prepare for Q&A: Anticipate deep dives into your decisions, challenges faced, and how you would handle hypothetical scenarios related to Oura's commerce business.

• Tailor to Commerce: Ensure your presentation clearly demonstrates your expertise in UX writing for e-commerce platforms and driving business outcomes.

📝 Enhancement Note: The interview process will likely test not just writing skills but strategic thinking, problem-solving abilities, and how well you can integrate into a fast-paced, data-driven, and collaborative remote team focused on commercial success.

📌 Application Steps

To apply for this Senior UX Writer, Commerce position:

• Submit your application through the Ōura Careers page and the provided Greenhouse link.

• Portfolio Customization: Ensure your resume and cover letter (if applicable) highlight your experience in UX writing, content strategy, and e-commerce. Tailor your portfolio to prominently feature projects demonstrating conversion optimization, web store content, and user journey strategy.

• Resume Optimization: Clearly state your years of experience (6+ years) and emphasize skills in UX Content Strategy, UX Writing, Content Design, and E-commerce. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to present your portfolio with a strong focus on quantifiable results and strategic thinking. Research Ōura's products and their current e-commerce presence.

• Company Research: Understand Ōura's mission, values, and target audience. Familiarize yourself with their website and any recent product launches or marketing campaigns to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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