Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer Company: Rubrik Job Board Location: Tel Aviv, Israel Job Type: Full-time Category: UX Writing / Content Strategy Date Posted: 2025-11-11T16:07:10 Experience Level: Mid-Senior Level (5-7 years) Remote Status: On-site (with potential for remote flexibility)

🚀 Role Summary

• Drive the strategic direction and execution of UX writing initiatives within Rubrik's product development lifecycle.
• Develop and uphold the product's voice, tone, and messaging standards to ensure a cohesive and engaging user experience.
• Collaborate cross-functionally with product design, engineering, and research teams to integrate user-centric language into complex technical domains.
• Lead the establishment of best practices and guidelines for UX writing, fostering a culture of clear and consistent communication across the organization.
• Contribute to the overall product strategy by translating user needs and business objectives into effective, user-friendly content.

📝 Enhancement Note: While the job is listed for Tel Aviv, Israel, the derived remote status indicates potential flexibility. Candidates should clarify remote work possibilities during the application process, especially given the "Remote OK" AI assessment. The role's emphasis on "core IP for our company" in Israel suggests a significant strategic contribution from this location.

📈 Primary Responsibilities

• Craft clear, concise, and engaging microcopy and product narratives that align with Rubrik's brand voice and style guidelines.
• Define, document, and socialize a comprehensive best practices guide for product tone and voice across the entire product organization.
• Partner closely with product designers, project managers, developers, and leadership to champion and integrate UX writing best practices, ensuring message clarity and consistency.
• Proactively identify opportunities for language improvement within the product, initiating recommendations, testing, and validation of changes.
• Collaborate with the UX research team to translate user insights, pain points, and behaviors into actionable and effective copy.
• Ensure product language seamlessly aligns with marketing language, maintaining consistent terminology and compelling messaging for the target audience.
• Conduct thorough reviews and edits of content to guarantee accuracy, consistency, and high quality across all user touchpoints.
• Manage and maintain the product glossary of terms in collaboration with the technical writing team, resolving terminology ambiguities and ensuring consistent usage.
• Provide mentorship, guidance, and support to the broader UX writing team, fostering a collaborative and growth-oriented environment.

📝 Enhancement Note: The responsibilities highlight a Senior UX Writer role, implying leadership and strategic input beyond individual contribution. The expectation to "manage our product glossary of terms" and "provide guidance and support to the UX writing team" points towards a potential for team leadership or mentorship, even if not explicitly stated as a management role.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Communications, Journalism, Technical Writing, or a related field is preferred. Equivalent practical experience will also be considered. Experience: 5-7 years of hands-on experience in crafting engaging content, with a significant focus on user-centered product writing for complex technical domains.

Required Skills:

• Proven expertise in UX writing, including microcopy, product narratives, and in-app messaging.
• Strong ability to establish and implement brand voice and style guidelines for product content.
• Demonstrated experience in cross-functional collaboration with product designers, developers, and researchers.
• Proficiency in identifying, recommending, and validating content improvements through testing.
• Skilled in translating user research insights into effective and user-friendly copy.
• Excellent editing and content review capabilities to ensure accuracy, consistency, and quality.
• Strong written and verbal communication skills, essential for stakeholder alignment and team guidance.
• Ability to manage ambiguity and proactively drive initiatives to completion.
• A curious and growth-oriented mindset, eager to learn and develop new skills.

Preferred Skills:

• Experience with localization best practices and their impact on content.
• Knowledge of accessibility standards and their application to UX writing.
• Familiarity with technical writing principles and glossary management.
• Experience in leading or mentoring junior UX writers.
• Comfortability with a fast-paced, iterative product development environment.

📝 Enhancement Note: The requirement for "5-7 years of relevant hands-on experience" alongside the "Senior" title indicates a need for demonstrated leadership and strategic thinking in UX writing, not just execution. The emphasis on "complex domains" suggests experience in B2B or enterprise software is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing UX-focused writing samples, demonstrating a range of product interfaces and user flows.
• Examples of established or contributed-to style guides, tone of voice documentation, or best practices documents for product content.
• Case studies detailing how your writing improved user experience, addressed specific pain points, or achieved business objectives.
• Evidence of collaboration with design and development teams, illustrating your role in the product development process.
• Samples that highlight your ability to adapt content for different user segments or contexts within a complex product.

Process Documentation:

• Demonstrate your approach to developing content strategies and workflows for new product features or updates.
• Showcase experience in creating and maintaining product glossaries and style guides.
• Provide examples of how you have tested and validated content changes to ensure effectiveness.
• Illustrate your process for aligning product messaging with broader marketing and brand communications.

📝 Enhancement Note: For a Senior UX Writer, the portfolio should not just contain examples of writing but also demonstrate strategic thinking, process ownership, and the ability to influence product direction through content. The inclusion of style guides, best practices, and collaboration examples is crucial.

💵 Compensation & Benefits

Salary Range: Given the Senior UX Writer title, 5-7 years of experience, and location in Tel Aviv, Israel, a competitive salary range is expected. Based on industry benchmarks for experienced UX writers in tech hubs like Tel Aviv, the estimated annual salary would likely fall between ₪250,000 - ₪400,000 ILS. This range can vary based on specific experience, negotiation, and the company's compensation philosophy.

Benefits:

• Comprehensive health insurance (medical, dental, vision) tailored to Israeli standards.
• Stock options or equity in a newly public company, offering potential for significant long-term growth.
• Generous paid time off (vacation, sick leave, holidays) in line with Israeli labor laws.
• Professional development budget for conferences, training, and certifications relevant to UX writing and content strategy.
• Opportunities for career advancement within a rapidly growing product and design organization.
• Potential for flexible work arrangements, including remote work days.
• Pension contributions and other statutory benefits as per Israeli employment law.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time role. However, Rubrik may offer some flexibility, particularly given the "Remote OK" assessment, allowing for adjustments to accommodate individual needs and project demands, while ensuring core collaboration hours are met.

📝 Enhancement Note: Salary estimates are based on typical compensation for Senior UX Writers in Tel Aviv, Israel, considering the company's status as a public tech company. Benefits are extrapolated from standard tech industry offerings and Israeli employment norms. The AI assessment of "Remote OK" warrants clarification on the specific on-site vs. remote balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Data Security, Cyber Resilience, AI) - Rubrik operates at the cutting edge of data protection, cyber resilience, and AI acceleration, positioning itself as a key player in enterprise security and data management. Company Size: Rubrik is a newly public company, indicating a significant growth phase with a substantial employee base and established processes, yet still retaining a dynamic and evolving culture. Founded: Founded in 2014, Rubrik has a history of innovation and rapid scaling, culminating in its recent public offering. This suggests a culture that values agility, forward-thinking, and sustained growth.

Team Structure:

• The design team is composed of product designers, visual designers, researchers, and UX writers, suggesting a collaborative and interdisciplinary environment.
• The UX writing team is expanding, with a specific focus on its growth and impact in Israel, indicating strategic importance and investment in this function.
• This role is critical in scaling the user experience and the design team, implying a proactive approach to building and refining team processes and impact.

Methodology:

• Rubrik emphasizes "Zero Trust Data Security™" and leverages machine learning, indicating a data-driven and technologically advanced approach to product development.
• The company's mission to "secure the world's data" and "achieve business resilience" suggests a culture focused on impact, reliability, and problem-solving.
• The integration of AI, including Predibase for GenAI security, points towards a culture embracing innovation and future technologies.

Company Website: https://www.rubrik.com/

📝 Enhancement Note: Rubrik's focus on "Zero Trust Data Security" and AI indicates a technically sophisticated environment. The emphasis on scaling the UX writing team in Israel highlights the strategic importance of this role and the potential for significant influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Writer, indicating a mid-to-senior career stage. It requires substantial hands-on experience (5-7 years) and the ability to operate with a degree of autonomy, contributing strategically rather than solely executing tasks. The role involves establishing standards and guiding others, suggesting a pathway towards team leadership or principal-level individual contributor roles within UX writing. Reporting Structure: The UX writer will collaborate closely with product designers, project managers, developers, and leadership. The specific reporting line for this role would likely be to a Head of Design, Director of Product, or a Lead UX Writer, depending on the team's current structure. The emphasis on driving core IP in Israel suggests a close working relationship with local product leadership. Operations Impact: UX writing directly impacts user adoption, satisfaction, and operational efficiency by ensuring a clear, intuitive, and error-free user experience. Effective UX writing reduces support queries, improves task completion rates, and enhances the overall perception of product quality and reliability. For Rubrik, clear messaging is crucial in navigating complex data security concepts, directly contributing to user trust and product adoption.

Growth Opportunities:

• Team Leadership: Potential to grow into a lead UX Writer or management role, overseeing a team and shaping the UX writing strategy for Rubrik.
• Strategic Influence: Opportunity to significantly influence product direction and user experience by defining content standards and best practices across a rapidly growing tech company.
• Skill Specialization: Deepen expertise in specialized areas like localization, accessibility, or content strategy for AI-driven products.
• Cross-functional Expertise: Develop a strong understanding of enterprise software, data security, and AI technologies through close collaboration with engineering and product teams.
• Industry Recognition: Contribute to an award-winning product (Red Dot Design Award mentioned) and help shape the voice of a prominent cybersecurity company.

📝 Enhancement Note: The "Senior" title strongly suggests opportunities for leadership, either through formal management or by becoming a subject matter expert and mentor within the organization. The company's growth phase offers ample room for career progression.

🌐 Work Environment

Office Type: The role is based in Tel Aviv, Israel, implying an on-site component. Rubrik likely offers a modern office environment conducive to collaboration and innovation, typical of tech companies in major hubs. Office Location(s): Tel Aviv, Israel. Specific office details would need to be confirmed, but it is expected to be in a prime business district accessible via public transport.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with product designers, researchers, developers, and project managers, suggesting an open and interactive workspace designed for teamwork.
• Tools and Technology: Access to industry-standard design and collaboration tools (e.g., Figma, Jira, Confluence) will be provided, along with specific UX writing tools and platforms.
• Team Interaction: Opportunities for direct interaction with the UX writing team and broader design/product organizations to share insights, provide feedback, and foster a cohesive team culture.

Work Schedule: Standard professional work hours are expected, likely around 40 hours per week. However, the company culture may support some flexibility in scheduling, especially for tasks that require focused individual work, aligning with the "Remote OK" assessment for potential hybrid arrangements.

📝 Enhancement Note: While the primary listing is for Tel Aviv, the AI's "Remote OK" assessment implies a hybrid model or flexibility for exceptional candidates. Clarification on on-site expectations versus remote work is advisable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and fit.
• Portfolio Review & Technical Interview: Candidates will likely present their portfolio, discussing specific case studies, their approach to UX writing challenges, and their contributions to product development. This stage will delve into their understanding of user-centered design principles and content strategy.
• Cross-functional Interviews: Interviews with product designers, researchers, and potentially engineers to evaluate collaboration skills, communication effectiveness, and ability to work within a product team.
• Leadership Interview: A final interview with senior leadership (e.g., Head of Design, VP of Product) to assess strategic thinking, cultural fit, and long-term potential within Rubrik.

Portfolio Review Tips:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating impact. Clearly label each piece with the project goal, your role, the challenge, your solution (the copy), and the outcome.
• Impact Focus: Quantify your impact whenever possible. Use metrics (e.g., improved conversion rates, reduced support tickets, higher task completion) to demonstrate the effectiveness of your UX writing.
• Process Demonstration: Showcase your process – how you collaborate, how you use research, how you iterate on copy, and how you ensure brand consistency.
• Brand Voice & Tone: Include examples that clearly illustrate your ability to adapt to and define a specific brand voice, especially for a complex domain like cybersecurity.
• Conciseness: Be prepared to walk through your most relevant projects efficiently, highlighting key contributions and insights.

Challenge Preparation:

• Content Strategy Scenarios: Be ready to discuss how you would approach developing content for a new feature, improving existing copy, or resolving a messaging inconsistency.
• Voice & Tone Definition: Prepare to discuss how you would define and document Rubrik's product voice and tone, considering the company's mission and audience.
• Collaboration Scenarios: Practice answering questions about how you've worked with designers, developers, and researchers to overcome challenges and achieve product goals.
• Ambiguity Navigation: Prepare examples of how you've tackled ambiguous problems and driven initiatives forward with minimal direction.

📝 Enhancement Note: The Senior UX Writer role implies a rigorous interview process focused on strategic thinking, problem-solving, and demonstrated impact, requiring a well-prepared portfolio and thoughtful responses to scenario-based questions.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (or similar tools like Sketch, Adobe XD) for collaborating with designers on UI elements and incorporating copy.
• Collaboration & Project Management: Jira, Confluence, Asana, or similar platforms for tracking tasks, managing workflows, and documenting processes.
• Content Management Systems (CMS): Potentially used for managing content across different platforms, though less common for pure UX writing.
• Version Control: Git or similar systems might be used if content is managed within code repositories.

Analytics & Reporting:

• Product Analytics: Tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior and measure the impact of UX writing changes.
• A/B Testing Platforms: For validating copy changes and optimizing user flows.
• User Feedback Platforms: Tools for collecting and analyzing user feedback, which informs content strategy.

CRM & Automation:

• CRM (e.g., Salesforce): While not a direct UX writing tool, understanding CRM principles is beneficial for aligning product messaging with customer journeys.
• Customer Support Platforms (e.g., Zendesk): To understand common user pain points and questions that can be addressed through better UX copy.

📝 Enhancement Note: While specific tools aren't listed, standard UX writing workflows involve close integration with design tools (Figma), project management (Jira), and analytics platforms. Familiarity with these is expected.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decisions: Rubrik emphasizes securing data and achieving resilience, suggesting a culture that values data integrity and measurable outcomes. UX writing will likely be expected to be backed by user research and analytics.
• Innovation & Agility: As a rapidly growing public company in the tech sector, Rubrik likely fosters a culture of innovation, encouraging new ideas and adaptability. The emphasis on "core IP" in Israel further supports this.
• Collaboration & Teamwork: The description highlights close collaboration across design, product, and engineering teams, indicating a strong value placed on teamwork and cross-functional synergy.
• User-Centricity: The focus on user experience and translating user needs into effective copy underscores a commitment to putting the user at the forefront of product development.
• Excellence & Quality: The desire to get things done the "right way" and ensure consistency points to a value placed on high-quality work and attention to detail.

Collaboration Style:

• Interdisciplinary: Expect to work closely with individuals from diverse backgrounds and disciplines within the product organization.
• Iterative: The product development process likely involves iterative cycles of design, development, and content refinement, encouraging continuous feedback and improvement.
• Open Communication: A culture that supports open dialogue, constructive feedback, and proactive problem-solving among team members.
• Goal-Oriented: A shared focus on achieving business objectives and delivering exceptional user experiences, with content playing a key role in that success.

📝 Enhancement Note: The company's mission and industry suggest a culture that values rigor, security, and forward-thinking innovation. The UX writer will be expected to embody these values in their communication strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Domain: Communicating effectively about intricate data security and cyber resilience concepts to a diverse user base.
• Scaling Messaging: Ensuring consistent and high-quality messaging as the product and company rapidly grow.
• Ambiguity Management: Navigating a dynamic environment where priorities and requirements may evolve, requiring adaptability and proactive problem-solving.
• Cross-functional Alignment: Effectively influencing and gaining buy-in from various stakeholders (product, engineering, marketing) to adopt consistent UX writing standards.

Learning & Development Opportunities:

• Deepen Domain Expertise: Gain in-depth knowledge of data security, cyber resilience, and AI technologies, becoming a subject matter expert in content.
• Strategic Content Leadership: Develop skills in content strategy, information architecture, and building scalable content systems.
• Mentorship & Team Building: Opportunity to guide junior writers and contribute to building out Rubrik's UX writing function.
• Industry Exposure: Work with award-winning products and contribute to the growth of a significant player in the cybersecurity market.
• Continuous Learning: Rubrik's focus on innovation likely means opportunities to learn about new technologies and methodologies in product development.

📝 Enhancement Note: The challenges presented are typical for senior roles in fast-growing tech companies, particularly in specialized fields like cybersecurity. The growth opportunities are substantial for someone looking to make a significant impact and advance their career.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and documenting the product voice and tone for Rubrik, a company focused on data security and AI?" (Focus on research, stakeholder input, and documentation strategy.)
• "Describe a time you had to communicate complex technical information in a simple, user-friendly way. What was your process, and what was the outcome?" (Highlight user empathy, simplification techniques, and impact.)
• "How do you collaborate with product designers and engineers to ensure your UX copy is effectively integrated into the UI and user flows?" (Discuss iterative feedback loops, understanding design constraints, and proactive communication.)

Company & Culture Questions:

• "Based on Rubrik's mission and recent developments (IPO, AI integration), what do you see as the biggest challenges and opportunities for UX writing here?" (Demonstrate research and strategic thinking.)
• "How do you handle ambiguity in your work, and how would you approach establishing best practices for a growing UX writing team?" (Showcase proactivity, problem-solving skills, and leadership potential.)
• "What does 'Zero Trust Data Security' mean to you from a UX writing perspective?" (Connect your role to the company's core values and mission.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as stories – the problem, your unique approach, the solution (your copy), and the measurable results.
• Highlight Impact: Clearly articulate the why behind your copy choices and the business or user value they delivered. Use data and metrics whenever possible.
• Showcase Process: Be ready to explain your methodology, including how you collaborate, research, and iterate. This is crucial for a senior role.
• Tailor to Rubrik: Emphasize projects that demonstrate your ability to handle complex domains, technical products, and cross-functional collaboration. Connect your experience to Rubrik's specific needs and culture.

📝 Enhancement Note: Interview preparation for a Senior UX Writer should focus on demonstrating strategic thinking, leadership potential, and a deep understanding of user-centered design principles within a complex technical context.

📌 Application Steps

To apply for this Senior UX Writer position:

• Submit your application through the Rubrik Careers portal via the provided URL.
• Portfolio Customization: Ensure your portfolio is up-to-date and tailored to showcase your most relevant UX writing experience, particularly for complex technical domains. Highlight case studies demonstrating impact and strategic thinking.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UX Writing," "Content Strategy," "Brand Voice," "Localization," "Accessibility," and "Cross-functional Collaboration." Quantify achievements where possible.
• Interview Preparation: Practice articulating your experience and approach using the STAR method (Situation, Task, Action, Result) and prepare to present your portfolio confidently, focusing on process and impact.
• Company Research: Thoroughly research Rubrik's products, mission ("Zero Trust Data Security™"), recent news (IPO, AI focus), and values. Understand their target audience and the competitive landscape in data security.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary, benefits, and specific remote work policies, should be verified directly with the hiring organization before making application decisions.