Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer Company: Maker Lab Location: Jakarta, Jakarta, Indonesia Job Type: CONTRACTOR Category: Marketing Operations / Content Strategy Date Posted: 2025-09-23T11:32:38.396 Experience Level: Senior (5-10 years) Remote Status: Remote OK

🚀 Role Summary

• This role is pivotal in defining and executing content strategy for user experiences within a marketing agency setting, focusing on product localization across the APAC region.
• The Senior UX Writer will collaborate closely with cross-functional teams, including UX Designers, Product Managers, Researchers, and Engineers, to ensure cohesive and user-centric product narratives.
• Key responsibilities include crafting clear, concise, and impactful UI copy in English and potentially other Asian languages, adapting to local market nuances and legal/compliance requirements.
• The position requires a strong emphasis on driving efficiency, ideating new approaches, and documenting writing guidelines to maintain consistency and quality for client-facing products.

📝 Enhancement Note: While the title is "Senior UX Writer," the context of a marketing agency ("Maker Lab") and the mention of "digital marketing competencies" suggests a strong overlap with Marketing Operations, particularly in content strategy and execution for client campaigns and product launches. The role's focus on localization and cross-functional collaboration aligns with advanced GTM operations.

📈 Primary Responsibilities

• Partner with UX Designers, Product Managers, UX Researchers, Project Managers, Content Strategists, and engineers to deliver engaging content and communications for user interfaces.
• Collaborate and integrate with clients' marketing, branding, creative, and other relevant teams to ensure brand consistency and campaign alignment.
• Drive and inspire dynamic ideas that connect with diverse user segments through clear and concise copy across various touchpoints, including page copy, labels, navigation, headings, and notifications.
• Craft compelling UI copy in English and local APAC languages, demonstrating a keen understanding of local market nuances and cultural sensitivities to effectively communicate with target audiences.
• Develop content solutions for complex legal, compliance, and engineering challenges, meticulously documenting writing and style guidelines, word lists, and strategic principles to ensure adherence and consistency.
• Initiate and execute UX writing projects, identifying opportunities for process improvement and efficiency gains, while providing valuable insights and feedback to the wider team.
• Ideate, develop, and execute content strategies from conception to completion within a fast-paced agency environment, managing multiple client projects simultaneously.

📝 Enhancement Note: The responsibilities highlight a blend of strategic content planning (defining content strategy, documenting guidelines) and tactical execution (writing UI copy, collaborating with client teams). The emphasis on "driving efficiency" and "identifying better approaches" points to a need for process optimization skills, crucial in operations roles.

🎓 Skills & Qualifications

Education: A Bachelor's degree in English, Communications, Journalism, Marketing, or a related field is typically expected for UX writing roles, though practical experience and a strong portfolio can often substitute formal education.

Experience: Minimum of 5 years of dedicated UX writing experience, preferably within an agency setting, financial services firm, or hyper-growth technology companies, demonstrating a track record of success in user-centric content creation. Experience leading large, complex content strategies for user experiences, from notifications to the overall structuring of content within a User Interface.

Required Skills:

• Proven expertise in UX Writing, with a strong portfolio showcasing diverse UI copy examples and content strategy work.
• Proficiency in developing and executing comprehensive Content Strategy for digital products and campaigns.
• Excellent Collaboration skills, with the ability to work effectively with cross-functional teams (Design, Product, Engineering, Marketing).
• Strong understanding of User Experience (UX) principles and user-centered design methodologies.
• Exceptional Copywriting skills, with a focus on clarity, conciseness, and user engagement.
• Familiarity with Legal Compliance and regulatory requirements that may impact product messaging.
• Project Management capabilities to manage content deliverables within project timelines.
• Detail-Oriented approach to ensure accuracy and consistency in all written content.
• Outstanding verbal and written English Communication and Presentation Skills.
• Ability to adapt writing style and tone to suit different audiences and brand voices.

Preferred Skills:

• Fluency in at least one other Asian language (e.g., Bahasa Indonesia, Mandarin, Japanese, Korean) to support projects spanning the APAC region.
• Experience in financial services or hyper-growth technology sectors.
• Ability to build frameworks and guidelines for content consistency and team development.
• Creative Thinking and problem-solving skills to ideate and execute innovative content solutions.
• Experience with Content Production workflows and tools.
• Demonstrated understanding of local market nuances and consumer behavior in APAC.
• Experience in Team Development and mentoring junior writers.
• Skills in Efficiency Improvement and process optimization within content workflows.

📝 Enhancement Note: The requirement for fluency in another Asian language is a significant differentiator, indicating a need for localized content operations. The emphasis on building frameworks and guidelines suggests a role with significant influence on content operations standards.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a range of UX writing projects, highlighting your ability to craft clear, concise, and user-centric copy across various digital platforms.
• Specific case studies showcasing the development and execution of content strategies for complex user experiences, including examples of how you translated user needs and business goals into effective content.
• Evidence of your experience in localizing content for different markets, with a particular focus on APAC regions, demonstrating an understanding of cultural nuances and linguistic adaptations.
• Examples of your work in managing content for legal, compliance, or technical documentation, showcasing your ability to handle sensitive and complex information accurately.
• Metrics and results (where possible) demonstrating the impact of your UX writing on user engagement, conversion rates, or user satisfaction.

Process Documentation:

• Showcase examples of writing and style guidelines, glossaries, or content frameworks you have developed to ensure consistency and quality across projects.
• Present any processes you've implemented or improved for content creation, review, and localization, highlighting efficiency gains or workflow optimizations.
• Include documentation related to your involvement in user research or testing, demonstrating how you used feedback to refine content and improve user experience.
• Provide examples of how you manage and organize content assets and documentation for large-scale projects or client engagements.

📝 Enhancement Note: The emphasis on a portfolio showcasing "content strategy," "localization," and "process documentation" (style guides, efficiency improvements) strongly positions this as an operations-focused content role. Candidates should prepare to demonstrate their ability to standardize and scale content operations for diverse clients.

💵 Compensation & Benefits

Salary Range: For a Senior UX Writer with 5+ years of experience in Jakarta, Indonesia, the estimated salary range would typically fall between IDR 25,000,000 to IDR 40,000,000 per month, depending on the specific agency's pay scale, the complexity of client projects, and the candidate's exact skill set and negotiation. This estimate is based on industry benchmarks for specialized content roles in major Indonesian cities and the contractor employment type which may offer a higher base rate but fewer benefits.

Benefits:

• Contract Duration: A 6-month fixed-term contract, offering a defined period of engagement with potential for extension based on performance and project needs.
• Remote Work Flexibility: The opportunity to work remotely, providing flexibility and autonomy in managing your work environment.
• Cross-Cultural Exposure: Exposure to a diverse range of clients and projects across the APAC region, fostering a global perspective.
• Agency Environment: Experience within a dynamic marketing agency setting, working with multidisciplinary teams on innovative projects.
• Skill Development: Opportunities to hone UX writing skills, content strategy, and localization expertise on varied client engagements.

Working Hours: The role is likely to require a standard full-time commitment, estimated at 40 hours per week. However, as a contractor, there might be flexibility in daily scheduling, provided project deadlines and client needs are met. Occasional work outside standard hours may be necessary to accommodate urgent client requests or cross-timezone collaboration.

📝 Enhancement Note: As a contractor role, benefits are typically less comprehensive than permanent positions. The salary estimate is based on typical market rates for experienced professionals in Jakarta, with adjustments for the contractor status. The primary "benefit" is the exposure and skill development in a specialized agency environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising, with a focus on decentralized technology-led agency teams and digital marketing competencies. Company Size: While specific numbers aren't provided, the description "marketing agency designed to build decentralised technology-led agency teams" suggests a potentially lean, agile, and specialized team structure, possibly scaling with project needs. This implies a dynamic, less hierarchical environment. Founded: Not specified, but the focus on "decentralised technology-led agency teams" suggests a modern, forward-thinking approach to agency operations.

Team Structure:

• The Senior UX Writer will be part of cross-functional teams, collaborating closely with UX Designers, Product Managers, UX Researchers, Project Managers, Content Strategists, and engineers.
• Integration with clients' marketing, branding, creative, and other teams is a key aspect, indicating a collaborative model that extends beyond internal teams.
• The role is positioned to "drive and inspire dynamic ideas," suggesting a culture that values creativity and proactive contribution.

Methodology:

• Data-Driven Insights: While not explicitly stated for UX writing, the mention of "measurement & analytics" in the company description suggests an underlying data-informed approach to marketing and product development.
• User-Centricity: The core of UX writing is user-centricity, focusing on clear communication and impactful product experiences tailored to user needs.
• Agile Collaboration: Working with cross-functional teams in a fast-paced environment implies an agile methodology, emphasizing iterative development and quick feedback loops.

Company Website: wearemakerlab.com

📝 Enhancement Note: The company's focus on "decentralized technology-led agency teams" and "cross-functional specialists embedded into client teams" indicates a modern, collaborative, and potentially project-based operational model. This requires strong communication and adaptability from operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role within the content operations and marketing strategy domain. It signifies a high degree of autonomy, strategic input, and responsibility for complex projects and client deliverables. The role is expected to contribute to defining operational standards for content within the agency.

Reporting Structure: The Senior UX Writer will likely report to a Content Lead, Creative Director, or Head of UX within Maker Lab. They will also collaborate closely with client-side project managers and product owners, acting as a key operational liaison for content strategy and execution.

Operations Impact: The Senior UX Writer's impact is directly tied to the effectiveness of client product experiences and marketing communications. By crafting clear, localized, and user-centric content, they contribute to:

• Enhanced user engagement and satisfaction.
• Improved conversion rates and business outcomes for clients.
• Stronger brand perception and market resonance in the APAC region.
• Operational efficiency in content creation and localization processes.

Growth Opportunities:

• Leadership in Content Strategy: Opportunity to lead content strategy development for major clients and influence the agency's approach to UX writing and localization.
• Specialization: Deepen expertise in specific industries or APAC markets through diverse client engagements.
• Mentorship: Potential to mentor junior content specialists or UX writers as the agency grows.
• Skill Expansion: Develop broader skills in digital marketing operations, content production workflows, and cross-cultural communication.
• Client Relationship Management: Build strong relationships with clients, potentially leading to more strategic partnerships.

📝 Enhancement Note: This role offers significant growth potential within a specialized agency context. The emphasis on "leading large, complex content strategies" and "building frameworks and guidelines" suggests a pathway towards content operations leadership or strategic advisory roles.

🌐 Work Environment

Office Type: The company operates as a marketing agency that builds "decentralised technology-led agency teams," suggesting a hybrid or fully remote work model. The "TELECOMMUTE" location type explicitly confirms a remote work arrangement.

Office Location(s): Primarily based in Jakarta, Indonesia, with the explicit allowance for remote work. This means team members can be located anywhere, provided they can effectively collaborate and potentially meet client needs if required (though remote is emphasized).

Workspace Context:

• Collaborative Digital Environment: Expect a digitally-driven workspace where collaboration occurs through online tools, video conferencing, and shared documents.
• Client-Centric Focus: The agency's model involves embedding specialists into client teams, meaning the work environment is highly client-focused, requiring adaptability to different client cultures and project needs.
• Agile & Fast-Paced: The "fast-paced working environment" necessitates efficient workflows, strong time management, and the ability to manage multiple priorities and diverse client demands.

Work Schedule: While a standard 40-hour work week is implied, the remote and agency nature may offer some flexibility in daily scheduling. However, meeting project deadlines and collaborating with teams across different time zones (especially within APAC) may require occasional adjustments to working hours.

📝 Enhancement Note: The "TELECOMMUTE" designation and "decentralised teams" model strongly indicate a remote-first or fully remote work environment. Operations professionals in this role must be adept at managing their time and collaborating effectively in a virtual setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and alignment with role requirements. The portfolio is critical.
• Skills Assessment/Case Study: Candidates may be given a UX writing challenge or a case study to assess their ability to craft appropriate copy, develop content strategy, and handle localization nuances for a given scenario.
• Cross-functional Interview: Interviews with UX Designers, Product Managers, or other team members to evaluate collaboration skills, communication style, and understanding of the product development lifecycle.
• Cultural Fit/Hiring Manager Interview: Discussion with a hiring manager or senior team member to assess cultural alignment with Maker Lab's agency model and the ability to work in a fast-paced, client-focused environment.

Portfolio Review Tips:

• Highlight Impact: Showcase not just the final copy, but the process of how you arrived at it. Explain the user problems, your strategic thinking, and the impact of your work (e.g., improved user flow, clarity, engagement).
• Demonstrate Localization Skills: Include examples of localized content and explain your process for adapting copy to different APAC markets, considering cultural nuances and language specifics.
• Showcase Strategy & Guidelines: Include examples of content strategy documents, style guides, or frameworks you've created. This demonstrates your ability to operationalize content.
• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that the writing within it is exemplary – clear, concise, and error-free.
• Variety: Present a range of projects that demonstrate your versatility across different types of UI copy and content challenges.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided case study or prompt. Identify the target audience, key objectives, and any constraints (e.g., legal, brand voice).
• Prioritize Clarity and User Needs: Focus on writing copy that is easy to understand and directly addresses user needs or tasks.
• Consider Localization: If applicable, think about how the copy would need to be adapted for different APAC markets.
• Structure Your Response: Organize your thoughts logically, explaining your approach, rationale, and any assumptions made. Be prepared to present your work and justify your decisions.

📝 Enhancement Note: The explicit mention of needing a portfolio makes it a crucial component. Candidates should prepare to detail their strategic thinking, process, and measurable outcomes, especially concerning localization and content operations.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with various CMS platforms for content creation and deployment.
• Design Tools: Proficiency in using or collaborating with designers using tools like Figma, Sketch, or Adobe XD to review UI mockups and integrate copy effectively.
• Collaboration Platforms: Tools such as Slack, Microsoft Teams, or similar for real-time communication and teamwork.
• Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for managing project workflows and deliverables.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics to understand user behavior and content performance.
• User Feedback Platforms: Experience with tools or methods for gathering and analyzing user feedback on content.
• A/B Testing Tools: Understanding of tools or methodologies for testing different copy variations to optimize user experience.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not directly a UX writing tool, understanding CRM data can inform user segmentation and messaging strategy.
• Content Automation Tools: Awareness of potential tools that can aid in content generation, localization, or distribution at scale.
• Integration Knowledge: Understanding how content integrates with broader marketing technology stacks.

📝 Enhancement Note: While specific tools aren't listed, a Senior UX Writer in an agency setting needs to be proficient in design collaboration tools, project management software, and communication platforms. Familiarity with analytics to inform content decisions is also highly valued in operations-oriented roles.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs through clear, effective communication.
• Collaboration & Integration: Valuing teamwork and seamless integration with cross-functional teams and client stakeholders to achieve shared goals.
• Quality & Craftsmanship: A dedication to producing high-quality, polished, and impactful written content that reflects positively on clients and the agency.
• Efficiency & Optimization: A drive to improve processes, find better ways of working, and deliver results effectively and efficiently.
• Adaptability & Agility: Embracing a fast-paced environment, adapting to new challenges, and being flexible in approach to meet diverse client needs.

Collaboration Style:

• Proactive Partnership: Actively engaging with designers, product managers, and other stakeholders to contribute insights and ensure content is integrated seamlessly from the early stages of product development.
• Feedback-Driven: Open to receiving and providing constructive feedback to continuously improve content and processes.
• Client-Focused: Maintaining a professional and client-oriented approach, understanding that the agency's success is tied to client satisfaction and results.
• Knowledge Sharing: Willingness to share expertise, best practices, and insights with team members to foster collective growth and maintain high standards.

📝 Enhancement Note: The agency's model emphasizes cross-functional integration and embedding into client teams. This requires a collaborative style that is both internally focused (teamwork) and externally focused (client partnership), with a strong emphasis on delivering quality and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Client Needs: Juggling diverse client requirements, brand voices, and project priorities within a fast-paced agency environment.
• Localization Complexity: Ensuring cultural relevance and linguistic accuracy across various APAC markets, which requires deep understanding and meticulous execution.
• Navigating Complex Stakeholder Landscapes: Collaborating effectively with different client teams (marketing, legal, product) who may have competing priorities or perspectives.
• Maintaining Consistency at Scale: Developing and adhering to content frameworks and guidelines that ensure brand consistency across numerous touchpoints and client projects.
• Measuring Content Impact: Quantifying the effectiveness of UX writing and demonstrating ROI to clients can be challenging.

Learning & Development Opportunities:

• APAC Market Expertise: Gaining in-depth knowledge of diverse cultural and linguistic nuances across the Asia-Pacific region through practical application.
• Advanced Content Strategy: Developing sophisticated content strategies for complex digital products and large-scale campaigns.
• Agency Operations Acumen: Understanding the operational dynamics of a marketing agency, including client management, project scoping, and business development.
• Cross-Disciplinary Skill Building: Opportunities to learn from and collaborate with specialists in analytics, digital marketing, and technology, broadening your skill set beyond pure writing.
• Process Improvement Leadership: Taking initiative to define and refine content operations processes for increased efficiency and quality.

📝 Enhancement Note: The challenges primarily revolve around the operational demands of agency work and internationalization. Growth opportunities are significant for those who can master these challenges and develop strategic, scalable content operations skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to localize content for a specific APAC market. What were the key considerations, and how did you ensure cultural relevance and accuracy?" Prepare a case study detailing your process, the specific market, challenges faced, and the outcome.
• "How do you approach building content guidelines or a style guide for a new product or client? What elements are crucial, and how do you ensure adoption by the team?" Focus on your methodology for standardization and operationalizing content best practices.
• "Walk me through a complex UX writing project you led. What was the user problem, your strategic approach, how did you collaborate with stakeholders, and what was the impact?" Be ready to present your portfolio piece, detailing your process, decision-making, and quantifiable results.
• "How do you balance the need for creative, engaging copy with strict legal and compliance requirements?" Prepare examples of how you've navigated these constraints in your past work.

Company & Culture Questions:

• "What interests you about Maker Lab's decentralized, technology-led agency model?" Research the company's website and any publicly available information to understand their unique approach and articulate your alignment.
• "How do you see yourself contributing to a cross-functional team and collaborating effectively with designers, product managers, and engineers?" Highlight your collaborative style, communication skills, and understanding of the product development lifecycle.
• "Describe your experience working in a fast-paced, client-focused environment." Be ready to share examples of how you manage pressure, prioritize tasks, and deliver high-quality work under tight deadlines.

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, don't just show the copy; explain the context: the problem, your role, your process, the challenges, the solutions, and the results.
• Highlight Strategy: Emphasize the strategic thinking behind your writing – how you addressed user needs, business goals, and brand voice.
• Showcase Process: Include examples of your work on style guides, content frameworks, or localization processes. This demonstrates operational capability.
• Be Concise and Clear: Present your portfolio efficiently, focusing on the most impactful examples. Ensure your own presentation is clear, well-structured, and error-free.
• Prepare for Q&A: Anticipate questions about your choices, your process, and how you would handle specific scenarios relevant to the role.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio. Candidates should prepare to articulate their strategic operations thinking, process improvements, and impact measurement capabilities, not just their writing talent.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio is readily accessible (e.g., a link to a personal website or a well-organized PDF) and highlights projects demonstrating your UX writing, content strategy, and localization skills, with a focus on process and impact.
• Resume Optimization: Tailor your resume to emphasize keywords like "UX Writing," "Content Strategy," "Localization," "APAC Markets," "Cross-functional Collaboration," and "Process Improvement." Quantify achievements where possible (e.g., "Improved user engagement by X% through localized copy").
• Interview Preparation: Practice articulating your portfolio pieces, focusing on the strategic rationale, operational processes, and measurable outcomes. Be ready to discuss your experience with localization and working within client teams.
• Company Research: Familiarize yourself with Maker Lab's approach to building "decentralised technology-led agency teams" and their focus on digital marketing competencies. Understand their client-centric model and how operations professionals contribute to this.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions relevant to a Senior UX Writer role within a marketing agency context. All details should be verified directly with Maker Lab before making application decisions.