Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer Company: Headout LI Location: Bengaluru, Karnataka, India Job Type: Full-Time Category: Product Design / UX Writing Date Posted: October 27, 2025 Experience Level: 5-10 years Remote Status: Remote OK

🚀 Role Summary

• Spearhead UX writing initiatives, driving strategy and elevating content standards across the product design team.
• Collaborate closely with cross-functional stakeholders including designers, product managers, and developers to craft impactful, on-brand UX copy solutions.
• Act as the primary guardian of brand tone and voice, ensuring consistency across all user touchpoints, from error messages to onboarding flows.
• Develop a wide range of creative and engaging content for interaction flows, emails, product tours, and style guides across web and mobile platforms.

📝 Enhancement Note: This role is positioned as a senior-level individual contributor with significant ownership and strategic influence, acting as the "face" of UX writing strategy within the company. The emphasis on "leading initiatives" and "elevating standards" suggests a need for someone who can not only execute but also define and champion best practices.

📈 Primary Responsibilities

• Lead the end-to-end UX writing process, from concept ideation to final implementation, ensuring clarity, conciseness, and brand alignment.
• Develop and maintain a comprehensive style guide and content lexicon to ensure brand voice consistency.
• Craft compelling and persuasive copy for user interfaces, microcopy, error messages, notifications, and other user-facing elements.
• Work with product teams to understand user needs and translate them into clear, intuitive, and engaging written experiences.
• Collaborate with QA, Legal, and Localization teams to ensure content accuracy, compliance, and suitability for global audiences.
• Analyze user feedback and data to iterate on and improve UX copy, driving user engagement and conversion.
• Champion the importance of UX writing as a critical component of customer experience and product success.

📝 Enhancement Note: While the raw description mentions collaboration with Accessibility, QA, Legal, and Localization, the primary responsibilities focus on the core UX writing tasks and strategic leadership. The responsibilities have been expanded to reflect the typical scope of a senior UX writer, including style guide development, user data analysis, and championing the discipline.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in English, Linguistics, Communications, Journalism, or a related field is highly beneficial for understanding language nuances and user psychology.

Experience: Minimum of 4-5 years of relevant writing experience in UX/Tech/Product Marketing roles, with a proven track record of creating impactful user experiences.

Required Skills:

• UX Writing Expertise: Proven ability to craft clear, concise, and engaging copy for digital products, including microcopy, UI text, and error messages.
• Portfolio of Work: A robust, high-impact portfolio showcasing UX-focused projects, detailing problem statements, your specific contributions, and measurable customer impact.
• Mastery of English: Exceptional command of the English language, with a keen eye for grammar, syntax, and tone.
• Strategic Copywriting: Ability to create copy that not only tells a story but also serves as a strategic tool to drive user experience and business objectives.
• Collaboration & Communication: Demonstrated ability to present ideas effectively, both verbally and in writing, to all levels of an organization.
• Adaptability: Proven ability to manage multiple, changing priorities in an ambiguous, fast-paced startup environment.
• Creativity & Precision: Skill in crafting quirky, whimsical, and memorable UX copy with a focus on brevity and impact.

Preferred Skills:

• Proficiency in writing copy in additional international languages.
• Experience working with Content Management Systems (CMS) and creating documentation for technical/digital products.
• Experience with data analysis, deriving insights, and taking action based on data.

📝 Enhancement Note: The "Powerhouse," "Innovator," "Negotiator," and "High Flyer" descriptions from the raw input have been translated into concrete, actionable skills and experience requirements, emphasizing the portfolio's importance and the need for strategic thinking alongside creative execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 detailed case studies demonstrating your UX writing process, problem-solving approach, and quantifiable impact on user experience and business goals.
• Problem/Solution/Impact: Clearly articulate the user problem, your proposed UX writing solution, and the measurable outcomes (e.g., increased conversion, reduced support tickets, improved user satisfaction).
• Content Variety: Include examples of diverse UX copy, such as microcopy for forms, error states, onboarding flows, tooltips, empty states, and potentially email or push notification copy.
• Brand Voice Consistency: Demonstrate your ability to maintain a consistent brand voice and tone across different product areas and user journeys.
• Process Documentation: Briefly outline your typical UX writing process, including research methods, collaboration with design and product, and iteration cycles.

Process Documentation:

• Workflow Design: Ability to map out user flows and identify key points for UX writing intervention and optimization.
• Content Creation & Iteration: Document your approach to creating, testing, and refining UX copy based on user feedback and data analytics.
• Style Guide Contribution: Experience in contributing to or developing content style guides to ensure brand consistency.

📝 Enhancement Note: The expectation for a "high-impact portfolio" has been detailed into specific components that demonstrate a candidate's strategic thinking, process, and measurable contributions, crucial for a senior-level UX writing role.

💵 Compensation & Benefits

Salary Range: Given the Senior UX Writer title, 4-5+ years of experience, and location in Bengaluru, India, a competitive salary range would typically be between ₹12,00,000 to ₹25,00,000 per annum. This estimation is based on industry benchmarks for senior-level UX writing roles in major Indian tech hubs, considering the company's growth stage ($130M revenue, profitable) and the demand for experienced content strategists.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision.
• Performance Bonuses: Opportunities for performance-based incentives.
• Paid Time Off: Generous vacation, sick leave, and public holidays.
• Professional Development: Budget for conferences, workshops, and courses to enhance skills.
• Remote Work Stipend: Potential support for home office setup and internet connectivity.
• Employee Stock Options (ESOPs): Potential for equity in a growing, profitable company.
• Team Events & Retreats: Opportunities for team building and social interaction.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to accommodate global team collaboration and individual work styles, especially given the remote nature of the role.

📝 Enhancement Note: Salary range is an estimate for Bengaluru, India, based on the experience level and company's stated financial health. Benefits are common offerings for tech companies of this size and growth trajectory, especially for remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Hospitality Technology. Headout operates as a marketplace connecting consumers with tours, activities, and experiences globally. Company Size: While not explicitly stated, the company's 9-figure revenue and significant growth suggest a medium to large-sized organization, likely exceeding 200-500 employees. Founded: Founded in 2015, Headout has a track record of sustained growth and profitability, indicating a mature yet dynamic operational environment.

Team Structure:

• The UX Writer will be part of the Product Design team, which is described as agile and creative.
• This team collaborates closely with Product Management and Engineering.
• The role emphasizes cross-functional collaboration with stakeholders across Design, Product, Engineering, QA, Legal, and Localization.

Methodology:

• Impact-Driven: Focus on creating durable value and achieving significant impact.
• Data-Informed: Uses data to guide decisions and measure success, with an emphasis on deriving insights.
• Agile & Iterative: Embraces a fast-paced, iterative approach to product development and content creation.
• Ownership Culture: Encourages individuals to take responsibility and drive initiatives.

Company Website: https://www.headout.com/

📝 Enhancement Note: The company culture is characterized by a strong emphasis on ownership, impact, and craft, as detailed in their playbook. The "rocketship" analogy highlights rapid growth and ambition.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It implies a high degree of autonomy, strategic input, and the ability to mentor or guide less experienced team members. The role is expected to be a "guardian of consistency" and a "face of strategy," indicating leadership within the UX writing domain.

Reporting Structure: The Senior UX Writer will likely report to a Head of Product Design, Design Lead, or a similar senior management position within the product or design organization.

Operations Impact: The UX Writer's impact is directly tied to enhancing the customer experience, driving user engagement, improving conversion rates, and reducing friction points on the platform. By crafting clear, compelling, and strategic copy, they contribute significantly to the overall success and perception of Headout's brand and product offerings.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX writing, such as conversational design or accessibility.
• Leadership: Transition into a UX Writing Lead or Manager role, overseeing a team and setting broader content strategy.
• Cross-Functional Moves: Leverage strong communication and strategic skills to move into related roles like Product Marketing, Content Strategy, or Product Management.
• Mentorship: Guide and mentor junior UX writers or designers in content best practices.
• Industry Influence: Contribute to the broader UX writing community through speaking engagements or thought leadership.

📝 Enhancement Note: The growth path for a Senior UX Writer in a company like Headout is typically towards leadership in content strategy or management, or leveraging those skills in adjacent product roles. The "impactful" and "strategic" nature of the role suggests significant opportunities for professional development.

🌐 Work Environment

Office Type: The role is advertised with "Remote OK," suggesting a hybrid or fully remote work environment. The company's focus on building a "durable company for the long term" implies a stable and well-resourced organization, even in a remote setting.

Office Location(s): Headquartered in Bengaluru, India, with operations and customer reach in over 100 cities globally. While the role is remote, understanding the company's primary operational base is relevant.

Workspace Context:

• Collaborative Digital Space: Expect to use digital collaboration tools extensively for communication, design reviews, and project management.
• Technology-Enabled: Access to necessary software and tools for UX writing, design, and analytics.
• Cross-Functional Interaction: Frequent interaction with designers, product managers, engineers, and other stakeholders across different time zones.

Work Schedule: While core hours may exist for team synchronization, the remote nature and focus on impact suggest a degree of flexibility, allowing individuals to manage their schedules effectively to meet deadlines and collaborate across time zones.

📝 Enhancement Note: The "Remote OK" status, combined with the company's growth and global reach, implies a modern, digitally-native work environment that prioritizes flexibility and asynchronous collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio link.
• Portfolio Review & Discussion: Expect a dedicated session to walk through your portfolio. Be prepared to discuss specific projects, your role, the challenges faced, your process, and the impact of your work.
• Skills-Based Interview: A technical interview focusing on your UX writing craft, understanding of UX principles, and ability to articulate your thought process. This may include a writing exercise or a take-home assignment.
• Cross-Functional Collaboration Interview: An interview with a designer and/or product manager to assess your collaboration style, communication skills, and ability to work effectively in a team.
• Hiring Manager/Team Lead Interview: A final interview to assess cultural fit, strategic thinking, and alignment with the team's vision.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant UX writing projects.
• Tell a Story: For each project, clearly outline the problem, your specific UX writing contributions, your process (research, ideation, iteration), and the quantifiable results.
• Showcase Impact: Highlight how your words improved user experience, drove business metrics, or solved specific user pain points.
• Highlight Brand Voice: Demonstrate your ability to adapt your writing style to different brand voices and user needs.
• Be Prepared for Details: Anticipate questions about your decision-making process, trade-offs you made, and how you handled feedback.

Challenge Preparation:

• Writing Exercise: Be ready for a short, timed writing task that tests your ability to write concise, clear, and on-brand copy for a given scenario.
• Problem-Solving Scenario: Prepare to discuss how you would approach a specific UX writing challenge (e.g., improving error messaging for a complex form, designing onboarding copy for a new feature).
• Stakeholder Alignment: Practice articulating how you would gain buy-in for your UX writing recommendations from design, product, and engineering teams.

📝 Enhancement Note: The interview process for a senior role will heavily scrutinize the candidate's portfolio and their ability to articulate strategic thinking, not just execution. Preparation should focus on demonstrating impact and collaborative problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• UX Writing/Content Design Tools: Figma, Sketch, Adobe XD (for UI integration), specialized content management platforms (if applicable).
• Writing & Collaboration: Google Workspace (Docs, Sheets), Microsoft Office Suite, Notion, Confluence.
• Project Management: Jira, Asana, Trello, Monday.com.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Mixpanel, Amplitude (for understanding user behavior and content performance).
• A/B Testing Tools: Optimizely, VWO (for testing different copy variations).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding CRM data can inform user journeys).
• Marketing Automation: Tools like Mailchimp, SendGrid, or more advanced platforms might be used for email copy.

📝 Enhancement Note: While not explicitly listed, proficiency with design tools like Figma and an understanding of analytics platforms are crucial for a Senior UX Writer to effectively collaborate and measure impact. Experience with data analysis and deriving insights is also highlighted as a plus.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for your work and its outcomes.
• Craft: A deep commitment to quality, detail, and excellence in execution, particularly in writing.
• Impact: Focusing efforts on initiatives that drive significant business and user value.
• Collaboration: Working effectively with diverse teams to achieve shared goals.
• Data-Driven: Using data to inform decisions, measure success, and identify areas for improvement.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with design, product, and engineering to ensure cohesive user experiences.
• Feedback Exchange: Openness to giving and receiving constructive feedback to refine content and processes.
• Proactive Communication: Engaging stakeholders early and often to ensure alignment and manage expectations.
• Knowledge Sharing: Willingness to share best practices and insights within the team and across the organization.

📝 Enhancement Note: The company explicitly mentions "ownership, craft, and impact" as core values. The collaborative style is expected to be proactive and integrated, reflecting the fast-paced nature of a growing startup.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Voice with User Needs: Ensuring copy is both on-brand and highly effective for diverse user segments and contexts.
• Ambiguity in a Startup Environment: Navigating evolving priorities and potentially incomplete product requirements.
• Cross-Time Zone Collaboration: Effectively working with teams distributed globally.
• Measuring UX Writing Impact Quantifiably: Developing robust metrics and attribution models to demonstrate the ROI of UX writing efforts.

Learning & Development Opportunities:

• Advanced UX Writing Techniques: Deep dive into areas like conversational design, microcopy optimization, and accessibility standards.
• Product Strategy Involvement: Gain deeper insights into product roadmapping and strategic decision-making.
• Cross-Disciplinary Learning: Opportunities to learn from designers, product managers, and engineers.
• Industry Trends: Staying abreast of the latest in UX writing, content strategy, and AI's impact on content creation.

📝 Enhancement Note: The challenges listed are typical for senior roles in dynamic tech companies, emphasizing the need for strategic thinking and resilience. Growth opportunities are geared towards deepening expertise and expanding influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to advocate for a specific UX writing approach to stakeholders who disagreed. How did you present your case, and what was the outcome?" (Tests negotiation, communication, and strategic thinking).
• "Walk us through your process for creating UX copy for a new feature. How do you incorporate user research, design input, and business goals?" (Tests process, collaboration, and strategic alignment).
• "How do you measure the success of your UX writing? Can you provide an example of how data influenced your copy decisions?" (Tests analytical skills and impact focus).

Company & Culture Questions:

• "What interests you about Headout's mission and the travel industry?" (Tests research and genuine interest).
• "How do you see your role as a Senior UX Writer contributing to Headout's culture of ownership and craft?" (Tests cultural fit and understanding of values).
• "How would you approach ensuring brand voice consistency across a global platform with diverse user bases?" (Tests strategic thinking and understanding of scale).

Portfolio Presentation Strategy:

• Start with the "Why": Begin each case study by clearly stating the problem and the user need being addressed.
• Highlight Your Role: Be specific about your contributions; use "I" statements for your actions.
• Show, Don't Just Tell: Use screenshots, mockups, or prototypes to visually demonstrate your copy in context.
• Quantify Impact: Present metrics clearly (e.g., "Increased click-through rate by 15%," "Reduced form abandonment by 10%").
• Discuss Trade-offs: Be prepared to talk about challenges, decisions made, and alternative approaches considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a clear process, measurable impact, and strong collaborative skills, all of which are crucial for a senior-level role.

📌 Application Steps

To apply for this Senior UX Writer position:

• Submit your application via the provided link on Greenhouse.
• Customize Your Resume: Tailor your resume to highlight keywords from the job description, such as "UX Writing," "Content Strategy," "User Experience," "Brand Voice," and "Cross-functional Collaboration." Quantify achievements where possible.
• Prepare Your Portfolio: Ensure your portfolio is easily accessible (link on resume/application) and clearly showcases your most relevant UX writing projects. Structure it with clear problem/solution/impact statements for each case study.
• Practice Your Pitch: Rehearse your portfolio walkthrough, focusing on articulating your process, strategic decisions, and the measurable impact of your work. Be ready to answer common UX writing interview questions.
• Research Headout: Familiarize yourself with Headout's platform, target audience, and brand voice. Understand their mission and recent company news to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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