Senior UX Writer and Content Designer, Search AI

📍 Job Overview

Job Title: Senior UX Writer and Content Designer, Search AI
Company: Google
Location: New York, NY, United States
Job Type: Full-Time
Category: Content Design & Strategy / UX Writing
Date Posted: October 22, 2025
Experience Level: Mid-Senior Level (5-10 years)
Remote Status: On-site

🚀 Role Summary

• Drive the strategic vision and execution of content design for AI-powered Google Search experiences, ensuring clarity, usability, and user-centricity.
• Craft compelling and meaningful UX copy that empowers users to effectively interact with generative AI features within Search, simplifying complex information.
• Lead content strategy initiatives, establishing cohesive language, voice, and tone across multiple platforms and touchpoints for AI-driven Search functionalities.
• Collaborate closely with cross-functional teams, including Product Management, UX Design, Engineering, and Research, to champion user needs and deliver impactful content solutions.
• Own the governance of content standards and quality for AI-generated content, ensuring consistency, accuracy, and trustworthiness globally.

📝 Enhancement Note: This role is highly specialized within Google's Search AI division, focusing on the critical intersection of user experience and cutting-edge artificial intelligence. The emphasis on "generative AI content experiences globally" suggests a significant scope of influence and a need for strategic thinking in content localization and adaptation. The "Senior" title, coupled with the 6+ years of experience requirement, indicates a leadership component where influencing stakeholders and driving product direction are key.

📈 Primary Responsibilities

• Partner with cross-functional stakeholders (Product Managers, UX Designers, Engineers, Researchers, Marketing, Customer Operations) to build and evolve AI-powered Search experiences.
• Lead content design for key work streams, including scoping opportunities, setting project plans, and delivering high-quality UX deliverables that shape product experiences.
• Influence UX and cross-functional partnerships by aligning stakeholder expectations, driving understanding, and advocating for user-focused content experiences through data-informed insights and gap analysis.
• Define and drive the creation of UX writing and content design frameworks, including principles, patterns, and systems, and tailor deliverables based on specific product or platform requirements for AI features.
• Own outcomes for multiple projects or programs by setting and communicating product direction and priorities that have significant impact across teams and on a global scale.
• Develop and maintain content standards, governance models, and style guides for generative AI content to ensure consistency, quality, and brand alignment.
• Conduct user research and data analysis to inform content choices, validate recommendations, and identify opportunities for content optimization.
• Craft clear, concise, and engaging copy for AI-generated search results, conversational interfaces, and other user-facing AI features.
• Champion a unified voice and tone across all AI-driven Search touchpoints, ensuring a cohesive and trustworthy user experience.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on execution. "Own outcomes for multiple projects or programs" implies a level of autonomy and accountability for significant initiatives. The focus on "governance of content standards and quality" and "content strategy for generative AI content experiences globally" points to a need for a strong strategic thinker who can establish and maintain scalable content processes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in English, Communications, Journalism, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 6 years of experience in UX writing, content design, technical writing, editorial, marketing, or a related field.
• Demonstrated experience leading content strategy projects and shaping content for multi-disciplinary, UX-focused products.
• Proven experience in UX-focused consumer product content design and shaping content for multi-disciplinary projects.

Required Skills:

• UX Writing & Content Design: Expertise in crafting clear, concise, and user-centered copy for digital products, with a strong portfolio showcasing this work.
• Content Strategy: Ability to define and execute holistic content strategies that align with product goals and user needs.
• Cross-Functional Collaboration: Proven experience working effectively with Product Managers, UX Designers, Engineers, and Researchers in a fast-paced, collaborative environment.
• Stakeholder Management: Skill in influencing stakeholders at various levels, including senior leadership, and managing expectations to drive alignment.
• User Empathy & Data Analysis: Ability to use empathy, logic, and data to inform content choices and recommendations.
• Communication Skills: Excellent written and verbal communication abilities, with a knack for articulating complex ideas clearly.
• Portfolio: A strong portfolio demonstrating exceptional copywriting and content analysis skills, and UX-focused product writing.

Preferred Skills:

• 5 years of experience in writing, editorial, marketing, or UX writing within an agency setting.
• Experience partnering closely with product and engineering teams, UX design, and research, while managing accelerated timelines.
• Experience collaborating with UX Design and Research to develop and continuously improve user experiences.
• Ability to thrive in a fast-paced, ambiguous environment with a proactive, self-driven approach within a cross-functional organization.
• Experience with content governance frameworks and establishing content standards.
• Familiarity with generative AI concepts and their application in consumer products.

📝 Enhancement Note: The distinction between minimum and preferred qualifications highlights a desire for candidates who not only possess core UX writing skills but also have experience navigating complex organizational structures, managing timelines, and influencing strategic decisions—attributes crucial for a senior role at a company like Google. The preference for agency experience suggests an appreciation for diverse project exposure and rapid adaptation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 distinct projects that demonstrate your expertise in UX writing and content design, particularly for AI-driven or complex technical products.
• Problem/Solution Framing: Clearly articulate the user problem or business challenge addressed in each case study, followed by your proposed content solution and its rationale.
• Process & Methodology: Detail your specific UX writing or content design process, including how you conducted user research, collaborated with cross-functional teams, and iterated on content.
• Impact & Metrics: Quantify the impact of your work whenever possible, using metrics related to user engagement, task completion rates, satisfaction scores, or efficiency gains.
• AI/Complex Product Focus: Prioritize examples that involve AI, machine learning, search, or other technically complex product areas to demonstrate relevant domain experience.

Process Documentation:

• Content Strategy Frameworks: Examples of how you've developed or applied content strategy frameworks, including principles, patterns, and style guides.
• Content Governance Models: Demonstrations of how you've established or maintained content standards, quality assurance processes, and governance models.
• Workflow Optimization: Evidence of contributions to optimizing content workflows, from ideation and creation to review and publication, especially within a cross-functional setting.

📝 Enhancement Note: For a Senior UX Writer role at Google, the portfolio is paramount. It's not just about showing good writing, but about demonstrating strategic thinking, process ownership, and measurable impact. Candidates should be prepared to articulate their decision-making process, the challenges they overcame, and the tangible results of their contributions, especially in complex technical domains like AI and Search.

💵 Compensation & Benefits

Salary Range:

• The US base salary range for this full-time position is $138,000 - $202,000 annually.
• This range is determined by factors such as role, level, and location. Individual pay will be influenced by work location and other job-related factors like skills, experience, and education.

Benefits:

• Bonus: Performance-based bonus opportunities.
• Equity: Stock options or grants, providing ownership in the company's growth.
• Comprehensive Benefits: This typically includes health insurance (medical, dental, vision), retirement savings plans (e.g., 401(k)), paid time off (vacation, sick leave, holidays), parental leave, and other employee wellness programs.
• Professional Development: Access to learning resources, training programs, and opportunities for skill advancement.

Working Hours:

• This is a full-time position, typically expected to be around 40 hours per week.
• While an on-site role, Google often offers a degree of flexibility within core working hours to accommodate team collaboration and individual needs.

📝 Enhancement Note: The provided salary range is a strong benchmark for a Senior UX Writer role in a high-cost-of-living area like New York City. It's crucial for candidates to remember that this is a base salary and the total compensation package, including bonus and equity, can significantly increase the overall remuneration. The emphasis on "benefits at Google" suggests a robust benefits package that candidates should inquire about in detail.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Internet Services and Software)
Company Size: Large (Over 10,000 employees)
Founded: 1998

Team Structure:

• Reporting: This role reports into a UX Design or Product leadership structure, with close alignment to AI and Search product teams.
• Cross-Functional Integration: The Search AI team operates in a highly cross-functional manner, with UX Writers embedded within product pods alongside Product Managers, UX Designers, Researchers, and Engineers.
• Specialization: The team focuses on specific areas within AI and Search, with this role concentrating on generative AI content experiences.

Methodology:

• User-Centric Design: A core tenet of Google's product development is a deep focus on user needs, validated through extensive research and data analysis.
• Data-Driven Decisions: Content choices and product strategies are heavily informed by data, A/B testing, and user feedback.
• Iterative Development: Agile methodologies are common, emphasizing rapid prototyping, testing, and iteration to refine user experiences.
• Global Perspective: Products are designed for a global audience, requiring consideration for localization, cultural nuances, and diverse user needs.

Company Website: https://www.google.com

📝 Enhancement Note: Google's culture is characterized by innovation, data-driven decision-making, and a strong emphasis on user experience. For a UX Writer, this means being comfortable with ambiguity, embracing rigorous testing, and collaborating effectively across diverse disciplines. The specific focus on "AI in Search" indicates a cutting-edge environment where rapid evolution and continuous learning are essential.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) with potential for leadership.

Reporting Structure: This role will likely report to a UX Lead, Design Manager, or Director of Product, working within a product-focused team structure. Close collaboration with Product Management and Engineering leadership is expected.

Operations Impact: As a Senior UX Writer on the Search AI team, you will have a direct and significant impact on how billions of users worldwide understand and interact with Google's most critical product. Your work will shape the user experience of AI integration, influencing user adoption, satisfaction, and the perceived trustworthiness of AI-generated information. You will be instrumental in defining the narrative and usability of AI within Search, a core component of Google's mission.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior UX writers and content designers, and potentially lead content strategy for larger initiatives or product areas.
• Specialization: Deepen expertise in AI content design, natural language generation (NLG), and conversational AI, becoming a subject matter expert.
• Cross-Product Exposure: Gain exposure to various AI initiatives within Google Search and potentially other Google products through collaboration.
• Strategic Influence: Grow influence with senior leadership and product teams, shaping the future direction of AI content at Google.
• Technical Acumen: Develop a stronger understanding of AI technologies, machine learning principles, and their implications for content creation.

📝 Enhancement Note: The "Senior" title at Google implies a high level of autonomy and influence. Growth opportunities extend beyond individual contribution to include mentorship and strategic leadership, positioning this role as a stepping stone for further career advancement within Google's extensive product and design organizations.

🌐 Work Environment

Office Type: Primarily an on-site role within Google's state-of-the-art office facilities in New York City.

Office Location(s): New York, NY, United States. Google's New York offices are known for their collaborative spaces, amenities, and vibrant work culture.

Workspace Context:

• Collaborative Hubs: Offices are designed with a variety of meeting rooms, huddle spaces, and open areas to encourage spontaneous collaboration and focused work.
• Technology-Rich Environment: Access to cutting-edge tools, software, and hardware to support design and content creation processes.
• Cross-Functional Proximity: You'll be working alongside peers from design, engineering, product management, and research, fostering a dynamic and integrated work environment.
• Amenities: Google offices typically offer extensive amenities such as cafeterias, fitness centers, recreational areas, and more, contributing to a positive work-life balance.

Work Schedule:

• Standard full-time hours (approximately 40 hours/week), with flexibility often available within core business hours.
• The on-site requirement emphasizes the importance of in-person collaboration, team building, and spontaneous idea generation.

📝 Enhancement Note: The on-site requirement for this role underscores Google's belief in the value of in-person collaboration for innovation and team cohesion, especially in fast-paced, complex product development environments like AI and Search.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter screen to assess basic qualifications, experience, and interest.
• Hiring Manager Interview: Focus on your experience, approach to UX writing/content design, and fit with the team's needs. This is often where your portfolio is first discussed.
• Portfolio Review & Design Exercise: A dedicated session where you present your portfolio, discussing your process, decision-making, and impact for selected projects. You may also be given a small, focused design or writing challenge to complete within a given timeframe.
• Cross-Functional Interviews: Interviews with potential peers (e.g., UX Designers, Product Managers, Engineers) to assess collaboration skills, technical understanding, and ability to integrate into the team.
• Leadership Interview: A final interview with a senior leader to assess strategic thinking, leadership potential, and alignment with Google's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in UX writing, content strategy, and AI/complex product design. Prioritize quality over quantity.
• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges you faced, your solutions, and the measurable impact. Use a clear narrative structure.
• Highlight AI/Search Relevance: Emphasize any experience with AI, machine learning, search interfaces, or complex technical domains. Explain how you simplified complex concepts.
• Showcase Process: Detail your UX writing and content design methodology, including how you used research, data, and collaboration to inform your work.
• Be Prepared for Questions: Anticipate questions about your decision-making, how you handle feedback, how you collaborate, and how you measure success.

Challenge Preparation:

• Understand the Context: If given a challenge, quickly grasp the problem space and the user needs.
• Think Out Loud: Articulate your thought process, assumptions, and potential solutions as you work through the challenge.
• Focus on User-Centricity: Ensure your proposed solutions prioritize the user experience and address the core problem effectively.
• Consider Constraints: Be mindful of potential technical, business, or timeline constraints that might influence your solution.

📝 Enhancement Note: The interview process at Google is rigorous and designed to assess a candidate's skills, experience, and cultural fit comprehensively. A well-prepared, compelling portfolio is essential, and candidates should be ready to discuss their work in detail and articulate their strategic thinking. The emphasis on "shaping content for multi-disciplinary projects" and "influencing stakeholders" means interviewers will look for evidence of strong collaboration and communication skills.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with various CMS platforms for managing and publishing content.
• Prototyping Tools: Experience with tools like Figma, Sketch, Adobe XD, or similar for collaborating on UI design and content placement.
• Documentation & Collaboration Platforms: Google Workspace (Docs, Sheets, Slides), Confluence, Jira, Asana for project management, documentation, and team communication.
• Version Control Systems: Basic understanding of how content changes are tracked and managed, potentially using tools similar to Git for content assets.

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics to understand user behavior and content performance.
• A/B Testing Platforms: Familiarity with tools and methodologies for conducting A/B tests to optimize content and user experiences.
• Data Visualization Tools: Ability to interpret data presented in dashboards and reports from tools like Looker or Tableau.

CRM & Automation:

• While not a direct CRM role, understanding how content impacts user journeys within broader customer ecosystems can be beneficial.
• AI/ML Platforms: Exposure to or understanding of the principles behind generative AI models and platforms relevant to Search AI.

📝 Enhancement Note: While the role is primarily focused on writing and content strategy, proficiency with design collaboration tools like Figma and an understanding of analytics to measure content impact are increasingly important for UX Writers. Familiarity with Google's internal tools (Google Workspace) is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Focus on the User and All Else Will Follow: A deep commitment to understanding and serving user needs is paramount in all product development at Google.
• Be Bold: Encouraging innovation, taking risks, and pushing boundaries, especially in cutting-edge fields like AI.
• Fast is Better than Slow: Emphasizing efficiency, rapid iteration, and getting products to users quickly to gather feedback.
• Data-Driven Decision Making: Relying on data and evidence to inform strategies and measure success.
• Excellence and Quality: A commitment to high standards in product design, engineering, and content.

Collaboration Style:

• Embedded Teams: UX writers are typically embedded within product teams, working shoulder-to-shoulder with designers, engineers, and product managers.
• Open Communication: A culture that encourages open dialogue, constructive feedback, and sharing of ideas across disciplines.
• Data & Research Informed: Discussions and decisions are often grounded in user research findings and performance data.
• Ownership & Accountability: Team members are expected to take ownership of their work and contribute actively to team goals.

📝 Enhancement Note: Google's core values directly translate into the day-to-day work of a UX Writer. The emphasis on user focus, data, and speed means that content decisions must be justifiable, rigorously tested, and aligned with overarching product goals. Collaboration is not just encouraged; it's a fundamental part of how products are built.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working with rapidly evolving AI technologies and defining content for experiences that are still being explored.
• Global Scale & Localization: Ensuring content is effective, culturally appropriate, and consistent across numerous languages and regions.
• Balancing User Needs with Technical Capabilities: Crafting content that is both user-friendly and accurately reflects the capabilities and limitations of AI.
• Influencing Diverse Stakeholders: Garnering buy-in for content strategies from teams with different priorities and perspectives.
• Maintaining Brand Voice: Ensuring a consistent and trustworthy brand voice across AI-generated content, which can be inherently variable.

Learning & Development Opportunities:

• AI & ML Specialization: Deepen understanding of AI concepts, machine learning models, and their impact on user experience.
• Advanced Content Strategy: Develop expertise in complex content systems, governance, and scalable content solutions for AI products.
• Cross-Functional Leadership: Hone skills in influencing, mentoring, and leading initiatives across diverse teams.
• Industry Conferences & Training: Access to Google's extensive internal training resources and opportunities to attend relevant industry events.
• Mentorship: Opportunities to learn from and be mentored by experienced design and product leaders within Google.

📝 Enhancement Note: The challenges in this role stem from its cutting-edge nature. Working with generative AI means operating in a less defined space, requiring adaptability and a proactive approach to problem-solving. The growth opportunities are substantial, allowing for deep specialization in AI content or broader leadership development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the content strategy for a new generative AI feature in Google Search?" (Focus on user needs, AI capabilities, voice/tone, and governance.)
• "Describe a time you had to influence stakeholders or senior leadership to adopt your content recommendation. What was the outcome?" (Highlight your communication, data-driven approach, and persuasion skills.)
• "How do you ensure content is user-centric and addresses potential biases or inaccuracies in AI-generated responses?" (Discuss your process for user research, testing, and ethical considerations.)
• "Walk me through a complex UX writing project in your portfolio. What was the problem, your role, your process, and the impact?" (Be prepared to go deep into one or two key projects.)

Company & Culture Questions:

• "Why are you interested in working on AI within Google Search specifically?" (Showcase your understanding of Google's mission, Search's impact, and AI's role.)
• "How do you handle ambiguity and fast-paced environments?" (Share examples of your adaptability and proactive problem-solving.)
• "How do you collaborate with engineers and product managers?" (Describe your approach to cross-functional teamwork and communication.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline: The Problem, Your Role, The Solution (your content), The Process (how you got there), and The Impact (results).
• Quantify Impact: Use metrics and data to demonstrate the success of your content solutions whenever possible.
• Explain Your 'Why': Be ready to articulate the rationale behind your content choices and design decisions.
• Showcase Collaboration: Highlight instances where you worked effectively with cross-functional teams.
• Be Concise and Engaging: Present your work clearly and enthusiastically, allowing time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only strong writing skills but also strategic thinking, collaboration capabilities, and a deep understanding of user-centered design principles within the context of AI and Search. Candidates should be ready to discuss their portfolio in detail and articulate how they would approach the unique challenges of this role.

📌 Application Steps

To apply for this Senior UX Writer and Content Designer position at Google:

• Submit Your Application: Visit the Google Careers website and submit your resume and portfolio link through the official application portal.
• Tailor Your Resume: Ensure your resume highlights your experience in UX writing, content design, content strategy, AI/ML products, and cross-functional collaboration, using keywords from the job description.
• Curate Your Portfolio: Select your strongest, most relevant projects. Prioritize those that demonstrate your ability to simplify complex information, work with AI or technical products, and drive measurable impact. Ensure your portfolio is easily accessible and well-organized.
• Prepare for the Interview: Thoroughly review the job description, research Google's AI initiatives and Search products, and practice articulating your experience and portfolio projects using the STAR method (Situation, Task, Action, Result).
• Understand Google's Culture: Familiarize yourself with Google's core values and how they apply to product development and team collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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