Senior UX Researcher

📍 Job Overview

Job Title: Senior UX Researcher

Company: Careers at Tide

Location: Delhi NCR, India

Job Type: Full-Time

Category: User Experience Research (UX Research)

Date Posted: March 10, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end UX research projects focused on the Small and Medium-sized Enterprise (SME) market to drive product innovation and business growth.

• Act as a hands-on practitioner, conducting qualitative and quantitative research to uncover deep user needs and translate them into actionable insights for product and design teams.

• Champion a human-centered design approach, promoting best practices in user research and data analysis across the organization.

• Collaborate closely with product managers, designers, developers, and business stakeholders to influence product strategy and enhance user experience on a world-class financial platform.

• Develop and define user research standards, democratize research practices, and empower teams through self-service research methodologies.

📝 Enhancement Note: While the role is titled "Senior UX Researcher," its responsibilities heavily lean into driving product strategy and business growth through user insights, indicating a significant impact on GTM (Go-To-Market) and product operations. The emphasis on SME market research suggests a focus on understanding user behavior within a specific business context, which is critical for operations.

📈 Primary Responsibilities

• Plan, execute, and lead comprehensive user research studies across the entire product lifecycle, from discovery to iteration.

• Conduct moderated qualitative research (e.g., user interviews, usability testing) and quantitative studies (e.g., surveys, data analysis) to gather deep user insights.

• Analyze research findings from fieldwork, synthesizing complex qualitative and quantitative data into clear, actionable recommendations for product, design, and business teams.

• Partner with business stakeholders to effectively scope, prioritize, and align research requests with company objectives and strategic planning.

• Manage external agencies for participant recruitment, ensuring access to a diverse and relevant user base for research activities.

• Identify user-driven innovations and potential product improvements by collaborating closely with product and design teams.

• Define, advocate for, and uphold top-quality standards and best practices in user research methodologies and execution.

• Present research findings and strategic recommendations to a wide range of stakeholders, including executive leadership, to inform decision-making.

• Support design leads and product managers as a trusted advisor on all research-related aspects, fostering a shared understanding of user needs.

• Develop and implement strategies for democratizing research practices and enabling self-service research capabilities for other Tideans.

• Stay current with emerging research trends, tools, and methodologies, continuously improving the research function.

📝 Enhancement Note: The emphasis on "driving business growth," "supporting product stakeholders," and "consulting with business partners" indicates this role goes beyond pure UX research. It has strong ties to product operations and GTM strategy by ensuring user needs are integrated into business decisions and product roadmaps, directly impacting market adoption and revenue.

🎓 Skills & Qualifications

Education: A degree in Sociology, Psychology, Anthropology, Human-Computer Interaction (HCI), or a related field is beneficial but not strictly required.

Experience: 4+ years of hands-on experience in user research within digital product environments, preferably in start-ups or scale-ups. Experience in retail banking or financial services is a significant advantage.

Required Skills:

• Demonstrated expertise in designing and conducting end-to-end research projects using a variety of qualitative and quantitative methods.

• Strong proficiency in behavioral analysis, data collection, and user moderation across different contexts.

• Advanced skills in analyzing qualitative and quantitative data, with a strong ability to visualize data effectively.

• Proven ability to design experiments, studies, and formulate precise research questions.

• Creative and innovative approach to developing and refining research methodologies.

• Experience with Jobs-To-Be-Done (JTBD) framework and guiding teams in its application.

• Excellent ability to produce compelling research reports and presentations for diverse audiences.

• Skilled at managing stakeholders and aligning research initiatives with business objectives.

• Proficient in project planning, resource management, and balancing multiple priorities in a fast-paced environment.

Preferred Skills:

• Experience working with digital product teams in start-up or scale-up environments.

• Background in retail banking or retail financial services.

• Familiarity with advanced statistical analysis and research tools.

• Experience in democratizing research and enabling self-service research capabilities.

📝 Enhancement Note: The requirement for 4+ years of experience in product environments, coupled with skills in data analysis, stakeholder management, and driving business growth, suggests this role is at a senior or lead level within UX Research, with significant influence on product strategy and operational execution. The "start-ups or scale-ups" experience is a key indicator for operational adaptability and growth mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end research projects demonstrating your ability to define research problems, select appropriate methodologies, execute studies, and translate findings into actionable product recommendations.

• Include examples of how your research directly influenced product design, user experience improvements, or business strategy, highlighting measurable impact.

• Present case studies that illustrate your proficiency in both qualitative and quantitative data analysis, including data visualization techniques.

• Demonstrate experience in working with cross-functional teams (designers, product managers, developers) and effectively communicating research insights to drive collaboration and decision-making.

Process Documentation:

• Examples of research plans and proposals that clearly articulate research objectives, methodologies, timelines, and expected outcomes.

• Documentation of research processes, including how you define research questions, select participant criteria, and conduct data analysis.

• Evidence of how you have contributed to defining or refining user research standards and best practices within a team or organization.

• Case studies detailing how you have democratized research or enabled self-service research capabilities for non-researchers.

📝 Enhancement Note: For a Senior UX Researcher role, a portfolio is crucial. It should not just showcase projects but also the process and impact. Candidates should be prepared to walk through their methodology, decision-making for research methods, and how their insights led to tangible improvements or strategic shifts, often involving data-driven decision-making relevant to operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX Researcher with 4+ years of experience in Delhi NCR, India, the estimated annual salary range is ₹1,200,000 to ₹2,500,000. This range can vary based on the candidate's specific experience, skills, and the depth of their impact in previous roles.

Benefits:

• Competitive Compensation: Includes a competitive salary and share options, reflecting value and long-term commitment.

• Time Off: Generous annual leave allowance, in addition to public holidays.

• Parental Leave: Paid maternity, paternity, and adoption leave to support employees and their families.

• Sabbatical: Options for extended unpaid or paid leave after completing significant tenure milestones.

• Health Insurance: Private family health insurance with additional Outpatient Department (OPD) coverage and top-up options.

• Life & Accident Cover: Comprehensive insurance protection for life and accidental events.

• Mental Wellbeing: Access to therapy sessions, courses, meditations, and workshops to support mental health.

• Volunteering & Development Days: Paid days annually dedicated to volunteering or personal growth activities.

• Learning & Development: An annual budget allocated for professional development, including books, courses, and coaching.

• WOO (Work Outside the Office): Allows employees to work remotely from abroad for up to 90 days annually, promoting work-life flexibility.

• Home Office Setup: Contribution towards setting up an effective home workspace.

• Laptop Ownership: Opportunity to keep personal laptops and receive new company-issued ones upon replacement cycles.

• Snacks & Meals: Office perks including snacks, coffee, tea, and lunch (dependent on office location).

Working Hours: The standard working hours are not explicitly stated but are typically around 40 hours per week, with flexibility often offered in a hybrid work environment.

📝 Enhancement Note: The salary estimate is based on current market data for senior UX roles in major Indian tech hubs like Delhi NCR, considering the company's funding and scale-up status. Benefits are extensive, indicating a strong focus on employee well-being and work-life integration, which is increasingly important for attracting top talent in operations and product roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology), specifically focused on business banking and administrative solutions for Small and Medium-sized Enterprises (SMEs). Tide operates in a rapidly evolving market, leveraging technology to disrupt traditional banking services.

Company Size: Tide is a scale-up with over 1,800 employees globally and a significant member base of over 1.8 million SMEs. This means it's past the startup phase but still growing rapidly, offering opportunities for impact and innovation within established processes.

Founded: Tide was founded in 2015, positioning it as a relatively young but established player in the FinTech space, with a track record of growth and significant funding ($300 million+ raised).

Team Structure:

• The UX Research team is likely part of a larger Product and Design organization, with researchers embedded within specific product squads or working on cross-product initiatives.

• This Senior UX Researcher will report to a Head of UX, Director of Product, or a similar leadership role, and will collaborate closely with Product Managers, UI/UX Designers, and Engineering teams.

Methodology:

• Tide emphasizes data-driven decision-making, integrating user research insights with business metrics to guide product development and operational efficiency.

• Workflow planning and optimization are critical, with user research playing a key role in identifying pain points and opportunities for streamlining processes for SMEs.

• Automation and efficiency are core to Tide's value proposition to its members, and this extends to its internal operations, where research helps optimize user journeys and internal workflows.

Company Website: https://www.tide.co/

📝 Enhancement Note: The company's focus on SMEs and financial technology means the operations of the company are deeply intertwined with understanding business needs, compliance, and scalable service delivery. A Senior UX Researcher in this environment will be crucial in ensuring product-market fit and operational efficiency from a user perspective.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating a need for independent work, strategic thinking, and the ability to mentor junior team members or influence research practices across multiple teams. The scope includes leading complex, end-to-end research projects and acting as a trusted advisor.

Reporting Structure: The Senior UX Researcher will likely report into a Research Lead, Head of UX, or a Director of Product. They will work collaboratively within product teams (product managers, designers, engineers) and engage with broader business stakeholders, including potentially GTM and operations teams.

Operations Impact: The role's output directly impacts the company's ability to understand and serve its SME customer base. By providing actionable user insights, the researcher influences product development, which in turn affects customer acquisition, retention, and overall market penetration – all key operational and GTM metrics. The emphasis on "driving business growth" highlights this direct operational impact.

Growth Opportunities:

• Specialization: Opportunity to become a deep subject matter expert in the SME financial services sector and user research methodologies.

• Leadership: Potential to move into a Lead UX Researcher role, manage a team, or transition into Product Management or UX Strategy roles.

• Skill Development: Continuous learning through access to L&D budgets, workshops, and exposure to diverse research challenges within a fast-growing FinTech company.

• Influence: Ability to shape research practices and influence product strategy, impacting the direction of Tide's offerings for SMEs.

📝 Enhancement Note: The "Senior" title combined with "leading end-to-end research projects" and "consulting with business partners" suggests this role has significant autonomy and strategic influence. Growth opportunities should focus on deepening expertise, expanding leadership capabilities, and potentially cross-functional movement into product management or strategy roles that are closely aligned with operations.

🌐 Work Environment

Office Type: Tide operates a hybrid work model, with offices designed as hubs for innovation and team-building. This suggests a blend of focused individual work and collaborative team sessions, with the intention of fostering community and connection.

Office Location(s): The role is based in Delhi NCR, India. Tide also has offices in Gurugram and New Delhi, indicating a significant presence in the region. Specific office details are not provided, but expect a modern, professional workspace conducive to collaboration.

Workspace Context:

• The hybrid model implies a need for strong digital collaboration tools and practices, alongside in-office interaction.

• Expect access to standard office technology and a supportive environment for research activities, including potential access to user testing facilities or remote research tools.

• Opportunities for direct interaction with colleagues across design, product, engineering, and potentially operations and marketing teams are key to the collaborative environment.

Work Schedule: While a standard 40-hour week is typical, the hybrid nature and "Work Outside the Office" (WOO) benefit suggest a degree of flexibility. The focus is on output and collaboration rather than strict adherence to office hours, which aligns with modern operational environments.

📝 Enhancement Note: The hybrid model and emphasis on office hubs for collaboration are important for operations professionals who need to balance focused analytical work with team synergy. The "Work Outside the Office" benefit is a significant perk that can aid work-life balance, a key factor for retention in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant UX research experience and qualifications.

• Portfolio Review & Discussion: You will likely present your portfolio, discussing key projects, your research process, and the impact of your work. This is a critical stage for showcasing your operations-relevant skills.

• Skills-Based Interview(s): Expect interviews with the hiring manager and potentially other UX researchers or product team members, focusing on your approach to research methodologies, problem-solving, and stakeholder management.

• Case Study/Take-Home Assignment: A practical exercise or take-home assignment may be given to assess your ability to apply research skills to a specific problem, often mirroring real-world challenges faced by the product or operations teams.

• Final Interview: A final discussion with senior leadership or key stakeholders to assess cultural fit, strategic thinking, and alignment with Tide's mission and values.

Portfolio Review Tips:

• Showcase Impact: Prioritize projects where your research directly influenced product decisions, user experience improvements, or business outcomes. Quantify results where possible (e.g., "led to a 15% increase in conversion," "reduced support tickets by 10%").

• Detail Your Process: Clearly articulate your research approach, including why you chose specific methodologies, how you recruited participants, and how you analyzed data. Highlight any innovative or creative aspects of your process.

• Focus on SME Context: If possible, include projects that demonstrate an understanding of business users, financial services, or B2B product research.

• Demonstrate Collaboration: Highlight how you worked with cross-functional teams, managed stakeholder expectations, and communicated complex insights effectively.

• Prepare to Discuss: Be ready to discuss your projects in depth, including challenges faced, lessons learned, and how you would approach similar problems differently.

Challenge Preparation:

• If a case study is involved, focus on understanding the SME market and Tide's business objectives.

• Practice articulating your research process and findings clearly and concisely, as if presenting to a diverse audience.

• Be prepared to discuss how your research recommendations can be implemented and what their potential operational impact might be.

📝 Enhancement Note: The portfolio review and potential case study are critical for operations-focused roles. Candidates should emphasize how their research translates into actionable insights that improve business processes, customer acquisition, retention, and overall operational efficiency. Demonstrating an understanding of the business impact of research is key.

🛠 Tools & Technology Stack

Primary Tools:

• User Research Platforms: Tools for usability testing, surveys, participant management (e.g., UserTesting.com, Maze, SurveyMonkey, Qualtrics).

• Data Analysis & Visualization: Proficiency in tools for analyzing qualitative and quantitative data. This could include spreadsheet software (Excel, Google Sheets), statistical analysis tools (R, SPSS), and data visualization tools (Tableau, Power BI, Looker Studio).

• Collaboration Tools: Familiarity with tools like Jira, Confluence, Slack, and Miro for team collaboration, project management, and documenting insights.

• Design Software: Basic understanding or familiarity with design tools like Figma, Sketch, or Adobe XD, to facilitate collaboration with design teams.

Analytics & Reporting:

• Experience with web analytics platforms (e.g., Google Analytics) to understand user behavior in context.

• Ability to leverage product analytics tools (e.g., Amplitude, Mixpanel) to complement qualitative research findings.

CRM & Automation:

• While not directly managing CRM or automation systems, understanding how user research insights can inform CRM strategies (e.g., customer segmentation, journey mapping) or automation workflows is beneficial.

📝 Enhancement Note: While the core of the role is UX research, proficiency with data analysis and visualization tools is paramount. The ability to integrate research insights with product analytics and potentially CRM data demonstrates a strong understanding of how to drive operational improvements and measure impact.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A strong emphasis on using data and insights from research to inform all decisions, ensuring a rational and evidence-based approach to product development and strategy.

• Customer-Centricity: A deep commitment to understanding and advocating for the needs of SMEs, ensuring that products and services are designed with the user at the forefront.

• Collaboration: A belief in the power of teamwork, encouraging open communication and cross-functional partnerships to achieve collective goals.

• Innovation: A drive to continuously explore new ideas, methodologies, and solutions to address user challenges and stay ahead in the FinTech market.

• Efficiency: A focus on streamlining processes and finding the most effective ways to deliver value to both customers and the business.

Collaboration Style:

• Cross-functional Integration: Researchers are expected to work closely with product managers, designers, engineers, and potentially marketing and operations teams, acting as a bridge between user needs and business execution.

• Process Improvement Culture: An environment where feedback is welcomed, and processes are regularly reviewed and optimized based on insights and best practices.

• Knowledge Sharing: Encouraging the sharing of research findings, methodologies, and learnings across teams to foster a collective understanding of the user and promote best practices.

📝 Enhancement Note: The values of being data-driven, customer-centric, and collaborative are directly aligned with strong operations and GTM functions. A candidate who embodies these values will likely thrive in this role and contribute positively to Tide's operational effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Research Needs with Business Urgency: In a fast-paced FinTech environment, there can be pressure to deliver insights quickly. A key challenge will be managing stakeholder expectations while ensuring research rigor.

• Driving Action from Insights: Effectively translating research findings into tangible product changes and business strategies requires strong influencing and communication skills, especially when dealing with competing priorities.

• Navigating Ambiguity: As a scale-up, processes may still be evolving. The role requires comfort with ambiguity and the ability to define clear research directions and methodologies independently.

• Democratizing Research: Empowering non-researchers to conduct effective research requires careful planning, training, and support, which can be a significant undertaking.

Learning & Development Opportunities:

• Deepening SME & FinTech Expertise: Gaining specialized knowledge in the unique needs of SMEs and the FinTech landscape.

• Advanced Methodologies: Opportunities to explore and implement cutting-edge research techniques and tools.

• Cross-Functional Exposure: Working with diverse teams provides exposure to product management, design strategy, and business operations.

• Mentorship & Leadership: Potential for mentorship from senior leaders and opportunities to mentor junior researchers, developing leadership skills.

📝 Enhancement Note: The challenges highlight the need for strong problem-solving and strategic thinking, which are core to operations roles. The growth opportunities are geared towards developing a well-rounded professional with deep domain expertise and leadership potential, valuable traits for anyone in an operations or GTM trajectory.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to influence product strategy based on user research. What was the situation, your approach, and the outcome?" (Focus on demonstrating strategic impact and stakeholder management.)

• "How would you approach researching the needs of a specific SME segment for a new financial product? What methodologies would you prioritize and why?" (Assess your research planning, methodology selection, and understanding of the target market.)

Company & Culture Questions:

• "Why are you interested in researching for SMEs in the FinTech space, and why Tide specifically?" (Showcase your understanding of the industry and Tide's mission.)

• "How do you approach collaborating with product managers, designers, and engineers? Can you give an example of a successful collaboration?" (Evaluate your teamwork and cross-functional communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the research process, key findings, the recommendations, and the impact (quantified if possible).

• Highlight Methodology Choices: Be prepared to justify why you chose specific research methods over others, demonstrating a strategic understanding of research design.

• Showcase Collaboration: Emphasize how you worked with stakeholders and integrated feedback.

• Focus on Impact: Clearly articulate how your research contributed to product improvements, user satisfaction, or business objectives. For operations, this means showing how research can drive efficiency, acquisition, or retention.

• Prepare for Deep Dives: Be ready to answer detailed questions about your process, data analysis, and decision-making.

📝 Enhancement Note: Interview preparation should focus on demonstrating how UX research directly supports business objectives, operational efficiency, and market growth. Candidates should be ready to articulate their process, impact, and collaborative approach, using concrete examples that resonate with an operations-focused mindset.

📌 Application Steps

To apply for this Senior UX Researcher position:

• Submit your application through the official Tide Careers Page link provided.

• Customize Your Resume: Tailor your resume to highlight experience in UX research, particularly within product development, start-ups/scale-ups, and ideally FinTech or B2B environments. Use keywords from the job description such as "end-to-end research," "qualitative and quantitative methods," "stakeholder management," and "data analysis."

• Curate Your Portfolio: Select 2-3 of your strongest UX research projects that showcase your ability to drive impact. Ensure your portfolio clearly demonstrates your research process, methodologies, collaboration, and the measurable outcomes of your work, with a focus on business impact.

• Prepare Your Presentation: Practice walking through your portfolio projects concisely and compellingly, anticipating questions about your methodology, decision-making, and the business impact of your research. Be ready to discuss how your insights can translate into operational improvements for Tide.

• Research Tide: Familiarize yourself with Tide's products, mission, target market (SMEs), and recent news. Understand their business model and how UX research contributes to their success in the FinTech space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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