Senior UX Researcher

📍 Job Overview

Job Title: Senior UX Researcher
Company: Careers at Tide
Location: Bengaluru, India
Job Type: Full-Time
Category: User Experience Research / Product Operations
Date Posted: February 11, 2026
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end user research projects specifically within the Small and Medium-sized Enterprise (SME) market to drive product enhancements and business growth.
• Champion human-centered design principles and operational excellence by providing actionable insights derived from rigorous user research.
• Collaborate closely with cross-functional teams, including product managers, designers, and developers, to translate user needs into a world-class financial platform.
• Utilize a blend of qualitative and quantitative research methodologies to gain a comprehensive understanding of customer needs and behaviors.
• Act as a trusted advisor to product stakeholders and design leads, defining research standards and advocating for best practices in user research.

📝 Enhancement Note: This role is positioned within a scale-up fintech company (Tide) focused on serving SMEs. The "Senior" title and emphasis on end-to-end ownership, stakeholder consultation, and defining standards suggest a significant level of autonomy and strategic input. The "Product Operations" aspect is inferred from the need to support product stakeholders, drive business growth through research, and contribute to operational excellence by democratizing research practices.

📈 Primary Responsibilities

• Plan, design, and execute comprehensive user research studies across the entire product development lifecycle, acting as a hands-on practitioner.
• Collaborate with business stakeholders to clearly define research objectives, scope research requests, and prioritize them in alignment with strategic company planning and product roadmaps.
• Provide expert consultation on a diverse range of user research methods, guiding product teams on the most appropriate techniques for their specific needs and contexts.
• Conduct moderated qualitative research sessions to deeply understand customer needs, pain points, and motivations within the SME segment.
• Apply both qualitative and quantitative research methods judiciously, advising teams on the selection and application of each to maximize insight generation.
• Analyze complex data sets from fieldwork, synthesizing findings into clear, actionable recommendations that inform product strategy and design decisions.
• Manage external research agencies and participant recruitment efforts to ensure timely and effective access to target user groups.
• Partner with product and design teams to identify user-driven innovations and opportunities for continuous improvement in Tide's offerings.
• Uphold and advocate for the highest quality standards and best practices in user research, ensuring methodological rigor and ethical conduct.
• Synthesize business insights by effectively collaborating with a variety of cross-functional stakeholders, including product, engineering, marketing, and customer support.
• Define and establish robust standards and best practices for user research across Tide, contributing to the maturation of the UX function.
• Actively work to democratize research practices and promote self-service research approaches to empower all Tideans to conduct user-centric activities.
• Stay current with emerging research trends, methodologies, and tools, bringing new ideas and approaches to the team.
• Present research findings and strategic recommendations clearly and persuasively to diverse audiences, including senior leadership and product teams.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on research execution, strategic consultation, process definition, and team enablement. This indicates a role that is not only about conducting research but also about building the research capability within the organization, a key aspect of senior and lead operational roles.

🎓 Skills & Qualifications

Education:

• A background in Sociology, Psychology, Anthropology, Human-Computer Interaction (HCI), or a related field is considered a plus but is not strictly required. The focus is on practical experience and demonstrated research acumen.

Experience:

• A minimum of 4+ years of hands-on experience conducting user research within product development environments, demonstrating a deep understanding of various research methodologies and their application.
• Proven experience working effectively with digital product teams, particularly within fast-paced start-up or scale-up environments, adapting research strategies to evolving business needs.
• Prior experience in retail banking or retail financial services is advantageous, providing valuable context for understanding the SME market and financial product user needs.

Required Skills:

• End-to-End Research Project Leadership: Demonstrated ability to manage research projects from initial scoping and planning through execution, analysis, and reporting.
• Diverse Research Methodologies: Proficiency in designing and conducting a wide array of research methods, including usability testing, in-depth interviews, surveys, contextual inquiry, and diary studies.
• Qualitative & Quantitative Analysis: Strong skills in analyzing both qualitative (e.g., interview transcripts, observation notes) and quantitative (e.g., survey data, usage analytics) data, with the ability to synthesize findings into actionable insights.
• Data Visualization: Expertise in creating compelling data visualizations that effectively communicate research findings and support decision-making for various stakeholders.
• Experiment & Study Design: Proficient in designing rigorous experiments, research studies, and formulating effective research questions to address complex product and business challenges.
• Behavioral Analysis & Moderation: Skilled in observing, documenting, and analyzing user behavior across different contexts, with strong moderation skills for conducting interviews and usability sessions.
• Stakeholder Management & Consultation: Ability to effectively manage relationships with diverse stakeholders, understand their needs, and provide expert guidance on research strategies and insights.
• Project Planning & Prioritization: Excellent project planning, resource management, and prioritization skills, with the ability to balance multiple research initiatives and align them with business goals.

Preferred Skills:

• Jobs-To-Be-Done (JTBD) Framework: Familiarity with JTBD research and the ability to guide teams in its application for understanding user motivations and desired outcomes.
• Workshop Facilitation: Experience in planning and facilitating workshops, particularly for collaborative problem-solving, ideation, and insight synthesis with cross-functional teams.
• Research Democratization: Experience in developing and implementing strategies to empower non-researchers to conduct basic user research, fostering a research-informed culture.
• UX Strategy: Understanding of how user research contributes to broader UX strategy and product vision.
• Familiarity with Fintech/SME Market: Deeper knowledge of the challenges and needs of Small and Medium-sized Enterprises, particularly in the context of financial services.

📝 Enhancement Note: The emphasis on "4+ years of experience with diverse research methods, particularly in product environments" combined with the "Senior" title indicates that candidates should be prepared to showcase a broad and deep portfolio of research work. The preference for specific frameworks like JTBD and skills like research democratization points to a desire for a candidate who can not only execute but also elevate the research function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Research Project Showcase: A curated selection of past research projects that demonstrate end-to-end ownership, from problem definition and research design to data analysis and actionable recommendations. Each case study should highlight the user problem, research methodology, key findings, and the impact of the research on product decisions or business outcomes.
• Methodological Diversity: Evidence of applying a variety of qualitative and quantitative research methods, clearly explaining the rationale behind method selection for each project.
• Data Analysis & Synthesis: Examples of how complex qualitative and quantitative data were analyzed, synthesized, and translated into clear, compelling insights. This could include reports, presentations, or visualizations.
• Impact & ROI Demonstration: Projects that clearly articulate the business impact or ROI achieved through the research. This might involve metrics related to user satisfaction, conversion rates, task completion, or cost savings.
• Stakeholder Collaboration: Examples of how research insights were communicated and integrated into product development processes, showcasing collaboration with product managers, designers, and engineers.

Process Documentation:

• Research Process Flows: Documentation or examples of how research projects are planned, scoped, and executed, including participant recruitment strategies, ethical considerations, and data management practices.
• Insight Reporting Templates: Examples of standardized reporting templates or frameworks used to communicate research findings effectively to different audiences, ensuring clarity and actionability.
• Methodology Guides: Development or contribution to guides or best practices for specific research methodologies, aimed at standardizing research quality and educating team members.

📝 Enhancement Note: For a Senior UX Researcher role, the portfolio is critical. It needs to go beyond just showing research outputs and demonstrate the candidate's ability to manage the entire research process, influence stakeholders, and drive measurable business outcomes. Emphasis on "democratizing research" implies that examples of creating reusable research assets or training materials would be highly valued.

💵 Compensation & Benefits

Salary Range:

• Based on the Senior UX Researcher role, 4+ years of experience, and the location in Bengaluru, India, a competitive salary range can be estimated. For a Senior UX Researcher in Bengaluru, the typical range can be between ₹1,500,000 to ₹3,000,000 per annum (INR), with the exact figure depending on the candidate's specific experience, skills, and demonstrated impact. This estimate is derived from industry benchmarks for senior-level UX roles in major Indian tech hubs, considering the fintech sector and the scale-up nature of Tide.
• Research Methodology: This estimate is based on aggregated salary data from platforms like Glassdoor, LinkedIn Salary, and industry-specific compensation reports for UX Researchers in India, adjusted for the Senior level and the specialized domain of fintech/SME services.

Benefits:

• Competitive Compensation: A competitive salary and share options, reflecting the senior nature of the role and the company's growth trajectory.
• Generous Time Off: Significant annual leave allowance, in addition to public holidays, promoting work-life balance.
• Comprehensive Parental Leave: Paid maternity, paternity, and adoption leave to support employees during family milestones.
• Sabbatical Program: Options for extended unpaid and paid leave after significant tenure, encouraging long-term commitment and employee well-being.
• Private Family Health Insurance: Robust health coverage for employees and their families, including additional Out-Patient Department (OPD) coverage and top-up options.
• Life & Accident Cover: Comprehensive insurance protection against life events and accidents.
• Mental Wellbeing Support: Access to therapy sessions, courses, meditation resources, and workshops to support mental health.
• Volunteering & Development Days: Paid days off annually for employees to engage in volunteering activities or personal growth pursuits.
• Learning & Development Budget: An annual budget allocated for professional development, including books, courses, and coaching.
• Work Outside the Office (WOO): Flexibility to work from abroad for up to 90 days annually, promoting global mobility and diverse work experiences.
• Home Office Setup Contribution: Financial assistance towards setting up a productive and ergonomic home workspace.
• Laptop Ownership: Opportunity to keep your work laptop after a certain period or upon replacement, offering personal benefit.
• Office Perks: On-site benefits such as snacks, coffee, tea, and lunch (location-dependent), fostering a positive office environment.

Working Hours:

• The standard working hours are estimated at 40 hours per week, with flexibility inherent in the hybrid work model and the "Work Outside the Office" policy. The emphasis on results and output over strict hours is typical for senior roles.

📝 Enhancement Note: The benefits package is extensive and highlights a strong emphasis on employee well-being, professional development, and work-life integration, which are attractive to senior-level professionals. The "Work Outside the Office" policy is a significant perk for a global company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically Business Banking and Administrative Solutions for SMEs. Tide operates in a rapidly evolving and competitive market, driven by technological innovation and a focus on customer-centricity. Company Size: Tide is a scale-up company, having grown significantly to over 2,500 employees globally and serving over 1.8 million members. This size suggests a dynamic environment with established processes but still room for agility and individual impact. Founded: Tide was founded in 2015, indicating a mature start-up that has successfully navigated early-stage challenges and is now in a phase of rapid global expansion and product diversification.

Team Structure:

• UX Research Team: The UX Researcher will likely be part of a broader Product Design or Product team. The role involves close collaboration with Product Managers, UX/UI Designers, Developers, and potentially Data Analysts.
• Reporting Structure: As a Senior UX Researcher, the role may report to a Head of UX, Director of Product, or a similar senior leadership position. The emphasis on "supporting product stakeholders" implies a matrixed reporting or strong dotted-line relationship within product teams.
• Cross-functional Collaboration: The role is inherently cross-functional, requiring deep collaboration with various departments to gather requirements, conduct research, and disseminate insights. This includes product development, marketing, customer support, and potentially compliance/legal teams.

Methodology:

• Data-Driven Decisions: Tide emphasizes making data-driven decisions to serve its mission, indicating a strong reliance on both quantitative analytics and qualitative user insights for strategic planning and product development.
• Agile & Iterative Development: As a tech-focused scale-up, Tide likely employs agile methodologies, requiring research to be integrated iteratively into the product development cycle.
• Human-Centered Design: The explicit mention of promoting "Human-centred design" signifies a commitment to understanding and prioritizing user needs throughout the product lifecycle.

Company Website: https://www.tide.co/

📝 Enhancement Note: The company's focus on SMEs and its rapid growth phase are key contextual elements. For a UX Researcher, understanding the unique needs and constraints of small business owners is paramount. The scale-up nature means opportunities to influence processes and contribute to establishing best practices are likely abundant.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within UX Research, indicative of a practitioner who is expected to operate with a high degree of autonomy, lead complex projects, and contribute to the strategic direction of research within their product domain. It signifies a role that bridges individual contribution with team enablement and process definition. Reporting Structure: The Senior UX Researcher will likely report into a Product Design leadership role (e.g., Head of UX, Director of Product Design). They will work closely with Product Managers and Design Leads on specific product initiatives, forming strong collaborative partnerships. Operations Impact: The primary impact of this role is on improving the user experience of Tide's financial platform for SMEs, which directly influences customer acquisition, retention, satisfaction, and ultimately, business growth and revenue. By providing deep user insights, the researcher helps ensure that Tide builds products that truly meet the needs of its target market, reducing churn and increasing customer lifetime value.

Growth Opportunities:

• Leadership in Research: Potential to grow into a Lead UX Researcher or Managerial role, overseeing a team of researchers, defining research strategy for larger product areas, or shaping the overall UX research function.
• Specialization: Opportunity to deepen expertise in specific areas of UX research, such as generative research, service design, or advanced quantitative methods.
• Product Strategy Influence: As a trusted advisor, the researcher can gain opportunities to influence product strategy at a higher level, moving beyond tactical research execution to strategic product planning.
• Cross-functional Skill Development: Exposure to product management, design thinking, and business strategy can foster broader skill development, enabling career transitions into product management or strategy roles.
• Mentorship: Opportunity to mentor junior researchers or other team members in research principles and practices, contributing to their professional growth.

📝 Enhancement Note: The "Senior" designation implies that candidates should look for opportunities to shape processes and mentor others. Growth paths in scale-ups often involve taking on more strategic responsibilities or leadership roles as the company and its teams expand.

🌐 Work Environment

Office Type: Tide operates a hybrid work model. While offices are designed as hubs for innovation and team-building, there's a strong emphasis on flexibility. This suggests a modern office space that accommodates both collaborative work and individual focused tasks, with amenities designed to support employee well-being and productivity. Office Location(s): The job is based in Bengaluru, India. Tide also has offices in Gurugram and New Delhi, indicating a significant presence in India. The specific office location in Bengaluru would need to be confirmed, but it's likely situated in a prime business district to attract talent.

Workspace Context:

• Collaborative Environment: Offices are intended to foster team spirit and community, suggesting open-plan areas, meeting rooms, and informal breakout spaces designed for collaboration and idea exchange.
• Operations Tools & Technology: Access to modern collaboration tools (e.g., Slack, Jira, Confluence), design software (e.g., Figma, Sketch), and specialized UX research platforms and tools will be provided.
• Team Interaction: Regular in-person gatherings are encouraged, providing opportunities for spontaneous interactions, team-building activities, and direct engagement with colleagues across product, design, and engineering.

Work Schedule: The standard working hours are 40 hours per week. The hybrid model and the "Work Outside the Office" policy offer significant flexibility, allowing individuals to manage their schedules to balance work priorities with personal commitments, while ensuring key collaboration times are met.

📝 Enhancement Note: The hybrid model requires individuals to be comfortable working both remotely and in the office. The emphasis on "regular in-person gatherings" means candidates should expect a certain level of office presence and participation in team events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, focusing on alignment with core requirements and experience.
• Hiring Manager Interview: A discussion with the hiring manager to assess overall fit, experience, and understanding of UX research principles and their application in a business context. This stage will likely delve into your approach to research planning and stakeholder management.
• Practical Assessment/Portfolio Review: A crucial stage involving a deep dive into your portfolio. You may be asked to present a case study or a specific research project. This could involve a take-home assignment or a live presentation to the hiring team.
• Team Interviews: Interviews with potential colleagues (e.g., Product Managers, Designers, other Researchers) to evaluate collaboration style, communication skills, and ability to integrate into the team.
• Final Interview: Potentially with a senior leader (e.g., Head of Product, Director of UX) to discuss strategic thinking, leadership potential, and overall cultural fit.

Portfolio Review Tips:

• Storytelling is Key: Structure your portfolio around compelling narratives of impact. For each project, clearly define the problem, your role, the methodology used, key insights, and the tangible outcomes or impact on the product and business.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your research. Did your findings lead to an increase in conversion rates, a decrease in support tickets, or improved user satisfaction scores?
• Showcase Your Process: Don't just show the final report. Illustrate your thought process, how you adapted methodologies, and how you handled challenges. This is especially important for demonstrating your senior-level problem-solving skills.
• Tailor to Tide: Research Tide's products, target audience (SMEs), and company values. Highlight projects that align with their business goals and demonstrate an understanding of the fintech/SME space.
• Prepare for "Why": Be ready to explain why you chose specific research methods and how your insights directly informed product decisions.

Challenge Preparation:

• Methodology Application: Be prepared for questions or exercises that test your ability to select and justify appropriate research methodologies for specific business problems.
• Problem Solving: Expect scenarios where you'll need to outline how you would approach research for a new feature or a complex user problem within Tide's context.
• Insight Communication: Practice presenting research findings concisely and persuasively, focusing on actionable recommendations. Consider how you would tailor your message for different audiences (e.g., engineers vs. executives).
• Democratization Strategy: Think about how you would approach enabling non-researchers to conduct basic research. What tools, training, or processes would you implement?

📝 Enhancement Note: The emphasis on portfolio review and practical assessment is standard for UX roles, but for a Senior position, the expectation is depth, strategic thinking, and demonstrated impact. Preparing a compelling narrative for a key case study is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Familiarity with tools for user testing, survey creation, and participant recruitment (e.g., UserTesting.com, Lookback, Maze, SurveyMonkey, Qualtrics, Typeform).
• Collaboration & Project Management: Proficiency with tools like Jira, Confluence, Asana, or Trello for tracking research projects and collaborating with product teams.
• Data Analysis & Visualization: Skills in using tools such as Excel, Google Sheets, SPSS, R, Python (for statistical analysis), and visualization tools like Tableau, Power BI, or even advanced features within presentation software.
• Design & Prototyping Tools (for context): While not a designer, understanding and being able to navigate tools like Figma, Sketch, or Adobe XD is beneficial for collaborating with designers and understanding prototypes.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics to understand user behavior on digital platforms.
• Product Analytics: Familiarity with product analytics platforms (e.g., Mixpanel, Amplitude, Pendo) to complement qualitative research with quantitative user behavior data.
• Reporting & Dashboarding: Ability to create clear, concise reports and dashboards using presentation software (e.g., Google Slides, PowerPoint) or dedicated dashboarding tools.

CRM & Automation (for context):

• While not directly managing CRM systems, understanding how customer data is collected and used within a CRM (e.g., Salesforce, HubSpot) can provide valuable context for user research, especially concerning SME customer segmentation.

📝 Enhancement Note: The specific tools are less critical than the candidate's ability to apply research principles and adapt to new tools. However, demonstrating proficiency with common UX research and data analysis tools will be expected.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of SMEs, ensuring that all product development is driven by user value.
• Data-Driven Decision Making: A reliance on evidence, both qualitative and quantitative, to inform strategic choices and product iterations.
• Collaboration & Transparency: A culture of open communication, knowledge sharing, and cross-functional teamwork to achieve common goals.
• Innovation & Agility: A willingness to experiment, adapt quickly to market changes, and continuously improve processes and products.
• Efficiency & Effectiveness: A focus on optimizing processes and delivering high-impact results with available resources.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with product, design, engineering, and marketing teams to ensure research is integrated early and often into the development lifecycle.
• Partnership Approach: Working as a trusted partner with product managers and designers, not just as a service provider, to co-create solutions based on user insights.
• Knowledge Sharing: Actively sharing research findings, methodologies, and best practices with the wider organization to foster a user-centric mindset.
• Feedback Culture: Openness to receiving and providing constructive feedback to improve research quality and team performance.

📝 Enhancement Note: Understanding Tide's stated values (e.g., "One Team," diversity, transparency) and how they translate into daily operations is key. The emphasis on collaboration and data-driven decisions aligns well with the operational nature of a Senior UX Researcher role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Research Rigor with Speed: In a fast-paced scale-up environment, balancing the need for thorough, high-quality research with the demand for quick insights and rapid iteration can be challenging. Strategies for efficient research design and rapid prototyping analysis will be crucial.
• Democratizing Research Effectively: Empowering non-researchers to conduct research without compromising quality or ethical standards requires careful planning, training, and ongoing support. Establishing clear guidelines and providing accessible tools will be key.
• Navigating Ambiguity: As with many scale-ups, there may be periods of ambiguity regarding product strategy or research priorities. The ability to navigate this ambiguity, seek clarity, and set clear direction for research projects will be essential.
• Measuring Research Impact: Quantifying the direct impact of UX research on business outcomes can be difficult. Developing robust methods for tracking and communicating this impact will be an ongoing challenge and opportunity.

Learning & Development Opportunities:

• Advanced Methodologies: Opportunities to explore and implement cutting-edge research techniques, particularly those relevant to digital finance and SME behavior.
• Strategic Influence: Developing skills in influencing product strategy and roadmap development through compelling research insights and effective stakeholder management.
• Mentorship & Leadership: Potential to mentor junior researchers, lead research initiatives within specific product areas, and contribute to the growth of the UX function at Tide.
• Industry Engagement: Opportunities to attend industry conferences, workshops, and engage with the broader UX research community to stay abreast of trends and best practices.

📝 Enhancement Note: The challenges identified are common in scale-up environments and offer opportunities for a Senior UX Researcher to demonstrate strategic thinking and problem-solving skills. The growth opportunities align with career progression within specialized roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a research plan to understand the unmet financial needs of freelancers within the SME segment for Tide's platform?" (Focus on methodology selection, stakeholder alignment, and defining key research questions.)
• "Describe a time you had to influence a product decision with research findings that contradicted existing assumptions or stakeholder beliefs. What was your approach, and what was the outcome?" (Focus on communication skills, data interpretation, and persuasive argumentation.)
• "Imagine we are launching a new feature for automated invoicing for our Indian SME users. How would you ensure this feature meets their specific needs and expectations?" (Focus on adapting research to a specific market, user segment, and product context.)

Company & Culture Questions:

• "What interests you about Tide's mission to help SMEs save time and money, and how do you see UX research contributing to that mission?" (Focus on understanding the company's value proposition and aligning your role to it.)
• "How have you previously contributed to fostering a user-centric culture within a product team or organization?" (Focus on your ability to democratize research and influence others.)
• "Describe your experience working in a hybrid or remote-first environment and how you ensure effective collaboration with distributed teams." (Focus on adaptability and communication in a flexible work setting.)

Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 2-3 projects that best showcase your end-to-end research capabilities, problem-solving skills, and demonstrated impact. Prioritize projects that align with Tide's focus on SMEs and financial services.
• Structure for Clarity: For each case study, use a clear narrative structure: Problem/Opportunity -> Your Role & Approach -> Methodology -> Key Insights -> Recommendations -> Impact/Outcome.
• Highlight Your Contribution: Clearly articulate your specific contributions, especially if you worked on a team.
• Be Prepared for Deep Dives: Anticipate questions about your methodology choices, data analysis, challenges encountered, and how your insights were translated into action.
• Visuals Matter: Use well-designed slides with clear visuals, charts, and relevant artifacts (e.g., user journey maps, personas, screenshots).

📝 Enhancement Note: The interview preparation advice is tailored to a Senior UX Researcher role in a fintech scale-up, emphasizing strategic thinking, practical application, and cultural fit.

📌 Application Steps

To apply for this Senior UX Researcher position:

• Submit your application through the official careers portal on the Tide website.
• Curate Your Portfolio: Select and refine your strongest UX research case studies, ensuring they clearly demonstrate your end-to-end project ownership, methodological diversity, data analysis skills, and measurable impact on product or business outcomes. Prioritize examples relevant to SME users or financial services.
• Tailor Your Resume: Highlight keywords and experiences directly from the job description, such as "end-to-end research projects," "SME market," "qualitative and quantitative methods," "stakeholder management," and "research democratization." Quantify achievements wherever possible.
• Prepare Your Presentation: Rehearse presenting your chosen portfolio case studies. Focus on telling a compelling story about how your research solved a problem, influenced decisions, and delivered value. Practice articulating your thought process and justifications for methodological choices.
• Research Tide: Deeply understand Tide's products, target audience (SMEs), business model, mission, and company values. Prepare to articulate how your skills and experience align with their specific needs and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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