Senior UX Designer

📍 Job Overview

Job Title: Senior User Experience (UX) Designer Company: LawDepot Location: Edmonton, Alberta, Canada Job Type: Full-Time Category: Product Design / User Experience Operations Date Posted: August 08, 2025 Experience Level: 5+ Years Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic development of customer-centered user experience (UX) initiatives, focusing on optimizing user journeys and conversion paths for LawDepot's digital products and platforms.
• Drive end-to-end product design, from initial concept and user research through to final delivery and iterative improvements, ensuring a cohesive and intuitive user experience across web and mobile touchpoints.
• Collaborate cross-functionally with Product Management, Engineering, Marketing, and Design teams to align design strategies with business objectives, enhance brand identity, and accelerate product delivery cycles.
• Mentor and guide junior and mid-level designers, fostering a culture of design excellence, consistency, and continuous improvement within the product development lifecycle.

📝 Enhancement Note: While the original listing is for a Senior UX Designer, this enhanced description frames the role through an "Operations" lens, highlighting the strategic, process-driven, and cross-functional aspects crucial for operations professionals. The emphasis is on how UX design directly impacts business outcomes, customer conversion, and operational efficiency, aligning with the core principles of Revenue Operations and GTM strategies.

📈 Primary Responsibilities

• Develop and champion a comprehensive customer-centered UX strategy, mapping user entry points to high-conversion paths and ensuring seamless transitions across the customer lifecycle.
• Create detailed experience maps, future-state journey flows, and system-wide interaction models to visualize and define optimal user pathways.
• Define and articulate long-term UX vision artifacts that guide platform evolution and maintain design consistency across all product lines.
• Lead the redesign of critical user flows, including onboarding, document selection, upload, signing, and notarization, to significantly reduce friction, enhance clarity, and improve task completion rates.
• Partner closely with Product Management and Marketing teams to ensure consistent user experiences and effective lead-to-customer conversion funnels.
• Establish and enforce design language, component usage, and behavioral consistency standards across LawDepot's product portfolio to strengthen brand identity and user familiarity.
• Collaborate with design systems contributors to ensure patterns effectively support and enable seamless cross-product user journeys.
• Provide mentorship and guidance to junior and mid-level designers on tactical, day-to-day projects, focusing on design rationale, prioritization, and maintaining consistency aligned with strategic UX goals.
• Ensure the continuity of high-quality user experiences in ongoing product releases while proactively driving long-term, strategic UX improvements.
• Conduct and synthesize user research, usability testing, and conversion rate analysis to generate actionable insights that inform and validate design decisions.
• Identify and address key pain points and opportunities within the user journey that impact customer trust, product understanding, and overall task completion efficiency.

📝 Enhancement Note: These responsibilities are framed to emphasize strategic impact and process ownership, common in operations roles. The focus on "customer lifecycle," "conversion paths," "task completion rates," and "ROI-driven design decisions" aligns with operational metrics and strategic objectives.

🎓 Skills & Qualifications

Education:

• Post-secondary education in a Design-related program (e.g., Graphic Design, Interaction Design, Human-Computer Interaction, UX Design) or equivalent practical experience in a senior design role.

Experience:

• A minimum of 5 years of progressive experience in User Experience (UX) Design, Product Design, Service Design, User Interface (UI) Design, or a related web design role.
• Demonstrated ability to drive the entire product design lifecycle, from initial problem discovery and user research through to final delivery, implementation, and post-launch iteration.
• Proven track record in product discovery and problem definition, with a strong understanding of Business-to-Consumer (B2C) product design principles and best practices for optimizing self-serve customer funnels.
• Experience in assessing, evolving, and transforming partial or incomplete product functionalities into cohesive, user-centered, and high-performing solutions.
• A robust portfolio showcasing end-to-end user-centered design work across complex applications and digital products, demonstrating a clear impact on user engagement and business outcomes.
• Advanced understanding of core design principles including accessibility standards (WCAG), responsive design techniques, modular design systems, and maintaining cross-platform consistency.

Required Skills:

• User Experience Strategy: Ability to define and execute strategic UX roadmaps that align with business goals and customer needs.
• End-to-End Product Design: Proficiency in the full design process from research, ideation, wireframing, prototyping, UI design, to user testing and implementation oversight.
• User Research & Analysis: Expertise in conducting user interviews, usability testing, A/B testing, and analyzing user data (e.g., analytics, heatmaps, conversion funnels) to drive informed design decisions.
• Design Tools Proficiency: Expert-level command of industry-standard design and prototyping tools such as Figma, Sketch, and Storybook.
• Cross-Functional Collaboration: Proven ability to effectively collaborate with and influence Product Managers, Engineers, Marketing teams, and other stakeholders.

Preferred Skills:

• B2C Funnel Optimization: Deep understanding of optimizing self-serve customer journeys and conversion funnels in a B2C environment.
• Legal Tech or Transactional Systems: Familiarity with legal technology products, e-signature platforms, document workflow systems, or verification processes.
• AI Prototyping & Products: Working knowledge of AI prototyping tools and experience designing for AI-driven product features like chatbots or AI copilots.
• Design Systems: Experience contributing to or managing design systems to ensure consistency and efficiency.
• Stakeholder Management: Strong ability to lead workshops, present design rationales, influence decision-making, and align design outcomes with business objectives and complex stakeholder needs.

📝 Enhancement Note: The skills are categorized into "Required" and "Preferred" to provide clarity. Emphasis is placed on "strategy," "analysis," "optimization," and "stakeholder management," which are key competencies in operations roles. The inclusion of "AI Prototyping Tools" and "Legal Tech" as preferred skills adds a layer of specialization relevant to modern operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end product design processes for at least 2-3 complex digital products or features, showcasing problem definition, user research, ideation, wireframing, prototyping, UI design, and iteration based on feedback.
• Highlight specific examples of how your design strategy directly contributed to measurable improvements in user engagement, task completion rates, conversion metrics, or customer satisfaction.
• Include case studies that illustrate your ability to translate complex business requirements and user needs into intuitive and efficient user interfaces and workflows.
• Showcase your proficiency in using design systems and ensuring consistency across multiple touchpoints and product lines, demonstrating an understanding of scalability and maintainability.

Process Documentation:

• Provide examples of user journey mapping, experience mapping, or workflow diagrams that illustrate your approach to understanding and optimizing user interactions.
• Showcase documentation of user research findings, usability testing reports, and conversion analysis that informed key design decisions and iterative improvements.
• Illustrate how you have documented design specifications, component libraries, or interaction models to ensure clear communication and consistent implementation with engineering teams.

📝 Enhancement Note: This section directly addresses the operational aspect of a UX role by focusing on the documentation and process-driven nature of design work. Portfolio requirements are framed around demonstrating impact, efficiency, and strategic thinking, which are crucial for operations professionals.

💵 Compensation & Benefits

Salary Range:

• While a specific salary range is not provided, for a Senior UX Designer role in Edmonton, Alberta, Canada, with 5+ years of experience, a competitive annual salary typically falls between CAD $90,000 - CAD $130,000. This estimate considers the cost of living in Edmonton, the demand for skilled UX professionals, and LawDepot's standing as a growing company.

Benefits:

• Comprehensive Health and Dental Coverage: Robust medical and dental insurance plans to support employee well-being.
• Health Care Spending / Personal Spending Account: An additional account for flexible use on health, wellness, or personal needs, offering financial flexibility.
• Generous Paid Time Off: Three weeks of paid vacation, plus additional bonus personal days, promoting work-life balance and rejuvenation.
• Work-Life Balance Focus: 37.5-hour work weeks with flexible scheduling options and the ability to bank hours, ensuring adaptability to personal needs.
• Continuous Professional Development: Access to LinkedIn Learning subscriptions and dedicated training budgets to foster ongoing skill enhancement and career growth.
• Company Share Plan: Opportunity to participate in the company's growth and success through equity.
• On-Site Perks: Free catered lunches provided daily, enhancing the employee experience and fostering a sense of community.
• Team Engagement: Regular monthly social events designed to build team cohesion and encourage informal interaction.
• Comfortable Work Environment: A casual dress code and the provision of personal offices for focused work, alongside collaborative workspaces.
• Convenient Location: Easily accessible parking and proximity to amenities like Southgate Mall and Whyte Avenue.
• Hybrid Work Model: Flexibility to balance remote work with in-office collaboration, promoting a productive and engaging work environment.

Working Hours:

• Standard working hours are 37.5 hours per week, with flexibility in scheduling to accommodate personal needs and promote work-life balance.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior UX roles in Canada, adjusted for the specified location. The benefits are detailed to showcase LawDepot's commitment to employee well-being and professional growth, which are key considerations for operations professionals seeking stable and supportive employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (LegalTech) / Online Legal Services. LawDepot operates in a growing market focused on democratizing access to legal documentation and services, leveraging technology to simplify complex processes for individuals and small businesses. Company Size: LawDepot is a significant player, described as one of Canada's fastest-growing companies, indicating a dynamic environment with substantial resources and a growing employee base. This size suggests opportunities for impact and career advancement, while also maintaining a culture that may be more agile than very large corporations. Founded: LawDepot was founded with a mission to modernize legal document creation, suggesting a history of innovation and adaptation within the legal services sector. This foundation likely influences a culture that values progress, efficiency, and customer-centric solutions.

Team Structure:

• The Senior UX Designer will be integrated within the Design and Product teams, working closely with Product Managers and Engineers. This structure implies a collaborative environment where design is a core component of product development.
• The role involves supporting junior and mid-level designers, indicating a potential for mentorship and leadership within the immediate design function.
• Expect frequent cross-functional collaboration with Marketing, customer support, and potentially legal experts to ensure product alignment and user understanding.

Methodology:

• Data-Driven Design: The role emphasizes conducting user research, usability testing, and conversion analysis, indicating a strong reliance on data to inform design decisions and measure success.
• Customer-Centricity: A core tenet is developing a "customer-centered UX strategy," highlighting a focus on understanding and meeting user needs throughout the product lifecycle.
• Iterative Improvement: Responsibilities include redesigning existing flows and ensuring continuity of quality while pushing for long-term improvements, reflecting an agile and iterative approach to product development.
• Brand Consistency: A key objective is to "align design language, component usage, and behavioral consistency across product lines," underscoring the importance of a unified and recognizable brand experience.

Company Website: https://www.lawdepot.ca/

📝 Enhancement Note: This section contextualizes the role within LawDepot's industry and culture, emphasizing aspects relevant to operations professionals, such as data-driven decision-making, process optimization, and cross-functional collaboration. The "Methodology" subsection specifically details operational approaches to design.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a "Senior" role, signifying a level of expertise, autonomy, and responsibility beyond junior or mid-level positions. It implies a capacity to lead projects, mentor others, and influence strategic direction within the UX discipline, directly impacting product operations and customer experience. Reporting Structure: The Senior UX Designer will work with the Design and Product teams, likely reporting to a Head of Product, Design Manager, or similar leadership role. The role also involves supporting junior and mid-level designers, suggesting a potential for informal or formal team leadership. Operations Impact: The Senior UX Designer plays a critical role in optimizing the customer journey, directly influencing conversion rates, customer satisfaction, and operational efficiency. By reducing friction and enhancing clarity in product interactions, this role directly impacts revenue generation, customer retention, and the overall success of LawDepot's digital offerings.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially move into a Design Lead or Managerial role within the product organization.
• Strategic Influence: The role offers a platform to influence the strategic direction of LawDepot's product offerings through user-centered design insights and advocacy.
• Skill Specialization: Potential to deepen expertise in areas like legal tech, AI-driven product experiences, or advanced UX strategy and systems design.
• Cross-Functional Expertise: Gaining broader experience across product management, marketing, and engineering functions through close collaboration.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact from an operations perspective, highlighting leadership potential, strategic influence, and the direct link between UX design and business/operational outcomes.

🌐 Work Environment

Office Type: LawDepot offers a hybrid working arrangement, combining the benefits of remote work with in-office collaboration. The office environment includes personal offices for focused work and collaborative workspaces for team interaction. Office Location(s): The primary location is Edmonton, Alberta. The office is described as having free and easily accessible parking, with proximity to local amenities like Southgate Mall and Whyte Avenue, suggesting a convenient and accessible work environment.

Workspace Context:

• Personal Offices: Provides dedicated, private spaces for focused design work, research, and deep thinking, crucial for complex UX tasks.
• Collaborative Spaces: Designated areas for team meetings, brainstorming sessions, and cross-functional discussions, fostering interaction and knowledge sharing.
• Technology & Tools: Access to industry-standard design software (Figma, Sketch, Storybook) and potentially AI prototyping tools, supporting efficient and effective design workflows.
• Team Interaction: The hybrid model and availability of collaborative spaces encourage regular interaction with colleagues across design, product, and engineering teams, facilitating communication and project alignment.

Work Schedule:

• The standard work week is 37.5 hours, with flexibility in scheduling. This allows for a good work-life balance and accommodates individual working styles while ensuring operational needs are met.

📝 Enhancement Note: The description of the work environment emphasizes aspects that support productive and collaborative operations, such as dedicated workspaces, access to technology, and flexible scheduling, all contributing to efficient workflow and employee satisfaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements. Be prepared to highlight specific UX projects that demonstrate your strategic thinking and impact.
• Design Challenge/Case Study: Candidates will likely be asked to present a portfolio case study or complete a design challenge that showcases their problem-solving skills, design process, and ability to articulate design rationale. Focus on demonstrating how you identified a problem, applied UX principles, and achieved measurable results.
• Team/Stakeholder Interviews: Interviews with members of the Design, Product, and potentially Engineering teams to evaluate your collaboration style, communication skills, and technical proficiency. Prepare to discuss your experience working with cross-functional teams and managing stakeholders.
• Final Interview: A discussion with senior leadership to assess cultural fit, strategic alignment, and overall suitability for the role. Be ready to articulate your vision for UX at LawDepot and how you can contribute to the company's growth.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest UX projects that best showcase end-to-end design processes, problem-solving skills, and tangible results. Prioritize projects that demonstrate impact on conversion, user satisfaction, or operational efficiency.
• Tell a Story: For each project, clearly articulate the problem you were solving, your role and process, the challenges you faced, the solutions you implemented, and the measurable outcomes. Use visuals (wireframes, mockups, prototypes) to support your narrative.
• Quantify Impact: Whenever possible, include metrics and data to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).
• Showcase Process: Clearly outline your design methodology, including user research, ideation, prototyping, and testing phases. Demonstrate how you iterate based on feedback and data.
• Highlight Collaboration: Include examples of how you collaborated with product managers, engineers, and other stakeholders, and how you facilitated design decisions.

Challenge Preparation:

• Understand the Business Context: Research LawDepot's products, target audience, and competitive landscape to inform your approach to any design challenges.
• Focus on Process: Demonstrate a clear, structured design process, even if time is limited. Show how you would approach problem definition, user research, ideation, and solution refinement.
• Communicate Effectively: Practice articulating your thought process, design decisions, and rationale clearly and concisely. Be prepared to explain trade-offs and justify your choices.
• Prioritize and Scope: For hypothetical scenarios, practice identifying key user needs or business goals and prioritizing accordingly. Show that you can make pragmatic decisions under constraints.

📝 Enhancement Note: This section provides practical, operations-oriented advice for the application process, focusing on demonstrating impact, process efficiency, and strategic thinking, which are key criteria for evaluating candidates in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required for UI design, prototyping, and collaboration. Essential for creating design systems and maintaining consistency.
• Sketch: Proficiency may be required for specific projects or legacy systems, often used alongside Figma.
• Storybook: Likely used for managing and documenting UI components within a design system, ensuring reusability and consistency across the product.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Familiarity with web analytics tools to understand user behavior, track conversion funnels, and identify areas for UX improvement.
• Hotjar / FullStory: Experience with tools that provide heatmaps, session recordings, and user feedback to gain qualitative insights into user interactions.
• Tableau / Looker / Power BI: While not explicitly mentioned, experience with data visualization tools for reporting on UX metrics and conversion data would be a significant asset.

CRM & Automation:

• HubSpot / Salesforce (or similar CRM): Understanding how UX design impacts CRM data and customer engagement processes.
• Automation Tools (e.g., Zapier, Make): Awareness of how UX design can integrate with or be supported by workflow automation.
• Project Management Tools (e.g., Jira, Asana): Experience using these tools for task management, collaboration with engineering, and tracking design project progress.

📝 Enhancement Note: This section highlights the specific tools and technologies essential for a UX role, framing them within an operational context of efficiency, data utilization, and workflow management. Proficiency in these tools is critical for successful execution of operational tasks.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and serving the needs of LawDepot's customers, ensuring that design decisions prioritize user value and satisfaction.
• Excellence & Quality: A drive to deliver high-quality, polished, and effective user experiences, maintaining high standards across all design outputs.
• Collaboration & Teamwork: A belief in the power of working together across disciplines to achieve common goals, valuing diverse perspectives and shared problem-solving.
• Innovation & Improvement: A proactive approach to identifying opportunities for enhancing products and processes, embracing new ideas and continuous learning.
• Data-Driven Decision Making: A commitment to using research, analytics, and testing to inform design choices and measure impact, ensuring that design efforts are aligned with business objectives.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Product Managers to define requirements and roadmaps, Engineers for implementation feasibility, and Marketing for campaign alignment.
• Iterative Design Feedback: The culture likely encourages open feedback loops where designs are reviewed, critiqued, and refined collaboratively to ensure the best possible outcome.
• Knowledge Sharing: An environment that supports sharing best practices, learnings from user research, and insights from design tools to elevate the entire team's capabilities.
• Agile Methodologies: Familiarity with agile development processes and participation in ceremonies like sprint planning, reviews, and retrospectives is likely expected.

📝 Enhancement Note: This section translates the company's values into an operations context, emphasizing how these values translate into daily work, decision-making, and collaborative practices relevant to an operations-minded professional.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Tactical Execution: The role requires simultaneously driving long-term UX strategy and ensuring the quality of ongoing, tactical design updates, demanding strong prioritization and time management skills.
• Navigating Complex Stakeholder Needs: Effectively managing expectations and aligning design decisions across diverse stakeholder groups (Product, Marketing, Legal, Engineering) can be challenging.
• Driving Adoption of Design Systems: Ensuring consistent use and evolution of design systems across product lines requires strong advocacy and collaboration skills.
• Measuring UX Impact: Quantifying the direct business impact of UX improvements can be complex, requiring robust data analysis and clear communication of results.

Learning & Development Opportunities:

• Advanced UX Strategy: Opportunity to refine and expand expertise in developing comprehensive UX strategies for complex digital ecosystems.
• Mentorship & Leadership: Develop leadership skills by mentoring junior designers and contributing to the growth of the design team's capabilities.
• Industry Trends: Stay abreast of emerging trends in UX design, including AI in design, evolving accessibility standards, and best practices in legal tech.
• Cross-Functional Exposure: Gain deeper understanding of product management, business strategy, and engineering processes through close collaboration.

📝 Enhancement Note: This section identifies potential challenges and frames them as opportunities for growth and skill development, aligning with an operations perspective that seeks to overcome obstacles and drive continuous improvement.

💡 Interview Preparation

Strategy Questions:

• UX Strategy & Vision: "How would you approach developing a customer-centered UX strategy for LawDepot's platform, considering our mission to modernize legal document creation?" Prepare to discuss your framework for aligning UX with business goals, identifying key user segments, and outlining a phased approach to UX improvements.
• Collaboration & Stakeholder Management: "Describe a time you had to influence stakeholders with differing opinions on a design decision. How did you manage the situation and reach a consensus?" Focus on your communication strategies, ability to present data-backed rationales, and experience in building consensus.
• Problem-Solving & Process: "Walk us through a complex product redesign you led. What was the problem, what was your process, what were the key decisions, and what was the measurable outcome?" Be ready to detail your UX process from discovery to delivery, highlighting critical decision points and the impact of your work.

Company & Culture Questions:

• Understanding LawDepot: "What do you know about LawDepot's business and our customer base? Where do you see opportunities for UX to make the biggest impact?" Research the company's products, market position, and recent news to demonstrate genuine interest and strategic thinking.
• Team Dynamics: "How do you prefer to collaborate with product managers and engineers? What makes for a successful design-development partnership?" Be prepared to discuss your ideal collaborative environment and how you contribute to a positive team dynamic.
• Measuring Impact: "How do you measure the success of your UX designs and communicate their value to the business?" Focus on your understanding of key UX metrics, conversion analysis, and how you tie design efforts to business outcomes.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role/Process -> Solutions -> Results. Ensure a logical flow that highlights your thinking.
• Show, Don't Just Tell: Use high-fidelity mockups, interactive prototypes, and clear visuals to illustrate your design solutions. Explain the "why" behind your design choices.
• Quantify Achievements: Back up your claims with data. Present metrics on conversion rates, user satisfaction, task completion times, or other relevant KPIs that demonstrate the impact of your work.
• Articulate Trade-offs: Be prepared to discuss any constraints, challenges, or compromises you made during the design process and how you navigated them.
• Engage Your Audience: Make it a conversation. Ask clarifying questions and be open to feedback, demonstrating your adaptability and collaborative spirit.

📝 Enhancement Note: These interview preparation tips are geared towards demonstrating operational acumen, strategic thinking, and the ability to deliver measurable results, which are key differentiators for operations professionals.

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📌 Application Steps

To apply for this Senior User Experience (UX) Designer position:

• Submit your application through the provided Careers page link: https://www.lawdepot.ca/career.
• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best demonstrate your end-to-end design process, strategic thinking, and quantifiable impact on user conversion and experience optimization. Focus on case studies that align with LawDepot's business objectives.
• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, highlighting achievements related to user research, product strategy, funnel optimization, and cross-functional collaboration. Use keywords relevant to UX design and operations.
• Interview Preparation: Practice articulating your design process, problem-solving approach, and how your work directly contributes to business outcomes. Prepare specific examples for behavioral questions and be ready to discuss your understanding of LawDepot's market.
• Company Research: Familiarize yourself with LawDepot's products, mission, and company culture. Understand their customer base and identify potential areas where UX can drive significant improvements and operational efficiencies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.