Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Sacramento, CA (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: 2025-10-22T10:20:35 Experience Level: 8+ years (Senior Level) Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Independently lead end-to-end design projects, from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.
• Analyze behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to generate actionable UX insights that inform and validate design direction.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.

📝 Enhancement Note: This role is highly focused on performance marketing and conversion rate optimization, requiring a candidate who can directly link UX/UI design decisions to measurable business outcomes like revenue and lead generation. The "Contract to Hire" status suggests an initial evaluation period to ensure a strong fit for both the candidate and Launch Potato's high-performance culture.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, encompassing concept development, ideation, high-fidelity prototyping, and seamless developer hand-off, all underpinned by A/B test results and user insights.
• Independently manage and lead design projects through all phases: stakeholder alignment, UX strategy definition, UI development, and post-test iteration cycles.
• Generate critical UX insights by meticulously analyzing behavioral data, key performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design strategies.
• Proactively identify and implement improvements for underperforming user experiences through iterative UX/CRO design methodologies, leveraging a blend of qualitative user feedback and quantitative data.
• Foster close collaboration with product managers, engineering teams, and other stakeholders to ensure all design solutions are strategically aligned with overarching business objectives and practical technical constraints.
• Champion and actively mentor best practices in UX/UI design, sharing expertise and driving the overall UX strategy and standards across the organization.
• Propose and implement enhancements to the design process itself, aiming to increase experimentation velocity and improve the overall scalability of design operations.

📝 Enhancement Note: The emphasis on "delivering complete, test-ready user experiences" and "independently lead design projects" highlights the need for a self-starter with strong project management and execution capabilities within the UX domain. The responsibility of "proposing and implementing design process improvements" indicates an opportunity for strategic influence beyond individual project work.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in UX/UI design, particularly within data-driven environments, will be prioritized over formal educational qualifications. Experience: 8+ years of hands-on UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Proven expertise in data-informed design, with a strong focus on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or comparable advanced wireframing and prototyping tools.
• Fluency and practical application experience with the Adobe Creative Suite.
• Demonstrated hands-on experience collaborating effectively with software developers.
• Practical experience in planning, executing, and iterating based on A/B tests for CRO initiatives.
• Exceptional communication skills, with a proven ability to articulate design rationale and technical concepts clearly to both technical and non-technical audiences.
• Strong analytical skills to interpret behavioral data, user feedback, and performance metrics.

Preferred Skills:

• Experience with user research methodologies, including usability testing, user interviews, and survey design.
• Familiarity with web analytics platforms such as Google Analytics or similar tools for performance tracking.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams.
• Experience in mentoring junior designers or contributing to design team knowledge sharing.
• Familiarity with various digital marketing channels and their impact on user acquisition and conversion funnels.

📝 Enhancement Note: The requirement for 8+ years of experience in performance marketing or CRO specifically signals that general UX experience will not suffice. Candidates must demonstrate a track record of directly impacting business metrics. Proficiency in Figma is critical, and the mention of Adobe Creative Suite suggests a need for broader design capabilities beyond pure UX wireframing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating end-to-end UX/UI design projects specifically focused on performance marketing, lead generation, or conversion rate optimization.
• Each case study must clearly articulate the problem, the user insights and data that informed the design process, the design solutions (including wireframes, mockups, and prototypes), and the quantifiable impact of the implemented designs (e.g., CVR improvement, increased lead volume, revenue uplift).
• Include examples of A/B tests conducted, detailing the hypothesis, variations designed, and the resulting performance outcomes.
• Demonstrate proficiency in using Figma or similar tools for creating high-fidelity interactive prototypes and detailed design specifications for developer hand-off.
• Highlight experience in analyzing behavioral data, heatmaps, and user recordings to drive design decisions.

Process Documentation:

• Provide examples of how you've documented UX strategies, user flows, and design specifications for cross-functional teams.
• Showcase instances where you've contributed to or led the improvement of design workflows, particularly those related to experimentation and CRO.
• Include examples of how you've collaborated with engineering for design implementation and measurement of design impact.

📝 Enhancement Note: The portfolio is paramount for this role. It must explicitly demonstrate a data-driven approach and quantifiable results in CRO and performance marketing. Candidates should prepare to walk through their portfolio, explaining the rationale behind their design choices and the impact on business metrics, not just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus opportunities, reflecting the company's performance-driven culture.
• Competitive benefits package (specifics to be provided upon inquiry or during the hiring process).
• Opportunity to work in a high-growth, high-performance environment with a global team.
• Potential for conversion to a full-time role based on performance and fit.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility expected to meet project deadlines and facilitate collaboration across different time zones.

📝 Enhancement Note: The salary range is competitive for a Senior UX Designer role with a focus on performance marketing in a remote capacity. The "Contract to Hire" nature means benefits may differ during the initial contract period. The mention of profit-sharing aligns with Launch Potato's emphasis on measurable impact and performance. The salary range is based on the provided information and industry benchmarks for senior-level UX professionals in remote US-based roles, considering the specified compensation figures.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation, and Technology. Launch Potato operates in a competitive landscape where user engagement and conversion efficiency are paramount. Company Size: Launch Potato is a profitable digital media company with a global team spanning over 15 countries, indicating a dynamic and potentially distributed workforce. This suggests a need for strong asynchronous communication skills and a mature approach to remote collaboration. Founded: Founded with a mission as "The Discovery and Conversion Company," Launch Potato has established itself as a significant player, reaching over 30 million monthly visitors. This history implies a company that understands market dynamics and has a proven track record of growth.

Team Structure:

• The UX team likely operates within or closely with Product and Engineering departments, given the emphasis on collaboration and developer hand-off.
• Reporting structure is not explicitly defined but is implied to be within a product development framework, potentially reporting to a Head of Product, Design Lead, or similar role.
• Cross-functional collaboration is a cornerstone, with frequent interaction expected with product managers, engineers, marketers, and data analysts to drive CRO and performance initiatives.

Methodology:

• Data-driven decision-making is central, with a strong reliance on analyzing behavioral data, A/B testing, and key performance metrics (CVR, RPS) to inform design strategies and validate hypotheses.
• Workflow planning and optimization are key, as the role involves improving design processes to enhance experimentation velocity and scalability.
• Automation and efficiency practices are implicitly valued, as evidenced by the desire to streamline design operations and improve A/B testing throughput.

Company Website: https://launchpotato.com/careers

📝 Enhancement Note: Launch Potato's culture is described as "high-growth, high-performance" with an emphasis on "speed, ownership, and measurable impact." This means candidates should expect a fast-paced environment where individual contributions directly affect business outcomes. The "remote-first team spanning over 15 countries" highlights a global and distributed work model.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level UX Designer position, indicating a high degree of autonomy, strategic input, and responsibility for significant business outcomes. The role requires not just execution but also leadership in driving design strategy and process improvements. Reporting Structure: While not explicitly stated, a Senior UX Designer often reports to a Design Manager, Head of Product, or a Director of Product/Engineering. They are expected to work independently but also collaborate closely with cross-functional teams. Operations Impact: The core function of this role is to directly impact revenue and performance metrics. UX/CRO design decisions are expected to lead to tangible improvements in conversion rates, lead generation, and overall revenue per session, making this a highly influential position within the company's growth strategy.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO) and performance marketing UX, becoming a subject matter expert within the digital media and lead generation space.
• Leadership: Potential to move into a Lead UX Designer or Design Manager role, overseeing projects and mentoring other designers as the company grows and the contract transitions to full-time.
• Strategic Influence: Contribute to shaping the overall UX strategy and design processes for Launch Potato's suite of brands, influencing product direction and business growth.
• Skill Development: Continuous learning through hands-on experience with cutting-edge CRO techniques, data analysis tools, and A/B testing methodologies.

📝 Enhancement Note: The "Contract to Hire" nature implies that successful candidates will have a clear path to permanent employment, with opportunities for career advancement tied to performance and strategic contribution. The emphasis on "measurable impact" suggests that career progression will be heavily influenced by demonstrated results.

🌐 Work Environment

Office Type: Fully Remote. This role operates within a remote-first company culture, offering flexibility in work location. Office Location(s): While headquartered in South Florida, the company has a remote-first team spanning over 15 countries. This specific role is listed as remote in Sacramento, CA, but the broader company structure suggests a global, distributed team.

Workspace Context:

• The work environment is designed for high-performers who can operate autonomously and effectively in a remote setting.
• Operations tools and technology will be readily available through cloud-based platforms, enabling seamless collaboration and workflow management regardless of physical location.
• Opportunities for interaction will primarily be virtual, involving video calls, instant messaging, and collaborative design platforms.

Work Schedule: The standard working hours are approximately 40 hours per week. However, given the remote, global nature of the team and the performance-driven culture, flexibility is key. This may involve occasional work outside of standard hours to accommodate cross-timezone collaboration or to meet critical project deadlines.

📝 Enhancement Note: As a fully remote role, candidates must be self-disciplined, possess strong time management skills, and be comfortable working independently. The company's global presence means that effective asynchronous communication and collaboration tools are essential for success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required experience and skills, particularly in performance marketing and CRO.
• Hiring Manager Interview: A discussion focused on your experience, approach to UX design in data-driven environments, and your understanding of CRO principles. Be prepared to discuss specific projects from your portfolio.
• Design Challenge/Case Study Presentation: You will likely be asked to present a case study from your portfolio or complete a task/challenge designed to evaluate your problem-solving skills, strategic thinking, and ability to translate data into effective UX solutions.
• Cross-Functional Interview: An interview with potential collaborators (e.g., Product Manager, Engineer) to assess your communication, collaboration style, and ability to work effectively in a cross-functional team.
• Final Interview/Offer: A final discussion, potentially with senior leadership, to confirm fit and extend an offer.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your role, the specific metrics you aimed to improve (CVR, RPS, lead volume), the methodologies used (user research, A/B testing), your design solutions, and the measurable results achieved. Use charts and graphs to visualize impact.
• Highlight CRO Focus: Emphasize projects where your design decisions directly led to measurable improvements in conversion rates or other performance marketing KPIs.
• Showcase Data-Informed Process: Detail how you used data (analytics, heatmaps, user recordings, A/B test results) to inform your design decisions and iterate on solutions.
• Demonstrate Figma Proficiency: Be ready to walk through prototypes in Figma, explaining your design choices and user flows.
• Tailor to Launch Potato: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and consider how your skills could specifically benefit their user acquisition and conversion strategies.

Challenge Preparation:

• Understand CRO Fundamentals: Refresh your knowledge of common CRO tactics, A/B testing principles, and key metrics.
• Practice Data Interpretation: Be ready to analyze hypothetical data sets or user behavior patterns and propose design solutions.
• Articulate Design Rationale: Practice clearly explaining why you made certain design decisions, backing them up with data and user-centric principles.
• Simulate Stakeholder Communication: Prepare to present your findings and recommendations in a way that is clear, concise, and persuasive for both technical and business stakeholders.

📝 Enhancement Note: The emphasis on a "data-informed" and "CRO-optimized" approach means your portfolio and interview responses must consistently tie design work back to tangible business results. Be prepared to defend your design choices with data and logical reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is expected.
• Adobe Creative Suite: Required for broader design tasks, potentially including graphic asset creation or editing.
• Prototyping Tools: While Figma is primary, familiarity with other advanced prototyping tools might be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency in tools like Google Analytics is crucial for analyzing user behavior, tracking conversions, and understanding performance metrics (CVR, RPS).
• Heatmap & User Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or FullStory is highly valuable for qualitative user behavior analysis.
• A/B Testing Platforms: Familiarity with platforms like Google Optimize, Optimizely, VWO, or custom internal A/B testing frameworks for experiment design and analysis.

CRM & Automation:

• While not explicitly listed as a primary tool for the designer, an understanding of how UX impacts CRM data (e.g., lead quality from forms) and marketing automation workflows would be advantageous.

📝 Enhancement Note: The technology stack heavily leans towards design and analytics tools critical for CRO. Candidates must be proficient in Figma and demonstrate a strong understanding of how to leverage analytics and user behavior tools to drive design decisions and measure impact.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable outcomes and driving impact, directly linked to business objectives.
• Ownership: Taking full responsibility for one's work, from ideation through execution and results analysis.
• Speed & Agility: Moving quickly to iterate, experiment, and adapt to market dynamics and user feedback.
• Data-Informed: Decisions are rooted in data analysis, user insights, and performance metrics rather than solely intuition.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product managers, engineers, and marketing teams, fostering an integrated approach to product development and optimization.
• Feedback Exchange: An open culture where constructive feedback is encouraged and utilized to refine designs and processes.
• Knowledge Sharing: A willingness to share expertise, mentor peers, and contribute to the collective growth of the design and product teams.

📝 Enhancement Note: Launch Potato's culture prioritizes individuals who are proactive, results-oriented, and comfortable in a fast-paced, remote environment. The values align with a performance marketing ethos where every action is aimed at driving measurable business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data and User Empathy: Effectively translating complex data insights and strict performance targets into user-centric designs that feel intuitive and valuable.
• Rapid Experimentation Cycles: Maintaining design quality and strategic thinking while operating within a fast-paced A/B testing and iteration environment.
• Remote Collaboration: Ensuring seamless communication and alignment across a globally distributed team with varying time zones.
• Driving Adoption of Best Practices: Championing UX/CRO methodologies and influencing stakeholders who may have different priorities or levels of understanding.
• Contract-to-Hire Transition: Successfully demonstrating value and fit during the initial contract period to secure a permanent role.

Learning & Development Opportunities:

• Advanced CRO Techniques: Gaining deep expertise in cutting-edge CRO strategies and experimentation methodologies.
• Data Analysis Mastery: Enhancing skills in interpreting complex behavioral data and translating it into actionable design strategies.
• Cross-Functional Acumen: Developing a broader understanding of product management, engineering constraints, and marketing strategies within a digital media context.
• Mentorship & Leadership: Opportunities to mentor junior designers and potentially grow into leadership roles within the UX function.

📝 Enhancement Note: The challenges presented are typical for senior roles in high-growth, performance-focused companies. The opportunities for learning and development are significant, particularly for those looking to specialize in data-driven UX and CRO.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX problem you solved in a performance marketing context. What data did you use, what was your design process, and what were the quantifiable results?" (Focus on CVR, RPS, lead gen improvements).
• "How do you balance user needs with aggressive business goals (e.g., conversion rates) in your design process?" (Highlight your data-informed approach and CRO expertise).
• "Walk me through a significant A/B test you designed and implemented. What was the hypothesis, what were the variations, and what did you learn from the results?" (Demonstrate your experimental design and analytical skills).

Company & Culture Questions:

• "What do you know about Launch Potato and our brands?" (Showcase your research and understanding of their business model and target audience).
• "How do you approach collaboration with engineers and product managers in a remote setting?" (Emphasize your communication and teamwork skills).
• "How do you stay updated on the latest UX trends and CRO best practices?" (Highlight your commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure Your Case Studies: Use a clear narrative: Problem -> Your Role & Process -> Data/Insights -> Solutions -> Results (quantified).
• Emphasize Data Impact: For each project, clearly state the key metrics improved and the percentage increase or absolute gain. Use visuals to show before-and-after or performance trends.
• Be Ready for Deep Dives: Prepare to answer detailed questions about your design decisions, the tools you used, and the challenges you faced.
• Showcase Figma Skills: Be prepared to navigate your Figma files, demonstrating your understanding of component systems, prototyping, and design hand-off.
• Connect to Launch Potato: Frame your experience and successes in a way that directly addresses Launch Potato's needs for revenue growth and conversion optimization.

📝 Enhancement Note: Be prepared to discuss your experience not just in terms of design execution but also in terms of strategic thinking and measurable business impact. The interview process will likely involve demonstrating your ability to translate data into actionable design strategies that drive revenue.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the Greenhouse application portal linked in the job posting.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your experience in performance marketing, lead generation, and conversion rate optimization (CRO). Quantify your results with specific metrics like CVR and RPS improvements.
• Resume Optimization: Tailor your resume to highlight keywords such as "UX Design," "UI Design," "CRO," "Performance Marketing," "Lead Generation," "Figma," "A/B Testing," and "Data-Driven Design." Clearly articulate your years of experience and specific achievements.
• Interview Preparation: Practice walking through your portfolio case studies, focusing on your data-informed design process and measurable outcomes. Prepare to answer strategy-based questions related to CRO and performance marketing.
• Company Research: Thoroughly research Launch Potato, its brands (FinanceBuzz, All About Cookies, OnlyInYourState), and its "Discovery and Conversion Company" mission. Understand their business model and how UX/CRO contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.