Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Houston, TX (remote) Job Type: Contract to Hire Category: User Experience (UX) / Product Design Date Posted: 2025-11-14T10:40:50 Experience Level: 8+ years of relevant experience Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through the creation of data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead the end-to-end design process for UX/UI initiatives, from initial concept and ideation through high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• Utilize a data-driven approach to analyze behavioral data, key metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design decisions.
• Proactively identify and improve underperforming user experiences through iterative UX and Conversion Rate Optimization (CRO) design, employing both qualitative and quantitative inputs.

📝 Enhancement Note: This role is explicitly focused on performance marketing and lead generation environments, emphasizing a strong connection between UX design decisions and measurable business outcomes. The "Contract to Hire" nature suggests an initial evaluation period for both the candidate and the company.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.
• Independently lead design projects, managing all phases including stakeholder alignment, UX strategy development, UI design, and post-test iteration cycles.
• Generate critical UX insights by meticulously analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to guide and substantiate design direction.
• Proactively identify and implement improvements for underperforming user experiences through iterative UX/CRO design, drawing from both qualitative user feedback and quantitative data analysis.
• Collaborate closely with product management, engineering teams, and other stakeholders to ensure all design solutions are aligned with overarching business objectives and technical feasibility.
• Champion and mentor design best practices within the organization, sharing expertise and driving the overall UX strategy to foster a high-performance design culture.
• Propose and implement enhancements to the design process itself, aiming to increase experimentation velocity and improve the overall scalability of design operations.

📝 Enhancement Note: The responsibilities highlight a high degree of autonomy and ownership. The emphasis on "test-ready" experiences and "post-test iteration" underscores the critical role of A/B testing and data analysis in this position, positioning it strongly within a CRO-centric framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and understanding of UX principles, user psychology, and data analysis is paramount. Experience: 8+ years of professional UX/UI design experience, with a significant focus on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Data-Informed Design: Proven ability to design user experiences with a primary focus on optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Prototyping & Wireframing: Mastery of Figma or similar industry-standard wireframing and prototyping tools.
• Design Software Proficiency: Fluency with the Adobe Creative Suite for visual design and asset creation.
• A/B Testing & CRO Collaboration: Hands-on experience working directly with developers to execute A/B tests and implement CRO strategies.
• Communication & Presentation: Excellent communication skills, with a demonstrated ability to articulate design rationale and present findings effectively to both technical and non-technical audiences.
• Analytical Thinking: Strong ability to interpret user behavior data, metrics, heatmaps, and user recordings to derive actionable insights.
• Project Leadership: Proven capability to independently lead design projects from inception to completion.

Preferred Skills:

• Experience in a "remote-first" or globally distributed team environment.
• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) and heatmap/session recording tools (e.g., Hotjar, FullStory).
• Understanding of front-end development principles and constraints.
• Experience mentoring junior designers or contributing to design system development.
• Familiarity with agile development methodologies.

📝 Enhancement Note: The "MUST HAVE" section clearly dictates the core competencies. The emphasis on "performance marketing" and "data-driven design" suggests the ideal candidate will have a strong understanding of user acquisition funnels and direct response marketing principles, not just general user-centric design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• CRO Case Studies: Showcase at least 2-3 detailed case studies demonstrating how your UX/UI design interventions directly led to measurable improvements in CVR, RPS, or other key performance marketing metrics.
• Data Analysis Integration: Portfolios must clearly illustrate your process for using behavioral data, user insights, and A/B testing results to inform design decisions and validate outcomes.
• End-to-End Project Examples: Include examples of projects where you managed the entire design lifecycle, from initial ideation and wireframing through high-fidelity mockups and developer hand-off.
• Tool Proficiency Demonstration: Evidence of proficiency in Figma (or similar) and Adobe Creative Suite, potentially through interactive prototypes or detailed visual design examples.

Process Documentation:

• Workflow Design & Optimization: Applicants should be prepared to discuss their methods for designing and optimizing user workflows specifically for lead generation and conversion-focused experiences.
• Experimentation & Iteration: Demonstrate a clear process for how you approach A/B testing design variations, analyze results, and iterate on designs based on performance data.
• Cross-Functional Collaboration: Illustrate how you collaborate with product managers, engineers, and stakeholders to ensure design solutions are technically feasible and aligned with business goals.

📝 Enhancement Note: For a role emphasizing CRO and performance, the portfolio is critical. It needs to go beyond aesthetics and showcase a candidate's ability to drive tangible business results through design. The emphasis on "test-ready" and "post-test iteration" implies a need to demonstrate a structured approach to experimentation.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is provided for the role, and actual compensation will be determined based on the company's internal leveling framework and market rates for the nearest major metropolitan area.

Benefits:

• Profit-Sharing Bonus: Opportunity to participate in company-wide profit-sharing, reflecting the performance-driven culture.
• Competitive Benefits Package: Comprehensive benefits are offered, though specific details are not listed here. Typical benefits for remote roles may include health insurance, paid time off, and retirement savings plans.
• Global Remote Work: The ability to work remotely from various locations, with the company having a remote-first team spanning over 15 countries.
• Performance-Based Increases: Future salary increases are tied to both company and individual performance, rather than standard cost-of-living adjustments, aligning with the high-performance culture.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time role, with flexibility inherent in a remote, globally distributed team structure. Specific hours may need to align with core team collaboration needs.

📝 Enhancement Note: The salary range is provided. The note about compensation being based on a "Levels Framework" and "market rates for the nearest major metro" indicates a structured approach to compensation. The performance-based increase model is a key differentiator and should be highlighted. Given the remote nature and global team, flexibility in working hours is implied, but core meeting times will likely be essential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Publishing, with a focus on performance marketing, lead generation, and content creation. Key brands include FinanceBuzz, All About Cookies, and OnlyInYourState. Company Size: Launch Potato operates with a "remote-first" team spanning "over 15 countries," suggesting a significant global presence and employee base, likely in the hundreds. (Based on typical growth for companies reaching 30M+ monthly visitors). Founded: Launch Potato emphasizes its "since day one" commitment to diversity and inclusion, indicating a company culture that values ethical practices and a positive work environment. (Founding date not specified, but implication of established values).

Team Structure:

• Global & Remote: The team is distributed across more than 15 countries, fostering a diverse and international work environment.
• Cross-Functional Collaboration: The role requires close collaboration with Product Management, Engineering, and other stakeholders, indicating a matrixed or project-based team structure.
• High-Performance Environment: The culture is described as "high-growth, high-performance," driven by "speed, ownership, and measurable impact."

Methodology:

• Data-Driven Decision Making: Core to the company's mission ("The Discovery and Conversion Company"), with a strong emphasis on analyzing metrics and user behavior to drive outcomes.
• Experimentation & Iteration: The role explicitly involves A/B testing and iterative design improvements, suggesting a continuous optimization approach.
• Agile Practices: While not explicitly stated, the emphasis on speed, collaboration, and iterative development often aligns with agile or lean methodologies.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "Discovery and Conversion Company." This operational focus is critical for candidates to understand, as it means design decisions are heavily scrutinized for their impact on conversion rates and revenue, not just user satisfaction. The global, remote-first nature is also a key cultural attribute.

📈 Career & Growth Analysis

Operations Career Level: This Senior UX Designer role operates at an experienced individual contributor level. It requires significant autonomy, strategic input, and the ability to lead complex projects independently. The role is crucial for driving business outcomes through design, indicating a high level of responsibility and impact.

Reporting Structure: While not explicitly detailed, a Senior UX Designer typically reports to a Head of Design, Design Manager, Director of Product, or a similar senior leadership role within the product or design function. Collaboration will be cross-functional, but the direct reporting line will be within the design/product vertical.

Operations Impact: The core function of this role is to directly influence and improve key business operations metrics, specifically Conversion Rate (CVR) and Revenue Per Session (RPS). Success in this role translates directly into increased revenue and profitability for the company's digital media properties. The "Contract to Hire" nature also allows for a direct assessment of operational impact and cultural fit before long-term commitment.

Growth Opportunities:

• Leadership & Mentorship: As a senior member, there's an opportunity to mentor junior designers, contribute to the development of design best practices, and potentially influence design strategy across the organization.
• Specialization: Deepen expertise in CRO, performance marketing UX, and data-informed design methodologies.
• Career Progression: Potential to advance into Lead UX Designer, Design Manager, or Product Strategy roles within Launch Potato, depending on performance and organizational needs. The company's performance-driven culture suggests that demonstrated impact can accelerate career growth.

📝 Enhancement Note: The growth opportunities are tied to demonstrating leadership, driving measurable impact, and deepening specialized skills in a performance-oriented environment. The "Contract to Hire" model is a growth opportunity in itself, allowing for a low-risk assessment of long-term potential.

🌐 Work Environment

Office Type: Fully remote. The company operates with a "remote-first" philosophy, meaning the infrastructure and culture are built around supporting a distributed workforce. Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and the role is specifically listed as remote in Houston, TX. This indicates a flexible approach to location within supported regions.

Workspace Context:

• Global Collaboration Tools: Expect to utilize digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) extensively to communicate and work with a geographically dispersed team.
• Data & Analytics Focus: The work environment is heavily influenced by data and performance metrics, requiring a comfort level with analytics dashboards, user session recordings, and A/B testing platforms.
• Fast-Paced & Agile: The emphasis on "speed, ownership, and measurable impact" suggests a dynamic work environment that values quick iteration and proactive problem-solving.

Work Schedule: While the role is remote, core working hours will likely need to accommodate collaboration with teams in different time zones. Flexibility is inherent, but availability for key meetings and synchronous work sessions will be important. The standard professional expectation is around 40 hours per week.

📝 Enhancement Note: The "remote-first" approach implies that the company is well-equipped to support remote employees. The key is understanding how to maintain effective collaboration and communication in a distributed setting, particularly concerning time zone differences and asynchronous workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio against the core requirements, focusing on data-informed design and CRO experience.
• Portfolio Presentation & Discussion: Expect to present 2-3 key case studies from your portfolio, detailing your process, the data/insights used, design decisions, A/B test results, and the resulting impact on key metrics (CVR, RPS). Be prepared to answer in-depth questions about your methodology and rationale.
• Skills-Based Interview: This may involve technical questions about UX/UI principles, A/B testing best practices, data analysis techniques, and your proficiency with design tools like Figma.
• Cross-Functional Interview: Discussions with potential collaborators (e.g., Product Managers, Engineers) to assess your communication, collaboration style, and ability to integrate design into the broader product development lifecycle.
• Hiring Manager Interview: A final discussion to assess overall fit, strategic thinking, alignment with company culture, and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the problem, your solution, the data that informed it, the A/B test setup, and the quantified business impact (e.g., "Increased CVR by 15%," "Improved RPS by $X").
• Show Your Process: Detail your methodology for user research, data analysis, ideation, prototyping, testing, and iteration. Highlight how you used specific tools and techniques.
• Tailor to Performance: Emphasize projects directly related to conversion optimization, lead generation, or performance marketing. If general UX projects are included, explain how you applied performance-oriented thinking.
• Be Ready to Defend Decisions: Understand the "why" behind every design choice and be able to explain how it aligns with business goals and user needs, backed by data.

Challenge Preparation:

• Mock CRO Scenario: Be prepared for a hypothetical scenario where you might be asked to analyze a low-converting page and propose UX/UI improvements, including A/B test hypotheses.
• Design Critique: You might be asked to critique an existing design, identifying areas for improvement based on CRO principles and data insights.
• Communication Practice: Rehearse explaining technical design concepts and data findings clearly and concisely to non-designers.

📝 Enhancement Note: The interview process heavily leans on the portfolio and the ability to demonstrate quantifiable results. Candidates should prepare to "show, don't just tell" their impact on business metrics through design. The "Contract to Hire" aspect means the initial interviews are also about assessing long-term potential and fit.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is a requirement.
• Adobe Creative Suite: Necessary for visual design, asset creation, and potentially more advanced graphic work.
• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency with tools like Google Analytics is crucial for analyzing user behavior, tracking conversions, and understanding traffic sources.
• Heatmap & Session Recording Tools: Experience with tools such as Hotjar, FullStory, or similar platforms for understanding user interactions on a granular level.
• A/B Testing Platforms: Hands-on experience with A/B testing tools (e.g., Google Optimize, VWO, Optimizely) for implementing and analyzing experiments.

CRM & Automation:

• While not a direct CRM role, understanding how UX design impacts lead capture and CRM data quality is important. Familiarity with lead generation forms and associated workflows is beneficial.
• Project Management Tools: Tools like Jira, Asana, or Trello are likely used for managing design projects and collaborating with development teams.

📝 Enhancement Note: The technology stack emphasizes tools directly related to UX design, CRO, and performance analytics. A candidate's ability to leverage these tools to derive insights and drive optimization will be a key factor.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on measurable impact, speed, and achieving key business objectives (CVR, RPS).
• Data-Driven: Decisions are informed by analytics, user behavior, and experimentation.
• Ownership: Individuals are expected to take initiative and responsibility for their work and its outcomes.
• Collaboration: Working effectively across diverse, global, cross-functional teams is paramount.
• Continuous Improvement: A culture that values process optimization, learning, and iterative development.

Collaboration Style:

• Cross-Functional Integration: Expect close working relationships with Product Managers, Engineers, Marketing, and potentially Data Analysts.
• Data-Informed Discussions: Collaboration will often revolve around interpreting data, discussing A/B test results, and aligning on strategies to improve performance.
• Remote Communication: Primarily asynchronous communication, supplemented by synchronous meetings for critical discussions, brainstorming, and alignment. Openness to feedback and constructive critique is essential.

📝 Enhancement Note: The company's values are deeply intertwined with its "Discovery and Conversion Company" mission. Candidates should demonstrate how their personal values and work style align with driving measurable results, taking ownership, and thriving in a fast-paced, data-centric remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and User Experience: The primary challenge will be to continuously optimize for conversion and revenue without compromising user satisfaction or creating a poor user experience.
• Global Time Zone Coordination: Effectively collaborating and managing projects across multiple time zones requires strong organizational and communication skills.
• Data Interpretation Ambiguity: Sometimes, data can be inconclusive or require deep analysis to extract actionable insights; navigating this ambiguity will be key.
• Keeping Pace with Experimentation: Maintaining a high velocity of A/B tests and design iterations requires efficient processes and strong project management.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain extensive experience in applying UX principles specifically for conversion rate optimization in a high-traffic environment.
• Advanced Data Analysis: Hone skills in analyzing complex user behavior data and translating it into design strategies.
• Cross-Functional Acumen: Develop a deeper understanding of product management, engineering constraints, and marketing strategies within a performance-driven digital media company.
• Mentorship & Leadership: Opportunity to guide and influence the design direction and practices within a growing, global team.

📝 Enhancement Note: The challenges presented are intrinsic to a performance marketing UX role. The growth opportunities are significant for someone looking to specialize and excel in CRO and data-driven design within the digital media space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate through UX/UI design. What was your process, what data did you use, and what were the results?" (Focus on quantifying impact and detailing your methodology).
• "How do you approach designing for a global audience with diverse user behaviors and cultural nuances, especially within a remote-first team?" (Highlight your understanding of localization and cross-cultural design considerations).
• "Walk me through your process for identifying underperforming user experiences and prioritizing design improvements." (Emphasize your data analysis framework and prioritization criteria).

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)? How do you see your UX skills contributing to our mission as 'The Discovery and Conversion Company'?" (Research the brands and their target audiences; connect your UX philosophy to CRO).
• "How do you handle constructive feedback on your designs, particularly from non-designers or when data seems to contradict your initial hypotheses?" (Showcase your humility, data-driven approach, and collaborative spirit).
• "Describe your ideal remote work environment and how you ensure productivity and collaboration across time zones." (Demonstrate your self-management skills and understanding of remote work best practices).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each presented case study, follow a clear narrative: Problem -> Your Role -> Research/Data -> Design Process -> Solution -> A/B Test -> Results (Quantified) -> Learnings.
• Focus on Data & Impact: Ensure every case study prominently features the data you used and the measurable business impact achieved. Use charts and graphs where appropriate.
• Explain Your "Why": Be articulate about the rationale behind your design decisions, linking them back to user needs and business objectives.
• Prepare for Deep Dives: Anticipate questions about specific design choices, technical constraints, alternative solutions you considered, and how you handled challenges.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a quantifiable impact on business metrics and a data-driven approach. Candidates should be ready to articulate their CRO expertise and their ability to thrive in a remote, performance-focused environment.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Ensure your portfolio prominently features 2-3 detailed case studies showcasing your impact on Conversion Rate (CVR) and Revenue Per Session (RPS) through data-informed UX/UI design. Quantify all results.
• Optimize Your Resume: Tailor your resume to highlight your 8+ years of experience in performance marketing, lead generation, or CRO environments. Use keywords from the job description such as "data-informed design," "Figma," "A/B testing," and "CRO."
• Prepare Your Presentation: Practice presenting your chosen portfolio case studies, focusing on clear communication of your process, data insights, design rationale, and measurable business outcomes. Rehearse explaining your role and impact concisely.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission as "The Discovery and Conversion Company," and their remote-first culture. Be ready to articulate how your skills align with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.