Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Chapel Hill, NC (remote) Job Type: Contract to Hire Category: Product Design / User Experience Date Posted: 2025-10-22 Experience Level: 10+ Years (Implied by 8+ years required and seniority of role) Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and optimization of user experiences across Launch Potato's digital properties, with a primary focus on driving measurable revenue and performance gains.
• Leverage data-informed design principles and conversion rate optimization (CRO) strategies to enhance key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Independently manage the end-to-end design process for projects, from conceptualization and user research to high-fidelity prototyping, developer hand-off, and post-launch iteration based on A/B test results.
• Act as a key contributor and thought leader in a high-performance, data-driven digital media environment, fostering a culture of continuous improvement and design excellence.

📝 Enhancement Note: The original job description lists "8+ years of UX/UI experience" but the title "Senior UX Designer" and the emphasis on independent leadership, mentorship, and strategic thinking strongly imply a requirement for at least 10 years of experience in the field for a candidate to be considered senior. The role is framed within performance marketing and lead generation, highlighting a need for operations-minded design focused on quantifiable business outcomes.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, consistently informed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy development, UI design, and post-test iteration based on performance data.
• Generate actionable UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to validate hypotheses and inform design direction.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative data inputs to drive efficiency and conversion.
• Collaborate closely with product managers, engineers, performance marketers, and other stakeholders to ensure design solutions are aligned with overarching business objectives and technical constraints.
• Champion and mentor design best practices within the organization, sharing expertise and driving UX strategy to elevate the overall design maturity.
• Propose and implement improvements to the design process that enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The "Outcomes" section of the original description directly translates into core responsibilities. The emphasis on "measurable revenue and performance gains," "data-informed," and "CRO-optimized" strongly indicates that this role is deeply integrated with operations and performance marketing teams, requiring a candidate who understands the business impact of design decisions.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Graphic Design, Psychology, or a related field is often expected for senior-level UX roles, providing a foundational understanding of user behavior and design principles.

Experience:

• 8+ years of progressive UX/UI design experience, with a significant portion dedicated to performance marketing, lead generation, or conversion rate optimization (CRO) environments. This includes a proven track record of impacting key business metrics.

Required Skills:

• Expertise in Data-Informed Design: Proficient in using quantitative and qualitative data (e.g., analytics, heatmaps, user recordings, A/B test results) to inform design decisions and optimize user flows for conversion.
• Conversion Rate Optimization (CRO): Deep understanding of CRO principles and methodologies, with a demonstrated ability to design solutions that directly improve metrics like CVR and RPS.
• Prototyping & Wireframing: Mastery of Figma or similar industry-standard tools for creating detailed wireframes, interactive prototypes, and high-fidelity mockups.
• Collaboration with Development Teams: Hands-on experience working closely with engineers for seamless design implementation and a strong understanding of front-end development constraints.
• A/B Testing Execution: Practical experience in designing experiments for A/B testing and interpreting test results to iterate on designs.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale, present findings, and influence cross-functional teams, including technical and non-technical stakeholders.
• Analytical Skills: Strong ability to analyze behavioral data, identify user pain points, and translate insights into effective design solutions.

Preferred Skills:

• Adobe Creative Suite Proficiency: Fluency with Adobe Photoshop, Illustrator, and other relevant tools for asset creation and editing.
• User Research Methodologies: Experience conducting or leveraging user interviews, usability testing, and other qualitative research methods to deepen user understanding.
• Mentorship & Leadership: Proven ability to mentor junior designers, share best practices, and contribute to the growth of a design team or function.
• Strategic Thinking: Ability to align UX strategy with broader business objectives and understand the impact of design on revenue and company growth.
• Familiarity with Digital Media/Publishing: Experience designing for websites with high traffic volumes, content-heavy platforms, or lead generation funnels.

📝 Enhancement Note: The requirement for "8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment" is a critical filter. Candidates must demonstrate a tangible impact on business metrics, not just aesthetic design skills. The "Competencies" section further clarifies the expected mindset: performance-minded, analytical, initiative-driven, and strategic.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact on Key Metrics: Showcase case studies that clearly illustrate how your UX/UI designs have directly influenced and improved critical performance metrics such as Conversion Rate (CVR), Revenue Per Session (RPS), lead generation volume, or other relevant business objectives. Quantify results wherever possible.
• Data-Informed Design Process: Detail your process for using data (analytics, A/B test results, user behavior data, heatmaps, user recordings) to inform design decisions, validate hypotheses, and iterate on solutions. Explain how you translate data into actionable design strategies.
• End-to-End Project Ownership: Present projects that demonstrate your ability to manage the entire design lifecycle, from initial concept and user research through wireframing, prototyping, developer hand-off, and post-launch optimization based on performance data.
• CRO-Focused Design Examples: Include examples of user flows, landing pages, or feature designs specifically optimized for conversion, highlighting the rationale behind your design choices and the expected impact.
• Collaboration and Communication: Provide examples or descriptions of how you collaborated with product managers, engineers, and stakeholders, and how you presented your design rationale to diverse audiences.

Process Documentation:

• When discussing your portfolio, be prepared to articulate your typical design process, including:
  • Discovery & Ideation: How you approach understanding user needs and business goals, and generate initial concepts.
  • Strategy & Planning: How you develop UX strategies and plan design sprints, incorporating A/B testing plans.
  • Design & Prototyping: Your workflow using Figma or similar tools for creating wireframes, interactive prototypes, and high-fidelity designs.
  • Testing & Iteration: How you leverage A/B testing, user feedback, and data analysis to refine designs and drive continuous improvement.
  • Developer Handoff: Your methods for clear and comprehensive hand-off to engineering teams.

📝 Enhancement Note: For a role focused on performance and CRO, the portfolio is paramount. It must go beyond showcasing aesthetics and delve into the strategic thinking, data analysis, and measurable business impact of the candidate's work. The emphasis on "test-ready user experiences" and "A/B test results" means candidates should be prepared to discuss their involvement in the testing and iteration phases.

💵 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year

• This range is based on the provided compensation details and industry benchmarks for Senior UX Designers in remote roles, particularly those with a strong focus on performance marketing and CRO. The exact placement within this range will depend on the candidate's specific experience, skills, and demonstrated impact as evaluated during the interview process.

Benefits:

• Profit-Sharing Bonus: As a performance-driven company, Launch Potato offers profit-sharing, aligning employee success with company performance.
• Competitive Benefits Package: While specific details aren't listed, typical comprehensive benefits for a remote, contract-to-hire role of this caliber often include:
  • Health, Dental, and Vision Insurance
  • 401(k) or Retirement Savings Plan
  • Paid Time Off (PTO) or flexible vacation policies
  • Professional Development opportunities (training, conferences)
  • Potential for equity or long-term incentives as part of the permanent hire package.
• Contract-to-Hire Structure: This offers a trial period for both the candidate and the company to ensure a strong mutual fit before committing to a permanent role.

Working Hours:

• The role implies a standard full-time commitment, typically 40 hours per week, with flexibility often afforded by the remote-first nature. Successful candidates will need to manage their time effectively to meet project deadlines and collaborate across different time zones if necessary.

📝 Enhancement Note: The provided salary range is explicit. The "Total Compensation" section in the original description mentions profit-sharing and competitive benefits, implying a more comprehensive package than just base salary for permanent hires. The contract-to-hire status is a key differentiator for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation Company Size: The description indicates a "remote-first team spanning over 15 countries," suggesting a global presence and likely a medium to large-sized organization, though specific headcount isn't provided. Launch Potato operates as "The Discovery and Conversion Company." Founded: Not specified, but the emphasis on a "high-growth, high-performance culture" and established brands like FinanceBuzz and OnlyInYourState suggests a company with a proven track record and sustained growth.

Team Structure:

• Operations Integration: The Senior UX Designer will likely work within a product or design team but will have very close ties to performance marketing, analytics, and engineering teams, reflecting the company's data-driven and CRO-focused approach.
• Reporting: While not explicitly stated, a Senior UX Designer typically reports into a Head of Product, Director of Design, or a similar leadership role.
• Cross-Functional Collaboration: Expect extensive collaboration with product managers, engineers, data analysts, performance marketers, and potentially content strategists to ensure cohesive and effective user experiences that drive business outcomes.

Methodology:

• Data-Driven Decision Making: All design and product decisions are heavily informed by user behavior data, A/B testing results, and key performance metrics.
• Agile & Iterative Development: The emphasis on "speed, ownership, and measurable impact" and "experimentation velocity" suggests an agile development environment where rapid iteration and continuous improvement are key.
• Performance Optimization: A core methodology revolves around optimizing user journeys and interfaces specifically for conversion and revenue generation.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "Discovery and Conversion Company," which is crucial context for a UX Designer. This isn't just about creating aesthetically pleasing interfaces; it's about designing for measurable business impact, revenue generation, and conversion optimization. The culture is described as "high-growth, high-performance," with an emphasis on "speed, ownership, and measurable impact."

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Potential Lead

• This role is positioned as a Senior UX Designer, indicating a high level of autonomy, expertise, and responsibility. It's an individual contributor role with significant influence.
• The emphasis on mentorship and driving design strategies suggests a potential pathway towards a lead or management position within the UX/Product Design function over time, should the candidate excel and express interest.

Reporting Structure:

• The Senior UX Designer will likely report to a Director of Product Design, Head of Product, or a similar senior leadership position within the product development organization. They will work closely with cross-functional teams.

Operations Impact:

• This role has a direct and significant impact on the company's core business objectives. By optimizing user experiences for conversion and revenue, the Senior UX Designer directly contributes to the company's profitability and growth. Their work is measured by tangible business outcomes, aligning them closely with operational success.

Growth Opportunities:

• Deepen CRO Expertise: Further specialize in conversion rate optimization techniques and advanced experimentation methodologies within a high-volume, data-rich environment.
• Strategic Influence: Grow into a more strategic role, influencing product roadmaps and company-wide design strategy based on user insights and performance data.
• Leadership Development: With proven success and interest, there's potential to move into a Lead UX Designer or Design Manager role, mentoring a team and overseeing larger design initiatives.
• Cross-Functional Skill Development: Gain deeper insights into performance marketing, analytics, and product management by working closely with these teams.
• Permanent Role Conversion: The contract-to-hire nature provides a clear pathway to becoming a permanent member of the team, with potential for increased benefits and long-term career development.

📝 Enhancement Note: The "Contract to Hire" aspect is a significant growth opportunity in itself, allowing for a risk-free trial period and a clear path to permanent employment. The role's senior level and focus on impact suggest opportunities for increased strategic input and potential leadership if the candidate performs well.

🌐 Work Environment

Office Type: Remote-First

• Launch Potato operates with a "remote-first" philosophy, meaning the company is designed to function effectively with a distributed workforce. This offers significant flexibility and autonomy.

Office Location(s):

• While headquartered in South Florida, the team spans over 15 countries, and the specific role is based in Chapel Hill, NC (remote). This implies a global team with potential for asynchronous collaboration.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace, utilizing tools for communication, project management, and design collaboration (e.g., Slack, Jira, Figma, Miro).
• Data & Analytics Focus: Access to robust analytics platforms, A/B testing tools, and user behavior tracking software will be integral to daily work.
• Performance-Oriented Culture: The environment is described as "high-performance," emphasizing ownership, speed, and measurable results, which influences team interactions and work pace.

Work Schedule:

• Standard full-time hours (approx. 40 per week) are expected. Given the global team, there might be a need for occasional flexibility to overlap with key team members in different time zones, but the remote-first nature generally supports work-life balance.

📝 Enhancement Note: The "remote-first" nature is a defining characteristic of the work environment. While the specific location is listed as Chapel Hill, NC (remote), the company emphasizes its global remote team. This necessitates strong self-discipline, excellent digital communication skills, and comfort with asynchronous workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's core requirements (8+ years, performance marketing focus, CRO expertise).
• Portfolio Presentation & Deep Dive: Expect to present 1-3 case studies from your portfolio that best demonstrate your experience in data-informed design, CRO, and driving measurable business outcomes. Be prepared to discuss your process, rationale, challenges, and results in detail.
• Skills & Behavioral Interviews: Interviews with hiring managers and potential peers to assess your problem-solving abilities, communication style, collaboration skills, and cultural fit within Launch Potato's high-performance environment. Questions will likely focus on how you approach design challenges, use data, and collaborate.
• Technical/Practical Exercise (Potential): A design challenge or exercise, possibly involving CRO scenarios, optimizing a user flow, or analyzing data to propose design solutions.
• Final Interview/Offer: Discussion with senior leadership, potentially covering strategic alignment and final compensation.

Portfolio Review Tips:

• Quantify Everything: For each case study, highlight the specific metrics you influenced (CVR, RPS, lead volume, etc.) and the percentage or absolute increase achieved. Use clear, concise numbers.
• Show Your Process: For each project, walk through your methodology: problem definition, research, ideation, design iterations, A/B testing, and results. Explain why you made certain decisions, especially those driven by data.
• Focus on Performance & CRO: Select projects that explicitly demonstrate your ability to design for conversion, lead generation, and revenue optimization. Avoid purely aesthetic or conceptual projects unless they clearly tie back to performance.
• Be Ready for Data Questions: Prepare to discuss how you analyze behavioral data, interpret A/B test results, and use tools like Google Analytics, heatmaps, or user recording software.
• Tailor to Launch Potato: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and try to relate your experience to their business model (content, lead generation, affiliate marketing).

Challenge Preparation:

• CRO Scenarios: Practice analyzing hypothetical underperforming landing pages or user flows and proposing data-backed design improvements.
• Data Interpretation: Be ready to interpret mock A/B test results or user behavior data to justify design recommendations.
• Communication Clarity: Practice articulating complex design decisions and their business impact concisely and persuasively.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for evidence of direct impact on business metrics and their understanding of CRO principles. Candidates should be prepared to discuss their quantitative contributions and data-driven approaches in detail.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Explicitly mentioned as a mastery requirement. Essential for wireframing, prototyping, UI design, and collaboration.
• Adobe Creative Suite: Fluency required, likely for asset creation, image editing (Photoshop), and vector graphics (Illustrator).

Analytics & Reporting Tools (Implied):

• Web Analytics Platforms: Google Analytics, Adobe Analytics, or similar for tracking user behavior, conversion funnels, and key performance metrics.
• A/B Testing & Experimentation Platforms: Optimizely, VWO, Google Optimize, or internal tools for designing, running, and analyzing A/B tests.
• Behavioral Analytics Tools: Hotjar, Crazy Egg, FullStory, or similar for heatmaps, session recordings, and user feedback analysis.

CRM & Automation (Less Direct but Relevant):

• While not a direct UX tool, understanding how CRM systems (like Salesforce, HubSpot) and marketing automation platforms are used to manage leads and customer journeys can provide valuable context for designing effective conversion funnels.

Collaboration & Project Management:

• Communication: Slack, Microsoft Teams.
• Project Management: Jira, Asana, Trello, or similar for tracking design tasks and project progress.
• Whiteboarding/Ideation: Miro, Mural.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite. However, the role's nature implies a deep familiarity with, or at least a strong understanding of, analytics and A/B testing platforms, as these are central to the "data-informed" and "CRO-optimized" design approach.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving and exceeding measurable business outcomes, particularly in conversion rates and revenue.
• Data-Driven: Decisions are grounded in data analysis, user behavior, and experimentation rather than solely intuition.
• Ownership & Accountability: Team members are expected to take full responsibility for their work and its impact.
• Speed & Agility: The ability to move quickly, iterate rapidly, and adapt to changing market dynamics is highly valued.
• Collaboration: Working effectively across diverse, cross-functional teams is crucial for success.
• Continuous Improvement: A culture that encourages learning, experimentation, and refinement of both products and processes.

Collaboration Style:

• Cross-Functional Integration: Expect close working relationships with product managers, engineers, data analysts, and performance marketers. Design is not siloed but integrated into the broader product development and marketing efforts.
• Data-Informed Dialogue: Discussions often revolve around data insights, A/B test results, and their implications for user experience and business goals.
• Iterative Feedback Loops: Regular feedback and collaboration are expected throughout the design process to ensure alignment and optimize outcomes.

📝 Enhancement Note: The company culture is explicitly defined by "speed, ownership, and measurable impact." For a UX designer, this translates to a need to be comfortable with data, focused on tangible results, and able to work efficiently within a fast-paced, collaborative, and performance-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Performance Goals: Effectively designing experiences that satisfy user needs while aggressively optimizing for conversion and revenue can be a delicate balance.
• Navigating a Data-Intensive Environment: Processing and acting upon large volumes of behavioral data and A/B test results requires strong analytical skills and the ability to synthesize complex information.
• Maintaining Design Quality at Speed: The emphasis on rapid iteration and experimentation can challenge designers to maintain high standards of quality and consistency across numerous design cycles.
• Remote Collaboration Dynamics: Effectively collaborating and communicating design vision and rationale within a global, remote-first team requires proactive communication and strong digital collaboration skills.
• Contract-to-Hire Transition: Successfully demonstrating value and fit during the contract period to secure a permanent role.

Learning & Development Opportunities:

• Advanced CRO & Experimentation: Deepen expertise in sophisticated A/B testing strategies, multivariate testing, and optimization techniques.
• Performance Marketing Insights: Gain a comprehensive understanding of performance marketing funnels, lead generation strategies, and their direct impact on business success.
• Cross-Functional Expertise: Develop a deeper understanding of product management, engineering processes, and data analytics through daily collaboration.
• Strategic Design Leadership: Grow into a role with greater strategic input, influencing product direction and contributing to the overall design vision.
• Mentorship: Opportunity to mentor junior designers and contribute to building a high-performing design function.

📝 Enhancement Note: The primary challenge is integrating a user-centric design approach with an aggressive, data-driven performance and conversion optimization strategy. The growth opportunities are directly tied to excelling in this unique operational environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., A/B test results, user behavior analytics) to significantly improve a conversion rate or revenue metric. What was your process, and what were the key outcomes?"
• "How do you approach designing for performance marketing or lead generation compared to other types of UX projects? What specific considerations are paramount?"
• "Walk me through your process for identifying underperforming user experiences and proposing iterative design solutions. How do you prioritize these opportunities?"
• "Imagine a key landing page for one of our brands (e.g., FinanceBuzz) is underperforming. How would you approach diagnosing the problem and proposing design improvements?"

Company & Culture Questions:

• "What interests you about Launch Potato's mission as 'The Discovery and Conversion Company' and our focus on performance-driven growth?"
• "How do you align with a high-performance, data-driven culture that emphasizes speed and ownership?"
• "Describe your experience working in a remote-first or distributed team environment. What strategies do you use to stay effective and collaborative?"
• "How do you balance user needs with aggressive business objectives like conversion rate optimization?"

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly state the problem, your role, the data/insights used, your design solution, the A/B test results (or other performance metrics), and the final business impact. Use a clear, quantitative narrative.
• Highlight Data & CRO: Explicitly call out how data informed your decisions and how your design directly contributed to CRO goals. Use visuals of A/B test variations if possible.
• Demonstrate Process: Be ready to explain your thinking at each stage – from research and ideation to iteration and hand-off. Show your Figma prototypes or key design artifacts.
• Articulate Rationale: Clearly explain why you made specific design choices, linking them back to user needs and business objectives. Be prepared to defend your decisions with data and UX principles.
• Engage the Interviewer: Treat it as a collaborative discussion. Ask clarifying questions and be open to feedback or alternative perspectives.

📝 Enhancement Note: Preparation should heavily focus on quantitative results, data-driven decision-making, and specific experience in CRO and performance marketing contexts. Candidates must be able to articulate their impact on business metrics through their design work.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit Your Application: Apply through the provided Greenhouse link. Ensure your resume highlights your experience in performance marketing, lead generation, CRO, and your proficiency with Figma.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your expertise in data-informed UX design, conversion rate optimization, and quantifiable impact on business metrics (CVR, RPS, lead volume). Ensure each case study clearly outlines the problem, your process, the data used, your solution, and the measurable results.
• Prepare Your Presentation: Practice walking through your selected portfolio case studies. Focus on articulating your design rationale, the data that drove your decisions, your collaboration with development teams, and the specific business outcomes you achieved. Be ready to discuss tools like Figma and analytics platforms.
• Research Launch Potato: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Understand their positioning as "The Discovery and Conversion Company" and how UX design contributes to their success. Consider how your skills align with their high-performance, data-driven culture.
• Anticipate Data & CRO Questions: Be ready to discuss your experience analyzing behavioral data, interpreting A/B test results, and applying CRO principles to your design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a UX role within a performance-driven company. All details should be verified directly with the hiring organization before making application decisions.