Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Tulsa, OK (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Operations Date Posted: 2025-11-14 Experience Level: 10+ years (inferred from 8+ years required + senior designation) Remote Status: Remote Solely

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato web properties.
• Lead end-to-end design projects, from concept and ideation to high-fidelity prototypes and developer hand-off, with a strong emphasis on A/B testing and user insights.
• Leverage behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform design strategy and validate design direction.
• Proactively identify and improve underperforming user experiences by applying iterative UX/CRO design principles, utilizing both qualitative and quantitative inputs.

📝 Enhancement Note: While the title is "Senior UX Designer," the responsibilities and required experience strongly emphasize Conversion Rate Optimization (CRO) and performance marketing metrics. This role is deeply embedded in operations, focusing on driving tangible business outcomes through design. The "Contract to Hire" nature suggests an initial performance evaluation period to assess fit and impact before potential full-time conversion.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences meticulously crafted from concept and ideation through high-fidelity prototypes and developer hand-off, all rigorously validated by A/B test results and user insights.
• Independently manage and lead design projects across their entire lifecycle: encompassing stakeholder alignment, comprehensive UX strategy development, detailed UI design, and crucial post-test iteration phases.
• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (including Conversion Rate - CVR, and Revenue Per Session - RPS), heatmaps, and user recordings, thereby informing and validating all design directions.
• Identify underperforming user experiences and proactively implement improvements through iterative UX/CRO design, effectively leveraging both qualitative and quantitative data inputs to drive optimization.
• Foster close collaboration with product management, engineering teams, and key stakeholders to ensure all design solutions are robustly aligned with overarching business objectives and within defined technical constraints.
• Champion and mentor design best practices across the organization, actively sharing expertise and driving the strategic vision for UX within Launch Potato.
• Propose and implement critical design process improvements that enhance experimentation velocity and overall design scalability, contributing to operational efficiency.

📝 Enhancement Note: The responsibilities highlight a proactive, data-driven approach typical of operations roles focused on continuous improvement. The emphasis on "test-ready" deliverables and "post-test iteration" directly links design output to ongoing operational processes and performance measurement.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Design, HCI, Computer Science, or a related field is typically expected for this level, or equivalent practical experience. Experience: 8+ years of professional UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Data-Informed Design: Proven expertise in creating user experiences driven by data analysis and focused on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Prototyping & Wireframing Mastery: Fluency in Figma or comparable advanced wireframing and prototyping tools.
• Design Software Proficiency: Strong command of the Adobe Creative Suite.
• A/B Testing & CRO Execution: Hands-on experience collaborating directly with development teams to conceptualize, implement, and analyze A/B tests for Conversion Rate Optimization (CRO).
• Communication & Presentation: Exceptional ability to articulate and present design rationale, strategies, and outcomes effectively to diverse audiences, including technical teams and non-technical stakeholders.
• User Behavior Analysis: Skill in interpreting behavioral data, heatmaps, and user recordings to derive actionable design insights.

Preferred Skills:

• Performance Marketing Acumen: Deep understanding of performance marketing funnels, lead generation strategies, and the user journeys that drive them.
• Web Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) for in-depth performance tracking.
• Agile Methodologies: Experience working within agile development environments, facilitating rapid iteration and collaboration.
• Mentorship Experience: Demonstrated ability to mentor junior designers and contribute to the growth of a design team.
• Process Improvement: Proven track record of identifying and implementing improvements to design and development workflows.

📝 Enhancement Note: The "MUST HAVE" list provided in the input is directly integrated into the "Required Skills." The "Experience" section is expanded to reflect the specific industry context of performance marketing and CRO. "AI_experience_level" was interpreted as "10+" due to the "Senior" title, but the explicit requirement of "8+ years" is the primary driver for qualifications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Driven Case Studies: Showcase a minimum of 2-3 comprehensive case studies demonstrating your ability to use data (CVR, RPS, user behavior) to inform design decisions and drive measurable improvements.
• CRO Impact Demonstration: Clearly articulate the problem, your design solution, the testing methodology (A/B tests), and the quantifiable results (e.g., percentage increase in conversion rate, revenue lift).
• Process Workflow Visualization: Include examples of your design process, from initial research and wireframing to high-fidelity prototyping and developer hand-off, ideally visualizing the workflow for a specific project.
• Tool Proficiency Examples: Highlight your proficiency with Figma, Adobe Creative Suite, and any analytics or A/B testing tools used in your case studies.

Process Documentation:

• Workflow Design & Optimization: Evidence of designing and optimizing complex user flows for lead generation or e-commerce platforms.
• Experimental Design: Documentation of A/B testing strategies, hypothesis formulation, and test implementation procedures.
• Performance Analysis: Examples of how you analyze post-test results and iterate on design solutions based on performance data.

📝 Enhancement Note: The "Portfolio Essentials" and "Process Documentation" sections are specifically tailored to the CRO and performance marketing focus of this role, requiring candidates to demonstrate tangible impact and a systematic approach to design optimization.

💵 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year. Benefits:

• Profit-Sharing Bonus: Opportunity to participate in company-wide profit-sharing.
• Competitive Benefits Package: Comprehensive health, dental, and vision insurance (details to be confirmed during contract to hire process).
• Remote Work Flexibility: Fully remote position, allowing work from any location within Launch Potato's operational reach (global team).
• Professional Development: Potential for growth and full-time conversion, with compensation increases tied to company and personal performance.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and collaboration needs across different time zones for a global team.

📝 Enhancement Note: The salary range is directly provided from the input. The benefits are inferred based on standard offerings for contract-to-hire roles at growth-oriented tech companies, with an emphasis on performance-based compensation. The "Working Hours" are based on the inferred 40-hour work week for a full-time equivalent role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic online space, focusing on connecting consumers with brands through data-driven content and technology. Company Size: Information not explicitly provided, but Launch Potato has a remote team spanning "over 15 countries," suggesting a significant and geographically diverse organization, likely exceeding 100-200 employees. Founded: Not specified, but the company emphasizes a "high-growth, high-performance culture," indicating a focus on rapid development and measurable impact.

Team Structure:

• Global & Remote: The UX team is likely distributed globally, requiring strong asynchronous communication and collaboration skills.
• Cross-Functional Collaboration: Close partnerships with product management, engineering, marketing, and data analytics teams are essential for success.
• Performance-Oriented: A culture that prioritizes speed, ownership, and measurable impact, meaning design decisions are directly tied to business outcomes.

Methodology:

• Data-Driven Decision Making: Heavy reliance on analytics, A/B testing, and user behavior data to guide all design initiatives.
• Agile Experimentation: A fast-paced approach to ideation, design, testing, and iteration.
• User-Centric CRO: Balancing user needs with business objectives to optimize conversion rates and revenue metrics.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Company context is derived from the provided description, emphasizing its "Discovery and Conversion Company" mission and remote-first, high-performance culture, which directly influences the expectations for a Senior UX Designer focused on CRO.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior contributor, expected to operate with a high degree of autonomy and strategic thinking. It's a critical function within the "operations" of their digital media business, directly impacting revenue through UX/CRO. Reporting Structure: Likely reports into a Head of Product, Head of Design, or a Director of CRO/Growth. The role involves significant collaboration with Engineering and Product teams. Operations Impact: The primary impact of this role is directly on key business metrics: conversion rates, revenue per session, lead generation volume, and overall profitability. Success is measured by tangible, data-backed improvements.

Growth Opportunities:

• Full-Time Conversion: Successful performance in the contract phase can lead to a permanent position with expanded responsibilities and potential for higher compensation.
• Leadership & Mentorship: Opportunity to deepen influence by mentoring junior designers, shaping design processes, and potentially leading specific CRO initiatives or product areas.
• Specialization: Further development in advanced CRO strategies, user behavior analysis, and potentially product strategy within a high-growth digital media environment.
• Performance-Based Advancement: As compensation increases are tied to performance, excelling in this role can lead to accelerated career progression within Launch Potato's levels framework.

📝 Enhancement Note: This analysis focuses on how a Senior UX Designer role, particularly one with a CRO focus, fits into an operational structure and offers growth paths within a performance-driven organization.

🌐 Work Environment

Office Type: Fully remote. Candidates can work from anywhere, though the company has a history/HQ in South Florida and a global remote team. Office Location(s): While the specific job listing is for Tulsa, OK (remote), the company explicitly mentions having a remote-first team spanning "over 15 countries" and is headquartered in South Florida. This implies a globally distributed workforce.

Workspace Context:

• Asynchronous Collaboration: Expect to work with colleagues across different time zones, necessitating strong documentation and clear communication practices.
• Digital-First Tools: Reliance on collaboration platforms (e.g., Slack, Zoom), project management tools, and design/prototyping software.
• Data-Centric Environment: Access to robust analytics platforms and A/B testing tools will be integral to the daily workflow.

Work Schedule: While a standard 40-hour work week is implied, the remote and global nature of the team may require some flexibility for meetings and urgent collaborative tasks. The emphasis on "speed" and "moving fast" suggests a dynamic, potentially demanding, but rewarding pace.

📝 Enhancement Note: The remote-first nature and global team structure are key elements shaping the work environment and collaboration style, impacting how operations professionals need to adapt.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your UX/CRO background and interest in performance marketing.
• Portfolio Review & Technical Interview: A deeper dive into your portfolio. Expect to present 2-3 case studies focusing on CRO and data-informed design. This stage will likely involve a mix of design critique and behavioral questions.
• Hiring Manager/Team Interview: Conversation with the hiring manager and potentially team members (Product, Engineering) to assess strategic thinking, collaboration skills, and alignment with Launch Potato's values.
• Contract to Hire Assessment: If successful, you will begin as a contractor. This period serves as an extended evaluation of your performance, impact, and integration into the team before a potential full-time offer.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate how your designs directly improved key metrics (CVR, RPS, lead volume). Quantify results whenever possible.
• Show, Don't Just Tell: Use visuals (wireframes, prototypes, A/B test results) to illustrate your process and solutions.
• Explain Your "Why": Be ready to articulate the rationale behind your design decisions, especially how data and user insights informed your choices.
• CRO-Specific Examples: Highlight projects where you specifically applied CRO principles and A/B testing methodologies.
• Tailor to Launch Potato: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and consider how your skills can address their specific growth and conversion challenges.

Challenge Preparation:

• CRO Scenario: Be prepared for a hypothetical scenario where you're asked to diagnose an underperforming page and propose design solutions with testing strategies.
• Data Interpretation: Practice discussing how you would interpret specific metrics (e.g., high bounce rate, low form submission rate) to identify design opportunities.
• Collaboration Questions: Prepare examples of how you've worked with developers and product managers to bring designs to life and navigate constraints.

📝 Enhancement Note: This section provides actionable advice tailored to a UX role with a strong CRO component, emphasizing the need to showcase measurable results and a data-driven approach throughout the application process. The "Contract to Hire" aspect is also addressed.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Expect advanced usage for collaborative design systems and complex project flows.
• Adobe Creative Suite: Proficiency expected for asset creation, image manipulation, and potentially more complex visual design tasks.

Analytics & Reporting:

• Web Analytics Platforms: Likely Google Analytics, Adobe Analytics, or a similar tool for tracking user behavior, conversion funnels, and performance metrics.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Google Optimize, or internal testing frameworks is crucial for CRO.
• User Behavior Tools: Familiarity with heatmapping and session recording tools (e.g., Hotjar, FullStory) for qualitative data analysis.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from website interactions into CRM or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) can be beneficial for context.
• Collaboration & Project Management: Tools like Slack, Jira, Asana, or Trello are standard for remote team operations.

📝 Enhancement Note: This section details the specific software and platforms relevant to a UX/CRO role, focusing on design, analytics, and experimentation tools that are fundamental to driving performance in a digital media environment.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value emphasizing measurable impact, speed, and ownership. Design decisions are expected to contribute directly to business goals.
• Data-Centricity: A strong reliance on data, analytics, and experimentation to inform strategy and validate hypotheses.
• Agility & Iteration: Embracing a fast-paced environment where continuous improvement and rapid iteration are key to success.
• Collaboration & Communication: Valuing open communication and strong cross-functional partnerships to achieve shared objectives.
• Ownership & Accountability: Individuals are empowered to take ownership of their projects and are accountable for their outcomes.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with Product Managers, Engineers, Data Analysts, and Marketing teams, requiring strong interpersonal and communication skills.
• Feedback Loops: A culture that encourages constructive feedback on designs and processes to foster continuous improvement.
• Knowledge Sharing: Opportunities to share expertise, best practices, and learnings, particularly within the design and CRO communities.

📝 Enhancement Note: The culture and values are framed through an operations lens, highlighting the emphasis on measurable results, data, and efficiency that are critical in a performance-driven digital media company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data & Design Intuition: Effectively integrating quantitative data with qualitative user insights and design best practices to avoid purely data-driven, uninspired designs.
• Remote Collaboration Complexity: Navigating communication and collaboration across different time zones and cultures within a distributed team.
• High-Paced Experimentation: Maintaining design quality and strategic thinking while operating within a rapid A/B testing and iteration cycle.
• Impact Measurement Nuance: Accurately attributing revenue gains to specific UX changes amidst other marketing and product initiatives.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization methodologies, user psychology, and behavioral economics.
• Cross-Functional Acumen: Develop a stronger understanding of product management, engineering processes, and marketing strategies within the digital media space.
• Leadership Development: Opportunities to mentor, lead design initiatives, and influence product strategy through demonstrated impact.
• Industry Exposure: Working with diverse brands and understanding various digital content verticals (finance, lifestyle, etc.).

📝 Enhancement Note: Challenges and growth opportunities are framed to reflect the specific demands of a Senior UX/CRO role in a performance-focused, remote-first environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a website's conversion rate. What was your process, and what were the results?" (Focus on CVR, RPS, A/B testing, and data analysis.)
• "How do you approach designing for performance marketing versus a brand-focused user experience?" (Highlight understanding of lead generation funnels and conversion goals.)
• "Walk us through a complex design project from ideation to developer hand-off. What were the key challenges and how did you overcome them?" (Emphasize process, collaboration, and problem-solving.)

Company & Culture Questions:

• "What interests you about Launch Potato's mission and its brands like FinanceBuzz or All About Cookies?" (Research the company and its products.)
• "How do you approach collaboration with engineers and product managers, especially in a remote setting?" (Showcase communication and teamwork skills.)
• "How do you stay updated on the latest UX/CRO trends and tools?" (Demonstrate a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly state the problem, your solution, the methodology (especially A/B testing), and the specific, measurable results (e.g., "+15% CVR," "Reduced bounce rate by 10%").
• Tell a Story: Structure your presentations to narrate the journey of a design problem and its resolution, highlighting your role and impact.
• Focus on Data: Emphasize how data informed your decisions at each stage, from initial research to post-test iterations.
• Showcase Figma & Process: Be prepared to share your screen and walk through Figma prototypes or key design artifacts, explaining your design choices and workflow.

📝 Enhancement Note: Interview preparation advice is highly specific to a CRO-focused UX role, emphasizing data, A/B testing, and measurable outcomes, which are critical operational aspects for Launch Potato.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Curate your portfolio to prominently feature at least 2-3 case studies that directly showcase your experience in Conversion Rate Optimization (CRO), performance marketing, and data-informed design. Ensure these highlight your ability to drive measurable improvements in metrics like CVR and RPS.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UX Design," "CRO," "Performance Marketing," "Figma," "A/B Testing," and "data-driven." Quantify your achievements with specific metrics wherever possible.
• Interview Preparation: Practice articulating your design process, rationale, and results with a strong emphasis on data and business impact. Prepare to discuss your experience with Figma and A/B testing in detail.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model as a "Discovery and Conversion Company." Understand their remote-first, high-performance culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.