Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: Launch Potato
Location: Phoenix, AZ (remote)
Job Type: Contract to Hire
Category: User Experience (UX) / Product Design
Date Posted: October 22, 2025
Experience Level: 8+ years
Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance gains through the creation of data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead end-to-end design projects, from initial concept and user research to high-fidelity prototypes and developer handoff, ensuring designs are validated by A/B test results and user insights.
• Utilize behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to generate actionable UX insights that inform and validate design strategies.
• Proactively identify and enhance underperforming user experiences through iterative UX and Conversion Rate Optimization (CRO) design, leveraging both qualitative and quantitative data.
• Collaborate closely with product, engineering, and key stakeholders to ensure design solutions are strategically aligned with overarching business objectives and technical feasibility.

📝 Enhancement Note: This role is explicitly focused on driving measurable business outcomes through UX/UI design, with a strong emphasis on performance marketing, lead generation, and CRO. The "Contract to Hire" designation suggests an initial evaluation period to assess fit and performance before transitioning to a permanent role. The target audience for this role are operations-minded designers who understand how their work directly impacts revenue.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, encompassing concept ideation, user strategy, UI development, and post-test iteration, all supported by robust A/B testing data and user insights.
• Independently manage and execute design projects throughout their entire lifecycle: stakeholder alignment, UX strategy development, UI implementation, and performance analysis.
• Generate critical UX insights by meticulously analyzing behavioral data, conversion rates (CVR), revenue per session (RPS), heatmaps, and user session recordings to guide and validate design decisions.
• Proactively identify opportunities for improvement in underperforming user interfaces and workflows, implementing iterative UX/CRO design solutions informed by both qualitative user feedback and quantitative performance metrics.
• Foster close collaboration with product managers, engineering teams, and other key stakeholders to ensure all design solutions are not only user-centric but also strategically aligned with core business goals and within technical constraints.
• Act as a champion for design best practices within the organization, actively sharing knowledge, mentoring junior designers, and driving the overall UX strategy forward.
• Propose, develop, and implement improvements to the existing design process to enhance experimentation velocity and scale design operations effectively across the company.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership, data-driven decision-making, and proactive problem-solving. The role requires a designer who can not only create aesthetically pleasing interfaces but also deeply understand and influence key business metrics like CVR and RPS.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of UX principles is paramount. A Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred.
Experience: 8+ years of dedicated UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments. Experience within a digital media or high-traffic website context is highly advantageous.

Required Skills:

• 8+ years of UX/UI design experience within performance marketing, lead generation, or a similar data-driven environment.
• Proven expertise in data-informed design methodologies specifically focused on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or comparable advanced wireframing and prototyping tools; fluency with the Adobe Creative Suite is also essential.
• Hands-on experience collaborating directly with development teams to ensure seamless implementation of designs and executing A/B tests for CRO initiatives.
• Exceptional communication and presentation skills, with the ability to articulate complex design rationale clearly and persuasively to both technical and non-technical audiences.
• Strong analytical skills to interpret user behavior data, metrics, heatmaps, and user recordings to inform design decisions.
• Demonstrated ability to manage multiple design projects concurrently, from conception through to completion, within a fast-paced environment.

Preferred Skills:

• Experience in the digital media or publishing industry.
• Familiarity with SEO best practices and how UX impacts search rankings.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.
• Experience with user research methodologies beyond A/B testing, such as user interviews and usability testing.
• A portfolio that showcases a clear impact on business metrics and demonstrates a data-driven design process.

📝 Enhancement Note: The emphasis on "performance marketing, lead generation, or a similar data-driven environment" is critical. Candidates without this specific background, even with extensive UX experience, may not be the ideal fit. The requirement for Figma mastery and Adobe Creative Suite fluency highlights the need for strong visual and interactive design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 detailed case studies that exemplify data-informed design and CRO optimization.
• Each case study should clearly articulate the problem, the design process undertaken, the specific UX/UI solutions implemented, and the measurable impact on key metrics (CVR, RPS, lead volume, revenue).
• Demonstrations of proficiency in Figma or similar tools, including interactive prototypes and clear user flows.
• Evidence of collaboration with developers and iterative design based on A/B testing outcomes.
• Examples of how user insights (from data analysis, heatmaps, recordings) were translated into design improvements.

Process Documentation:

• Examples of how design processes were documented, including requirements gathering, user flow mapping, wireframing, prototyping, and handoff procedures.
• Documentation or descriptions of how design processes were improved for greater efficiency, scalability, or better experimentation velocity.
• Evidence of implementing and iterating on design processes based on performance analysis and feedback loops.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. It needs to go beyond visual aesthetics and demonstrate a deep understanding of how design directly influences business performance and revenue. Candidates should be prepared to walk through their process and articulate the ROI of their design decisions.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is competitive for a Senior UX Designer role with a strong focus on CRO and performance marketing in the US market.

Benefits:

• Contract to Hire: Offers a pathway to a permanent role, providing job security and long-term career prospects.
• Profit-Sharing Bonus: Opportunity to share in the company's financial success, aligning personal rewards with company performance.
• Competitive Benefits Package: While specific details are not listed, this typically includes health insurance (medical, dental, vision), paid time off, and retirement savings plans for permanent employees.
• Remote Work Flexibility: Ability to work from anywhere, fostering work-life balance and accommodating diverse geographical locations.
• Global Team Collaboration: Opportunity to work with a diverse, international team, broadening professional perspectives.

Working Hours: The role is likely based on a standard 40-hour work week, with flexibility to accommodate remote work schedules. Collaboration across time zones may require occasional adjustments.

📝 Enhancement Note: The salary range is explicitly provided and falls within the expected band for a senior-level UX designer in the US, especially one with specialized CRO and performance marketing expertise. The "Contract to Hire" model and profit-sharing bonus are key components of the total compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media & Performance Marketing. Launch Potato operates in the digital media space, using data-driven content and technology to connect consumers with brands, primarily through lead generation and affiliate marketing. Their brands span finance, lifestyle, and consumer information.
Company Size: Launch Potato is a growing company with a distributed, remote-first team. While the exact number isn't specified, their reach of 30M+ monthly visitors and presence in over 15 countries suggests a significant and expanding operation.
Founded: The founding date is not explicitly stated, but the mention of a "high-growth, high-performance culture" implies a company that has achieved significant scale and is focused on rapid expansion and innovation.

Team Structure:

• The UX team likely operates within a cross-functional product development structure, collaborating closely with Product Managers, Engineers, and Marketing teams.
• As a senior designer, you will likely lead design efforts for specific product areas or brands, working alongside other designers, researchers, and developers.
• The reporting structure is expected to be flat, with a focus on ownership and direct impact, typical of high-growth tech companies.

Methodology:

• Data-driven decision-making is a core tenet, with a strong emphasis on A/B testing, conversion rate optimization (CRO), and analysis of user behavior metrics (CVR, RPS).
• A lean and agile approach is likely employed, prioritizing speed, iteration, and measurable impact.
• Design processes are continuously reviewed and improved to enhance experimentation velocity and design scalability.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "Discovery and Conversion Company," highlighting its focus on user acquisition and driving valuable actions. The culture is described as "high-growth, high-performance," emphasizing speed, ownership, and measurable impact, which are crucial traits for operations-minded professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for significant autonomy, strategic thinking, and the ability to mentor others. The role requires an individual who can operate independently and drive design initiatives from concept to execution with minimal oversight.
Reporting Structure: The Senior UX Designer will likely report to a Head of Design, Product Lead, or a similar senior management position within the product or marketing organization. They will be expected to collaborate extensively with cross-functional teams, including product management, engineering, and marketing.
Operations Impact: The role has a direct and significant impact on revenue and business performance. By optimizing user experiences for conversion and revenue per session, this designer will directly influence the company's bottom line and growth trajectory. Their work is central to Launch Potato's mission as "The Discovery and Conversion Company."

Growth Opportunities:

• Leadership Trajectory: Progression could lead to Lead UX Designer, Design Manager, or Head of UX/Product Design roles, with increasing responsibility for strategy, team management, and larger-scale projects.
• Specialization: Opportunity to deepen expertise in CRO, performance marketing UX, or specific product verticals within Launch Potato's brand portfolio.
• Skill Development: Continuous learning through exposure to diverse brands, data analysis tools, and a high-performance culture that encourages experimentation and innovation. Potential for advanced training or certifications in UX, CRO, or related fields.
• Strategic Influence: As a senior member, the opportunity to shape design processes, mentor junior talent, and contribute to the company's overall product and growth strategy.

📝 Enhancement Note: The "Contract to Hire" nature of this role suggests that performance and cultural fit will be heavily evaluated for permanent conversion and future growth. The emphasis on "measurable impact" means career progression will be tied to demonstrable results in revenue and conversion metrics.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the ability to work from any location. Launch Potato has a "remote-first" approach and a team spanning over 15 countries.
Office Location(s): While headquartered in South Florida, the company embraces a global, remote workforce. The specific remote location for this role is Phoenix, AZ, but the company's distributed nature means candidates from various regions may be considered, provided they can work effectively within the company's operational framework.

Workspace Context:

• A collaborative, fast-paced, and performance-driven environment where team members are expected to take ownership and drive results.
• Access to a suite of digital collaboration and design tools necessary for remote work and product development.
• Opportunities for regular interaction with a global team of high-performers across design, product, and engineering disciplines.

Work Schedule: The standard working hours are expected to be around 40 hours per week. While remote, effective collaboration with teams in different time zones might necessitate some flexibility in scheduling for meetings and real-time discussions.

📝 Enhancement Note: The "remote-first" culture is a significant aspect. Candidates should be comfortable working autonomously and proactively communicating within a distributed team. The mention of "Phoenix, AZ (remote)" might indicate a point of reference or a team hub, but the broader remote policy is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly focusing on performance marketing and CRO expertise.
• Portfolio Presentation & Technical Interview: You will likely present several key case studies from your portfolio, demonstrating your design process, data-informed decision-making, and impact on key metrics (CVR, RPS). Expect in-depth questions about your design rationale, A/B testing experience, and collaboration with developers.
• Cross-Functional Interviews: Discussions with Product Managers, Engineers, and potentially other stakeholders to evaluate your collaboration style, communication skills, and understanding of business objectives.
• Hiring Manager/Team Lead Interview: A final conversation to assess cultural fit, strategic thinking, and long-term potential within the team.
• Contract Offer & Evaluation: If successful, an offer for a contract-to-hire position will be extended, followed by an evaluation period.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the specific, measurable results of your design work. Use data points for CVR, RPS, lead volume, revenue, or other relevant business metrics.
• Showcase Process: Detail your thought process, from problem identification and research to ideation, iteration, and A/B testing. Explain why you made specific design choices.
• Highlight CRO Focus: Emphasize projects where your design decisions directly led to conversion rate improvements or revenue gains. Include examples of A/B tests you designed and their outcomes.
• Demonstrate Tool Proficiency: Showcase your skills in Figma, Adobe Creative Suite, and any data analysis tools used (e.g., Google Analytics, Hotjar).
• Tell a Story: Structure your case studies as narratives that highlight challenges, your solutions, and the ultimate impact.

Challenge Preparation:

• Be prepared for a design challenge or a deep dive into a specific case study that tests your ability to analyze data, propose solutions, and articulate your strategy under pressure.
• Practice explaining complex design decisions concisely and persuasively to non-designers.
• Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) to understand their target audience and potential UX challenges.

📝 Enhancement Note: The portfolio review is paramount. Candidates must demonstrate a tangible impact on business metrics and a clear understanding of CRO principles. Preparation should focus on articulating this impact and process with data-driven evidence.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Proficiency is a must.
• Adobe Creative Suite: Likely used for asset creation, image editing, and potentially other design tasks.
• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics is crucial for analyzing user behavior, CVR, RPS, and other key performance indicators.
• Heatmap & User Recording Tools: Familiarity with tools such as Hotjar, Crazy Egg, or similar platforms for understanding user interaction patterns.
• A/B Testing Platforms: Experience setting up, running, and analyzing A/B tests using tools like Google Optimize, Optimizely, VWO, or in-house solutions.

CRM & Automation:

• While not a direct CRM management role, understanding how UX/UI design integrates with lead generation funnels and CRM systems (like Salesforce, HubSpot) is beneficial for context.

📝 Enhancement Note: The technology stack heavily emphasizes tools used for data analysis, experimentation, and CRO. Proficiency in these areas, in addition to core design tools, is critical for success in this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and directly impacting business objectives, particularly revenue and conversion rates.
• Data-Informed: Decisions are rooted in data analysis, user behavior insights, and experimentation, rather than solely on intuition.
• Ownership & Initiative: Team members are expected to take responsibility for their work, identify opportunities, and proactively drive solutions.
• Speed & Agility: A culture that values quick iteration, rapid experimentation, and adapting to market changes.
• Collaboration: Working effectively across diverse teams (product, engineering, marketing) to achieve shared goals.

Collaboration Style:

• Highly cross-functional, with designers working closely with product managers, engineers, and marketing teams to align on strategy and execution.
• Open to feedback and iterative design processes, encouraging constructive dialogue to refine solutions.
• Knowledge sharing is encouraged, with an emphasis on mentoring and elevating the skills of the entire team.

📝 Enhancement Note: The company culture strongly aligns with operations principles: data-driven, results-oriented, and focused on continuous improvement. Candidates who thrive in environments that value measurable impact and proactive problem-solving will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with User Needs: Effectively translating complex behavioral data and A/B test results into intuitive and user-friendly designs that also meet business goals.
• High-Performance Demands: Working in a fast-paced, results-oriented environment where continuous optimization and measurable impact are paramount.
• Remote Collaboration: Maintaining seamless communication and collaboration with a globally distributed team across different time zones.
• Cross-Functional Alignment: Navigating diverse stakeholder needs and technical constraints to deliver cohesive and effective design solutions.

Learning & Development Opportunities:

• Deep Dive into CRO: Extensive exposure to conversion rate optimization strategies and experimentation, leading to specialized expertise.
• Performance Marketing UX: Gaining in-depth experience in designing for lead generation, user acquisition, and direct response marketing channels.
• Cross-Functional Acumen: Developing a stronger understanding of product management, engineering processes, and marketing strategies through close collaboration.
• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the UX function within the company.

📝 Enhancement Note: The challenges are directly tied to the high-performance, data-driven nature of the role. Growth opportunities are framed around deepening specialized skills in CRO and performance marketing UX, which are highly valuable in the current digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., heatmaps, A/B test results, CVR) to inform a significant UX design decision. What was the outcome?" (Focus on your process, the data used, and the measured impact.)
• "How do you approach designing for conversion rate optimization? What are your go-to strategies for improving user engagement and lead generation?" (Highlight your CRO-first mindset and specific techniques.)
• "Walk us through a complex design project from your portfolio that involved significant iteration based on user feedback or A/B testing. How did you manage the process and stakeholders?" (Emphasize end-to-end ownership and adaptability.)

Company & Culture Questions:

• "What interests you about Launch Potato's mission as 'The Discovery and Conversion Company' and our brands like FinanceBuzz?" (Show you've researched the company and understand its business model.)
• "How do you prefer to collaborate with product managers and engineers? Describe your ideal cross-functional working relationship." (Assess your collaboration style and ability to work in a team.)
• "How do you measure the success of your UX designs beyond user satisfaction? What metrics are most important to you?" (Reinforce your focus on business impact and performance.)

Portfolio Presentation Strategy:

• Prioritize Impact: Select case studies with clear, quantifiable results directly tied to revenue, conversion rates, or lead generation.
• Structure for Clarity: For each case study, clearly outline: Problem, Your Role, Process (Research, Ideation, Design, Testing), Solution, and Results (with specific metrics).
• Articulate Your 'Why': Be ready to explain the rationale behind every design decision, especially how it was informed by data or user insights.
• Showcase Figma Skills: Be prepared to navigate your Figma files or prototypes to illustrate your design process and interactions.
• Address A/B Testing: Detail any A/B tests you designed, your hypotheses, the variations, and the outcomes.

📝 Enhancement Note: Interview preparation should heavily focus on quantifiable achievements and demonstrating a deep understanding of CRO and performance marketing principles. The ability to articulate complex processes and data-driven decisions clearly is key.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.
• Customize Your Resume: Tailor your resume to highlight your 8+ years of experience, specifically emphasizing your background in performance marketing, lead generation, and CRO. Use keywords from the job description.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating data-informed design, A/B testing success, and measurable impacts on CVR and RPS. Prepare to present these in detail.
• Research Launch Potato: Understand the company's mission, brands (FinanceBuzz, All About Cookies, OnlyInYourState), and their "Discovery and Conversion Company" positioning.
• Prepare for Data-Centric Discussions: Be ready to discuss how you use data, user insights, and experimentation to drive design decisions and business outcomes. Practice articulating your design rationale and impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---